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How To Avoid Buying Low-Quality Digital Products

How To Avoid Buying Low-Quality Digital Products

How To Avoid Buying Low-Quality Digital Products

Any online marketer (regardless of experience) will often say that one of the biggest mistakes they’ve made is spending money on digital products which are hyped up – but just don’t work.

In fact, the ‘make money online’ scene is awash with so many low-quality info products and rehashed courses that one could almost consider it the norm.

The average decent person just getting started in the business struggles to come to terms with the fact that many unscrupulous marketers will sell products that are built on false promises and untested theory.

And if you are a beginner just finding your foot in the online business world, the power of FOMO (Fear Of Missing Out) and Shiny Object Syndrome are really difficult things to ignore, but these things can (and will) cost you time and money.

And let’s be completely blunt; these sellers have NO qualms lying to get a sale. They don’t care about you or your business, that’s the sad fact of it.

Many business owners develop a business with a genuine desire to help their customers, but the ‘make money online’ internet marketers are a definite exception to this.

Just wrapping one’s head around this fact is a monumental feat. But yes, many marketers will take your money and take you for a ride – but only if you let them.

Not all are bad, but you must do your due diligence to avoid those that are unscrupulous and selling you vapourware. Find the good marketers and stick with them, and generally stay away from marketplaces like JVZoo, WarriorPlus and Clickbank because the vast majority of products sold there are low quality and the platforms are not doing a very good job of policing what is being sold on their platforms.

So, if you wish to steer clear of these scams and save your money, here are a few pointers to take note of BEFORE you buy any digital products/training.

Do Your Research On The Vendor

This is the MOST important point of the lot. Join a few Facebook groups dedicated to online marketing and ask around there. Very often, you’ll find people mentioning bad experiences they may have had with the vendor.

You’ll also want to see what other products the vendor has created.

  • Do all their sales pages look similar with hyped up claims?
  • Are the domains for their previous products still in existence?
  • What’s their ranking in the marketplace?
  • Are there negative reviews for their products?

It’s important to remember that just because other marketers are hyping up the vendor’s product that doesn’t necessarily mean that it’s good.

Very often, the vendor’s friends will be promoting the product and telling you what you want to hear… or they may be part of a ‘back-scratching cabal’ where everyone praises everyone else in the group just to appear legit.

You need to be sharper than that. Do your research on the vendor thoroughly.

Analyze The Sales Page

The next step will be to take a logical, unemotional approach to the sales page. Very often, sales copy is designed to play on your emotions – to hook you in with the promise of quick and easy money – without any work on your part.

You’re told about ‘push button profits’ and ‘million-dollar loopholes’… and you end up believing that it’s really possible for you to be making 5 figures a month within 2 weeks.


Do you really believe that?

Doesn’t that sound too good to be true?

Yes, it does… and it is.

Almost all of these hyped up products do not work

If it was possible, why would these vendors be sharing their loopholes with you?

They’d be laughing all the way to the bank. Not trying to get you to buy their products. Do not be misled by their fancy sales pages and sugar-coated sales copy. The brighter the picture, the darker the negative.

Making money online is hard work – and anyone who tells you otherwise has something to sell you.

Look Out For Blatant Signs

When you’re on a sales page, go ahead and try closing the page. If you see a pop-up box suddenly appear and it’s offering you a discount of a few dollars, that’s a sure sign that the product is best avoided.

This is not generosity on the vendor’s part. It’s a last ditch attempt to hook you in. Don’t eagerly grab the product just because you got $3 off and think you got a deal.

You didn’t. You really didn’t. You got scammed.

If you stopped for a second to think about it, you’d realize that people who didn’t try closing the page wouldn’t have gotten the discount and would have paid more for the product.

Does that seem legitimate to you? After all, you could have been one of them.

If that doesn’t sit right with you… then do you think the product will be any better than the disreputable tactics on the sales page?

Sure, there are attention-grabbing income stats on the sales page – but whose stats are these and where are they coming from?

You may see a bunch of smiling faces on the sales page, supposedly of satisfied customers – but why do they all look like stock photos? Who are these people anyway?

So many questions… so few answers.

See, it’s these questions that you should be asking yourself before you buy any product. You need to be a cynic par excellence.

This is NOT one area where you want to be overly optimistic. Scan the sales page like a hawk. Ask around about the vendor.

Exercise due diligence before buying. You could spend years and thousands of dollars spinning your wheels and going nowhere – trapped in a vicious cycle of buying products that are all foam and no beer.

Or you could stop buying products on a whim and proceed cautiously. There’s no need to kiss so many frogs to find a prince.

There are many good products out there that will help you in your online marketing. You just need to ask around for recommendations. If you follow the pointers in this article, you’ll most probably make an informed decision.

Caveat emptor.

If you want to learn about creating your own profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊

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7 Digital Product Creation Tips For Online Marketers

7 Digital Product Creation Tips For Online Marketers

7 Digital Product Creation Tips For Online Marketers

Anyone who’s been trying to make money online for more than 2 minutes would have heard this line repeated ad nauseam – “You need to create your own product!!!”

Maybe 2 minutes is an exaggeration, but you get the idea.

Most marketers worth their salt know that there’s good money to be made by creating and selling their own digital products. Affiliate marketing is good, but owning and selling your own products is even better.

If you’re competent at traffic generation, you’ll get to keep 100 percent of the profits from the sales you generate. You can also recruit affiliates to promote your products and expand your market share while skyrocketing your income.

Once you’ve mastered product creation, the possibilities are endless when it comes to boosting your online income. As good as this sounds, there are a few fundamentals that must be in place for you to succeed at digital product creation.

Is There A Market For Your Product?

This is without a doubt the most important factor of the lot. While creativity is a marvelous trait to have, trying to invent a new digital product that sells like hot cakes is infinitely more difficult than improving upon existing ones.

The case of not reinventing the wheel holds true here, and the key to succeeding with your digital product is to see what’s currently popular and selling well – and emulate these winning products.

You’ll create a similar product which addresses the same topic, but from a different angle. This is where your creativity needs to shine.

You MUST have a unique selling proposition (USP) that makes your product stand above the unwashed masses of products that litter the marketplace.

Both Nike and Puma sell athletic shoes, but the former tells you to “Just do it!” with a swoosh symbol, while the latter is the only major sports manufacturing company on the planet with no slogan but lets the logo of the powerful leaping puma say all that’s needs to be said about the brand.

Similar products… but very different USPs.

Spend time researching and making notes on what products are selling well and think of how you can improve upon them. Then go ahead and create a better product.

Spy On Your Competitors

Watching what your competitors do will help you navigate the marketplace and understand why some vendors excel and some fail.

Study their products, USPs, sales copy, sales stats (if available) and so on. Read through the customer reviews and see where their products are lacking.

Can you create a product that bridges the crevasse of customer dissatisfaction? If you can, you’ll have people flocking to buy your product.

Niche Down


Once you’ve done your market research, it’ll be time to niche down and create a product for a specific topic.

So many newbies falter here and make the cardinal error of trying to create a 5000-page magnum opus that aims to fix ALL ills in that niche.

Calm down. You’re not writing a dictionary. The best way to create a digital product that sells well is to target one specific problem and provide a specific solution.

Need to lose weight? Here’s a weight loss book with a 5-step plan. Want to get build a chicken coop? Here’s a manual with 50 chicken coop plans and instructions you can use today.

Specific problems and specific solutions. That’s your secret to creating a digital product that’s not only valuable, but doesn’t overwhelm the reader either.

Create A Customer Avatar

Your digital product is not the bible. It’s not supposed to be for everyone. You must create a product that addresses a specific type of person.

You’ll need to construct a customer avatar before you start working on your product.

For example, if you’re writing a weight loss book, is it going to be for women? How old will the reader be?

Is she going to be a stay-at-home mom or a busy career woman? Will she have a lot of time to exercise or will she need quick workouts that don’t last for more than 20 minutes?

So many questions and so few answers.

What do you do?

Simple. You hang out in forums where your target market congregates. Spend time reading their questions, issues, comments, etc. This will help you to understand their problems intimately and you’ll have a finger on the pulse of your market.

Now you’re ready to create a product that speaks to them better than their best friend could.

Structuring Your Content

This is the part where you create your product. It goes without saying that you should produce the best possible product that you can. Aim for excellence, NOT perfection.

Your content should be broken down into bite-sized chunks. Your entire book shouldn’t be one long never-ending paragraph. It’s better to have shorter, ‘compartmentalized’ chapters dedicated to specific topics.

If you’re using video, it’s ideal to break down a 1-hour long video into six manageable 10-minute videos. In our noisy world, so many people have the attention span of a housefly. So, you want your content to be short enough to hold their attention, but long enough to give them the information they need.

Provide The Content In Different Formats

Times have changed. PDFs alone are not enough. Some people prefer reading. Others prefer watching videos… and many like listening to audios.

This explains why even when you purchase a book on Amazon Kindle, there’s usually an option to get the audiobook on Audible.

Provide your digital product in different formats (text, audio & videos) so that you capture as many customers as possible without inadvertently excluding any. Of course, you may choose to sell your audios and videos at a higher price.

Know Your Pricing

Last but not least, you’ll need to price your product according to what the market is willing to pay. If you overprice it, you’ll alienate most of your potential customers, and those who do buy it may feel like they’ve not gotten their money’s worth because they expect a lot more.

If you underprice it, you’ll be devaluing your product and leaving money on the table.

It’s best to look at what’s currently selling well and jot down the prices. You can then charge a similar price and occasionally offer a discount to get more attention to your offer. Everyone loves a deal.

To conclude, once you have these 7 fundamentals in place and you have a great product to sell, you’ll then need to market it well… but that’s a whole different topic for another day. For now, get the product creation basics right and it’ll be half the battle won.

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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The Top 2 Marketplaces To Sell Your Online Courses

The Top 2 Marketplaces To Sell Your Online Courses

The Top 2 Marketplaces To Sell Your Online Courses

If you’re an entrepreneur and into online marketing and planning to create a video-based digital marketing course, you’ll want to look at SkillShare. This is also a great place to start because they let you upload individual lessons rather than having to create a full-length course.

Lessons must be 10 minutes or longer, however most videos range from 15-25 minutes long, on average.

Students enroll in the courses that interest them, and you’re paid royalties each time someone watches your videos.

Best of all, there’s no approval process, so you can get started right away.

It’s one of the best places for those who are just starting out because there aren’t a lot of requirements and it’s really easy to put out a simple course just by uploading a single lesson.

Here’s the link:

Another course marketplace that I really like is Teachable.

Teachable provides you with the ability to fully brand your course, including creating and customizing a complete online school using their easy website building tool.

You can then incorporate your design into your main course page, lectures and even sales pages.  When it comes to revenue share, Teachable works a bit differently from other programs by offering membership tiers that cost anywhere from $39-299 per month.

You are charged a 5-10% commission fee per sale unless you choose to upgrade to a paid membership plan but when just starting out I recommend testing out the free plan to get a feel for how things work, and then upgrading later.

You can find out more information here:

Now you have a platform to sell your course, you need to ensure that there is a market for it…

Validating Your Course Topic

“Validating” your market simply means taking steps to ensure that the market is there and that there are people likely to pay for a course on your chosen topic.

It’s clear to see why validating your market is so important, right, and this is important for any business venture, including internet marketing?

You don’t want to spend a lot of time working on a course that no one is willing to pay for.

Here’s how to validate your topic:

Create a list of 4-5 question-based phrases you feel a prospective student might use when searching for help on the problem you’re considering covering in your course.

Then, run a test by entering these questions into places like:

Why not start with the major search engine?  You’ll be able to quickly spot the number of blog posts that address these questions as well as uncover social media accounts, and websites that cover this topic.

Pay attention to all of the following:

Are there any actual courses already available?

Try adding “course,” “lessons,” and “training” to your search terms in order to come up with relevant results.

Are there relevant ads on the page?

If so, chances are it’s a profitable niche market and one worth taking a closer look at.

Do videos appear on the first page?

If you’re finding lots of links to YouTube videos after running your search, it’s a good sign that the topic is in-demand.

Run your searches through Amazon and pay attention to the number of books available on the topic.

Take things a step further by reading reviews left by customers, as well as the overall ranking of the top 50 books.

Udemy is one of the leading marketplaces online when it comes to selling courses, but it’s also a goldmine of information when researching niche markets and possible digital products.

In fact, Udemy is one of the easiest ways to not only evaluate the profitability of any course topic you’re interested in, but you’ll be able to instantly come up with a complete outline in a matter of minutes.

Question and answer websites like Quora make it easy to conduct niche research and get a feel for what your market is most interested in. Browse for trending questions and open discussions, paying close attention to the thought leaders who commonly provide answers.

Following those influencers can be a great way to come up with ideas for courses based on hot topics they cover on their websites and blogs, as well as their social media profiles.

I hope this has helped you come up with a few ways to validate your topic.

Next, let’s look at a powerful way to deliver your course…

Live Sessions = Profits

Have you ever seen a live session in action?

One of the most powerful ways to deliver your course related content is with live session training.

This lets you schedule meetings with all of your students which obviously will increase engagement and get people excited about your information.

Live sessions have huge impact on the overall value of your course and can really help you stand out in competitive markets.

The more you engage your audience – the more popular your course will be.

Make sense?

People love getting hands on training, especially when it’s in real time because they know the information begin given is current and up to date.

Here’s a great marketplaces where you can create a course designed around live sessions:


WizIQ has been around for more than 10 years and continues to thrive as a centralized community for live classes and popular courses.

WizIQ supports all file formats, so you can create a course that offers a variety of content ranging from video to audio, as well as include quizzes, surveys and tests that serve as auxiliary components.

Finally, let’s look at some ways to ensure your course is profitable from the very beginning…

Course Profit Strategies

I’ll leave you with a few last-minute tips and strategies to help you launch your course and maximize your income.

Just creating a random course and expecting the profits to come rolling in is rather naïve and is rarely going to happen, so you need to think strategically.

These 3 or 4 tips can really make a difference to the profitability of your online courses so please consider them carefully.

1:  Consider Your Content Formats Carefully

The four main content formats you typically see in online courses include: video, audio, text and digital downloads (like PDF’s, workbooks, spreadsheets, etc.)

Usually, the preferred format is video, and there’s good reason for it: It’s multi-sensory. Your students can both see and hear the instruction which means it’s far more engaging and entertaining.

For that reason, you should always include at least a few video based modules in your course.

2: Give Your Course A Sexy Title

Successful courses always have a targeted, clear title that appeals to the majority of their market.

If you’re creating a course on how to build a profitable blog, a title like “6-Figure Blogging” would likely attract the right audience.

It tells your prospect what the course is about and gets them excited about the possibility of earning 6-figures a year.

3:  Price Your Course Strategically

Don’t stick a price tag on your course without doing research. You want to make sure that you’re focusing on goal-oriented pricing.

What that means is that you’re assigning a value to your course based on the results your students can expect, rather than the time it took you to create the course.

You want to set a reasonable price without under valuing your content.

You also need to keep your personal goals in mind, such as:

  • The number of people you are trying to reach. Obviously a lower price point will drive in a higher number of learners.
  • Your income objectives. A higher price point will generate more money even with a lower enrolment.

And finally,

4:  Use Your Course As A Springboard To Greater Profits

A course is a natural steppingstone to upsell from so keep this in mind when creating and pricing your course.

It’s a great way to introduce your brand to a new audience, and to build credibility in your market.

A course lets your leads get to know you!

I’ll leave you with a course checklist that will help you create a profitable course that will stand out to your audience.

Step 1: Validate your topic idea

Make sure you’ve researched your market in order to verify overall demand and give your course the best chance at success.

Step 2:  Create your Course Outline

Building a course from scratch can take time but if you work with an outline you’ll have a strong foundation for your training product.  It will also help ensure you stay focused while covering the most important steps needed for your students to be successful.

Step 3: Create your Course Content

Try to provide a variety of formats, and always include at least one video module in your training program.

Step 4: Give your course a sexy title

Come up with a powerful, attention-grabbing title that will stand out in the market while giving students a clear idea as to what your course is about.

Step 5: Launch your course!

Chances are you’ll sell access without doing any off-site marketing of your own, but if you really want to maximize your income you should do your best to connect with your audience and make them aware of your training program.

Spread your marketing message via social media, create a Facebook group only for students, create a lead page that offers a free incentive for those who subscribe to your list and always be on the lookout for new ways to increase visibility.

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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How To Find Profitable Ideas For An Online Course

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Have you ever wanted to create a course to teach others about a topic you are knowledgeable about but aren’t sure where to start or even whether it would be worth your time and effort?

Creating a course is a fantastic business model but you need to evaluate the niche/topic/subject first to ensure that your efforts would be profitable! After all, you are in business to make money, right?

Creating a profitable online course that will help you take your income to the next level is certainly doable and is easier than you may think, especially with today’s modern technology.

And the truth is, there are few other opportunities quite as profitable as creating an online course on a hot topic.

People crave knowledge, and they’re willing to pay for it.

Think about just how many tutorials you’ve read or watched over the last year.

How many times have you searched YouTube for video tutorials on different topics?

How many books or reports have you read in the hopes of learning a new skill or empowering yourself?

Course creators and instructors put themselves in a very powerful position.

Not only are they able to build a sustainable online business (that runs on complete autopilot), but they become known as thought leaders and influencers in their markets.

And think about just how powerful THAT can be.

So for today, I want you to think about the different courses you could create for your market.

Begin by digging deep into your niche or industry so you’re able to identify hot topics that people are interested in learning more about.

If you aren’t sure where to start, begin where courses are already proven to sell!, and are all fantastic places to begin your research.

Pay attention to the number of students enrolled in each course as it’s a clear indicator as to the overall popularity of the topic.

Then, pay attention to the reviews. Read through them all and take as many notes as possible, especially when you uncover reviews that indicate something was missing from the course. 

This could be a great entry point for your own course, and help you stand out from the crowd.

And finally, browse through the course outlines.  These trainers have given you everything you need to come up with a solid outline for your own course!

The summaries and course descriptions can give you an unlimited number of ideas for your own modules as well as help you shape the foundation for your content.

Creating A Winning Course

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When it comes to creating outstanding courses that attract attention and outsell the competition, you’ll want to make sure to pay attention to 3 main things:

1: Content Formats

Don’t stick with just one main format!

People prefer to learn in different ways. Personally, I prefer to read instructional based content, while other people will only take courses that are video based.

So obviously the more content formats you offer to students, the easier it will be to provide everyone with the type of training they’re most interested in.

2: Titles & Descriptions

A lot of course creators overlook the power of a killer title. In reality, your course title can help make or break the success of your course.

It needs to stand out, immediately capture attention and be edgy and different from anything else out there.

Don’t be afraid to play around with different titles.

The same goes for the description and summary of your course. You want to give people enough information to get them excited so they sign up, but you don’t want to bog them down with TOO much information.

Look to strike a healthy balance of giving them the details they need while using summary titles that provide a sense of mystery and intrigue.

3:  Price Structure

Don’t underprice your course trying to compete with existing programs. Instead, consider how many people equate a higher price with a superior product.

If you find that the majority of courses online are selling at $47, consider a $67 or even $97 price point.

You can always lower it later on, but it is definitely worth testing at a higher price point.

How To Get Course Reviews Quickly

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One of the things that can drive in sales and help you stand out in the market is being able to get those review numbers up.

You’ve likely experienced the different a ton of reviews can make yourself when you’re considering what products or services to buy.

Reviews are social proof. They tell potential customers that your product has lived up to its hype or expectations, and that buyers are satisfied with their purchase.

It removes buyers concerns by reassuring them that their decision to purchase will be one they won’t regret.

So, how can you bump up the number of reviews you have so your course stands out?

Ask for them!

The key is to prompt your students to leave reviews throughout the learning process rather than just at the end.

That way they’re reminded several times without being bombarded. If you only ask them to leave a review once, at the end of the training, you may never have the opportunity to ask them again.

The tricky part is finding the right spot within your course in which students are likely to still be excited about the material and have also completed enough steps to where they feel they’ve gotten somewhere.

You want your reviews to demonstrate the quality of your course and how useful your information is.

So, place your review requests at key points during the training after your student’s have completed a goal.

If you really want to ramp up reviews, consider offering something extra to those who leave them.

Here are a couple of easy ways to do that:

1:  Offer Free Review Copies

This is a common strategy used by course instructors who don’t yet have a large following.

Post on Facebook or to your email list and offer a handful of free review copies to those who will leave genuine feedback.

You could also try YouTube too; why not do a video of an overview of the course and encourage your viewers to sign up for a free review copy in return for honest feedback?

2:  Offer Additional Content

You can increase the value of your course to those who take the time to leave reviews by offering additional content or modules in exchange for their time.

It rewards your students and encourages them to leave a glowing review.

Can you think of other ways to encourage your students to leave reviews? Leave a comment and let me know!

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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