Get Your Free Simple List Building Report...
Just enter your details in the form below and we'll send you the free bonus resource that goes with this article.
Just enter your name and email below to get instant access!
social media marketing
Social Media Analytics
Social Media Analytics
Are you a social marketer? One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t and this may vary between the various social media platforms.
It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider when social media marketing.
* Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action?
* Engagement – When you make a post, how many people respond in some way to the engagement? What was the point of the engagement? Did the audience do what you thought they’d do?
* Reach – How many people shared your post? How far did the post reach, meaning how many people laid eyes on it and shared it? If a lot of people shared it, you might consider adding more content like that.
* Impressions – When you boost a post on Facebook, how many impressions did it make versus how many people saw it, shared it, and engaged with it? What did they do afterwards?
* Funnels – With your analytics software you can set up a means to testing out your funnels to find out which type of funnel works best. This can help you identify holes in your plans to reach your goals.
* Unique Visits – It’s important to know how many unique visits you get each day, where they came from, and what they did after they got there. Did they convert? Did they sign up for anything? Did they download something? Did they search your site?
* Repeat Visits – Having a lot of repeat visitors is a sign of a healthy site with a lot of content for the audience to read and look at. What is the percentage of repeat visitors versus new traffic? If it’s low, what can you change? Are you targeting your audience correctly?
* Bounces – Are people coming to your website and then leaving before doing anything? If this rate is high, then that means something is wrong. Find out where the links are coming from and try to determine if the content is badly targeted or not.
* Exits – How and what page are people using to exit your website, and if they came from social media where did they come from? Can you pinpoint what is making them leave? What you can do to encourage them to stay or to convert them in some way, for example by using an exit pop-under?
* Time on Site – How long are your visitors staying on your page and what exactly are they doing while they are there? What do they read the most? What do they watch the most? What exactly are they doing that keeps them on the social media site? If they’re only there a short time, what did they do?
* Growth – How fast are the visitors to your social media page/platform improving each month? Is it going up or down? What actions affect growth? How can you do more of those things to keep growing your website and your influence?
* Response – When you create a post, how long does it take your audience to respond and what type of responses do you get? Are they commenting, liking, sharing, retweeting and so forth?
* Inbound Links – How many others are sharing your social networks and causing people to link to your social media networks? Who is sharing your platform more and why?
Finally, the only thing that really matters in the scheme of things is conversions. If you’re not meeting your conversion goals, then you need to readjust. Remember that conversions are what you determine that they are.
You may be tracking email sign-ups, clicks or sales. It’s up to you what a conversion means and if your social networking is deemed successful or not.
Using Analytics To Understand Your Competition
The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.
If you know for a fact the competition is profitable and that they are good at what they do, it’s even more important to learn all you can from them. You can do that by using analytics.
* Google Alerts – This is an excellent, free service. Sign in and choose keywords, names, and more to search for. Then, set up how often you want to receive the alerts in your email inbox. You can scan each email to find information about your competition that you can use in your own business.
Link – https://www.google.com/alerts
* Social Mention – Use this cloud-based search engine to search websites, blogs and more for mentions about your competition. Then you can go take a look at what they’re doing. Identify the gaps in their offerings and you can outshine your competition in no time.
Link – http://socialmention.com/
* Website Grader – While it does ask for your website and not your competition’s (and your email address), you can still use it to check the health of someone else’s website. The information you will receive is page size, page speed, redirects and more, including how many requests for the site have been made. It also tells you how they’re doing on SEO and more.
Link – https://website.grader.com/
* Link-Assistant.com – Using this downloadable software you can study keywords of your competitor’s site so that you will know what keywords they’re using. You can then use them on your own website to nab their traffic.
Link – http://www.link-assistant.com/
* SocialAdNinja – You can use this software to copy and make your competitor’s ads your own. Of course, you don’t copy them exactly, as you are selling your own products, but this will help you duplicate the most successful ads online.
Link – http://www.socialadninja.com/
* KeywordSpy – This software is an amazing way to profit from your competition’s hard work and research. You can find out what keywords they’re using, what they’re spending for AdWords, their ROI estimate, and much more.
Link – http://www.keywordspy.com/
* Open Site Explorer by MOZ – You can get a lot of information about your competition from this cloud-based option. You can get information about the links that come into the site and the anchor text used, and you can even compare five sites. What’s more, it’s free when you sign up.
Link – https://moz.com/researchtools/ose/
Using these tools to discover important data to analyze about your competition is a great way to grow your business and please your audience. By keeping an eye on your competition you can learn about what your audience really wants and what they really respond to.
While social media marketing is powerful, it is important to try to get them off these platforms and onto an email list that you own. If you want to know more about growing and nurturing an email list the right way, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊
8 Habits Of Successful Social Media Marketers
Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.
The most successful social media marketers have several habits that enable them to do it all successfully.
See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.
1. Know Your Niche
Know what the people in your niche are most interested in, and come up with content that satisfies those needs.
For example, any new golfer will want to know about perfecting their swing.
Think about the beginners new to your niche, and intermediates, and how you will become a magnet for them as they look for solutions to their main issues.
Create a customer avatar to identify your ideal customer and target your marketing towards them.
2. Block Time On Your Calendar
Make an appointment each day with your social networking profiles.
Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time.
Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.
For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.
3. Leverage Advertising As Needed
Even a small budget can go far with the right content on the right network.
Using the example of the hot tweet above, consider turning it into a sponsored tweet.
Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.
4. Using Automation As Needed
A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks.
Pay particular attention to publishing content during the times you are not online, for around the clock marketing.
Do a search to find the best times to post on the various social media platforms to your audience for maximum impact. The best time will vary between platforms and this is where automation tools, such as ContentStudio make things so much easier.
5. Think Engagement, Not Just Eyeballs
Your content should have a high potential to evoke a response, such as a comment, like or share.
Make your calls to action obvious to get the response you want.
Here are some ideas for calls to action:
- Poll
- Survey
- Provocative or thought-provoking question
- Sharing interesting articles and other niche-related content, and encouraging others to as well
- Creating a range of content at your site and sharing it
- Comment on a recent news item
If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.
In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”
6. Follow Others And Engage As Needed
See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.
Remember that these are social media platforms, so you need to be social.
You must engage with people or you will end up being ignored and people won’t even see your posts. It doesn’t take too much effort to like a few posts and to write a thoughtful comment or two does it?
7. Connect With Thought Leaders
Connect with the top people in your niche.
You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.
Your network can be a really valuable asset so try to grow and nurture it whenever possible.
8. Track Your Results
See how many engagements you get from each activity.
If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.
So, there are 8 habits of successful marketers. Now let’s look at the flip side and look at some of the mistakes less experienced social media marketers may make.
7 Costly Social Media Mistakes
Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer.
However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes.
Here are the top 7 to watch out for if you are a newbie social media marketer.
1. Unclear Goals
Do you want sales, subscribers, followers?
Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action.
By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.
2. Unprofessional Profiles
Make your profile as informative and professional as possible.
Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition.
A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.
3. Following Too Few People
As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow.
Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.
Growing your network of likeminded people is important so don’t neglect this step.
4. Promoting Too Soon
Most newbies to social networking are there because they’ve heard it is a great way to reach millions of people.
They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.
Social networks are just that, social. It’s not about you hammering out promotion after promotion.
Focus on building relationships and connections that are based on your common personal and/or business interests.
5. Publishing The Wrong Content
Every social network attracts people who prefer a specific type of content or type of delivery.
For example, most Twitter users want very short and to-the-point messages.
Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video.
Organize your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.
6. Ignoring Daily Search Results
Conduct a quick search each day for a couple of your business’s keywords and/or brand products.
Look for mentions of your business, product, and/or your name. Also look for questions and positive or negative comments on other sites.
If you see questions, answer them and/or refer the person to a specific URL for more information. If you see positive comments and reviews, thank them.
If you see negative, refer them to your customer service email for more details on what their issue is.
The offer of help will show good will to anyone who might have seen it and sort the real customers from those who might be doing nothing more than trying to damage your reputation online.
7. Retaliating
No matter how unfair they have been. Just don’t retaliate in public.
It could cost you more than you can ever imagine. Keep it professional at all times.
If you want to learn about even more mistakes you should avoid, then check out the featured resource below for a free report; download, read it and take action 😊
