Is Your Website User-Friendly For List Building?
When growing your list, remember that gaining more traffic is not the only goal. Attracting highly targeted traffic, full of people who want and need what you’re offering, is the goal. Therefore, you need to develop a list-growing strategy that uses tactics that focus on your goal: Building and Growing a Responsive List, because when you have that responsive list, using email for marketing becomes much easier.
The following tactics will ensure that when someone joins your list they really do want the information you’re providing and will likely turning into a paying customer if you’ve matched your freebie opt-in offers to the right audience and with the idea of promoting specific products and or services to them.
So, let’s build that traffic and ensure that you have a great list that will respond to every email marketing campaign you send them.
First and foremost, everything begins and ends with your website. If your website doesn’t look great, work fast, and doesn’t work on all devices you are likely missing out on numerous opportunities to connect with potential customers.
- Develop a Responsive Website – Using a responsive template is simple today but if you add images, always double check to make sure they resize and are positioned correctly on the screen. You can check by using Browserling.com, as well as your own mobile device, and other tools.
- Brand Your Website – You don’t want your audience to be confused when they visit your website. Keep your branding the same throughout your online real estate, from social media to your website, and everything in between. You can do this by using logos, fonts, colors, etc., to develop your branding so everything matches.
- Make it Easy to Contact You – You don’t want someone to have to dig around your website to find a way to contact you. Make it very easy by placing the contact info at the top and bottom of your site, as well as in the sidebar (if you have one). Visitors should be able to contact you easily, when needed.
- Create Simple Navigation – The rule of thumb with navigation is that less is more. Plan your navigation in advance to help create the right setup. Use labels on the navigation links that adequately identify what they’ll find there. Make sure your primary navigation stands out. This menu is usually at the top of every page of your website. Always link the logo to the home page so no one gets lost.
- Ensure it Loads Fast – A slow loading site is a traffic killer. In most cases, if your site takes longer than .8 seconds to load people will leave. Consider using a content delivery network (CDN). Use the right image formats and sizes, browser caching, fewer plugins, enable compression, the right web host, and more.
When you create the website, it’s important to consider your audience because that’s who is going to use it most. Are they tech challenged? What colors do they like? What do they expect when they come to your site?
Making their wants and needs top priority helps to ensure you build a user-friendly website that people want to visit.
Know Your Audience & Your Competition
Before you start building or changing your site, get to know your target audience and your competition. You can only make informed decisions if you are well informed. It’s hard to create products, services, or content for your target market, if you don’t know what they want and need.
The same is true about your competition. It’s hard to compete if you don’t know who your competition is, as well as what they’re doing right and wrong.
- Conduct Research – There are many ways to do research. You can look at the analytics you already have, but you can also do research using government databases such as the United States Census Bureau to compile information about your audience. Not only should you study your audience, study your competitors too.
- Develop Customer Personas – This involves creating a profile of your ideal customer. Find an image of how your imagined customer looks. In the profile, include personality traits, education, family life, career, income, and other details needed to develop content, products, and services.
- Monitor Social Comments – Whether a comment is on a blog or on social media networks, finding comments from your audience can help you learn more about them. Engagement on social media within groups is usually more trustworthy because they tend to ask honest, straight forward, questions.
- Conduct a Survey – When you know your competition well, you can develop a survey, which targets that audience. This helps you discover what they want and need. You can use Facebook Ads to market the survey, which lives on your website. Learning about your competitor’s audience can help you, if you have the same or a similar target market.
- Engage Often – The more you engage with your audience the better. Keep your email open to replies, invite questions, and answer questions, as they come. The more open you are the more open they will be. This is especially true if they feel you truly listen and appreciate their input.
Your audience can teach you a lot about your business. You may think you know something, but even if you are part of your audience’s demographics, what you experience is subjective.
That’s why you need to look at the data, pay attention to what your competition is doing, and keep your ear to the ground, regarding your entire industry to stay on top of what’s coming next.
Participate On Social Media
Social media can be very beneficial, as you build your opt-in traffic and mailing list. Since you need to be “social” and build relationships anyway, you may as well get the most out of your efforts. Let’s look at how you can use social media to drive traffic and grow your mailing list.
- Build a Facebook Group – Social media is the perfect place to build a community. Create a niche group, where you can promote your freebies, content, and products. Link your business page and your related group. In your profiles, include a link to your website and/or your main opt-in page. In your group, get the group’s thoughts on your “new” website content and discuss the nuances. You’ll also want to do live events. Weekly live events can really boost traffic to your business page, the group, your website, and your mailing list.
- Monitor Comments – Don’t allow comments to go unnoticed. Sometimes you only need to acknowledge that you read it. Other times, you should respond in more depth. Try to keep everything positive and be yourself. Being authentic on social media is important to building trust. Answering questions and linking to your “helpful resource” allows you to establish your expertise and build trust.
- Share Your Freebies – Share your freebies directly or indirectly in your group. Indirect sharing might be done via sharing blog posts, where the opt-in is. Members only items may be added directly to the group area. Every page of your website should offer a way to share the content blurb and link.
- Engage Your Audience – Post questions and information that makes your audience think. On Facebook or YouTube, use Live Q & A events to engage with your audience. Post polls, quizzes, and other interactive information help to encourage engagement.
- Use Amazing Visuals – Social media posts with visuals get more response than social media posts without images. Use the right type of visual to get your audience’s attention and make the post more interesting to your target market.
- Make Content Shareable – Everything you post needs to be easy to share. Don’t restrict sharing. In fact, ask people to share your content and thank them when they do. Sometimes a little reminder is all that’s needed to get people involved.
The more active you are on social media the more you’ll see the traffic to your website, but the action needs to be purposeful. That means you need to plan the content you put on social media just as you plan the content that goes into your blog, email messages, and newsletters.
I hope these list building and email marketing tips have been useful. If you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊