Social Media Analytics

Social Media Analytics

Are you a social marketer? One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t and this may vary between the various social media platforms.

It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider when social media marketing.

* Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action?

* Engagement – When you make a post, how many people respond in some way to the engagement? What was the point of the engagement? Did the audience do what you thought they’d do?

* Reach – How many people shared your post? How far did the post reach, meaning how many people laid eyes on it and shared it? If a lot of people shared it, you might consider adding more content like that.

* Impressions – When you boost a post on Facebook, how many impressions did it make versus how many people saw it, shared it, and engaged with it? What did they do afterwards?

* Funnels – With your analytics software you can set up a means to testing out your funnels to find out which type of funnel works best. This can help you identify holes in your plans to reach your goals.

* Unique Visits – It’s important to know how many unique visits you get each day, where they came from, and what they did after they got there. Did they convert? Did they sign up for anything? Did they download something? Did they search your site?

* Repeat Visits – Having a lot of repeat visitors is a sign of a healthy site with a lot of content for the audience to read and look at. What is the percentage of repeat visitors versus new traffic? If it’s low, what can you change? Are you targeting your audience correctly?

* Bounces – Are people coming to your website and then leaving before doing anything? If this rate is high, then that means something is wrong. Find out where the links are coming from and try to determine if the content is badly targeted or not.

* Exits – How and what page are people using to exit your website, and if they came from social media where did they come from? Can you pinpoint what is making them leave? What you can do to encourage them to stay or to convert them in some way, for example by using an exit pop-under?

* Time on Site – How long are your visitors staying on your page and what exactly are they doing while they are there? What do they read the most? What do they watch the most? What exactly are they doing that keeps them on the social media site? If they’re only there a short time, what did they do?

* Growth – How fast are the visitors to your social media page/platform improving each month? Is it going up or down? What actions affect growth? How can you do more of those things to keep growing your website and your influence?

* Response – When you create a post, how long does it take your audience to respond and what type of responses do you get? Are they commenting, liking, sharing, retweeting and so forth?

* Inbound Links – How many others are sharing your social networks and causing people to link to your social media networks? Who is sharing your platform more and why?

Finally, the only thing that really matters in the scheme of things is conversions. If you’re not meeting your conversion goals, then you need to readjust. Remember that conversions are what you determine that they are.

You may be tracking email sign-ups, clicks or sales. It’s up to you what a conversion means and if your social networking is deemed successful or not.

Using Analytics To Understand Your Competition

The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.

If you know for a fact the competition is profitable and that they are good at what they do, it’s even more important to learn all you can from them. You can do that by using analytics.

* Google Alerts – This is an excellent, free service. Sign in and choose keywords, names, and more to search for. Then, set up how often you want to receive the alerts in your email inbox. You can scan each email to find information about your competition that you can use in your own business.

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* Social Mention – Use this cloud-based search engine to search websites, blogs and more for mentions about your competition. Then you can go take a look at what they’re doing. Identify the gaps in their offerings and you can outshine your competition in no time.

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* Website Grader – While it does ask for your website and not your competition’s (and your email address), you can still use it to check the health of someone else’s website. The information you will receive is page size, page speed, redirects and more, including how many requests for the site have been made. It also tells you how they’re doing on SEO and more.

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* – Using this downloadable software you can study keywords of your competitor’s site so that you will know what keywords they’re using. You can then use them on your own website to nab their traffic.

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* SocialAdNinja – You can use this software to copy and make your competitor’s ads your own. Of course, you don’t copy them exactly, as you are selling your own products, but this will help you duplicate the most successful ads online.

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* KeywordSpy – This software is an amazing way to profit from your competition’s hard work and research. You can find out what keywords they’re using, what they’re spending for AdWords, their ROI estimate, and much more.

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* Open Site Explorer by MOZ – You can get a lot of information about your competition from this cloud-based option. You can get information about the links that come into the site and the anchor text used, and you can even compare five sites. What’s more, it’s free when you sign up.

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Using these tools to discover important data to analyze about your competition is a great way to grow your business and please your audience. By keeping an eye on your competition you can learn about what your audience really wants and what they really respond to.

While social media marketing is powerful, it is important to try to get them off these platforms and onto an email list that you own. If you want to know more about growing and nurturing an email list the right way, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

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