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Affiliate Marketing Strategies
7 Affiliate Marketing Companies To Be Aware Of And Use
7 Affiliate Marketing Companies To Be Aware Of And Use
As an affiliate marketer, there are many companies that offer commissions for promoting products. But there are 7 specific affiliate marketing companies you should know that have a great reputation and many products to choose from and should be an integral part of anyone’s affiliate marketing strategies.
Commission Junction
Commission junction is an affiliate marketing company that represents many different products. This company has been in business for years and is one of the top affiliate marketing companies. It offers you a network of large companies to work with once you’re accepted.
However, because of its size and reputation, it can be difficult to get accepted initially. Once you’re accepted, though, it can be very profitable.
Amazon
Amazon is one of the most popular and profitable affiliate programs. You can earn commissions for promoting the wide variety of products available on their site, and the sign up process is quick and easy. Amazon provides you with all you need so that you can add banners and share links on your own blog.
Share A Sale
Share a Sale offers an affiliate program that allows you to have a large network of over 2,500 merchants whose products you can promote. It’s known for being ethical, easy to use, and provides many resources for promoting on your own blog or other type of website.
Linkshare
Linkshare is one of the first affiliate networking companies established. It has a simple process for signing up and once you’re accepted, you have access to a large number of companies for product promotion. Like Commission Junction, very large companies are included.
Jvzoo
JVZoo is an affiliate program that many people love because it pays commissions immediately to your PayPal account. While most affiliate programs have a waiting period of up to 60 days for payments, with JVZoo you get immediate access to commissions. The sign up process is simple and gives you access to many products to promote.
Warrior Plus
Warrior Plus is the affiliate program that promotes items being sold in the popular Internet marketing Warrior Forum. This allows you to promote Warrior Special Offers, also known as WSOs. It uses PayPal to deliver funds and has a simple registration process.
Clickbank
ClickBank is a very popular site that offers an affiliate program for digital products. Through ClickBank, you can promote eBooks and guides as well as video courses and membership sites – and earn as much as a 50% commission or more – some of the highest in the industry. It’s easy to sign up as an affiliate and begin promoting products right away.
By signing up with these top affiliate marketing companies, you can leverage the network they already have in place to promote products. You’ll get access to tools such as banner ads and affiliate links to make product promotion easy.
4 Areas Of Expertise That Will Help Build Your Affiliate Marketing Business
When you’re learning how to do affiliate marketing, you can’t just rely on typical “affiliate marketing courses” to get you to the advanced levels you need to go for the big bucks.
You want to begin studying some more specialized topics that help you soar above the competition, garner more traffic and ultimately convert into more sales and higher commission tiers.
There are four areas of expertise that you need to focus your efforts on – blogging, list building, social marketing, and trends. Once you’ve mastered all four of these elements, you’ll be amazed at how much growth you have.
Blogging is important to learn as an affiliate because most people simply learn the basics of setting up a blog and then never go further with their knowledge. It’s not enough to simply know the technical details of blog set up and then slap some articles onto a blog.
You want to know advanced strategies. This includes things like plugins which help your blog operate better in the world of SEO, elements that achieve the best navigation and communication for your audience, and more.
Bloggers should always be learning about content strategies for their blog – it takes more than a review with links to become an authority in your niche, and even as an affiliate blogger, that’s what you want to be.
By the way, if you are serious about using blogging in your affiliate marketing strategy, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.
List building is something far too many affiliate ignore. They’re simply after that initial click through and they miss out on years of potential sales making this mistake. Take the baby niche, for example.
There are endless opportunities to cater to that parent’s needs in the niche – because you can promote baby care items initially, then toddler toys, home décor for the room, furniture from crib to bed, and more.
You want to know the technical details of list building, but also gain insight into how to grow your list, how to make the subscribers more responsive, and more. There’s a lot to learn and implement.
The third thing you want to study up on is social marketing. There are dozens of books on this topic – and they teach you how to utilize free traffic opportunities like Facebook, Google Plus, and Twitter, to increase your affiliate sales.
And if you plan to branch out or expand your niche, then you’ll want to buy books about spotting trends. Eve if you stay in just one niche, it’s important to understand how you can keep an ear to the ground and get an edge over your competition using trend data to dominate.
Branding Yourself As A Go To Authority Figure When You’re An Affiliate
Just because you’re an affiliate doesn’t mean you’re off the hook for branding. Well, you could take that approach – but it won’t help you build a flourishing business. Sure, you might make some sales and commissions – but you want profits to explode.
To achieve the top tier levels of affiliate income, you still have to brand yourself as a leader in your niche – and it doesn’t mean you have to put out your own products. Leaders are guides, not necessarily product creators.
Figure out a unique slant for your business that reflects the message you want to share. Don’t just be the “home improvement advice” person. Think of a way to build a buzz around your brand. Have you ever heard of the Fly Lady?
She’s all about cleaning and organizing your home – on the fly. Nothing comprehensive and detailed – just enough to help you sustain neatness and not go insane. She’s wildly popular. You can have a brand like that.
Start curating information for your niche. Curation is when you go out and gather information in your niche and share bits and pieces on your site, providing your own commentary about it.
It’s kind of like how a museum curator goes around the world finding pieces for the museum and then shares them with visitors and walks around giving the history and background on it.
Have professional graphics on your site. You really want to have a design that reflects the message you want to project. If you’re good at graphics, then create your own – but if you’re new, it’s always best to hire a professional. An entire minisite theme costs under $200 for a great design that’s unique for you.
Share on all of the major social networks. The top leaders in the world, like Tony Robbins for example, all have a presence on multiple social networks. Make sure you are on whatever is trendy at the time – Twitter, Google Plus, Facebook, Pinterest and more.
Ask to interview other experts in your niche. You can create weekly or monthly interviews with other experts and leaders in your niche, making your website home the place where tons of great advice is shared.
Whenever you can, start working on your own product for the niche. Having your own book will further your position as an authority figure. You can even outsource the process to a ghostwriter and put your name on it.
BTW, if you want to know more about affiliate marketing as a business model, then check out the featured resource below for a free report; download it read it and take action 😊
Niche Marketing Tips For Affiliate Marketers
Niche Marketing Tips For Affiliate Marketers
Every marketer worth his or her salt knows what the most popular niches are – weight loss, pet care, making money online, survival, baby care, etc. are extremely profitable niches with billions of dollars being spent yearly.
These astronomical sums are enough to make many affiliates salivate and want to take a bite out of this pie by promoting products through their affiliate links and this can be a very lucrative affiliate marketing strategy.
Niching Down
While you can make money in these niches, it’s imperative that you niche down to a level that you can compete in. For example, weight loss is just too competitive.
As an affiliate, you’ll struggle to go up against the big boys who have lots of money to spend on building websites, advertising and more.
In some cases, it’ll be next to impossible. But what if you targeted women’s weight loss? Now the market is smaller but it’s still too tough.
What if you niched down further and targeted weight loss for women above 40 who have diabetes? Now, you’re talking! This sub-niche will be much more manageable to target, and you’ll be able to find long tail keywords that you can optimize your blog posts for.
It’s be easier to rank for the low hanging fruit and your marketing efforts will be much more streamlined. The truth of the matter is that the same products that are marketed to the general weight loss crowd will also work with the audience in the sub-niche.
It all comes down to how you slant your content and show that the products will help the reader. If you can do that, your readers will become buyers.
Questions To Ask
Before even picking a niche, you’ll need to plan your attack. Is the competition manageable or is it beyond you? Are there products to promote? Will you be able to find places where you can drive traffic from?
All of these are very important questions that you need to ask yourself before diving into a niche. Jumping in blindly will mean wasting time and effort on a niche that’s either unprofitable or too competitive.
You’ll also need to search on Google to see what sites show up for the keywords you’re targeting.
Are there any affiliate sites? If there are, you have as good a chance as them of ranking. How optimized are their sites? Could you do better than them?
What’s their traffic like? Are there ads being displayed on their sites? What products are they promoting?
All these questions are market research that you should be doing before you even get started with your niche sites. By getting answers to them, you’ll be able to formulate a marketing strategy that will give you your best chance at succeeding in the fastest possible time.
Strategizing For Success
Take notes while doing your research for easy reference. Do not rely on your memory. Try to bulk your tasks. For example, when looking for affiliate products to promote, find as many as you can at one time.
If you’re doing keyword research, spend a day or two compiling as many keywords that you could rank for. By batching your tasks, you’ll be much more productive in the long run. Once you get started, you’ll have everything you need at your fingertips.
Study your niche before you start your affiliate marketing in it. The extra time you spend beforehand will give you a much better picture of how to proceed or if you even should. This is something all experienced affiliates do. Now you know it too. So, do it.
Niching down is just one of a number of affiliate marketing strategies, but do you really understand what affiliate marketing is all about on a basic level?
Understanding Affiliate Marketing To Succeed At It
On the surface, affiliate marketing looks like a very simple concept. You find a product for sale and you recommend it to others who might buy it. In return, you get a percentage of the sale as a commission because you’re associated with it. It’s so simple.
Just like how it is with insurance agents, door to door salesmen and real estate brokers. Affiliate marketing is all about sales and commissions.
But here’s something you should know – simple and easy are two different things.
Trust
When you’re selling online, in most cases, you’re not face to face with the prospect. The human element has been removed from the equation. Visitors to your site can leave with a click of the mouse.
Someone who doesn’t like your email can delete it and unsubscribe in seconds. Selling online while highly profitable, is a slightly different ballgame.
For starters, people come online looking for information or to be entertained. In other words, they’re looking for ‘infotainment’… and even if you’re in a niche like gardening, golf or woodworking, the same rule applies.
Your content not only needs to help the reader, but it must hold their attention… and guess what? Social media sites, instant notifications and a short attention span are all waiting to rob you of that sale.
Door to door salesmen never had it this tough. There is much more rejection online. The only difference is that it’s not so obvious.
So, always make your content relevant, entertaining and useful. The goal is to get the reader to trust you. Use whatever it takes from infographics to videos to pictures of the product, etc. to remove all mental obstacles from the buyers’ minds and show how useful the product can be for solving their problems… and be subtle about it.
Traffic
The next thing you should know is that unlike real-life sales where the prospect comes to your store or you can go knocking on doors prospecting, when it comes to online marketing, things are a little different.
Building a website alone doesn’t automatically mean that you’ll get floods of traffic. You may not get any for years. To sell online, you need to go and GET traffic. It’s all about ‘getting’ and not sitting around waiting.
You’ll need to drive traffic on your own by using free or paid methods. So, you must learn a few traffic generation techniques and take action.
Tracking
When running an online business, you must track your results. Does your site have visitors? Do your products convert? Where is most of your traffic coming from?
Are your emails being opened? Which pages on your site see the most traffic? Which ads are performing well and which need to be shut down?
As you can see, there are many variables involved and by tracking your results, you’ll know where to multiply your efforts and scale up… and where your efforts are yielding no fruit.
You’ll also know where you’re not performing as well as you should and be able to remedy the problem. You’ll never know this if you don’t track.
So, remember the 3 T’s of affiliate marketing. Trust, traffic and tracking. If you follow these T’s to a T, you’ll succeed at affiliate marketing in record time.
If you want to know more affiliate marketing, then check out the featured resource below for a free Affiliate Marketing Machine report which complements this post perfectly; download, read it and take action 😊
Affiliate Marketing Research, Kindle And Automation
Affiliate Marketing Research, Kindle And Automation
Sometimes when you’re launching a new business, especially online when you’re doing it all alone, it can feel overwhelming not knowing how to find the best path to profits. You have to know how to research niches and products and people and keywords to decide where you want to grab your affiliate links. It’s enough to make anyone throw up their hands in frustration.
There are some easy tips that can help you conduct your research online. Researching niches is a piece of cake. What you’re looking for is competition. Some people will look at competition and feel like there’s no way they could go up against the other sites.
But competition actually means it’s a healthy niche – with room for everyone. If you find a niche that no one’s selling in, then it probably means there’s no interest in – and that should set off warning bells for you.
Look on bookshelves in your local Barnes and Noble and see what non-fiction topics have plenty of resources. Glance at the covers of the women’s magazines at the checkout stand the next time you buy groceries.
You’ll see everything from insomnia to nutrition and more. They’re good about showcasing trendy topics, too – niches that are just now growing big enough for major publications to pick up on them.
News sites give lots of good insight into trends within a niche, too. Most major news sites like FoxNews and CNN have categories for science, technology, health and more. Look at those to stay abreast of what’s happening in your niche.
Also, set up a Google Alert so that you get news and information delivered straight to your inbox whenever something happens – or in a digest version if you want to check it sparingly.
Product research is sometimes a bit more in depth. You first want to go to sites like Ubersuggest and see what kinds of things your audience wants to know about the product. Type in the product name or niche topic and get hundreds of results that help steer you in the right direction.
Then, go to the manufacturer’s website and see what the specs are on the product. You can even download instruction manuals to read more details about it and share that with your visitors.
If it’s something you can find locally, don’t be afraid to go into your store and look at the product and jot down some notes. You can even take some pictures or a video to put on your blog.
Researching people is easy if you trace their social media accounts. Look at their blog and the interaction they have with people (if you’re promoting an info product). Look at their Twitter account, their Google Plus and Facebook, too.
Keyword research is a cinch with free and paid tools that are available to you. Ubersuggest again is a great tool, but you can also invest in paid tools like Market Samurai that show you the competition and profit potential of a niche.
How To Use Kindle For Affiliate Marketing Purposes
Kindle is a fantastic resource for affiliate marketers – and the strategy you’re about to learn is one that few affiliates have applied, so the field is wide open. It’s going to require a small amount of product creation on your part, but there are double benefits involved.
Kindle is a platform on Amazon that’s 100% free for you to use where you can self-publish your eBooks and reports to a large global audience. But as an affiliate, your goal is to promote other people’s things.
Affiliates are like all other marketers – they have to produce a variety of content – for their blogs, websites, email autoresponders, opt in giveaways, and more. So creating a short report shouldn’t be too difficult.
Your goal is to create these short reports, load them onto Kindle for sale at a low price point of $0.99, and let the book sell to the masses – with your link in it! The link will go back to your affiliate site, or even to your squeeze page where you promise them another book (only free this time) if they sign up to your list.
So let’s say you had a site that promoted household organization products. You could write an entire series of Kindle creations about how to organize various rooms in your house (and outdoors, too).
Start with a broad “How to Get Organized” book and then branch off into more specific areas. Kindle has a Select program that you can enroll in, too – and this lets you give the book away for five days out of the 90-day period.
During this time, you’ll want to sign up to promote it at all of the major Kindle promotion sites that like to feature free books for the day. This greatly expands your exposure because you’ll get free downloads from all of the people who signed up for notification.
Plus, Amazon Prime members can borrow your book from the lending library if you enable that feature. But you still get paid for the borrow – sometimes even more than what you’d make for selling it at your cheap price point.
If you choose not to use KDP Select, which restricts your eBook from being sold elsewhere, then you’ll have the opportunity to sell it on your website, too. But you might want to try it out first for at least 90 days to see how it works for you.
Make sure you avoid linking to products inside your Kindle eBook. That’s against the rules. You want to link them to your site so that you can capture their name and email address and then promote items in your niche for a long period of time.
Is Affiliate Marketing Automation A Good Idea?
There are many automation tools on the ‘net that supposedly help you free up some time and effort in running your business as an affiliate marketer. There are definite pros and cons that you need to be aware of before you begin using them.
Automation helps you avoid tasks that you dread. This can be beneficial because there are so many little tasks that we don’t look forward to, so putting a few on autopilot helps us continue enjoying the affiliate marketing journey.
Automation helps you do things better than you do manually. Sometimes there are tasks that we’re just not good at. An automated tool might be able to do things faster, easier or more thoroughly than we do them ourselves.
Automation tools mean you get to work on something else. Freeing up time is one of the biggest reasons affiliates utilize automated tools in the first place. It’s certainly a benefit to have less work on your to do list.
But automation isn’t all rainbows and unicorns, either. There are problems that can arise, so it’s important that you recognize where they can hurt your business.
Automation can prevent you from seeing errors that arise. Tools like software and plugins can have bugs in the system. If you have a completely “hand off” system for running your business, then you could go months without noticing that things aren’t working right.
It’s usually only when sales begin grinding to a halt that an affiliate heavily invested in automated tools goes to check things out – and discovers that there’s an issue with the tool, or perhaps a necessary upgrade they didn’t see that keeps it running properly.
Automation removes that human element that makes a connection with your target audience. Most automation tools simply remove a small task from your to do list. But there are those that remove you from your site entirely.
For example, any automated tool that whips up content or automates comment approval means that your site won’t carry your natural voice in it. It will be difficult for visitors to engage with you or trust you enough to click through on your links and act on them.
Automation tools can sometimes get you in trouble with the search engines, too. If they’re black hat tools that do anything illegal, or unethical, then you could find your site plummeting in the search engine ranks. It’s better to approach affiliate marketing from a morally sound perspective so that your profits increase over time and there are many affiliate marketing strategies that are above board.
If you want to know more affiliate marketing, then check out the featured resource below for a free Affiliate Marketing Machine report which complements this post perfectly; download, read it and take action 😊
7 Reasons Why You Need An Affiliate Program
If you’ve created and launched a product or you have an online store, you probably need traffic.
Even if you do all the heavy lifting yourself by using a combination of SEO, email marketing and paid ads, you’ll still be scratching the surface when it comes to marketing your products/services.
You NEED An Affiliate Program!
This Alone Should Be Enough!
Imagine having your very own team of salespeople raving about your products all over the internet… Sounds great, doesn’t it?
Of course, it does. Having an affiliate program can truly skyrocket your sales once you get the competent affiliates on board. You’ll have an army of sales people helping you to get sales.
This obvious benefit alone should be enough to convince you to set up an affiliate program for your products/store. You’d be leaving money on the table if you didn’t… and setting up an affiliate program is really not as difficult as you think.
These days, it’s easy to set up an affiliate program with software such as iDevAffiliate. Just install the plugin or use their cloud hosting and you’ll be good to go within a few minutes.
How It Works
The process is mostly automated. An interested affiliate will sign up to your affiliate program either by invitation or they may find you online. You can then decide if you wish to manually approve them (recommended) or if they’re automatically approved by the system.
They’ll get an affiliate link which they can use in their promotions, and this link will cookie their potential customers.
Any sales generated by them will be reflected on their dashboard (and yours) and you can send them their payouts weekly or monthly (or at intervals you choose).
With the software mentioned above, affiliate management and tracking are a breeze. Thanks to their intuitive interfaces which keep things simple.
Here are 6 More Benefits Of Having An Affiliate Program
More Targeted Traffic
Besides boosting your sales, an affiliate program will also get you more targeted traffic. Your affiliates may have niche sites and their own audience who will be looking for just the type of products/services you’re offering.
They’ll gladly buy your products if your sales copy is good – and if your site looks reputable.
Your conversions will not only be higher, but this method of marketing is more effective than paid ads which is basically ‘spraying, praying and paying’ until you have enough data to narrow down your winning ads.
Using affiliates is definitely an effective way to get sales quickly. That said, many marketing articles will tell you that using affiliates is the cheapest way to get sales, since you won’t be spending on advertising, etc.
However, we believe that it’s the most expensive way to get sales, depending on the commission rates you’re offering.
Digital products on ClickBank offer as high as 50%-75% commission rates per sale. Stores like Walmart offer anywhere from 10%-15% commission, and Amazon offers even lower rates.
It goes without saying that the more attractive your rates are, the more affiliates will want to promote you. This can take quite a hefty chunk out of your profits.
However, affiliates can bring in a deluge of sales that you’d not have gotten on your own. So, it’s worth paying more just to get more sales, even if it means settling for less profit per sale.
Overall, you WILL make more, if you get your numbers right. Just know that it’s NOT the cheapest way to get sales.
Increased Brand Awareness
Having affiliates praising your products from the digital rooftops of their web properties is the online version of marketing via ‘word-of-mouth’
And it’s one of the best ways to increase brand awareness and get your products noticed by more people than you’ll ever be able to reach on your own.
Getting others to sing praises about your brand will be far more effective than blowing your own horn with hyped up sales copy.
SEO Benefits
Have you ever noticed that Amazon products rank for many search terms?
One of the reasons for this is the thousands of affiliates who are linking back to the Amazon website/products. This massive number of backlinks pointing to Amazon helps them rank quickly and easily in the search engine results.
Similarly, having affiliates linking back to your site will be a favorable sign to the almighty eye of Google – which will deem your site worthy of a higher position in the search engines (because of the backlinks pointing to it).
So, affiliates may be able to indirectly help you with your search engine optimization efforts.
Form Mutually Beneficial Partnerships
Some of your affiliates may have their own products and online stores. You could work out reciprocal mailings with them. By promoting each other, both parties will benefit.
You might even be able to do a joint venture with some affiliates and launch products with them. The possibilities are endless – and having an affiliate program will open up these opportunities to you.
Just be sure to pair up with those marketers with whom you have shared values, so you know that what you share of theirs to your subscribers will be high quality and valuable to them.
Low Risk
With affiliates, you only pay when they make a sale. This is a performance-based reward system that has very little risk for you. Marketers with on a tight budget will do better with affiliates.
Paid advertising is effective, but risky. Not to mention the learning curve where you’ll be spending money on ads until you can find a few winning ones that yield profit.
Many beginner marketers will not be able to stomach this risk… and will be better off using affiliate traffic instead.
Full Flexibility
As the vendor, you’ll get to decide the commission rates, whom to accept as affiliates, which products they can promote and so on. There’s a lot of flexibility here and you call the shots.
Do note that with great power comes great responsibility. Ensure that your affiliates are paid on time, every time – and be fair with your commission rates so that their efforts are worth their time.
Never try to short-change your affiliates. It’s not good form and word will get around.
In Conclusion…
By now, you’ll realize that setting up an affiliate program is a necessity if you wish to take your online business to the next level. There’s so much to gain with very few downsides.
Use reliable affiliate software such as iDevAffiliate and you’ll be up and running in no time at all.
Then go out there and proactively recruit affiliates and treat them well. Reward the better performing ones with extra perks and always be transparent with them.
If you have the right attitude and attractive remuneration rates, your affiliates will respect you and go out of their way to promote you. It’s a win-win situation for all involved.
From here on, you can scale up and expand your online business exponentially. It doesn’t get better than that.
BTW, if you want to know more about affiliate marketing as a business model, then check out the featured resource below for a free report; download it read it and take action 🙂
5 Effective Affiliate Marketing Strategies
There are a plethora of affiliate marketing strategies and tactics employed by many successful affiliate marketers to ramp up their sales and commissions.
While some strategies may seem advanced, they are all usually based on the fundamentals of affiliate marketing.
You need content. You need traffic… and you need to position the right offer in front of the right audience. The goal is to help and also gently guide the reader towards a purchase.
As an affiliate marketer your job is to be a ‘conduit’ that takes an interested visitor to the sales page which will go on to sell the product.
That’s really all there is to it. All other intricacies can be boiled down to this goal. Let’s look at a few highly effective strategies employed by thousands of affiliate marketers all over the world.
Niche Sites
This is without a doubt the most popular strategy. To promote a variety of products you need a niche site. The content that’s interspersed with your affiliate links will make you sales if you do it right.
You’ll need to learn the basics of setting up a site, optimizing it, creating content that converts and a few other things. Once you get a grasp of the fundamentals, the sky is the limit.
As long as you grow your site, your earnings will increase exponentially. Some of the large authority sites make 5 to 6 figures a month in affiliate commissions. That’s how powerful this method is.
Facebook Groups/Pinterest Boards
Everyone is on social media these days. Having Facebook groups and Pinterest boards dedicated to your niche, will allow you to tap into existing hotbeds of traffic while targeting and audience that is interested in your niche.
Through the links in your posts and pictures, traffic will trickle to your site and you’ll get sales. Some affiliates prefer to direct link the pictures in Pinterest to the affiliate products.
That’s fine too. What matters is that you hang out where your audience hangs out.
YouTube Channels
If you’re shy to be on camera, you can still do unboxing videos or PowerPoint presentations with a voiceover. YouTube is an excellent source of free traffic.
You just need to invest your time in creating interesting videos that are optimized to rank well.
Links in your video descriptions can either go to a landing page or your website. While some affiliates prefer to directly link to the product, it’s wiser to try and capture the lead.
BTW, for an excellent course on video marketing, I highly recommend Video Marketing Insider
Email Lists
As mentioned earlier, always strive to build your list. Have a pop up on your site with a freebie that encourages the visitor to opt in.
Have your links in your social media sites pointing to your landing pages. Do whatever you can to build your list.
Once you have a list and you build a relationship with them, you can promote products that will be well-received. A list will be your greatest asset.
Paid Ads
Many marketers stay away from paid advertising because it’s almost inevitable that you lose money during the testing phase. However, you should give it a try when your budget allows for it. You’re not losing money – you’re buying data.
Once you make this mindset shift, you’ll be encouraged to keep trying till you find a few winning ad campaigns. A winning campaign can restore your losses within days and yield you an attractive profit. Such is the power of paid advertising.
Give these 5 strategies a try and watch your affiliate commissions soar. They will take you some time to do, but if you’re consistent and stick to the plan, your future self will thank you for it. These strategies will work wonders for your affiliate marketing.
Of course, a major part of affiliate marketing is knowing which products to promote, so how do you decide which to promote and which to leave aside?
What Should You Look For When Choosing Products To Promote?
As an affiliate marketer, when you choose a niche to market in, ideally it should have a wide variety of products to promote. There should be a mix of tangible and digital products to cater to a wide variety of customers within the same niche.
There are several pointers you should bear in mind when choosing products to promote to your niche. Sometimes, things can get tricky and what may be snapped up quickly by some people within the niche may be ignored by others.
So, it’s important to put right product in front of the right person at the right time to get maximum sales. Below you will find a few tips to guide you.
Does It Fit Your Niche?
This is a very important point. You need to know what your audience is looking for. If you’re in the golf niche, promoting bodybuilding supplements such as mass gainers might be a flop. However, an eBook about improving one’s shoulder strength may be a hit for people hoping to improve their golf swing.
You must be aware of the needs and problems your audience is facing. A busy mom looking to lose weight will quickly buy a guide that shows how one can shed the fat with 15-minute interval workouts.
However, that same guide will not be as eagerly bought by women looking to lose weight with an easier program like yoga.
As you can see, even though the problem is the same, the products that’ll interest your audience will be different. So, you must really understand your niche and expect a period of testing.
Vendor
Another factor that you should look at is the vendor. If you’re promoting products on Amazon, you don’t have to worry too much.
Everybody trusts Amazon and they do a great job at selling.
However, if you’re promoting a weight loss guide from another site, the credentials of the author will be important. An overweight person selling a weight loss eBook, or a bald guy selling a hair restoration formula will not inspire confidence in anyone.
Always check the vendor’s credibility.
Sales Page
Is the sales copy for the product convincing?
This is applicable to both tangible and intangible items. Does the gadget on Amazon come in different colors?
Is the description accurate and convincing? Read the sales copy and ask yourself if you’d buy the item. If you would, your site visitor or subscriber might probably buy it too.
Does It Solve A Problem?
Products that solve problems will always sell better than those that are just for satisfying wants.
Nobody thinks twice about buying aspirin when they have a splitting headache… but the cool pair of sunglasses that cost $180 may require much more persuasion on your part.
You need to supply people with what they want, not necessarily what they need. This is just the way of business and marketing; hopefully they will eventually find what they need through you.
Reviews
Look at the testimonials and customer reviews on the site. Amazon makes this easy by providing ratings and reviews from verified customers. Promote products with a high rating and many positive reviews.
The same applies to digital products. You may even wish to ask the vendor to email you a review copy.
Send them a link to your site and mention that you’d like to promote their product, but you wish to review it first.
Many vendors will gladly accede to your request. If they don’t, just move on and find another product.
Trends
Last but not least, check on Google Trends to see if the product is in demand. Sometimes, products are very popular because of a craze, but then it all suddenly dies down.
Think fidget spinners and Pokemon Go… now you get an idea of how fast crazes can start and end. Stick to promoting evergreen products which are popular but have stable trends.
These are the pointers to look out for when choosing products to promote. Exercise due diligence in your research and only recommend proven and profitable products to your audience. This will ensure that they trust you and your reputation remains intact.
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