How To Sell Via Email

How To Sell Via Email

Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term!

Most of us can’t afford to wait months or years until we start selling and so sooner or later, you will need to try promoting something that people will want to buy.

The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about selling through email marketing and making as many conversions as possible!

The Structure

A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stands for:

  • Awareness
  • Interest
  • Desire
  • Action

The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You ned to start here then before you try and get them to really want whatever it is that you’re selling.

This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.

This is the same strategy that many film studios will use when they release ‘teaser trailers’. We often don’t see enough to be excited by the film yet, but we’ve seen just enough to be aware that it exists.

Interest comes through repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It’s when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.

The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!

Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock!

Using Value Proposition And More Techniques To Promote Your Mailing List

Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales.

Whatever you end up using your mailing list for though, you first need to encourage people to sign up in the first place. This can be easier said than done, especially as most people are dubious about giving out their personal details.

After all, most of us get enough spam as it is!

Here is some advice that can help you to get around that objection and grow your list nevertheless.

Sell The Value Proposition

The value proposition is the thing that makes your list worthwhile and the thing that will make it stand out. This is not simply the sum of its parts. A value proposition cannot be ‘getting lots of free emails’ but rather it is what those emails do for the reader.

For example, if your mailing list is about fitness, then the value proposition comes from the fact that your messages will help the readers to lose weight and build muscle, thereby becoming more attractive, more confident and more successful.

Value propositions work because they are what provide the ‘emotional drive’ behind your product. This is the hook and it’s what will get your potential buyers daydreaming about what life could be like when they sign up.

So, sell this vision in your copywriting and make sure that your audience knows just what an exciting opportunity this is and how it is going to improve their lives.

Use The Right Incentive

An incentive is a freebie that you will give away in exchange for people signing up to your mailing list. Very often, this will be something like an ebook or a report.

What’s important here, is to make sure that your incentive is something that will attract people and get them to sign up when they were otherwise on the fence – but not something that will be too valuable and encourage people to sign up who otherwise wouldn’t have been interested at all.

Otherwise, you will end up with subscribers who are only there to get the free gift. Not only that, but if you give away something like an ebook or online course entirely for free, then you will actually undermine the value of the things you sell later on.

Top 4 Ways To Improve Your Sender Reputation

Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain.

Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate.

If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages that will get through to your audience will go down significantly.

So how do you prevent this from happening? How do you keep your sender reputation in the black? Here are some powerful strategies:

‘Warm Up’ Your Ip

One advanced technique that many people aren’t aware of, is to ‘warm up’ their IP address.

This means that you’re going to give your emails the best start possible and the way you’ll do that, is by starting out with a very small mailing list that is filled with only your most engaged fans (and maybe even some friends and family!).

When you do this, you’ll build up some positive ‘credit’ as it were, and this will then help make your address more resilient against future negative influences.

Keep Friends And Family Involved

This is one reason it can be a good idea to invite your friends and family onto your mailing list.

What’s more is that if you keep them there subsequently, you’ll then have at least a few opens and reads guaranteed.

This is a good way to avoid a scenario where you get zero opens and every little bit helps!

List Hygiene

List hygiene simply means that you are looking after your mailing list by removing the contacts that never read a single one of your messages or that always bounce.

This is a simple matter of logging into your Autoresponder and deleting those users, but it will make a big difference.

Double Opt-In

Finally, it is crucial that every single email list these days use a double opt in.

This means that your new subscribers will need to confirm their email address via a confirmation message and that in turn ensures that the email address is real and also that the recipient checks it often and that they really are interested in signing up.

These small changes can make a massive difference to your deliverability, so get started right away!

And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing

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