7 Essential Strategies For Increasing Conversions

Increasing Conversions Through Engagement

If you want to maximize sales, you need to focus on one primary component of your entire sales funnel and that is in improving visitor engagement!

So, why is visitor engagement so important?

Think of it this way; visitor engagement is probably the strongest indicator as to how a potential customer feels about you, your product or brand.

The more you engage with your visitors, the easier it will be to build brand loyalty and make your vistors feel valued.

And when you manage to do that, these vistors will turn into paying customers who will buy all your products and devote more time and money to you! They’ll decide to choose you over the competition, and they’ll buy from you again and again.

Here are just a few powerful strategies that you should be using to increase engagement on your website:

Combine Action with Rewards

Rewards and incentives such as giveaways, coupons, and bonus products add extra value to a customer’s purchase which will positively impact visitor engagement.

One easy way to set up a reward-style program is to use something like Perkzilla (warr.us/PerkZilla)

PerkZilla is a smart way of grabbing attention, engaging visitors and boosting clicks and sales just by rewarding customers who take action.

Offer Time-Sensitive Coupons & Discounts

You can also offer special discounts and time-sensitive coupon codes in order to combine the use of urgency with making people feel special. This can be a powerful motivator as many people suffer from FOMO (fear of missing out) so by adding a sense of urgency, you are tapping into that fear.

Offer Early Bird Discounts

Reward those who purchase in the early stages of your product launch with the lower pricing or added bonuses.

Tip: You can do both of these tasks easily with a great tool called Conversion Gorilla (warr.us/ConversionGorilla)

Create a NO-RISK Low Cost Front-End Offer

A low cost, front-end offer is the easiest way to engage visitors and transform them into customers because you’re giving them an opportunity to test out your product and get to know your brand without a lot of upfront cost or investment.

In other words, there is no risk to them for simply giving your company a try.

Personalize Your Outreach

Build stronger relationships with your audience by creating marketing campaigns based on location, traffic sources or social media platforms. This used to be virtually impossible

but increasingly clever technology is making these things achievable.

People love receiving personalized offers or being addressed by name or location. It will help you stand out!

Add Visual Magnets To Your Sales Process

Consider integrating infographics or videos into your content so it stands out. Anything you can do to be different that will capture attention quickly is important.

These are just a few ways to improve your customers on-site experience. Can you think of a few more? By doing this you can engage your prospects and hopefully turn them into buyers.

Carry this practice over into you sales pages and you will see an increase in your conversion rate, guaranteed. And talking of sales pages, let’s have a quick look at them whilst we are here 🙂

By the way, if you want to learn more conversion boosting tips, grab my free report here.

How To Test Your Sales Page For Maximum Conversions

Split testing is a way of gauging the effectiveness of specific elements on a sales page or within a sales funnel to improve conversion rates. The idea is that you test ONE element at a time, and run a split testing campaign long enough for both pages to generate an equal number of visitors (or “hits”).

You need to get into the habit of split testing your sales pages so that you have a clear idea as to what’s working and what needs tweaking.

Just a simple change can significantly increase conversion rates but without testing your copy so that you can determine areas that need strengthening, you won’t know what that change should be and this could be the difference between a profitable campaign and a failure; it is that important!

You can literally split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. And you don’t have to just split your sales pages either. You can also split test your email messages, auto-responder follow-ups, and even your blog! If it can be created, it can be tested 🙂

By split testing your pages you will quickly see just what draws your visitors in and what simply pushes them out to the next website. By analyzing this information, you can make little (or big) changes that will boost conversion and send your profits through the roof!

The easiest way to split test your pages is to sign up with a great tool such as Split Test Monkey (warr.us/SplitTestMonkey), which is a powerful tool that takes the grunt-work out of split testing.

Split Test Monkey works for everyone. If you’re trying to grow an email list you’ll be able to use Split Test Monkey to boost your subscriber rates and grow your list faster by testing your landing pages, from the lead magnets to the color of your sign-up buttons.

Here’s an example of a basic split testing campaign:

You create two WebPages, with two different headlines.
You call them SalesPage-1.html and SalesPage-2.html

You then direct people to both pages equally, so that both pages are receiving the same number of hits. You let it do its job for a reasonable amount of time (usually 7-10 days) or until each page has received a specific number of visitors (2000, 4000, etc).

The objective is to have a clear snapshot of which page is preforming best based on conversion rates.

Once you’ve established which page is out-performing the other, you change another element of the “winning” page and comparatively test it against a different component (another area of your sales page, such as your bullet points, opt-in box, placement of graphics, etc).

And here is why split testing is so incredibly important to your business (in case you are still unsure!):

Let’s say that your sales letter is currently converting only one sale out of every 100 visitors you receive.

Let’s pretend that you are selling a low-end product for $20.00.

If only one visitor out of 100 purchases your product, your conversion rate would be 1%.

Now, let’s say you start split testing your sales pages. Perhaps you change the headline so it’s more catchy and instantly your conversion rate increases by .25%.

Now you are generating 5 sales a day for every 400 visitors to your site. You would end up earning $100.00 per day instead of $80.00.

You continue to split test your pages, this time changing the graphics so they load faster and aren’t so cluttered on the page, or you shift your copy so that the first paragraph is directly above the fold.

This increases your conversion rate yet again, this time by .75%.

With just a few small changes you have boosted your conversion rate up by 1% and you are able to turn two visitors out of every 100 into a sale.

Your earnings would have literally doubled!

Sometimes even the smallest, minor changes within a split testing campaign can cause a tremendous boost in revenue, and all with very little work involved! Just don’t forget to test only ONE element at a time, or you won’t know which element is giving you the biggest conversion boost.

That’s it for this post; I hope you found it useful. Now go and create some engaging content for your visitors and sales pages (and don’t forget to test, test, test)!