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Jason’s Tips
How To Create A Facebook Business Page
Everyone knows that having a social media profile is pretty much a must have for any online business.
In fact, many business will have multiple profiles across multiple platforms. This is fine if you have the time to manage them all (this is why social media tools such as Content Studio are so popular to streamline posting to multiple platforms).
But, if you happen to be short on time (and who isn’t, right?) then the most important platform to focus on for the vast majority of marketers would still be Facebook.
It is pretty simple to set up a Facebook page, but you want to optimise it so it will perform as well as it possibly can.
So, with that being said, if you want an engaging Facebook business page, here are 15 things you need to know to get the best results:
1: Don’t Confuse Business Pages With Personal Profiles
If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.
Worse yet, people will have to send you a friend request before they can actually engage with you.
Business pages are there for a reason; to engage potential customers and encourage them to take some kind of action, so don’t make the mistake of trying to use a personal profile for your business.
Of course, you can share content from your page on your personal timeline, and promote your page on there too so you can get more folks to your business page and you should be doing this, although do it sparingly.
2: Don’t Create A ‘Professional Profile’ Associated With Your Business
Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons.
This goes against Facebook’s terms of service and could get you in trouble.
Yes, there are marketers who have multiple personal Facebook profiles, but if they get caught they could be booted off the platform so the risk isn’t worth it.
And why do it anyway? Facebook pages are free, so there really is no reason to try to use multiple personal profiles.
The only reason I can see people doing this is because Facebook does have a tendency to reduce the organic reach of posts from business pages because they want you to spend money on ads and boosting posts.
3: Choose A Friendly, Engaging Cover Photo
This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.
You might consider hiring a professional to create this image for you.
Keep words in the image brief and to the point.
Faces work well at holding attention, and bright colors are good, too.
You can also use video on your cover too so this may be a way to showcase your products and/or brand.
4: Use A Profile Picture That’s Easy To Recognize
It could be your logo or your headshot if you’re the face of your company.
Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.
Don’t get too caught up on whether to use your face or a brand logo; the key is to be consistent.
Personally, I think most would do well to at least start out with a brand and design a recognisable logo for it.
Personal branding works for some, but if you look at most traditional business, they are full of logos rather than personalities.
Whatever you choose to do in your business, keep doing it so people will be able to associate it with your business brand.
5: Fill Out Your ‘About’ Section
This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.
Put in your general description, company information, your story or whatever fits for your business at a bare minimum, but the more you fill in the better.
Visitors will want to know about your business so give them the information they are looking for. If they can’t find it, they may decide to look elsewhere.
The internet is awash with potential competitors for your business so you need to make people trust you and being transparent and giving them as much information about your business as possible will help them to start building that trust.
6: Add A Call-To-Action Button
This is a great way to drive traffic to your website and build your list.
Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.
All your posts will ideally have some kind of call-to-action, whether that is to go and read a blog post or to visit a sales/squeeze page.
Getting people off Facebook onto a platform you own is a smart move as you have much more control on your own websites.
7: Post Often, But Not Too Often
If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.
However, if you post non-stop, you’ll likely annoy people.
It’s a matter of finding that happy medium, and that can vary from one business to another.
You can post your own content, motivational quotes, funny memes etc. but you can also post other people’s content.
This is known as content curation and if you do this, you should always give the original author credit but it is a good way to be posting content on your page without you doing all the writing.
8: If You Have The Time To Respond, Then Let Fans Message You Privately
It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.
However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.
The good thing about using something like Facebook Messenger is that prospects are highly responsive so it is definitely worth considering if you have the time.
You can also use platforms like Mobile Monkey or ManyChat to create an automated sequence that will automatically respond to your prospects when they message you. If you want to make the most of this kind of automation, consider picking up this excellent training course on chatbot marketing by JayKay Dowdall called Destiny.
9: Monitor Your Page And Respond To Comments Promptly
You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.
If people are taking the time to comment on your posts, it means that they like what you are doing, so really make the effort to respond to any comments that are being posted.
This also has an effect on the Facebook algorithm and may even make your page posts more visible to people who like and follow your page so a win-win situation all round.
10: Pin Important Posts To The Top Of The Page
As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.
You can pin one post at a time and use these to promote events, offers and announcements.
Don’t underestimate the power of a good pinned post. Make it a strong one with a clear call-to-action as it will be the first post that your new visitors will see when they visit your page and you need to grab their attention and grab it fast!
11: Post Visual Content In Your Timeline
Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.
Memes, GIF’s and motivational posts are always good content to post on your page, and if they are good, they may get shared and this will get more eyeballs to your page.
Video content can be particularly engaging for your viewers. Just try to keep them short and sweet; 2 minutes or under tend to work best on social media.
12: Consider Using Live Video
People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.
You can even use tools to let your followers know that you intend to go live at a particular time.
Let them know in advance what the topic will be so they can come with their questions. This can be super engaging and Facebook puts a lot of emphasis on viewer engagement and will push your livestream out to more people.
13: Use Facebook’s Targeting Tools
You can target certain audiences with tailor-made updates.
Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.
These tools can be really powerful but may take a bit of getting used to.
However, it really is worth getting to know your audience so you can tailor your content to their needs.
14: Promote Your Page. A Lot
Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.
This is where knowing your audience comes into play, as you can get really targeted ads to a highly specific audience to maximise your ad spend.
You might also consider boosting a post once a week as this will again push your page into your followers newsfeeds so they don’t forget about you!
15: Measure Your Success
Dig into your page’s insights to track Facebook-specific engagement metrics.
Analyze and adjust as needed.
It might all sound complicated, but you’ll quickly get the hang of everything here.
So, there you have it. 15 ways to optimise and get the most out of your Facebook business page. If you only implement a few of these I’m sure it will make a difference but imagine what a difference it would make if you managed to implement them all!!
For more information on creating a Facebook business Page, please visit: https://www.facebook.com/business/products/pages
How To Get Traffic To Your Blog With Content Marketing
Blogging has truly revolutionized the way one experiences the digital age. There is apparently no limit to what you can do with the help of blogs. Even the smallest aspect of your daily personal life like recording journal entries has been given an entirely new dimension.
Going on from there, there is a lot of scope for picking up interesting debates and discussions through blogs. You can even start some of these discussions yourself.
And another great thing about running your own blog is that you can monetise it and actually make money by writing about things you are passionate about!
And it is easier to do than you might think. Honestly, it isn’t rocket science; you don’t need to be a scientist who posts revolutionary details about his latest experiments.
If you blog well, i.e. if you are engaging enough that people want to come and read it, you have a really good chance of making some money, by just going about your daily activity of posting blogs on areas that interest your readers in your niche!
By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.
Here are some of the things you can do to make sure that your blogging activities get rewarded by more than just comments and praises:
You could get yourself registered with a search engine. Doing this will virtually guarantee that your blog will get a great deal of free, organic traffic, and traffic is the lifeblood of any blog/business.
In this way, the higher the ranking your blog achieves, the more you are likely to get paid because more people will be able to find your content quickly.
While writing your blog articles you also need to keep a few things in mind. This is not only to ensure that you get a steady flow of traffic, but also for the fact that your blog readership can increase so that the ranking of your blog with search engines go higher.
Here are a few tips to help you with your blog content:
- Reader Friendly Content: At all costs keep your content – articles, poems, photographs, videos – reader friendly, that is to say, it should keep more and more readers interested. Your reader must be at the center of you post in a way that your reader must feel that he is gaining something out of reading your post. This is the basic rule in marketing.
- Make It Worthwhile: Never let the reader feel that he has been tricked into reading your post or clicking on your blog link. You are thwarting all your long term chances of that reader coming back to your blog, in which case your blog rankings over the long term are in a dicey position.
- Check For Errors: Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again simply because the errors that you make are too high. Always proof read your blog. A small typo here and there can be understood, but make sure you don’t make any major errors.
- KISS: Or, Keep It Short and Simple. This is the thumb rule you must follow at all point. Long winding posts tend to get boring. And it may contain nothing that is interesting to the reader. Also no one has the time enough for your blog, no matter how well you write. In fact, your blog will be much more appreciated if you put your thoughts simply and shortly.
- Make It Interesting: Make sure that you hold your reader’s attention by making your posts snazzy. They must not be written in a tone that is tiring to read. Write short sentences and keep then crisp and precise. Always hit the point immediately in the course of your article.
- Link: Keep linking the blogs you read to yours in order to build a network those people will be in turn encouraged to link you. Remember, linking increases rankings.
- Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.
- Clear Thoughts: Make sure you put your thought clearly before the readers so that it does not become tedious for them to read.
- Colloquialism: You can write in a friendly tone. Avoid using too many slang words, but otherwise, if your post demands it, you can be colloquial.
- Post Title: A catchy post title or headline is half your business solved. It can glue a reader to your post almost immediately. However, do not put misleading post titles, or you will lose creditability.
- Always Have A Call To Action: Writing an engaging blog post is great but remember that you want to make money from your content, so always have a call to action to click on a link that either goes to one of your own products or an affiliate offer where you will get a commission. You can see below that I have added several calls to action in this post, just like the one below where I am giving away a free checklist to keep you on track when setting up your blog, so click on the image below or click here if you want 🙂
So, be consistent with your blog content and watch the traffic start flowing in to your blog!
Use Strategic Thinking To Build The Life You Really Want
Are you feeling a bit confused by strategic thinking? You know it’s essential for your career and your business, but how do you actually do it?
Most people will know why they should be using strategic thinking, but knowing why you need to do it and how to actually pull it off are two completely different things, so let’s look at how you can get started thinking strategically.
5 Questions You Can Ask Yourself To Clarify Your Strategic Thinking
Here are five questions you should ask yourself to really sharpen your strategic thinking.
Yes, there are probably way more than this, but by keeping it to five questions, this shouldn’t look too overwhelming.
What Do You Want?
The most important thing to work out is where you want to be. Everything—goals, strategies, steps, should all be pointing to your desired destination.
Do you want to be CEO, or be running your own company?
What do you want to achieve this year, in five years, ten? What are your actual goals? What’s your vision?
Get it all down on paper and think big! And don’t limit yourself at all; let your imagination run riot. Some ideas may seem silly, but it is really liberating to get it all down.
Once you have everything down you can start planning what you need to do to achieve it, but without an end in sight, you will probably never even get started.
Where Are You Starting From?
Do a survey of exactly where you are right now.
What skills, resources, and assets do you have? What are your strengths, weaknesses, opportunities, and risks in your current job or business?
Are you satisfied with life the way it is, or do you want something more?
What connections do you have? Map out your network and what value you provide to them, and what they offer you. Write up your self-inventory.
What Do You Have The Power To Change?
Think about what is in your control at the present moment.
What can you streamline or eliminate? What do you need to add, enhance, or modify to reach your goals?
This can include anything from training, networking opportunities, to investment advice or strategic career planning.
What Do You Need To Move Ahead?
Take another look at your self-inventory.
What skills, resources, knowledge, and connections do you need to get closer to success?
If this is difficult or overwhelming, consider finding a mentor or life coach who can help you find your way.
It can be scary to even considering mentoring, but it could be the right move for you if you keep getting stuck on your own.
Investing in yourself is the best investment you will ever make, so at least consider it if you are struggling.
How Can I Reach My Goals And Still Enjoy Life?
Really going for success shouldn’t make for a joyless life, totally focused on getting ahead.
Make sure you take time to have fun and do the things that give you pleasure.
Think of what Future Successful You enjoys doing. What makes your future worth striving for?
Write down all the fun things you will do, whether it’s staying in 5-star hotels or being able to work for only half the year. Imagine driving your dream car. See yourself in your future executive suite.
See what elements of your future life you can start to incorporate in the present and build on those. Before you know it, you will be toasting your success!
Now, one of the biggest issues that stops you from planning and building for the future is by staying in the past.
Remember: the past doesn’t equal the future!
If you keep looking back, you will never move forward, so let’s look at how you can let go of the past and build a fantastic future!
How To Let Go Of The Past
You have probably read a lot about why you should let go of the past. However, it’s more important to know how to do it.
Most people will eventually come to grips with why they should do it.
They get stuck on actually taking steps to make it happen. So, let’s look at 7 things you can do to finally rid yourself of the past and to use it as a tool to help you mould a better future.
Give Yourself Permission To Let Go Of The Past
That is an important step. Your brain can latch onto something and is waiting for you to release the responsibility.
By committing to this release, your brain can focus on other productive areas.
That release comes in the form of telling yourself to let go. If you can master this, you truly can be free of the grip that your past has on your life.
Is it easy? For many people it can be incredibly difficult, but if you can do it, the results are truly liberating.
Learn From Your Past Experiences
There are learning nuggets contained within your past.
Anything you have done or tried before is up for grabs in the University of your past and there are so many lessons that you can use to grow into the future if you will let them.
It’s up to you to recognize what those lessons are and how to use them effectively.
The way to use them is to determine why they happened and how to avoid them in the future. All experiences are opportunities for growth and they don’t ll have to be labelled as “failures” either.
Consider Learning Meditation
When you are relaxed, you will have an easier time of purging your past. One of the best forms of relaxation is meditation.
It takes several sessions to get your body and mind in tune with the techniques.
Don’t expect fast solutions with this. The key is to keep doing it until you feel the effects.
If you are a person of faith, you can try prayer too; the results will similarly give you a peace of mind and you can relax because you have shared your issues with God.
Don’t Hide From Your Past
People try to pretend certain aspects of their past did not happen, especially the more embarrassing moments.
However, this may cause them to come back to you with a vengeance since they are bottling up within you.
Acknowledge everything about your past but commit to pushing forward.
Hiding from the past solves nothing and can cause bitterness to develop if you keep looking back at what you don’t have; instead look at what you have now and you will see that you have grown so much already.
Keep A Journal Of Your Experiences
Be as detailed as possible so you can refer to the journal when faced with similar circumstances in the future.
Don’t treat your journal as a bible, however. Just use the journal as a guideline.
Journaling can be a really great way to bring clarity and focus into your life and helps you to put things into perspective when you look back on them.
And if your life is worth living, it is worth recording, right?
And you can show these to your kids so they can learn from the journey that you have gone through during your life.
Don’t Expect All Changes To Occur Immediately
Your past habits may be difficult to break. Therefore, don’t try to change everything in one shot.
Give it time. It took a long time to develop those bad habits.
If you are too hard on yourself about your past, stop. You don’t want to burn yourself out and give up before you have even got started!
It’s okay to acknowledge that you made some mistakes but don’t get overly critical of them.
Concentrate On The Good Aspects Of Your Past
Sometimes, you may focus on your mistakes and mask the fact that you had some wonderful experiences in the past as well.
These are equally important. So, don’t forget to look over the good times too.
It appears that human nature is hardwired to dwell on the negative, but take the time to look at the positive things in your life and you can feel better instantly.
Just try it and I’m sure you’ll be amazed at how quickly you can make yourself feel better by focusing on the positive 🙂
OK, I hope this article will give you some pointers on using strategic thinking to move ahead in your life and also to help you to let go of the past if this keeps holding you back.
How To Create The Most Powerful Lead Magnet
Everyone probably knows the power of giving away something for free to encourage visitors to give you their email address.
But your lead magnet has to be a real no-brainer offer as people are more suspicious and untrusting than ever as they are constantly being bombarded with marketing from all angles and your free gift has to be incredibly valuable and, more importantly, useful, if they are going to be tempted to part with their valuable email address.
I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too.
Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW.
For example, a bride-to-be has an acne outbreak the day before her wedding – what wouldn’t she do to fix her problem?
A woman is in immediate danger of losing her job – what wouldn’t she do to convince her boss not to fire her?
Parents are losing their child to alcohol – what wouldn’t they do to save their child?
Pay Attention!
Their need is great and immediate. Do you think they might pay to find the solution? Of course. Do you think they would enter their email address into an opt-in form to get the solution? You bet they would!
So how do we use this knowledge in a niche such as online marketing? Simple: If you pay attention to forums and blogs, you’ll notice there’s always some sort of online marketing crisis.
For example, Google just changed how they rank websites, and now thousands of online marketers are losing tons of money. Think they might like the solution?
Paypal is suddenly seizing accounts without warning and freezing the funds. Would the account owners like an answer on how to unfreeze their accounts? Would everyone else like to know how NOT to get their accounts frozen? You bet.
Facebook just changed (fill in the blank) and now marketers are unable to (fill in the blank) or maybe they’re banned, or…
Aweber just did the unthinkable, and marketers everywhere are freaking out.
XYZ hosting site just got hacked, big time. Websites are down and backups are missing – what to do?
The list goes on and on. Keep tabs on the forums and you’ll find a new crisis every month and often every week.
Offer The Latest Solution
As you’ve probably already guessed, your lead magnet is going to offer the solution to the latest marketing crisis.
Just imagine how fast marketers will give you their email address when you have the answer they desperately want NOW.
Right about now you’re asking, “But how am I going to find the solution when they can’t?”
Good old-fashioned research, that’s how.
Go to the help sections of the websites involved in the latest crisis and find out everything you can.
If possible, call the website and ask all the questions you need to ask.
Hit the chatrooms and forums and glean all the helpful info that is available. If you find an expert who knows what s/he’s talking about, do a quick phone interview.
Act Fast
Timing is everything on this, and you have got to act fast.
If the crisis hits on Monday, ideally you want your lead magnet up no later than Tuesday to take full advantage of the tsunami of new leads you’re going to get.
And by the way, when you’ve got the solution everyone is desperately looking for, what does that make you?
The trusted expert and authority, that’s who.
Do you think people will open and read your future emails? You bet your life they will.
Spread Your Net Wisely!
Now here’s the trick to getting your squeeze page in front of as many of these marketers as possible:
Outsource people to search out forums and threads where marketers are talking about this problem. If someone is looking for help, that’s where you want a link to your solution.
Have your outsourcers post a link to your squeeze page offering them the answer they seek.
Yes, it’s that easy.
Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.
Not bad, right?
Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.
Not bad, right?
And here’s the best part – your opt-in rate will be sky high. It will almost certainly top any squeeze page you currently have.
One more thing – if you want to take this just one step further, it can blow wide open.
Get On Record!
Get podcasters to interview you and do guest posts on as many blogs as possible.
Think about it – this problem is all over the online marketing community. What podcaster or blog owner doesn’t want to have someone with the solution to offer their listeners and readers?
Just one post on a major blog or podcast can result in a thousand subscribers in 48 hours.
Remember to position your solution not just as the answer to the problem, but also as the way to AVOID the problem for all those who aren’t already experiencing it.
This way you’ll be able to grab not only the marketers looking for a solution, but also everyone else who wants to avoid this headache.
Wealth loves speed. Now go find the latest crisis, research the solution and start building that list.
A side benefit of doing all this research is that you will always be on the cutting edge of whatever is going on in your niche and this is a great place to be.
Too many marketers rest on their laurels and regurgitate the same tired old tactics even though the marketplace has evolved and many of the tactics may no longer work, although the underlying strategy probably does.
Keeping yourself informed will help you to constantly be on the lookout for new trends in your niche and you can jump on these fast as you will become aware of them quickly, so don’t underestimate the power of being “in the know” as it can keep you way ahead of the competition.
Use Your Thank You Page To Boost Profits!
Someone joins your list and what do they see?
“You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.”
Wow! That really built some rapport now didn’t it! I tell you, I am so fired up about being on another list that I could just… well… actually I’m not, and I think I will unsubscribe. Thank you.
If the above example is anything like your thank you page, then you’re blowing it.
Your thank you page is an excellent place to build rapport and get your new subscriber to become even more invested in your budding relationship.
With that in mind, here are 6.5 ideas of what you can do with your thank you page that won’t have new subscribers turning away in boredom, annoyance or revulsion:
Learn More About Your New Subscriber
They just gave you their email address and maybe their name – now ask something that will help you with your marketing and show that you are interested in them.
You should always be asking your subscribers questions to find out what makes them tick and what kinds of problems they are facing.
Examples of good questions to ask are:
- What do they most want to learn about ___?
- What is their number one goal?
- What is the biggest challenge they face right now?
Ask Them To Share And Get Even More Subscribers
Ask them to invite their friends through social media to get your incentive or lead magnet.
In return, you’ll reward them with something even better than the initial offer that made them sign up in the first place.
Social media is an incredibly powerful place to grow subscribers and if people are finding you by word of mouth, they are much more likely to take a look at you and your offer because you have been referred by someone they already trust.
And giving highly valuable incentives to share your offer with their friends is a really great way to build a relationship with your subscribers.
Build Authority And Credibility
Demonstrate that they made a wise decision in joining your list by showing the previous reviews and testimonials from your biggest fans.
Social proof goes an incredibly log way to building trust and you need to reinforce that your new subscribers made a good choice when signing up with you.
Any evidence that you can provide will help to gain your subscribers confidence and can turn a subscriber into a raving fan.
Why not link out to a case study if you have one showing how your customers are getting results with your products or services?
“Sell” Your Lead Magnet – Again!
Done correctly, your lead magnet is an excellent representation of your expertise. But it won’t do your new subscribers any good if they don’t consume it.
So, remind them of what they’re about to discover by using short, snappy bullets like this:
- “Congrats on getting your copy of “Hidden Traffic Strategies.”
- You can download it from the link below.
- When you do, you’ll discover:
- The toilet paper method to getting traffic on demand – page 6
- The annoying email that doubles referrals – page 12
- The surprising way to triple your traffic every week, like clockwork – page 15
If you can persuade them to consume your gift and act upon what they have learnt, they will be much more likely to see results.
And if they get results, they are much more likely to share it with their friends as they know it works.
So many people download free gifts and never use them as they haven’t had to pay for them and so they sit on their hard drive.
You must keep pushing them to actually consume the content and to take action, and encourage them to ask questions if they get stuck.
All this will reinforce the KLT (Know, Like and Trust) factor that is so important for online business these days.
Send Them To Your Blog/Website
Or send them to your most popular video. Or…
The key here is to get them invested in you, so they can begin using what you teach to get real results in their life.
By giving away a lot of great actionable content for free, whether via your blog, YouTube channel etc. you are showing them that you know what you are talking about and that you have a genuine interest in their success.
When they realise this, they’ll be back for more.
Promote An Offer
Make them an offer they can’t refuse. This is an especially great time to offer that year old $197 course of yours for, “Just $11, One Time Only, Grab it Now.”
Build the value as though you are selling it for $197, and they will buy it.
When they do, you have something much more important than $11 – you have gotten them to become your customer, your buyer, and potentially a raving fan who promotes you on social media and buys everything you offer.
Or at least purchases a product now and then.
Don’t underestimate the power of turning a prospect/subscriber into a paying customer; this is a big deal.
Also, once they have become a paying customer, you must treat them differently. Lavish them with other free training, keep building rapport and you will definitely reap the rewards.
Remember that this requires a long-term focus.
Be Yourself!
Regardless of which of the above six possibilities you use on your thank you page, I would encourage you to also show your personality.
If it fits you and your business, inject some humor. Use a funny photo or cartoon to express just how appreciative you are that they subscribed.
But don’t try to fake it; just be yourself. After all, they came to you for a reason.
And don’t try to cater to everyone. Be polarising. It’s okay to repel those that don’t “get you” because you only really want to do business with those that share your values and beliefs.
You can also use your own photo to build rapport. Make it look amazing and memorable with the help of a graphic artist.
Remember, your thank you page is prime real estate for building rapport, so don’t blow it. You already have their attention so make the most of it
