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Lead Generation Strategies System Part 3

OK, in the previous posts (Part 1 and Part 2) we talked about the first 2 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it and your lead magnet to entice readers to opt-in and give you their email address.
Step Three: The Squeeze Page

Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will send them an email which will direct them to the page where they can download their freebie.
As you learnt in the previous post, DON’T send them directly to the download page after they sign up because many people will give you a fake email address just to get your gift.
Your squeeze page should be relatively short. It’s not like a long sales letter. People don’t need that much convincing when something is free, but they do need some.
After all, they don’t want to give up their personal contact details unless they really think your lead magnet will benefit them.
For this reason, squeeze pages should have just enough information to entice the reader into taking action. If it’s too long, people will get bored and leave before they opt in!
Generally speaking, a squeeze page should consist of 5 main components:
- Headline – This needs to immediately capture their attention and persuade them to continue reading.
- Sub-headline – This provides a little more information and works as your headline’s supporting agent.
- Bullet points – Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter or entering your funnel.
- A call-to-action – A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
- Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.
To create your squeeze page, you are going to need some form of page builder.
If you are using WordPress there are many plugins that you can use for this purpose and a few of my favorites are OptimizePress and Thrive Architect.
If you don’t want to be restricted to WordPress, you can use something like Convertri or ClickFunnels and they will also host the pages for you.
Quick Tip: REDUCE YOUR WORKLOAD
Remember that you can use done-for-you content (PLR) to create lead magnets quickly. Here are some high-quality PLR vendors in the Internet Marketing and Coaching and Consulting niches:
If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation
Please remember to be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊
Information To Collect
Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.
The name and email address of potential customers is probably enough information for general marketing purposes, but what if you’re selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, you’ll want to begin collecting as much information as possible to help you better connect with potential customers.
In cases like this, it’s probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if you’re selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income.
In other words, what information do you really need to know upfront, and what can you gather later in the selling process?
Once your squeeze page is set up, and you’ve added the lead magnet to your autoresponder service, it’s time to start sending traffic to your squeeze page and we’ll look at that in the final part of this series…
Don’t forget that if you want all 4 posts in this series in a handy pdf that you can download and refer to at your convenience, you can do that here.
And remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Lead Generation Strategies System Part 2
OK, in the previous post we talked about the first step in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it.
Step Two: The Offer

Once you have chosen your automation system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.
Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.
For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.
But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.
If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in checking out these great PLR providers:
If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation
Just be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Although we mentioned special reports earlier, if you want to stand out you can be really creative when developing your lead magnet.
Checklists, cheat sheets and resource guides are popular as they are short and quick to consume.
What about turning that report into a short video or audiobook instead? This will make your lead magnet have a much higher perceived value and in turn this will encourage more readers to part with their valuable email address.
Another good lead magnet idea is a case study if you have access to any or you have any of your own. These are powerful because it shows people that what you are teaching actually works!
This also works if you have written a long blog post or a series like this one, and yes, you can opt-in to get the full series in a handy report here! See, I practice what I preach! 😊
Once you have your lead magnet ready, you will need to upload it to your website so your subscribers can download it. If you are using WordPress as your site builder/CMS (Content Management System) you can simply login and go to ‘Add Media’ and drag and drop files from your PC to your website.
Alternatively, you can host your lead magnets elsewhere with something like Amazon S3 which is super cheap and really quick.
Once you have done this, you will now have your lead magnet live online and a link to access it.
Copy that link and add it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually! This will be the first email that they receive immediately after they have opted in.
Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.
Once you have their genuine email address you can send them regular emails which will educate them, entertain them and offer them value. Doing this will make them trust you and when you do make them offers to buy either your products or an affiliate product they will be much more likely to take a look.
OK, you now have your email automation ready to go and a sexy new lead magnet to entice readers to sign up for it.
Now it’s time to create the squeeze page to promote it and we’ll look at that in part 3…
Remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Lead Generation Strategies System Part 1

If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads.
In fact, in most major industries the average cost of a single lead is $20 or more! They’re THAT valuable. But you won’t have to pay that kind of money, because you’re about to learn exactly how to position yourself so you can easily connect with an unlimited amount of high-quality leads without breaking the bank!
So, what exactly is a lead?
How does one go about generating qualified leads?
You need to entice them to offer their contact information in exchange for something of value. It might be a free report, a training video, a discount or coupon, or something else—but it should be something they would be interested in only if they would also likely be interested in whatever you’re selling.
In other words, offering a discount coupon for a coffee shop is NOT going to get you qualified leads if you’re selling model cars. A guide on how to lose weight is NOT going to get you qualified leads if you’re offering a graphics design service.
Here is a simple example:
If you’re offering dog walking services, you might offer a free report on training your dog, or how to get bargains on pet supplies, or even a coupon for 50% off the customer’s first walking session.
To begin, there are four main elements to generating leads:
- The automation system
- The lead magnet (offer)
- The squeeze page/entry funnel
- Traffic
We are going to devote a post to each of these four elements, so you will learn more about how to start generating leads as you move through this series. By the end of this mini series, you’ll be ready to start connecting with red-hot prospects in your niche market so you can instantly maximize your income and expand your outreach.
So, let’s get started!
Step One: The Automation System

The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.
Most people simply use an autoresponder service such as Aweber, GetResponse, but there are also services that will let you collect, store, manage, and search many different types of information if you need more details from your leads.
Here is a list of some of the most popular autoresponder services. Each of these services is widely respected and most have similar features and pricing.
If you’re just getting started Aweber has a free version you can use for a while. My personal favourite is Active Campaign because it has many features associated with much more expensive CRM (customer relationship management) solutions but for a fraction of the price.
AWeber: warr.us/Aweber
GetResponse: warr.us/GetResponse
Active Campaign: warr.us/ActiveCampaign
If you’re looking to collect more in-depth information, you might want to go with a full CRM solution. This type of software has in-depth information collection and management, allowing you to build a database of customer information that you can use for marketing purposes.
Agile CRM: warr.us/AgileCRM
Agile CRM is one of the most popular and powerful CRM systems out there, and you can start with a FREE account to give it a try. You can have up to 10 users with the trial, and you don’t have to enter any credit card information to get started.
Best of all, Agile CRM has some of the Brest pricing in the industry, with plans starting at just $8.99 per month after the trial.
Keap (formerly Infusionsoft): warr.us/Keap
Keap is one of the most well-known CRM systems out there. They have a hugely powerful suite of features, including syncing with over 200 other services from Gmail to BigCommerce, Shopify to Woocommerce.
The biggest drawback to Infusionsoft is pricing, which starts as $199 and scales upward. It’s a very powerful software, but the price may be a bit high if you’re just getting started.
Salesforce: warr.us/Salesforce
Salesforce is another very well-known CRM. They have a huge arsenal of tools available, including
They have plans starting at just $25 per month for lead generation alone, so they are affordable for smaller companies who won’t have a lot of users accessing the software. If you don’t need the advanced features, you can make do with the cheapest plan just for generating leads.
Their lead management system lets you keep track of all the stages of customer interaction and transactions.
FreeAgent: warr.us/FreeAgent
FreeAgent is a very affordable CRM system that has a wealth of features, including email tracking, outbound call tracking, sales activity tracking, real-time alerts and updates, mass email send, calendar syncing, and more.
Plans start at just $29 per month, making it a great option for new companies and those who aren’t doing enough business to support the price of one of the more expensive options.
Once you’ve decided which system you’re going to use and you’ve signed up for an account and familiarized yourself with how it works, it’s time to move on to the next step—the offer and we’ll look at that in the next post…
If you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Behavior Based And SMART Goal Setting

When we think of goal setting, we usually think of goals that envision a specific outcome. Some examples include:
- Lose 20 pounds.
- Increase income by 10%.
- Buy a larger house/newer vehicle.
- Run a marathon.
- Save money for college.
Of course, these are just a few of the more common goals that people set for themselves.
And this is a big mistake if you really want to achieve the best things in life! Setting goals is critical to your success and can act as a motivator to keep you going and you can also reward yourself for hitting milestones along the way 😊
Ok, as shown above, many goals are oriented around hitting a specific outcome or target.
But what if we based our goals on changing behaviors instead of obtaining a specific outcome? Could we modify or completely change behaviors that would lead us to the desired outcome quicker, healthier, and with less stress? Some experts certainly think so.
Behavior-based goals focus more on the behaviors we want to strengthen rather than the negative actions we want to remove.
The difference may appear to be subtle, but it does make a difference to the way you approach goal setting and the intended result.
In strengthening the positive behaviors, we change the way we act and react in many situations – not just situations surrounding a goal that is outcome-based. The ripple effect of creating more positive behaviors in our lives is wide-reaching, affecting far more than just what we may have had in mind when creating the goal.
Many businesses today are focusing on behavior-based goals rather than outcome-based goals, because of this ripple effect. Smart companies know that when behavior changes for the positive, the employee is happier not only at work but in their personal life and family life as well.
This type of goal setting isn’t seen just in the office, either. Personal trainers, life coaches, psychologists, therapists, and so many other professions are adding behavior-based goal setting to their repertoire of techniques. This helps those in these industries to help their clients reach success, whatever that may mean to them.
Goals that change behaviors can be seen as a kind of intermediate goal that helps one achieve outcome-based goals easier, faster, and with more residual positive effects. A positive behavior that is strengthened in order to reach a goal is going to be strengthened in every situation where that behavior is utilized.
Now, when you are looking at setting some behavior-based goals, it pays to make them “SMART” when doing so.
Not sure what we mean by “SMART” behavior-based goals? Well, let’s take a look at that now…
Setting SMART Behavior-Based Goals

When you’re discussing goal setting, SMART has nothing to do with your intelligence. (But it is smart to use this technique!).
So, let’s get into what SMART really means!
S – Specific
While behavior-based goals can be harder to quantify than outcome-based goals, by focusing on the specific behaviors that need development or strengthening, we can see that clearly defining these behaviors is possible.
For instance, “I will close or turn off all electronic notifications while working on this project”, is basically stating that the habit of becoming distracted will be curbed in order to achieve more productivity.
M – Measurable
To be effective, the road towards achieving a goal must be able to be measured.
In the example in the above paragraph, the measure would be how much more of the project one is able to accomplish by turning off all electronic notifications.
A – Attainable
You want your behavior-based goal to be attainable, i.e. not so overwhelming that you start out feeling as if you can’t do it. That defeats the entire purpose of the exercise.
Build on these small successes and before you know it, you’ll be achieving your big goals, as well!
R – Realistic
Set yourself up for success right from the beginning by setting goals that are realistic to your personality and your lifestyle.
Start with easy behavior changes that are easy for you to accomplish, and fit your lifestyle and personality. Once you’ve mastered those, you can ramp up to changing behaviors that might be more challenging to you.
T – Time-Based
Giving yourself a time limit on achieving a specific behavior change can often spur more action toward that goal. But there’s a fine line between too little and too much time.
Changing behavior patterns often takes time, so make sure that you’ve accounted for this.
So, what are you waiting for? Start setting your SMART behavior based goals today and see what a difference they can make to your life success.
Of course, you will certainly be aware that setting and achieving goals requires a lot of self-discipline, so if you want to learn about growing your own self-discipline then download the featured resource below which is a free report all about the power of self-discipline; download it, read it and take action 😊
Keep Your Productivity On Track Through Any Obstacles

Building a business can be an exciting time in your life. It can also be one of the most stressful and frustrating times for you. Any time that you start to do something – to move forward – things will crop up that stand in your way, threatening your success.
The problems overlap between your personal and professional lives. For example, problems at work can cause hostility at home, and vice versa. You need to become a master at handling obstacles with ease.
Being Overwhelmed Can Impact Productivity

There are what seem to be a million tasks to get done every day in a business. You have to keep up with the day-to-day tasks while trying to juggle the new things that pop up.
Trying to grow your business while maintaining what you already have can quickly become overwhelming. This is why you need to have a schedule for when tasks need to be completed.
You need a task list. Every single thing that you have to accomplish each day for your business should be on this list. Whatever impacts your business the most should be at the top of this list.
By doing this, you can prioritize the tasks in order of importance. The first few tasks on your list should be whatever it is that you have to get done in order to keep the business functioning.
You have to keep the doors open or the site operational, keep the sales coming in and the payroll going, and keep the customers happy for positive word of mouth and steady growth.
However, if it’s something that won’t make a difference immediately, you can put that off until a later date and time. Some business owners find it helpful to use one of the “year at a glance” calendars to keep track of the tasks that have to be done in the future for their business.
If you’re dealing with feeling overwhelmed, then it’s highly possible that you’ve taken on too much responsibility. In order to stay on track with productivity, you’ll need to find a way to delegate or outsource what can be passed on for someone else to do.
It can be easy in any business to take on too much. The shiny new object syndrome can make you feel a need to try something different in the hopes of improving your business.
Then before you know it, you have twenty different things going on that, instead of helping your business, is slowly grinding it to a halt. If any task manager or any organizational tool takes you longer to actually use it than the benefit it offers, get rid of it.
This could be contributing to the obstacle of being overwhelmed. Simplify anything you can to keep productivity moving along when you’re struggling. That means if you spent money on a software tool that is too confusing to use and has a steep learning, stop using it.
Chalk it up to a lesson learned. If you have to simplify things by turning to a spiral notebook and a pen or pencil, then do that – if you find that you make more progress that way.
One of the biggest issues in a business that can trigger being overwhelmed to the point that it slows productivity is clutter. If you have a cluttered office or a cluttered system online, it can make it difficult for you to find what you need when you need it.
Keep everything organized as you go along to prevent this from being an obstacle. Sometimes that means letting go of projects you once thought were viable, but never have time for.
The Obstacle Of Time Management

Taking on too much at once can lead to a time crunch. So can procrastination. The problem in a lot of businesses is a lack of planning for every step of a project – especially if the project isn’t due right away.
It can be too easy to think that you have plenty of time, so you do other projects first (or, if we’re honest, waste time on social networking site). Then before you know it, you’re suddenly faced with this deadline or launch date – and you’re not sure that you’ll have enough time to get it done.
A simple way around the obstacle of time management issues that slow your productivity is to make sure that each project you have going on has a detailed list of action steps.
You don’t want to tackle a big project all at once. It can lead to you feeling overwhelmed. The best way to handle this is to break down the project into mini tasks.
Use a calendar or other means to divide the project up into chunks. If you have a project that you know is going to take three months to complete, then do a little bit of work on it each week.
This way, when the due date arrives, you can be finished up with plenty of time to have done the job thoroughly and professionally. Rushed jobs can often affect the quality of the finished product and you don’t want to present work that’s less than your best effort.
You can still get the work done, but free yourself up to do other tasks. If you’re in the business of supplying information products and you handle everything from the writing to the graphics to the formatting, you can easily hire someone else to run this area of your business.
If you put out a lot of information products, it might be worth your money to hire someone who keeps up with making sure the product is completed the way that it should be.
This way, you remove several tasks from your own to-do list. That would include sourcing freelance ghostwriters and graphics providers, evaluating deliverables, and getting the end product launched with JV and affiliate partners.
This saves them time and money and allows them to be more productive. Focus on the skills you excel at and enjoy most – and find others to take over the tasks you least enjoy.
Other businesses allow an outside phone service to take care of their incoming calls. This way, they can focus on running the business and still have good customer service.
You might hire a virtual assistant to handle your customer service issues online. It’s all about freeing you up for the most important money-making and personally gratifying tasks.
Cash Flow Problems

This obstacle is one that hits a lot of business at some point during their operation. Having financial struggles can be detrimental to the business itself and it can affect morale negatively, too.
It can be difficult to want to keep on going when you’re facing cash flow obstacles. But what you have to do at this point is to remember what your dream was in the beginning.
Don’t lose focus during the hard times. So often, a business will go through a rough patch financially – only to turn around in the blink of an eye. Yet too many business owners get so discouraged when the cash isn’t flowing, that they slow productivity.
This slowed productivity then affects the overall business, which contributes to the cash flow problem. There are short-term and then there are long-term cash flow problems.
So just like that, your profit is slashed. If the obstacle is a short-term cash flow, you can turn this around in a short amount of time by picking up some easy jobs that your company can do to bring in money.
The faster you can bring in the money, the quicker you’ll solve your cash flow problems. If you’re used to making $300 an hour consulting for businesses, cut your price by a percentage.
You could bring in several smaller companies or individuals who couldn’t afford your services at the higher rate. Running a special to give our business an injection of cash helps you survive during the next planning phase.
Long-term cash flow problems are a bigger obstacle to keep your productivity on track with. When you have this kind of financial issue, it can lead to a lack of supplies, not having enough to pay yourself or your employees and struggles to pay your typical overhead expenses.
If you allow other companies or individuals to pay you in arrears, several slow payers could hurt your business. If this is the case, then you would need to cut off the company having access to your services until the debt was settled.
Never risk your business’s viability over someone else’s lack of responsibility. Take care of the matter and if necessary, replace a slow or non-paying client with someone who is reliable.
Every business will always have an area where there’s a money drain. Go over every section carefully to see where you can cut costs. If necessary, have a mentor look over your day-to-day business operations and make suggestions.
If you’re a start up business and cash flow is an obstacle because you don’t have any at all, then barter what services you do have to get what you need. It’s also a good idea to consider working on other cash-generating ideas like freelancing or an offline job if you need money to pursue your dreams.
Other Influences Can Be Productivity Obstacles

Your friends and family can be your biggest supporters when you own a business. But they can also be obstacles. People who care about you can fail to understand and not respect your work schedule.
They can drop by to hang out at the office when you know you should be working. Or if your office is at home, they can interrupt you several times during the day.
You must treat your business like a business and respect it – or others won’t either. Sometimes people who work in a similar field will show up unexpectedly to talk, and this can temporarily slow you down.
Other times, they come by so often that it becomes an issue. If this is a problem, you’ll have to take control – and it can be as simple as saying, “I’d love to chat, but I have a deadline, so I have to get back to work.”
Employees can create productivity problems when they don’t do their job. When one person fails to do what he’s supposed to do, it can have a trickle down effect. The project could slow down until someone goes back to complete the original task.
Things get missed during a workday or a workweek. Mistakes are inevitable. Repeat mistakes and repeated issues of not completing assignments on time affect your business negatively, slow productivity and cost you in long-term profit.
Sometimes, it’s vendors that can slow your productivity. They don’t deliver a product when they’re supposed to, so that can slow down the time a shipment needs to go out or a launch needs to take place.
You can work through this by finding a replacement vendor. If someone makes a commitment to you to have something to you on a certain day by a certain time, that commitment should be kept – otherwise, your business is the one most affected.
Sometimes, in an effort to save money and offer goodwill, business owners hire family members or friends. Working with people that mean a lot to you can be a great opportunity.
In order to protect the family or friendship, you might not want to give that person a boot from the business. If that’s the case, move that person to an area where what they’re doing won’t impact the productivity.
Let them answer phones or handle email or do other tasks that help. But don’t be afraid to put your foot down if there’s nowhere else to put them. You’re in charge of turning your business into a success, and you need to adhere to your own responsibilities.
Overcoming A Mindset That Affects Your Business Productivity

How you feel impacts how your business runs. If you’re experiencing something in your personal life, it can slow productivity. For example, if you’re dealing with a family situation that causes you to lose sleep at night, it can be hard to keep your mind on the tasks at hand the next day at work.
If you have to deal with something out of the office that impacts your productivity, you need to take a step back and let someone else handle what you normally take care of in the business.
It can be a problem if you don’t have a second in command who can run things for you. If that’s the case, then you have to find a way to clear your head and push through.
Having the mindset that you’ve learned all there is to know can be a productivity obstacle. In this case, people will continue to do what they’ve always done – even if there’s a faster and less expensive way.
Not being teachable can easily cost you in terms of less productivity. Companies who produce tangible items or even strategies for you to learn from are counting on your ability to be open to growth through learning.
You’ll be doing yourself a disservice if you turn a blind eye to opportunities that can help you be more productive just because you’re comfortable with the status quo.
Obstacles are a given in life. You have to strengthen your ability to handle them without panic. Once you learn the right way to navigate toward your goal, you’ll find that the once intimidating obstacles put in your path look less frightening over time.
Want to learn more about productivity? Then, download the featured free report below, read it and take action 🙂




