Increasing Conversions

7 Essential Strategies For Increasing Conversions

Increasing Conversions Through Engagement

If you want to maximize sales, you need to focus on one primary component of your entire sales funnel and that is in improving visitor engagement!

So, why is visitor engagement so important?

Think of it this way; visitor engagement is probably the strongest indicator as to how a potential customer feels about you, your product or brand.

The more you engage with your visitors, the easier it will be to build brand loyalty and make your vistors feel valued.

And when you manage to do that, these vistors will turn into paying customers who will buy all your products and devote more time and money to you! They’ll decide to choose you over the competition, and they’ll buy from you again and again.

Here are just a few powerful strategies that you should be using to increase engagement on your website:

Combine Action with Rewards

Rewards and incentives such as giveaways, coupons, and bonus products add extra value to a customer’s purchase which will positively impact visitor engagement.

One easy way to set up a reward-style program is to use something like Perkzilla (warr.us/PerkZilla)

PerkZilla is a smart way of grabbing attention, engaging visitors and boosting clicks and sales just by rewarding customers who take action.

Offer Time-Sensitive Coupons & Discounts

You can also offer special discounts and time-sensitive coupon codes in order to combine the use of urgency with making people feel special. This can be a powerful motivator as many people suffer from FOMO (fear of missing out) so by adding a sense of urgency, you are tapping into that fear.

Offer Early Bird Discounts

Reward those who purchase in the early stages of your product launch with the lower pricing or added bonuses.

Tip: You can do both of these tasks easily with a great tool called Conversion Gorilla (warr.us/ConversionGorilla)

Create a NO-RISK Low Cost Front-End Offer

A low cost, front-end offer is the easiest way to engage visitors and transform them into customers because you’re giving them an opportunity to test out your product and get to know your brand without a lot of upfront cost or investment.

In other words, there is no risk to them for simply giving your company a try.

Personalize Your Outreach

Build stronger relationships with your audience by creating marketing campaigns based on location, traffic sources or social media platforms. This used to be virtually impossible

but increasingly clever technology is making these things achievable.

People love receiving personalized offers or being addressed by name or location. It will help you stand out!

Add Visual Magnets To Your Sales Process

Consider integrating infographics or videos into your content so it stands out. Anything you can do to be different that will capture attention quickly is important.

These are just a few ways to improve your customers on-site experience. Can you think of a few more? By doing this you can engage your prospects and hopefully turn them into buyers.

Carry this practice over into you sales pages and you will see an increase in your conversion rate, guaranteed. And talking of sales pages, let’s have a quick look at them whilst we are here 🙂

By the way, if you want to learn more conversion boosting tips, grab my free report here.

How To Test Your Sales Page For Maximum Conversions

Split testing is a way of gauging the effectiveness of specific elements on a sales page or within a sales funnel to improve conversion rates. The idea is that you test ONE element at a time, and run a split testing campaign long enough for both pages to generate an equal number of visitors (or “hits”).

You need to get into the habit of split testing your sales pages so that you have a clear idea as to what’s working and what needs tweaking.

Just a simple change can significantly increase conversion rates but without testing your copy so that you can determine areas that need strengthening, you won’t know what that change should be and this could be the difference between a profitable campaign and a failure; it is that important!

You can literally split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. And you don’t have to just split your sales pages either. You can also split test your email messages, auto-responder follow-ups, and even your blog! If it can be created, it can be tested 🙂

By split testing your pages you will quickly see just what draws your visitors in and what simply pushes them out to the next website. By analyzing this information, you can make little (or big) changes that will boost conversion and send your profits through the roof!

The easiest way to split test your pages is to sign up with a great tool such as Split Test Monkey (warr.us/SplitTestMonkey), which is a powerful tool that takes the grunt-work out of split testing.

Split Test Monkey works for everyone. If you’re trying to grow an email list you’ll be able to use Split Test Monkey to boost your subscriber rates and grow your list faster by testing your landing pages, from the lead magnets to the color of your sign-up buttons.

Here’s an example of a basic split testing campaign:

You create two WebPages, with two different headlines.
You call them SalesPage-1.html and SalesPage-2.html

You then direct people to both pages equally, so that both pages are receiving the same number of hits. You let it do its job for a reasonable amount of time (usually 7-10 days) or until each page has received a specific number of visitors (2000, 4000, etc).

The objective is to have a clear snapshot of which page is preforming best based on conversion rates.

Once you’ve established which page is out-performing the other, you change another element of the “winning” page and comparatively test it against a different component (another area of your sales page, such as your bullet points, opt-in box, placement of graphics, etc).

And here is why split testing is so incredibly important to your business (in case you are still unsure!):

Let’s say that your sales letter is currently converting only one sale out of every 100 visitors you receive.

Let’s pretend that you are selling a low-end product for $20.00.

If only one visitor out of 100 purchases your product, your conversion rate would be 1%.

Now, let’s say you start split testing your sales pages. Perhaps you change the headline so it’s more catchy and instantly your conversion rate increases by .25%.

Now you are generating 5 sales a day for every 400 visitors to your site. You would end up earning $100.00 per day instead of $80.00.

You continue to split test your pages, this time changing the graphics so they load faster and aren’t so cluttered on the page, or you shift your copy so that the first paragraph is directly above the fold.

This increases your conversion rate yet again, this time by .75%.

With just a few small changes you have boosted your conversion rate up by 1% and you are able to turn two visitors out of every 100 into a sale.

Your earnings would have literally doubled!

Sometimes even the smallest, minor changes within a split testing campaign can cause a tremendous boost in revenue, and all with very little work involved! Just don’t forget to test only ONE element at a time, or you won’t know which element is giving you the biggest conversion boost.

That’s it for this post; I hope you found it useful. Now go and create some engaging content for your visitors and sales pages (and don’t forget to test, test, test)!

Winning Tactics For Increasing Conversions

Increasing conversions begins at home.

Many marketers believe that they have a traffic problem, but this is rarely the case. Traffic is everywhere! You can find free traffic via social media and forums or you can pay for traffic via advertising. However, if your visitors aren’t buying, then traffic isn’t going to help! You need to be able to convert your visitors into buyers and there are a few solid principles that you can follow to increase your chances of this.

By the way, if you want a handy resource to refer to about increasing your conversions I have a great free checklist that will become an incredibly useful tool for you, and you can get it here.

K.I.S.S. i.e. keep it simple

You need to ensure that people who reach your website are able to take immediate action, without being confused in the process. Guide them by the hand and show them exactly what you want them to do; don’t assume anything.

For example, if you are sending people to a landing or squeeze page, you want the incentive offer to be bold, upfront and centre and the opt-in form above the fold, so they don’t have to scroll down to see your opt-in form.

It is absolutely critical to make sure you’re using a powerful headline to grab their immediate attention, and are featuring benefits via bullet-point style so that the information is broken down, easy on the eye and simple to digest.

Here are some other things to bear in mind:

Make Visitors Do Less Work.

If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need. The more information you ask for, the less likely they are to opt-in. People guard their personal details jealously and with good reason.

Keep it Simple (again)!

Bearing the previous point in mind, your opt-in form should only ask for their name and email address to minimise objection and increase your opt-in conversion rate. Remember that you can segment your lists later when your subscribers begin to open and respond to your various email campaigns, but to maximize opt-in rates, you need to keep it really simple.

It shouldn’t take your visitor more than a few seconds to fill in the required information, so they can subscribe to your list.

Minimize The Need For Too Much Navigation

Keep the page crisp and clean so that you don’t confuse visitors about what action they should take. A confused visitor will likely leave the page and may never return so you need to make it as straightforward as possible for them. Remove ALL unnecessary words and navigational options.

Spend more time on an awesome headline than on graphics because a compelling headline will capture their attention and convince them to continue reading every single word on your page until you have closed the deal. It really is that powerful and can persuade visitors into becoming buyers, and makes believers out of the sceptics. Simply put, less is more.

Copy What Is Working For Others

Become an avid study of successful landing and squeeze pages from competitors within your niche and save yourself time by designing your opt-in pages around what has proven to work. You really do not need to reinvent the wheel here and if you know a page is working for someone else, then it makes sense to use a similar formula in your offers.

Offer An Irresistible “Bribe”

You need to ensure that you are offering something of clear value that resonates with your target audience. Don’t try to be something to everyone on one squeeze page. Create different offers/pages for different types of potential customers. This way you can really start to segment your lists up front so that you’re really able to connect and communicate with specific customers via your email sequences which are tailored to their specific interests. This can have a massive effect on open rates and engagement as you are writing specifically to their wants/needs/desires/concerns.

OK, you have put all the above into action. Great, so what is next; how can you increase conversion rates even more?

Well, next, you need to understand the importance of a powerful USP and how it’ll set you apart from the competition. And believe me, it’s a game changer.

Do you know what an USP is?

Basically, it’s what will allow you to stand out from your competition so that you’re able to maximize sales and build a brand recognized for value.

Arguably, one of the most important elements of branding is to find your company’s Unique Selling Proposition, or USP.

Some people call this the Unique Selling Point. Either way, your brand needs to offer something that makes you different – something they don’t, can’t or won’t offer – to differentiate you from your competitors. What is it that makes you different or unique? Why should someone choose your company or products over your competitors? You really need to spend time figuring this out and then you need to integrate that USP into your sales copy as well as all other aspects of your sales funnel. It needs to be everywhere, in all aspects of your copy, blog posts etc. so people can see it and (hopefully) resonate with it.

Most likely, your product will already have a USP; your job is to identify what that is, and highlight it in your sales copy and marketing campaigns.

It all begins by evaluating your product objectively. Ask the following questions to help you find its USP:

How can it improve someone’s life?
How can it help your prospect?
What does it offer that other products fail to provide?
Is your product easier to use than the competitions?

Now, it goes without saying that before you even think about creating your USP, you need to know your target audience. Again, here are some questions to get you started:

What is most important to them?
What are they struggling with the most?
How can you truly connect to your target audience?
What is their greatest challenge?

The closer you know your audience, the easier it will be to develop a USP that means something to them. This process will enable you to create an ideal customer avatar; give them a name too! The more you know about this “person”, the better.

There are many different strategies that you can use to create a USP for your product. Direct marketing legend Dan Kennedy uses a specific question that he needs to answer to identify the USP and that question is, “Why should I choose to do business with you versus your competitor?” The very reason that you created a product in the first place could hold the key to defining your USP.

Think about how your product is different than others on the marketplace; how does it add more value? How does it address a question, concern or simplify a process, such as reducing a learning curve, saving your customers time or money?

Your USP will differentiate you from your competition; more than any other aspect of a marketing campaign ever will.

Follow these simple strategies and I can virtually guarantee that your conversions will increase. And this will result in more opt-ins so you will have a bigger list to market to and hopefully more sales and profit for you.

So, get it done! 😉