Content Publishing

4 Ways To Find Topics For Your Content

4 Ways To Find Topics For Your Content

4 Ways To Find Topics For Your Content

The kind of content you’re going to need will vary and include things like lead magnets, paid products, blog posts, guest posts, newsletter content, video content, social media content and so on. That means you will need to come up with a whole lot of topic ideas for all of this content.

The question is, how do you generate all these ideas? That’s what this checklist will help you do.

Let’s get started…

Step 1: Check Paid Products

Your first step is to look at paid products – especially popular bestsellers – to help you generate topic ideas. One advantage of this method is that you get to multitask. Not only do you get topic ideas, but you also get to do your market research at the same time.

Here’s how to use paid products to generate ideas:

  • Look for bestsellers. You can search for your niche keywords on sites such as ClickBank.com, JVZoo.com, Udemy.com and Amazon.com. Then pay attention to what topics sell well in your niche.
  • Browse tables of contents. The idea here is to look at the tables of contents inside popular products in your niche, as each chapter or section may be a potential topic idea.
  • Check sales letters. Search your competitors’ sites for infoproducts, and then read the sales letters. Each item in the bulleted list is likely a potential topic idea for you.
  • Search Google. Here you search for your niche keywords alongside words such as book, video, membership site, buy, purchase, download and similar. The product as a whole will help you generate topic ideas, plus the table of contents or sales letter will give you even more ideas.
  • Read niche magazines. Check the cover articles first for ideas, as these tend to be the most popular topics. Then read the table of contents to generate even more ideas for your next piece of content.
  • Check PLR content. Go to sites that sell private label rights content – there you should be able to generate dozens of additional ideas for your own content. Bonus: if you hit upon a topic you really like, you can purchase the PLR and use it to create your content.

Important…

Remember, you’re generating IDEAS as you go through all these paid products. In no way will you copy anyone’s work. Rather, you’re just looking for topics to write about (using your own perspective, information and style of teaching).

Step 2: Browse Free Content

The next step is to check free content to generate even more ideas.

Check out these ideas:

  • Check blogs. Each of your competitors’ blogs can help you generate dozens of ideas. Each post is a potential idea, plus each major point within a post can be a separate topic idea.
  • Visit niche groups and forums. Another good place to get ideas is on niche groups (such as Facebook groups) as well as niche forums. View popular posts to get topic ideas. Also check the archives to see what topics come up repeatedly.
  • Browse social media. Check your competitors’ pages on Facebook and Twitter, paying particular attention to posts that get a lot of likes, shares and comments.
  • Visit YouTube. Insert your niche keywords into the search bar, and you’ll likely get dozens of videos in return. Each video is a potential topic idea, plus you can watch the videos to get even more ideas.
  • Check SlideShare.net. Pay particular attention to the most popular presentations.
  • Browse Quora.com. Each question on this site provides a potential topic idea, plus each answer will give you even more ideas.
  • Subscribe to niche newsletters. Each email you receive could give you at one or more potential topic ideas.
  • Check your inbox. Here you check the emails your audience sends to you, such as their questions. Each of these questions is a potential topic idea.
  • Run a Google search. Here you can enter a broad search for your niche keywords and see what comes up. Or you can run specific searches, such as: [niche keywords] FAQ. (Each question and answer is a potential topic idea.)


By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Next…

Step 3: Use Keyword Tools

Still another way to uncover topic ideas is to use a keyword tool such as WordTracker.com (or your favorite tool).

Simply enter your niche keywords, and the tool will return dozens of results, each of which is a potential topic idea for you.

Step 4: Check Your Content

You can also generate topic ideas by checking your own content on your blog, social media and other platforms. This is an often overlooked place to find ideas for new or updated content but shouldn’t be overlooked because it can be a real opportunity to find fresh readers.

As always, pay particular attention to popular topics (such as ones that get a lot of comments on your blog).

Then ask yourself these questions:

  • Can you update this piece of content and republish it? Let’s suppose you’ve found an older, outdated piece of content that was popular when you first published it. Can you update the content and re-publish it on your platforms?

For example, if you have a gear list for bloggers that you created five years ago, you can update the list with the latest tools.

  • Can you expand on this content? Let’s suppose you have a short blog article. Can you expand on each point in the article to turn it into a report or other longer piece of content?
  • Can you turn this content into multiple smaller pieces of content? Let’s suppose you have a blog post that shares ten tips. Each of those ten tips is a potential topic idea, meaning you could turn each tip into its own full-length article.
  • Can you change the content into a different format? Let’s say you’ve found a checklist on your blog (like this one). You could expand on it and turn it into a regular article or a report. Or you might turn a text article into a video, or a video into a text article.

Conclusion

If you follow the steps above, you’ll easily create a list of more topic ideas than you have time to write about. And that is a good position to be in!

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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4 Steps To Set Your Content Goals

4 Steps To Set Your Content Goals

4 Steps To Set Your Content Goals

Before you sit down to write a single word on your next piece of content, you need to set a goal for the content.

That way, you can craft the content around achieving that goal.

How do you set these goals? That’s what you’re about to find out.

Let’s get started…

Step 1: Consider The Big Picture

 

Before you pick a goal for an individual piece of content, you’ll want to first review your overall goals for your business and your content strategy. That way, you can ensure that your individual pieces of content do indeed support your overall goals.

Ask yourself these questions:

  • What do I hope to accomplish with my overall content strategy?
  • Who do I want to help with my business and content?
  • What type of content will best help me achieve this goal?
  • Where should I post this content?

In other words, you want to determine who you will help and how you will help them.

For example, your overall business (and content) purpose might be to help single moms live balanced, empowered lives (while generating income for yourself).

 The key here is that you need to be specific with your goals.

For example, what kind of help will your business provide for these single moms?  How many sales do you want to make? How much time can you invest in this endeavor?

Pick measurable, specific and realistic goals for best results.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Then move on to the next step…

Step 2: Determine The Goal For This Content

Now that you’ve got a good understanding of your overall goal (i.e., your business and content strategy), you need to decide the goal for the specific piece of content you’re about to create. For example, do you want this content to:

  • Generate traffic? If so, how? (E.G., SEO? Viral Traffic? Other?)
  • Build your list?
  • Presell a product?
  • Get people to join a contest?
  • Encourage people to join a webinar?
  • Get people to fill out a form (such as a quote form)?
  • Get people to call your business?
  • Establish your expertise?
  • Build your brand?

And similar. Select your goal, and then move on to the next step…

Step 3: Select Content That Fits Your Goal

Now that you know your goal, your next step is to determine the best content format to achieve that goal. For example:

  • How to/tutorial.
  • Tips list.
  • Single tip.
  • Opinion article.
  • Resource/gear list.
  • Checklist
  • Worksheet
  • Template
  • Swipe
  • Planner
  • Video
  • Audio
  • Live content (webinar).
  • Meme
  • Comic
  • Infographic
  • Product review.
  • Product comparison.
  • Case study.
  • Motivational story.
  • Direct ad.
  • Search engine optimized content.

And similar.

Example #1: If your goal is to generate viral traffic on social media, you’d likely select a short piece of content such as a meme, tip or quick video.

Example #2: If your goal is to presell a product, then there are two approaches: 

  1. Direct sales approach. Here you use a promo piece of content, such as a product review or comparison. 
  1. Indirect sales approach. Here you create “useful, yet incomplete” content. For example, if you’re selling a weight-loss course, then you might offer five weight-loss tips. The content is genuinely useful, but it’s incomplete because it doesn’t completely solve the reader’s entire problem. You can then point them to the course for additional help.

TIP: Be sure to pick a topic that also helps you achieve your goal. You may need to do some market research to be sure this is a topic that your audience really wants.

Pick the format and topic that best fit your goal, and then move on to the next step.

Step 4: Craft Content Around Your Goal

Now that you’ve decided on a goal, format and topic, you can start creating your content.  Be sure that you structure your entire content around achieving your goal.

Example #1: If you’re looking to generate sales from your free content for a paid offer, then your free content should include the benefits of the paid offer.

 Example #2: If you’re looking to build your expertise, then be sure your content is “fresh” – it should include a unique angle/approach to the topic, and/or unique tips or other information that people can’t find anywhere else.

 NOTE:  Please keep in mind that no matter what the goal is for your business, the goal for your audience is always to provide useful content that will help them solve their problems, reach their goals and/or enjoy their interests.

No matter what your goal is, you’ll want to end the content with a call to action (CTA).

Your CTA should have the following parts for best results:

  1. Tell people what to do.
  2. Tell people how to take that step.
  3. Give people a good reason to act now.

A good reason to act now may take multiple forms:

  1. When there is a (real) limited time only offer that would provide additional paid help to your audience. E.G., “This offer ends soon, so grab your copy right now…
  2. When there is a built-in deadline that is important to the audience. G., “And do it now, because your wedding day will be here faster than you think…”
  3. When there is a legitimate danger to the audience if they don’t act quickly. E.G., “Don’t become a victim who gets scammed or robbed – find out how to protect yourself from con artists and thieves when you travel overseas…

For example, here is a CTA for joining a list:

 Your next step is simple: click here to join the mailing list in order to get “Part 2” of this article. And do it now while you can still get this valuable information for free.

Let me share with you a few other templates you can swipe and use:

Purchase a Product:

If you liked these five tips, then you’re going to love getting your hands on the complete guide to [achieving some result]. Click here to get your copy – and be sure to use coupon code [insert coupon code] to save [$ amount]. But hurry and order now, because this offer expires [insert when it expires].

Join a Contest:

How would you like to win [describe two or three of the top prizes]? It’s easy to enter – just [describe how/what to do]. Click here to enter for your chance to win – and hurry, because this contest ends soon.

Share this Content:

If you loved this content, then you’re going to want to share the smiles with your friends. Click here to share it on Facebook, because you know your friends are going to love this as much as you did.

NOTE:  A quick word about “urgency” … while there is no doubt that you can forcefully call people to action with manipulation and get higher conversions, please don’t do this.  Rather than attempting to talk people into something they don’t really need by pushing their internal “fear of missing out” button, give them a compelling reason to make an intelligent decision to buy your product if it’s something they actually need.

Now, let’s wrap this up…

Conclusion

Some marketers push out content just to fill space. Don’t do that. Instead, create content that helps you achieve a goal. You can get started doing this with your very next piece of content by utilizing what you just learned inside this checklist.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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5-Step Content Creation

5-Step Content Creation

5-Step Content Creation

If you’re an infoproduct creator, online marketer, blogger, author or other online business owner, then you’re going to need to create ongoing content to serve your audience.

Whether you’re creating free content, paid content, short content, long content or anything in between, this 5-step ‘checklist’ will serve as an overview of the overall steps you will need to complete.

Of course, not just any content will do. It needs to be GOOD content – something useful, something engaging, and something your audience wants.


By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


How do you create this sort of in-demand, helpful content? By following this simple five-step process:

  • Step 1: Choose a Topic
  • Step 2: Create Your Outline
  • Step 3: Craft Your Content
  • Step 4: Call Readers to Action
  • Step 5: Convey Benefits

Let’s walk through the steps…

Step 1: Choose A Topic

In order to choose a topic, you need to do the following:

  1. Pick your goal. For example, do you want your readers to buy a product when they’re done reading? Join a mailing list? Register for a webinar? Share your content? Take action on what they just learned? Make progress toward their desired outcome? Pick one primary goal and then move on to the next step.
  2. Select an in-demand topic. Here you need to do your market research to figure out what your audience wants. A good way to do this is to find out what they’re already buying. If people are buying products on a topic, they’ll likely be interested in reading about them on your blog or elsewhere.

TIP: Go to marketplaces such as ClickBank.com, Amazon.com and JVZoo.com and search for your niche keywords – then check what topics are selling well.

  1. Choose the right format. What sort of content best fits your needs? A how-to article, a FAQ, a tips article, etc.?

Let me share with you a typical example…

You’re selling a dieting guide. You do your market research and find out that people are really interested in getting rid of belly fat. You then choose to create an article such as “10 Tips for Boosting Your Metabolism to Burn More Belly Fat.”

Next…

Step 2: Create Your Outline

Your next step is to outline and organize the talking points for your content. How you do this depends on what content format you chose.

Here are three different outlines to use:

  1. Chronological outline, which is for step-by-step content. This works for how-to tutorials, case studies and other similar process-oriented pieces.
  2. Complexity outline, which is when you order content from easiest to more difficult. This works for content in the form of tips, FAQs and other list-oriented pieces.
  3. Categorical outline, which is where you group information by categories. For example, if you create an article with social media marketing tips, you might create three groupings: Twitter, Facebook and LinkedIn.

The key here is to…

Create as detailed of an outline as possible, which will make the writing easier.

You’ll want to first brainstorm information you’d like to include in your content and then research the topic to pick up extra talking points.

Once you’ve got a detailed outline in place, then move on to the next step…

Step 3: Craft Your Content

Now you need to craft your content in a way that keeps people engaged and naturally leads to your call to action.

  • First, let’s talk about creating engaging content. Avoid stuffy “textbook style” content or trying to impress people with your big words. Instead, create content that an 8th or 9th grader could easily read and use a friendly tone as if you were speaking to a friend.
  • Secondly, provide at least one piece of unique content if possible. Share a unique tip or just present the information in a unique way. Take a look at this lesson as an example, where I’ve used alliteration – each of the five steps of this process starts with the letter “C.”
  • Finally, develop your content to lead to the CTA (call to action). For example, if you’re preselling an offer, then create content that’s useful (to help solve part of a problem), yet incomplete (so that you can promote a related paid offer for additional help).

Let me give you a couple of examples of this last point….

  1. An article sharing dieting tips is useful, but readers need to purchase the paid offer (a diet guide) to get the full details on how to lose the weight and keep it off.
  2. An article providing an overview of the steps for writing a sales letter is useful, but readers need to purchase the copywriting course to get in-depth training for each of the steps mentioned.

Step 4: Call Readers To Action

In Step 1, you chose a goal for your content. Now you need to encourage people to take your desired action by inserting a call to action. This is where you tell people what to do next.

E.G., “If you liked these tips for burning belly fat, then you’re going to want to download this free set of fat-burning meal plans and recipes. This set makes it both easy and delicious to lose weight! Click here to claim this offer now…”

Step 5: Convey Benefits

Your final step is to convey the benefits of your content by creating an appealing title that promises help for solving a problem, reaching a goal or enjoying an interest.

For example:

  • [Number] Secrets of [Getting a Benefit]. E.G. “3 Secrets for Rapid Fat Loss – Even If You’re Over 40.”
  • How to [Get a Benefit] In Just [Short Amount of Time or Small Number of Steps]. G., “How to Double Your Conversion Rate With a Five-Minute Tweak.”
  • [Number] [Type of] Tips for [Getting a Benefit]. G., “17 Homeschooling Tips for Transforming Your Kitchen Table Into a Fun and Effective Learning Environment.”

NOTE:  Be sure to be truthful in your titles, offering “hope, not hype.”

Conclusion

These five basic steps will help you create just about any kind of content that you can use to generate traffic, build relationships, presell offers, and generate direct sales as you provide real help for your audience’s wants and needs.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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Content Creation: Batching Your Tasks

Content Creation: Batching Your Tasks

Content Creation: Batching Your Tasks

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen.

If you approach content creation in a linear fashion, it will take you much longer because you’ll constantly be switching between tasks.

For example, writing and editing are 2 different processes. If you edit as you write, your creative process will be jarred, and you’ll not achieve a state of ‘flow’ which is what most writers strive for.


By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


The best way to stay organized and speed up content creation will be to batch your tasks. Below you’ll find 7 tasks to batch.

Why Is Batching So Effective?

Batching is basically grouping similar tasks and doing them all at one go. It’s almost as if you’re in an assembly line at a factory repeating the same task over and over.

This will not only increase your speed, but you’ll find it easier to focus on the task too. You won’t need to constantly go back and forth between tasks.

While it may seem like you’re not making progress, because nothing seems to be getting completed when you’re in the process – when it’s time to create the content, everything will already be done, and you just need to start writing.

That’s when the speed truly builds up and you’ll make up for lost time and more. Now let’s see how to batch your tasks.

Decide On Your Task For The Day

Content creation generally revolves around 5 tasks:

  • Researching
  • Outlining
  • Writing
  • Editing
  • Publishing

You do NOT want to do them all in one day. So what you’ll do is decide what task you’ll do for the day. Ideally, you’ll want to complete all the work associated for a specific task before moving on to the next one.

For example, you might decide to spend Monday and Tuesday doing research. Wednesday may be for outlining. And from Thursday to Saturday, you’ll write like a maniac.

On Saturday, you’ll edit and proofread what you wrote… and on Sunday, you’ll publish the content.

This is just a general idea. Decide for yourself what you’ll do each day and only focus on that task.

Work In Pre-Determined Time Blocks

The next step will be to decide WHEN you’ll do the work. You don’t want to adopt a haphazard approach to content creation – or you’ll never get the job done.

Decide on a time block when you’ll begin and end the task. For example, you may decide to do your research from 9am to 11am. That’s fine. Just make sure you stick to it.

Many people find it especially difficult to write. Like author, Steven Pressfield said, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”

The best way to overcome this problem will be to sit down at your desk at the specified time, whether you like it or not… and give yourself just 2 minutes to write. Anyone can do that.

You’ll realize that once you start, most of the time you’ll keep going. Use this technique and you’ll trick your mind into being less resistant to the task at hand.

Do Your Research

In step #3, you’ll do ALL the research you’ll need for you to write later on.

This is especially important for non-fiction. Keep your research notes organized so that you can refer to them easily.

Remember to create a customer avatar of your ideal prospect; this way you can write all your content in a way that is incredibly appealing to him or her and you will be much more likely to get them to take a particular action (you are adding a call-to-action in your content, right?).

Outline Your Content

Having an outline will increase your writing speed exponentially. Of course, your outlines will be based on the research you’ve done.

Make a list of the points you’ll cover and so on. Even if you’re typing on a computer, having your outlines written on paper in front you is recommended.

In this way, you can glance at your outline as you type rather than switching between tabs and so on.

Write Like A Maniac

This is where the pedal hits the metal, and the rubber meets the road. Once your outlines are all ready, start writing your content.

There’s a saying – “Write drunk. Edit sober.”

So when you write, just let your thoughts and words flow. Don’t be overly concerned about typos, etc. The goal is to get the content written.

Even if you’re creating content for infographics, social media posts, sales copy, etc. this principle will apply. Write first… and churn out ALL the content that you need to complete!

Take Time To Edit

Once all your content is done, it’s time to edit the content and fix the errors such as spelling/grammar mistakes, sentence construction issues, typos, etc.

Batching this task will mean completing all your editing for the content you’ve created before moving on to the final task.

This may seem an onerous task, but it can have a significant impact on the final piece of content, so can’t be overlooked.

Publish Your Content

This is the most fun part of the lot. You’ll either be publishing the content on your blog or turning it into a digital product to sell. You might have other plans for it, but the principle stays the same.

Publish your content when it’s all completed. A common mistake beginners make is to create 1 piece of content, do all the steps above… publish it… and then run off to repeat the process with the next piece of content.

Can you even imagine how tiring and time consuming that will be?

By now you’ll realize that while batching your tasks seems to be a more delayed approach, it’s actually faster when you look at the big picture.

Adopt the pointers in this article and you’ll be a lean, mean, content creating machine.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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Grow Your List With Your Content

Grow Your List With Your Content

Grow Your List With Your Content

All marketers will tell you that the most important asset you can build is your email list and it is something they all wish they had focused on earlier. You own your list and can follow up with highly targeted email marketing to turn prospects into buyers.

Creating lead magnets of various descriptions is a great way to entice people to part with their valuable email address in return for a highly valuable free gift.

These gifts can be reports, checklists, video, audio, infographics etc. The point is they must be high-quality and extremely useful; in fact, your readers should be prepared to pay for it. Don’t go for volume; we are all swamped with too much information, and this is why quick checklists and the like are becoming more popular than a 100 page eBook!

OK, now that you’ve created and made multiple freebies and given your audience multiple entry points to your list, you can focus on growing your list, and a great way to do that is to write highly informative content on your blog, and then to offer a congruent freebie in exchange for their contact details.


By the way, if you are serious and want to take your blogging and content marketing to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Of course, you need to get eyes on the content first, so let’s look at a few ways to attract readers to your blog content using a couple of content marketing staples.

Write Enticing Headlines

When creating content to get more traffic, it’s important to make sure that people are interested in the topic. Interest begins with appealing headlines that make people curious enough to click on them.

So, what makes them curious? Many things in a headline can make the reader mentally ask a question when they see the wording and phrasing.

Let’s look at a few strategies and techniques you can use in your content publishing, specifically your headlines.

Some tips for writing effective headlines include:

  • Use Numbers – Using a number implies a certain amount of information will be given to the reader and it makes them curious. Compare these two headlines. “How to Build Your List” or “7 Free or Low-Cost List Building Strategies”. Which one would you be more likely to click, if you were interested in building your list?
  • Use the Right Keywords – It’s essential that you know what words your audience uses when they talk or think about their needs, pain points, and the solutions. This is because knowing the exact phrases and concepts will help you choose the words, phrases, and feelings that will persuade them to take action. You can also research keywords using tools like those from SemRush.
  • Make Readers Think and Question – Using the right words can challenge your audience’s perception about something, just by reading the title. It can make them think, “How can that be?” or “Have I missed something?” This works well if you craft a title that mentions their problem and hints at the solution using an unexpected word or phrase.
  • Mention the Benefits – People always care more about their results rather than how fancy the features are. A good way to develop a click-worthy headline is to focus on the benefits or the ultimate result of the solution provides. For example, “Save $50 Per Week Using These 3 Tools.”
  • Offer Realistic Hope/Promise – Another tactic you can use to create headlines is to offer realistic hope and solutions. “How Single Mother Quits Waitress Job and Earns Six Figures with Part-Time Home Business” is a good headline that offers readers hope and encouragement for changing their status quo. The headline promises to tell you how to earn six figures from home, using the single mother as their case study or example. However, the hope must be realistically do-able for most people. Avoid unbelievable, sensationalized, exaggerated, or click-bait headlines at all costs.

Taking the time to create the right headline for your target audience ensures that you reach and connect with them in a more personal way – through their needs, thoughts, and feelings. Once they feel connected with you and want the benefits offered, they are compelled to sign up for your opt-in freebie or other item.

Make On-Page SEO A Top Priority

Another way to get more traffic to your opt-ins is to rank higher on SERPs. On-page SEO can help you accomplish this. Your audience usually finds you via search engine result pages (SERPs). A search engine’s job is to provide their audience with a list of relevant, useful information and content, based on the words they used in the search.

Your job is to ensure that your target market can find your content using the specific words and phrases that are natural to them.

Here are a few SEO strategies and tips to help you rank higher on search results pages:

  • Titles – Use keywords in the first three words of page URLs and titles. Try not to use more than 50 characters per title. Be sure to clean up the URL by taking out the stop words unless it makes the URL misrepresent what the content is about.
  • Make Content Long Enough – Long content of 2000+ words isn’t a must. However, when it comes to getting more traffic, Google and other search engines tend to rank longer content (2,250 to 2,500 words) higher on the results pages. Hubspot reported that some readers prefer to read content that contains at least 2000 words (current in 2021 but the ongoing trend is for higher quality lengthy content). So, the take-away here is to incorporate both types of content on your site. Depending on your goal, your “ideal” word count likely needs to be greater than in previous years.

Keep in mind that you are writing for your readers and they don’t count words. They want accurate, detailed information that fully answers their questions and solutions that help them fix their problems. Give them what they want/need and a little more.

  • Avoid Duplicate Content – This is important whether the content is on your site or off your site. If you have duplicate content on your site due to sales pages, set the site to skip indexing the duplicate content. Also, avoid plagiarizing by double checking content using a service like Grammarly.com or Copyscape.com.
  • Include Meta Descriptions – These are necessary to ensure that your audience can find you. Include the keywords that help your audience find the content. If you use software like Yoast SEO, it will help you optimize your content.
  • Create Title and Alt Image Text – Don’t just upload an image to your site without filling out this information. This is helpful to search engines and readers, in case the images don’t load. A side benefit is that it helps people with visual impairments to read your site more easily.
  • Use Header Tags – You have H1, H2, and H3 header tags that you can use to organize and make your content look better and make certain words stand out. In addition, it helps search engines determine what information is important. Make these tags logical with the most important words using H1 tags.
  • Edit Well – Spelling and grammar do matter. If you spell things wrong, the search engines may not send the traffic your way. If people find the content, they won’t trust you as much if you have these issues. You don’t have to be perfect, but you do need to use grammar that is appropriate for your audience.

Finally, be sure to add internal linking under the articles and blog posts with relevant content. This helps your audience find related information on your site. In addition, it also helps search engines to properly map your site and send the traffic to you.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

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