Affiliate Recruitment Tactics

Affiliate Recruitment Tactics

Affiliate Recruitment Tactics

When you sell products online, a great way to get the word out about your offerings is to have an army of people behind you. These people will represent your brand, refer your brand, and encourage people to buy your brand.

You can end up with loyal customers, who will eventually do that for free. But if you want to hurry it along incentivizing people by recruiting affiliates who will make a percentage of sales to help you promote is the best way to accomplish that.

What Are Affiliates?

An affiliate is someone who is a salesperson for you. The great thing about an affiliate is that you do not have to pay them unless they make a sale.

The way it works is that by using specialized software, that keeps track of sales for each individual affiliate, the affiliate posts links to your sales pages, and when a sale is made via their link, they get the percentage promised for that individual sale.

For example, if you’re selling a 250-dollar product such as an information product, the seller (affiliate) will make commissions, which you’ve set up in your affiliate software to pay. Percentages range from 5 percent to even 100 percent depending on the goals of the campaign and the type of product you’re selling.

If you are selling something that causes you to use personal time, you may want to lower the percentage. If you’re selling something that is a digital product that has already used time, you can give a larger percentage.

So, in short, an affiliate is a salesperson who earns a percentage of the price from every single sale that they make using their special link.

Why You Need Affiliates

The best way to make a profit on anything is to sell a lot of it and being that you’re only one person you can only tell so many people about your offerings.

But imagine if you could double, triple, or quadruple yourself by getting other people to spread the word about your offerings? Wouldn’t you do it? The cost of having an affiliate program is minimal.

It’s also less expensive than other types of marketing such as placing ads, and what’s most important, if you plan it right, it really works.

  • Increase Your Reach – If you know there are other audience members out there who have not heard of your products and services finding affiliates to help promote your products to their audience will definitely increase your reach and enable you to help more people.
  • Make More Money with Less Effort – While it may seem expensive to pay for a sale when you’re dealing with digital products, remember that your costs do not go up with each additional sale, as they do with physical products. You can give a larger percentage of the price and still end up making more money, with less effort on your part.
  • Grow Your List – Encouraging affiliates to promote you not only increases sales but once someone buys from you, they’re now part of your audience and are on your list. Now that they’re on your list, you can market directly to them the rest of the items in your funnel.
  • Build Relationships – Once your affiliate program gets momentum, you’re going to notice some true movers and shakers. These people make the most sales and the most noise about your products. When you notice that, reach out to that affiliate and offer them a special deal such doing a joint webinar, or offering them a larger percentage of sales to encourage them to do even better. You can become quite close to your affiliate people and even get ideas for new products from them if you’re open to it.
  • Grow Bigger Than You – You’re only one person, working from your home office, or your kitchen table. But with affiliates, you can grow a literal army of salespeople to promote your products and services making your job one of management and creation rather than just sales. Eventually, you can grow a business that earns multiple six figures for yourself and others.

These reasons are great reasons to find affiliates to promote your products. The main point to take away is that you can sell more products with other people doing the work for you than you can sell on your own.

While giving out a percentage of profits might seem painful at first, it’s really one of the least expensive options to improve sales.

How To Find Affiliates

Now that you know you want an affiliate program, you need to find affiliates. Finding affiliates is a combination of simply asking people and letting interested parties know about your program.

In addition, you can encourage people to be an affiliate by offering excellent products, top-notch customer service, and a by offering generous commission.

  • Direct Contact – Find competitors and others who market to your audience who do not offer exact products or services as you and approach them directly. Work first to build relationships with these people in online groups, via joint ventures, events, and more and you’ll be certain to get a percentage of these people to sign up for your affiliate program and promote your products and services.
  • Customers – Your best affiliates can come from people who have purchased from you. Definitely run an email series for your customers to encourage them to earn money by recommending your products to their friends and family. This is a great way to end up with a true fan as an affiliate.
  • Colleagues – Even if you work from home, you are likely part of a group of like-minded individuals online and / or offline. Ensure that you let these people know that you have an affiliate program so that they can choose to join if they want to. You can also if you’ve used the right type of software, give special commission amounts to people you know.
  • Movers & Shakers – You’ve seen them on Twitter, Facebook groups, and probably on numerous webinars and other places. These big earners shake things up. Work toward building a relationship with them, then make it super simple for them to promote by giving them a free copy, graphics, and more. Offer to set it all up for them so that all they have to do is collect the money when they make sales.
  • Conferences – You can also meet potential affiliates at live events and conferences. Whether you’re a speaker or an attendee, you may meet people who need to offer your products to their audience. Make it worth their while to promote you, by also promoting them.
  • Print Publications – You can place ads in relevant print publicans such as work at home magazines and other magazines devoted to people who are interested in this type of income opportunity.
  • Social Media – If you join groups and friend people online, ensure that you also connect with potential affiliates. Take the time to get to know them. When it’s appropriate, let them know about your affiliate program. You can use social media also to talk about how excited you are about your affiliate program. The more enthusiastic you are about the program, the more they will want to join to earn money.
  • Blogging – Use your blog part of the time, to speak to potential affiliates. Your blog provides your audience with solutions to their problems. But, once you have an affiliate program, you can also mention how you want to help as many people as possible and your readers can help by becoming an affiliate.
  • Forums/Groups – Any groups you’re part of, online or offline, can be great places to find affiliates. The best thing to do is to build relationships with people you think would like and promote your products. Offer to do things for them, make your program so inviting that they can’t resist.
  • Online Ads – Another way to attract affiliates is to advertise the program and its benefits. You can use Facebook, Twitter, or even Ad Words to market the program. This works very well, if you have a good product funnel, offer excellent commissions, and a wide range of products for your niche.
  • Your Website – Don’t forget that your website is the hub of your business. Keep reminder info and an affiliate program link in a prominent place on your site. This can be short and link to further information about the program details.
  • Word-of-Mouth – People like to talk, so if you do a good job taking care of your affiliates plus offering really great products then super affiliates will notice you and talk about you. Plus, when they start promoting your products, other people in their circle will notice and join too.
  • Cold Calls – If you know people already that promote other people’s products and you’re sure that your product fits in with their niche, go ahead and drop them an email, or even get them on the phone. Be ready to explain what is so great about your product and how it benefits their audience. Plus, explain how you’re going to make it super easy for them to be part of your program.
  • Hire an Affiliate Manager – Even if you’re just starting your program, hiring an affiliate manager can help you grow your affiliate program faster. Hire someone who is familiar with your niche, who has connections to promote to super affiliates and who understands the software you use.
  • Directories – There are directories, such as affilitesseeking.com, where you can list your affiliate program. They do require a link back, but it’s free. More than likely, you won’t find as many affiliates this way since building relationships is very important. However, it does help direct potential affiliates to your opportunity.
  • Affiliate Networks – Another great way to find affiliates is to list your products in affiliate networks such as Clickbank.com or JVZOO.com. Marketers who are looking for a product to promote often go there to search for products. Make sure you offer a great program, and a lucrative commission. Include tools to make promoting easy. These could be articles, graphics, emails, etc.

Finding and recruiting affiliates is only part of starting an affiliate program. Now you need to make your affiliate offer worthy, appealing and timely. Plus, the more unique your offer is, the more affiliates you’ll recruit.

Making Affiliate Worthy Offers

If you really want to get the best affiliates, then you need to make affiliate worthy offers. Make smart affiliates want to promote everything you have because they know that you provide a great product, good customer service, and amazing creatives for them to use to market your programs.

In order to attract the right affiliates, it’s important to share certain types of stats with them so that they know what to expect with your program.

Keep in mind, you will not have any stats to show, but as time progresses, you will. As soon as you have this information, start sharing it.

Important Stats, Information & Figures To Share

Some statistics are more important to share than others. If you just consider what’s important to you about your affiliate program it’ll be easy to see what you need to share.

  • Conversion Rate: They like to know how often a visitor to the sales page converts to a buyer.
  • Commissions: They want to know how much they’ll make per product and whether or not there is potential to make more due to your deep funnel.
  • Upsell: Let them know if you offer an upsell or not and what the commission is on that as well as the conversion rate for that too.
  • Recurring Commissions: If any of your products offer
  • Incentives: Let them know what type of enticements you offer for successful sales.
  • Product Reviews: Do you allow affiliates to review your product free? Hint: Once you have stand out affiliates it’ll pay off to let them have a free copy.
  • Visitor Value: Let them know the target market for the product and the value it offers.
  • Training: While affiliates aren’t your employees and aren’t on your staff, you can still offer a lot of training to help them make more money promoting your products.
  • Collateral: Ensure that you have plenty of professional graphics, copy, and information that enable your affiliates to promote your product.
  • Program Description: Ensure that you’re very succinct and inclusive in the description for your program.

Anything you can let them know at a glance is important to share. You can offer more in-depth information as well, but the information right up front should include what they need to know to figure out if your product is what they want to promote to their audience.

Keeping Affiliates Happy

Once you recruit affiliates, it’s also important to keep them happy. Happy affiliates will be more likely to promote your products.

They may even tell other people about you too.

That’s why developing relationships, communicating, and following up with your affiliates is so important.

Developing Relationships

In business one of the most important things you’re going to do aside from creating amazing products that your audience needs, is building mutually beneficial relationships with other people.

In order to build relationships with affiliates, you need to understand them as a separate audience. They have different needs from the people that buy or get your products.

To help you build your affiliate relationships, here are a few things you want to do.

  • Communicate – Use email, webinars, teleseminars, and other forms of communication with your affiliates. Some of them will prefer email and others will like the one-on-one feel of webinars. When you keep your affiliates abreast of new products to come, changes in old products, sales, and other information they’re going to be that much more likely to stick with you and promote you because of the trust that you develop.
  • Listen – Communication is a two-way street. Therefore, it’s imperative that you also open the lines of communication in reverse. Ask them questions, conduct surveys, and connect one on one with your highest sellers. For example, you can have a trigger number of sales that elevates your affiliates to your affiliate inner circle where you can help them with all kinds of things.
  • Ask for Feedback – When you send out new products to your affiliates, ask for feedback so you can make the product better before launch. You don’t have to send it to everyone who signs up for your program. Choose a few affiliates for feedback, based on your knowledge of them and their reputation in the business.
  • Show Your Personality – People do business with those that they like, know and trust. The more you can connect with your affiliates and find ways to show your character, the more you can enhance this effect. Add a little personal information in your emails, webinars, and live videos, and live events. Seeing and hearing you can make a huge impression.
  • Be a Helpful Resource – When you really want to have a real relationship with someone, you seek to be helpful. Even if the assistance has nothing to do with your business, being helpful and pointing people in the right direction will go far in helping you solidify your relationships.
  • While you may not be able to pay as close attention as you’d like to each individual affiliate, you can use the information and tools at your disposal to build relationships that will stand the test of time and encourage even more sales if you’re open to it. Use email automation, set up training series, host live webinars to talk about your new products and to get ideas, and otherwise be open to new ways to connect with your affiliates.
  • Keeping Track of People you talk To — When you are seeking to impress people, one way to do that is to remember who you’ve talked to and what you talked about. A good way to do this is to use some sort of customer relationship software or help ticket software. This is true even if you aren’t really providing customer service to your affiliates due to a product they bought. The help desk software will keep track of all your conversations so that you can easily stick to your promises.
  • Hosting Contests – A good way to kick off some relationship building is to plan and host a contest for your affiliates. Give away some iPads, cash, and depending upon your price range, perhaps a free trip. The more outrageous you can be with your contest the more attention it’ll get.
  • Do What Needs to Be Done – Affiliate’s needs depend on their audience too. Suppose an affiliate contacts you and asks you to do a live webinar with them. It is to be played “live” multiple times. This is a good promotional item to offer your top affiliates. It will help you develop relationships as you get to know each other as you work together on the webinar and get other people involved.

Finally, the most important thing of all is to follow up. Even if affiliates contact you infrequently, make sure that you do contact them. Connect, encourage, and connect more. Always deliver top-notch services, products, and tools.

Affiliate Software & Tools

A variety of tools and software can be used to recruit affiliates. Consider all the things you need to do – keep track of people, your products, affiliates’ commissions, and payouts. You also need to be able to give them marketing materials easily. Try these tools and you’ll do great.

  • Website Building Software – The best website building software right now, hands down, is self-hosted WordPress. You can learn a lot about WordPress by going to their website at WordPress.org. Look for premium WordPress themes or use a free one if you like.
  • Website Hosting – There are many different website hosts, but you need a good host that offers security, safety, and great customer service. Some good choices are A2 Hosting and Siteground.
  • Landing Pages – While you can use your regular WordPress installation to make a perfectly legitimate landing page if you want the bells and whistles consider getting good software like Convertri, OptimizePress or any other specific landing page software. It will make it a lot easier for you.
  • File Storage & Delivery – The best file storage and delivery software is Amazon S3. It’s very inexpensive and you only pay for what you use. It enables you to deliver your products easily and quickly.
  • Email Marketing Software – There are some standard programs, as well as newer options that look great. Try Active Campaign, Aweber, or GetResponse. It depends on what you think you need.
  • Affiliate Shopping Cart Software – Different programs have various features, but a few have everything you need. Try Amember.com if you want to be in complete charge of your products and affiliates. Try one of the networks like JVZOO.com if you don’t want to host or run the software yourself.
  • File Sharing & Storage – Even though you may use Amazon S3 for product delivery, Dropbox will work great as well to deliver information to others on a smaller scale and to keep track of your work.
  • Automation – If you want to connect your apps together and create some amazing automation, Zapier.com is great software to try.
  • Paying People – Right now PayPal.com is the standard. However, there are other options like Stripe.com. Most shoppers on the net are used to using PayPal now. PayPal lets you set up “mass pay” so that you can pay more than one affiliate at a time by uploading a spreadsheet.
  • Communication – There are many ways to communicate information to your affiliates. You can invite them to a private Facebook group, or you can create a sign in using software like Amember.com. This software has an affiliate area, which can house messages, graphics, and other promotional materials. Keep in mind a central place works better than using regular email.
  • Help Desk – There is also software that you can set up that both your customers and your affiliates can use to get help. Software like Manage Engine’s Service Desk Plus is one such option.
  • Graphics – You’re going to need plenty of graphics to help promote your products and make affiliates happy. Try using Canva to help you. What’s great is that if you get Canva for Work you can save your branding and upload new fonts. Alternatively, look at Stencil or Snappa.
  • Promotions – You will want to use different types of software to promote your business such as HootSuite to help you automate much of the work promoting on social media.
  • People – While people aren’t often thought of as tools, they are. They’re part of your resources that you need to consider. Think of hiring an affiliate manager who understands software and how everything works so that you can focus on product creation.

Finding tools that will help you run your affiliate program will give you more time to create products that your affiliates can promote. Much of the work that you put in up front will pay off later when your affiliate program seems to run itself and you’re raking in the money.

What To Do Now

The best things to do are to figure out what affiliate software to use, get it setup, and then build relationships. Build relations with your own audience and with potential super affiliates.

Make your affiliate program the best you can. Offer great commissions, excellent marketing resources, and deliver an amazing product to become successful.

You can also start by using one of the affiliate networks instead, such as Clickbank.net and JVZOO.com. But consider building your own affiliate program using software that helps you build relationships with a self-hosted program or software.

The reason is that you own that, someone else owns the networks. But they are a good place to begin while you build up your affiliate army.

Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊

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How To Avoid Buying Low-Quality Digital Products

How To Avoid Buying Low-Quality Digital Products

How To Avoid Buying Low-Quality Digital Products

Any online marketer (regardless of experience) will often say that one of the biggest mistakes they’ve made is spending money on digital products which are hyped up – but just don’t work.

In fact, the ‘make money online’ scene is awash with so many low-quality info products and rehashed courses that one could almost consider it the norm.

The average decent person just getting started in the business struggles to come to terms with the fact that many unscrupulous marketers will sell products that are built on false promises and untested theory.

And if you are a beginner just finding your foot in the online business world, the power of FOMO (Fear Of Missing Out) and Shiny Object Syndrome are really difficult things to ignore, but these things can (and will) cost you time and money.

And let’s be completely blunt; these sellers have NO qualms lying to get a sale. They don’t care about you or your business, that’s the sad fact of it.

Many business owners develop a business with a genuine desire to help their customers, but the ‘make money online’ internet marketers are a definite exception to this.

Just wrapping one’s head around this fact is a monumental feat. But yes, many marketers will take your money and take you for a ride – but only if you let them.

Not all are bad, but you must do your due diligence to avoid those that are unscrupulous and selling you vapourware. Find the good marketers and stick with them, and generally stay away from marketplaces like JVZoo, WarriorPlus and Clickbank because the vast majority of products sold there are low quality and the platforms are not doing a very good job of policing what is being sold on their platforms.

So, if you wish to steer clear of these scams and save your money, here are a few pointers to take note of BEFORE you buy any digital products/training.

Do Your Research On The Vendor

This is the MOST important point of the lot. Join a few Facebook groups dedicated to online marketing and ask around there. Very often, you’ll find people mentioning bad experiences they may have had with the vendor.

You’ll also want to see what other products the vendor has created.

  • Do all their sales pages look similar with hyped up claims?
  • Are the domains for their previous products still in existence?
  • What’s their ranking in the marketplace?
  • Are there negative reviews for their products?

It’s important to remember that just because other marketers are hyping up the vendor’s product that doesn’t necessarily mean that it’s good.

Very often, the vendor’s friends will be promoting the product and telling you what you want to hear… or they may be part of a ‘back-scratching cabal’ where everyone praises everyone else in the group just to appear legit.

You need to be sharper than that. Do your research on the vendor thoroughly.

Analyze The Sales Page

The next step will be to take a logical, unemotional approach to the sales page. Very often, sales copy is designed to play on your emotions – to hook you in with the promise of quick and easy money – without any work on your part.

You’re told about ‘push button profits’ and ‘million-dollar loopholes’… and you end up believing that it’s really possible for you to be making 5 figures a month within 2 weeks.


Do you really believe that?

Doesn’t that sound too good to be true?

Yes, it does… and it is.

Almost all of these hyped up products do not work

If it was possible, why would these vendors be sharing their loopholes with you?

They’d be laughing all the way to the bank. Not trying to get you to buy their products. Do not be misled by their fancy sales pages and sugar-coated sales copy. The brighter the picture, the darker the negative.

Making money online is hard work – and anyone who tells you otherwise has something to sell you.

Look Out For Blatant Signs

When you’re on a sales page, go ahead and try closing the page. If you see a pop-up box suddenly appear and it’s offering you a discount of a few dollars, that’s a sure sign that the product is best avoided.

This is not generosity on the vendor’s part. It’s a last ditch attempt to hook you in. Don’t eagerly grab the product just because you got $3 off and think you got a deal.

You didn’t. You really didn’t. You got scammed.

If you stopped for a second to think about it, you’d realize that people who didn’t try closing the page wouldn’t have gotten the discount and would have paid more for the product.

Does that seem legitimate to you? After all, you could have been one of them.

If that doesn’t sit right with you… then do you think the product will be any better than the disreputable tactics on the sales page?

Sure, there are attention-grabbing income stats on the sales page – but whose stats are these and where are they coming from?

You may see a bunch of smiling faces on the sales page, supposedly of satisfied customers – but why do they all look like stock photos? Who are these people anyway?

So many questions… so few answers.

See, it’s these questions that you should be asking yourself before you buy any product. You need to be a cynic par excellence.

This is NOT one area where you want to be overly optimistic. Scan the sales page like a hawk. Ask around about the vendor.

Exercise due diligence before buying. You could spend years and thousands of dollars spinning your wheels and going nowhere – trapped in a vicious cycle of buying products that are all foam and no beer.

Or you could stop buying products on a whim and proceed cautiously. There’s no need to kiss so many frogs to find a prince.

There are many good products out there that will help you in your online marketing. You just need to ask around for recommendations. If you follow the pointers in this article, you’ll most probably make an informed decision.

Caveat emptor.

If you want to learn about creating your own profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊

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Content Creation: Batching Your Tasks

Content Creation: Batching Your Tasks

Content Creation: Batching Your Tasks

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen.

If you approach content creation in a linear fashion, it will take you much longer because you’ll constantly be switching between tasks.

For example, writing and editing are 2 different processes. If you edit as you write, your creative process will be jarred, and you’ll not achieve a state of ‘flow’ which is what most writers strive for.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

The best way to stay organized and speed up content creation will be to batch your tasks. Below you’ll find 7 tasks to batch.

Why Is Batching So Effective?

Batching is basically grouping similar tasks and doing them all at one go. It’s almost as if you’re in an assembly line at a factory repeating the same task over and over.

This will not only increase your speed, but you’ll find it easier to focus on the task too. You won’t need to constantly go back and forth between tasks.

While it may seem like you’re not making progress, because nothing seems to be getting completed when you’re in the process – when it’s time to create the content, everything will already be done, and you just need to start writing.

That’s when the speed truly builds up and you’ll make up for lost time and more. Now let’s see how to batch your tasks.

Decide On Your Task For The Day

Content creation generally revolves around 5 tasks:

  • Researching
  • Outlining
  • Writing
  • Editing
  • Publishing

You do NOT want to do them all in one day. So what you’ll do is decide what task you’ll do for the day. Ideally, you’ll want to complete all the work associated for a specific task before moving on to the next one.

For example, you might decide to spend Monday and Tuesday doing research. Wednesday may be for outlining. And from Thursday to Saturday, you’ll write like a maniac.

On Saturday, you’ll edit and proofread what you wrote… and on Sunday, you’ll publish the content.

This is just a general idea. Decide for yourself what you’ll do each day and only focus on that task.

Work In Pre-Determined Time Blocks

The next step will be to decide WHEN you’ll do the work. You don’t want to adopt a haphazard approach to content creation – or you’ll never get the job done.

Decide on a time block when you’ll begin and end the task. For example, you may decide to do your research from 9am to 11am. That’s fine. Just make sure you stick to it.

Many people find it especially difficult to write. Like author, Steven Pressfield said, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”

The best way to overcome this problem will be to sit down at your desk at the specified time, whether you like it or not… and give yourself just 2 minutes to write. Anyone can do that.

You’ll realize that once you start, most of the time you’ll keep going. Use this technique and you’ll trick your mind into being less resistant to the task at hand.

Do Your Research

In step #3, you’ll do ALL the research you’ll need for you to write later on.

This is especially important for non-fiction. Keep your research notes organized so that you can refer to them easily.

Remember to create a customer avatar of your ideal prospect; this way you can write all your content in a way that is incredibly appealing to him or her and you will be much more likely to get them to take a particular action (you are adding a call-to-action in your content, right?).

Outline Your Content

Having an outline will increase your writing speed exponentially. Of course, your outlines will be based on the research you’ve done.

Make a list of the points you’ll cover and so on. Even if you’re typing on a computer, having your outlines written on paper in front you is recommended.

In this way, you can glance at your outline as you type rather than switching between tabs and so on.

Write Like A Maniac

This is where the pedal hits the metal, and the rubber meets the road. Once your outlines are all ready, start writing your content.

There’s a saying – “Write drunk. Edit sober.”

So when you write, just let your thoughts and words flow. Don’t be overly concerned about typos, etc. The goal is to get the content written.

Even if you’re creating content for infographics, social media posts, sales copy, etc. this principle will apply. Write first… and churn out ALL the content that you need to complete!

Take Time To Edit

Once all your content is done, it’s time to edit the content and fix the errors such as spelling/grammar mistakes, sentence construction issues, typos, etc.

Batching this task will mean completing all your editing for the content you’ve created before moving on to the final task.

This may seem an onerous task, but it can have a significant impact on the final piece of content, so can’t be overlooked.

Publish Your Content

This is the most fun part of the lot. You’ll either be publishing the content on your blog or turning it into a digital product to sell. You might have other plans for it, but the principle stays the same.

Publish your content when it’s all completed. A common mistake beginners make is to create 1 piece of content, do all the steps above… publish it… and then run off to repeat the process with the next piece of content.

Can you even imagine how tiring and time consuming that will be?

By now you’ll realize that while batching your tasks seems to be a more delayed approach, it’s actually faster when you look at the big picture.

Adopt the pointers in this article and you’ll be a lean, mean, content creating machine.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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10 Things To Avoid When List Building

10 Things To Avoid When List Building

10 Things To Avoid When List Building

As useful and as popular as list building is, there is a chance of having some problems when not used properly.

Incorrectly using it may have consequences that can be dangerous for your business or simply make your customers feel uncomfortable.

In this article, let’s look at 10 things you should not do:

Don’t Think About List Building As A Once Only Task

List building is an ongoing effort. The process might be getting from A to B, but it hardly ever ends, because your mailing list needs to keep growing over time. You can’t just create a mailing list with your first contacts and then just set them up for your newsletter.

What you really look for when you build a mailing list is to keep the influx of new subscribers coming, engaging them, and making them bring new people. You have to reinvent what you do with your mailing list from time to time and care for it. After all, this is your business!

Don’t Think About Your Mailing List As A Short-Term Recruiting Tool

You just can’t set up an offer to give something free for signing up to your mailing list as a method to lure in prospects, because you’ll end up with a mailing list full of people deleting your messages after having got what they wanted from it.

Make It Personal

One of the key words that successful marketers, salesman and saleswomen alike use for closing a deal is the word YOU. Subscribers already gave exclusivity by granting you access to their inboxes. What they want is for you to talk to THEM individually.

What you have to do is sell in a personal manner, even if you’re forwarding a promotional sales message to your 20,000 subscribers. Don’t just talk about the product and the market. Talk about how YOU can benefit from getting what YOU are being offered.

Don’t Focus Entirely On Marketing Somebody Else’s Product

Let’s face it, if you don’t own a product, you’ll be perceived as less trustworthy, as far as marketing efforts go. If you just focus on selling products and nothing else, especially if those products are from a third party, you’ll be end up being seen as another internet marketing robot.

That’s why you need to offer something that comes from you, something that you worked on that you don’t have to ferociously advertise and maybe even lie about in order to make a quick profit.

Don’t get me wrong; affiliate marketing is a great online business model, but you will be much better off in the long run by creating your own product and then having affiliates promoting your offer to their lists!

Don’t Buy Lists Of Email Addresses

This is a big no-no. Never, ever buy email databases. An email address coming from a mailing list for hire is surely receiving lots and lots of unwelcomed emails on a daily basis. If you send them an email without them knowing who you are, your message will get dumped as spam along with the others.

If they’re receiving unknown email for the first time, they will see you as an invasive, untrustworthy source of spam. They will block you and trash you in front of other prospects, so this practice will not pay off, even in the short term.

Don’t Take Email Addresses From External Websites

Don’t just go to a website or social media site and take email addresses and start mailing them without permission (and, yes, people will do this). Remember that a mailing list is built upon the interest and trust of prospects, and by sending them unsolicited correspondence is just out of touch with that fact.

Just like with email addresses taken from a mailing list that you bought, you’ll end up blocked and with a bad reputation, plus with ever tightening laws on data privacy, it is illegal. Try not only to be careful, but to completely avoid these kinds of practices.

Don’t Flood Your Subscribers With Email

This is kind of an obvious and valid point, but companies and individuals alike tend to forget that people don’t like to be inundated with email.

It is good to engage your subscribers with news, offers and contests, but there’s a fine balance of how many times a day you should message your subscribers.

Of course, this will depend on the kind of activities and products that you promote, and we recommend keeping newsletters limited to a daily basis, mailing offers and promotions two times during the day and mailing contests at random intervals.

Remember that not messaging enough can turn out to be as bad as messaging too much. You can end up losing subscribers and worst of all, customers, to the competition.

It’s all about balance and emailing daily or every other day should be fine. You may want to send a couple more if you are promoting a launch but do this sparingly.

Don’t Send Out Information Without Value

This is also something that some marketers and especially business owners without enough marketing guidance end up being guilty of, emailing the wrong kind of information.

This pitfall can be as simple as promoting poorly selling items, thinking it would sell, or by promoting the wrong kind of content to the wrong audience. Therefore, it is important to know who you are targeting certain email content to.

Internet marketers are notorious for this. They rarely provide educational content to help their readers but are constantly promoting products to their list.

This churn and burn model is an awful way to conduct business, because you are constantly needing to find new subscribers to replace those that are leaving because you are not providing value!

Instead, try offering value and building a tribe; it’s much easier to keep someone on your list once they’re on it!

Don’t Make Your Mailing List A One-Way Channel

One of the most prevalent, yet most harmful practices in email marketing today is making email a one way communications channel. What this means is that companies use it to message customers and prospects, but not offering them a way to communicate back.

This is bad for business, because if customers feel that they don’t have an effective way to directly communicate with a company, they might start looking elsewhere. Remember, that email is not only about advertising, but also about communicating with your clients.

Encourage readers to communicate with you. This has a twofold bonus; you are building an engaged list, and the likes of Gmail will reward you for this by ensuring your emails reach your subscribers Inboxes.

Another mistake is the reliance on auto responders. Auto responders send out an automated response to an inquiry or complaint from a customer, and then another one until the inquiry is resolved. As a business, you have to think twice about how this makes somebody think about your business ethics.

Don’t get me wrong; autoresponders are an amazing email marketing tool, but they need to be used correctly.

Don’t Trick Prospects

This is obvious, of course, but it is too often used as a cheap way for attracting prospects. You use a call to action to join your mailing list to enter a contest to get a big, sometimes unrealistic, prize.

While it is true that this sometimes works, it isn’t long term. If prospects don’t receive your promised prize, they forget about you as easily as they enlisted to your mailing list.

Also, most careful and educated prospects won’t just fall into this, so please don’t resort to underhand tactics as they aren’t sustainable long term, and you will get a bad reputation as one to be avoided.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

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10 Things To Implement For Successful List Building

10 Things To Implement For Successful List Building

10 Things To Implement For Successful List Building

If you have been marketing online for any length of time, you will know the importance of building your own email list.

You own your list, whereas you don’t own the social media platforms you may use to build an audience, and it can be taken away from you, and where would that leave your online business?

So, if you haven’t started already, start building your list and learn some email marketing strategies.

This article will cover 10 of the things that you can implement to grow your business with an active email list, and are a key to effective email marketing.

OK, let’s dive in…

Personalize Your Emails

It goes without saying that first impressions matter, and this is triple important for emails. Quick question: What would you do if you subscribed to a company’s email newsletter only to find out that their emails are kind of boring? Simple fonts, no backgrounds, no signatures, and so on.

What will happen is that you will ignore them, and eventually they’ll automatically end up in your spam folder. This is exactly what would happen to your emails if you don’t pay special attention to your email’s presentation.

Of course, you need to be careful and limit personalization to the subject line and the first line of the message, or your email may seem forced or fake. Also, don’t overshoot its design, just use something related to what you do as a business or professional.

Use Blogging And Landing Pages

Your mailing list will go as far as the means you use to market will take it. This means that you can’t just use a corner of your website to show a sign up form and call it a day. What you really want is to get traffic, and put your mailing list out there.

You can do that by having a blog dedicated to content outside your website, with carefully structured information that can be used to get traffic from wherever you can and then insert a landing page with a call to action to join your mailing list.

Make Good Use Of Lead Magnets

Lead magnets are teasers or incentives that you offer in a call to action to motivate your prospects to join your mailing list. The trick behind a lead magnet is giving away something that can only be obtained by joining your mailing list.

For example, giving away a free eBook, tips, or pieces of content that is not going to be published on the website and is exclusive, can be wonderful lead magnets.

Even if your prospects only sign up for the promise of a one-time free piece of content, they will be on your mailing list. From then on, it’s up to you to keep them engaged.

Use 100% Effort When Creating Your Email Content

If a personalization is the appetizer, then quality content is the full meal. You already sent emails, but what you really want is for your customer to read them and make use of its contents.

Creating quality content for your emails guarantees that your customers will be waiting for the upcoming email. Build up anticipation by creating special content from time to time, hosting contests, sending gifts to random customers, anything to keep them on edge!

Allow Guest Posting

Guest posting is a great way to make your prospects and repeated customers perceive you as a reliable source of information. By allowing guest posting and announcing it on your newsletter, you can have people wanting to read something from a different perspective.

It will also generate traffic by means of word of mouth. If somebody on your mailing list sees a guest post from somebody that knows someone is going to enjoy, they will forward that email to that person, so you’ll probably add someone to your mailing list!

Use Paid List Building Services If You Can Afford Them

While it is true that you can use some free services to manage your mailing list, it is also true that their usefulness will get limited as your mailing list grows. Not only will you be limited to a low number of subscribers, but your options to refine your list will be limited, as well.

That’s why we recommend using paid services to manage your mailing lists and to assist you in expanding it. In any case, you have to remember that the costs of email marketing are the lowest among marketing methods, and it also offers the biggest return of investment!

Give Away Stuff To Your Subscribers So They Reciprocate

There’s a simple yet all too often overlooked rule for email marketing, and it is simply about not offering something for your customer to buy during their first week on your mailing list. Instead, give them something like a gift card, or a free eBook.

By giving them something that they don’t have to pay for, you are in fact building up loyalty. This way, you’re teaching customers that you trust them by giving them a gift, and at the same time you’ll be teaching them to trust you back.

Study Your Customers So You Can Properly Target Them

You can use multiple ways to study your customer base and prospects. You can do it by using metrics, by visiting the kind of websites they visit, or by the kind of products and services that they buy, but you have to do it.

This will be helpful, because if you know your customers, you don’t have to offer them everything you sell. You only have to target them and give them what you know they want. Email each of your customer segments with what they’re looking for, and they’ll stick with you.

Work On Follow-Up Emails

You need to have a follow up email ready to be sent once somebody signs up for your mailing list. It is as simple as sending out an email welcoming a new subscriber and taking them to a start page with instructions and information about what he or she can do now that they’re signed in!

Run Periodic Maintenance Checks On Your Mailing List

You need to run a periodic maintenance check on your mailing list to know where your resources are going. It is just not worth it to have users getting your emails in their spam folders, or have dead addresses on your list. Make sure you do this clean up from time to time.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

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