Niche Research20th NovemberBy Jason Daly
Are you considering starting an online business, but not sure which niche to choose? There are many factors to consider when choosing your niche, and it can be a tough decision. But don’t worry, we’re here to help!
Picking the right niche is essential to the success of any business. By choosing a niche that is too broad, you risk overwhelming your readers with too much information. On the other hand, picking a niche that is too narrow can make it difficult to find enough content to keep your content fresh.
In this latest article, we’ll give you some tips on how to choose the right niche for your business. We’ll also share some examples of popular niches to give you some inspiration.
So if you’re ready to start an online business, but not sure which niche to choose, read on!
Before you can pick a niche, you need to define your audience. Whom are you writing for? What are their needs and interests? By understanding your audience, you’ll be able to narrow down your niche options.
So, who is your audience? This is an important question to answer because it will help determine the overall tone, approach, and topics you write about. Your audience will also help to shape the design and functionality of your blog and business.
If you’re not sure who your target audience is, think about what you hope to achieve with your blog. Do you want to build a following of like-minded individuals? Are you looking to generate leads or sales? Do you simply want to share your thoughts and ideas with the world?
Some things to think about:
Are they male or female?How old are they?Are they single or married?Do they have children?Do they have pets?What sort of education level do they have?What kind of job do they have?What is their average salary?What level of disposable income do they have?What are their hobbies?
Once you have a better understanding of your audience, you can start to think about what type of niche you’d like to focus on. However, it’s important to keep in mind that your niche should be something you’re passionate about. If you’re not interested in the topic, it will be difficult to maintain a successful business.
A niche is simply a group of people with common interests. When it comes to blogging, there are a wide variety of niches to choose from.
To help you narrow down your options, here are some popular niches:
Making money/businessHealth and fitnessFood and drinkParentingRelationshipsPersonal financeCareer adviceTechnologyTravelLifestyle
These are just a small fraction of the niches you can find, but it gives you a starting point to begin with.
Now that you have a better understanding of your audience and what you hope to achieve with your blog, it’s time to start thinking about the content you’ll publish on your blog to service that audience. What topics will you write about? What type of content will you create? Will you share original recipes, tips for saving money, or personal stories?
By focusing on a specific group of people with common interests, you’ll be able to create content that appeals to them. This will help you build a loyal following and achieve your blogging goals.
It’s important to remember that your content should be helpful, interesting, and engaging. If you’re not sure where to start, take a look at some of your favourite blogs and see what makes them successful.
One of the quickest and best ways create relevant content is to research what they are looking for online. What kinds of pains and problems do they have? What do they want (not necessarily need)? There are a few different ways to do this. You can use keyword research tools to find popular keywords related to your niche. You can also use Google’s AdWords Keyword Planner to find keywords related to your niche.
For example, health and fitness is a huge niche, so try drilling down. What about weight loss? Still huge.
What about weight loss for women? Getting better.
What about weight loss for women over 40? Even better. I hope you get the idea.
As you can see from the screenshots above, the scores for SEO, On Page and Off Page difficulty go down as you drill into a sub niche, meaning that it will become increasingly easier to rank for those keywords.
When it comes to making money online, choosing a niche is one of the most important decisions you’ll make. There are a lot of factors to consider when choosing a niche, but one of the most important is whether or not the niche is profitable. If you choose a niche that isn’t profitable, you’ll likely find it very difficult to make any money. On the other hand, if you choose a niche that is profitable, you’ll have a much better chance at making money.
So, how do you know if a niche is profitable?
There are a few things you can look at to help you determine if a niche is profitable or not.
One of the most important is the competition. If there are a lot of people in your niche, it’s likely that there’s a lot of competition. This isn’t necessarily a bad thing, but it does mean that you’ll need to work harder to stand out from the crowd. However, competition does mean demand, and that is good. Bear in mind that you will need to find a way to stand out from the crowd.
Another thing to consider is the search volume. This is the number of people who are searching for your particular niche. If the search volume is low, it’s likely that the niche isn’t very profitable.
Lastly, you’ll want to look at the cost per click. This is how much you’ll pay each time someone clicks on an ad for your niche. If the cost per click is high, it’s likely that the niche is more expensive and therefore less profitable.
Also, consider narrowing your niche. The list of niches above is pretty broad, so there will likely be lots of competition if you are trying to target very broad keyword searches. By drilling down into a sub niche, you will have less volume, but less competition, and your audience will be that much more targeted. You need to find the sweet spot in a niche or sub niche, and it isn’t always easy.
Doing this will help you to create highly targeted content and also make writing sales copy easier as you are targeting a really specific audience.
So, if you find that a sub niche is generating a lot of traffic or revenue, then it’s a good sign that it’s profitable. However, if you don’t find either of these things, then it’s a good idea to move on to another niche. And that leads on to the final stage…
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Once you’ve found a profitable niche, you need to test it. The best way to do this is to start a blog in your niche and see how it goes. If it’s successful, you can then start monetizing your blog. If it’s not successful, you can try another niche.
There are a few things you should keep in mind when testing your niche:
Make sure you have something to say. Before you start your blog, you need to make sure you have something valuable to say. If you don’t, your blog will definitely be a flop.Don’t be afraid to experiment. When you’re first starting out, it’s important to experiment with different content and strategies to see what works best for your niche.Be patient. It takes time to build an audience and start seeing results. Don’t give up if you don’t see results immediately.
If you keep these things in mind, you’ll be well on your way to finding a profitable niche for your business and making money for you.
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There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.
These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.
It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.
This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.
Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.
Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.
Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.
The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.
Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.
So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.
The price of the products you’ll be promoting and selling will indicate potential profitability.
Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.
When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.
Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.
If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.
It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.
Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.
Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.
Are there others advertising in your niche?
If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.
These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.
“If you want to learn to swim, jump into the water.” – Bruce Lee
There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche.
And this is great advice – I offer it myself and follow it all the time.
But… you know how I like to be contrary. Sort of like, if everyone is selling stock, I’m buying. If they’re buying, I’m selling.
And if they’re niching things down to the ridiculous, I try going after HUGE niches that have a TON of people in them.
For example,… how many people like to eat good food? Or see movies? Or drive cars? LOTS of people.
So I got to thinking… what if you made an offer that appealed to a ton of people?
For example, how to take vacations for free.
This isn’t anything sketchy – it really is possible to take free vacations. In fact, there are several different methods of doing it.
So, I advertise this free offer: “How to take vacations for free.”
And then I bill myself to my new subscribers (using a pen name) as the guy that will hook them up with really great free stuff, like the free vacations info.
In fact, if they liked that one, they will LOVE what I have coming up, so watch your email…you get the idea.
Then I send them free offers.
For example, a free report or video on how to get all the dates they want.
They opt-in to a new list to get that report or video, and now I have a targeted list of people who want dating info.
Or I offer a freebie on how to save tons of money on groceries, or how to make more money, or how to lose weight, or whatever.
Generally, every offer I make is going to be directly tied into an affiliate product such as a Clickbank product.
They get the free report or video, and at the end of it I make a soft sell for the Clickbank product.
I also offer a free bonus if they buy the product. All they have to do is email me their Clickbank receipt, and I send the bonus. This way I can also separate my buyers from my prospects.
As I get these segmented lists, I continue to send them free offers that lead to paid offers.
And I make bank, all because I start out attracting as many people as possible and then segmented them down by interest.
Now then, you might be wondering how this is better than simply targeting a small niche in the first place.
Frankly, I don’t know if it’s better, but it is different, and it does work. And it allows me to build several lists simultaneously from the same main traffic source.
One person can be on several of my segmented lists, after all. For example, they’re interested in vacations, dating and dieting – three different lists, three opportunities to sell them products.
Using this method, it’s very easy to build a large list quickly. And if I want to immediately profit, I offer a one-time offer after they get the initial freebie.
The real payoff is when I start segmenting into smaller, more targeted lists.
And of course, it’s nice to have (for example) 10 lists in 10 different niches, because now I have 10 different profit centers, all coming from the same initial source.
Tell them what to do, for example, but not how to do it. The “how to” is in the paid product.
Or tell them the difficult method to accomplish something, and then offer the easy method as a paid product.
And you don’t have to create any products yourself – just use the ones on Clickbank. But you might be creating short free reports or videos, which of course you can always outsource.
However, it is always worth making the effort to create your own products too and then you can have affiliates promoting YOUR stuff!!
Fortunately, it isn’t too difficult to add a product to Clickbank once you have created it, but you don’t have to work it all out for yourself. Just pick up the Clickbank Superstar course and it will guide you step-by-step in the setup process on Clickbank. Cool, eh?
You can take a look at Clickbank Superstar here: warr.us/CBStar
One last shortcut: A lot of affiliate offers will start out with a free report or video. Make a deal with the product owner to get that report or video in the hands of your readers yourself. That way you’re using their freebie to segment your list, and the affiliate product owner is still making sales.
So, just do what McDonald’s do and “Go Large” and you may just be surprised at the results!
