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The Five Costliest Business Mistakes (And How to Fix Them)
The Five Costliest Business Mistakes (And How to Fix Them)

You’re rolling along, building your dream business… when WHAM, something takes you by surprise.
You’ve made a mistake.
Maybe it was something you didn’t think was important, or maybe you just overlooked it accidentally. No matter what the reason, the end result is the same…
The mistake is going to cost you.
Doesn’t exactly sound like a dream business, does it? Right. And that’s why you’ll want to pay attention to the following five costliest business mistakes… and how to fix them.
Take a look…
Mistake 1: Not Doing Market Research

Sometimes business owners get really excited about a product idea. And when they get excited about it, they assume that a whole lot of other people (AKA customers) are going to be just as excited as they are.
Except when the big day happens, the sales don’t come. And along with the lack of sales comes a sinking feeling for the business owner who realizes he wasted a lot of time and money creating a product that no one wants.
Don’t make this mistake. You can avoid this by doing two things:
- Do your market research. Finding out what people are already buying and then creating something similar (yet better) is one of the surest ways to make money. As the saying goes, “build a better mousetrap.”
- Test your ideas. If, despite your market research, you’re not sure an idea is going to fly, then test it on a small scale before you invest a lot of time and money.
For example, create a “lite” version of a product. Instead of creating a 20-lesson course, start with a low-cost report. If it sells well, then a full course on the same topic will likely sell well too.
Next…
Mistake 2: Not Creating Segmented Email Lists

If you’re not building lists at all, that’s a HUGE mistake. But it’s also a mistake to build lists without segmenting them. That’s because once you segment your lists, you can send out highly targeted content that results in higher conversion rates.
Sidebar: In other words, you’ll be sending content (a mix of free information and offers for paid products) that is of greatest interest to those receiving it.
Here’s how to segment your lists:
- Separate your prospect list (those who have never purchased from you) from your customer list (those who have purchased from you).
For example, there is no reason to continue sending emails for a particular paid product to those who have already purchased it. You can send offers for a related product to those people.
- Segment your prospect list according to the free offers they’ve downloaded or accessed.
For example, if a prospect has accessed a free offer, it shows they are interested in the subject matter of that content (as opposed to other topics they have not yet shown interest in).
- Segment your customer lists according to the paid products they’ve purchased.
For example, if a customer has purchased a product, they are likely to be interested in purchasing a related product on the same subject, especially something that provides a way to speed up results or provides advanced information.
TIP: Make use of your autoresponder tools, such as by segmenting your list according to if someone opened your last email.
It’s very simple to set up segmented lists if you’re using one of the major autoresponder services, so it’s a good idea to get started from day one.
Next…
Mistake 3: Neglecting Your Sales Copy

One of the most profitable skills you can acquire is to learn
the art and science of writing good sales copy.
This skill even comes in handy when writing other content, such as blog posts, social media posts and email newsletters. The better copy you write, the more reads, clicks and conversions you can expect to get.
Two quick thoughts on this…
- Offer hope, not hype. In other words, don’t try to play marketing mind games with people by preying on their emotions and forcing them into a bad buying decision. Offer them genuine hope that they can solve their problems, reach their goals or enjoy their interests.
- Offer help, not hype. In other words, effectively communicate to your audience how your products can meet their needs. Your objective is to convince them that you really can help them. You don’t have to coerce people to buy something that really will benefit them. You just need to show them that this is true.
The point is, it’s a good idea to start learning how to write effective copy.
Mistake 4: Titling Products As An Afterthought

There are a whole lot of prospects who are going to make decisions about buying your product largely based on the title of your product. It’s true. Your title can make or break the success of your product. And that’s why you want to be sure to spend time creating good titles.
Keep these tips in mind:
- Brainstorm multiple titles. Then pick a few of the best ones and test them. You can do these tests fairly quickly (such as in a weekend) by sending large amounts of paid traffic using sites such as Google AdWords and even Facebook advertising. Just be sure you hold all other variables constant across your ads, with the only difference being the title of your product.
- Present a big benefit in your title. (E.G., “How To Get Your First 1,000 YouTube Subscribers.”) Your audience needs to know what kind of result your product will help them achieve as a result of using it.
- Use attention-grabbing words in your title. Examples of these “power words” as they are sometime known include: you, how to, new, simple, discover, revealed, instantly, quickly, fast, and easy.
- Arouse curiosity whenever possible. (E.G., “The #1 Way To Lose Those Stubborn Last Few Pounds.”)
- Use titling templates to help you brainstorm titles even faster. You can search for these at Google. (Ex. “product title templates”)
Next…
Mistake 5: Becoming A Perfectionist

Putting out good quality work is important. You always want to over-deliver to your customers.
But being a perfectionist is a way to waste time
without helping others or making money.
Because here’s the thing…
If you’re a perfectionist, then the various pieces and parts of your business will NEVER be good enough. You’ll endlessly tweak products, tweak sales letters and tweak ad campaigns… without ever releasing any of them. And that means you’re not getting results for your audience or your business.
Here’s what to do instead:
Tweak on the fly.
This means putting forth your best effort in all you do, and then releasing it to the public. Let your audience vote with their feedback and their wallets.
And then you can make tweaks with the confidence that your tweaks are going to produce great results.
End result? You can help other people and make money even while you’re still “perfecting” your product, copy and ad campaigns.
In other words…
- Don’t try to make things perfect before you release your product.
- Do try to make things perfect after you release your product.
(Or as close as possible to perfect.)
Do you see the difference? One gets your product out there helping people and earning income, while the other option does neither.
In a nutshell…
Aim for excellence in everything you do before others see it,
and aim for improvement in everything you do after others see it.
Now, let’s wrap this up…
Conclusion

You can be humming along, thinking everything is going great – and then it can all come to a screeching halt where you’re getting really poor results. Fortunately, if you follow the advice above, you’ll be able to avoid some of the costliest business mistakes.
Do the right things. Don’t do the wrong things.
By the way, if you want to learn about 5 lucrative online business models you can try, from affiliate marketing to FBA/eBay and more, check out the featured resource below for a free report that covers 5 online business models that you can choose from. Pick one and get started today… 😊

Five Keys To A Successful Online Business
Five Keys To A Successful Online Business

If you are going to be successful in any area of life, including business, there are two basic ways to achieve what you’re after…
Do the right things.
Don’t do the wrong things.
In other words, you want to do those things that will make a way to a successful outcome, and you don’t want to do those things that get in the way of a successful outcome.
So, let’s take a look at five keys to a successful online business…
Get The Right Mindset

You’re not an employee anymore – you’re a business owner. And that means you need to start thinking like one.
Keep these tips in mind:
- The buck stops with you. No matter what happens, you’re ultimately responsible. Don’t blame business partners, freelancers, or anyone else. You’re in charge now.
For example, if your business is going to generate revenue by serving your audience well, you’re going to need to personally make sure that things get done well.
- The day doesn’t end at 5:00pm. This doesn’t mean that YOU need to be sitting at your desk monitoring your business 24/7. However, it does mean that you need to put systems and staff in place to take care of things when you’re not able.
For example, install an app on your website to let you know if it goes down so that you can get it back up and running ASAP.
- Work smarter, not harder. You’re not trading time for dollars anymore. That’s why you need to plan a business that lets your income grow even when you’re not sitting at your desk.
For example, installing an evergreen autoresponder series lets you make sales the hands-free way.
Next…
Prioritize Customer Service

Just read a few Yelp reviews, and you’ll quickly realize the reason people either stick with a business or leave it boils down to customer service.
That’s why it’s so important to make customer service a priority.
Here’s how:
- Be sure your website is user-friendly. A good customer service experience begins with a good experience on your website.
- Make your customer service easily accessible. Don’t make people jump through hoops (such as registering for a help desk) in order to contact you.
- Answer all customer service inquiries promptly and professionally. And if you have customer service staff, train them to do the same.
TIP: Create a “knowledge base” with a set of professional, pre-written responses to common inquiries (I.E., frequently asked questions) that is posted at your website. This will allow for instant, hands-free customer service in many cases so your audience doesn’t even need to contact you.
Next…
Build A Strong Brand

A brand isn’t just a logo and a slogan.
Instead, it’s a driving force for your entire business. It’s the FEELING you want your customers to experience when they use your products or think about your business. It’s how you set yourself apart from your competitors.
And it’s the way you create “top of mind” awareness, so that your prospects and customers think about your business even when they’re not directly looking at one of your ads.
How do you build this kind of powerful brand? Follow these best practices:
- Create a brand around a feeling. Then be sure every part of your brand (from the colors to the slogan) are designed to generate this feeling. Think about the following brands: Disney, FedEx, Coca Cola, Nike and Compassion. What feelings come to mind? Things like happiness, empowerment and empathy among others.
- Design a slogan that sets you apart from your competitors. This unique selling proposition may flow directly from your mission statement and should be aligned with the feeling that you want your audience to experience when they think about your brand. E.G., “We try harder.” (Avis rental car company.)
- Integrate your brand thoroughly. This includes on your website, in your sales letters, within your product packaging, and in all content. Be sure your customer service staff is trained on how to reflect your brand in their replies.
Next…
Grow Your Business Every Day

Building a business is a marathon, not a sprint. And that means that taking small, consistent steps every day tends to produce big results. As such, make it a habit to do something each and every day to grow your business such as:
- Find a new place to purchase an advertisement.
- Create a blog post.
- Post on social media.
- Develop a new lead magnet.
- Send an email to your list.
- Develop a relationship with a new joint venture partner.
- Create a limited time offer.
- Craft a rebrandable report for your affiliates to give away.
- Post a video on YouTube.com.
- Develop a free webinar.
And similar tasks. If you take these sorts of steps consistently, you’ll see your business grow consistently.
Test Everything

A truly successful business isn’t built on gut feelings and guesswork.
If you want to create a higher return on investment with everything you do, then you need to start testing the various parts of your business.
This includes:
- Testing your ideas. For example, before you create a big paid product, you might start by creating a free offer on the same topic. If the freebie generates a lot of interest, then it’s safer to invest your time and money in developing the larger paid product.
- Testing your ad campaigns. Many platforms (such as Facebook or Google AdWords) include built-in statistics so that you can determine which ads and which keywords deliver the best results.
- Testing your emails. Most of the bigger autoresponder services tend to include built-in statistics, which makes it easy for you to track and test your emails. Pay particular attention to your subject lines, the overall offer, and your calls to action. You’ll also want to do some testing to find out what days and times of the day work best for sending offers.
- Testing your sales letters. Factors such as the headline, overall offer (including price) and call to action tend to have the biggest impact, so focus on testing these items first. You can use a tool like SplitTestMonkey to start testing your sales letters.
Now let’s wrap things up for now…
Conclusion

Creating products, building lists and driving traffic are three important pieces of a profitable business – but they’re not the only things that will drive your success.
And, of course, never lose sight of this…
You’re in business to serve your audience well.
Ultimately, you want to generate benefits for your audience and profits for your business.
This will happen as you dedicate yourself in every area of your business to helping others…
- Solve their problems,
- Reach their goals and
- Enjoy their interests.
Once you do these things, then you’ll be able to take your business to the next level to provide even more help and earn even more income.
By the way, if you want to learn about 5 lucrative online business models you can try, from affiliate marketing, to FBA/eBay and more, check out the featured resource below for a free report that covers 5 online business models that you can choose from. Pick one and get started today… 😊
Overcoming Self Doubt And Becoming More Positive
Overcoming Self Doubt And Becoming More Positive

One of the hardest things that some people ever do is transform themselves from a person full of self-doubt to a self-assured person that believes in themselves. But, the truth is that no matter where you are in life right now, no matter how many mistakes you’ve made, opportunities you’ve passed up, or what’s happened to you in life, you can overcome your self-doubt and start believing in yourself.
So, congratulations on reading this article, soaking it in, and implementing the suggestions. Once you do, within just a short period of time you’ll start feeling better about yourself, feel more confident, successful and know that your future is bright.
Let’s get started learning how you can overcome self-doubt and believe in yourself.
What Is Self-Doubt?

The dictionary defines self-doubt as, “the lack of confidence in oneself and one’s abilities.” This is a very good definition, but it doesn’t fully demonstrate the problems caused by self-doubt and not believing in yourself.
Think about these questions:
- What are the dangers of self-doubt?
- How does self-doubt affect your life?
- Where does self-doubt come from?
- And most importantly, how do you overcome it?
In this article we’ll give the answers to all these questions and more. If it helps, take notes as you read through when you notice issues that resonate most with your current situation. Everyone has different issues, reasons for their self-doubt, and problems in their life. You’re a unique person and there is no one-size-fits-all answer.
The Dangers Of Self-Doubt And How It Affects Your Life
There are many dangers inherent in hanging on to self doubt that you should be aware of. If you suffer from self doubt, it’s important to understand the type of damage you’re doing to yourself if you continue to hang on to it. It has affected your past, is affecting your present and can devastate your future if you don’t deal with it. Here’s why.
- Self-Doubt Damages Motivation – When you don’t think you can do much, and don’t trust yourself to do something right, fear can get in the way of doing anything. This can turn into a severe lack of motivation to do more than you have to just to get by. It can affect your entire life because you may have fewer satisfying relationships, a job you hate, and not enjoy life much.
- Self-Doubt Causes Procrastination – If you don’t think you know how to do things “right” then you may end up thinking you’re a perfectionist, which is just a way to procrastinate and never finish anything or finish it at the last minute. This is how you set yourself up for failure. No one is perfect and perfection is not necessary to thrive in this life.
- Self-Doubt Leads to Regret – When you miss opportunities, you will experience regret. Regret, when left unresolved, can lead to chronic stress and anxiety. This will then build upon itself to create even more self-doubt, which will create more regret, and so on.
- Self-Doubt Causes Defeatism – If you allow self-doubt to continue, you can start to become almost morbid in your belief that you cannot experience anything good or happy. It’s essentially an acceptance of failure.
- Self-Doubt Stunts Self-Improvement – When you have no faith in yourself, it’s hard to even think about self-improvement. You think you have too much to improve because you can’t do anything, and maybe you even think you’re a victim of your circumstances to a point that you cannot achieve even if you try.
- Self-Doubt Stifles Inspiration – When you don’t believe in yourself, it’s hard to get inspired to do anything new or to create anything new. Ending the self-doubt will bring out the creativity you already really have.
As you can see and may have experienced yourself, self-doubt can be dangerous and these are all good reasons on their own to work toward overcoming self-doubt and learning to believe in yourself.
How To Identify Where Your Self-Doubt Lies

Knowing how you developed self-doubt can sometimes help lead to recovering from that condition. You can build self-esteem by getting to the bottom of how it happened.
No matter how you determine what causes your self-doubt, you’ll be able to overcome it. It doesn’t matter if it’s something that developed over time or something you learned in childhood. You can work toward building your belief in yourself so that you can overcome self-doubt.
Limiting Beliefs Learned In Childhood
Unfortunately, many people learn to put off their dreams and limit their ideas due to well-meaning parents (or sometimes they’re not so well-meaning but perhaps abusive parents) who are also stuck in their own self-doubting lives and cannot ever envision anything different.
This happens a lot in communities where people are often born very poor and end up lacking experiences and education to see beyond their own lives to the possibilities that are outside their world.
For example, they might discourage their child from becoming a writer by telling them no one makes money writing, or they might discourage their child from becoming anything that is above what they’re used to due to the fear of the costs and the fear that their child really can’t do it even if they try. But this is only due to their own lack of success and understanding of life.
This rubs off on the kids. That’s why statistically most people do not break out of the class they were born to. The exciting thing to remember, though, is that some people do, and the reason they do is they were able to see and envision the possibilities and then take the action to see it through.
Past Experiences From Bad Relationships
If you used to have a good self-image and didn’t suffer from much self-doubt but then suddenly or over time started to develop self doubt, it’s possible that you allowed your past experiences and bad relationships to get into your head and create this self-doubting experience.
It can be a parent relationship, a friendship, a love interest, a spouse, even a child who is dragging you down and creating the self-doubt in your life. These relationships are sometimes defined as toxic relationships. Unfortunately, a toxic relationship can involve any type of relationship, both relatives to non-relatives.
If you are still in any of these relationships, it may be time to end it if you cannot explain to the person that you are going to do what you’re going to do regardless of their opinion due to fear of abuse.
Bad Work Environments And Experiences
At some point in your life, if you had a job of any kind that turned into a bad experience (especially if it started with your first job), this can stunt you for a lifetime if you let it. Sadly, many people, especially those who take service-oriented jobs or lower paying jobs, end up with bad experiences.
As you can see, this path can end up affecting a person badly at the time and in their future if they are unable to understand that sometimes things happen to good people. They can’t accept that they’re a good person and a bad thing happened to them. Or they can’t learn from their mistakes and realize that they can do better next time. This is a dangerous pattern that can grow and become more than it should.
Lack Of Life Experiences
Sometimes a person can suffer from self doubt simply due to a lack of experience. If you were overly sheltered in childhood, were sick, or had issues that caused you to not have a lot of experiences in life, that can turn into fear, anxiety, and even other problems such as agoraphobia that prevent you from stepping out of your comfort zone.
Whatever the reason for these experiences: overprotective parents, an illness, undiagnosed mental illness, being super-shy… whatever is causing it needs to be addressed so that you can start experiencing small successes and know what if feels like. If you don’t know what that feels like, it’s going to be hard to move forward.
Your Zip Code
This can be hard to accept for some people, but where you are born makes a huge difference in how you view the world and your own place and potential in it. If you’re born on third base, you can still experience self-doubt if you have controlling parents who see only one way that you can have success, such as following in the family business when you don’t want to.
But most of the time it’s because you were born either in a place without a lot of opportunities or you were born to parents who, while loving, are poor.
Just by reading this, no matter what your situation is, you are getting your eyes opened to the possibilities in the world to escape your circumstances and make the most of your life in a way that makes you thrive. That’s a great thing and can make so much difference.
Undiagnosed Anxiety
Anxiety can actually be a symptom of self-doubt, but it goes in a circle. Self-doubt can cause anxiety and if you can find a way to address the anxiety, you may be able to lessen the effects of your self-doubt. Many people who have anxiety describe it as a bad feeling of a million butterflies in their stomachs whenever they think of doing something that makes them uncomfortable.
Often, this feeling is so bad that the person suffers from panic attacks, which can be debilitating. Some people don’t get the panic attacks but they don’t push themselves beyond that feeling of butterflies that they experience as unpleasant.
There is a theory that adrenaline junkies see this same feeling as positive and they seek it out, whereas a person with anxiety uses that same feeling to stop doing anything that causes that feeling. Interesting, isn’t it?
Some anxiety is caused by vitamin deficiencies, so your doctor will likely perform some blood tests and they may recommend you see a psychiatrist who can prescribe medications to help you (at least on a temporary basis) so that you can start experiencing success instead of being blocked from it.
It’s important not to allow this to cause you to stay stuck in your current patterns. The healthiest people seek help and even if you don’t want to take medications, there is help for you to overcome anxiety disorders naturally too.
Established Patterns
Often people experience self-doubt simply due to patterns they’ve established since childhood, or in some place in adulthood that sent them down a bad path of experiencing failure or even something traumatic.
For example, everything could have been going fine, then something traumatic happened like a car accident, a death in the family, and so forth. This may start leading you down a path of repeating bad patterns or accepting that your life is just going to be full of failure and you won’t go anywhere. However, this is something you can overcome by changing your patterns.
Then you’ll need to be able to take decisive action that will help you start to experience success in your life that you can build on as you overcome your self-doubt and start believing in yourself. Even now, there are so many reasons that you should believe in yourself. Once you start realizing that, this part should be simple.
Reasons To Believe In Yourself

Let’s go over some reasons that you should believe in yourself so that you can combat and rid your life of self doubt. The fact is, this something that must come from within and not from other people.
The idea that if you don’t believe in yourself no one else will is very true. That might seem harsh, but it’s a fact that you’ll need to deal with in your quest to develop your new belief in yourself.
Read the information below, take it in, and really believe it. It’s true of everyone, and you are included in this. You were born with everything you need to experience success in life.
Bear these things in mind:
- You Deserve It – You really do deserve to have a happy, full, and successful life that you enjoy. You can and should wake up each day ready and psyched to continue each day, no matter what it brings. You deserve to feel good about yourself and to rid yourself of self-doubt. You deserve to live a life that invigorates you, regardless of your circumstances. Even if you are experiencing challenges that no one else can relate to, you can still overcome them and live a fulfilling life.
- Your Current Relationships – Look at the relationships you have now that are successful. The ones that make you happy. The ones that are supportive. The ones where you are supportive and helpful and make you feel needed. They likely believe in you, and you believe in them. Imagine if you told those people how you feel inside about yourself; wouldn’t they support you and try to talk you out of your self-doubt?
- Where You Are Now – Even if you’re struggling now, you’ve survived this long, right? That means you’re doing something right. You’re alive and you’re able to get this and read it. That’s a positive that you should focus on right now. Focus on what you have right this moment that is good and that is a reason to believe in yourself.
- Prior Success – If you’ve been successful at something, revel in that. Did you manage to get up this morning? That’s a success. Did you do well in school? That’s a success. Did you get a driver’s license? That’s a success. If you need to get down to the very smallest success, that’s okay. You don’t have to have huge successes to draw on to know what it feels like to be successful doing something.
- You’re Just As Good as Others – Remember that you are just as good as someone else and deserve the life that you want to live. No one deserves it more than you do. No one is more special and for that fact neither are you. But, even though everyone is basically the same, we all have different ideas of what constitutes success and that too is just as good as the next person’s idea of success.
The truth is, if you look from a distance at your problems and put them into relation to the world, how important are they really? If you’ve made some bad choices that have resulted in going through a rough patch emotionally, financially, or spiritually, that’s okay – this is how you grow in life. You grow in life through experiences. It really is how you react to these struggles that make up who you are.
Let’s look at how to overcome negative thoughts so that you can better deal with self-doubt.
How To Overcome Negative Thoughts

It is possible to train your mind to overcome and turn negative thoughts around. Let’s look at some strategies to turn negative thoughts into positive thoughts, or to at least stop the negative thoughts faster when they start.
- Change The Focus – When you encounter a negative situation, try to immediately turn it into something positive by focusing on what you can learn about the situation. Even if all you learn is that you don’t want to do that again, that’s a positive thing.
- Most People Don’t Care – The truth is, even if you say the wrong thing or dress what you think is wrong for an event or do something that you feel embarrassed about, most people don’t care that much. If you can develop the ability to laugh at the situation, that’s even better. Most people really don’t have time to think about your bad choices, especially if it doesn’t affect them.
- Ask Whether You’re Being Too Serious – Sometimes it’s easy to take something seriously when it shouldn’t be. Does it really matter if you slipped and fell when you were trying to sit in your seat at work? Does it really matter that you put on the wrong shoes? Does it really matter that much if you pronounced a word wrong? Don’t hyper-focus on one mistake or one bad day.
- Replace Negativity In Your Life – Whether it’s people, places, or things, it’s time to rid your life of negativity when you can. Sometimes negative people attract negative people. If you want to be more positive, try to find new friends, new activities, and things that make you happy and feel positive.
- Don’t Make Decisions Bigger Than They Are – Many people plagued with self-doubt tend to have trouble making decisions. Even if it’s just what to wear, what to eat, or what to buy, they’re turned into bigger situations than they are. When you are making any decision, ask yourself whether this is going to matter in a month, six months, or even five years from now. That way, you’ll be able to determine whether this is a serious situation you need to spend more time on or if you need to just make a choice and either get on with it or not.
- Take To Someone – Now, make sure the person you’re talking to is positive and doesn’t make you feel bad about yourself. Sometimes it helps to ask someone if you’re overacting, especially if you can find someone who understands how you’re trying to change your life and get over self-doubt. This may be a professional, a life coach, or a friend – even someone from a support group or an entire support group.
- Stop Thinking About It – Sometimes negative thoughts can ruin the experience you’re living. It’s better to try to shelve the negative thoughts during the experience and try to really live in the moment. Being in the present enables you to truly realize that this thing isn’t negative at all, or not as much as your mind is trying to tell you. Then when you look back on it, you will likely be able to pick out a lot more positives than negatives.
- Exercise – When it comes down to it, most of us have a lot of extra energy (adrenaline) that needs to be burned off. Some people realize this and that’s why they get moving. Whenever you start experiencing negative thoughts, instead of letting yourself do it, get some exercise. Go to the gym, go for a run, go for a walk, ride your bike, jump rope, go for a swim – anything that you can do that you like doing is a good thing to do instead of thinking negatively.
- Realize When It’s Really Fear – Sometimes negativity will poke its head in your life when you’re doing something a little bit uncomfortable or pushing your comfort zone a bit. There is a quote by George Addair that is useful here, “Everything you ever wanted is on the other side of fear.” If you can remind yourself of this quote when you are experiencing negative thoughts associated with fear, you can overcome it.
It will help a lot with overcoming negative thoughts if you put these suggestions into action. You may come up with some of your own too. The point is, you want to turn negative thoughts around so that you can instead experience positivity in your day. That way, you don’t get stuck in a pattern of self doubt.
Strategies For Dealing With Self-Doubt

Now, let’s go over some important ways to deal with self-doubt when it happens. Be assured that even the most successful person works to overcome self-doubt at times. Feeling self-doubt is not the problem. Letting self-doubt control you, make your decisions for you, and rule your life is the problem.
- You’re Not Alone – Everyone experiences self-doubt and whether you have friends, family, or anyone to talk to right now about this, you are not alone in your feelings. It’s all how you react to it that matters. You can find others to commiserate with by joining Facebook groups or other types of groups and forums to help feel less alone with your issues.
- Keep A Journal – One way to overcome self-doubts is to keep a journal to help remind yourself of accomplishments that you have experienced. You can talk about the self-doubt you felt and how you pushed through it. It doesn’t have to be a false representation of what you’re doing, but do try to focus on the positives of each situation and what you learned from it.
- Don’t Compare Yourself To Others – The worst thing you can do is to make comparisons of your life to someone else’s. This only breeds more self-doubt and even jealousy. The truth is, you have no idea what other people have gone through to be where they are, or even if they’re really being honest about their situation. You only know the truth about your own situation.
- Learn Gratitude – Every single event in life has something to be grateful for. Even the worst things can be turned around to be a lesson that can help you in the next situation in your life. People who have overcome the worst things that you can imagine – death, crime, illness – all have one thing in common: that’s their ability to see the positives in it or at least be grateful they knew the person, loved the person, or something good.
- Set Small, Immediate Goals – One way to overcome issues with self-doubt is to experience success. Start setting small goals that allow you to experience immediate success. It depends where you are in your journey, but success can be as small as getting up in the morning, to going to the store, to something more challenging like applying for new jobs. (Note that this said “applying for new jobs”, not getting one.)
- Surround Yourself With Positive People – Take the time to pick out people you already know who makes you feel good about yourself. If you don’t have those people in your life, it’s time to seek them out. You can find people via meetups online, taking a class, group meetings, a book club and so forth. The important thing is to start being around positive people more.
- Learn To Respect Obstacles – Everyone has obstacles that prevent them from experiencing full joy and push them back into self-doubt. Everyone. The way to deal with these issues is to respect the fact that you may have something to learn or gain from the experience. Find a way to respect the obstacles that are put in front of you and learn from them.
- Learn From Mistakes – When you make a mistake, instead of beating yourself up, accept it and learn from it. Sometimes it helps to write down the experience in your journal with a focus on what you learned and how you’ll do it differently if that comes up again.
- Know When To Walk Away – There are times when giving up is not a failure. There are many times in life where you try something but it’s just not working for you and it’s time to walk away. That may be a business choice, a relationship choice, or something else entirely. If it’s causing you too much stress that cannot be overcome, it’s time to leave it and move on.
- It’s OK To Be Uncomfortable – One thing to realize about life is that it’s okay to be uncomfortable sometimes. You won’t grow if you don’t experience some discomfort. That doesn’t mean you have to be into mental, physical, or spiritual torture; it’s just that feeling a little fearful, uncomfortable or unsure is natural. Put things into perspective so that you know you’re making good choices.
- Assess Your Strengths And Weaknesses – One way to deal with self-doubt is to honestly figure out where your strengths and weaknesses lie. Then, develop your strength and even improve upon your weaknesses when you can. Sometimes the way you improve a weakness is to let someone else deal with it. For example, if you’re a bad cook but you want to lose weight, and don’t want to learn to cook, it’s okay to order a meal kit or to get someone else to do it if you have the ability. There is always a way around a weakness. The strengths you possess naturally can also be improved upon almost painlessly.
- Get Accountability – When you are trying to overcome self-doubt and start believing in yourself, it can help to have someone around who can offer accountability. This can be a life coach, a counselor, a friend or a group. It’s best not to choose a friend without their knowledge, though. If you have a positive friend who is willing to help you, that’s okay. But if they don’t know what they’re doing, they may lead you astray. A life coach is a great way to help build your self-image and overcome self-doubt so that you can believe in yourself because they have training and know their role.
These strategies for dealing with self-doubt will not work for you if you don’t implement them. The issues with self-doubt are so serious that they can make you stuck in a life that you don’t want and aren’t loving. This can lead to anxiety, depression, and that can spiral into a bad situation.
If you really want to experience true joy in life, believe in yourself, and get rid of the debilitating self-doubt you’re experiencing, start implementing now. Don’t delay or make excuses.
What To Do Right Now

Now that you’ve read all of that, you are probably wondering where to start, so use this last part to get yourself organized and ready for change.
If you really want to overcome self doubt and start believing in yourself, it will take action on your part. So, let’s get started.
Pinpoint Where Your Self-Doubt Began
Using what you’ve learned, it’s important to figure out where your self-doubt began. It may be from childhood, in which case it may take some professional help to overcome it.
It may be something you fell into due to other issues that need to be identified. If you’re in a toxic relationship, for example, you may have to work on getting out of it before you can move forward.
Honestly Assess Your Strengths And Weaknesses
One way to do this is to get out some paper and a writing utensil, and simply write on one side of the paper your strengths, and on the other side your weaknesses.
Then take a highlighter and highlight the things you want to work on to improve your strengths and the things you would like to do better in terms of your weaknesses.
Get A Physical From A Doctor
This is important because sometimes self-doubt is caused by anxiety and sometimes anxiety can be caused by vitamin deficiencies.
Get a vitamin panel and tell your doctor that you’re experiencing anxiety.
They’ll know which vitamins to test for to ensure that you can get the information you need.
Eat Right And Exercise
This may seem silly but eating right and exercising can be one of your first successes and experiences that you can look back to that show that you make good choices.
This small thing can give you the confidence you need to stop having so much self-doubt in your life, building your ability to believe in yourself. If all you do is add more water, more fruits, and veggies and start walking each day, that’s going to help a lot.
Buy A Journal
Find a good paper journal that you can write in each day before you go to bed and when you first wake up.
It’s good to do this without technology because it’ll be something you can do without causing you to experience extra stress from the blue light in technology that can cause people to experience anxiety and insomnia.
Seek Out Help
Whether you have a friend you know will help you, or you feel the need to seek professional help in the form of a counselor or life coach, it’s important to find help.
The right help for you is what works. It doesn’t matter what anyone else uses; it only matters what is working for you to build your belief in yourself while you’re letting go of self-doubt.
Make Small Goals
Set some small goals so that you can experience success. Your small goals might consist only of the things on this list.
But you may have identified some things by reading this that stick out to you as small goals that you can immediately see results from that you want to add.
Implement
You can learn all that you want to learn about ridding yourself of self-doubt and building your belief in yourself, but if you don’t act and do something (in other words, implement), you won’t see the success you desire.
Hopefully, you’ve learned a lot of information that is going to help you build your self-image, help you get rid of self-doubt, and move toward believing in yourself again quickly. Remember that nothing is gained without putting one foot in front of the other. But also remember that you are capable, you can do it, and you deserve to do it too. You are worth it.
Self esteem and self doubt affect the way you think and if you are living with doubt you need to start to think differently. If you want to know more about developing a positive success mindset, check out the featured resource below for a free report; download, read it and take action 🙂
A Quick Guide To Sales Funnels
A Quick Guide To Sales Funnels

Do you have your own website and want to make money with it? Do you have a product that you want to sell? Then you need to set up a sales funnel.
And this is even more important if you plan on selling a ‘big ticket’ item with a high asking price. Read on and let’s break down precisely what a sales funnel is and why it’s such a valuable tool…
A sales funnel is by far the most effective way to get any product – digital or otherwise – to sell. This way, you are attracting the right kinds of visitors, building their trust and engagement with their brand and then selling to them right at the point when they’re most likely to buy.
As a result, your audience is much more receptive and far more accepting of your marketing messages – which makes all the difference to your conversion rates.
This is the big mistake that so many internet marketers make; they don’t realize that it’s ineffective to simply try and sell something ‘cold’ to strangers in the street.
We can illustrate this point by imagining a watch salesman. Imagine that someone came up to you in the street and offered you a $5,000 watch. Would you buy it? Heck no! And here’s why:
- For starters, you know nothing about this guy, he may well be selling counterfeit goods
- You probably aren’t in the market for a watch and have no interest in buying one right now
- You know nothing about the watch itself. You aren’t wed to it in anyway and you probably think there are nicer and more functional watches out there. Why would you buy the first watch you saw with no background information?
- People don’t tend to spend that kind of money on a whim – they probably have their cashflow tied up in other things
Now try to understand that if you have a sales page that is trying to sell a make money ebook, you’re probably doing the exact same thing. It probably looks every bit as shady, and your visitors are just as likely to say ‘thanks but no thanks’.
Think about it: these people know nothing about you. They probably stumbled upon your website by accident, and they have no reason to believe you aren’t just going to collect their money and then run off into the sunset.
They also probably aren’t in the market to make a big purchase right now. And they probably have no particular interest in making money online/getting fitter – beyond the basic interest that everyone has in these topics.
And if that’s all that you’re offering on your site, then the vast majority of people who land on your page are simply going to leave and never come back. Hence, low conversion rates and very low profits.
So what do you do instead? Well, this is where the sales funnel comes in…
What Exactly Is A Sales Funnel?

With a sales funnel, you are recognizing that you can’t just ‘go in for the kill’ as soon as someone lands on your site. Instead, your interest is going to be retaining them as customers and engaging with them in a meaningful way.
One way you might do this is by getting them to buy something much more inexpensive first – like a short ebook, or in the case of the watch salesman, perhaps a watch strap.
The idea of this is that it’s much easier to sell something small but when you do, you are demonstrating the kind of value you’re capable of delivering and you’re building engagement with the brand. You’ll also be collecting the details of that customer, such that you can market to them further in future.
Your hope then, is that your new customer is going to say ‘that was such a great watch strap, I wonder if they have any good watches?’. Or that they’ll read your free ebook and see mention of your ‘VIP Ultimate Course’ and be interested.
Now they have overcome the trust issue, they know who you are, they know what you represent, and they know that you make good products. So selling something a little more expensive is just a matter of getting them to take that leap.
A sales funnel can be thought of almost as a slide. It can be a series of purchases of increasing value, that inexorably build up momentum and take your visitor closer and closer to the final ‘big’ item.
But that’s not the only thing a sales funnel can be. At the same time, you may wish to include other free stages in your funnel. For example, this might mean that you have a blog, or a mailing list, or a free report. These items work even better because they allow you to capture the people who aren’t yet ready to spend any money with you.
Think of this like the free coffee or the free cake you get outside of Starbucks. You’re just walking past, you’re in a hurry and you’re not ready to buy anything at this point. But then you see a nice snack and it’s completely free, so you think why not? And perhaps while you’re there, you take a flier or a money-off voucher so that you can use those things later on.
For an internet marketer, this is basically what we mean when we talk about content marketing. The objective of content marketing is to get people to become interested in the content you’re sharing, to the point that they will regularly keep checking back of their own volition.
Then maybe they decide they like what you’re offering so much, that they want to subscribe and start hearing more.
Then, once they’re on your mailing list, you might offer them a free seminar. At each stage of the way, they’re becoming more engaged and more interested in your brand – more willing to be marketed to more in the future.
Finally, you then start to offer something a little bigger for a little cash. This might mean an ebook or it might mean a short course. Perhaps it’s an item of clothing! Either way, it’s a small purchase that you need to make as appealing as possible and that will benefit from the fact that your audience now knows you and knows you’re capable of delivering good value.
This is where the concept of the ‘free line’ comes in. The ‘free line’ is the point at which your offerings stop being free and start being charged.
Where you place this free line is in many ways going to define your sales funnel and have perhaps the biggest impact on how successful that funnel is. Some experts on the matter go as far as to suggest that the businesses with the most on offer for free will be the ones that are ultimately the most successful.
How To Optimize Your Sales Funnel

The best sales funnels will use the strategies that we just outlined in the previous chapter but will normally organize this into five separate steps (called ‘touches’). Research suggests that to make a sales costs five touches on average and thus, this should be what you aim for.
From the very first ‘touch’ you should be sowing the seeds of your big sale. And one way you can do this is by focussing on the ‘AIDA’ structure. AIDA stands for:
Awareness
Interest
Desire
Action
These are the stages that you need to guide a new visitor through whenever you try and sell a product, and ideally, they should be in this order! Notice how we once again have five steps – which perfectly fits with our five touches.
So to sell a product, you first simply mention it while providing value and not trying to sell. In your second interaction – perhaps a newsletter – you give a little more information but keep it coy. This should hopefully be enough to pique just a little interest.
Finally, in your follow up email or on your sales page, you are going to try and trigger ‘action’. This last action step is where you start to really sell and it’s where you’re going to ram home the idea and make sure that people really want what you’re offering.
This is where you need to understand the basics of persuasive writing and sales and there are a few things to consider here.
How To Sell

The first challenge?
Getting people to actually stop and listen to what you’re saying. These days, we are all constantly in a rush and we all constantly have a million things we need to be doing. This means that we really don’t have time to spend hours reading long passages of text about why X product is so amazing.
So how do you get your visitors to stick around and actually listen to you? One good suggestion is to use a ‘narrative’ structure. This means you’re going to frame your sales pitch like a story and start off by telling your visitors how your product changed your life.
This works well because we are naturally inclined to listen to stories, and we find it very difficult to stop reading them halfway through. That’s why you’ll often stay up all night watching bad quality TV, even though you’re not really enjoying it!
The next tip is to break your text up into lots of sections and to include long detailed headings. Ideally, your sales pitch should be designed such that someone just skimming straight through it would be able to get all the information they need reading the headlines alone.
Using bold or underlined text can help here too, as it allows readers to pick out the key details in any given sentence.
Then, once you’ve done all this, you need to encourage rapid action. You do this by introducing ‘urgency’ and ‘scarcity’ to increase the illusion that the deal is limited time only and that your audience needs to act NOW.
There’s much more to a successful sales funnel than just this and over time, you’ll learn that there’s much more you can do here. The more you tweak and perfect the funnel and the more you understand the psychology that drives sales, the better you’ll be able to increase your conversion rates and drive more traffic to your site.
Then there’s the matter of marketing and finding targeted customers, and the matter of actually building all of these stages using the best available tools.
If you want to learn more about sales funnels and how you can optimise them to convert better, then check out the featured resource below for a free detailed report; download, read it and take action 😊

3 Ways To Find Content Idea Starters
3 Ways To Find Content Idea Starters

Some days you may need to create a blog post, a newsletter article, or even a short social media post, and you come up empty.
Maybe you’re not sure what topic to write about. Or maybe you know the topic, but you’re not sure about how to approach the topic (what angle/perspective/slant).
That’s where this article comes in, as it serves as an “idea starter” to help you brainstorm and research fresh topics and angles for your next piece of content.
Ok, let’s jump in…
Step 1: Brainstorm Using Prompts

Defined: Idea starters are basically prompts to help you think about ideas and angles of what to write about.
To that end, go through the following idea starters and write down as many ideas as you can think of for your niche.
TIP: You can go through this list and write down ideas for your niche without having a specific topic in mind. Starting with only your niche will help you generate ideas for dozens of topics within the niche.
However, this list also works well when you do have a specific topic (such as “getting rid of aphids” or “replacing a classic car’s upholstery”), as then you’ll get dozens of ideas for ways to approach these specific topics.
Here are your idea starters – list as many ideas as you can think of for each one:
- X Common Myths You’ve Heard About _______
- For People Who Want to ______ But Can’t Get Started
- How to Prevent ___________
- How to Get Rid of _____________
- Fast Relief of ______________
- Five Hacks for ______________
- How to Save Time When ___________
- How to Save Money When ____________
- How to Stay Safe When _______________
- The Fastest Way to ________________
- The Best Way to _________________
- The Cheapest Way to _____________
- The X Stages of ________________
- The Pros and Cons of _____________
- What To Do When You’re Worried About _____________
- How to _____ Like ______ (How to do something like a famous person)
- X _______ Ideas That Don’t Require ____________
- How to ______ Even if You Don’t _______________
- The #1 __________ Mistake You Don’t Want to Make
- How I Turned __________ Into ________________
- What I Learned From _________________
- What __________ Taught Me About _____________
- Why You Should Never ____________
- Why I Do __________ Differently Than Everyone Else
Next…
Step 2: Do Some Research

Your next step is to do some research to help generate even more ideas. The strategy here is to look at existing content and ideas and then reflect back on the idea-starter questions above to generate additional ideas.
I’ll first give you a list of existing content to review, and then I’ll provide you with examples of how to implement this strategy:
- Check your competitors’ blogs.
- Read your competitors’ newsletters.
- Browse social media pages in your niche.
- Search for niche information in academic journals (use Google Scholar).
- Browse YouTube videos and YouTube channels in your niche.
- Review PLR (private label rights) content in your niche for ideas.
- Check paid products in your niche.
- Browse slide shares in your niche on SlideShare.net.
- Look at your own existing content.
Let’s work through an example…
Let’s suppose you go to your competitor’s blog, and you find an article with 10 tips for losing weight. You can look at the article as a whole, as well as each individual tip, and run through your idea starters.
“X Commons Myths You’ve Heard About _______” becomes “Top Five Common Myths You’ve Heard About Losing Weight.” You can then turn a positive tip on the list into a negative myth (that you debunk).
Let me give you a specific example…
Let’s suppose one of the tips is on the topic of eating multiple smaller meals per day to boost metabolism and provide the body with a steady supply of food to fuel one’s activities.
You can turn this idea around to become a myth. E.G., “Eat Two or Three Big Meals Per Day” is the myth, and then you can share what to do instead (eat six small meals per day).
Step 3: Use A Tool

Need more ideas? Then your next step is to use a tool to generate additional ideas.
One of the best tools to use is BuzzSumo.com. Not only does this tool give you topic and angle ideas, it also presents ideas for content that’s already popular in your niche.
Start by entering your broad keywords into BuzzSumo, such as “gardening” or “dog training.” Then write down any ideas that spark your interest.
Then…
Enter broad keywords from OTHER niches.
For example, if your market is dog training, then enter completely different market and niche searches such as:
- Weight loss
- Traveling (or even more specific, such as “RV traveling” or “overseas traveling”)
- Camping
- Gardening
- Marriage/wedding
- Relationships
- Conception/infertility
- Adoption
- Anti-aging
- Bodybuilding
- Self-defense
- Home security
- Computer security
- Running
- Hiking
And similar big, evergreen markets and topics. For each market or topic you feed into the tool, you’ll get dozens of ideas. In turn, you can take these ideas and apply them to your own niche.
For example, let’s suppose you feed the keywords “weight loss” into the tool, and you get a result such as “It’s Never Too Late to Start Losing Weight.”
You can then take this topic and bring it to your niche (dog training). E.G., “It’s Never Too Late to Start Training Your German Shepherd.”
Or let’s suppose you enter “gardening” and get the result: “10 Gardening Ideas that Work Even If You Don’t Have a Green Thumb.”
You can brainstorm and apply that to your niche, like this: “10 Dog Training Ideas That Work Even If You’re a Complete Dog-Training Newbie.”
Let’s wrap this up…
Conclusion

Now that you have a list of idea starters and access to research and tools that can help you generate even more ideas, your next step is simple: start brainstorming 😊
By the way, if you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free detailed blogging report; download, read it and take action 😊










