Jason’s Tips
Affiliate Marketing: Which Niche?

If you are just starting online, then one of the quickest ways to start making money is to get into affiliate marketing.
This business model doesn’t rely on you having your own products to sell, but rather you are promoting other people’s products and you get a commission for each sale made.
This way you can quickly send traffic to an affiliate offer and start making money.
Of course, the first thing you need to do is to decide on the niche that you are wanting to operate in.
The Best Way For Affiliate Marketers To Choose A Niche

When it comes to affiliate marketing, there are many ways for affiliate marketers to choose a niche. It’s important that you put some thought and research into your niche before you put your time and effort into it.
The first thing you should consider is choosing a niche that you feel passionate about.
With affiliate marketing it’s best to be writing and working in an area daily. If you don’t enjoy what you’re doing, chances are slim that you’ll stick to it for very long.
Eventually you may even feel depressed and hate what you’re doing. This is the exact opposite of what you want to experience in your work life. Make sure you have the ability to dig in to your niche forever.
Next, you need to look at the longevity of the niche. You’ll want to avoid something that’s considered a fad and will be obsolete before you start making any money.
With affiliate marketing, it will take some time to begin making substantial income, even though initial commissions can be seen right away.
Once you’ve built up a niche, you want to be able to keep it going for a long period of time. So, make sure your choice isn’t something that will be here today and gone tomorrow. You want your hard work to pay off long-term.
Do your homework and find out how many people will be interested in what you’re promoting.
You also need to consider promotion options. In your niche, what kinds of products can you promote? Can you promote a book that will sell in your niche? Can you promote tangible items or digital products?
A membership site related to your niche is also a possibility to consider. These are all things to think about as you’re choosing your niche before you put in a lot of time and energy.
When you choose a niche that interests you and has a wide variety of products that you can promote, you’ll have more success in the long run.
Now, once you’ve considered all the above and decided on a niche, there is another consideration to think about: do you decide to stay in a broad niche with a larger target audience or do you drill down into a sub-niche which will be narrower and have a smaller audience but thy will be much more targeted. There are pros and cons for both so let’s dive in…
Should Affiliate Marketers Choose A Broad Or Narrow Niche?

Whenever affiliates are just starting out, or questioning the direction they already took, they start wondering if a broad or narrow niche is the best way to go.
There’s actually no right or wrong answer, but you have to know how to tackle the two different strategies.
So, let’s say you decided to tackle the children’s toy niche. You could have a general toy site, but you’d still need to organize the content into things like toys based on age, gender, materials, brands, indoor versus outdoor, etc.
Or you could go with a narrow approach in your niche. This makes it really easy for you to rank quicker with an authority site.
For example, TopToysfor1YearOldGirls.com that was fully focused on toys for this age and gender would probably become an authority site rapidly for those searching for that topic.
Either way you choose – broad or narrow – you can work your way back over time. So, if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.
If you choose a narrow niche, like the one listed above, you could branch out and create a bunch of narrow sites and then eventually link them to a main site.
For example, you could create a TopToysFor2YearOldGirls.com, 7-year olds, 13-year olds, etc. Once complete, you could then create a main “TopToysForGirls.com” site that linked them all together.
The great thing about both niches is that you can search for keywords that will help guide you in the type of content that you want to create.
Over time, you may want to move from free keyword tools to the paid versions that give you more information about the kind of edge you can expect to have over the competition if you rank well for them.
Pick whichever strategy you feel more comfortable with right now – broad or narrow – and then if you want to move into a new direction, you can do that without any problems down the road.
Is Stress Wrecking Your Life?

Stress has become an epidemic in peoples’ lives. They can’t cope. They’re turning to all kinds of helpful people and products in a desperate effort to get relief from what seems like a constant barrage of turmoil.
If stress has sent your cortisol levels soaring and you can’t seem to get a grip on what you can do to control things and turn chaos into calm, then you need to analyze how bad the problem is so you can pick and choose methods and strategies that will alleviate this pressure.
Do You Feel Like You Just Want To Get Away?

One way you can determine whether or not stress has catapulted out of control is to think about the times when you feel significantly stressed. Sometimes, people will start out feeling stressed only in certain situations.
This might be just while you’re stuck in traffic, or only when you’re at work. Maybe even specifically when one person comes around, like an in-law or intrusive neighbor. But then you start to notice that the stress never really goes away.
You start to realize that there’s no safe place for you to go to anymore. It used to be, a hard day at work was manageable – as long as you could escape at 5 o’clock and go to the comfort of your own home.
But if you wake up and go to bed filled with stress, and experience it throughout your entire work day, it means you’re under constant attack, and that’s not healthy for you emotionally or physically.
Your outlook may change to where you just want to escape it all – everyone and everything that’s causing you trouble. Just pack up your car and disappear – or at least get out of town where you’re not subjected to this chaos and commotion 24/7.
Everyone deserves to have space where they feel relaxed, protected and at ease. If you don’t have that in your life right now, running away isn’t the answer – you simply need to carve out some time and an area where you’re able to release the pressure of the day and enjoy a moment of peace and quiet or fun and entertainment.
You may need to get organized for that to happen, or change something big about your life, such as who’s in it or where you work. You’re not stuck in the situation – it’s just that you’ve been avoiding making those tough decisions.
Are You Taking It Out On Others?

When you’re dealing with a chronic stress situation that’s wreaking havoc on your life, you start to change. Your entire demeanor – the tone of your voice, the way you walk, the expression on your face – is all altered in a way that shows the world you’re under duress.
Or maybe you’re aware, but you feel helpless about changing your ways – especially when burdened with so much stress lately. You need to start thinking about how you’ve been treating others.
Start with your kids – have you noticed that you’re short with them lately? If they don’t do something on the first request, you lash out maybe more than you should? They won’t tell you, because it’s intimidating, and you don’t want to ruin your relationship with them.
How about your spouse? Does everything they do and say get on your nerves lately? Do you find yourself avoiding time with them or not reacting whenever they try to interact with you?
Maybe you’re feeling like every second you have to be at work is a nightmare – you can’t stand your coworkers, your boss or even your customers and clients. This is a sign that you’re not handling your stress load very well.
You may shut yourself off from the world, or worse – lash out at others with yelling and a very visible, irritated demeanor. And maybe they even did something to deserve your wrath, who knows?
But the fact is, you not being able to handle life around others is a detriment to you – no one else. It’s you who will suffer and you don’t want to go about your day feeling like this.
So the first thing you need to do is analyze your true nature of interaction with others. Then, learn how you can diffuse your anger or irritation before you react to whatever has annoyed you.
It may be something as simple as taking a deep breath before you speak, or you may have to dig down and do some introspective work on yourself and why you’re not handling stress very well.
Are You So Confused You Can’t See A Way Out?

Confusion is one of the many symptoms of stress overload. You may get brain fog, or simply feel so overwhelmed that you can’t cope and you can’t focus on how to get better – it’s all too much.
But you have to be proactive about this. You have to simmer down and get unfrazzled so that you can learn to exist in life without a negative reaction to everything and everyone.
The first thing you need to do is take inventory of what’s going on that has you feeling so undone. Is it relationships? Finances? Physical issues? It can be a combination of many things, but you need to stop, spend a few minutes and write it all down.
Something might annoy you, like the kids not picking up their toys at the end of the day, but it’s a minor irritant and not as stressful as a coworker who dumps their entire workload on you every day while they surf the ‘net.
Once you get everything rated, start from the minor irritations and work your way up. Smaller things will be easier for you to handle, and as each one lifts with a solutions, you’ll feel stronger in handling the major issues.
For example, it may be as simple as promising the kids that if they pick up their toys every night, they each get to choose one family meal per week – or maybe you give them each an allowance for doing it.
You also want to have a back up plan. Think about if things don’t go your way when you try to solve the problem. What then? You want to have a reaction ready so that you don’t fly off the handle and feel overwhelmed again.
You also want to have some scenarios in place so that you can find a backup solution. For example, you could approach your coworker to discuss the issue, or simply refuse to take on their additional work. Or, you may have to take the matter up with your supervisor, but being ready calms your nerves.
Can You See Physical Symptoms?

Whenever stress takes a toll over the course of weeks, months or years, your emotional state seeps into your physical health, and you begin to suffer the consequences of not handling stress in a better way.
You might suffer from pain. Pain is a direct result of feeling too much stress, so you might suddenly notice you’re getting more headaches. Maybe they even feel so strong, they resemble migraines.
You can suffer from other aches and pains, too. For example, most people who have stress at work end up experiencing pain in their neck or back from time to time. The stress is a result of tension in your muscles.
Hair loss is another common physical side effect from stress that both men and women endure. You may notice it a little at first, and suddenly your entire hair line has changed due to the extreme amount of stress that you’re under.
Insomnia, or a lack of ability to get and stay asleep, is yet another physical toll stress takes on your body. Sleep is crucial to helping you manage stress, and you may find it hard to sleep when stressed – but when you don’t get sleep, it stresses you out even more – it’s a horrible cycle.
Digestive issues often show up as physical symptoms from stress overload. This can range from constipation to irritable bowel syndrome. You might have an upset stomach, acid reflux or any sort of digestive problem when your stress levels are high.
So whenever you begin noticing physical ailments during particularly stressful times, make sure you implement a good health regiment. Start with sleep. You want to improve your sleep hygiene so that you’re easily able to fall asleep each night.
Next, work on nutrition. Eat foods that sustain your energy levels and don’t cause a crash in energy, like processed, sugary foods do. Add exercise to the mix once you master nutrition.
Movement will help boost endorphins. And then, start pampering yourself with emotional stress relief options that help you relax and take some of the load off of you each and every day.
Has Stress Become Your Norm?

It’s unfortunate when you accept the way life is – even if your stress levels are out of control. But that’s what many people do. They think this is just how life is, and maybe someday it’ll turn around for them.
Life doesn’t have to be this way. You don’t have to accept that overbearing stress is a normal way to live. You simply have to make a firm decision to change the way things are for you.
Once upon a time, you had dreams of how life would be. You knew you wanted relationships to be a certain way. You had an idea of what kind of career you wanted. But maybe things didn’t turn out that way.
Now is the time to start planning for a renovation of your life – one with far less stress. One where you’re surrounded by people you get along with and people you love and who love you.
This new life you create begins with new routines that make you feel satisfied each day – whether it’s how you wake up and start your day or how you end it each night. You might add exercise to the mix, or meal planning.
Shake things up with a new schedule. If you’ve been used to going to bed at 11 PM and waking up at 5, switch it to an earlier bedtime so you get one extra hour of sleep each night.
If certain things cause you daily stress, such as traffic jams, look for another route that’s less congested – and invest in an audiobook to listen to as you drive instead of depressing news talk radio to start your day.
7 Ways To Increase Your Conversion Rate NOW

1000 prospects come to your site or sales page. 1% of them buy a $50 product. You’ve made $500.
You invest 2 days trying a few different ways to increase your conversions, and 3 are successful. You only increased your conversions by 1%, yet you’ve doubled your income, selling 2% of the prospects who come to your sales page.
Now for every 1000 prospects, you make $1,000.
And you send 1000 prospects a day, meaning…
Yet so many marketers never bother to do any of the things I’m about to suggest.
Why? I suppose it’s one of those things they’ll “get around to” but they never do.
So here’s what I recommend: If you don’t want to do any of the following, then OUTSOURCE it. We wrote an entire article on the importance of outsourcing elsewhere in this edition, so I won’t harp on it here.
Let’s get started on boosting your conversions:
1: Create A Compelling And Clear Value Proposition

Your value proposition can be the number 1 element that determines if people will bother to read more on your page.
And it’s also the main thing you need to test.
In a nutshell, your value proposition clearly states:
- How your product solves the customers’ problem or improves their situation (relevancy)
- Delivers specific benefits (quantified value)
- Tell why they should buy from you instead of your competition (unique differentiation)
Here’s an example from Prey: https://www.preyproject.com/
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I could do an entire article on creating a compelling value proposition – and I’ll do exactly that in a future post for you.
2: Perform A/B Testing

You create two alternative versions of your page, each with a different headline / color scheme / call to action etc.
You do a split test to see which one works better. When you find out what converts better, then you test something else.
The more elements you test, the higher you can boost your conversions.
Things to test: Headline, page layout and navigation, the offer itself, using different media (such as a video) and even a radical change if you think you might want to start over.
You can use Google Optimize if you’re looking for a free A/B tester, or Optimizely if you want more options.
3: Set Up A Proper Sales Funnel

Sometimes your conversions are taking a hit because you’re asking for the signup or the sale too soon in the process.
If people are still in ‘browsing’ mode, they might not be psychologically ready to subscribe or buy.
If you’re looking to improve conversions on a squeeze page that only asks for their email address, your focus should be on improving the reason why they would want to sign up. Making your offer more compelling – something that will immediately spark their desire – should do it.
But if you’re selling a product, it’s possible that you need to do more to build trust, develop a relationship and prove your expertise.
Remember, the longer and deeper the relationship with the prospect, the more likely they are to buy from you.
4: Address Objections Before They Arise

No matter what you’re selling or how much you’re selling it for, there will be objections.
If I tried to sell $100 bills for $1, there would be objections (and you know what they are.)
Make a list of all the possible concerns your prospects might have.
And then address each one of those in your presentation / webpage / sales funnel.
5: Build Trust

People won’t buy from you if they have no need for your product, if they have no money to buy your product, if they’re not in a hurry, and if they don’t trust you.
There’s not a lot you can do about the first 2 items on that list.
You can create urgency by limiting the number of products to be sold or the duration of your sale.
So what makes people trust your website?
Several things:
- You’ve got citations and testimonials clearly visible.
- You’re endorsed by well-known people in your niche.
- You’ve got a physical address and maybe even a photo of your office.
- If you or your business has relevant credentials, you’ve got them displayed.
- You’ve got clear, easy to find contact information that includes a phone number.
- Your site looks professional – not something a kid whipped up on his Intel 486 in the 1990’s.
- Your site contains plenty of useful information.
- You update your site’s content often. If your latest blogpost is from 2016, you’ve got a problem.
- You show restraint with hype, blinking banners (please don’t!) ads, popups and such.
- You have zero or nearly zero errors (when it comes to trustworthiness, one error is forgivable, two aren’t.)
6: Stop Trying To Sound Smart

If I were to give you a value proposition that reads like this…
“Revenue-focused sales automation and marketing effectiveness solutions unleash collaboration throughout the revenue cycle,”
…would you have a clue what I was talking about?
Because I sure don’t. It’s not useful to the person reading it, unless your goal is chase them off of your page. Then I suspect it’s highly effective.
Just remember, clarity if key. If they don’t understand exactly what you’re saying, they’re not going to convert.
7: Remove All Distractions

Your goal is to get people to focus solely on the action you want them to take and nothing else. Take a look at your page for anything that might divert the visitor away from what you want them to do. Minimize distraction, unnecessary product options, links and extraneous information.
And ask yourself if there is anything else you can remove that is not contributing to the conversion.
Increasing your conversion rate isn’t hard, but it does take effort…
Effort that will be well-rewarded in increased sales and revenues long after you’re done making the necessary changes.
The Most Important Goal To Set To Achieve Success

If you want to be successful in life, whether that be in business, relationships or anything else, I’m sure that you know about the importance of setting goals to help you achieve the results you desire.
But can I ask you a question?
Do you know what the most important kind of goal is for your life?

We all have goals that we set and we know the importance of goal setting and it’s one of those topics that gets beaten to death and a lot of us don’t want to hear about goal setting anymore.
You do, I do, we all do goal setting at one level or another. Maybe you just do it mentally and you think about them from time to time.
Other people like me, I’m very, very strict about my goals. I’m always writing them down and refining them.
But there are different kinds, and this is a very, very critical aspect.
There is a type of goal where you define what you want to do, there is a type of goal where you define what you want to have and there’s also a kind of goal where you define who you want to be.
The kind of person you want to be.
It’s the third one, the goals you set on the type of person you want to be, that are the most pivotal, most important and most influential in your life.

Your material wants or even bigger wants than that, the things you would like to acquire, the things you would like to eventually achieve in your life, some you’ll hit and some you’ll won’t.
Some will take longer than planned, some you’ll maybe get shorter than you planned. They’re going to be all over the map.
As an example, you may be at a certain financial position right now. Let’s say you’re earning $50,000 a year and you want to take that to $100,000.
There are a number of different ways you could do that. You could set a goal to do that within the next year, the next six months or the next three years and you go after it.
You may or may not hit the goal, and you may or may not try as hard as you can, although the whole point of goal setting is you do try and you go for it.
But this is a measurable, specific thing that you’re shooting for and you may or may not get there.

There’s all kinds of circumstances, things that could come up that could prevent it from happening.
Sure, you can have a plan that says I want to get from 50k to 100k and I’m going to do this, this, this and this over the next X amount of months or years and you do those things and that plan may or may not work.
But what if you started asking yourself or writing a goal down to say, here’s who I want to be.
I want to be a positive and uplifting person. I want to be loving towards my family. Every time I see my family I want them to feel excited in my presence. I want them to feel uplifted.
I want them to feel inspired. When I meet new people I want them to feel like they just met somebody really interesting, and they want to get to know me at a deeper level.
I want to set a goal to be the kind of person that follows through on every commitment I make to myself.
I’m going to achieve XYZ by a certain date, such as I’m going to lose 20 pounds by March 30th is very results driven. It’s very achievement driven, and the timeline for that may change.
You don’t know how quickly you can lose that weight and you want to be able to do it in a healthy way, so you may have to adjust that plan.
But who do you have to be to reach that weight?
You have to be the kind of person who commits to their goals, who does whatever it takes, who when they say they’re going to do something they do it and follow through and hold themselves accountable.
So here’s my challenge to you, or even call it a suggestion or tip.

Begin journaling on a daily basis, writing down where you’re at but more importantly where you want to go, goals.
If you want to go to a conference next year to learn something new, write that down. That’s a great goal to have. You need to know how much money it’s going to take you to get there and all that.
But I also want you to start thinking about two or three or even four who do I want to be type of goals.
What I found is when I started doing this, I started writing things down like I want to be an inspiring person to be around for my family.
I want my family to feel loved and excited when I’m around. I want my family to run and give me a huge hug when I walk in the door after being gone for a long time. That’s the kind of person I want to be.
When I write that down and remind myself this is who I want to be, all those other goals I find come to me a little bit more naturally. They come to me easier.
It’s because I’m acting and behaving in a way that’s congruent with those goals.

If I say I want to be a committed, dedicated person who follows through on his commitments and then I set a really, really aggressive goal like doubling my income in what some may deem an unrealistic period of time, I’m way more likely to hit that goal if I’m the kind of person who sticks to his commitments and then goes above and beyond the call of duty and does whatever it takes in any situation to create whatever I envision.
So that’s the difference. That’s the key. You may not have done this before. I know it was a relatively new concept for me.
When I started doing that, it had such a deep impact on a daily basis.
It literally, in those moments of weakness where I wanted to break a commitment and go back into an old habit that would have prevented those cool goals from coming into my life, these being goals would remind me of the kind of person I need to be and I want to be and intend to do.
I want to live this way every single day, and so I write those goals down on a daily basis and it keeps me in check. It keeps me on track for where I want to go.
So do this. Have some fun with it. Think about the kind of person you want to be, write it down, explain it in as much detail and then do it daily and repeat it to yourself and start living this way.
All those material goals and wants are going to come to you.

3 Marketing Lessons That Will Transform Your Business

You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly ground-breaking stuff.
I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies:
The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century.
He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not that earth-shattering, right? It’s just one coin…
Taking a set forward, he sees a small chest. Opening it, he sees a couple hundred gold coins. Yeah! This is pretty cool.
But then he catches just a glimmer of something deeper in the cave. Opening the door wider to let light in, he sees more gold. And priceless statues. And gemstones. And… the treasures go back as far as the eye can see.
Holy cow. That one gold coin turned out to be the beginning of more wealth than the GPA of most countries.
And they might almost appear trivial. But I promise you, if you follow this advice, your online income can become almost limitless.
And by the way, some people have paid literally thousands of dollars to discover what I’m about to show you:
Marketing Lesson 1: Make An Irresistible Offer

You’ve heard the term irresistible offer before, but what does it mean?
First, it’s an offer that’s better than anything your competition has.
Second, it’s so good that’s it’s truly hard to pass up.
For example, if I were to sell you a brand new car for $1,000, that’s an irresistible offer.
You can dress a pig up in a lovely, low-cut evening gown, or even a tiny bikini and high heels. But it’s still a pig.
(Not trying to pick on pigs here, btw – I think they’re kinda cute and definitely smart.)
You can have weak marketing and a great offer and make it work.
But great marketing will never compensate for a weak offer.
If you don’t have the right offer, then it doesn’t matter how great the copy is, what the headline is, who is promoting it and so forth.
If you want to make sales, you’ve got to have an absolutely superior, irresistible offer that the prospect simply cannot turn down.
And you’ve got to back the offer up with a product that delivers, too. I’ve seen offers that blew me away, but once I got into the product, I realized it was 80% hype and 20% substance.
As you might have guessed, I asked for a refund – as did close to 50% of their purchasers.
So make them an offer they cannot refuse, and then deliver on every promise you make.
Do this and you cannot help but make a fortune.
Marketing Lesson 2: You Need A Big Marketing Idea

Just having a bigger promise or using a hyped headline isn’t going to work anymore.
If you’re going to be seen and heard by your prospects, you’ve got to cut right through all the shouting online and present something brand new.
Think of it this way: A regular marketing idea is doing what’s already been done, expect maybe it’s 10% bigger or 10% better.
That used to work, but these days it just blends with everything else.
Take cars for example. A regular marketing idea is to make a car 10% more gas efficient, or 10% sleeker/bigger/smaller/curvier/boxier etc.
If you think about it, most of the cars today just sort of blend. They look a lot alike, work a lot alike… it’s always been like that.
Then there’s Tesla. Put a Tesla side by side with any other car, and you’ll notice a difference. Talk about how a Tesla runs, and it’s revolutionary.
Don’t let your idea be the latest model of Ford or Chevy.
Make it a Tesla.
Give your prospects a feeling of discovery, of something completely new that gives them an AHA! Moment.
Offer them hope that this is finally THE solution they have been searching for.
It’s powerful, indeed.
Marketing Lesson 3: Customer Acquisition Is All About The Math

I know you keep hearing about free traffic. But free traffic isn’t free; it costs you time and work. And more time. And more work.
If you want to make serious money, then you’ve got to learn some math and be willing to invest some money to make that money.
Buying new customers is how you grow big and fast.
Think of customer acquisition as an investment.
You’re investing in the acquisition of assets — customers.
And to do this wisely… like the best marketers in the world… you need to know some numbers.
For example, one of the absolute most valuable marketing numbers for you to understand and use is the Maximum Allowable Acquisition Cost (MAAC).
MAAC tells you the most you can pay to get a new customer.
And to know your MAAC, you also need to know the lifetime value of your customer. Which in the beginning is hard, so do this instead – know the 3 month value of your customers.
How much do they spend with you in 3 months? Whatever that number is, you need to spend less than that to get a new customer.
Most entrepreneurs and marketers don’t know their MAAC or their customers’ lifetime value.
Of if they do know the numbers, they don’t use them to determine their traffic generation budgets.
But if you want to earn six or seven figures a year, you’ve got to know and USE this stuff.
Very few average entrepreneurs and marketers understand this, but now you do.
So, did I just hand you three gold coins?
Or a vast and unending treasure trove?
That’s up to you and what you do with this information.



