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what social media marketing

8 Habits Of Successful Social Media Marketers

social media marketing

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully.

See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know Your Niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs.

For example, any new golfer will want to know about perfecting their swing.

Think about the beginners new to your niche, and intermediates, and how you will become a magnet for them as they look for solutions to their main issues.

Create a customer avatar to identify your ideal customer and target your marketing towards them.

2. Block Time On Your Calendar

Make an appointment each day with your social networking profiles.

Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time.

Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.

For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

3. Leverage Advertising As Needed

Even a small budget can go far with the right content on the right network.

Using the example of the hot tweet above, consider turning it into a sponsored tweet.

Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.

4. Using Automation As Needed

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks.

Pay particular attention to publishing content during the times you are not online, for around the clock marketing.

Do a search to find the best times to post on the various social media platforms to your audience for maximum impact. The best time will vary between platforms and this is where automation tools, such as ContentStudio make things so much easier.

5. Think Engagement, Not Just Eyeballs

Your content should have a high potential to evoke a response, such as a comment, like or share.

Make your calls to action obvious to get the response you want.

Here are some ideas for calls to action:

  • Poll
  • Survey
  • Provocative or thought-provoking question
  • Sharing interesting articles and other niche-related content, and encouraging others to as well
  • Creating a range of content at your site and sharing it
  • Comment on a recent news item

If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow Others And Engage As Needed

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

Remember that these are social media platforms, so you need to be social.

You must engage with people or you will end up being ignored and people won’t even see your posts. It doesn’t take too much effort to like a few posts and to write a thoughtful comment or two does it?

7. Connect With Thought Leaders

Connect with the top people in your niche.

You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.

Your network can be a really valuable asset so try to grow and nurture it whenever possible.

8. Track Your Results

See how many engagements you get from each activity.

If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.

So, there are 8 habits of successful marketers. Now let’s look at the flip side and look at some of the mistakes less experienced social media marketers may make.

7 Costly Social Media Mistakes

strategies for social media marketing

Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer.

However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes.

Here are the top 7 to watch out for if you are a newbie social media marketer.

1. Unclear Goals

Do you want sales, subscribers, followers?

Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action.

By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.

2. Unprofessional Profiles

Make your profile as informative and professional as possible.

Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition.

A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.

3. Following Too Few People

As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow.

Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.

Growing your network of likeminded people is important so don’t neglect this step.

4. Promoting Too Soon

Most newbies to social networking are there because they’ve heard it is a great way to reach millions of people.

They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.

Social networks are just that, social. It’s not about you hammering out promotion after promotion.

Focus on building relationships and connections that are based on your common personal and/or business interests.

5. Publishing The Wrong Content

Every social network attracts people who prefer a specific type of content or type of delivery.

For example, most Twitter users want very short and to-the-point messages.

Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video.

Organize your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.

6. Ignoring Daily Search Results

Conduct a quick search each day for a couple of your business’s keywords and/or brand products.

Look for mentions of your business, product, and/or your name. Also look for questions and positive or negative comments on other sites.

If you see questions, answer them and/or refer the person to a specific URL for more information. If you see positive comments and reviews, thank them.

If you see negative, refer them to your customer service email for more details on what their issue is.

The offer of help will show good will to anyone who might have seen it and sort the real customers from those who might be doing nothing more than trying to damage your reputation online.

7. Retaliating

No matter how unfair they have been. Just don’t retaliate in public.

It could cost you more than you can ever imagine. Keep it professional at all times.

If you want to learn about even more mistakes you should avoid, then check out the featured resource below for a free report; download, read it and take action 😊

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online training

How To Find Profitable Ideas For An Online Course

online course

Have you ever wanted to create a course to teach others about a topic you are knowledgeable about but aren’t sure where to start or even whether it would be worth your time and effort?

Creating a course is a fantastic business model but you need to evaluate the niche/topic/subject first to ensure that your efforts would be profitable! After all, you are in business to make money, right?

Creating a profitable online course that will help you take your income to the next level is certainly doable and is easier than you may think, especially with today’s modern technology.

And the truth is, there are few other opportunities quite as profitable as creating an online course on a hot topic.

People crave knowledge, and they’re willing to pay for it.

Think about just how many tutorials you’ve read or watched over the last year.

How many times have you searched YouTube for video tutorials on different topics?

How many books or reports have you read in the hopes of learning a new skill or empowering yourself?

Course creators and instructors put themselves in a very powerful position.

Not only are they able to build a sustainable online business (that runs on complete autopilot), but they become known as thought leaders and influencers in their markets.

And think about just how powerful THAT can be.

So for today, I want you to think about the different courses you could create for your market.

Begin by digging deep into your niche or industry so you’re able to identify hot topics that people are interested in learning more about.

If you aren’t sure where to start, begin where courses are already proven to sell!

Udemy.com, Teachable.com and SkillShare.com are all fantastic places to begin your research.

Pay attention to the number of students enrolled in each course as it’s a clear indicator as to the overall popularity of the topic.

Then, pay attention to the reviews. Read through them all and take as many notes as possible, especially when you uncover reviews that indicate something was missing from the course. 

This could be a great entry point for your own course, and help you stand out from the crowd.

And finally, browse through the course outlines.  These trainers have given you everything you need to come up with a solid outline for your own course!

The summaries and course descriptions can give you an unlimited number of ideas for your own modules as well as help you shape the foundation for your content.

Creating A Winning Course

online training

When it comes to creating outstanding courses that attract attention and outsell the competition, you’ll want to make sure to pay attention to 3 main things:

1: Content Formats

Don’t stick with just one main format!

People prefer to learn in different ways. Personally, I prefer to read instructional based content, while other people will only take courses that are video based.

So obviously the more content formats you offer to students, the easier it will be to provide everyone with the type of training they’re most interested in.

2: Titles & Descriptions

A lot of course creators overlook the power of a killer title. In reality, your course title can help make or break the success of your course.

It needs to stand out, immediately capture attention and be edgy and different from anything else out there.

Don’t be afraid to play around with different titles.

The same goes for the description and summary of your course. You want to give people enough information to get them excited so they sign up, but you don’t want to bog them down with TOO much information.

Look to strike a healthy balance of giving them the details they need while using summary titles that provide a sense of mystery and intrigue.

3:  Price Structure

Don’t underprice your course trying to compete with existing programs. Instead, consider how many people equate a higher price with a superior product.

If you find that the majority of courses online are selling at $47, consider a $67 or even $97 price point.

You can always lower it later on, but it is definitely worth testing at a higher price point.

How To Get Course Reviews Quickly

online business

One of the things that can drive in sales and help you stand out in the market is being able to get those review numbers up.

You’ve likely experienced the different a ton of reviews can make yourself when you’re considering what products or services to buy.

Reviews are social proof. They tell potential customers that your product has lived up to its hype or expectations, and that buyers are satisfied with their purchase.

It removes buyers concerns by reassuring them that their decision to purchase will be one they won’t regret.

So, how can you bump up the number of reviews you have so your course stands out?

Ask for them!

The key is to prompt your students to leave reviews throughout the learning process rather than just at the end.

That way they’re reminded several times without being bombarded. If you only ask them to leave a review once, at the end of the training, you may never have the opportunity to ask them again.

The tricky part is finding the right spot within your course in which students are likely to still be excited about the material and have also completed enough steps to where they feel they’ve gotten somewhere.

You want your reviews to demonstrate the quality of your course and how useful your information is.

So, place your review requests at key points during the training after your student’s have completed a goal.

If you really want to ramp up reviews, consider offering something extra to those who leave them.

Here are a couple of easy ways to do that:

1:  Offer Free Review Copies

This is a common strategy used by course instructors who don’t yet have a large following.

Post on Facebook or to your email list and offer a handful of free review copies to those who will leave genuine feedback.

You could also try YouTube too; why not do a video of an overview of the course and encourage your viewers to sign up for a free review copy in return for honest feedback?

2:  Offer Additional Content

You can increase the value of your course to those who take the time to leave reviews by offering additional content or modules in exchange for their time.

It rewards your students and encourages them to leave a glowing review.

Can you think of other ways to encourage your students to leave reviews? Leave a comment and let me know!

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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what is success

Ten Tips To Achieve A Success Mindset

success mindset

It’s safe to say that we all want more success in our lives, and that success may take many different forms.

You may be looking for financial success in your career or business, or you could be looking for personal success in relationships etc.

Whatever you are striving for, hopefully this post will help on the way to achieving it.

Want to give your mind a kick up the backside and put it into 5th gear? Well, these ten tips will help you shift your paradigm into a success mindset.

Here goes…

1 View Failure As A Learning Opportunity

Don’t view failure as a crushing defeat but rather as a chance to learn and to come back stronger!

So many people fall foul of this and give up before they have even really started. Don’t let that be you!

Fail forward and fail fast; don’t dwell on your past mistakes as these don’t define your future.

2 View Obstacles As Challenges

Likewise, try to view problems as challenges to be overcome. This will just make your victory all the sweeter.

This is closely linked to point one and if you can reframe failures and obstacles as challenges that will help you to grow, this will help you to keep going.

Remember that nobody grows in their comfort zone; you must be pushed to grow and this is the type of opportunity that obstacles will give you.

3 Don’t Choose Between Two Things

When trying to choose between two things that you really want, the best answer is always to find a way that you can make them both happen.

Focus and clarity are important so you need to decide which is the priority and put all your energy into that one first.

Don’t try to multitask and tackle multiple goals as this is a recipe for failure; multitasking is a myth and NOT for the success minded person.

4 Don’t Let Others Define Your Success

Too many of us have one set view of what success looks like and we struggle to see it in any other way.

Success is doing whatever it is that makes you happy. Don’t worry if that just so happens to make other people raise their eyebrows!

Like I said in the beginning, what you want for success can vary wildly and will probably change during various stages of your life so don’t be constrained by other people’s idea of success.

Determine what you want to achieve ad really go for it.

5 Invest In Yourself

Investing in yourself is the most important way to start achieving more.

This is the best way to spend money and the best way to spend time. Develop your skills, buy a suit and fix that hair!

If you are buying training to learn a new skill and you put your new skills into action, then what initially looked like an expense has turned into an investment and should more than pay for itself in the long run.

6 Act Like You’ve Already Won

Acting like you’ve already won is the best way to empower yourself to be stronger and more successful.

When you do this, you give off an aura of success that makes others gravitate to you!

Visualisation can be a very powerful tool and can really help to keep you motivated, especially when you do hit the inevitable obstacles.

Always have your eye on the end goal but don’t forget to enjoy the journey too!

7 Know Yourself

This can be tough, but you really need to do this.

Know yourself and be honest about what you want, who you are and what your strengths and weaknesses are.

By doing this, you can focus your efforts on what you do best. If you need help in another area to reach your goals, consider outsourcing to experts in that area so it won’t hold you back.

8 Avoid Toxic People

Avoid the people in your life who are constantly telling you what you can’t do, who are making you feel bad about your dreams.

This is absolutely vital to your success. Don’t stay around people who constantly drag you down or are negative or call you a daydreamer.

This can be especially difficult if the people concerned are close family or friends.

As you start to achieve success people will become jealous of you and try to pull you back down to their level because you are exposing their flaws, and this makes them uncomfortable.

Find people who encourage you and celebrate your success with you.

9 Surround Yourself With Positive People

Likewise, surround yourself with positive people and surround yourself with people who share your vision and can help it grow!

True friends should always want what is best for you and will be happy when you achieve something.

You can also find online forums of likeminded people who are all there for the same reason and will all help to support and encourage each other; don’t underestimate the online community.

10 Do What You Are Most Passionate About

The simplest way to be successful in life, is to put more effort it. That means being willing to get up earlier, to work harder and to work smarter toward that goal.

But this shouldn’t feel like work. Why? Because it should be something that you absolutely love.

Spending your life working hard on something you don’t care about is a waste and when you find your passion, you’ll find it unlocks boundless energy and enthusiasm.

So, there are ten tips to help you to increase your success mindset.

Another tool you can use to increase your chances of success is to adopt habits of other successful people…

The Positive Habits Of Successful People

mindset to success

What do positive people have in common? Lots of things. And in fact, if you look at the most successful people across every different discipline, you’ll often find that they have more in common than they have differences.

Top athletes have a lot more in common with top CEOs than you might expect and the same can be said for artists too.

And when we recognize these habits, we can often break them down and work backward to discover some of the most important traits and habits we need to adopt in order to join them. Here are some of those positive habits…

Self Development

On his podcast, author Tim Ferriss interviews some of the most successful people in the world ranging from actors, to singers, to athletes to programmers.

One of the things that almost all of them surprisingly have in common is that they start their day with meditation. And of course a lot of them exercise too.

What does this tell us? It tells us that the successful mindset involves being willing to work on yourself and get better. When you do that, you have no limitations and you can keep on getting stronger and better!

Following A Passion

Another thing that you’ll find without exception when speaking with successful people is that they have one singular passion that they follow in every single aspect of their lives.

You’ll be able to tell because they will start talking about it right away and their eyes will light up!

It makes sense too – because when we have a real passion, it gives us the drive, focus and determination to work harder and smarter than everyone else.

Breaking The Mold

Something else that all of the most successful people in the world share is the willingness to break the mold – to walk the path less trodden.

This is how they discover opportunities that others miss but it’s also fundamentally what made them able to question their life’s path in the first place.

Arnold Schwarzenegger was certainly unique for deciding he wanted to become a bodybuilder (he came from a small village in Austria). He certainly raised eyebrows when he moved to America. But he had the courage to know what he wanted and to go after it – even if it was a bit unusual.

Don’t be afraid to be you and to go the way you want to go. Rules are there to be broken – that’s why they’re called breakthroughs!

As you can see, having a strong mindset is critical to any attempt to achieve success in anything in life, so click on the featured resource below to get a free report on how to develop a strong mindset that compliments this post perfectly. Download, it read and take action 😊

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Networking Mistakes

Building Customer Relationships That Last

Customer Relationships

One of the ways a business builds its brand is to tug at the emotions of their audience.

The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients.

You can actually set out to build these relationships by using emotional marketing techniques.

Show Them That You Know Them

Customer Relationship Management

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them.

When you show interest in them, it will make them interested in your business and you.

When you discover something about your audience, let them know through your content and your actions.

Treat Them Right

What Are Customer Relationships

So many times business owners have sales and special events to get new clients.

What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too.

Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

Be Transparent And Honest

Networking Marketing

One way to endear yourself to your audience is to always be transparent and honest.

If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it.

Doing so will endear you to your audience and make you appear so much more trustworthy to them.

Put People Before Numbers

Networking Mistakes

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers.

If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line.

The more people trust you, the more they’ll buy from you.

Be Fun When Appropriate

Customer Relationships

No one wants to feel as if they’re communicating with a robot or someone who is not real.

Be funny when it’s appropriate so that you can show your humanity.

Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.

Be Responsive

Customer Relationship Management

Your customers expect to get an answer when they have a problem, and they expect it to be quickly.

Provide many different ways for your audience to contact you.

Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.

Engage With Your Audience

What Are Customer Relationships

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch.

They can help name it, help define what should be in it, and even how much you should charge for it.

Your audience can also be your best source of word-of-mouth marketing.

Consider The Communication Format

Networking Marketing

Also, it’s important to try to get an understanding of how people communicate within their environment.

Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person.

Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.

And talking of relationships, do you network with other marketers to try to grow your influence and reach?

If you do, there is a right way and a wrong way to do this and if you get it wrong it can seriously hamper your growth so, just like your customer relationships, it’s important to build a network that lasts, so let’s look at the most common networking mistakes and how to avoid them.

Common Networking Mistakes To Avoid

Customer Relationships

When it comes to networking, you always want to make sure you do it right so you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely.

You might think you’re doing everything right, but if you find you’re not making the connections you expected, then perhaps you have fallen into some of the network traps out there and didn’t even realize you had.

Here are some common networking mistakes and how you can avoid making them in the future.

Not Getting Help

Customer Relationship Management

Many people have a hard time asking other for help. Networking is all about making connections, though. People don’t know what you need unless you ask them.

Use whatever personal or professional network you have and ask them to help you. You need to be connected to the right people.

The more people you have getting the word out about you, the better, so don’t be afraid to ask for help.

Not Maintaining Your Relationships

What Are Customer Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, colleagues, and other contacts – on a regular basis to see how they’re doing.

Keep them up to date on you as well. Remember, don’t make it all about you; you will want them to know what you’re up to while also finding out what they’ve been up to.

Not Taking Advantage Of Social Media

Networking Marketing

We live in a day and time where networking is really everything we do every single day.

Social media has made it so easy to be connected to so many different people throughout the world, and if you’re not using this then you’re missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.

Not Making In-Person Connections

Networking Mistakes

Yes, we are in a day and time where social media is super-important to networking, but that doesn’t mean you have to stop meeting people in person.

You should never do that. You can’t do everything over the internet.

If your online connection is not local to you, then use a multitude of different technologies like Skype which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.

Not Being Grateful

Customer Relationships

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

After having a conversation with someone in person or online, send them a quick thank you note for their time.

It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to speak with you again.

Not Making Sure It’s A Two-Way Street

Customer Relationship Management

When someone helps you out and makes a positive connection for you, then you have to be sure that you give back in some way.

You especially can’t keep going back and asking for help without giving back in return.

If you can avoid making these common mistakes, then you should be able to create a large and successful network for your business.

All this networking and customer relationship building can leave you exhausted and you need to ensure you have enough energy. Click on the featured resource below to help you with that and grab a free report, How To Energize Your Life; download, read it and take action 🙂

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Copywriting For Beginners

Common Elements In Highly Converting Sales Copy Part 2

copywriting

This post is a continuation of looking into the common elements present in highly converting sales copy (you can see the first post here). In it we looked at the headline, storyline, sub-headlines, testimonials, and statistics to increase confidence.

Now lets’s continue and firstly let’s look at using media such as video and images.

Using Images And Videos In Your Copy

Sticking to text alone in your sales copy will be a big turn off for most prospective customers. Big, long blocks of text look boring and overwhelming. People have short attention spans now, so you need to break that text up with images and videos.

You can use stock photo sites like iStockPhoto or DepositPhotos to break up the text. If you want to use free stock photo sites you can check out Pixabay, Pexels or Unsplash, but if you can afford to pay for your images ,they will be better and more unique.

For example, if you’re in a section where the sub-headline and storyline are discussion frustration for diet failures, you might want to use an image of a man or woman feeling frustrated in front of a plate of food or on a weight scale.

You might have a before and after picture of yourself after using your diet and fitness plan. Or a photo of you sitting on a Lamborghini showing off your earnings. Make sure your image isn’t clickable because it might take the customer off of the sales page.

With video, keep it short if you’re using it to break up the text sales copy. You don’t want to have five 20-minute videos on the page. Just keep it under 3 minutes each. Sometimes, it might require more, such as if it’s a demo of a software.

Don’t have the videos auto-play. Some marketers do prefer this, but most consumers don’t. If they have their volume up and they’re at work or somewhere quiet, and suddenly your sales page starts blaring, they’ll leave quickly.

When you host your video, make sure you eliminate as many click out options as possible. For example, if you host on Vimeo, it automatically defaults to make the Vimeo logo clickable, your name, the title of the video, and more clickable – all taking your customer away from the sales copy.

Strategic Bullet points To Help Clear Up Confusion

copywriting 101

Bullet points are a blessing to most consumers who are short on time and who want to just get a quick rundown of what your product can do for them. The benefits are what many marketers focus on with their bullet points.

They work the same way your image and videos do in terms of helping break up big blocks of text, even though they are also text-based. They’re usually lists, or short, punchy sentences as opposed to lengthy paragraphs.

But you can also include pain points as bullet points. For example, you might have a sentence that says, “Wouldn’t you love to…” and then have bullet points addressing their pain points – stop having to shop in plus sized stores, avoid the shame and embarrassment of swimsuit season, etc.

Another way to strategically use bullet points is to have a rundown of what all is included in your product. You can say, “In this bundle, you’ll get…” and then go into detail about what all is included, such as – a 38-page PDF guide, 10 checklists, 5 videos you can refer to whenever you need them, and so on.

A Guarantee Can Close The Deal

Copywriting For Beginners

A guarantee can be both an image and text explanation. You can get stock photos that say “Money Back Guarantee 100%” or instead of 100%, they may say 7 days, 30 days, 90 days and so on.

Some might go one step further and says “Double your money back” or “Lifetime” guarantee. You don’t have to use a stock image or banner to showcase your guarantee, though.

You can use bold text and a note that simply explains your guarantee (or lack thereof if you decide not to offer one). The main thing you need to do is remember which guarantee you chose and abide by it.

Don’t offer a 60-day no questions asked guarantee if you’re going to harass your customer about why they want a refund and then refuse to give it to them. When you do this, word gets around and it could even put your accounts on various platforms at risk.

Create A Call To Action To Guide Them To The Finish Line

sales copy

Authentic urgency is lacking in the online marketing industry. Too many unethical sellers use false urgency to try to get a sale. Instead, create real urgency and scarcity because in future launches, people will know not to wait.

With your call to action, you want to give them a short reiteration of what they’ll get or what they’ll miss out on if they do or don’t buy your product. This is a great time to add a reminder of 1-2 pain points, because that’s the whole reason they arrived on your sales page in the first place.

Never expect people to automatically know to click the buy button, download now, and get started. You have to state it and guide the customer through every step along the way.

Working With Buy Button Options

copywriting

With buy buttons, you have the option to use a button that a platform provides for you – like PayPal, Warrior Plus or JVZoo. But you can also download and use a button of your choosing.

Make sure if you’re using a platform-based buy button that you either use one without a guarantee on the button or that their guarantee matches what you’re offering.

For example, on JVZoo, there’s a button option that says 100% satisfaction guaranteed, so it would need to match what you want to stand behind.

If you want to have a bit more freedom, you can use a payment processor such as Thrivecart and this is probably more advantageous in the long run.

As far as placement, some people only put one buy button at the very bottom of the page, while others place them throughout the sales copy. You may want to have it at the bottom with a countdown timer right above it, showing when the launch pricing or sale ends.

The Importance Of A Simple Post Script And Signature Area

copywriting 101

Somewhere at the bottom, make sure you have a digital signature along with your image. People like to know who they’re buying from. You can either upload your real signature or create one from a variety of fonts online.

There are Post Scripts (P.S. and P.P.S.) at the bottom of almost every sales page. This is below the buy button and below your signature and image. Believe it or not, some people bypass the entire sales page and head straight to the postscripts to see how you sum up your offer.

A good way to craft them is to use the first P.S. to restate the main benefits and what’s included. Use the second P.S. to reiterate the sense of urgency and what happens if they miss out on this great deal.

OK, so there you have the most common elements in highly converting sales copy. Add these to your sales pages and you should see immediate results!

And remember, if you want to have great results writing highly converting copy, you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

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copywriting 101

Common Elements In Highly Converting Sales Copy Part 1

copywriting

When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.

Not everyone’s sales letters will look identical. Some may use testimonials, while others don’t. Some may employ the use of video on the page, while others stick to text and images.

The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.

Creating Your Main Headlines

sales copy

When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”

This was used in a variety of niche markets, such as “Who else wants to earn six figures working 4 hours a week?” Or, “Who else wants to shed 25 pounds in 30 days?” You’ll see this in many swipe files people share online for effective sales copy because it works with consumers.

Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.

You can also find free swipe files online that you can tweak.

What Will Your Storyline Contain?

copywriting 101

After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.

You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.

Your storyline will continue throughout the sales letter, sprinkled in after sections of sub-headlines, Bullet points, testimonials, and more. It should be a mix of your story and theirs.

With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.

Drilling Down Into Specifics with Sub-headlines

Copywriting For Beginners

While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.

Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.

But you don’t put all of that into one main headline. It gets discussed in increments throughout your sales copy. Same with weight loss – the benefits might be getting rid of shame and embarrassment, fitting into new clothes, regaining mobility, improving their health and so on.

When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.

Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.

Using Testimonials in Your Sales Copy

copywriting

Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.

You should be networking with other marketers and even your customers so that when the time comes to launch your products, you have some people to go to with an advanced copy who can give feedback and provide testimonials for your sales page.

If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.

Gather Your Statistics To Boost Confidence In Your Product

sales copy

Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.

Not only can you use this in your copy, but also in eBooks, articles, emails, on social networks and in infographics. So conducting your statistical research early on can support your messages many times.

For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.

Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).

One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.

Having statistics shows the consumer that you know the niche. It’s an advanced method of sharing information other than your personal preferences about what’s right. Having numbers to back you up is powerful.

We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

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email marketing strategy

How To Write Effective Emails That Make Money

email marketing

Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.

Creating an effective and impactful copy for your emails is one of the most important parts of your marketing plan.

If you’re trying to decide if you should spend time creating all those emails, consider this:

  • The number of people using email is set to grow to 319.6 billion by the end of 2021, according to The Eradicate Group.
  • HubSpot reports that people with active email accounts had grown to 5.6 billion by the end of 2019.
  • 9 out of 10 marketing professions say email is important or very important to their own business, according to a study by the Direct Marketing Association.
  • Forbes reports that emails produce 50% more sales as compared to other marketing practices.

As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.

Of course, the first step is to create a compelling and irresistible free offer to get people on your list. Then you need to create emails that will be effective in bringing in the money from your offers.

There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.

How do you know where to begin or what type of email to send?

In this post, we’ll show you where to begin with the basics of creating high converting emails.

Let’s get started.

Setting The Email Goal

email for marketing

Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.

First, we’re going to assume you’ve created your lead generation materials and have started gaining a targeted list of subscribers. If not that’s the first step. Here’s a quick list of the steps you need to take.

Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.

Now let’s begin creating our goal for the emails.

Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?

Typical goals for an email might include:

  1. Getting freebie seekers to become first-time buyers your service or products.
  2. Increase conversions by a certain amount in a specific amount of time.
  3. Getting cross-sells and upsells from current purchases.
  4. Increase click-through rates.
  5. Building more engagement from current clients or customers.
  6. Build more relationships for your community.
  7. Getting feedback about your business to make improvements.

For each email, understand who’s going to receive your emails and what they want to get out of it from you.

Ask yourself these questions to define your email goals:

  1. Where are you right now? Check your open rates, click rates, unsubscribe rates, conversion rates or your spam rates.
  2. What action do you want the reader to take? This helps you tailor your content to get them to take the action you want. If it’s to read an article, for example, then let them know why the article will help them.
  3. Who will be receiving the email? Know which segment of your list will be receiving the email, so that your copy, images and everything in the email speaks directly to that potential group.
  4. How will you get them to say “yes”? Decide what you are going to promise the readers so that your email helps them be the best version of themselves with your service, product, or information.

Think about why your reader initially signed up. Ask yourself these questions:

  1. How can you over deliver on that?
  2. What do they want from you? From your business?
  3. What questions do they have about your niche?
  4. When do they need to hear from you?
  5. What emotions can you evoke in them?
  6. What are the next steps for them as your subscriber?

Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.

When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.

When And Why Use Email

email marketing examples

It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.

Some subscribers are loyal and open all your emails. Others have gone cold and need persuasion to begin engaging with your emails again. Some have joined you for a specific product or service you offer and only want to know about those.

You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.

Maybe they:

  • Browse around, add some things to their cart, then leave: The Abandoned Cart email is triggered.
  • Enthusiastically subscribed to your list: Perfect time for the Welcome email.
  • Are a long-time loyal customer: Reward them with an anniversary email. These can be Milestone emails or Special offer emails.
  • Post Purchase emails to new buyers who have purchased something form you. These Confirmation emails are the first ones your new subscriber gets from you. It tells them about your business and your values, helping you begin building a relationship with them. It’s also a great time to give them options to see your other products.
  • Emails to boost engagement with your business and content. These can be Promotional emails that try to make an initial sale or promotes your new webinar.
  • Re-engaging cold subscribers. This email tries to get subscribers who haven’t been active to take some sort of action. These can be Review Request emails or Persuasion emails.
  • Nurturing your existing subscribers. These emails are the relationship builders. They provide value to the subscriber. Use Nurture emails to keep in contact and build communication with your loyal subscribers. These can be Newsletters or Curated content emails.
  • They are interested in a specific subject or product you offer. Here you would be segmenting your subscribers with targeted emails. Segmenting allows you to send emails that specifically target a group of subscribers. These can be New Product Announcement emails, Nurturing or Promotional emails.

Sending emails at the right time and for the right reason keeps your list engaged and converting.

For example, if you’re promoting a sale or affiliate product that ends soon, send out an initial email a day or two before the sale starts, then one every day or two and finally send one in the morning and one in the evening the day the sale ends.

This keeps you in front of them and helps remind them to take action.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Content Marketing

Develop A Content Publishing Calendar For Your Blog

Blog

Creating a content calendar that includes matching promos, helps ensure that you meet business goals, such as list building. When you plan your written content, match it to an existing or new opt-in freebie.

This will help grow your list and create multiple points of entry. You can also match written content to other types of promos, according to your goals.

Write it all on your content calendar so you can remember what purpose each item serves.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


OK, let’s look at how you can flesh out your content marketing calendar.

Set Your Goals

Email Marketing

A few goals you might set are to expand brand awareness, promote thought leadership, increase word of mouth, get more leads, or make sales.

Determine what tactics work best for your audience. For example, sharing an informative article you published on “Huffington Post” can help spread thought leadership.

A funny meme can help you get more likes, shares, retweets, and spread brand awareness.

Product & Freebie Benefits

Content Publishing

The best way to ensure that your content works with your products and freebies is to get familiar with them.

Whether it’s your product, an affiliate product, or an opt-in, you must know how it will benefit your people.

In other words, you must know “what’s in it for them” and what problem it solves.

Plan Publishing Frequency

Content Marketing

Always publish to your website first and foremost. It will serve as the hub of your business and support content will lead visitors back to the site.

Begin by planning to add three to five new pieces of website content per week. Then, decide where you want to publish related content that drives traffic back to your “new” website content.

If you add “supporting content” on social sites, you can safely plan on adding something several times per day. Make sure each addition is “fresh”; otherwise, you will lose followers, instead of gaining opt-in subscribers.

Create, Curate, Or Contract

Blog

You’ll want to create some of the content yourself, but content can also be easily be curated or contracted out.

There are a lot of places where you can buy private label rights (PLR) content. You can also hire a writer through a company like All Custom Content.

Another option is to collect related bits of information from multiple places to create something new.

Write it Down

Email Marketing

Once you have created your plan, write it down.

You can use a spreadsheet or even a Google Calendar. The WordPress Editorial Calendar plugin can also help you pre-schedule and keep track of your website’s content.

Begin planning your content at least three months before you intend to use it. This includes your written content (website posts, articles, reports, tweets, etc.) and any items that support or promote it, such as opt-in freebies, memes, info graphics, videos, etc.

All of this is content, so it makes sense to plan a week or more at the same time. Planning this way helps to ensure that you have every piece of content needed to meet your goals. In this case, the main goal focuses on growing your mailing list.

Post Content Regularly

Content Publishing

Posting content on a regular basis is important. When you post unique content in a variety of places, it gives your audience more opportunities to see what you’re publishing and promoting.

Doing it once or inconsistently won’t get you the exposure you want. Forgetting to update your blog is not going to encourage more traffic to your opt-ins and build your list.

Therefore, stick to your plan and ensure that you add new, relevant content on a regular basis.

Website/Blog

Content Marketing

Content comes in many forms. Add a variety to keep readers’ interest and meet their needs. Inform and educate your audience with relevant audio, video, memes, infographics, charts, interviews, how-tos, statistics, and more.

You can curate, create, or contract the content you need that matches with the information that is important to your audience.

What’s important is that you post something regularly, at least three times a week, to drive traffic to the content and the related opt-in offer.

Social Media

Blog

Each social media platform has a different “personality” so it’s important to post regularly. It’s also important to look at your analytics so you can identify when your audience is most active and reading.

On most platforms, posting three times a day is a good rule of thumb.

However, check the rules and “best practices” at each platform to get recommendations specific to that site.

Email

Email Marketing

Don’t neglect to email your subscribers regularly about new content on the website or provide them with exclusive info related to that content.

Ask subscribers to “share” the website content with their friends, associates, and even customers/clients, when appropriate.

The bottom line is that if you want to make profits regularly, you need to write content regularly, and regularly ask for it to be shared.

Enlist the help of your subscribers and reward them for that assistance with a special offer just for them.

Guest Posting

Content Publishing

To get more traffic and opt-in subscribers from your guest posts, link to an opt-in that is relevant to the audience in your author profile or byline.

This gives you a huge incentive to guest post exceptional content frequently.

Guest posting provides multiple benefits to all parties. So, consider accepting guest blog posts from trusted, experts and associates in your niche. It’s an effective way to get more content on your site.

This is a win-win-win opportunity when you post on a regular basis.

Providing content for a variety of locations helps to increase targeted traffic and targeted traffic increases opt-in rates. The more you publish, the more people read your quality content and see your opt-in offer…unless your headlines aren’t persuading viewers to click to read more.

And remember, if you want to know the best way to get started with blogging you can check out Rapid Blogging Blueprint, a premium training on creating and monetising a blog the right way.

Or you can simply click on the featured resource below for a free Blogging Fundamentals report; download, read it and take action 😊

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Landing Pages

3 Types Of Affiliate Marketing Landing Pages

Affiliate Marketing

As an affiliate, your job is to connect buyers and sellers. You’re a middleman. That means you have the power to decide where you send the visitor when they click on your links.

Of course, you will already have picked your niche and found a hungry market, right? If not, you can find out more down below 😊

When you’re out on the social networking sites like Twitter, Facebook, Instagram or Pinterest, you will be linking the readers to a specific landing page.

The landing page is the initial place your traffic goes to – and there are different strategies involved in courting them to a sale.

Product Sales Page

Landing Pages

The first place you can send someone is directly to the product. You can grab an affiliate link to your favorite product, go directly onto Instagram or Facebook, and write a short review with your thoughts.

You can do it in a shorter sense on Twitter. With Pinterest, you could write a blurb that gets them to click through.

But this strategy isn’t something you can build a long-term business on. It offers some benefits, but nothing that allows you to comprehensive conversions over time. For that, you’ll want to send them to your blog or squeeze page.

Blog Post Page

Affiliate Marketing Niche

A blog landing page allows you to really go into depth on a subject with a product review that exhaustively answers all questions or doubts that the person may have.

It puts them in your environment, where they’re also exposed to other posts and ads you have on your site.

Make sure you have an opt-in form on this page so you can grow your email list, and embedded links to various offers in your post. If these links are to affiliate products, you can ‘pre-sell’ the product in the article and then they will be much more likely to buy the product when they get to the sales page.

Squeeze Page

Niche Marketing

A squeeze page doesn’t give you as much opportunity to convert the visitor into a sale right at that specific moment in time, but it does give you the ability to court the customer for weeks and months (if not years) afterward.

As stated in the previous section, an even better combination is to use an opt in form on your blog, so that you have the ability to give your comprehensive review and collect the contact information of your visitors.

The blog post page and squeeze page are examples of bridge pages in affiliate marketing and they are critical to your ongoing success because the biggest drawback to affiliate marketing is that you don’t get to build a list of prospects and/or buyers; these will be exclusive to the product vendor whose product(s) you are sending traffic to.

So, ideally you would never send traffic direct to the affiliate product sales page, but to some kind of bridge page where you can capture their details before you send them to the sales page.

That way you are building your list and maybe getting some nice affiliate commissions into the bargain 😊

Of course, the key to your online success is always testing and tracking. You want to see which of these landing pages delivers better results for you and then ramp up those efforts.

Then, once you find the one(s) that have the best returns for you traffic-wise, you want to take those pages and split test them to see if you can boost conversions by tweaking small elements to the page.

That might include colors, headlines, order buttons, text versus graphic links, and more. There are tools you can get to actually track it for you and rotate the pages for you automatically.

So, you know where to send traffic to, but do you know the best niches to target with affiliate marketing? Let’s take a look…

What Are The Top Affiliate Marketing Niches?

Affiliate Marketing

The top niches aren’t specific to affiliates versus product creators.

They’re all going to be the same. But some allow affiliates to make more money because they combine tangible and digital opportunities.

Bear in mind that all these can be further split up into sub-niches and the further you drill down into a niche, the more targeted your audience will be, albeit a smaller audience.

Dating

Relationships are one of the top niches online – people wanting to meet compatible matches and people wanting to save their existing relationships.

But there aren’t as many tangible items you can promote in this niche. It’s primarily info product related.

But this isn’t really a problem as there are some very good products or courses out there that you can promote if you are thinking about going into the dating niche

Money

Money is a similar niche that primarily has digital info product courses available to promote.

But keep in mind that these two top niches have courses online that pay out a nice amount per sale – and plenty of people searching for them online.

You can target people wanting to save money, people wanting to get out of debt (not the best if they are suffering with this) or those wanting to make money (could be online or offline).

Diet

Diet is a sub-niche of the health and fitness niche and is one that’s evergreen in nature, suitable for both genders and many age groups – plus it offers a bevy of opportunities to sell both digital and tangible items.

There are many online digital courses to help with weight loss, and many of them cater to a specific audience, like baby boomers or women.

On the tangible side, you could promote many things in the diet niche on sites like Amazon. You could do a review of an info product course and then pair it with tangible promotions for things like treadmills, elliptical machines, DVD exercise sets, Kettlebells, supplements and more.

Personal Development

Self-help is a popular niche. People are looking for more mindset advice – stress relief, for example.

You can pair an info product course promotion with the promotion of items like soothing candles, supplements, stress-busting gadgets, and even massage technology.

There is also the option to find coaching programs in this niche which will inevitably sell for a much higher price and therefore higher commissions for you.

Insomnia

Insomnia is a popular niche. Sleep disorders are very common and there are both digital and tangible products available for you to promote on your site.

Along with a digital course, think of tangibles like better bedding, soothing CDs, sleep masks, white noise machines, sleep supplements, and more.

A review site would be a great idea for many of these items; write a review, send traffic to the article and link out to the product(s).

Coffee

Coffee and other gourmet foods are popular.

When you have someone who is an enthusiast for coffee, they’ll spend top dollar on a variety of things – from courses teaching them about the topic to special tangible items like coffee grinders, brewers, beans, and more.

The coffee niche has exploded in recent years so this is one to definitely look into if you are interested in this kind of niche.

Parenting

Parenting is a popular niche, too. This is a niche where moms and dads like to get advice on raising their kids, but they also have many tangible items to buy like nursery furniture, toys, educational items, clothes and more.

It is also an evergreen niche because people will always be having kids!

Once again, it may be good to drill down a bit deeper such as pregnant moms, single moms, bringing up teenagers etc.

Pets

Pets are great affiliate niches – and you can specialize in one that you enjoy – dogs, cats, and tropical fish being the most popular.

You can buy both info products on things like how to care for tropical fish – and tangible items like fancy aquariums, fish food and tank décor.

And let’s face it, most pet owners are fanatical about them; some probably treat them better than their kids 😄

Homeware

Household items are a big niche – and this goes for both indoor and outdoor.

Homeowners are always buying like blenders, vacuums, lawnmowers, sheds, gardening supplies and more.

They also buy info products to go with them, like how to grow tomatoes – and you could sell everything from the seeds to the pots they grow in!

If you want to know more about affiliate marketing, then check out the featured resource below for a free report; download it read it and take action 😊

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continuity program

Continuity: The Secret To Reliable Profits

continuity program

When you first get started online, you might be worried. Frankly, you probably should be worried.

Yes, you made sales this month. But will you make sales NEXT month? And how will you pay the bills if you don’t make sales?

It can be scary going from a job where you know exactly how much you’ll get paid and when you’ll get paid to working your own business online.

If you are the entrepreneurial type, then you are probably not afraid of a little risk for yourself but that doesn’t mean you shouldn’t be diligent when thinking about a new business venture.

Of course, online businesses don’t have the large overheads that physical businesses do, and you can get started for virtually free, but for most entrepreneurs the slowly, slowly approach can be a lot to swallow and they want to dive in head first. Sound familiar??

Once you have your business up and running, what then?

In your business you might have a brilliant month and then two months of starving followed by a mediocre month followed by (hopefully) another great month.

The trouble is that if your business is your sole source of income, you want your profits to be a lot more reliable than that!

Thus, the question becomes, “How do you get stability in your business – and your income -as quickly as possible?”

Or… how do you KNOW for a FACT that next month you can make the mortgage payments and eat, too?

membership site

Simple – continuity programs. Call it what you want – memberships, recurring payments, monthlies, etc.

It all boils down to getting people signed up into a continuity program so you can continue to get paid month after month.

Now you have a choice here: You can either promote other people’s continuity programs or create and promote your own.

If you’re acting as an affiliate, then you don’t have to worry about sales funnels, membership content, customer service and all of that. You just need to focus on making the sales.

Drive the traffic, offer your own bonuses, and do what you’ve got to do to get people signed up.

The problem, of course, is that in exchange for less responsibility, you also have less control and more competition.

The membership site owner has control over content. If s/he takes a “churn and burn” mentality and doesn’t care about keeping members happy, then people won’t stay long. You’ll have to continually make new sales, which isn’t what you’re looking for.

You want stability. That’s why you only want to promote truly great memberships and continuity programs that deliver a ton of value.

As to competition, you are competing with every other affiliate who is promoting the same program.

If you have your own list, then this isn’t that big of a problem. After all, people on your list know and love you, right? And so, they’ll follow your recommendation.

Unless they’re on someone else’s list (they are) who has already promoted the program. In which case, you’re not going to make many sales.

Promoting affiliate memberships is a give and take. Less responsibility, no control and lots of competition.

And this is why you might want to start your own membership. Look around and see what people in your niche desperately want and need, and then fill that want with your site.

Outsource the content creation if you can, so you can focus on the important part – filling it with people.

Use either a WordPress plugin such as Wishlist Member or an independent solution such as Product Dyno to create your membership site.

membership site platforms

Once you’ve got your membership site up and running, it’s time to get busy promoting it. Use every technique you can think of and track everything.

Find out what your best sources of traffic are, and then put all of your effort into just those methods.

For example, maybe you buy traffic from Facebook, Adwords and solo ads. You also get free traffic from guest posting, forums and social media.

9 out of 10 new members are coming from Facebook, so what are you going to do?

Drop all of your other methods and focus exclusively on the Facebook advertising.

Get your conversions up and your costs down and now you have a viable way of getting a continuous influx of new members into your site.

One thing you need to be aware of is that selling a membership can be a big ask with cold traffic and your conversion rate probably won’t be stellar.

So, what you could do is offer them a cheap product upfront to get them into your funnel, and then offer them your continuity program.

You could even offer a 7-day free trial to tempt them in. Also, keep the price of membership low. If your content is good, you shouldn’t need to keep looking for members because they won’t want to leave.

Plus, most folks won’t even notice a payment for $10-20 leaving their account every month.

Another thing to think about is whether you want to be creating content month after month, year after year. You could outsource the content creation if financially viable, or you could create a fixed membership site with 12 months of content that the customer pays to access.

Want even more members? Show affiliates how well your offer is converting, and you can get them to promote your membership site, too.

There are plenty of affiliates out there who want that continuous, month to month income that a good membership site provides. All you have to do is show them that your funnel is converting, and members are sticking.

Naturally, there are a lot more details than this to starting a membership site. But hopefully this gets you thinking in that direction.

Because if you want true financial freedom as quickly as possible and with as little stress as possible, then almost nothing can beat having your own successful membership site.

One more thing – the first site is the hardest. Once you have a membership site that’s clearing at least a couple of thousand dollars each month like clockwork, continue to build on that one while building your second membership site, and so forth.

Create a membership empire to secure your finances, and then you can experiment with anything you like.

Security first, right?

By the way, if you want to know more about outsourcing check out this article here and the featured resource below where you get a free report all about successful outsourcing; download, read it and take action 😊

why outsourcing is important
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