Have you ever wanted to create a course to teach others about a topic you are knowledgeable about but aren’t sure where to start or even whether it would be worth your time and effort?
Creating a course is a fantastic business model but you need to evaluate the niche/topic/subject first to ensure that your efforts would be profitable! After all, you are in business to make money, right?
Creating a profitable online course that will help you take your income to the next level is certainly doable and is easier than you may think, especially with today’s modern technology.
And the truth is, there are few other opportunities quite as profitable as creating an online course on a hot topic.
People crave knowledge, and they’re willing to pay for it.
Think about just how many tutorials you’ve read or watched over the last year.
How many times have you searched YouTube for video tutorials on different topics?
How many books or reports have you read in the hopes of learning a new skill or empowering yourself?
Course creators and instructors put themselves in a very powerful position.
Not only are they able to build a sustainable online business (that runs on complete autopilot), but they become known as thought leaders and influencers in their markets.
And think about just how powerful THAT can be.
So for today, I want you to think about the different courses you could create for your market.
Begin by digging deep into your niche or industry so you’re able to identify hot topics that people are interested in learning more about.
If you aren’t sure where to start, begin where courses are already proven to sell!
Udemy.com, Teachable.com and SkillShare.com are all fantastic places to begin your research.
Pay attention to the number of students enrolled in each course as it’s a clear indicator as to the overall popularity of the topic.
Then, pay attention to the reviews. Read through them all and take as many notes as possible, especially when you uncover reviews that indicate something was missing from the course.
This could be a great entry point for your own course, and help you stand out from the crowd.
And finally, browse through the course outlines. These trainers have given you everything you need to come up with a solid outline for your own course!
The summaries and course descriptions can give you an unlimited number of ideas for your own modules as well as help you shape the foundation for your content.
Creating A Winning Course
When it comes to creating outstanding courses that attract attention and outsell the competition, you’ll want to make sure to pay attention to 3 main things:
1: Content Formats
Don’t stick with just one main format!
People prefer to learn in different ways. Personally, I prefer to read instructional based content, while other people will only take courses that are video based.
So obviously the more content formats you offer to students, the easier it will be to provide everyone with the type of training they’re most interested in.
2: Titles & Descriptions
A lot of course creators overlook the power of a killer title. In reality, your course title can help make or break the success of your course.
It needs to stand out, immediately capture attention and be edgy and different from anything else out there.
Don’t be afraid to play around with different titles.
The same goes for the description and summary of your course. You want to give people enough information to get them excited so they sign up, but you don’t want to bog them down with TOO much information.
Look to strike a healthy balance of giving them the details they need while using summary titles that provide a sense of mystery and intrigue.
3: Price Structure
Don’t underprice your course trying to compete with existing programs. Instead, consider how many people equate a higher price with a superior product.
If you find that the majority of courses online are selling at $47, consider a $67 or even $97 price point.
You can always lower it later on, but it is definitely worth testing at a higher price point.
How To Get Course Reviews Quickly
One of the things that can drive in sales and help you stand out in the market is being able to get those review numbers up.
You’ve likely experienced the different a ton of reviews can make yourself when you’re considering what products or services to buy.
Reviews are social proof. They tell potential customers that your product has lived up to its hype or expectations, and that buyers are satisfied with their purchase.
It removes buyers concerns by reassuring them that their decision to purchase will be one they won’t regret.
So, how can you bump up the number of reviews you have so your course stands out?
Ask for them!
The key is to prompt your students to leave reviews throughout the learning process rather than just at the end.
That way they’re reminded several times without being bombarded. If you only ask them to leave a review once, at the end of the training, you may never have the opportunity to ask them again.
The tricky part is finding the right spot within your course in which students are likely to still be excited about the material and have also completed enough steps to where they feel they’ve gotten somewhere.
You want your reviews to demonstrate the quality of your course and how useful your information is.
So, place your review requests at key points during the training after your student’s have completed a goal.
If you really want to ramp up reviews, consider offering something extra to those who leave them.
Here are a couple of easy ways to do that:
1: Offer Free Review Copies
This is a common strategy used by course instructors who don’t yet have a large following.
Post on Facebook or to your email list and offer a handful of free review copies to those who will leave genuine feedback.
You could also try YouTube too; why not do a video of an overview of the course and encourage your viewers to sign up for a free review copy in return for honest feedback?
2: Offer Additional Content
You can increase the value of your course to those who take the time to leave reviews by offering additional content or modules in exchange for their time.
It rewards your students and encourages them to leave a glowing review.
Can you think of other ways to encourage your students to leave reviews? Leave a comment and let me know!
If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊