Growing up, you may have heard the phrase “never stop learning,” which is such a powerful statement. The phrase goes for everyone in the world. Without knowledge, it may be hard to go through life and you certainly won’t achieve all that you would like!
First of all, if you are an Internet marketer, you have the power to learn new things by doing a simple search. There are sources out there which are not the most reliable, but still, you can learn something from it.
If you read a blog or an article online, think about it objectively. See if there is anything on that blog or in the article that you may never have used in with your own marketing. How can you start to implement it in your own business?
If the information is good, you will find out more about it and if it is bad, then the article you are reading may not be worth it.
Marketing tips are all over the place. Sometimes you have to think outside of the box. For instance, you will walk around and notice that advertising is all around you.
From the time you wake up, get your morning coffee and eat your breakfast, to the time you go to sleep for the night, there are hundreds upon hundreds of types of advertising you saw in one day.
Did you ever go to the city and see a sign for something like a museum or theatre and wonder what it will be like to go there? Well, thinking about that, is that not a way to market your brand?
Of course if you go to a big city and you are only an Internet marker, you may not be able to get a big sign placed on the street that says something like “this way to such and such brand,” but you get the idea.
So if you are an Internet marketer, there are tons of other things you can do to market your brand online instead.
Word of mouth is a common and cost-effective way. This is where you need to be creative. You may think that just asking your customers to tell people they know about you is enough.
Most of the time if they are laughing or really enjoy themselves when they are doing business with you, they will tell their friends. They do this because people love to share things that are funny or memorable. If it is not done in a way that people will enjoy, they may forget about it themselves.
Simply making a video for YouTube talking about your brand is not the most effective way to go about it. Actually the most creative ways I have seen effective advertising is when you don’t even realize they are advertisements.
You can put a funny video of your or someone using a product that you sell. Talk a little about the product then use it in the video. What you don’t realize is people will see it and may go out and purchase the product. Don’t forget to let them know that you have a link to the product so if they buy through your link, you’ll make some money!
They want to use the product the same way that made them laugh in the video. One other way you can be creative with this is by going to an event of some sort and demonstrate your product. The more ways people can see how to use the product, the better chance you have at making some great sales.
With your friends, you can pretty much ask them directly if they have any ideas for you. With clients you won’t be able to be so direct.
After you have some idea of what you want to do for a funny or entertaining ad, talk a little about it online to your customers. Have people vote on two different ideas by asking “would you want to see this product used this way, or that way.”
Of course replace the “this” and “that” with the actual thing you will be doing. That way, you asked for their idea without really asking at all.
When you have an answer from your clients, the next thing to do is to make the video. Of course if you are camera shy, get someone who isn’t to do it.
Instead of a video, however, you may be able to write a song. Don’t sing the song yourself if you aren’t the best at singing unless you can be funny about it.
So I hope this article helped to expand your marketing knowledge just a little bit 😊. It is crucial to do this as you need to survive out there in the business world.
People will remember funny or entertaining methods of advertising instead of simply telling them about it. Do your research too and don’t just take the advice as you read it; make sure it is legit and that more than one person says it works.
And if you want to learn more about how businesses use branding then check out this great course called B.R.A.N.D. here. Or check the featured resource below for a free Brilliant Branding report.
Email marketing is an effective form of online marketing, but there are ways to get the most out of it. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.
Giving your autoresponder service provider a heads up on your intention to use their platform for any type of affiliate marketing campaign is the first of the marketing secrets that you should think of and remember to do before sending out that first message.
Many autoresponder services frown upon affiliate marketing as it can come across as spammy but if the main purpose of the message is to educate or entertain and then offer them something related to help them it should be fine. If in doubt, ask them before you start sending anything.
Be respectful enough of those who will be receiving your email messages to use their names to greet them in your message. This secret to email marketing does add some work to creating a marketing campaign, but it will get you further than an impersonal and unprofessional, “hey you.”
Send your email messages in HTML and PLAIN formats so that those receiving them can choose to view your marketing message in the format they prefer. Yet another of the secrets to email marketing that is very effective in getting more people to at least open and look at your message.
Even if your email marketing message containing dollars signs were to make it past an ISP filter and someone were to open it up, this is insulting and not necessary to provoke interest in your website. People understand what money is without pictures or symbols of it.
As another strategy, it is best to avoid sending your marketing messages during the holidays. This secret is in sharp contrast to the suggested techniques of other styles of internet marketing, but during the holidays people are more apt to be online for shorter amounts of time and many stay away from their inboxes because they feel an obligation towards messages from family and friends, and we all know that at this time of year people just don’t have the extra time to invest financially or even just investing their time, in other people’s ventures.
Use double opt in for cold traffic. Many people will give a fake email address jut to get a freebie, but if you force them to confirm their email address before they get the freebie, you can avoid this and remove any email addresses that don’t confirm their address.
This also helps those who may have simply typed in their email address incorrectly; they can try again and confirm their details to get their gift.
Your email marketing message should have a link to where these purchases, downloads, subscriptions, or whatever it is that you are offering can be completed or a way for these to be completed directly from your email.
Most of these secrets to email marketing are simple yes, but they are very effective when used in email marketing.
The best way to effectively carry out marketing without becoming a spammer is through Email-marketing. Email marketing is a very popular practice and technique that can be used to advertise your business to prospective customers.
In this section we have outlined the various ways on how to market effectively without ending up in spam.
Send Emails to people who know you and your products.
Sending emails to people who know you and your products is the first effective way on how to market effectively without becoming spam.
Therefore it is vital to only mail people who are familiar with your products because those who are not familiar with your product will receive it as spam and delete it and this will be a waste of your time and resources.
Avoid overwhelming your customers with Marketing Emails.
Sending out hordes of marketing emails to your customers can be boring, therefore focus more on one topic per email.
And don’t be all marketing; don’t be afraid to reveal stuff about you as this will help to create a bond between you and your readers.
Do not bug your customers with ‘Buy now!’ Emails.
Your email subscribers are already aware that you want to make sales therefore do not annoy them with abhorrent ‘Buy Now’ messages but instead try building a steady relationship with them and present yourself in a professional manner.
Always focus on what your reader wants, and if you have something that can help them, then feel free to mention it as a soft offer, rather than ramming it down their throats so you can make a quick buck.
Do not use too many images in your emails.
Most people who use emails usually block the graphics thus sending them emails with many images will only hinder them from getting the information you are trying to pass to them.
They can also slow down email loading, just as they do with a website, and we all know that attention spans are at an all-time low!
Give your customers the choice of accepting a certain number of mails per day.
This is another effective way one can use to market effectively without becoming spam because giving your customers more choices will improve your marketing and make it more rewarding.
Allow your subscribers to choose the number of emails they will be receiving together with the intervals at which the emails are sent.
However, when using this email marketing strategy, do not forget to include an Unsubscribe link in your emails because your goal is for customers to choose whether they want to keep receiving your mails or not.
And, if you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Sometimes when you’re launching a new business, especially online when you’re doing it all alone, it can feel overwhelming not knowing how to find the best path to profits. You have to know how to research niches and products and people and keywords to decide where you want to grab your affiliate links. It’s enough to make anyone throw up their hands in frustration.
There are some easy tips that can help you conduct your research online. Researching niches is a piece of cake. What you’re looking for is competition. Some people will look at competition and feel like there’s no way they could go up against the other sites.
Look on bookshelves in your local Barnes and Noble and see what non-fiction topics have plenty of resources. Glance at the covers of the women’s magazines at the checkout stand the next time you buy groceries.
You’ll see everything from insomnia to nutrition and more. They’re good about showcasing trendy topics, too – niches that are just now growing big enough for major publications to pick up on them.
News sites give lots of good insight into trends within a niche, too. Most major news sites like FoxNews and CNN have categories for science, technology, health and more. Look at those to stay abreast of what’s happening in your niche.
Also, set up a Google Alert so that you get news and information delivered straight to your inbox whenever something happens – or in a digest version if you want to check it sparingly.
Then, go to the manufacturer’s website and see what the specs are on the product. You can even download instruction manuals to read more details about it and share that with your visitors.
If it’s something you can find locally, don’t be afraid to go into your store and look at the product and jot down some notes. You can even take some pictures or a video to put on your blog.
Researching people is easy if you trace their social media accounts. Look at their blog and the interaction they have with people (if you’re promoting an info product). Look at their Twitter account, their Google Plus and Facebook, too.
Keyword research is a cinch with free and paid tools that are available to you. Ubersuggest again is a great tool, but you can also invest in paid tools like Market Samurai that show you the competition and profit potential of a niche.
Kindle is a fantastic resource for affiliate marketers – and the strategy you’re about to learn is one that few affiliates have applied, so the field is wide open. It’s going to require a small amount of product creation on your part, but there are double benefits involved.
Kindle is a platform on Amazon that’s 100% free for you to use where you can self-publish your eBooks and reports to a large global audience. But as an affiliate, your goal is to promote other people’s things.
Your goal is to create these short reports, load them onto Kindle for sale at a low price point of $0.99, and let the book sell to the masses – with your link in it! The link will go back to your affiliate site, or even to your squeeze page where you promise them another book (only free this time) if they sign up to your list.
So let’s say you had a site that promoted household organization products. You could write an entire series of Kindle creations about how to organize various rooms in your house (and outdoors, too).
Start with a broad “How to Get Organized” book and then branch off into more specific areas. Kindle has a Select program that you can enroll in, too – and this lets you give the book away for five days out of the 90-day period.
During this time, you’ll want to sign up to promote it at all of the major Kindle promotion sites that like to feature free books for the day. This greatly expands your exposure because you’ll get free downloads from all of the people who signed up for notification.
Plus, Amazon Prime members can borrow your book from the lending library if you enable that feature. But you still get paid for the borrow – sometimes even more than what you’d make for selling it at your cheap price point.
Make sure you avoid linking to products inside your Kindle eBook. That’s against the rules. You want to link them to your site so that you can capture their name and email address and then promote items in your niche for a long period of time.
There are many automation tools on the ‘net that supposedly help you free up some time and effort in running your business as an affiliate marketer. There are definite pros and cons that you need to be aware of before you begin using them.
Automation helps you avoid tasks that you dread. This can be beneficial because there are so many little tasks that we don’t look forward to, so putting a few on autopilot helps us continue enjoying the affiliate marketing journey.
Automation tools mean you get to work on something else. Freeing up time is one of the biggest reasons affiliates utilize automated tools in the first place. It’s certainly a benefit to have less work on your to do list.
But automation isn’t all rainbows and unicorns, either. There are problems that can arise, so it’s important that you recognize where they can hurt your business.
Automation can prevent you from seeing errors that arise. Tools like software and plugins can have bugs in the system. If you have a completely “hand off” system for running your business, then you could go months without noticing that things aren’t working right.
It’s usually only when sales begin grinding to a halt that an affiliate heavily invested in automated tools goes to check things out – and discovers that there’s an issue with the tool, or perhaps a necessary upgrade they didn’t see that keeps it running properly.
Automation removes that human element that makes a connection with your target audience. Most automation tools simply remove a small task from your to do list. But there are those that remove you from your site entirely.
Automation tools can sometimes get you in trouble with the search engines, too. If they’re black hat tools that do anything illegal, or unethical, then you could find your site plummeting in the search engine ranks. It’s better to approach affiliate marketing from a morally sound perspective so that your profits increase over time and there are many affiliate marketing strategies that are above board.
If you want to know more affiliate marketing, then check out the featured resource below for a free Affiliate Marketing Machine report which complements this post perfectly; download, read it and take action 😊
Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term!
The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about selling through email marketing and making as many conversions as possible!
A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stands for:
The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You ned to start here then before you try and get them to really want whatever it is that you’re selling.
This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.
Interest comes through repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It’s when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.
The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!
Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock!
Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales.
After all, most of us get enough spam as it is!
Here is some advice that can help you to get around that objection and grow your list nevertheless.
The value proposition is the thing that makes your list worthwhile and the thing that will make it stand out. This is not simply the sum of its parts. A value proposition cannot be ‘getting lots of free emails’ but rather it is what those emails do for the reader.
For example, if your mailing list is about fitness, then the value proposition comes from the fact that your messages will help the readers to lose weight and build muscle, thereby becoming more attractive, more confident and more successful.
So, sell this vision in your copywriting and make sure that your audience knows just what an exciting opportunity this is and how it is going to improve their lives.
An incentive is a freebie that you will give away in exchange for people signing up to your mailing list. Very often, this will be something like an ebook or a report.
Otherwise, you will end up with subscribers who are only there to get the free gift. Not only that, but if you give away something like an ebook or online course entirely for free, then you will actually undermine the value of the things you sell later on.
Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain.
Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate.
So how do you prevent this from happening? How do you keep your sender reputation in the black? Here are some powerful strategies:
One advanced technique that many people aren’t aware of, is to ‘warm up’ their IP address.
When you do this, you’ll build up some positive ‘credit’ as it were, and this will then help make your address more resilient against future negative influences.
This is one reason it can be a good idea to invite your friends and family onto your mailing list.
This is a good way to avoid a scenario where you get zero opens and every little bit helps!
List hygiene simply means that you are looking after your mailing list by removing the contacts that never read a single one of your messages or that always bounce.
Finally, it is crucial that every single email list these days use a double opt in.
These small changes can make a massive difference to your deliverability, so get started right away!
And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Blogging has been around for a long time on the Internet. It started out as a creative outlet for people to take their personal journals online to share with family and friends.
It branched out into outlets of information to be shared by experts and now people use them for a money-making opportunity.
Millions of people visit blogs every day for information or entertainment purposes. A lot of the blog visitors are ones that come back to check in on the latest entries into a blogger’s world.
They link their blog to your blog, which increases your reader base. The blog’s traffic becomes so huge that your chances for earning increase. Using AdSense ads are the most popular way to generate income from your blog.
By strategically placing the ads on the blog, you can entice visitors to click on them, with each click earning you a share of the profits Google takes in. While a couple of clicks earn you very little, a high flow of traffic and clicks earns you a substantial amount.
To make a lot of money with AdSense, you have to drive traffic to the blog. The most important concept with AdSense is to remember that you have to make the ads visible and not hidden somewhere in the blog where they can’t be seen. The more people who click away, the more money you’ll make.
Another way some people make money from their blogs is by using advertisement space. Advertisers scramble to place one of their banners on the more popular blogs. They’re willing to pay you based on the traffic numbers you generate and the prime space available within your blog.
There are many ways you can monetize ad space. You might charge a flat fee, take a commission based on the number of click-throughs, or make a deal where you get a percentage of the sale of a product, much like an affiliate marketer does.
Choose a topic that has a high number of searches, launch a free blog at Blogger.com or WordPress.com, and strategically implement your ads and offers to start seeing a steady income build over time.
However, if you want to take blogging seriously, you need to consider paying for hosting and a domain name and using WordPress.org because you will have much more control over your blog and this is critical for your success in the long run if you are thinking about using your blog as a serious money maker.
Now you have your blog up and running, you need to get traffic to it and spread the word about it and there are a number of ways to do that.
Getting your blog set up is the easy part of the process. Now comes the difficult part – getting visitors! You need to find traffic to come to your blog or it won’t be a profitable investment of your time.
Start with the free options and as you begin to see a return on your investment of time, you can invest some profits back into marketing your blog with paid options.
And remember, if you want a premium training on blogging the right way, check out the Rapid Blogging Blueprint which includes over the shoulder training on blogging the right way.
Or, if you just want some more basics to see whether blogging is right for you, check out the featured resource below for a free Blogging Fundamentals report; download, read it and take action 😊
