How To Get Traffic To Your Blog

How To Make The Most Of Your Traffic And Monetize It

If you are a marketer of any description you will know that traffic is the lifeblood of any business.

Simply put: No traffic, no business!

A lot of marketers get so caught up in tracking their traffic stats that they forget to make the most of that traffic. Tell you what, traffic is worthless if your visitors aren’t buying what you’re selling, joining your list, or taking some other important action.

So how do you make the most of your traffic and monetize it?

First off, make sure you are indeed bringing targeted traffic to your site. You don’t want just anybody visiting your website or hitting your sales/squeeze pages. Do this and you’ll wonder why you’re getting a lot of visitors but no sign-ups or sales!

Does this sound familiar? Yes, traffic is a numbers game, but you need the right high-quality targeted traffic or you won’t make any progress and you won’t make any money!

So, whatever methods you are using to drive traffic to your website, make sure you have your targeting dialled in and you know your ideal customer is to make the most out of your website traffic.

And secondly, use this little “traffic checklist” to monetize that traffic…

Determine Your Primary Goal

The first thing you need to do is figure out the primary goal for EACH page of your website. Depending on the page, this primary goal (and monetization strategy) might involve getting your visitor to:

Make a purchase
Take advantage of an upsell offer
Join your list.
Call you.
Fill out a form.
Share content/tell their friends.
Enter a contest.
Click on a link.
Clicking on ads, including affiliate offers and AdSense ads.
Complete a CPA (cost per acquisition) offer, such as filling out a credit card application.
Read or watch content.
Visit you offline (if you run a brick and mortar store).
Ask for a free consultation.
Register for an event, such as a webinar or contest.

And so on. Be sure your primary goal is the one that will make the most of your traffic in terms of monetization.

Here are two best practices when it comes to monetizing traffic:

Be sure to pick just ONE primary goal for each web page (and, overall, one primary goal for your website as a whole). Because if you create a page with multiple goals, your prospect may get confused and not take any action at all.
Focus on your own products first. There are plenty of ways to monetize traffic as mentioned above, including putting offers from third parties in front of your visitors. Be sure to focus on promoting your OWN offers first, as this will always be more profitable (because you get both the profits and the list).

Next…

Design Your Site Around Your Primary Goal

Now you need to design each page of your website around your primary goal.

For example:

If you’re designing a lead page with the goal of growing your list, then remove all other content and extraneous links, so that the page is focused on getting people to join your list.
If your goal is directly sell a product, then create a high-response sales letter and plug up sales leaks such as external links.
If your goal is to get people to click on AdSense ads, then create highly engaging content and embed those ads within the content.

The key here is to try to remove all superfluous distractions that may stop your visitors from taking the action you want them to. Remember, less is more.

Next…

Create An Exit Traffic System

Despite your best efforts, people are going to hit the back button on your site and bail out without joining your list, without buying a product, and without clicking on any ads.

That doesn’t mean that they’re poor-quality visitors who’ll never buy anything from you. Instead, it could mean they just didn’t see the right offer, or they’re in a hurry, or you didn’t sufficiently persuade them to take action.

The problem is that if they leave, they’ll probably be gone for good. They’ll forget about you. So that’s why you need to stop them when they’re going out the door and put an irresistible offer in front of them.

For example, redirect your exit traffic to a highly enticing lead magnet so that you can get people on your list before they leave your site. For best results, create multiple lead magnets so that you can offer the lead magnet that is directly related to the page the visitor was viewing before they tried to leave the site.

For instance, if your visitor was reading a blog article about how to set up a Facebook ad campaign, then offer them a lead magnet (such as a report) that gives in-depth instruction and “done for you” ad templates.

TIP: Don’t know how to redirect exit traffic to another page or create an exit pop? No problem. You can search for “exit traffic scripts” in your favorite search engine, or you can use a service such as Thrive Leads or Conversion Gorilla.

Many folks will say that they don’t like exit pops or redirects, especially marketers, but the simple fact is, they work but use them sparingly.

And finally…

Test And Tweak Everything

One of the best ways to monetize your traffic is to test and track all parts of the process to find out what really works.

Specifically:

Test offers to see which ones appeal the most to your visitors.
Test ad and link placements, including in the header, footer, sidebar, and directly embedded in content.
Test your headlines, benefits and calls to action to see which improve conversions.
Test your upsells to increase your per-transaction value.
Test the design of your pages to improve overall response.

Let’s wrap things up…

Conclusion

So there you have it – a quick and effective checklist for making the most money with your traffic.

To recap:

Pick one primary monetization goal.
Design your web pages around this primary goal.
Test and track everything to optimize response.

As you can see, this “traffic checklist” is pretty simple, but very effective! So put this plan to work for you today to start making more money from all your traffic.

How To Get Traffic To Your Blog With Content Marketing

Blogging has truly revolutionized the way one experiences the digital age. There is apparently no limit to what you can do with the help of blogs. Even the smallest aspect of your daily personal life like recording journal entries has been given an entirely new dimension.

Going on from there, there is a lot of scope for picking up interesting debates and discussions through blogs. You can even start some of these discussions yourself.

And another great thing about running your own blog is that you can monetise it and actually make money by writing about things you are passionate about!

And it is easier to do than you might think. Honestly, it isn’t rocket science; you don’t need to be a scientist who posts revolutionary details about his latest experiments.

If you blog well, i.e. if you are engaging enough that people want to come and read it, you have a really good chance of making some money, by just going about your daily activity of posting blogs on areas that interest your readers in your niche!

By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Here are some of the things you can do to make sure that your blogging activities get rewarded by more than just comments and praises:

You could get yourself registered with a search engine. Doing this will virtually guarantee that your blog will get a great deal of free, organic traffic, and traffic is the lifeblood of any blog/business.

In this way, the higher the ranking your blog achieves, the more you are likely to get paid because more people will be able to find your content quickly.

While writing your blog articles you also need to keep a few things in mind. This is not only to ensure that you get a steady flow of traffic, but also for the fact that your blog readership can increase so that the ranking of your blog with search engines go higher.

Here are a few tips to help you with your blog content:

Reader Friendly Content: At all costs keep your content – articles, poems, photographs, videos – reader friendly, that is to say, it should keep more and more readers interested. Your reader must be at the center of you post in a way that your reader must feel that he is gaining something out of reading your post. This is the basic rule in marketing.
Make It Worthwhile: Never let the reader feel that he has been tricked into reading your post or clicking on your blog link. You are thwarting all your long term chances of that reader coming back to your blog, in which case your blog rankings over the long term are in a dicey position.
Check For Errors: Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again simply because the errors that you make are too high. Always proof read your blog. A small typo here and there can be understood, but make sure you don’t make any major errors.
KISS: Or, Keep It Short and Simple. This is the thumb rule you must follow at all point. Long winding posts tend to get boring. And it may contain nothing that is interesting to the reader. Also no one has the time enough for your blog, no matter how well you write. In fact, your blog will be much more appreciated if you put your thoughts simply and shortly.
Make It Interesting: Make sure that you hold your reader’s attention by making your posts snazzy. They must not be written in a tone that is tiring to read. Write short sentences and keep then crisp and precise. Always hit the point immediately in the course of your article.
Link: Keep linking the blogs you read to yours in order to build a network those people will be in turn encouraged to link you. Remember, linking increases rankings.
Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.
Clear Thoughts: Make sure you put your thought clearly before the readers so that it does not become tedious for them to read.
Colloquialism: You can write in a friendly tone. Avoid using too many slang words, but otherwise, if your post demands it, you can be colloquial.
Post Title: A catchy post title or headline is half your business solved. It can glue a reader to your post almost immediately. However, do not put misleading post titles, or you will lose creditability.
Always Have A Call To Action: Writing an engaging blog post is great but remember that you want to make money from your content, so always have a call to action to click on a link that either goes to one of your own products or an affiliate offer where you will get a commission. You can see below that I have added several calls to action in this post, just like the one below where I am giving away a free checklist to keep you on track when setting up your blog, so click on the image below or click here if you want 🙂

So, be consistent with your blog content and watch the traffic start flowing in to your blog!