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When growing your list, remember that gaining more traffic is not the only goal. Attracting highly targeted traffic, full of people who want and need what you’re offering, is the goal. Therefore, you need to develop a list-growing strategy that uses tactics that focus on your goal: Building and Growing a Responsive List, because when you have that responsive list, using email for marketing becomes much easier.
So, let’s build that traffic and ensure that you have a great list that will respond to every email marketing campaign you send them.
First and foremost, everything begins and ends with your website. If your website doesn’t look great, work fast, and doesn’t work on all devices you are likely missing out on numerous opportunities to connect with potential customers.
Making their wants and needs top priority helps to ensure you build a user-friendly website that people want to visit.
Before you start building or changing your site, get to know your target audience and your competition. You can only make informed decisions if you are well informed. It’s hard to create products, services, or content for your target market, if you don’t know what they want and need.
That’s why you need to look at the data, pay attention to what your competition is doing, and keep your ear to the ground, regarding your entire industry to stay on top of what’s coming next.
Social media can be very beneficial, as you build your opt-in traffic and mailing list. Since you need to be “social” and build relationships anyway, you may as well get the most out of your efforts. Let’s look at how you can use social media to drive traffic and grow your mailing list.
I hope these list building and email marketing tips have been useful. If you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.
If you’re trying to decide if you should spend time creating all those emails, consider this:
As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.
There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.
How do you know where to begin or what type of email to send?
In this post, we’ll show you where to begin with the basics of creating high converting emails.
Let’s get started.
Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.
Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.
Now let’s begin creating our goal for the emails.
Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?
Typical goals for an email might include:
For each email, understand who’s going to receive your emails and what they want to get out of it from you.
Ask yourself these questions to define your email goals:
Think about why your reader initially signed up. Ask yourself these questions:
Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.
When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.
It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.
You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.
Sending emails at the right time and for the right reason keeps your list engaged and converting.
This keeps you in front of them and helps remind them to take action.
If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊