Using Personalisation To Get Higher Conversions

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conversion rate

It’s amazing what a little personalisation can do.

Quick example: You go into a store looking to buy something. A salesperson helps you, but you leave without making a purchase. You go back a week later, and the salesperson greets you by calling you by name.

How do you feel? Maybe respected, appreciated and memorable? And do you want to do business with someone who cares enough to remember your name? Of course you do; it makes you feel special doesn’t it?

When Coca-cola introduced Coke bottles personalised with people’s names, sales jumped 2%. Now I know 2% might not sound like much, but to a company as big as Coke, it’s huge.

Personalisation – when used properly – can double your conversions.

Here are 10 ideas on how to personalise not just words, but actual images – and how you might use these ideas in your own business…

1: Inactive Customers Or Subscribers

conversion rate

Re-engage with customers and even subscribers who are no longer active.

For example, for customers who haven’t made a purchase in 90 days, or subscribers who haven’t clinked a link in a month, send them a photo of you in front of a whiteboard looking sad.

The whiteboard has a simple mathematical equation with your business name, minus their name and a frowny face, like this:

     Your Business Name  –  Your customer’s name = ☹

2: New Customers And Subscribers

Conversion Rate Optimization

Create life-long customers and communities by taking the time to welcome someone when they join you. For example, you might send them a picture of you holding a sign that says, “Welcome Paul!”

Many people know that emails (even with their first names) are hardly personal so by going out of your way to send them a picture like this will make you stand out.

Is it a little cheesy? Perhaps, but it does work so why not give it a go?

3: Product Sales

Conversions

When your customers buy a product that you are shipping out, keep them engaged by sending them an email with a picture of their package.

This keeps them excited and tells them it’s on the way.

Bonus: Get a clear shot of the address label, and it will help them to confirm their shipping address before it’s too late.

You could even do this with a digital product such as a course. Most courses will have a generic welcome video but you could easily personalise this and welcome them to the course by name. How cool is that?

4: Webinar Attendance

conversion rate

Get people to show up for your webinars by sending them a personalised reminder email in the form of a photo of a handwritten note, or of you standing next to a whiteboard with the written words, “Are you coming to the webinar, Joan?”

This will capture their attention, be far more memorable and do more to get them on the webinar than the standard email that webinar services send out as reminders.

Once again, this takes a little effort (but not much) and it really does make a difference.

5: Cart Abandonment

Conversion Rate Optimization

If someone goes to buy one of your products or services but doesn’t check out, you should be following up with them as soon as possible to try to save the sale.

 Send out a photo of an empty box with their name on it, such as, “Order for Bob Smith.”

This emphasizes the sense of loss in not ordering and will get some of your customers to come back and finalize their purchase.

Remember that you don’t know why they abandoned the cart; it could be that their internet connection dropped, doorbell rang, any number of reasons that had nothing to do with your product or service so you lose nothing by following up.

6: Text Messages

Conversions

If you use text messages for following up with customers, how about adding an image of a newspaper that features their name and the reason for the follow up?

Guaranteed you’ll have their attention.

This may not be as easy to do as some of the other methods but that is why it can be so effective.

Also, text messages and instant messaging services just feel more personal than email so if you aren’t using them in your business, perhaps it’s time you looked into adding them to your arsenal.

7: Customer Anniversaries

conversion rate

Send out a personalised image that contains congratulations on their anniversary – perhaps the anniversary of purchasing a product, subscribing to your list, joining your membership site, etc.

You’ll make them feel special and important.

8: Upsells

Conversion Rate Optimization

This is a brilliant idea that can put serious money in your pocket almost immediately – send out an image letting your customer know they forgot something.

It might be a picture of the upsell they didn’t take, along with words such as, “You forgot something John! (It’s our best offer).

Remember it’s much easier to convince someone who has already bought from you once than it is to convince someone who hasn’t bought from you yet so it makes sense to try to increase the average order value as soon as possible.

9: Certificates

Conversions

Do you offer any kind of courses or online training?

Send out personalised and official looking certificates of completion with their name, the training level achieved, the date, signatures and seal.

You could also use gamification in your courses too.

These may appear gimmicky, but they do work to encourage buyers to actually log in and consume your content.

If they do that, they are more likely to get results, and if they get results, they are much more likely to buy from you again!

10: Online Order Confirmation

conversion rate

When someone places an order, send them a photo of you and your team (if you have one) with a sign that welcomes them by name. It might say something like, “Welcome to the family, Aaron.” Make sure everyone in the photo looks especially happy.

Now then, you might be saying: “Sure, this is all well and good and I can see how it will help me to retain customers and make more sales, but who has time to do all this?”

Good question. The answer is, you do – if you get PicSnippets.

PicSnippets creates personalised images for marketing, sales and customer follow-up. You can create your PicSnippet and use it on nearly any platform such as ClickFunnels, ManyChat, Convertri and more.

Just go to PicSnippets.com and register today.

OK, so there are 10 ways you can use personalisation to boost conversions and if you want some other strategies to boost your conversion then grab a free Conversion Boost report by clicking on the “Featured Resource” below.

Niche Marketing
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