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Jason’s Tips
Social Marketing Tips For Affiliate Marketers
Social Marketing Tips For Affiliate Marketers
It doesn’t matter if you’re an Internet marketer who creates his own products or an affiliate marketer promoting other people’s products – social marketing is a very important part of the profit puzzle.
Social networking has many perks – it’s free, it lets you connect with prospective customers, and it’s easy to use. You don’t need to be on it 24/7 for it to work, but you do need to understand the best way to use it.
Sign up to the best social networks that everyone’s using at the time. This changes on a yearly basis. Some social networks last longer than others. Right now, you want to have a Twitter, Facebook, Instagram and Pinterest account. Tumblr is also popular among the younger generations.
You want to have a presence on the trendiest social networking sites because that’s where your customers will be. Tik Tok, anyone?
Set a schedule that gets you in the habit of participating on the social sites. There are two types of people who use social networks the wrong way. The first are those who create an account, make one post and then never return.
Or, if they return, it’s sporadically – like once every 6 months when they finally realize they set up an account and then forgot about it. This makes people forget about you, and the goal is to create a loyal following.
The second type of participant gets so consumed with social networking sites that they don’t get any real work done. They’re on Facebook 24/7, and then they realize they didn’t create any posts for their blog or research and review any products. It’s an affiliate failure either way.
Set up a schedule for your social networking that teaches you how to get involved, without becoming an addict. Use an online or offline egg timer if you want – but make sure you get on them frequently and get off them when the time is up.
Balance your business with personal promotions. As an affiliate, you may have the desire to sell, sell, sell because you want to increase your commissions. But by just selling and not sharing anything about you, you’re shooting yourself in the foot.
People buy from those they know and trust. Sending link after link out about products isn’t personalizing your efforts. It’s polarizing more than anything. So do a little mix when you’re on the social networking sites.
Follow the right people so they’ll follow you back. Don’t demand it, either – that looks desperate. Just start interacting with people in the same niche so that you start reciprocating the sharing of each other’s content – and so people following them begin following you, too when they see you’re a like-minded individual.
Affiliate Marketing On Twitter
Twitter is a really great place for affiliates to do some social networking because it doesn’t require a bunch of time for you to master – or utilize on a day-to-day basis. At just 280 characters (not words) per Tweet, there’s not much you could do.
Twitter is used by people of all ages, all around the world. While Pinterest is primarily used by women, Twitter is used by both men and women. It’s been around awhile, so it’s not a flash in the pan social site.
Decide who the Tweets will come from. Do you want your account to be from a person (your name), or from a brand you create for your affiliate marketing business, like “Toy Review Dad?” You’ll choose the Twitter name you want based on how you plan to promote on the site.
Create an account with the background, header and avatar. Too many affiliates register for a Twitter account and leave the pathetic egg image as their avatar. That’s just being lazy, so you’ll want to fork over the $0.80 it costs at depositphotos.com or use an original image and give your account a picture to represent you.
The header and background aren’t as important, but you can do some serious branding using that space – and you can often find a graphic designer on Fiverr to help you achieve that goal of getting your URL exposed on this space.
Link to your site with an appropriate tag line. In your header area, they give you a certain amount of space to write a little motto or tag line. You want to make your relevant to your niche. And make sure you include your website URL there, too! It will be an active hyperlink that people can follow to your offers.
Become a frequent, but not spammy Twitter user. You want to have a Twitter account to supplement your social marketing efforts, but you don’t want to clog anyone’s Twitter stream with endless promotions.
There are tools you might be tempted to buy that automate the process, but you should really keep control over your account manually and use it several times a day for a few minutes at a time so that you make better connections.
Reciprocate the kindnesses other Twitter users show. People will ReTweet your Twitter messages for you when they feel it’s something they want to share. This helps your links go viral and increases your chance of making a commission. Make sure you return the kindness for other people if they’re also marketers so that you’re not appearing selfish online. But at the same time, don’t ReTweet anything you find to be shady.
Follow people interested in the niche. You want to follow people who have talked about the niche you’re in on Twitter. Do a search on the site for keywords to find out who’s chatting about it. They’ll often follow you back, engage with you and ReTweet your messages!
Is PPC A Good Affiliate Marketing Strategy?
Pay Per Click (PPC) is a form of traffic generation where the person paying for the traffic only pays when their link is clicked on. The most popular method is Google AdWords – which is that line of ads you see in search results on the right side of your screen.
PPC can certainly be beneficial if you know what you’re doing. But when you go into it blind and uneducated about the strategy, you’ll lose a lot of money and have nothing to show for it in return.
Basically, you’ll be targeting keywords and phrases and trying to pay the lowest cost per click possible. The ads have specific criteria for length and some networks are picky about what you can and cannot say or link to, so you need to read all of the rules carefully so that you don’t have your account shut down quickly.
You can target broad keywords, but the competition is going to be very stiff for those – and very expensive to you. A better way to go would be to make up the traffic in volume and by using a few filters and additions.
For example, you want to include a list of negative keywords that will exclude your ad from being shown to certain groups. For example, the word “free” or “download” might mean someone is not willing to pay for the item.
Another group to target is the group where all of the words are misspelled. That might be brand names, niches, etc. You may have to dig around a bit, but this can be profitable because most affiliates don’t go after misspellings.
Make sure you set a realistic budget for your affiliate efforts. Don’t approve a certain daily budget that you know you can’t pay. Remember that many affiliate programs take 60 days to pay out, so don’t expect to use the profits to pay for past advertising.
When you do begin using pay per click ads, make sure you keep a careful watch over their conversion rates and tweak small elements of them to see if anything helps or hurts your click throughs.
You might want to initially begin using free traffic strategies while you educate yourself about the paid traffic possibilities. Sometimes new affiliates begin daydreaming about the possible commissions and lose sight of the fact that they’re competing against people who are well-versed in this type of promotion.
Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊
Reduce Burnout In 4 Simple Steps
Reduce Burnout In 4 Simple Steps
Burnout is a very real problem that affects millions of people all around the globe. This is especially true for entrepreneurs who are trying to build a business on the side while still working a day job.
Not only do they need to meet deadlines at work, but they also need to burn the candle at both ends when they get home, just so that their business can progress. Over and above that, they have family commitments, chores, bills, and a multitude of other life demands to handle.
It can be too much to bear and many people break down before they make a breakthrough.
The common signs of burnout are:
- Chronic stress
- Insomnia
- Physical manifestations of stress such as chest pain, shortness of breath, dizziness, etc.
- Anxiety
- Loss of appetite
- Depression
And so on. There’s nothing to be ashamed of here. Sometimes life can deal you a tough hand. The good news is that there are ways to cope with burnout.
Step 1: Make A List
This is the first and most important step. Put it ALL down on paper so that you don’t have a thousand and one things floating around your head and sapping your energy.
The list of tasks you have should bring about clarity. Now you’ll need to sort them out into 3 categories: Urgent, Important, Others
The first thing you’ll need to do is get the urgent stuff done and out of the way. The rest can wait. Once your level of urgency is reduced, you’ll be able to breathe.
Now focus on the important stuff while checking off one task from the ‘Others’ list daily. The items in the ‘Others’ category could be household chores, catching up with a friend, etc.
Step 2: Make Time To De-Stress
There’s no right or wrong answer here because different people do it differently. Some people meditate, some do yoga and some hit the punching bag.
What matters here is that the activity needs to give you some release from your pent up frustration.
If riding a roller coaster or swimming at the beach does that for you, then that’s what you need to do. Don’t struggle with yoga just because the books tell you to do that.
Step 3: Create A Schedule
Achieving work-life balance is a juggling act… and just like any good juggling act, there is a pattern involved. Your schedule is a pattern or a routine.
Call it whatever you want, but just know that you need one. Decide what time you’ll wake, how long you’ll spend working, what time you’ll stop work, when your leisure hours start, what time you’ll exercise, when you’ll sleep and so on.
When you have a routine, you’ll have less decision fatigue. It’s easier to follow structure and contrary to popular belief, structure gives you more freedom than trying to wing your day haphazardly.
Step 4: Be Proactive And Overcome Inertia
The best way to beat burnout is to take an active interest in changing things up. Since what you’ve done so far has only caused you burnout, it’s time for new measures. (Apply the 3 steps above.)
It’s very easy to sink into a state of depression where you want to do nothing and nothing interests you. When you stay in this stage for too long, you’ll be in a state of inertia and it’ll require Herculean effort on your part to get back on track.
The key to breaking inertia will be to start engaging in new activities/routine slowly. Initially, it’s best to get started with slow, progressive steps.
Once you gain some momentum, then you can accelerate over the next couple of weeks until you’re roaring and tearing up the track.
By applying the 4 tips above, you’ll be able to cope with burnout and reclaim your life. It’s never going to get easier. You’ll just need to get stronger and smarter.
Once you understand this, you’ll accept the challenges of the journey and do what it takes to reach your destination.
Adopting A Proactive Approach To Mitigate Compounded Stress In Your Life
Nobody reaches breaking point overnight unless it involves the death of someone close to them. For most other situations where you’re stressed out because of work or a cumulation of multiple issues – it always takes time to reach your breaking point.
There are signs all along the way to alert you to what’s building up. Very often, we neglect these signs and carry on until we reach ‘boiling point’ and feel like we’re going to explode.
Stress builds up. The key to prevent this from happening is to be proactive at mitigating it. Here’s what you need to do.
Is Everything Going Wrong?
You must assess the situation. In most cases, it’s usually less dire than it appears to be. We often tend to amplify worst case scenarios in our imagination and act as if these situations have come to pass.
Make a list of exactly what is stressing you out. Is it the bills? Or your weight? Work commitments? The car? The spouse? The kids?
Once you list all the triggers for your stress, now you have it all on paper to refer to. It’s important to get out of your own head.
What’s Within Your Control?
Look at the list you have. Which are the problems that’s within your control. If it’s the bills, then you need to pay them off. As difficult as this may be depending on your financial situation, there are still solutions to this problem.
However, if the company you’re working for is suffering losses and you’re worried that you may be retrenched, this situation is out of your control. You’ll need to stop worrying and start making plans for what you’d do should you be let go from your job.
Focus on the problems that you can solve and mentally detach from those that are out of your control. Worry doesn’t take away tomorrow’s problems, it takes away today’s peace.
What Do You Need To Do?
Once you know what you can control, then you need to make a plan to do something about it. If it’s the bills, then call up your debtors and structure a payment plan that’s within your ability. At least you’re making an effort and that does buy goodwill with those you owe.
If it’s your health, then make a diet plan and change your diet gradually. Move more and exercise daily. It’s all within your reach. You don’t need to do a lot at once. A little daily will add up to massive changes over time.
Just get started chipping away at your problems and you’ll feel better because you know these problems are going to be resolved.
Urgency vs Importance
Always get the urgent tasks done first. You don’t want them bouncing around in your thoughts constantly. Get them out of the way no matter how difficult or uncomfortable they may seem.
Once you’re done, you’ll feel an immense sense of relieve and less energy needs to be expended thinking about them.
You can then move on to the important tasks.
Delineate… Delegate… Discard
To reduce, you must be clear about what’s bothering you. This is delineation. Write it down and assess the situation thoroughly.
Do what you can and delegate what you can’t. If the chores are too overwhelming, get your spouse or kids involved and share the chores out. Everybody does their share and you’ll not be biting off more than you can chew.
Discard what you’re worrying about but have no control over. If you’re religious, spend time in prayer and let God move in his mysterious ways.
If you’re not religious, focus on what you can do and let what’s beyond your sphere of control sort themselves out, while you hope for the best.
Once you take a proactive approach towards stress instead of a reactive approach, you’ll be able to take back control of your life and bring about balance in it.
Achieving personal satisfaction in your life is not about avoiding stress completely. The kite rises against the wind. So, for you to progress and achieve satisfaction in your life you have to encounter stress. However, you do not need to be buried in it.
“Do what you can, with what you have, where you are.”
– Theodore Roosevelt
Managing burnout and stress requires self discipline and if you want to know more about harnessing the power of self discipline, check out the featured resource below for a free detailed report; download, read it and take action 🙂
Are Beginner Marketers Better Off Choosing Convertri?
Are Beginner Marketers Better Off Choosing Convertri?
Selling products online can seem like a formidable challenge, and it often seems like creating the product is the easiest task. It’s the sales pages, funnels, linking them all together and making sure everything functions smoothly that’s the most intimidating and difficult part of the process.
The good news is that it doesn’t have to be a painstaking grind. There are a plethora of page builders and funnel builders on the market to help you out.
Anyone who has been trying online marketing for more than two seconds would have heard of brands like ClickFunnels, OptimizePress, Leadpages and so on.
You’re spoiled for choice and this too becomes a challenge. You’re spoiled for choice. Which do you choose?
Some are plugins that you install, while others have pages which are hosted for you. Some are one-time payments while others are recurring. There’s a ton of decisions to consider before making your choice.
In this article, you’ll discover why Convertri is probably the best option for beginners who are new to online marketing and wish to profit from product creation.
Unlike many of the bigger brands such as ClickFunnels, Convertri has been flying under the radar for a couple of years now and is used by many experienced marketers. It’s gaining popularity and will soon rival the rest of the big guys.
Now let’s see why Convertri is ideal for beginners…
Intuitive And Flexible
One of the strongest points of Convertri is that it’s easy to use. The interface is almost intuitive. Most beginners hate going through the learning curve. Since Convertri uses a ‘drag and drop’ editor, it’s perfect for beginners.
Seniors who are trying to make money online will find it very easy to use. Unlike HTML, there is no complicated code to deal with and pages can be replicated easily with the cloning feature in the software.
While OptimizePress and ClickFunnels are block-based editors, with Convertri, you can drag and drop your elements anywhere on the page and make your page look exactly the way you want it to.
No fiddling with CSS code or any such hassle. There’s even an editor to get your mobile responsive version to look perfect. The mobile version does not affect how your page looks like on a computer. They’re separate from each other and that gives you maximum flexibility and creative license.
Speed And Convenience
Since Convertri hosts the sales pages, download pages, etc. for you, there’s really no need for you to build your own website yet. Just create a few products, put them out into the market place and make sales.
Once you’re rolling in the green, you’ll be motivated to have your own site, etc. Let’s get you making some cash first before doing the more mundane tasks.
Money loves speed, and speed comes from convenient processes – and that’s exactly what Convertri is all about. Speed and convenience which makes marketers’ lives much easier.
Improves Conversions
Tests have shown that pages built on Convertri load faster than pages built on other more popular platforms. People have the attention span of a housefly these days.
You want your pages to load as fast as possible so that you can hook their eyeballs, grab their attention quickly and get the sale. Slow pages WILL cost you sales. Period.
Most newbie marketers neither have the technical know-how to fiddle around with caching plugins and coding nor the time to spend two months trying to speed up their load times by half a microsecond.
Using Convertri makes things a breeze while the pages are blazing fast. It doesn’t get better than that.
Easy Split Testing
‘Split testing’ is another term that strikes fear into the hearts of most newbies and even intermediate marketers.
Convertri makes it all much easier and even provides you the conversion stats so that you know which pages are working better with just one glance.
Awesome Features
The page importer feature in Convertri will allow you to replicate any page on the internet. See a page you like? Go ahead and import it. Now all you need to do is make the necessary modifications to make the page unique and attractive.
(Do note that you should get permission from the site owner if you’re replicating a page that’s not yours… OR… you may model it but make enough changes so that the content on your page is completely different from the page you imported. Don’t plagiarize or rip off someone else’s hard work.)
Another feature that marketers seem to love about Convertri is the ‘undo button’. Apparently, ClickFunnels does not have that feature and it’s something that is sorely needed… and beginner marketers who constantly need to make changes and improve will find that the Convertri undo button becomes their new best friend.
Affordable
Last but not least, Convertri is much more affordable than ClickFunnels. Currently, at half the price, it’s a much better deal and provides most of the same features that you’ll need to create high-converting sales pages, etc.
While plugins like OptimizePress are one-time payments, they tend to be clunkier and the pages load slower. They also have a yearly support fee that you’ll need to fork out money for if you need support.
Leadpages costs slightly less, but the pages don’t load quite as fast as Convertri. The editor is also not as easy to use as Convertri’s drag and drop page builder.
To conclude, Convertri is one of the best investments a beginner marketer could make in their business. It will increase your sales, make your marketing processes much easier and if you ever have problems, they have excellent support too.
Do check it out and leverage this powerful platform to launch your own successful online business.
>> Check Out Convertri Here<<<
Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
Is Your Creative Flow Being Distracted By Seeking Perfection?
Is Your Creative Flow Being Distracted By Seeking Perfection?
You always want to strive to do the best work that you can. No matter what it is that you’re doing, do it to the best of your ability. These are good concepts to live by, but often times they can be misinterpreted.
Phrases like “to the best of your ability” and “the best work that you can” don’t mean that what you’re doing has to be perfect, but rather as good as you can get it. If you’re allowing perfectionism to pull you off track, it can seriously halt your progress and have some rather adverse effects on you.
Perfectionism is essentially a state of mind in which you start to pick out every small flaw in your work, stemming from a desire for the project to be perfect. This is an entirely unrealistic goal, and the more time you spend trying to get it to be perfect, the worse it’s going to get.
The greatest masterpieces in the world have their flaws, and there is not one thing that is perfect. By striving for something unattainable, you could work for years to try to get something exactly right, and still be unsatisfied with it.
This doesn’t mean that you shouldn’t put any effort into it, but give it your best shot without going overboard. If it takes a few days, that’s fine, but once it starts to get into a few months of work with no progress, you’re going overboard.
While there is the danger of you wasting too much time chasing after perfection, there’s also the negative mental aspects. If you’re consistently dissatisfied with your work, you’re going to end up feeling pretty bad about yourself.
You might think you’re bad at your job or that you’re not putting in enough work, and it’ll only be detrimental to you. Instead of second guessing yourself and wasting time, produce something that’s satisfactory to your standards and be proud of that alone.
There’s no reason that you should overexert yourself just because you think something’s good, but it could be a tiny bit better. At some point, even if you were to reach a point very close to perfection, it would come with what’s known as diminishing returns.
If it takes you five hours to produce something that your client is happy with, but it takes you years to produce something that’s slightly better, but close to perfect, then the difference is negligible. You will have spent far more time doing it, making that work not worth doing in the first place.
Know The Difference Between Beneficial Distractions And Saboteurs
It’s true that some distractions can be beneficial to your creativity. Getting immersed in something that’s related to your creative work or doing something that lets your mind wander can help you be more creative and can often result in some better ideas.
This isn’t always the case, though, and you need to be able to distinguish the difference between distractions that are actually benefiting you and distractions that are holding you back from working as you need to.
For example, if you’re writing a science fiction novel, and you’re running out of ideas, it could be beneficial to watch some science fiction shows with the pretence that you’re trying to come up with new ideas.
It can help inspire you and show you things that you hadn’t thought of before. In this case, the distraction is beneficial. It helps you gather new ideas and gives you a bit of inspiration that you can channel into your work.
However, if your job is to come up with a more efficient system for your job, then a science fiction show isn’t really going to be that great of a diversion. Instead, it’s just going to eat up your time and make you less focused on the task at hand.
Distractions that have nothing to do with what you’re doing are often not that helpful, but that’s not always the case. If you were trying to come up with a new logo for a company and you were sitting outside letting your mind wander, that might not have anything to do with the logo directly, but it can still be a good way to open up your mind to new possibilities.
In this case, even though it’s not related to your work, it can still be pretty useful. One method of determining whether or not a distraction is beneficial to you is to keep a sort of distraction journal.
Log the amount of time you spent with each distraction and make note of how many quality ideas actually came out of that time you spent. If you spent 3 hours watching a show and only came up with one decent idea, it’s probably not that worth it and is just eating up your time.
If one hour spent outside produced three or four decent ideas, however, that’s a different story. At that point, that could be a worthwhile distraction that’s actually helping benefit you relative to the amount of time you spent on it.
Recognize When Your Creativity Has Got Out Of Control
Creativity is something to be admired and cherished, because it can be so incredibly helpful for you. It can give you new ways to do things, new ideas for projects, and bring a lot of light into your life.
However, there is such a thing as being too creative. You need to find a balance between creativity and actual implementation in order for those dreams and ideas to come to life.
You can spend your time 24/7 daydreaming, and during that time you will no doubt come up with some great fascinating ideas. The problem is, it’s almost irrelevant how good an idea is if it’s not put into action.
If you have an idea that would work well, but you don’t implement it, then you’re just wasting your creativity. You should use focus and hard work in conjunction with creativity so that you can actually benefit from your creative work.
Implementing your creativity is tedious work, and it often requires a lot of focus and dedicated effort. If you’re more creatively inclined, this will be more of a hassle for you, but it will be well worth it if you’re coming up with quality ideas.
There’s a certain feeling of happiness that comes with watching something that you dreamt up actually take shape and become a successful idea. It just means you’re going to have to take some time to get it there.
You might be concerned that stopping your creativity to work for extended periods of time will hinder your creativity, but that’s not exactly true.
First, it means that your creative dreams won’t just go on to die out, but rather they’ll actually come to fruition and mean something rather than just staying an idea forever.
Additionally, you may be surprised to find that you can actually become more creative after a break. If you’re constantly using creativity, you may become burned out after a little while.
Taking a bit of a break to work normally can reinvigorate you when you get back to it, making you even more creative than you were before. It’s important to balance hard, boring work and creativity as much as possible.
Strictly doing either one will lead to some negative consequences. All work makes you less creative and you’ll start to get repetitive, while all creativity doesn’t really give you much to work with if you’re not putting things into action.
As you can appreciate, a lot of this is dependent on the way you think and if you want to know more about developing a good mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊
How To Use Surveys In Your Business
How To Use Surveys In Your Business
As the article title suggests, you’re about to get a crash course in surveying your audience.
The more you know about your audience, the more benefits you can provide for them in the form of…
- Better content
- Better products
- Better customer service
And so on.
And the more benefits you provide for your audience, the more profits you generate for yourself. Win-win!
So, with that in mind, here’s a crash course in developing and distributing surveys that benefit both you and your audience. There are five basic steps involved…
Step 1: Determine What You Want to Know
Step 2: Define Who Should Take the Survey
Step 3: Develop Your Questions
Step 4: Distribute the Survey
Step 5: Decode the Results
Let’s take a closer look at each step…
Step 1: Determine What You Want To Know
Your first step is to determine what are the most important things you want to learn about as a result of this survey. For example:
- Do you want to know why visitors don’t take action on your site?
- Do you want a better understanding of what your prospects want?
- Do you want to know how to improve your products?
- Do you want to know who your audience is in terms of demographics?
- Do you want to know how to boost customer satisfaction and retention?
TIP: While you may want to know a LOT of information, it’s a good idea to focus in on a few high-impact questions, as shorter surveys tend to generate more responses.
Step 2: Define Who Should Take The Survey
Now that you know what type of information you’re seeking, the next step is to determine WHO should take your online survey. Namely:
- Visitors to your site?
- Prospects who’ve joined your mailing list?
- Customers who’ve purchased something from you?
- Customers who’ve purchased multiple things from you?
It’s important that you define this, as getting your survey into the right hands will help you get the most accurate information.
TIP: Who you want to take the survey should be directly related to what you want to learn from the survey.
For example, if you want to know how to improve a product to increase customer satisfaction, then your survey would need to be completed by someone who has purchased the product.
Step 3: Develop Your Questions
Now it’s time to develop your survey. It may be short, medium or long – but keep in mind, shorter surveys (even as short as one question) will get a higher response rate.
The big key here is to make sure you’re doing two things:
- Focusing on high-impact questions. For example, use your survey to discover what your audience’s pain points are and what they want.
- Avoiding the use of leading questions. You don’t want the way you ask the question to skew the responses you receive.
Next…
Step 4: Distribute The Survey
Your next step is to choose a surveying tool and then distribute the survey to your audience.
- Option One: For simple one-question surveys, you can simply have people email you their answers.
- Option Two: For longer surveys, you can use a tool like SurveyMonkey, Google Forms as a quick Google survey, or something similar.
When it’s time to distribute your online survey, be sure to get it in front of a targeted audience.
For example, if you’re surveying customers ONLY, then send the survey to all the customers on your list (and exclude anyone who hasn’t purchased anything from you). This is a good tactic to find ways to boost customer satisfaction.
Or if you’re surveying prospects in your niche, you might use paid advertising to get your survey in front of a highly targeted market (both in terms of specific demographics as well as topics that interest them).
And finally…
Step 5: Decode The Survey Results
What you need to know here is that you’re looking for patterns.
While an individual’s answer may give you an interesting insight that you hadn’t thought about before – and perhaps it is something you’ll explore further at some point – ultimately, you’re looking for patterns that are shared across multiple people in your market.
Now you can take this information and apply it throughout your business. For example:
- You can create better products that solve your audience’s biggest problems (if you know what those problems are), which increases customer satisfaction.
- You can create more compelling sales materials that address your audience’s problems and how you can help solve them, which boosts conversions.
- You can create content that really resonates with your audience (delivers the solutions they need), which boosts engagement and conversions.
- You can improve your customer experience across your website, which increases customer satisfaction.
Let’s work through an example…
If you know your dog-training audience’s big problem is that their houses are beginning to stink because their puppies are having so many accidents, then your products and content can do two things:
- Teach people a better way to housetrain their puppies fast to eliminate the problems.
- Give people recommendations for using enzymatic cleaners, which make the house smell better and cover the scent so that dogs don’t smell it and “mark” it again.
You’d then use your sales copy or other content to specifically address the pain point.
E.G., “There are few things worse for a pet owner than being embarrassed to invite someone into your house because your puppy has been having so many accidents. Yes, you know your house possesses the faint smell of old urine stains – but it seems like no matter what you do, you just can’t get your puppy housetrained. You’re frustrated – maybe even feeling like you’re at the end of your rope. But I’ve got good news…”
And now a few parting thoughts…
Your Next Step
And there you have it – you just discovered a simple five-step system for using surveys to create more benefits for your audience and more profits for your business.
Your assignment is to take what you’ve just learned to start planning an effective and useful online survey campaign.
This is a really beneficial (for your audience) and profitable (for your business) strategy, yet one that many business owners overlook. Don’t make the costly mistake of guessing what your audience wants (and hoping you’re right) when you can know for certain.
Surveys are a great way to get to know your audience, get busy creating the exact products they want and need, and get busy reaping mutual benefits for you and the people you serve.
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