Lead Magnet Ideas
OK, in the previous posts (Part 1 and Part 2) we talked about the first 2 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it and your lead magnet to entice readers to opt-in and give you their email address.
Step Three: The Squeeze Page
Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will send them an email which will direct them to the page where they can download their freebie.
As you learnt in the previous post, DON’T send them directly to the download page after they sign up because many people will give you a fake email address just to get your gift.
Your squeeze page should be relatively short. It’s not like a long sales letter. People don’t need that much convincing when something is free, but they do need some.
After all, they don’t want to give up their personal contact details unless they really think your lead magnet will benefit them.
For this reason, squeeze pages should have just enough information to entice the reader into taking action. If it’s too long, people will get bored and leave before they opt in!
Generally speaking, a squeeze page should consist of 5 main components:
- Headline – This needs to immediately capture their attention and persuade them to continue reading.
- Sub-headline – This provides a little more information and works as your headline’s supporting agent.
- Bullet points – Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter or entering your funnel.
- A call-to-action – A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
- Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.
To create your squeeze page, you are going to need some form of page builder.
Quick Tip: REDUCE YOUR WORKLOAD
Remember that you can use done-for-you content (PLR) to create lead magnets quickly. Here are some high-quality PLR vendors in the Internet Marketing and Coaching and Consulting niches:
If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation
Please remember to be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊
Information To Collect
Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.
The name and email address of potential customers is probably enough information for general marketing purposes, but what if you’re selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, you’ll want to begin collecting as much information as possible to help you better connect with potential customers.
In cases like this, it’s probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if you’re selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income.
In other words, what information do you really need to know upfront, and what can you gather later in the selling process?
Once your squeeze page is set up, and you’ve added the lead magnet to your autoresponder service, it’s time to start sending traffic to your squeeze page and we’ll look at that in the final part of this series…
Don’t forget that if you want all 4 posts in this series in a handy pdf that you can download and refer to at your convenience, you can do that here.
And remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
OK, in the previous post we talked about the first step in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it.
Step Two: The Offer
Once you have chosen your automation system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.
Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.
For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.
But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.
If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in checking out these great PLR providers:
If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation
Just be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Although we mentioned special reports earlier, if you want to stand out you can be really creative when developing your lead magnet.
Checklists, cheat sheets and resource guides are popular as they are short and quick to consume.
What about turning that report into a short video or audiobook instead? This will make your lead magnet have a much higher perceived value and in turn this will encourage more readers to part with their valuable email address.
Another good lead magnet idea is a case study if you have access to any or you have any of your own. These are powerful because it shows people that what you are teaching actually works!
This also works if you have written a long blog post or a series like this one, and yes, you can opt-in to get the full series in a handy report here! See, I practice what I preach! 😊
Once you have your lead magnet ready, you will need to upload it to your website so your subscribers can download it. If you are using WordPress as your site builder/CMS (Content Management System) you can simply login and go to ‘Add Media’ and drag and drop files from your PC to your website.
Alternatively, you can host your lead magnets elsewhere with something like Amazon S3 which is super cheap and really quick.
Once you have done this, you will now have your lead magnet live online and a link to access it.
Copy that link and add it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually! This will be the first email that they receive immediately after they have opted in.
Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.
Once you have their genuine email address you can send them regular emails which will educate them, entertain them and offer them value. Doing this will make them trust you and when you do make them offers to buy either your products or an affiliate product they will be much more likely to take a look.
OK, you now have your email automation ready to go and a sexy new lead magnet to entice readers to sign up for it.
Now it’s time to create the squeeze page to promote it and we’ll look at that in part 3…
Remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
If you are new to online marketing, you may not know what a lead magnet is so let’s start there.
The idea is that once they have opted into your email list, you can then send them regular emails with tips and tricks and the occasional offer. You can read more about using autoresponders to send automated emails here and you can read this post about finding great lead magnet ideas.
So, how do you create a desirable lead magnet that your visitors will be unable to resist?
Well, follow these 5 quick steps and you’ll have a great lead magnet put together in no time at all.
1 – Know Your Audience
This is by far the most critical part of creating anything for your prospective visitors and buyers. You must know the audience you are trying to attract, and you must know them on a deep level.
A lead magnet is a highly targeted gift that solves one problem for your readers. Remember, less is more.
Your niche may have a number of sub-niches and you can create different lead magnets for each different sub-niche.
For example, you may be in the Internet Marketing / Online Business niche and you could develop a separate lead magnet for those interested in using blogging, Amazon Kindle, Ecommerce etc.
These are all types of online business but vary dramatically in what the audience needs.
You can create a generic lead magnet for “Online Business” but it won’t be nearly as successful as more specific, targeted lead magnets.
If you already have a website, listen to your readers. If you allow comments on your posts, what are they saying? Any questions you see are potential lead magnets.
Browse forum boards in your niche to see the kinds of questions people are asking for more insights into the problems your readers are encountering.
OK, so you know your audience and what their problem is. Onto step 2.
2 – Brainstorm Lead Magnet Ideas
Now you have an idea as to what problem your lead magnet is going to solve, it’s time to get creative.
DO a brain dump and get everything out of your head. Nothing is off limits at this point as you will go through everything later and discard what you don’t need.
The important thing here is to always have in mind the research you carried out in step 1.
It can be very easy to go down the wrong route and to start creating a lead magnet that you think your readers want.
If you find yourself doing this; STOP.
You already know what your readers want so just give it to them.
Go through your brain dump, get rid of what you don’t want, and then start to think about what type of lead magnet you want to create which moves onto the next step.
3 – What Type Of Lead Magnet Will You Create?
OK, you’re really moving now!
You’ve done your research and got a seed of an idea for your gift which will be irresistible to your visitors.
Are you creating a “how-to” type gift? If so, this may work well as a quick tutorial type video, unless your niche tends to dislike video (although this is rare nowadays)
Are you creating a checklist, tool list or resource guide? If so, then a simple pdf report may be best.
Are you creating a motivational type of gift? Then perhaps an audio would work best.
Once you have decided on the format, now you can move onto the next step and actually start creating it.
4 – Create Your Lead Magnet
OK, now it’s time to put everything together and create your amazing free gift.
Research the topic fully and make your explanation as to how your readers can overcome the problem as simple as possible.
If you are writing a report, make sure it is easy to read with good use of headings, paragraphs, bullet points, graphics etc.
You can create great reports in MS Word or Pages and convert them to pdf’s, but if you want to take your reports up a notch, then consider looking into either Designrr or Sqribble to create eye-catching pdf reports.
If you want to record and edit audio, you can use a free tool called Audacity.
Once you have created your lead magnet, the final step is to get it live on the internet, so onto the final step.
5 – Upload And Automate
So, you now have your sexy new lead magnet. That’s great, but now you need to get it online so people can find it, opt-in and then download it.
Firstly, you’ll need to sign up to an autoresponder service such as Active Campaign or Aweber. You will use these to generate some code for an opt-in form, and, more importantly, to send automated emails to people who sign up for your free gift.
Once you have signed up to an autoresponder, go and create a form that people can fill in. This will then generate some code that you will need in a minute.
You may also want to create an email sequence to welcome your new subscribers.
Now you have your opt-in form code, you need to create a web page for people to visit to read about your free gift and to opt-in. This is normally called a squeeze page or landing page
Choose a template and create your squeeze page. Keep it simple, perhaps an image of your gift and a few bullet points explaining what they’ll get.
Once you have designed it, you need to add the form code from your autoresponder to the page so there will actually be a form that they fill in with their details to get their gift.
The final part is to upload your free gift so they can download it after signing up.
You can upload it to your own website or use something like Amazon S3 which is incredibly cheap; in fact, you get the first year free.
Once you have uploaded your gift, you can add the link to it in your welcome email.
OK, there are the 5 steps you need to create a desirable lead magnet.
I know there are a number of technical moving parts involved in doing this, and if you have any questions feel free to contact me.
And here is a handy infographic that you can use as a reminder of the steps to follow.
Lead Magnet Ideas (5 Steps To Double Your Opt-in Rate And Make Some Sales In The Process)
If you’ve been around the internet and internet marketing in particular, I am sure that you’re familiar with how lead magnets usually work – you offer your website visitors a free report or some other incentive in exchange for their name and email address and joining your list. Depending on your traffic source and the relevancy and strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more.
BUT unfortunately, there’s a problem with this approach – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And because of this, visitors have become more and more cautious about giving away their email address. Think about it; when you come across a squeeze page, do you instantly fill in your details or do you take a few seconds to weigh up the benefits that the report is offering as outweighing the loss of privacy (and signing up to receive more emails/offers) that entering your email address will bring?
So, what can you do to increase and possibly even DOUBLE your opt-in rate?
Create a dynamite lead magnet with great information on how to do something. For example, maybe it’s a case study: “How Janis Smythe made $4,294 in 12 days using XXX technique.”
If you’re just starting out and you need a case study to use, start by using good old Google. Don’t forget to let the person know you’re doing a case study on them, if appropriate, because in this case you really should get permission first.
Or you could omit any names and fictionalize the personal details. That works, too as long as it is a legitimate case study and not made up!
Or if you can find a case study that has already been published in an article on the web, then you can use that to back up what your lead magnet is teaching (don’t forget to add a link back to the original article/case study to attribute the author if doing this).
Write an excellent squeeze page. Yes, you’re giving the report away, but you still need to entice people into wanting it. Focus on the benefits that the report will give to the reader and make it a no-brainer.
At the bottom of the page, and perhaps to the right as well, put a download button. That’s right – no opt-in form at this point, just a ‘download it now’ button.
Split your report into two sections. The first section is the introduction and overview. What they’ll need to do this, how much money they can make and the success they can have, and so forth. Don’t make direct promises, of course. Make sure that you follow FTC guidelines at all times and also include an earnings disclaimer on your page.
On the bottom of the first section, tell the readers that the step by step blueprint is in Part 2.
That is sneaky, right?
But it gets even better!
And a second link where they get the report for FREE in exchange for their email address.
Both links go to the same webpage.
Create the webpage for the second half of the report. Give them the option to pay $17 and the option to get it in exchange for their email address.
You should get extremely high opt-ins using this method and having the payment button there makes it look like they are getting an extremely good deal by giving you their email address. Psychology in action!
And oddly enough, once in a while someone will actually pay for the second half of the report. Don’t ask me why, but they do. And that’s okay too. Any revenue generated is a tidy bonus for you.
Try these 5 steps when creating your next lead magnet and see what this can do for your opt-in rate and please let me know how it goes.