conversion rate

Using Personalisation To Get Higher Conversions

conversion rate

It’s amazing what a little personalisation can do.

Quick example: You go into a store looking to buy something. A salesperson helps you, but you leave without making a purchase. You go back a week later, and the salesperson greets you by calling you by name.

How do you feel? Maybe respected, appreciated and memorable? And do you want to do business with someone who cares enough to remember your name? Of course you do; it makes you feel special doesn’t it?

When Coca-cola introduced Coke bottles personalised with people’s names, sales jumped 2%. Now I know 2% might not sound like much, but to a company as big as Coke, it’s huge.

Personalisation – when used properly – can double your conversions.

Here are 10 ideas on how to personalise not just words, but actual images – and how you might use these ideas in your own business…

1: Inactive Customers Or Subscribers

conversion rate

Re-engage with customers and even subscribers who are no longer active.

For example, for customers who haven’t made a purchase in 90 days, or subscribers who haven’t clinked a link in a month, send them a photo of you in front of a whiteboard looking sad.

The whiteboard has a simple mathematical equation with your business name, minus their name and a frowny face, like this:

     Your Business Name  –  Your customer’s name = ☹

2: New Customers And Subscribers

Conversion Rate Optimization

Create life-long customers and communities by taking the time to welcome someone when they join you. For example, you might send them a picture of you holding a sign that says, “Welcome Paul!”

Many people know that emails (even with their first names) are hardly personal so by going out of your way to send them a picture like this will make you stand out.

Is it a little cheesy? Perhaps, but it does work so why not give it a go?

3: Product Sales


When your customers buy a product that you are shipping out, keep them engaged by sending them an email with a picture of their package.

This keeps them excited and tells them it’s on the way.

Bonus: Get a clear shot of the address label, and it will help them to confirm their shipping address before it’s too late.

You could even do this with a digital product such as a course. Most courses will have a generic welcome video but you could easily personalise this and welcome them to the course by name. How cool is that?

4: Webinar Attendance

conversion rate

Get people to show up for your webinars by sending them a personalised reminder email in the form of a photo of a handwritten note, or of you standing next to a whiteboard with the written words, “Are you coming to the webinar, Joan?”

This will capture their attention, be far more memorable and do more to get them on the webinar than the standard email that webinar services send out as reminders.

Once again, this takes a little effort (but not much) and it really does make a difference.

5: Cart Abandonment

Conversion Rate Optimization

If someone goes to buy one of your products or services but doesn’t check out, you should be following up with them as soon as possible to try to save the sale.

 Send out a photo of an empty box with their name on it, such as, “Order for Bob Smith.”

This emphasizes the sense of loss in not ordering and will get some of your customers to come back and finalize their purchase.

Remember that you don’t know why they abandoned the cart; it could be that their internet connection dropped, doorbell rang, any number of reasons that had nothing to do with your product or service so you lose nothing by following up.

6: Text Messages


If you use text messages for following up with customers, how about adding an image of a newspaper that features their name and the reason for the follow up?

Guaranteed you’ll have their attention.

This may not be as easy to do as some of the other methods but that is why it can be so effective.

Also, text messages and instant messaging services just feel more personal than email so if you aren’t using them in your business, perhaps it’s time you looked into adding them to your arsenal.

7: Customer Anniversaries

conversion rate

Send out a personalised image that contains congratulations on their anniversary – perhaps the anniversary of purchasing a product, subscribing to your list, joining your membership site, etc.

You’ll make them feel special and important.

8: Upsells

Conversion Rate Optimization

This is a brilliant idea that can put serious money in your pocket almost immediately – send out an image letting your customer know they forgot something.

It might be a picture of the upsell they didn’t take, along with words such as, “You forgot something John! (It’s our best offer).

Remember it’s much easier to convince someone who has already bought from you once than it is to convince someone who hasn’t bought from you yet so it makes sense to try to increase the average order value as soon as possible.

9: Certificates


Do you offer any kind of courses or online training?

Send out personalised and official looking certificates of completion with their name, the training level achieved, the date, signatures and seal.

You could also use gamification in your courses too.

These may appear gimmicky, but they do work to encourage buyers to actually log in and consume your content.

If they do that, they are more likely to get results, and if they get results, they are much more likely to buy from you again!

10: Online Order Confirmation

conversion rate

When someone places an order, send them a photo of you and your team (if you have one) with a sign that welcomes them by name. It might say something like, “Welcome to the family, Aaron.” Make sure everyone in the photo looks especially happy.

Now then, you might be saying: “Sure, this is all well and good and I can see how it will help me to retain customers and make more sales, but who has time to do all this?”

Good question. The answer is, you do – if you get PicSnippets.

PicSnippets creates personalised images for marketing, sales and customer follow-up. You can create your PicSnippet and use it on nearly any platform such as ClickFunnels, ManyChat, Convertri and more.

Just go to and register today.

OK, so there are 10 ways you can use personalisation to boost conversions and if you want some other strategies to boost your conversion then grab a free Conversion Boost report by clicking on the “Featured Resource” below.

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Conversion Rate

7 Ways To Increase Your Conversion Rate NOW

Conversion Rate

1000 prospects come to your site or sales page. 1% of them buy a $50 product. You’ve made $500.

You invest 2 days trying a few different ways to increase your conversions, and 3 are successful. You only increased your conversions by 1%, yet you’ve doubled your income, selling 2% of the prospects who come to your sales page.

Now for every 1000 prospects, you make $1,000.

And you send 1000 prospects a day, meaning…

Well, I’ll let you play with the numbers. The point is, even a 1% bump in conversions can mean a significant pay raise for you.

Yet so many marketers never bother to do any of the things I’m about to suggest.

Why? I suppose it’s one of those things they’ll “get around to” but they never do.

So here’s what I recommend: If you don’t want to do any of the following, then OUTSOURCE it. We wrote an entire article on the importance of outsourcing elsewhere in this edition, so I won’t harp on it here.

Let’s get started on boosting your conversions:

1: Create A Compelling And Clear Value Proposition

Conversion Rate

Your value proposition can be the number 1 element that determines if people will bother to read more on your page.

And it’s also the main thing you need to test.

The less known your company is, the better your value proposition needs to be.

In a nutshell, your value proposition clearly states:

  • How your product solves the customers’ problem or improves their situation (relevancy)
  • Delivers specific benefits (quantified value)
  • Tell why they should buy from you instead of your competition (unique differentiation)

Here’s an example from Prey:

Rest Safe – We’ve Got Your Back

Prey lets you track and find your phone, laptop or tablet.

Protect what you care for and it’s free.

I could do an entire article on creating a compelling value proposition – and I’ll do exactly that in a future post for you.

2: Perform A/B Testing


You create two alternative versions of your page, each with a different headline / color scheme / call to action etc.

You do a split test to see which one works better. When you find out what converts better, then you test something else.

Generally you only want to test one element at a time – otherwise, it just get confusing.

The more elements you test, the higher you can boost your conversions.

Things to test: Headline, page layout and navigation, the offer itself, using different media (such as a video) and even a radical change if you think you might want to start over.

You can use Google Optimize if you’re looking for a free A/B tester, or Optimizely if you want more options.

3: Set Up A Proper Sales Funnel

Conversion Rate Optimization

Sometimes your conversions are taking a hit because you’re asking for the signup or the sale too soon in the process.

If people are still in ‘browsing’ mode, they might not be psychologically ready to subscribe or buy.

The general rule is, the more expensive or complicated the product is, the more time people need before they are ready to commit.

If you’re looking to improve conversions on a squeeze page that only asks for their email address, your focus should be on improving the reason why they would want to sign up. Making your offer more compelling – something that will immediately spark their desire – should do it.

But if you’re selling a product, it’s possible that you need to do more to build trust, develop a relationship and prove your expertise.

Remember, the longer and deeper the relationship with the prospect, the more likely they are to buy from you.

4: Address Objections Before They Arise

Conversion Rate

No matter what you’re selling or how much you’re selling it for, there will be objections.

If I tried to sell $100 bills for $1, there would be objections (and you know what they are.)

Of course, since you can’t hear prospects speak their objections, you’ve got to know in advance what can kill your sale so you can make what you might call, ‘preemptive strikes’ on the objections.

Make a list of all the possible concerns your prospects might have.

And then address each one of those in your presentation / webpage / sales funnel.

5: Build Trust


People won’t buy from you if they have no need for your product, if they have no money to buy your product, if they’re not in a hurry, and if they don’t trust you.

There’s not a lot you can do about the first 2 items on that list.

You can create urgency by limiting the number of products to be sold or the duration of your sale.

But trust is a big factor you can definitely use to increase conversions.

So what makes people trust your website?

Several things:

  • You’ve got citations and testimonials clearly visible.
  • You’re endorsed by well-known people in your niche.
  • You’ve got a physical address and maybe even a photo of your office.
  • If you or your business has relevant credentials, you’ve got them displayed.
  • You’ve got clear, easy to find contact information that includes a phone number.
  • Your site looks professional – not something a kid whipped up on his Intel 486 in the 1990’s.
  • Your site contains plenty of useful information.
  • You update your site’s content often. If your latest blogpost is from 2016, you’ve got a problem.
  • You show restraint with hype, blinking banners (please don’t!) ads, popups and such.
  • You have zero or nearly zero errors (when it comes to trustworthiness, one error is forgivable, two aren’t.)

6: Stop Trying To Sound Smart

Conversion Rate Optimization

If I were to give you a value proposition that reads like this…

“Revenue-focused sales automation and marketing effectiveness solutions unleash collaboration throughout the revenue cycle,”

…would you have a clue what I was talking about?

Because I sure don’t. It’s not useful to the person reading it, unless your goal is chase them off of your page. Then I suspect it’s highly effective.

Don’t use fancy or complicated language – instead, write the way people speak.

Just remember, clarity if key. If they don’t understand exactly what you’re saying, they’re not going to convert.

7: Remove All Distractions

Conversion Rate

Your goal is to get people to focus solely on the action you want them to take and nothing else. Take a look at your page for anything that might divert the visitor away from what you want them to do. Minimize distraction, unnecessary product options, links and extraneous information.

Get rid of sidebars and big headers if they’re not helping your prospect take the desired action. Remove irrelevant images, or replace them with images that help you make the sale.

And ask yourself if there is anything else you can remove that is not contributing to the conversion.

Increasing your conversion rate isn’t hard, but it does take effort…

Effort that will be well-rewarded in increased sales and revenues long after you’re done making the necessary changes.

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5 More Powerful Content Marketing Secrets

5 More Powerful Content Marketing Secrets (That Drive Conversions!)

As I stated in my last post, there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Don’t forget that while you are creating your content, you need to be continuously experimenting to see what works, and constantly learning from your audience. Test, test and test again!

And don’t forget to keep things simple…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help? Nail this and your conversions will take off!

Now that’s out of the way, let’s get into some more tips that will complement the others (in this post here) perfectly:

6: Don’t Be Afraid To Stand Out

The fact is, more content is published every minute of every day. It’s not enough anymore to have great content – you need content that stands apart from the crowd. It’s got to deliver value in a unique way with a radical new perspective.

Some tips to help you:

  • Try new content formats. For example, try an info-graphic instead of an article, or perhaps make a video.
  • Put a lot of thought into your headlines and make them really pop. If you can trigger emotions, curiosity, or a burning need to know what’s in your article, you’ve got a good headline.
  • For the content itself, either present something no one else has presented, or present the content in a way no one else has. I know, it’s a tall order but it’s something to aspire to.
  • Tell stories. It’s hard to go wrong if you become a great story teller. In fact, people will revisit your blog just to read your new stories.
  • Give stuff away. It could be pdf’s, prizes or whatever. Try creating info packed posts, and then giving away pdf versions of those posts for people to refer to later.
  • Take a stand. Don’t be afraid to express your opinions and back them up with evidence, facts, stories, etc. Having strong opinions you’re not afraid to voice can be one of the quickest ways to get your content shared and build yourself a loyal audience.

7: Work On Your Headlines

According to CopyBlogger, 8 out of 10 people will read your headline, but only 2 out of 10 will check out your post. Yes, headlines are THAT important.

To get your copy read, write at least 5-10 headline variations that each incorporate at least two of the following: Curiosity, urgency, uniqueness, usefulness, specificity and news.

Choose the best 2-4 headlines and promote your content on social media using the different variations. After a few hours see which one gets the most engagement and keep that headline.

As much as you might be tempted, don’t use click-bait headlines. When people see your post doesn’t line up with your headline, they’ll click away.

8: Draw The Reader In…

Keep your readers reading by using this old sales letter trick. Insert words and phrases that naturally pull the reader into the next sentence, and the next, and the next…


  • “Here’s what I’m talking about…”
  • “You might be wondering…”
  • “I know you think this is crazy…”
  • “Here’s why…”
  • “Meanwhile…”
  • “On the other hand…”
  • “But here’s the really strange thing…”
  • “Want to know the best part?”
  • “And yet…”
  • “But that’s just part of the story…”
  • “As it turns out…”
  • “No wonder…”
  • “Sadly…”
  • “What does this mean for you?”
  • “I couldn’t believe what happened next…”
  • “Best of all…”
  • “By the way…”

9: Create Viral Content Using S.T.E.P.P.S.

Now, some folks will tell you that you can’t predict what will and what won’t go viral.

Companies have spent fortunes trying to make viral content. Sometimes they succeed, and many times they don’t.

So how can you, a solo entrepreneur, increase your odds that your content will go viral?

According to Jonah Berger, author of Contagious, there are six principles to making viral content:

  • Social Currency – People want to feel smart and cool, like they’re on the ‘inside.’ We share things that make us look good.
  • Triggers – Which gets more word of mouth – Corn Flakes or Disney? Be Disney and remember that top of mind is also tip of tongue.
  • Emotion – The higher the emotion, the more it gets shared. Remember, when we care, we share.
  • Public – There are always people who will jump on board the latest trend. Think if it as, ‘Built to show, built to grow.’
  • Practical value – the more valuable and useful content is, the more it tends to get shared. Think of it as, ‘News you can use.’
  • Stories – Stories are like Trojan horses, coming in under the radar in the guise of entertainment, when really they are delivering a message

You don’t have to hit all six principles, but the more you do hit, the more likely your content will go viral.

10: Use Great Images

I hate to tell you this, but odds are the images you’re using now aren’t helping you. In fact, they might even be hurting you.

You already know that great images enhance a great post. But for this to happen the images need to be relevant and interesting. A stock photo of models in business attire staring at a laptop won’t cut it anymore.

Best bets: Take your own photos. A photo of you holding something relevant or being in a relevant place will do wonders. People love to see who they are reading, especially if it is a REAL shot and not some studio photo that’s been photo-shopped to death.

Source HIGH quality free images and be choosy. It pays to spend that extra time finding just the right picture.

Here’s a list of 21 sites with ‘breathtaking free stock photos’ to get you started.

Don’t have free time to find great pics? Hire a graphic artist on Fiverr to do it for you. They already have great sources and a knowledge of where to find what you’re looking for.

If you want to save some cash and create and design your own images there are a number of tools that you can use which are pretty inexpensive and cost you less in the long run than continually outsourcing.

One such tool is Design Wizard and is well worth checking out to create stunning viral images and video. Check it out here

Try using these 5 “secrets” in your content marketing strategy and see what happens to your traffic, and more importantly, your conversions. I think you will be surprised 😊

I will cover even more of these tips in one more post, but for now don’t forget that if you want to know more about converting your traffic into customers, I have a great guide for you that can give your traffic and conversions an enormous boost. And even better, it’s free 😊 To download your free copy just click here

OK, that’s it for this time. Now go and put these tips into practice in your content marketing.

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Discover 5 Easy To Do Powerful Content Marketing Secrets

Discover 5 Easy To Do Powerful Content Marketing Secrets (That Drive Wicked Traffic!)

Firstly, let me be blunt with you; there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Here’s the mindset to have when it comes to your blog and content marketing in general… you are continuously experimenting to see what works, and constantly learning from your audience.

It’s rather simple, don’t overcomplicate things…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help? Nail this and your conversions will take off!

Now that you have the mindset, let’s get into the tips, in no particular order whatsoever:

1: Know Your Audience

We already talked about this, but it’s so important we need to go deeper.

Where is your audience coming from, both physically and mentally?

By physically, we mean what brings them to your site. Is it an ad? A blog post? A mention somewhere on the web? Social media?

Where your readers come from plays a large part in what they expect from your blog.

That’s why some marketers set up separate squeeze pages for each traffic source, so they can custom tailor it to their audience.

And where are they mentally when they hit your blog? Did they just discover they have a problem and they’re looking for solutions? Are they looking to be entertained more than informed? What are they looking for, and why are they there?

If you can, interview your readers. You might get them on Skype, send them a questionnaire, ask questions on your blog, etc.

Ask things like:

What are your biggest challenges in <your niche>? You’re looking for the pain points you can help solve.

What have you done to overcome these challenges? This will show you how determined they are.

How do you find the information you need? This tells you where and how they are looking

What content format do you prefer? Video, written, audio, etc.

You don’t have to interview a lot of people to find the answers. In fact, according to research experts you should see a pattern emerging after just 5 interviews in the same audience segment.

Your goal of course is to learn as much about your audience’s needs and desires as you can. It’s not always about building buyer personas – after all, not all of your readers will be 37-year-old college educated women with 2.4 kids and a $200,000 mortgage.

Once you have gone through this process you will have a customer avatar for your perfect customer and ALL your sales copy and content should be written with this person in mind at all times.

2: Get a Bird’s Eye View of Your Blog

Buzzstream put together a list of questions that will give you a good view of your content marketing strategy and help you identify your weak points.

You might go over this list of questions every 3-6 months and make sure you are still on track with your blog:

1. Who is your audience? <dog owners>

2. What are you offering them? <tips on dog training and care>

3. How will they find you? <through guest blog posts and social media>

4. Why will they care? <I give great tips they can use immediately>

5. How will they interact? <they will watch videos and read blog posts>

6. What will be their next step? <signing up for my dog training course>

7. Why do they share it? <it’s great info, entertaining and awesome dog photos, too

8. They might not share it if… <it’s too dry>

9. A solution for this is… <inject plenty of humor and personality>

3: Use Competitive Analysis To Find Your Audience

Finding your target audience can be difficult. But then again, who says you have to reinvent the wheel? Just find out what is working for your competitors, and you can often use the same sites and techniques to drive targeted traffic to your own site.

First, make a list of websites that are closest to yours in topic and intended audience. If you don’t know them, try searching Google using your top keywords. Or use this Google query (related:

Next, enter the competitor’s domain on to see where their visitors are coming from, which social networks they use, total visits, traffic by countries, search traffic and more.

4: Use Competitive Analysis To Uncover Their Social Media Activity/Strategy

Use and to find out:

  • What is their average engagement rate?
  • How often do they post?
  • When are they posting?
  • What types of posts are they posting?
  • And most importantly – what is their best performing content?

Discovering what’s working for others can shorten your own learning curve dramatically.

You can also use to get metrics on likes, growth and engagement.

If you want to analyze their Twitter account, use to find their average tweets per day, total retweets and favorites, as well as how many tweets contained hashtags, links, mentions and so forth.

To learn about their SEO performance, you can use for backlink research and more.

5: A.P.P. Your Content!

Keep readers on your content longer by using this formula:

Agree: Begin with something your readers agree with. “These days politics are scary and unpredictable.”

Promise: Show them you have an answer, creating a contrast between what is and what could be. “But there is something you can do that will put your mind at ease and keep your politicians in line.”

Preview: Show them what will happen when they read your content. “In this blogpost, I’m going to reveal the 3 steps to easily making your elected representatives actually listen to you and act in your best interests.”

Try using these 5 “secrets” in your content marketing strategy and see what happens to your traffic, and more importantly, your conversions. I think you will be surprised 😊

I will cover more of these tips in another post, but for now, if you want to know more about converting your traffic into customers, I have a great guide for you that can give your traffic and conversions an enormous boost. And even better, it’s free 😊 To download your free copy just click here

OK, that’s it for this time. These are not the only ways to optimize your content, and I will give you some even more powerful tactics next time. Now go and put these tips into practice in your content marketing.

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7 Essential Strategies For Increasing Conversions

7 Essential Strategies For Increasing Conversions

Increasing Conversions Through Engagement

If you want to maximize sales, you need to focus on one primary component of your entire sales funnel and that is in improving visitor engagement!

So, why is visitor engagement so important?

Think of it this way; visitor engagement is probably the strongest indicator as to how a potential customer feels about you, your product or brand.

The more you engage with your visitors, the easier it will be to build brand loyalty and make your vistors feel valued.

And when you manage to do that, these vistors will turn into paying customers who will buy all your products and devote more time and money to you! They’ll decide to choose you over the competition, and they’ll buy from you again and again.

Here are just a few powerful strategies that you should be using to increase engagement on your website:

Combine Action with Rewards

Rewards and incentives such as giveaways, coupons, and bonus products add extra value to a customer’s purchase which will positively impact visitor engagement.

One easy way to set up a reward-style program is to use something like Perkzilla (

PerkZilla is a smart way of grabbing attention, engaging visitors and boosting clicks and sales just by rewarding customers who take action.

Offer Time-Sensitive Coupons & Discounts


You can also offer special discounts and time-sensitive coupon codes in order to combine the use of urgency with making people feel special. This can be a powerful motivator as many people suffer from FOMO (fear of missing out) so by adding a sense of urgency, you are tapping into that fear.




Offer Early Bird Discounts


Reward those who purchase in the early stages of your product launch with the lower pricing or added bonuses.

Tip: You can do both of these tasks easily with a great tool called Conversion Gorilla (

Create a NO-RISK Low Cost Front-End Offer

A low cost, front-end offer is the easiest way to engage visitors and transform them into customers because you’re giving them an opportunity to test out your product and get to know your brand without a lot of upfront cost or investment.

In other words, there is no risk to them for simply giving your company a try.



Personalize Your Outreach

Build stronger relationships with your audience by creating marketing campaigns based on location, traffic sources or social media platforms. This used to be virtually impossible

but increasingly clever technology is making these things achievable.

People love receiving personalized offers or being addressed by name or location. It will help you stand out!



Add Visual Magnets To Your Sales Process

Consider integrating infographics or videos into your content so it stands out. Anything you can do to be different that will capture attention quickly is important.

These are just a few ways to improve your customers on-site experience. Can you think of a few more? By doing this you can engage your prospects and hopefully turn them into buyers.

Carry this practice over into you sales pages and you will see an increase in your conversion rate, guaranteed. And talking of sales pages, let’s have a quick look at them whilst we are here 🙂

By the way, if you want to learn more conversion boosting tips, grab my free report here.

How To Test Your Sales Page For Maximum Conversions

Split testing is a way of gauging the effectiveness of specific elements on a sales page or within a sales funnel to improve conversion rates. The idea is that you test ONE element at a time, and run a split testing campaign long enough for both pages to generate an equal number of visitors (or “hits”).

You need to get into the habit of split testing your sales pages so that you have a clear idea as to what’s working and what needs tweaking.

Just a simple change can significantly increase conversion rates but without testing your copy so that you can determine areas that need strengthening, you won’t know what that change should be and this could be the difference between a profitable campaign and a failure; it is that important!

You can literally split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. And you don’t have to just split your sales pages either. You can also split test your email messages, auto-responder follow-ups, and even your blog! If it can be created, it can be tested 🙂

By split testing your pages you will quickly see just what draws your visitors in and what simply pushes them out to the next website. By analyzing this information, you can make little (or big) changes that will boost conversion and send your profits through the roof!

The easiest way to split test your pages is to sign up with a great tool such as Split Test Monkey (, which is a powerful tool that takes the grunt-work out of split testing.

Split Test Monkey works for everyone. If you’re trying to grow an email list you’ll be able to use Split Test Monkey to boost your subscriber rates and grow your list faster by testing your landing pages, from the lead magnets to the color of your sign-up buttons.

Here’s an example of a basic split testing campaign:

You create two WebPages, with two different headlines.
You call them SalesPage-1.html and SalesPage-2.html

You then direct people to both pages equally, so that both pages are receiving the same number of hits. You let it do its job for a reasonable amount of time (usually 7-10 days) or until each page has received a specific number of visitors (2000, 4000, etc).

The objective is to have a clear snapshot of which page is preforming best based on conversion rates.

Once you’ve established which page is out-performing the other, you change another element of the “winning” page and comparatively test it against a different component (another area of your sales page, such as your bullet points, opt-in box, placement of graphics, etc).

And here is why split testing is so incredibly important to your business (in case you are still unsure!):

Let’s say that your sales letter is currently converting only one sale out of every 100 visitors you receive.

Let’s pretend that you are selling a low-end product for $20.00.

If only one visitor out of 100 purchases your product, your conversion rate would be 1%.

Now, let’s say you start split testing your sales pages. Perhaps you change the headline so it’s more catchy and instantly your conversion rate increases by .25%.

Now you are generating 5 sales a day for every 400 visitors to your site. You would end up earning $100.00 per day instead of $80.00.

You continue to split test your pages, this time changing the graphics so they load faster and aren’t so cluttered on the page, or you shift your copy so that the first paragraph is directly above the fold.

This increases your conversion rate yet again, this time by .75%.

With just a few small changes you have boosted your conversion rate up by 1% and you are able to turn two visitors out of every 100 into a sale.

Your earnings would have literally doubled!

Sometimes even the smallest, minor changes within a split testing campaign can cause a tremendous boost in revenue, and all with very little work involved! Just don’t forget to test only ONE element at a time, or you won’t know which element is giving you the biggest conversion boost.

That’s it for this post; I hope you found it useful. Now go and create some engaging content for your visitors and sales pages (and don’t forget to test, test, test)!

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