With systems like WordPress, starting a blog has never been easier. Once it’s up and running, your next major hurdle will be increasing visitors to your blog or website.
Don’t worry, you don’t need to be an expert in marketing to promote your blog. Using some tried and true best practices, you can quickly improve your blog traffic and attract more visitors.
In this article, we’ll go over some of the simplest and tried-and-tested ways to boost your blog traffic like a seasoned marketer.
It’s crucial to spend some time getting to know your target audience and what they’re looking for before you start writing blog posts.
Answering the following questions can help you quickly create an audience framework:
These questions can help you gain a better understanding of your target audience. You can go even further by adding more specific questions like:
In the eCommerce industry, these audience profiles are referred to as “buyer personas.”
Now you know who you are writing for, let’s look at what to write.
It’s fine to write about whatever you want if you’re just blogging for fun.
However, if you’re serious about increasing traffic to your site, keyword research should be your top priority.
So, what exactly is keyword research? Simply defined, it involves figuring out what people are searching for on Google and other search engines. You’ll know exactly what topics to write about on your blog if you can identify those search terms, often known as keywords.
Your blog entries will then be more likely to appear in search results if you use those keywords in your content.
You won’t be able to convert your traffic into email subscribers or customers until you conduct keyword research. Because you won’t be writing about the topics your target audience is looking for, and even if you do, they won’t be able to find it on Google.
You can target the proper keywords for your content through keyword research, which helps Google algorithms grasp what it’s all about. This will increase the likelihood of your articles appearing in search results, and we all want to be top of page 1, right?!
How do you go about implementing keyword research? One method is to start with a blog post idea and then brainstorm several ways people would Google that topic.
Then begin your own search for that subject. Note the titles that appear in the search results, as well as the suggested searches at the bottom of the page.
This will give you a good idea of what other people are searching for, and how they’re phrasing it.
The first thing readers see when they come across your material in search results or RSS feeds is the title of your post.
A catchy blog post title attracts more attention and clicks. A bland and uninteresting headline, on the other hand, is likely to be ignored and scrolled past.
This makes headlines very important.
You must learn how to write better blog post titles that draw in readers and encourage them to click.
Fortunately, blogging experts have been studying headlines for a long time and we can share their results with you.
These are the fundamental components of a good headline:
Power words are used by copywriters to elicit emotional responses. They are very benefit driven, and explain why the content is worthwhile and what users will gain by clicking on the headline.
Finally, a good headline includes a call to action, which can be subtle or implicit. All of your blog posts should contain at least one call-to-action.
The next step is to create a series of pillar articles once you have a good understanding of the subjects people are looking for.
Longer blog entries on more general topics linked to your blog niche are known as pillar articles. Thousands of words can be found in pillar articles. They’re usually “evergreen,” meaning they don’t go out of style quickly, and they generate a lot of traffic even after months – if not years – after writing them.
Pillar articles help you…
So, how can you write pillar articles correctly so that they continue to attract traffic for years to come?
To get started, follow these steps:
This strategy can take time to work, but it’s a fantastic way to build your audience and your reputation. Plus, you’ll see your traffic continue to grow over time.
Did you know that 70% of your website visitors will only visit your blog once and will never come back?
That is why it is critical to build an email list. An active email list can assist you get more people to come back to your site.
When compared to first-time visitors, repeat visitors are more likely to become customers. According to statistics, it takes three to four visits to your website for potential customers to consider doing business with you.
That means that as you promote return visits, you’re also earning the loyalty of your subscribers, who will eventually become customers.
Using opt-in forms from ThriveLeads, like this lightbox popup, is one of the best ways to get blog visitors onto your email list:
They may be annoying, but they do work, so you really need to be using them to capture as many leads as possible.
However, if you stick to them, you’ll eventually acquire more visitors to your blog, grow your email list, improve your conversion rate, and develop a long-term business.
When it comes to content marketing, one thing I can’t emphasize enough is the importance of quality.
Quality always takes precedence over quantity. You will, however, dominate the content game if you manage to combine the two.
If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂
Blogging is a popular way to communicate with customers and share information about a business.
In this article, we will explore the benefits of blogging for businesses, how to get started, and how to improve your blog posts.
A blog is a website that contains articles and videos on a specific topic. Blogs are typically used by businesses to maintain their online presence, attract new customers, and promote their products or services.
Blogs are also used by bloggers to share knowledge and express their opinions.
You can also use it as a way of connecting with your target audience by answering their questions in the form of blog posts or videos.
Blogging is an excellent way for business owners to create content that will engage visitors on their site while also reaching out to new audiences through search engine optimization.
A blog may focus on any topic, such as politics, fashion, religion, or music; it may be maintained by an individual or more than one individual; and it may be either personal or business oriented.
A blog is a website that is usually about a single topic, with the posts being written by one or more people. Blogs are typically run by individual bloggers, or small groups of individuals, and often include commentary and responses to posts.
Blogs are generally updated more frequently than websites. This allows blogs to provide more up-to-date information on their topics than a typical website might be able to do.
Blogs also have less stringent requirements for page design and formatting than websites do. This allows bloggers to use simple HTML formatting in order to create visually appealing pages at low cost.
A blog is a great way to establish yourself as an expert in the field and to create content that is easy for readers to find. Blogs are usually written in a conversational tone, which makes them more accessible for readers.
The main difference between blogs and websites is that blogs are more personal and informal while websites tend to be more formal and business-like.
A website has a more professional feel and can be used for marketing purposes. Websites are typically static, meaning they don’t change often or have new content added on a regular basis.
Blogging provides a way for people to share their thoughts, opinions, and ideas with the world.
Blogs are a powerful tool that can be used to generate leads, build authority, and promote your business. It is also an effective way of generating traffic to your website as it provides a valuable resource that people can refer to at any time.
The content can be anything from personal anecdotes to expert advice. Blogs are most often written by one person, but there are some blogs that have multiple authors or contributors.
Blogging is used to share information and opinions in the form of articles, videos, images, and other media that are published on the internet. Blogs can be used to share personal life experiences as well as thoughts about a particular topic.
Some bloggers use their blogs to make money by displaying ads and affiliate links on their site.
There are a number of ways in which you can begin blogging successfully. You could talk about your passions, interests or even your profession. Blogging can be a great way to make money by writing about topics that interest you or topics that you are familiar with. The key is to write in an interesting way so that people will want to read your blog posts.
As already mentioned, blogging is a great way to establish yourself as an expert in your field, share your thoughts and knowledge with the world, and generate potential leads.
Here are some of the best ways to make sure you blog successfully:
As the blog post is the most common form of content, it’s a good idea to learn how to write a good blog post.
There are many ways that you can go about this from a technical perspective, but it’s always best to start with understanding the basics of what makes for a good blog post.
A good blog post should be:
The headline is very important and must be able to grab the attention of your potential readers and invoke curiosity.
The intro paragraph should give an overview of what the reader can expect from the article in order for it to be understood without having read it.
The body paragraphs should contain information about what you are writing about and include any examples that you might have used in your research. This is the meat and potatoes of the post and should be the sort of information that your readers will find invaluable; in fact, they should be willing to pay for this kind of information!
Lastly, the conclusion paragraph should summarize what was written in order for readers who may have skimmed over some parts of your post to understand it fully.
Search engine optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
Some of the most important factors that contribute to SEO are on-page optimization, backlinks, etc. and all these need to be considered when using your blog posts for content marketing to drive traffic to your offers.
OK, I hope that you’ve found this post useful. You’ve discovered what a blog is and what it is used for. You’ve also learnt how to blog successfully, writing informative and engaging blog posts, and the considerations of SEO when it comes to you blog content.
Now get writing… 😊
If you really want to know more about the power of blogging, you must take a look at the Rapid Blogging Blueprint premium training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂
