Niche Marketing Strategy

How Do You Pick The Right Niche?

7 Tips For Choosing A Profitable Niche

There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.

Do you choose a niche you’re passionate about?
What if you’re passionate about minimalism? How will you sell anything?
How can I be sure my niche is profitable?

These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.

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It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.

1. Is There Money Being Made In Your Niche?

This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.

Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.

Thirdly, you should analyze if the products in the niche are actually selling well. There are several niches with products that don’t sell well. Visit Amazon.com and do a search for the popular products in your niche.

Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.

2. Do The Niche/Products Solve A Problem?

Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.

The ‘get your ex back’ niche is very popular because jilted lovers are in pain and will do anything to salve their broken heart.

The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.

3. Is The Niche A Sub-Niche Of A Bigger Market?

Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.

You can promote fitness programs such as yoga courses, resistance training programs, etc. The people who want to lose weight with keto will be interested in exercise too.

So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.

4. Pricing

The price of the products you’ll be promoting and selling will indicate potential profitability.

The higher the prices of the products in your niche, the more money you’ll make from sales and commissions.

Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.

5. Keyword Competition

When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.

Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.

If there are lots of keyword opportunities and the criteria mentioned in the earlier points are met, this could be a profitable niche.

If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.

6. Trends

It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.

Choose a niche that’s stable, evergreen and if possible, trending upwards.

Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.

7. Can You Drive Traffic?

Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.

Check if there are other websites, forums, Facebook groups, Pinterest boards, Instagram accounts, YouTube channels, etc. dedicated to your niche. These are all possible avenues for you to siphon traffic from in future.

Are there others advertising in your niche?

If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.

These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.

“If you want to learn to swim, jump into the water.” – Bruce Lee

Niche Marketing: Become An Expert And Master Your Niche

Think you’re not ‘expert’ material? Think again…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become “The Expert” in a massive field such as weight loss.

But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.

I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert.

When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun.

The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So, they started doing some research.

They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more.

Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.

They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there weren’t other people who would rather be shooting a potato gun as well.

Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’

Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself.

Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.

Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, researched it, experimented and did his own work, and then created a video.

Not exactly hard work, was it?

Russell gives a few more examples of people who became ‘experts’ in the same manner:

Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.

At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers.

So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.

Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.

Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.

Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.

Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.

Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.

But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.

Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.

And the same goes for me and every single expert making 7 figures on the internet.

One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”

You are indeed special but you just don’t know it yet.

What you know comes easy to you because precisely because you’ve studied and practiced.

Yet to most people, what you know seems like something very difficult.

They need your help.

They WANT your help.

So ask yourself this question: Who are you to deny them the help they need and want?

Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.

And by the way, you can purchase Russell’s book, “Expert Secrets,” here.

Niche Marketing Strategy: Go Large!

There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche.

And this is great advice – I offer it myself and follow it all the time.

But… you know how I like to be contrary. Sort of like, if everyone is selling stock, I’m buying. If they’re buying, I’m selling.

And if they’re niching things down to the ridiculous, I try going after HUGE niches that have a TON of people in them.

For example,… how many people like to eat good food? Or see movies? Or drive cars? LOTS of people.

So I got to thinking… what if you made an offer that appealed to a ton of people?

For example, how to take vacations for free.

This isn’t anything sketchy – it really is possible to take free vacations. In fact, there are several different methods of doing it.

So, I advertise this free offer: “How to take vacations for free.”

And then I bill myself to my new subscribers (using a pen name) as the guy that will hook them up with really great free stuff, like the free vacations info.

In fact, if they liked that one, they will LOVE what I have coming up, so watch your email…you get the idea.

Then I send them free offers.

For example, a free report or video on how to get all the dates they want.

They opt-in to a new list to get that report or video, and now I have a targeted list of people who want dating info.

Or I offer a freebie on how to save tons of money on groceries, or how to make more money, or how to lose weight, or whatever.

Generally, every offer I make is going to be directly tied into an affiliate product such as a Clickbank product.

They get the free report or video, and at the end of it I make a soft sell for the Clickbank product.

I also offer a free bonus if they buy the product. All they have to do is email me their Clickbank receipt, and I send the bonus. This way I can also separate my buyers from my prospects.

As I get these segmented lists, I continue to send them free offers that lead to paid offers.

And I make bank, all because I start out attracting as many people as possible and then segmented them down by interest.

Now then, you might be wondering how this is better than simply targeting a small niche in the first place.

Frankly, I don’t know if it’s better, but it is different, and it does work. And it allows me to build several lists simultaneously from the same main traffic source.

One person can be on several of my segmented lists, after all. For example, they’re interested in vacations, dating and dieting – three different lists, three opportunities to sell them products.

Using this method, it’s very easy to build a large list quickly. And if I want to immediately profit, I offer a one-time offer after they get the initial freebie.

The real payoff is when I start segmenting into smaller, more targeted lists.

And of course, it’s nice to have (for example) 10 lists in 10 different niches, because now I have 10 different profit centers, all coming from the same initial source.

The key is to bill yourself as the go-to person for great free stuff, and then be that person. When you offer a free video or report or whatever, it’s got to be chock full of dynamite info they can use immediately.

Tell them what to do, for example, but not how to do it. The “how to” is in the paid product.

Or tell them the difficult method to accomplish something, and then offer the easy method as a paid product.

And you don’t have to create any products yourself – just use the ones on Clickbank. But you might be creating short free reports or videos, which of course you can always outsource.

However, it is always worth making the effort to create your own products too and then you can have affiliates promoting YOUR stuff!!

Fortunately, it isn’t too difficult to add a product to Clickbank once you have created it, but you don’t have to work it all out for yourself. Just pick up the Clickbank Superstar course and it will guide you step-by-step in the setup process on Clickbank. Cool, eh?

You can take a look at Clickbank Superstar here: warr.us/CBStar

One last shortcut: A lot of affiliate offers will start out with a free report or video. Make a deal with the product owner to get that report or video in the hands of your readers yourself. That way you’re using their freebie to segment your list, and the affiliate product owner is still making sales.

There might be a life lesson in this – when others are all doing the same thing, think about how you might do the opposite. Sometimes it can really pay off in a big way.

So, just do what McDonald’s do and “Go Large” and you may just be surprised at the results!