email marketing campaign

Is Your Website User-Friendly For List Building?

Is Your Website User-Friendly For List Building?

Is Your Website User-Friendly For List Building?

When growing your list, remember that gaining more traffic is not the only goal. Attracting highly targeted traffic, full of people who want and need what you’re offering, is the goal. Therefore, you need to develop a list-growing strategy that uses tactics that focus on your goal: Building and Growing a Responsive List, because when you have that responsive list, using email for marketing becomes much easier.

The following tactics will ensure that when someone joins your list they really do want the information you’re providing and will likely turning into a paying customer if you’ve matched your freebie opt-in offers to the right audience and with the idea of promoting specific products and or services to them.

So, let’s build that traffic and ensure that you have a great list that will respond to every email marketing campaign you send them.

First and foremost, everything begins and ends with your website. If your website doesn’t look great, work fast, and doesn’t work on all devices you are likely missing out on numerous opportunities to connect with potential customers.

  • Develop a Responsive Website – Using a responsive template is simple today but if you add images, always double check to make sure they resize and are positioned correctly on the screen. You can check by using Browserling.com, as well as your own mobile device, and other tools.
  • Brand Your Website – You don’t want your audience to be confused when they visit your website. Keep your branding the same throughout your online real estate, from social media to your website, and everything in between. You can do this by using logos, fonts, colors, etc., to develop your branding so everything matches.
  • Make it Easy to Contact You – You don’t want someone to have to dig around your website to find a way to contact you. Make it very easy by placing the contact info at the top and bottom of your site, as well as in the sidebar (if you have one). Visitors should be able to contact you easily, when needed.
  • Create Simple Navigation – The rule of thumb with navigation is that less is more. Plan your navigation in advance to help create the right setup. Use labels on the navigation links that adequately identify what they’ll find there. Make sure your primary navigation stands out. This menu is usually at the top of every page of your website. Always link the logo to the home page so no one gets lost.
  • Ensure it Loads Fast – A slow loading site is a traffic killer. In most cases, if your site takes longer than .8 seconds to load people will leave. Consider using a content delivery network (CDN). Use the right image formats and sizes, browser caching, fewer plugins, enable compression, the right web host, and more.

When you create the website, it’s important to consider your audience because that’s who is going to use it most. Are they tech challenged? What colors do they like? What do they expect when they come to your site?

Making their wants and needs top priority helps to ensure you build a user-friendly website that people want to visit.

Know Your Audience & Your Competition

Before you start building or changing your site, get to know your target audience and your competition. You can only make informed decisions if you are well informed. It’s hard to create products, services, or content for your target market, if you don’t know what they want and need.

The same is true about your competition. It’s hard to compete if you don’t know who your competition is, as well as what they’re doing right and wrong.

  • Conduct Research – There are many ways to do research. You can look at the analytics you already have, but you can also do research using government databases such as the United States Census Bureau to compile information about your audience. Not only should you study your audience, study your competitors too.
  • Develop Customer Personas – This involves creating a profile of your ideal customer. Find an image of how your imagined customer looks. In the profile, include personality traits, education, family life, career, income, and other details needed to develop content, products, and services.
  • Monitor Social Comments – Whether a comment is on a blog or on social media networks, finding comments from your audience can help you learn more about them. Engagement on social media within groups is usually more trustworthy because they tend to ask honest, straight forward, questions.
  • Conduct a Survey – When you know your competition well, you can develop a survey, which targets that audience. This helps you discover what they want and need. You can use Facebook Ads to market the survey, which lives on your website. Learning about your competitor’s audience can help you, if you have the same or a similar target market.
  • Engage Often – The more you engage with your audience the better. Keep your email open to replies, invite questions, and answer questions, as they come. The more open you are the more open they will be. This is especially true if they feel you truly listen and appreciate their input.

Your audience can teach you a lot about your business. You may think you know something, but even if you are part of your audience’s demographics, what you experience is subjective.

That’s why you need to look at the data, pay attention to what your competition is doing, and keep your ear to the ground, regarding your entire industry to stay on top of what’s coming next.

Participate On Social Media

Social media can be very beneficial, as you build your opt-in traffic and mailing list. Since you need to be “social” and build relationships anyway, you may as well get the most out of your efforts. Let’s look at how you can use social media to drive traffic and grow your mailing list.

  • Build a Facebook Group – Social media is the perfect place to build a community. Create a niche group, where you can promote your freebies, content, and products. Link your business page and your related group. In your profiles, include a link to your website and/or your main opt-in page. In your group, get the group’s thoughts on your “new” website content and discuss the nuances. You’ll also want to do live events. Weekly live events can really boost traffic to your business page, the group, your website, and your mailing list.
  • Monitor Comments – Don’t allow comments to go unnoticed. Sometimes you only need to acknowledge that you read it. Other times, you should respond in more depth. Try to keep everything positive and be yourself. Being authentic on social media is important to building trust. Answering questions and linking to your “helpful resource” allows you to establish your expertise and build trust.
  • Share Your Freebies – Share your freebies directly or indirectly in your group. Indirect sharing might be done via sharing blog posts, where the opt-in is. Members only items may be added directly to the group area. Every page of your website should offer a way to share the content blurb and link.
  • Engage Your Audience – Post questions and information that makes your audience think. On Facebook or YouTube, use Live Q & A events to engage with your audience. Post polls, quizzes, and other interactive information help to encourage engagement.
  • Use Amazing Visuals – Social media posts with visuals get more response than social media posts without images. Use the right type of visual to get your audience’s attention and make the post more interesting to your target market.
  • Make Content Shareable – Everything you post needs to be easy to share. Don’t restrict sharing. In fact, ask people to share your content and thank them when they do. Sometimes a little reminder is all that’s needed to get people involved.

The more active you are on social media the more you’ll see the traffic to your website, but the action needs to be purposeful. That means you need to plan the content you put on social media just as you plan the content that goes into your blog, email messages, and newsletters.

I hope these list building and email marketing tips have been useful. If you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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email marketing strategy

How To Write Effective Emails That Make Money

email marketing

Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.

Creating an effective and impactful copy for your emails is one of the most important parts of your marketing plan.

If you’re trying to decide if you should spend time creating all those emails, consider this:

  • The number of people using email is set to grow to 319.6 billion by the end of 2021, according to The Eradicate Group.
  • HubSpot reports that people with active email accounts had grown to 5.6 billion by the end of 2019.
  • 9 out of 10 marketing professions say email is important or very important to their own business, according to a study by the Direct Marketing Association.
  • Forbes reports that emails produce 50% more sales as compared to other marketing practices.

As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.

Of course, the first step is to create a compelling and irresistible free offer to get people on your list. Then you need to create emails that will be effective in bringing in the money from your offers.

There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.

How do you know where to begin or what type of email to send?

In this post, we’ll show you where to begin with the basics of creating high converting emails.

Let’s get started.

Setting The Email Goal

email for marketing

Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.

First, we’re going to assume you’ve created your lead generation materials and have started gaining a targeted list of subscribers. If not that’s the first step. Here’s a quick list of the steps you need to take.

Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.

Now let’s begin creating our goal for the emails.

Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?

Typical goals for an email might include:

  1. Getting freebie seekers to become first-time buyers your service or products.
  2. Increase conversions by a certain amount in a specific amount of time.
  3. Getting cross-sells and upsells from current purchases.
  4. Increase click-through rates.
  5. Building more engagement from current clients or customers.
  6. Build more relationships for your community.
  7. Getting feedback about your business to make improvements.

For each email, understand who’s going to receive your emails and what they want to get out of it from you.

Ask yourself these questions to define your email goals:

  1. Where are you right now? Check your open rates, click rates, unsubscribe rates, conversion rates or your spam rates.
  2. What action do you want the reader to take? This helps you tailor your content to get them to take the action you want. If it’s to read an article, for example, then let them know why the article will help them.
  3. Who will be receiving the email? Know which segment of your list will be receiving the email, so that your copy, images and everything in the email speaks directly to that potential group.
  4. How will you get them to say “yes”? Decide what you are going to promise the readers so that your email helps them be the best version of themselves with your service, product, or information.

Think about why your reader initially signed up. Ask yourself these questions:

  1. How can you over deliver on that?
  2. What do they want from you? From your business?
  3. What questions do they have about your niche?
  4. When do they need to hear from you?
  5. What emotions can you evoke in them?
  6. What are the next steps for them as your subscriber?

Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.

When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.

When And Why Use Email

email marketing examples

It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.

Some subscribers are loyal and open all your emails. Others have gone cold and need persuasion to begin engaging with your emails again. Some have joined you for a specific product or service you offer and only want to know about those.

You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.

Maybe they:

  • Browse around, add some things to their cart, then leave: The Abandoned Cart email is triggered.
  • Enthusiastically subscribed to your list: Perfect time for the Welcome email.
  • Are a long-time loyal customer: Reward them with an anniversary email. These can be Milestone emails or Special offer emails.
  • Post Purchase emails to new buyers who have purchased something form you. These Confirmation emails are the first ones your new subscriber gets from you. It tells them about your business and your values, helping you begin building a relationship with them. It’s also a great time to give them options to see your other products.
  • Emails to boost engagement with your business and content. These can be Promotional emails that try to make an initial sale or promotes your new webinar.
  • Re-engaging cold subscribers. This email tries to get subscribers who haven’t been active to take some sort of action. These can be Review Request emails or Persuasion emails.
  • Nurturing your existing subscribers. These emails are the relationship builders. They provide value to the subscriber. Use Nurture emails to keep in contact and build communication with your loyal subscribers. These can be Newsletters or Curated content emails.
  • They are interested in a specific subject or product you offer. Here you would be segmenting your subscribers with targeted emails. Segmenting allows you to send emails that specifically target a group of subscribers. These can be New Product Announcement emails, Nurturing or Promotional emails.

Sending emails at the right time and for the right reason keeps your list engaged and converting.

For example, if you’re promoting a sale or affiliate product that ends soon, send out an initial email a day or two before the sale starts, then one every day or two and finally send one in the morning and one in the evening the day the sale ends.

This keeps you in front of them and helps remind them to take action.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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