Reviews are very important on Kindle. Of course a good or bad rating can have a big impact when it comes to influencing the buying decisions of your readers – most of us are considerably more likely to buy a book if we think it sounds good according to the previous buyers. Likewise, if a book is often described negatively then we will often be put off (by the way, if you want to learn how to write a 5 star Kindle book, check out this post here.
Actually though, this isn’t the biggest way that a review impacts sales. Ultimately, most of us will at least read the free sample of a book on Kindle if we are sufficiently interested in the topic.
So the question becomes: how do you ensure you get the best reviews? Let’s take a look…
Write A Great Book
This should go without saying but it’s incredibly important to write a good book if you want to get the best reviews.
Likewise though, it also means that the book should be interesting, unique and engaging. It needs to provide some kind of value and that means that you need to provide some kind of takeaway for the reader.
And if you are writing a non-fiction book, you need to ensure that your book is well researched and factually correct.
Write An Accurate Description
In a bid to make the most sales possible on their books, a lot of marketers and writers will write a highly persuasive and sales-y description for their books. The aim here is to make people want to read the book and to thereby over-sell it.
While this can help to give you an initial surge in sales though, it can also end up hurting you if what’s in the book doesn’t live up to the hype.
And ideally you’ll have them wanting more; this is why creating a series of books can be highly lucrative if done correctly.
Ultimately, a review should tell people if a book is good value or not.
Actually, one of the very best things you can do for your book in terms of ranking is to lower the price for a while to drive sales and to increase the number of positive reviews.
Another tip is to respond to your negative reviews. Don’t be defensive or aggressive and respect your readers’ right to their opinion. At the same time though, you should be sure that you respond in order to apologise and to explain your point of view – you can even offer a refund.
Another way to increase the positive reviews for your Kindle book is to ensure you have great pictures in your book and there are a number of things to keep in mind concerning your pictures. So let’s look at that next…
How To Take Stunning Pictures For Your Kindle Book
Pictures can add a great deal to a Kindle title and really help it to sell. Not only is the cover one of the most important features when it comes to grabbing attention and drawing people in but the images inside the book will also help to illustrate your points and also make the pages pop more.
But the question is: how do you take great quality pictures for your book? It’s not enough just to add images: they need to look fantastic if they’re going to help you sell.
Of course you can use free stock images or you can buy images – but this will pale in comparison to the benefits that come from creating custom images that perfectly illustrate what the text is saying and that your readers aren’t going to accidentally find anywhere else!
So here’s how you do it…
Invest In A Good Camera
A good starting point is to invest in a high quality camera. This should have a decent number of mega pixels and should also have a good lens and lots of features.
A bridge camera is a camera that is much cheaper and that offers a good ‘half-way’ point between a DSLR and a decent superzoom.
Think About Lighting
When you take your photo, it’s not just enough to think about the object itself. At the same time, you also need to think about the lighting which will have a big impact on how it appears.
Ideally, try to have light hitting the object from the side.
Think About Composition
Also important is to compose your shot. This means thinking about the foreground, middle ground and background.
Having an object out of focus in the foreground, or putting your subject to the left of center can make for a more interesting shot than just taking photos of everything head on.
Tell A Story
Perhaps most important of all is that your photos tell a story. That is to say that it’s not good enough for your photos to simply be of something: you need to make sure that they express emotion or suggest what has just happened or what is just about to happen.
If you want to know more about cracking Kindle, then check out the featured resource below and grab a free report showing you how to make money with Kindle books. Download, read it and take action 🙂
When you decide to start building your email list, it isn’t just a matter of sending your subscribers your promotional newsletters or bombarding them with affiliate links. There are many things to consider to help avoid upsetting your subscribers and to keep them opening your emails.
Apart from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails.
And this is especially important with the introduction of GDPR if you are collecting subscribers from the EU.
Email has always been a popular medium for marketing because of the low cost, and because of this, many companies have seized the opportunity and have flooded their subscribers email inboxes with promotional mail that offers very little in value to the reader.
This is a very big problem in the Internet Marketing and Make Money Online niches in particular.
They have consented to being on your list by signing up and giving you their valuable email address; just don’t forget to put an unsubscribe option in every email to make it easy for them to leave if they want to do so.
There may be times when an email account was provided when the real owner didn’t want to subscribe, such as if the email account was hacked; it may be rare, but it does happen.
One thing to remember is that it is essential that you keep your list clean and manageable. You can do this by using the many tools and technologies available within your autoresponder. For a great autoresponder, check out Active Campaign or Aweber.
Do not worry; your investment in any email marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales and profit. Plus, if you treat your subscribers well, they can become customers for life.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean.
Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. To help guide you through all of this, here are three things to avoid when emailing your list.
1: Take Notice Of Your Bounce Rate
These are e-mails that are basically undeliverable and for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at the time they were sent but these can still be delivered later, and you should be able to resend any email via your autoresponder service.
There may also be bounces because the inbox of the recipient is full at the time.
Manage your list by making a note on those email addresses that bounce. Remove these email addresses from your list regularly so that you have accurate statistics and records as to how many are actually receiving your mail.
You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
Your bounce rate may affect your deliverability too, so it is doubly important to remove email addresses that are bouncing to ensure that your other emails aren’t being affected.
2: Make It Easy To Unsubscribe
Always provide an unsubscribe link in all of your mails. This is a legal requirement, especially nowadays with increased data protection laws. When someone in your list files a request to be unsubscribed, always take that request seriously.
If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
You could also lose a lot of subscribers this way and if you earn a reputation as a spammer, this will definitely affect future potential subscribers as your name will get around the internet via social media etc. so always act with integrity and have your readers best interest at heart.
3: Keep It Clean
Do not provide pornographic or shocking and disturbing content in your newsletters. You probably have no idea of the real age of the recipient and you could get many complaints from this.
Of course, if you are in this type of niche, you would need to have safeguarding measures in place to ensure that anyone who does subscribe to this type of material is of a suitable age.
This is why personally I would avoid these types of niches because they are very difficult to police from your end and if you are found to be sending age-inappropriate content, you could end up in a lot of trouble.
If you keep these tips in mind, you should be able to maintain a healthy relationship with your subscribers. Always remember that you are there to serve your readers; they have come to you for your advice and guidance so don’t exploit them. It’s fine to promote offers to them, but it shouldn’t be the entire focus of your email marketing strategy.
Just think; “Would I be happy to receive this email in my inbox?”
If the answer is yes, then you are on the right track…
If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
You’ve heard that outsourcing is a great way to grow your business (that’s true).
Because, let’s face it; you can’t do everything yourself.
While it may seem like common sense, it’s not always so easy for new entrepreneurs to acknowledge. They tell themselves that they’ll save money if they just do it all themselves.
Perhaps it’s the control freak in us who wants to stay in charge of every aspect of our business, or the frugal shopper who wants to save money by just working on projects ourselves.
There’s another reason why outsourcing is important: when you try to do it all, you’re taking 2 big risks.
The first is that some tasks and projects won’t be done as well as they well as they could be if you had more time, or the necessary training. This could lead to distributing inferior products or low-quality content that won’t help move the needle.
The second risk, and it’s a big one, is that you’ll simply burn out and not be able to stay on top of your market.
No matter how many skills are in your arsenal, or how many years of experience you have, there are always tasks that can (and should) be done by seasoned professionals. As the old saying goes, just because you can do it yourself doesn’t mean you should.
With an outsourced team, you can get the help you need to grow your business faster than ever before, and without worrying about human resources and employment taxes.
Better yet, if you stick with hiring professionals who are experts in their field, you won’t even have to train anyone to complete the tasks you assign to them because they’ll already be experienced and ready to take on all that you have to offer.
Connecting to seasoned professionals gives you the leg up, allowing you to compete, head on, with some of the biggest names in your niche.
In other words, it levels out the playing field.
And while you’d like to get started right away, maybe it all seems a little overwhelming.
You’re not sure where to start or what steps to take to get the process rolling.
Good news: You can get started with outsourcing in just four easy steps. Read on…
Step 1: Determine Your Needs
Your first step is to figure out what to outsource. Ask yourself these questions:
What jobs do you need done? Here you need to evaluate all areas of your business, including: Writing, copywriting, graphics, design, programming and other technical jobs, marketing and customer service. Then draw up a list of jobs you have in each of these areas.
Then figure out how long it would take you to do a particular task. Next, multiply the hours it takes you to a complete a task by your per-hour worth.
Example: Let’s say your time is worth $75 an hour and it would take you two hours to create a graphic – that’s $150 of your time. If you can find someone to do it for less, then it is indeed cost effective to outsource the task.
Step 2: Advertise Your Job
Once you’ve figured out what tasks you need to outsource, your next step is to advertise the job in order to attract as many qualified prospective freelancers as possible.
Step 3: Choose A Vendor
At this point you’ll get to choose from among a lot of vendors. But don’t make your choice based on price alone.
Instead, you need to do your due diligence to find the most reliable freelancer who’ll get the best results for you. That means checking the freelancer’s feedback rating, testimonials, business history and portfolio.
Once you’ve researched all the candidates, select the best one and hire him or her. Then move on to the next step…
Step 4: Manage The Project
Whether you get mediocre or great results is largely going to depend on what you do at this step. That’s because you need to do the following.
Provide a clear brief and instructions. Your freelancer may have some amazing talents, but mind reading probably isn’t one of them. And that’s why you need to provide a clear and accurate “no guesswork required” brief for your freelancer.
At this point you’re probably thinking at the whole four-step process sounds simple enough. And you’d be right. But you may also be looking to fill in the gaps.
Example: Where can you get sample briefs and protocol checklists? How, exactly, do you do your due diligence? And what are some of the other reliable ways to find freelancers?
Well, there is a lot more to be learnt about outsourcing; far more than can be covered in this short post, but if you’d like to know more about this, then click on the featured resource below where you can pick up a free report that covers this topic in more detail. Download it, read it and take action 🙂
Everyone has certain goals they want to reach. It might be weight loss or finances in your personal life, or specific business growth goals in your career. Regardless of what milestones you want to achieve, you won’t get there if all you have is the end result in mind.
There are four easy steps you can take to ensure your goals are met. It’s a process that allows you to map out where you want to be and take steps to get there with ease.
Step 1 – Know Your End Result
In order to know what steps you need to take, you have to know how you’d like your journey to end. This is your outcome or end result. You have to be able to concretely define what you want that result to be.
This is the bottom line of everything that you’re attempting to do. Many people aim for something without ever knowing what they want the end result to be. The problem with not knowing your end goal is that you won’t realize it once you’ve reached it – if you even reach it at all.
Your end result changed from a generic goal of losing weight and getting in better shape to the end result of competing in the marathon, which has a specific length and is on a specific timetable.
Only you will be able to determine your end goal. It might be to finish college, grow your business by $50,000 in the coming year, lose 25 pounds, and so on. Have a large, verifiable goal to reach.
Knowing the end result is imperative for whatever it is that you want in life. You need to know this to be able to work your process. This might mean that you figure out different end results for different areas of your life.
What would make you happier, specifically? Visualize that end goal that you want. For now, don’t worry about timing. You’ll be working on that as you develop your specific goal setting strategy.
Step 2 – Craft Mini Goals
Goals are something that can be used to improve your life. By having goals, you can check to see if you’re on track for how you want your life to turn out. Goals are helpful tools that can keep you headed in the right direction when you need to make a decision that involves changing some aspect of your life.
Encouragement is a by-product of having goals. Whenever you have a setback, goals can encourage you to keep going. By seeing how far you’ve already come, you realize that you’ve already made some strides forward.
Dreamers who do very little action taking often focus on long-term goals, forgetting that they need a specific path to get them there. They stay paralyzed, feeling the long-term goal is too far out of reach.
Having short-term goals means that these are things that you do in the present or in the very near future – such as within a week or a month. An example of a short-term goal might be setting up an email autoresponder system within the next 14 days so that you’re ready to build a list.
A long-term goal is usually something that you can’t reach as fast as a short-term goal. A long-term goal is one that you plan to reach within a few months or a year or longer after making it.
Long-term goals will be realized over time as each of your shorter milestones are achieved. For instance, your long-term goal might be to have a list of 100,000 subscribers.
So, your short-term goals might be:
- Set up an email autoresponder system within 14 days
- Create a 10-day follow-up series for the autoresponders within 30 days
- Achieve a list of my first 1,000 subscribers using social media within 6 weeks
- Grow my list to 2,000 subscribers within 2 months using a giveaway event
…and so on.
Each time you’re able to look at your list and cross off an item that you achieved it helps you build momentum toward reaching your ultimate goal. Whatever your goals are, you shouldn’t let them just sit there as nothing more than an internal dream that you have.
You need them around visually so that they can help remind you of what you desire out of life. You need to be able to see whatever it is that your goals are so that you’re reminded to take action.
You can create a vision board with pictures that will help keep you motivated. Or you can write them down in a notebook and list the reasons why you want that goal.
Reaching any goal will require you understanding what it is that you already possess that can help you meet that goal. It also takes you understanding what you lack in reaching that goal so that you can level up your skills to achieve it.
If you wanted to run a marathon and you were in fairly good shape, you would understand that your physical condition was something you already had. But if you were out of shape, you would understand that you couldn’t run a marathon until you got into shape.
You would understand that you lacked the physical conditioning. Defining that would help you set mini goals of getting fit, so that would then feed into your larger goal of the marathon accomplishment.
You can dig down and create mini goals for as many sub-levels as you want, too. For example, physical conditioning is a mini goal to competing in the marathon. But what are some mini goals for the physical conditioning?
- Being able to go the distance of the marathon in a day
- Being able to run instead of walking the entire time
- Being able to achieve a 15-minute mile
Creating mini goals helps you focus all of your energy on the bigger goal. Focusing on the bigger goal can make you feel overwhelmed and cause you to talk yourself out of trying.
Each mini goal that you set needs to be specific, too. This means that you divide these up into tasks. You would need to use a calendar in order to set a date for reaching each task that falls under your mini goal heading.
You then break down the date by the time that you have to work on the goal. When you have goals that have a conclusion date, it helps you stay on track to reach the bigger picture.
Goals, even mini goals with a conclusion date of “whenever” rarely get finished. You need to know when you should start that mini goal and when it needs to be completed.
Give each task under the goal a deadline. For example, a mini goal of walking a 15-minute mile within 15 weeks might require you (if you’re starting from a 30-minute mile) to shave one minute off your time each week.
That’s a doable mini goal, and the timeline is specific enough for you to have clarity in reaching it. Everything that you do under a mini goal should be something that matters. The more specific it is, the better it will be keeping you on track.
Mini goals need to be created in such a way that you’ll be able to see progress. If your goal is to start your own business, then one of your mini goals might be to write a business plan.
Next, you would write down when you need that plan finished by. Another mini goal could be having a mentor look over the plan and give you tips on how to further polish it up.
Each step that you take should have a purpose that propels you toward the end result of your bigger goal. If you can remove the mini goal without it impacting the overall goal, then odds are high that the mini goal may not be needed.
List the deadline that it needs to happen by. Make notes under the mini goal that tell you what you must learn to reach that goal. Is there a class you need to take? A book you have to read or a seminar you must attend?
All of those should be listed under the mini goal. Make sure that you understand if completing the mini goal can be done alone or if you’re going to need someone else’s help with it.
You should list all of the possible roadblocks that could happen during the course of trying to reach each mini goal. After you list the roadblocks, write down all of the ways around them.
What this does is help you be prepared for whenever a setback crops up. They will – and it’s always best to have your offensive strategy in place before you need it.
Step 3 – Brainstorm Action Steps
Before you can take any action, you want to brainstorm ways to achieve your goals and mini goals. You want options, not a single path that you think will work. It allows you to think outside the box.
Some people refer to brainstorming as creatively solving a problem before it happens or while it’s ongoing. Without brainstorming, most people come up with between two and four ways that they can reach their goals.
When you start brainstorming from a research perspective, you often find better ways to do things, shortcuts and money savers. Don’t be afraid to network with others and ask for their best practices, too.
As you write down your thoughts, you may start to see how some of them are connected and might possibly overlap one another. This will help you see how you may need to prioritize or even group certain action steps.
When you brainstorm, you’re free thinking – and that can often let your mind pinpoint a better way to do something. Some people find it helpful to brainstorm on their own, while others can’t seem to move their mind away from a certain focus in order to come up with action steps.
If this happens, it can be helpful to brainstorm with someone else who understands the end result that you want. Brainstorming with someone else is as simple as having a conversation.
You simply tell them what you want to accomplish and say that you’re trying to come up with action steps that you need to take. Many times, having someone else to bounce ideas off of can yield new ways to get things done that you may not have thought of on your own.
Brainstorming can also be helpful when it comes to seeking a solution about an action step. Some action steps require more effort than other ones do. You may end up needing to do more or find additional help.
If you don’t have someone to connect with as a personal contact or even an online forum friend, you can start researching the best way to achieve certain goals online.
Be very specific when you search. For example, if you needed the mini goals to build a list, you might type in “steps to build a list” and see what came up. You might discover a blog post or infographic that details these steps:
- Define your target audience
- Create a viable opt in offer
- Sign up with an email system
- Set up the list responders
- Create a squeeze page
- Promote your opt in offer
Maybe you didn’t have one of those listed in your mini goals, but now that you’ve seen it online, you can add it. It’s easy to forget all of the small steps involved in achieving a larger goal, and you don’t want to forget something important along the way or feel caught off-guard if you realize it in mid-stream and have to reorganize your goals on the fly.
It shouldn’t require much time to brainstorm – or research. If you’re visiting other sites, just pop in quickly, scan the resource to see if you already have those steps on your list, and jot down anything that might be missing.
Step 4 – Implement Changes
Once you’ve finished, it’s time to take action. You’ll be putting into place the ideas that were generated from your brainstorming session. When you begin to implement change, you have to understand that it’s normal to feel a sense of unease.
Most people are resistant to change. Just know that it’s normal and don’t let it throw you off course.
Create motivation as you start making changes. You have to be your own biggest fan when it comes to what you’re doing. Celebrate all of your small milestones. It doesn’t have to be expensive or huge – just recognize your efforts and honor your accomplishments.
The fact that you’re working toward a goal and doing things to get you to the finish line is something that should be respected and admired. Sometimes, there’s nobody there but you to toast to your success.
As you implement change, make sure that you monitor what happens as you make the change. You want to be alert to head off any negative situations or obstacles that arise from implementing your action steps.
There will be some obstacles that you can’t foresee and that you can’t head off. For those, you’ll want to try to get to the root of the problem quickly. Understanding why there’s a difficulty implementing a change can help you know how to get back on track.
You also want to keep in mind that while you’re implementing change now, you’ll see some small benefits right away. However, seeing the end result of some of the other changes may take a little time.
As you implement these changes, make sure that you’re continually revising your goals because as these changes take place, your goals will also change. It’s okay to fix goals along the way, too.
Sometimes, when you’re on the path to something greater, and you’re educating yourself, you discover fantastic new ways of doing things! This might mean changing a mini goal, or even altering your large goal completely!
One thing you shouldn’t do, though, is allow yourself to get distracted by too many good possibilities to the point that you’re forever chasing a shiny new object and never following through on the action steps you’ve mapped out to reach one milestone in your personal or professional life.
Having a strong mindset is critical to any goal setting strategy, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 🙂
You don’t have to have any experience to be successful with an online business. Anyone can succeed – even if you’re brand new to working at home because you can learn as you go along.
There are many different avenues you can choose to take to get started. Much of your decision will be based on personal preferences, time available to implement it, and tools you need to launch it.
In this post we are going to cover 1 of the best (and simplest) business models to get started online.
Are you ready? Ok, let’s get started…
A great online business that you can choose is to become a service provider. A service provider is someone who offers his or her services to those who are seeking help.
There are many different types of service providers, and you choose one based on your skills and this is why it is so easy to start as you can build upon the skills you already have.
Some write fiction or non-fiction books for others. As a ghostwriter, unless the contract specifically states otherwise, you don’t get to claim the words that you write. You’re the unseen, unknown writer for someone else unless you have a prior arrangement.
Many celebrities and other public figures hire ghostwriters. You’ll need to have the ability to write in the language you were hired and set a competitive price so people will want to outsource to you.
You might choose to become an affiliate manager. This is a job in which you would oversee the core operations for someone who is selling their own info products. This can be an individual or a business.
The type of tasks that you would do might change day to day. For example, you might be responsible for making sure that the people who wanted to become an affiliate were top quality as well as check out their ability to promote and their promotion site.
You might also have to monitor affiliates to make sure that all the promotions are being handled correctly.
Sometimes affiliate managers are paid a salary, and sometimes they earn a percentage of the money the launch brings in.
Another area for a service provider is a VA. This is a virtual assistant, which means you basically help individuals or businesses remotely. So, you might have a client in California while you live in Wyoming.
The type of work that you do as a VA will be determined by the field that you’re in as well as what the client needs.
Sometimes it’s posting articles on a blog. Other times it’s answering emails in a customer service manner.
You could also become a site builder if you want to be a service provider. This is someone who builds an online site for clients.
The skills that you would need in order to this include knowledge of web design language, some graphic design skills (but this isn’t a requirement because you can outsource this task), and communication skills so that you understand the client’s vision.
You would need to stay abreast of changes within various search engines to see what best practices allow site owners to rise to a page 1 listing on their search engine. It’s more than just knowing keyword phrases.
You’d need to know both onsite and offsite search engine optimization strategies. Learning SEO isn’t difficult. There are courses, both free and paid, video as well as eBooks and other reading material that can teach you.
You might like becoming a service provider because you can choose the type of work that you do and can set your own hours. The amount of income that you can earn is up to you and you can also make money fast as a service provider because the client will often pay upfront or at least half now, half later.
To get started in any service provider area, you would want to make sure that whatever you choose is something that you do enjoy doing. If you don’t enjoy it, the work will make you miserable.
You also want to make sure that you either have the skills or can develop the skills that will match the type of work you choose to do. For example, if you’re already good with PhotoShop, you might find that doing graphic design type work is a good fit.
You could create banners, eBooks, images for websites, custom designs for clients and more. If you know that you like to write and you have a good grasp on grammar and punctuation, then you would most likely find copywriting or ghostwriting enjoyable.
What you can do is showcase work that you’ve done for family, friends or for a charity or cause. For example, if you want to get into providing design services, but you don’t have any previous work that you can show potential clients, you can create a flyer for the local animal shelter – or even make something up just to show samples of your abilities.
You can donate some time and skill to a cause that you believe in and use what you’ve created or done in your portfolio. It doesn’t matter whether the work you’re showing was something that you were hired to do or if it was just a freebie because potential clients just want to see how you compare to other providers in terms of quality and value.
You may want to create a website offering your services. This way, potential clients can look you up and have quick access to your online portfolio. You can create a blog using WordPress for around $10 plus hosting. For great, affordable hosting, go here.
For example, “Graphic Designer (or whatever it is that you do) for Hire” because when people are searching for a service provider, they’ll use the keywords describing the service they’re looking for.
If you want to land clients now, you can start on sites like Freelancer and Fiverr, but the pay as a beginner, especially in the beginning, may be pretty low unless you have specialty skills that are highly sought after.
The advantage of using sites like these is that they do have clients already looking for freelancers and you wouldn’t have to build a site of your own. Whenever you land a job, always have a contract to protect yourself and the client.
If you want to learn about 4 other online business models you can try, from affiliate marketing, to FBA/eBay and more, check out the featured resource below for a free report that expands on this post and covers 5 online business models that you can choose from. Pick one and get started today… 😊
Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.
Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.
The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.
Search Engine Optimization (SEO)
To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.
With an increased ranking, more web users will see your website and possibly visit it.
If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.
Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.
Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.
All you need to do is create a fan page and then get people to join it.
Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.
This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.
Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com
A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.
Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.
As you build your authority on a forum, more people will be curious to find out what you are offering.
Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.
To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.
Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com
Media releases are particularly effective at getting people to check out what you are offering.
To increase the effectiveness of press releases, create them regularly and submit them to different news websites.
Get in touch with popular bloggers and ask whether you can submit a blog post.
This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.
People love winning things, and a contest of any kind will receive a lot of attention.
YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.
Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.
After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.
If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.
OK, in the previous posts (Part 1, Part 2 and Part 3) we talked about the first 3 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it, creating your lead magnet to entice readers to opt-in and give you their email address and setting up your squeeze page to show readers the free offer.
Step Four: Traffic
The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.
You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.
As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.
While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.
Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.
You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.
For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.
For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.
Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.
This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.
For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.
You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.
There are three important steps to getting traffic from Instagram:
- Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
- Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!
- Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!
Other Social Networks
There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.
I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates.
Once you’re happy with how your page is converting, you can start sending some paid traffic to it.
Let’s look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that aren’t performing.
Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.
Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options.
Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!
When you create your ad, pay attention to the type of ad you’re creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.
Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so it’s important to design the most effective ad possible.
Facebook has a great guide to help you get started:
Bing’s ad platform isn’t nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms.
However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.
Bing has a lot of training if you’re not familiar with the platform:
Other Ad Platforms
There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others.
But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.
Well, I hope you’ve enjoyed this 4-part series on lead generation strategies for your business. Now go and put it into action. If you want the whole series in a handy pdf that you can download and refer to at your convenience, you can do that here.
And don’t forget, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
OK, in the previous posts (Part 1 and Part 2) we talked about the first 2 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it and your lead magnet to entice readers to opt-in and give you their email address.
Step Three: The Squeeze Page
Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will send them an email which will direct them to the page where they can download their freebie.
As you learnt in the previous post, DON’T send them directly to the download page after they sign up because many people will give you a fake email address just to get your gift.
Your squeeze page should be relatively short. It’s not like a long sales letter. People don’t need that much convincing when something is free, but they do need some.
After all, they don’t want to give up their personal contact details unless they really think your lead magnet will benefit them.
For this reason, squeeze pages should have just enough information to entice the reader into taking action. If it’s too long, people will get bored and leave before they opt in!
Generally speaking, a squeeze page should consist of 5 main components:
- Headline – This needs to immediately capture their attention and persuade them to continue reading.
- Sub-headline – This provides a little more information and works as your headline’s supporting agent.
- Bullet points – Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter or entering your funnel.
- A call-to-action – A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
- Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.
To create your squeeze page, you are going to need some form of page builder.
Quick Tip: REDUCE YOUR WORKLOAD
Remember that you can use done-for-you content (PLR) to create lead magnets quickly. Here are some high-quality PLR vendors in the Internet Marketing and Coaching and Consulting niches:
If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation
Please remember to be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊
Information To Collect
Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.
The name and email address of potential customers is probably enough information for general marketing purposes, but what if you’re selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, you’ll want to begin collecting as much information as possible to help you better connect with potential customers.
In cases like this, it’s probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if you’re selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income.
In other words, what information do you really need to know upfront, and what can you gather later in the selling process?
Once your squeeze page is set up, and you’ve added the lead magnet to your autoresponder service, it’s time to start sending traffic to your squeeze page and we’ll look at that in the final part of this series…
Don’t forget that if you want all 4 posts in this series in a handy pdf that you can download and refer to at your convenience, you can do that here.
And remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
OK, in the previous post we talked about the first step in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it.
Step Two: The Offer
Once you have chosen your automation system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.
Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.
For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.
But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.
If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in checking out these great PLR providers:
If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation
Just be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Although we mentioned special reports earlier, if you want to stand out you can be really creative when developing your lead magnet.
Checklists, cheat sheets and resource guides are popular as they are short and quick to consume.
What about turning that report into a short video or audiobook instead? This will make your lead magnet have a much higher perceived value and in turn this will encourage more readers to part with their valuable email address.
Another good lead magnet idea is a case study if you have access to any or you have any of your own. These are powerful because it shows people that what you are teaching actually works!
This also works if you have written a long blog post or a series like this one, and yes, you can opt-in to get the full series in a handy report here! See, I practice what I preach! 😊
Once you have your lead magnet ready, you will need to upload it to your website so your subscribers can download it. If you are using WordPress as your site builder/CMS (Content Management System) you can simply login and go to ‘Add Media’ and drag and drop files from your PC to your website.
Alternatively, you can host your lead magnets elsewhere with something like Amazon S3 which is super cheap and really quick.
Once you have done this, you will now have your lead magnet live online and a link to access it.
Copy that link and add it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually! This will be the first email that they receive immediately after they have opted in.
Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.
Once you have their genuine email address you can send them regular emails which will educate them, entertain them and offer them value. Doing this will make them trust you and when you do make them offers to buy either your products or an affiliate product they will be much more likely to take a look.
OK, you now have your email automation ready to go and a sexy new lead magnet to entice readers to sign up for it.
Now it’s time to create the squeeze page to promote it and we’ll look at that in part 3…
Remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads.
In fact, in most major industries the average cost of a single lead is $20 or more! They’re THAT valuable. But you won’t have to pay that kind of money, because you’re about to learn exactly how to position yourself so you can easily connect with an unlimited amount of high-quality leads without breaking the bank!
So, what exactly is a lead?
How does one go about generating qualified leads?
You need to entice them to offer their contact information in exchange for something of value. It might be a free report, a training video, a discount or coupon, or something else—but it should be something they would be interested in only if they would also likely be interested in whatever you’re selling.
In other words, offering a discount coupon for a coffee shop is NOT going to get you qualified leads if you’re selling model cars. A guide on how to lose weight is NOT going to get you qualified leads if you’re offering a graphics design service.
Here is a simple example:
If you’re offering dog walking services, you might offer a free report on training your dog, or how to get bargains on pet supplies, or even a coupon for 50% off the customer’s first walking session.
To begin, there are four main elements to generating leads:
- The automation system
- The lead magnet (offer)
- The squeeze page/entry funnel
We are going to devote a post to each of these four elements, so you will learn more about how to start generating leads as you move through this series. By the end of this mini series, you’ll be ready to start connecting with red-hot prospects in your niche market so you can instantly maximize your income and expand your outreach.
So, let’s get started!
Step One: The Automation System
The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.
Most people simply use an autoresponder service such as Aweber, GetResponse, but there are also services that will let you collect, store, manage, and search many different types of information if you need more details from your leads.
Here is a list of some of the most popular autoresponder services. Each of these services is widely respected and most have similar features and pricing.
If you’re just getting started Aweber has a free version you can use for a while. My personal favourite is Active Campaign because it has many features associated with much more expensive CRM (customer relationship management) solutions but for a fraction of the price.
Active Campaign: warr.us/ActiveCampaign
If you’re looking to collect more in-depth information, you might want to go with a full CRM solution. This type of software has in-depth information collection and management, allowing you to build a database of customer information that you can use for marketing purposes.
Agile CRM: warr.us/AgileCRM
Agile CRM is one of the most popular and powerful CRM systems out there, and you can start with a FREE account to give it a try. You can have up to 10 users with the trial, and you don’t have to enter any credit card information to get started.
Best of all, Agile CRM has some of the Brest pricing in the industry, with plans starting at just $8.99 per month after the trial.
Keap (formerly Infusionsoft): warr.us/Keap
Keap is one of the most well-known CRM systems out there. They have a hugely powerful suite of features, including syncing with over 200 other services from Gmail to BigCommerce, Shopify to Woocommerce.
The biggest drawback to Infusionsoft is pricing, which starts as $199 and scales upward. It’s a very powerful software, but the price may be a bit high if you’re just getting started.
Salesforce is another very well-known CRM. They have a huge arsenal of tools available, including
They have plans starting at just $25 per month for lead generation alone, so they are affordable for smaller companies who won’t have a lot of users accessing the software. If you don’t need the advanced features, you can make do with the cheapest plan just for generating leads.
Their lead management system lets you keep track of all the stages of customer interaction and transactions.
FreeAgent is a very affordable CRM system that has a wealth of features, including email tracking, outbound call tracking, sales activity tracking, real-time alerts and updates, mass email send, calendar syncing, and more.
Plans start at just $29 per month, making it a great option for new companies and those who aren’t doing enough business to support the price of one of the more expensive options.
Once you’ve decided which system you’re going to use and you’ve signed up for an account and familiarized yourself with how it works, it’s time to move on to the next step—the offer and we’ll look at that in the next post…
If you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊