E-commerce is a cutthroat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.
Each day, more and more sites are clamouring to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a site’s success in SEO marketing.
You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But it is essential to grab a hold of that spot or make your ranking even better. As I said before, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better every day.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turnout of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turnout of sales already. If you get only twenty to ten hits a day, you only get one or two sales, if any at all.
So once again, what is search engine optimization? Well, SEO is a strategy of using tools and methods to make your site rank highly in the results of search engines.
Getting yourself on the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic; traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change on your site or add as well to obtain great search engine optimization.
These will include getting lots of information about the keyword phrases that are popular in regard to your sites niche or theme.
You will also need to collaborate with many other sites so that you can get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for some useful tricks. Tips, guidelines and methods for search engine optimization are plentiful. Read as many articles as you can that will help you optimize your site in search engine results.
The more knowledge and information you gather, the better. This will all help you in getting those high rankings. This may require a little time and effort on your part, but the benefits will be astounding.
If you can part with some money, there are many sites on the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site.
There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result in better traffic and more business for your site and company.
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word: Traffic. Every article you will find about making your site or company successful will always include the importance of generating traffic.
So, we all know that at the core of it all, traffic is the most essential thing for a successful internet-based business company.
Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it is now time to get to the nitty gritty of things, generating traffic.
If you already have a site and you don’t think that you’re getting the traffic that you deserve to be getting, then it’s time to reconsider your search engine marketing strategy.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone else.
Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been done yesterday.
To help you out in generating more traffic for your site, here are seven sure-fire ways to increase your traffic starting yesterday.
1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very popular and assures great traffic. Although this sure-fire way to increase your traffic will cost some money.
While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is a top way to increase your traffic.
You can see for yourself the success that these search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising system and many have signed up to reap the benefits.
Do not be left behind. Every penny is worth it using Google and Yahoo’s advertising.
2) Exchange or trade links with other sites
When exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they will provide one another with the traffic one site generates.
The efforts are doubly beneficial because it appears that both of you are working to generate more traffic. The more links traded with more sites, the more traffic can be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any cost virtually, or low cost if any.
This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz.
With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many of their friends; the key is to know what is trending in your niche and jump on it as quickly as possible.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords (SEO Keywords) that they will show on their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking high in the search engine results.
You could write your own content, or you can hire someone to do it for you.
5) Write articles that can lead traffic to your site
Submit articles to sites that contain the same content that your business deals in. If you sell car parts, write press releases and articles about cars and car parts.
Attach your sites description and services at the end of the article as well as a link back to your site.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you have built a solid foundation via your site, people will trust you and your business and will pass this on to others; word of mouth recommendations are very powerful!
Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, offer newsletters
If a lot people know about you and your business and they share this with others, you can find loyal traffic that will provide you with even more traffic by their recommendation.
Offering free newsletters packed with value may be shared among friends and this can lead them back to your site, and potentially a sale.
The key is to always overdeliver on everything you do and provide. Do this and the traffic will come as people begin to learn about you and your reputation, and this in turn will help to push your site up the rankings in the search engines, increasing traffic even more!
If you want to know more about SEO, check out the featured resource below for a free report, Simple SEO Keywords which will show you how to research keywords for your content using some great tools; download, read it and take action 🙂
Knowing how affiliate marketing works is essential. So is being able to create content that attracts the right audience. But once you know the fundamentals of operating as an affiliate online, you’ll want to employ the use of a few tools that can help you do your job quicker, better and more efficiently. So, be sure to add these tools to your affiliate marketing plan.
WordPress themes are one type of tool that can help you increase sales. Each blog comes with free themes installed that you can choose from – but there are themes that have specifically been engineered to help affiliates make conversions.
One example is called Theme Forest and it’s very popular among professional bloggers. Their themes cost a bit of money, but they are highly customizable, so once you begin seeing some profits, you may want to advance your theme design to the next level.
Keyword tools are the best way to get an edge on the competition. You can dig down into your niche and compile a huge arsenal of longtail keyword phrases that will attract tons of traffic to your affiliate site.
Then there are the more advance keyword tools. These types of paid keyword tools help you get even more information, including the profit potential of the words and phrases.
Plugins are great for affiliates to put on their blog because they help your blog automate certain tasks. Or they provide others with the ability to do tasks. You can add a social bookmarking plugin so that your visitors can share your reviews with others on Facebook, Pinterest, Twitter or via email.
There are plugins that allow you to easily embed Amazon product listings into your blog post. Some help your site become mobile friendly in an instant. You can research all of the latest plugins for affiliate marketing online.
There is some software on the market that helps affiliates optimize their sites for search engines, or gain backlinks from other good resources. You’ll have to evaluate each one to ensure it’s not engaging in spammy behavior before you use it for your own site.
Using affiliate tools is something you should do gradually. Trying to automate too many elements at once can overwhelm you. You want to have a hands-on understanding about what makes you site grow and convert before you replace yourself with an automated system or tool.
Once you learn the basics of affiliate marketing, you’ll begin wanting to know about exploding your profits. You’re going to hear a lot of people repeat the phrase, “wash, rinse, repeat” to you – and that can get frustrating if you don’t know exactly what that means.
It basically means that once you start seeing success with your current tactics, you’ll want to replicate them and make more money. There are a few ways you can do this as an affiliate marketer looking for growth, so apply these tips to your affiliate marketing strategy.
First, you can go into more niche markets. If you know that your strategies are working in the parenting niche, for example, you can expand into another niche like fitness. You want to make sure that you have time to manage the number of sites that you create.
You can also grow your profits by expanding on the products you’re promoting. You might have built a site about baby strollers, for example. You can build on that by creating similar niche sites, like baby car seats, baby clothes, baby swings, and so on.
You can also look into other affiliate programs to boost your commissions. If you’re only promoting on Amazon, for example – check out Commission Junction, Share-a-Sale, and so on.
If you’re on ClickBank only right now, then see what’s on JVZoo, Warrior Plus, and even Amazon in the book or Kindle departments. Those can tack on extra commissions to your profits.
Another growth factor is obviously traffic. You should be studying various ways to boost traffic to your affiliate sites. More traffic means more conversions. Build a subscriber list so you can communicate with them repeatedly.
When you’re ready to make the leap, you can grow your affiliate income by becoming a product creator. Writing a book about your affiliate experiences allows you to promote the tools and courses that helped you along the way. Inside your course, you could link to a keyword tool, for example – and make a commission from that.
Is your affiliate marketing site mobile-friendly? Not many are. If someone goes to your website from their iPad or iPhone, it should have a mobile option for them to see. This allows them to read the content easily so they don’t have to squint or manually expand the screen from section to section.
Many people are replacing the use of home PCs with mobile devices. The numbers are still in favor of home personal computers, but the use of mobile technology is growing at a fast rate.
If you’re promoting tangible items, it can increase sales. People want to shop and compare prices or find items for sale that they can’t find locally. So let’s say a mother wanted the latest Monster High doll for her little girl.
She is in her local Walmart or Target store, but they’re all sold out. She desperately wants this for her daughter, so right in the aisles, before she buys a substitute doll, she takes a chance on seeing if it’s for sale online.
She Googles the name of the Monster High doll and lands on your affiliate toy review site where you’ve just written a review about this doll, pointing her in the direction of Amazon and its free shipping option. She orders it instantly – thanks to your mobile-enabled site option.
People can comparison shop for price bargains, get Black Friday and Cyber Monday sales on your mobile-friendly domain while also getting local bargains offline. But it’s not just tangible items that sell well on mobile devices.
As an affiliate, you might get into things that mobile users often buy on their devices. This includes things such as eBooks and ringtones. Sometimes they’ll buy a mobile app and you can earn a commission for it.
There are some free tools that help you take your site mobile in an instant. WP Touch is one plugin that’s free where you can instantly activate it and turn your site into a mobile-friendly entity.
Or you can invest in the specific design of a mobile-friendly option customized for your domain. These prices vary, but you want to make sure that it doesn’t create any errors for those wanting to use your site from a PC if they choose that option.
Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊
Whether you’re writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer, you have to be a master content creator.
Generally, when people think about landing pages they automatically jump to conversions: but there’s more to it.
Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.
But writing a good website landing page is somewhat different from say, a blog post.
And while the main point is to get the lead, you also want to redirect them immediately to a sales page with a relevant offer after signing up to try to monetise the lead as soon as possible.
So if you’re trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.
Your target here is to make sure the landing page refers to the place from which every visitor came.
Likewise if an ad copy drove them there, ensure the headline refers to where they came from.
Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.
Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do.
Always write in the second person
Your visitors don’t care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you’ll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.
You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.
Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message.
Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.
Short copy is perfect for subscription or something that doesn’t include cash commitment. Long copy is best used when closing a sale.
Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.
Make it easy for them to get the message so you don’t lose leads or new reconverts.
What on earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.
Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them.
You may use the same phrases -or close variations- to let the reader know they’re on track.
This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they’ll receive.
Make it a rule to include a header on every landing page that explains a specific benefit– “If you purchase this, you will get.”– or something similar.
This way you will pinpoint the value of your offer.
Good landing page has much to do with sentence structure and word choice as it does presentation.
You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.
Finally, after writing and formatting your copy, go back one last time and proofread the copy.
Go over the grammar, spelling, accuracy, consistency and facts.
Here’s where people go wrong:
As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn’t end there: design plays a huge role in this.
Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.
Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look.
Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently.
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
Many new marketers come online to start their own business and can’t seem to put all of the pieces together. They have bits of knowledge about things like lead magnets and upsells, but how and when everything takes place in an orderly fashion hasn’t been laid out for them.
If this scenario describes you, or if you’d simply like a better overview of how a customer goes from that initial click-through and on through your entire marketing funnel, the sections below will paint a better picture for you.
It’s important to know that you have the ability to tailor this system to whatever best helps your customers.
As you can see, there are a number of sales funnel stages that you can use but start simple and build it up further as you go. Funnel building should be fun, not daunting, so start with a minimum viable funnel and adjust from there; the key is to take action.
There are millions of consumers online waiting to be presented with the right opportunities for improving their lives. As an online marketer, you can position yourself as the leader people turn to for niche information and guidance.
One of the biggest problems in getting the click-through to your strategic landing page is that most people simply forget to link to it. Instead, they are focused on getting the content out and the engagement that comes from it, and they simply forget to include the link.
Before you ever begin putting content on the Internet to build a list and get people into your digital marketing funnel, you need to work on building the type of landing page consumers will respond to.
This should not be as long as a full sales letter, but should still have compelling headlines, bulletpoints, and an offer they can’t refuse. Once your landing page is created to build a list, you will want to generate content that puts people into your funnel at that point.
Instead of linking to products and earning commissions or sales, you want to link to the landing page and put people on your email autoresponder list so that you can market to them for years to come.
The content you generate can be placed strategically on your blog. This is where your opt in forms can reside in the sidebar as well as beneath each blog post to get people onto your list.
You can direct readers of each post to sign up at your landing page or in one of the forms they see there. Another place you can generate a click-through to your landing page is on social media platforms.
This includes sites like Facebook, Instagram, TikTok, Pinterest, and YouTube. On some of these sites and apps, you’re only allowed one link in your bio.
Instead of sending people to your products that you were reviewing or a blog post that you wrote, simply send them directly to your landing page where an amazing freebie will be waiting for them in exchange for their contact information.
When it comes to getting people into your funnel, there’s only one way to do that. You must have an amazing and enticing offer. The fact that a lead magnet is a free gift makes it somewhat easier for people to slip into your funnel.
However, keep in mind that people are very protective over their contact information. No one wants to give their name and email address to someone who may or may not turn out to be a spammer.
There are many unethical marketers who will sell their information to others and cause them a lot of headaches. So, what kind of lead magnet can you offer that will ensure people feel very little hesitation in exchanging their details for the gift?
It must be closely related to the topic your site is built around. It can’t just be in the same niche, either. If your site is all about the keto diet, you would be shooting yourself in the foot to offer a lead magnet about calorie counting instead.
Besides keeping the lead magnet topic relevant and closely related to your niche topic, you also want to make sure the customer feels they are getting an amazing value from you.
Just because the gift is free, doesn’t mean you should skimp on the quality. In fact, this is your chance to make a first impression. It’s imperative that you wow the customer and shock them that you are willing to hand over so much great information.
You want them to walk away with their download feeling grateful and strong in their decision to allow you to contact them in the future. You can create a lead magnet that is a short report, a full eBook, or even a video course.
The customer has now opted into your list. This is where they begin the slippery slope through your funnel. It’s key that you understand how to navigate the email process so that you not only keep them on your list but convert them into paying customers as well.
One of the first things you may want to do is over deliver with the freebie gift they signed up for. Not only should the original gift be amazing, but you can surprise them with an additional gift or two that they weren’t expecting.
From there, you can contact your subscribers on a regular basis. Only you can determine how much or how little that should be. Some subscribers will never be happy with your decision.
And some will become your most loyal and dedicated followers. There will be those who complain if you email once per week and those who complain if you miss a single day of the week because they can’t get enough.
You will be able to email your subscribers using a follow up system, which automatically drips content out to them on a schedule that you devise. Or you can simply send out broadcast emails whenever you feel like it that future subscribers will not have access to.
As for what types of content should go in your emails, you want to mix that up a bit. Your subscribers are there to receive helpful tips and advice first and foremost. So, you definitely want to include a non-monetized portion of the content – either periodically or in every email.
At the same time, you’re in this career partially if not fully to earn money. So, it would be foolish not to monetize the emails you send out. Once you’re ready, begin adding recommendations for products using an affiliate link.
You also want to create your own info products and begin sharing these with your subscribers. You can even give your list a better deal than others will get if you want to create a coupon or special page for them.
So, what kind of offers will you have that are sure to convince people to spend money, as opposed to simply downloading a freebie you offered them in the very beginning? You have some options.
The person who subscribed to your email list has already shown interest in what you have to say. Now is the time to strike while the iron is hot. You need to present them with an offer for a paid product that will present several options to them that have the potential to maximize your revenue.
You want to start with a front end product. This is the no brainer product that is priced very attractively for the consumers. It should be something that is in demand within your niche and not so overwhelming that it requires a higher price tag.
Usually, front end products are smaller and less expensive. For example, instead of selling a soup to nuts affiliate marketing course priced at $97, you might sell a $7 report on how to write a product review.
This is a cheap enough price point that it won’t present many obstacles to most of your subscribers. They will be willing to pull the trigger on the offer without hesitation. Once you have your front end created, you need to decide whether or not you will have any upsells, and if so, how many.
You will find two different schools of thought about product funnels. The first group of people believe all upgrade options are annoying and should not be presented to the customer.
The second group understands the value and importance of continuing to give a customer who was already in a buying mindset, the opportunity to add onto their cart. There are many consumers who will appreciate the opportunity to continue to get good deals on products that are related to their original purchase.
Your third upgrade might be a service that you provide to set up an affiliate marketing blog on their domain for $97. At any point in the funnel, the consumer can choose to decline the upgrade option.
If they purchase it, they will continue to see as many upgrades as you put in the funnel. But if they decline, you have the option to kick them out of the funnel to the download page or present what’s known as a downsell to them.
The downsell is when you offer something of a lesser value. This could be a completely different item, or it could be one of your upgrades that has certain elements extracted from it so that they don’t get everything that was in the original upgrade option.
For instance, if one of your upgrade options included 35 PLR articles and 10 product reviews for $27, then if they declined, you’re downsell might be just the 10 product reviews for $7.
You’re not making as much money as you would if they had accepted the original upgrade, but you are still adding on to the sale in its entirety. You’re giving them the option to buy a little less.
Once they have proven themselves to be paying customers, you will have the opportunity to create a follow up campaign that converts well for you. This is where the long-term income begins to materialize.
One of the most important parts of your funnel overall is your ability to cater to your subscribers again and again. This is where long-term earnings begin to mount and provide a stable income for you.
Instead of merely experiencing one time sales, you will be able to meet the needs of your subscribers and be the go to person whose recommendations they can’t pass up.
When you create your follow up email campaign, you want to make sure that you are only recommending the very best products for your audience.
Don’t spam them with too many offers from vendors or brands that fail to live up to their standards. You will lose their trust and their contact details quickly if you take that route. You want to make sure in your follow up campaign that you aren’t promoting any items that will expire.
That not only includes item you promote as an affiliate for other vendors, but also your own products. If you have products that have become outdated, either take the time to update them for your buyers or remove them completely from the marketplace and stop promoting them to your subscribers.
More than anything, you still want to continue providing value to your subscribers. If all you’re doing is promoting without sharing any tips or advice, they will feel used and quickly exit your list.
Keep sharing insight, continue surprising them with gifts from time to time, and listen to their needs and create products that help them achieve their goals or eliminate their most pressing pain points.
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
As an affiliate marketer, there are many companies that offer commissions for promoting products. But there are 7 specific affiliate marketing companies you should know that have a great reputation and many products to choose from and should be an integral part of anyone’s affiliate marketing strategies.
Commission junction is an affiliate marketing company that represents many different products. This company has been in business for years and is one of the top affiliate marketing companies. It offers you a network of large companies to work with once you’re accepted.
However, because of its size and reputation, it can be difficult to get accepted initially. Once you’re accepted, though, it can be very profitable.
Amazon is one of the most popular and profitable affiliate programs. You can earn commissions for promoting the wide variety of products available on their site, and the sign up process is quick and easy. Amazon provides you with all you need so that you can add banners and share links on your own blog.
Share a Sale offers an affiliate program that allows you to have a large network of over 2,500 merchants whose products you can promote. It’s known for being ethical, easy to use, and provides many resources for promoting on your own blog or other type of website.
Linkshare is one of the first affiliate networking companies established. It has a simple process for signing up and once you’re accepted, you have access to a large number of companies for product promotion. Like Commission Junction, very large companies are included.
JVZoo is an affiliate program that many people love because it pays commissions immediately to your PayPal account. While most affiliate programs have a waiting period of up to 60 days for payments, with JVZoo you get immediate access to commissions. The sign up process is simple and gives you access to many products to promote.
Warrior Plus is the affiliate program that promotes items being sold in the popular Internet marketing Warrior Forum. This allows you to promote Warrior Special Offers, also known as WSOs. It uses PayPal to deliver funds and has a simple registration process.
ClickBank is a very popular site that offers an affiliate program for digital products. Through ClickBank, you can promote eBooks and guides as well as video courses and membership sites – and earn as much as a 50% commission or more – some of the highest in the industry. It’s easy to sign up as an affiliate and begin promoting products right away.
By signing up with these top affiliate marketing companies, you can leverage the network they already have in place to promote products. You’ll get access to tools such as banner ads and affiliate links to make product promotion easy.
When you’re learning how to do affiliate marketing, you can’t just rely on typical “affiliate marketing courses” to get you to the advanced levels you need to go for the big bucks.
You want to begin studying some more specialized topics that help you soar above the competition, garner more traffic and ultimately convert into more sales and higher commission tiers.
There are four areas of expertise that you need to focus your efforts on – blogging, list building, social marketing, and trends. Once you’ve mastered all four of these elements, you’ll be amazed at how much growth you have.
Blogging is important to learn as an affiliate because most people simply learn the basics of setting up a blog and then never go further with their knowledge. It’s not enough to simply know the technical details of blog set up and then slap some articles onto a blog.
You want to know advanced strategies. This includes things like plugins which help your blog operate better in the world of SEO, elements that achieve the best navigation and communication for your audience, and more.
By the way, if you are serious about using blogging in your affiliate marketing strategy, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.
List building is something far too many affiliate ignore. They’re simply after that initial click through and they miss out on years of potential sales making this mistake. Take the baby niche, for example.
There are endless opportunities to cater to that parent’s needs in the niche – because you can promote baby care items initially, then toddler toys, home décor for the room, furniture from crib to bed, and more.
You want to know the technical details of list building, but also gain insight into how to grow your list, how to make the subscribers more responsive, and more. There’s a lot to learn and implement.
The third thing you want to study up on is social marketing. There are dozens of books on this topic – and they teach you how to utilize free traffic opportunities like Facebook, Google Plus, and Twitter, to increase your affiliate sales.
And if you plan to branch out or expand your niche, then you’ll want to buy books about spotting trends. Eve if you stay in just one niche, it’s important to understand how you can keep an ear to the ground and get an edge over your competition using trend data to dominate.
Just because you’re an affiliate doesn’t mean you’re off the hook for branding. Well, you could take that approach – but it won’t help you build a flourishing business. Sure, you might make some sales and commissions – but you want profits to explode.
To achieve the top tier levels of affiliate income, you still have to brand yourself as a leader in your niche – and it doesn’t mean you have to put out your own products. Leaders are guides, not necessarily product creators.
Figure out a unique slant for your business that reflects the message you want to share. Don’t just be the “home improvement advice” person. Think of a way to build a buzz around your brand. Have you ever heard of the Fly Lady?
She’s all about cleaning and organizing your home – on the fly. Nothing comprehensive and detailed – just enough to help you sustain neatness and not go insane. She’s wildly popular. You can have a brand like that.
Start curating information for your niche. Curation is when you go out and gather information in your niche and share bits and pieces on your site, providing your own commentary about it.
Have professional graphics on your site. You really want to have a design that reflects the message you want to project. If you’re good at graphics, then create your own – but if you’re new, it’s always best to hire a professional. An entire minisite theme costs under $200 for a great design that’s unique for you.
Share on all of the major social networks. The top leaders in the world, like Tony Robbins for example, all have a presence on multiple social networks. Make sure you are on whatever is trendy at the time – Twitter, Google Plus, Facebook, Pinterest and more.
Ask to interview other experts in your niche. You can create weekly or monthly interviews with other experts and leaders in your niche, making your website home the place where tons of great advice is shared.
Whenever you can, start working on your own product for the niche. Having your own book will further your position as an authority figure. You can even outsource the process to a ghostwriter and put your name on it.
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