Online Marketing Business
Common Elements In Highly Converting Sales Copy Part 1

When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.
The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.
Creating Your Main Headlines

When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”
Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.
You can also find free swipe files online that you can tweak.
What Will Your Storyline Contain?

After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.
You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.
With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.
Drilling Down Into Specifics with Sub-headlines

While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.
Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.
When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.
Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.
Using Testimonials in Your Sales Copy

Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.
If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.
Gather Your Statistics To Boost Confidence In Your Product

Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.
For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.
Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).
One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.
We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
How To Write Effective Emails That Make Money

Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.
If you’re trying to decide if you should spend time creating all those emails, consider this:
- The number of people using email is set to grow to 319.6 billion by the end of 2021, according to The Eradicate Group.
- HubSpot reports that people with active email accounts had grown to 5.6 billion by the end of 2019.
- 9 out of 10 marketing professions say email is important or very important to their own business, according to a study by the Direct Marketing Association.
- Forbes reports that emails produce 50% more sales as compared to other marketing practices.
As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.
There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.
How do you know where to begin or what type of email to send?
In this post, we’ll show you where to begin with the basics of creating high converting emails.
Let’s get started.
Setting The Email Goal

Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.
Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.
Now let’s begin creating our goal for the emails.
Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?
Typical goals for an email might include:
- Getting freebie seekers to become first-time buyers your service or products.
- Increase conversions by a certain amount in a specific amount of time.
- Getting cross-sells and upsells from current purchases.
- Increase click-through rates.
- Building more engagement from current clients or customers.
- Build more relationships for your community.
- Getting feedback about your business to make improvements.
For each email, understand who’s going to receive your emails and what they want to get out of it from you.
Ask yourself these questions to define your email goals:
- Where are you right now? Check your open rates, click rates, unsubscribe rates, conversion rates or your spam rates.
- What action do you want the reader to take? This helps you tailor your content to get them to take the action you want. If it’s to read an article, for example, then let them know why the article will help them.
- Who will be receiving the email? Know which segment of your list will be receiving the email, so that your copy, images and everything in the email speaks directly to that potential group.
- How will you get them to say “yes”? Decide what you are going to promise the readers so that your email helps them be the best version of themselves with your service, product, or information.
Think about why your reader initially signed up. Ask yourself these questions:
- How can you over deliver on that?
- What do they want from you? From your business?
- What questions do they have about your niche?
- When do they need to hear from you?
- What emotions can you evoke in them?
- What are the next steps for them as your subscriber?
Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.
When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.
When And Why Use Email

It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.
You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.
Maybe they:
- Browse around, add some things to their cart, then leave: The Abandoned Cart email is triggered.
- Enthusiastically subscribed to your list: Perfect time for the Welcome email.
- Are a long-time loyal customer: Reward them with an anniversary email. These can be Milestone emails or Special offer emails.
- Post Purchase emails to new buyers who have purchased something form you. These Confirmation emails are the first ones your new subscriber gets from you. It tells them about your business and your values, helping you begin building a relationship with them. It’s also a great time to give them options to see your other products.
- Emails to boost engagement with your business and content. These can be Promotional emails that try to make an initial sale or promotes your new webinar.
- Re-engaging cold subscribers. This email tries to get subscribers who haven’t been active to take some sort of action. These can be Review Request emails or Persuasion emails.
- Nurturing your existing subscribers. These emails are the relationship builders. They provide value to the subscriber. Use Nurture emails to keep in contact and build communication with your loyal subscribers. These can be Newsletters or Curated content emails.
- They are interested in a specific subject or product you offer. Here you would be segmenting your subscribers with targeted emails. Segmenting allows you to send emails that specifically target a group of subscribers. These can be New Product Announcement emails, Nurturing or Promotional emails.
Sending emails at the right time and for the right reason keeps your list engaged and converting.
This keeps you in front of them and helps remind them to take action.
If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Is Convertri Really As Good As They Say It Is?

Over the past couple of years, more and more experienced and successful online marketers have been singing glowing praises of Convertri.
Many are even saying that they made the switch from ClickFunnels to Convertri because it’s faster and easier to use. Not to mention the cheaper price tag.
But the question remains… is it really as good as they say it is?
Let’s take a look at what they are.
Page Hosting And Accelerated Pages

Convertri hosts your pages for you on their servers. This is one reason why their pages have blazing fast load times. Any marketer will tell you that it’s a constant challenge to get your pages to load as fast as possible.
Speed is crucial to maintaining the interest of the visitor and getting the sale. Speed increases conversions and Convertri truly understands this.
This benefit alone is tipping the scales in its favor and seeing more and more marketers ditching other more established brands and choosing Convertri as their funnel builder of choice.
Page Editor

Unlike other popular page builders which are block based, Convertri uses a full free-form editor.
That makes it extremely easy to design a page quickly and even newbie marketers will get the hang of this software quickly. Very little thinking required, and a ton of flexibility.
Number Of Pages / Funnels

With Convertri’s monthly plan, you get 500 pages and 50 funnels. ClickFunnels which costs almost double only gives you 100 pages before you need to upgrade your plan. That makes Convertri cheaper and definitely more value for money.
Convertri, however is more affordable and the newbie marketer will be able to pay for it more easily. All they’ll need is about 5 sales a month at $10 each to cover this cost.
This is definitely achievable and less intimidating. This investment will pay for itself.
Mobile-Specific Pages

Another unique point about Convertri is that it allows for mobile-specific pages.
The mobile pages don’t affect the web-ready pages and vice-versa.
ClickFunnels and Leadpages use a forced responsive version. So, you don’t have much control over how your mobile responsive pages will look and there’s a chance they may look less than awesome.
You’re better off with Convertri here.
Professional Templates

Convertri provides a wide selection of templates for you to use for your sales pages, download pages, etc.
And on the monthly plan templates are added every to your account every month.
Custom Domain

Like other popular funnel builders, you can add your own domain to Convertri, and it will look like the pages are on your domain but are actually hosted on Convertri’s fast servers.
It is easy to set up and there is always the support team if you get stuck and they are really responsive.
Funnel Planner

Convertri has a visual planner that can be used to plan your funnel easily.
Unlike planning on paper or seeing mind maps, Convertri’s visual display makes it simple and uncomplicated. We’ve not seen this in other funnel builders.
Active Facebook Group

Convertri has excellent support and an active Facebook group where almost four thousand members hang out and interact.
You can offer suggestions, exchange tips and even find many useful ideas here.
The developers are constantly improving on it and actually listen to the users’ ideas and suggestions.
Page Importer

With this feature, you’ll be able to import any page online and with some modifications, get your Convertri page to look very similar. This makes it a breeze to replicate all your older pages on other sites.
Whatever the case, this page importer feature will save you a ton of time.
Page And Funnel Cloning

You’ll be able to clone pages and funnels in seconds. This will allow you to leverage past efforts and save you a ton of time.
Other funnel builders like ClickFunnels, Leadpages, Instapage and Unbounce offer this feature too.
Pop Ups & Exit Intent

Another excellent feature is the pop ups and exit intent that’s provided in Convertri.
If you’re using a page builder like Optimize Press, you’ll need to get a separate pop-up script or plugin and sync it all to work smoothly. Ain’t nobody got time for that!
Pop ups may be annoying but they work so this is an invaluable tool in your marketing arsenal regardless of what you may think of them; be led by the data!
WordPress Integration

Yes, Convertri integrates with WordPress too.
That’s a lot of ‘yours’ in one sentence, but you get the point 😃
One Click Upsells

With Convertri, customers who have purchased your front-end product will be able to purchase your upgrade/upsell product with just one click.
This is shown to increase conversion rates and is far superior to PayPal. Just connect to your Stripe account and you are good to go. This can also save you money on standalone carts (although they will offer more flexibility; Thrivecart is a great one to go for if you’re in the market for an affordable cart)
SSL

The good ol’ green padlock that everyone was so concerned about a year or two ago is a piece of cake with Convertri. SSL, also known as secure socket layer, is displayed on all Convertri pages without you having to do much at all.
The secure pages will inspire confidence in potential customers, and they’ll buy from you without worry. Unlike ClickFunnels, you’ll not need to fumble with manual Cloudflare integration.
Selling is key, and Convertri helps you every step of the way. Quietly working in the background but delivering pages lightning fast (or close to it), with all the features you need to get the sale.
The features mentioned in this article is just a handful of the many features available. You can see all the other wonderful features that Convertri has by clicking on the link below.
This is probably one of the best funnel builders on the market and you can’t go wrong with it. Give it a test drive and you’ll be glad you did.
>> Check Out Convertri Here<<<
Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
Develop A Content Publishing Calendar For Your Blog

Creating a content calendar that includes matching promos, helps ensure that you meet business goals, such as list building. When you plan your written content, match it to an existing or new opt-in freebie.
Write it all on your content calendar so you can remember what purpose each item serves.
OK, let’s look at how you can flesh out your content marketing calendar.
Set Your Goals

A few goals you might set are to expand brand awareness, promote thought leadership, increase word of mouth, get more leads, or make sales.
A funny meme can help you get more likes, shares, retweets, and spread brand awareness.
Product & Freebie Benefits

The best way to ensure that your content works with your products and freebies is to get familiar with them.
In other words, you must know “what’s in it for them” and what problem it solves.
Plan Publishing Frequency

Always publish to your website first and foremost. It will serve as the hub of your business and support content will lead visitors back to the site.
If you add “supporting content” on social sites, you can safely plan on adding something several times per day. Make sure each addition is “fresh”; otherwise, you will lose followers, instead of gaining opt-in subscribers.
Create, Curate, Or Contract

You’ll want to create some of the content yourself, but content can also be easily be curated or contracted out.
Another option is to collect related bits of information from multiple places to create something new.
Write it Down

Once you have created your plan, write it down.
You can use a spreadsheet or even a Google Calendar. The WordPress Editorial Calendar plugin can also help you pre-schedule and keep track of your website’s content.
All of this is content, so it makes sense to plan a week or more at the same time. Planning this way helps to ensure that you have every piece of content needed to meet your goals. In this case, the main goal focuses on growing your mailing list.
Post Content Regularly

Posting content on a regular basis is important. When you post unique content in a variety of places, it gives your audience more opportunities to see what you’re publishing and promoting.
Therefore, stick to your plan and ensure that you add new, relevant content on a regular basis.
Website/Blog

Content comes in many forms. Add a variety to keep readers’ interest and meet their needs. Inform and educate your audience with relevant audio, video, memes, infographics, charts, interviews, how-tos, statistics, and more.
What’s important is that you post something regularly, at least three times a week, to drive traffic to the content and the related opt-in offer.
Social Media

Each social media platform has a different “personality” so it’s important to post regularly. It’s also important to look at your analytics so you can identify when your audience is most active and reading.
However, check the rules and “best practices” at each platform to get recommendations specific to that site.

Don’t neglect to email your subscribers regularly about new content on the website or provide them with exclusive info related to that content.
Ask subscribers to “share” the website content with their friends, associates, and even customers/clients, when appropriate.
Enlist the help of your subscribers and reward them for that assistance with a special offer just for them.
Guest Posting

To get more traffic and opt-in subscribers from your guest posts, link to an opt-in that is relevant to the audience in your author profile or byline.
This gives you a huge incentive to guest post exceptional content frequently.
This is a win-win-win opportunity when you post on a regular basis.
Providing content for a variety of locations helps to increase targeted traffic and targeted traffic increases opt-in rates. The more you publish, the more people read your quality content and see your opt-in offer…unless your headlines aren’t persuading viewers to click to read more.
And remember, if you want to know the best way to get started with blogging you can check out Rapid Blogging Blueprint, a premium training on creating and monetising a blog the right way.
Or you can simply click on the featured resource below for a free Blogging Fundamentals report; download, read it and take action 😊
3 Types Of Affiliate Marketing Landing Pages

As an affiliate, your job is to connect buyers and sellers. You’re a middleman. That means you have the power to decide where you send the visitor when they click on your links.
Of course, you will already have picked your niche and found a hungry market, right? If not, you can find out more down below 😊
The landing page is the initial place your traffic goes to – and there are different strategies involved in courting them to a sale.
Product Sales Page

The first place you can send someone is directly to the product. You can grab an affiliate link to your favorite product, go directly onto Instagram or Facebook, and write a short review with your thoughts.
But this strategy isn’t something you can build a long-term business on. It offers some benefits, but nothing that allows you to comprehensive conversions over time. For that, you’ll want to send them to your blog or squeeze page.
Blog Post Page

A blog landing page allows you to really go into depth on a subject with a product review that exhaustively answers all questions or doubts that the person may have.
Make sure you have an opt-in form on this page so you can grow your email list, and embedded links to various offers in your post. If these links are to affiliate products, you can ‘pre-sell’ the product in the article and then they will be much more likely to buy the product when they get to the sales page.
Squeeze Page

A squeeze page doesn’t give you as much opportunity to convert the visitor into a sale right at that specific moment in time, but it does give you the ability to court the customer for weeks and months (if not years) afterward.
As stated in the previous section, an even better combination is to use an opt in form on your blog, so that you have the ability to give your comprehensive review and collect the contact information of your visitors.
So, ideally you would never send traffic direct to the affiliate product sales page, but to some kind of bridge page where you can capture their details before you send them to the sales page.
That way you are building your list and maybe getting some nice affiliate commissions into the bargain 😊
Of course, the key to your online success is always testing and tracking. You want to see which of these landing pages delivers better results for you and then ramp up those efforts.
Then, once you find the one(s) that have the best returns for you traffic-wise, you want to take those pages and split test them to see if you can boost conversions by tweaking small elements to the page.
That might include colors, headlines, order buttons, text versus graphic links, and more. There are tools you can get to actually track it for you and rotate the pages for you automatically.
So, you know where to send traffic to, but do you know the best niches to target with affiliate marketing? Let’s take a look…
What Are The Top Affiliate Marketing Niches?

The top niches aren’t specific to affiliates versus product creators.
Bear in mind that all these can be further split up into sub-niches and the further you drill down into a niche, the more targeted your audience will be, albeit a smaller audience.
Dating
Relationships are one of the top niches online – people wanting to meet compatible matches and people wanting to save their existing relationships.
But this isn’t really a problem as there are some very good products or courses out there that you can promote if you are thinking about going into the dating niche
Money
Money is a similar niche that primarily has digital info product courses available to promote.
You can target people wanting to save money, people wanting to get out of debt (not the best if they are suffering with this) or those wanting to make money (could be online or offline).
Diet
Diet is a sub-niche of the health and fitness niche and is one that’s evergreen in nature, suitable for both genders and many age groups – plus it offers a bevy of opportunities to sell both digital and tangible items.
On the tangible side, you could promote many things in the diet niche on sites like Amazon. You could do a review of an info product course and then pair it with tangible promotions for things like treadmills, elliptical machines, DVD exercise sets, Kettlebells, supplements and more.
Personal Development
Self-help is a popular niche. People are looking for more mindset advice – stress relief, for example.
There is also the option to find coaching programs in this niche which will inevitably sell for a much higher price and therefore higher commissions for you.
Insomnia
Insomnia is a popular niche. Sleep disorders are very common and there are both digital and tangible products available for you to promote on your site.
A review site would be a great idea for many of these items; write a review, send traffic to the article and link out to the product(s).
Coffee
Coffee and other gourmet foods are popular.
The coffee niche has exploded in recent years so this is one to definitely look into if you are interested in this kind of niche.
Parenting
Parenting is a popular niche, too. This is a niche where moms and dads like to get advice on raising their kids, but they also have many tangible items to buy like nursery furniture, toys, educational items, clothes and more.
Once again, it may be good to drill down a bit deeper such as pregnant moms, single moms, bringing up teenagers etc.
Pets
Pets are great affiliate niches – and you can specialize in one that you enjoy – dogs, cats, and tropical fish being the most popular.
And let’s face it, most pet owners are fanatical about them; some probably treat them better than their kids 😄
Homeware
Household items are a big niche – and this goes for both indoor and outdoor.
They also buy info products to go with them, like how to grow tomatoes – and you could sell everything from the seeds to the pots they grow in!
If you want to know more about affiliate marketing, then check out the featured resource below for a free report; download it read it and take action 😊









