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Copywriting
Is Mobile Advertising The Best Way To Market Your Products?
Mobile advertising has joined keyword driven from internet advertising as a strong choice for small or larger businesses looking to get solid return on their investments.
As with Internet advertising, mobile advertising has the ability to target potential customers utilizing keywords and geographic location, adding key advantages of location and time-of-day feedback from mobile devices.
Ads on mobile applications are the new way of marketing your products. The Smartphone generation thinks it is more accessible to whirl through the Internet. People in this generation spend nearly more than seven hours on their mobile phones. This makes advertising on mobile apps more beneficial; thus, they can reach a wider scope of customers.
Advertisers have shown strong demand for mobile marketing for many years. Your business can benefit from advertisements that go directly to the customer’s phones, but your business will need to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium.
Some main benefits of using mobile apps for advertising are as follows.
1. Accessibility
Smartphones have a profound advantage as an advertising medium that they are almost always within the reach of their users. No other media has the potential to connect with as many customers compared to smartphones.
Most people who use mobile phones keep them handy throughout the day. This means that the advertisers can reach potential customers wherever they are with no issue of location.
Mobile app ads follow people wherever they go and do not depend on a single location, since today smartphones are used everywhere, and so ads are broadcasted all over the globe and there are multiple mobile advertising networks to choose from.
2. Target Markets Via. Phone Numbers
This empowers the advertisers to select prospects who have demonstrated interest in their products or services.
Through this advantage mobile ad targeting is more accurate than keyword-driven online advertising, as desktop and laptop users often delete their cookies.
They can reach their targeted customers through their personal contact numbers.
This can benefit the advertisers of having direct contact with their customers, they will have the ability to communicate well with customers and gain quick feedback.
3. Cuts Costs For Business
Compared to television, radio or magazines, advertising on mobile apps is more accessible and cheap. It does not require much cost to advertise on mobile apps. It’s a cheap way to reach maximum consumers worldwide through a decent range of mobile advertising platforms.
Mobile advertising costs a fraction of what television and radio ads cost. This interprets that the advertisers can reach more people with less money.
They can afford to send repeat messages or send new messages to remind customers of what you are offering. The advertisers can try out mobile ads for effectiveness before moving the ads to more expensive mediums.
4. Location Feedback
Advertisers can engage potential clients in relevant conversation based on their location information e.g. Restaurants and retailers who can profit from mobile ads that converse with customers in their geographic area.
Often many customers assume marketers will use their proximity and environmental data to engage them through their mobile devices.
5. Persuasive Advertising
Through mobile app advertising consumers can easily find any product they want. The mobile apps that have ads are visually much more persuasive than informative ads which are given through newspapers, magazines or billboards.
Consumers will be more curious through mobile app ads and can access what the product offers just by one click.
The marketers will benefit since people will be attracted towards their product more easily and with less time taken for their product to go worldwide.
6. Fraud Protection
Any carriers can audit usage and click to call can easily be verified.
Fraud detection is easier when compared to desktop advertising. This lessens the chances of any negative feedback from the customers.
Also it reduces the risk for the advertisers.
7. Simple To Use
Advertising through mobile apps will make it easier for marketers to access their customers, for example getting their feedback or any possible questions from the customers.
It gives a wider range of customers who can reach to their service easily. In comparison with PC and laptop, mobile app adverts are easy to work with.
They provide more convenience to marketers. Instead of having to wait until they log on to the internet with a computer, as long as you have your phone, a decent signal and enough data, you are good to go.
8. Measurement Will Become Easy
Advertisers can easily see how many people have seen their advertisement this will make it easy for them to identify how to enhance or spread their ads even more.
Later on, the marketers can work out how much more advertising is required and how they can make their ad campaigns more successful.
They can also identify how much more customers they should target.
9. Intimacy
Mobile users have grown accustomed to using their phones for personal messages and conversations. If you tailor your mobile advertising messages to the expectations of mobile users, you can convey a sense of intimacy.
Forming relationships with customers helps you get repeat business.
You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers.
Mobile device owners tend to use them for their most personal and emotional interactions. They expect to be entertained and impressed with the offerings of mobile advertisers but are wary of those who overstep the boundaries of propriety and intrude on their personal lives.
Advertisers who respect the trust of mobile clients are poised to reap the benefits of the special access they cultivate.
Mobile ads are more beneficial for any business. To gain better recognition and reach a wide range of customers with limited facilities is a real boon to any business owner.
If you’re a new business mobile advertisement will be a bit of a no-brainer option. Even for larger businesses this form of advertisement will be very effective because larger firms will be able to achieve greater expansion as and when required.
So, for better results for your business, start displaying your products on mobile ads if you haven’t done so yet. I’m sure you’ll be pleasantly surprised with the results.
If you are writing ads, you need to know about copywriting and how to avoid some of the more common copywriting mistakes, so check out the featured resource below for a free Copywriting Blunders report; download, read it and take action 🙂
7 Ways To Write Great Email Copy
Email marketing has overcome dozens of challenges and competition over the years and still remains one of the most effective solutions for businesses when there’s need to reach the customers directly.
Whether you’re a B2B or B2C marketer, being able to reach your customers through email makes it easier to create interest and generate more leads, not to mention revenue.
A well-written plain email can yield better results than a complex, highly decorated email with dozens of bells and whistles.
When managing email marketing, keep in mind that creating fancy emails won’t get you leads: if the emails are devoid of well-written content, subscribers will lose interest and unsubscribe from your list.
So how exactly do you write engaging and compelling marketing email? It’s actually not that complicated: you only need to observe a few copywriting practices and use them when drafting the email.
Next time you sit down to draft a message, consider these 7 tips and ask yourself whether your email meets these requirements.
Write Short, Clear And Compelling Subject Lines
Half the job of drafting good email copy is nailing the subject line.
This is important because the subject line is the first thing your subscribers see before they open the email and they wouldn’t bother reading the email if the subject line doesn’t pique their interest.
Keep the following in mind when crafting subject lines:
- Actionable language generates the desired effect. Actionable language doesn’t necessarily describe verbs -though they help. Actionable words tell the recipient what they can do with the information provided. For instance a subject line that reads “Take Mom To Brunch” is bound to pique interest.
- Personalize if possible. Highly segmented emails always have better open rates. This would explain why the best email copy is the one you write to ONE person. Find a way to personalize the subject line and then work on providing relevant content to the recipient.
- The subject line needs to be clear first, then you can worry about making it catchy. If after drafting the subject line, you find that you can make it funny, cute, catchy, whimsical or whatever, then by all means, go for it. But never sacrifice clarity in order to add some entertainment value.
Ask Questions And Try To Convey A Sense Of Urgency
When you ask questions in the subject line you effectively pique your subscribers’ interest and get them to read the email.
One way to do this is to include time-sensitive promotions or some deadline they could miss.
Even when working with a limited number of words you can still convey urgency by making it sound as is everyone is attending the event so the readers feel as if they’ll get left out.
Appeal to The Subscribers’ Self Interest
At the end of the day, the customers only care about services and products in the context of their specific needs. As a way to address this, your copy should go beyond explaining the features of what you’re selling, and explicitly describe all the benefits of the product or service.
Remember features tell, but benefits sell.
Imagine you’re selling an onion on your sales copy, and so you start out describing what an onion is, its special features and so on.
This information will have answered the “what”, instead of “how” and “why” the subscriber should purchase the onion. If however you explained the benefits thereof, such as how the onion could spice up a recipe, or how it lowers calorie content, the reader will be interested.
Use Design Effectively
Most sales emails contain some form of design and that can enhance the message but try to support the message in the email- not detract from it.
Effective design makes it easy and fun for readers to engage with the content. It may contain neat and visible social media icons and use clear prompts and simple buttons to guide the reader through the text.
Use design sparingly if you don’t have enough experience with it.
Several elements can make the purpose of design backfire on you: for instance, all capitalized or bolded text, white typing done over a over light background- which makes it difficult to read text, or a tiny call to action.
Support your message with a captivating photo, good color contrast and clear call to action.
Deliver What Your Subject Line promises
It is absolutely crucial for your email message to deliver what the subject line promises.
If your readers don’t get what they’re promised, click-through rates will tumble and over time you won’t have any open rates to speak of.
Make sure the message body doesn’t disappoint and you should have significantly high open and click-through rates.
Draft A Compelling Message
So now that you have that catchy subject line and you’ve grabbed the reader’s attention, how do craft copy that will keep them engaged, informed and ready to click?
Several issues have to be considered here:
- Establish relevancy. It takes more than a catchy name tag for your email to yield results: you have to start by establishing relevancy, so they have a reason to read the material.
- Write in the second person. This ensures you orient the copy towards the recipient, as opposed to yourself. A typical sales copy contains numerous instances where the words “you” and “yours’” are used.
- Be brief. In cases where you know plenty about the topic, you might be tempted to shove in an entire life story into the copy, but don’t. Few people read marketing emails word for word; so find a way to summarize whatever information you have to offer and allow the reader to quickly scan the document and still get the most important information.
Pump Up Your CTA With Actionable Language
Yes even emails have calls-to-action! Or at least the good ones do; and its up to you to make sure to include a button-effective call to action.
This means using language that is clear and succinct, and that is action-oriented. Keep in mind though, not all email clients will render you fancy HTML copy, and not all recipients will choose to display them.
You may rely on plain text with a clear, perhaps hyper-linked call to action so your readers do something about the information offered.
Ultimately you want the reader to click on your call to action so it might not matter how many images or bolded words you have, if they don’t lead to clicks, they’re not being used properly.
If you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Is Your Sales Funnel Bleeding Money?
If you know anything about sales and marketing, you know the power of the sales funnel.
This Is nothing new; sales funnels have been around in some shape or form forever. Online marketing makes them quick and simple to implement with the correct tools, such as Convertri or ClickFunnels and they can make a real difference to your profits, but can you be doing more, and is your sales funnel bleeding money and not working as well as you would like?
Let’s be honest. Does this sound a bit like you and your business?
You work hard to build your sales funnel. You’re buying traffic, but your funnel isn’t converting well enough to fully pay for that traffic.
Which means, you’re in the red. Yes, you are building your list, and yes, over time you will recoup your money from your list by promoting other products.
But wouldn’t it be great if you could get your funnel in the black NOW, so that you can buy all the traffic you want and build your list as fast as you want?
Having a self-liquidating offer, or an offer that breaks even on the front end can make a huge impact on your business because this means that you can afford to pay more for traffic, which means more eyes on your offer and more profit, but only if your offer converts well.
Anther way to boost your funnel is to take in a “lodger” of some kind. Not sure what I mean? Look at it this way…
Think of a big house – one that you love, but it costs too much on your income. What do you do? You take in a renter or two. They are paying you to stay in your house, and you now have no trouble making the mortgage payment each month.
Surprisingly, you can do the same thing with your sales funnel.
Take a good look at your funnel for places where you can accommodate “renters.” For example, if your backend offer isn’t converting as well as it should, how about renting out that back end offer to another marketer?
If that marketer has an offer that converts really well, and it’s a good match for your funnel, then this makes total sense for the both of you.
Now here’s a little trick: Let’s say you run your traffic through three different offers after they sign up to your list. All of these offers are on a related topic, in line with the subject of the lead magnet that got them into the funnel in the first place.
But if they turn down all three offers, then renting the exit splash page to another marketer with a product that is DIFFERENT for your offers could work really well.
Obviously, this offer would still be marketing-related, but it could be ANYTHING else that is marketing related. Of course, you’ll have to test this out. Do a one-week trial run with your “renter” and see if it’s a good fit. If not, find someone else.
You can rent out any space you like, whether it’s the first upsell, the exit page, a link on your download page and so forth.
How much should you charge? Enough to put your funnel into profit, or a little bit better. If your renter makes a killing, that’s fine. The point is to get you into profit. Then you can buy all the traffic you like and build that list quickly.
Your real profit comes from the list, not the funnel. Always think about the backend and your email marketing because this is where a really profitable business is built.
Selling this offer to established marketers isn’t difficult, either. Simply send them an email letting them know what you have. It’s an offer they don’t see every day – at least not yet – and it will spark immediate interest with some marketers.
Like anything else, it is a numbers game. Plan on approaching or emailing about 5-7 marketers to get 2 who are really interested, typically one of which will say yes.
I know of one fellow who’s been doing this for a couple of years now. He built a funnel in a new niche; one he was dying to enter. But for whatever reason, he had a devil of a time getting the funnel to pay for itself.
Finally, in frustration, he sent out a blanket email to 14 marketers that he personally knew. Granted, he already had the contacts, so this part was easy for him.
10 of those marketers expressed interest, and he wound up building a second, similar funnel to accommodate the demand.
He has two upsells after his squeeze page. The first is for one of his own products, and the second is rented out to another marketer. Then on the download page he rents out three different spaces to three different marketers.
Finally, he sends a ONE TIME ONLY offer to his new subscribers via email. He makes it VERY clear that this is the only time he will ever send such an offer on behalf of another marketer, but this offer is so good, he just had to let his new readers know about it. (You know the lingo to use.)
Because he makes it clear that this is a one-time only thing and he won’t be spamming his list, no one gets upset.
And between his own upsell, the upsell he rents out, the three ads on the download page and the ‘solo ad,’ he makes a good chunk of money.
He’s now able to buy more expensive traffic and still be in the black at all times. And this better traffic is more targeted and results in more sales from his list.
Talk about a win-win-win situation. He took something bad – a funnel that frustratingly was not paying for itself – and turned it into a way to build his lists even faster and with better prospects, while still making a small profit on his funnels.
If you want to know more about increasing conversions in your business, check out the featured resource below to grab a free report which will teach you how to boost your conversion rate. Download, read it, and take action 🙂
Is Convertri A Good Choice For New Marketers?
Selling products online can seem like a formidable challenge, and it often seems like creating the product is the easiest task. It’s the sales pages, funnels, linking them all together and making sure everything functions smoothly that’s the most intimidating and difficult part of the process.
So many new marketers get stuck on the technical aspects of online marketing, but it is now easier than ever to get up and running, even with limited technical skills.
And the good news is that it doesn’t have to be a painstaking grind. There are a plethora of page builders and funnel builders on the market to help you out.
Anyone who has been trying online marketing for more than two seconds would have heard of brands like ClickFunnels, OptimizePress, Leadpages and so on.
You’re spoiled for choice and this too becomes a challenge. You’re spoiled for choice. Which do you choose?
Some are plugins that you install, while others have pages which are hosted for you. Some are one-time payments while others are recurring. There’s a ton of decisions to consider before making your choice.
In this article, you’ll discover why Convertri is probably the best option for beginners who are new to online marketing and wish to profit from product creation.
Unlike many of the bigger brands such as ClickFunnels, Convertri has been flying under the radar for a number of years now and is used by many experienced marketers. It’s gaining popularity and will soon rival the rest of the big guys.
Now let’s see why Convertri is ideal for beginners…
Intuitive And Flexible
One of the strongest points of Convertri is that it’s easy to use. The interface is almost intuitive. Most beginners hate going through the learning curve. Since Convertri uses a ‘drag and drop’ editor, it’s perfect for beginners.
Seniors who are trying to make money online will find it very easy to use. Unlike HTML, there is no complicated code to deal with and pages can be replicated easily with the cloning feature in the software.
While OptimizePress and ClickFunnels are block-based editors, with Convertri, you can drag and drop your elements anywhere on the page and make your page look exactly the way you want it to.
Convertri was the first real fully freeform page builder, and while there are some others now available, Convertri is streets ahead in way of functionality and ease of use.
No fiddling with CSS code or any such hassle. There’s even an editor to get your mobile responsive version to look perfect. The mobile version does not affect how your page looks like on a computer. They’re separate from each other and that gives you maximum flexibility and creative license.
Plus, the level of support is incredible; you normally only find out how good a company is when things go wrong, and you have to contact support and there Convertri has you really well covered. And they also have an active Facebook group where you can get peer support and ideas too.
Speed And Convenience
Since Convertri hosts the sales pages, download pages, etc. for you, there’s really no need for you to build your own website yet. Just create a few products, put them out into the marketplace and make sales.
Once you’re rolling in the green, you’ll be motivated to have your own site, etc. Let’s get you making some cash first before doing the more mundane tasks.
Money loves speed, and speed comes from convenient processes – and that’s exactly what Convertri is all about. Speed and convenience which makes marketers’ lives much easier.
Improves Conversions
Tests have shown that pages built on Convertri load faster than pages built on other more popular platforms. People have the attention span of a housefly these days.
You want your pages to load as fast as possible so that you can hook their eyeballs, grab their attention quickly and get the sale. Slow pages WILL cost you sales. Period.
Most novice marketers neither have the technical know-how to fiddle around with caching plugins and coding nor the time to spend two months trying to speed up their load times by half a microsecond.
Using Convertri makes things a breeze while the pages are blazing fast. It doesn’t get better than that.
Simple Split Testing
‘Split testing’ is another term that strikes fear into the hearts of most newbies and even intermediate marketers.
Convertri makes it all much easier and even provides you the conversion stats so that you know which pages are working better with just one glance.
This may not be a sexy thing, but it is important to know how well your pages are performing.
This is especially important if you are thinking of spending money on any sort of advertising to get traffic to your sales pages. If they aren’t converting well, you are wasting money. And if you have a page that is seriously outperforming the rest, then it makes sense to direct more traffic to that one to maximize your conversions.
Amazing Features
The page importer feature in Convertri will allow you to replicate any page on the internet. See a page you like? Go ahead and import it. Now all you need to do is make the necessary modifications to make the page unique and attractive.
(Do note that you should get permission from the site owner if you’re replicating a page that’s not yours… OR… you may model it but make enough changes so that the content on your page is completely different from the page you imported. Don’t plagiarize or rip off someone else’s hard work.)
Another feature that marketers seem to love about Convertri is the ‘undo button’. Apparently, ClickFunnels does not have that feature and it’s something that is sorely needed… and beginner marketers who constantly need to make changes and improve will find that the Convertri undo button becomes their new best friend.
Affordable
Last but not least, Convertri is much more affordable than ClickFunnels. Currently, at half the price, it’s a much better deal and provides most of the same features that you’ll need to create high-converting sales pages, etc.
While plugins like OptimizePress are one-time payments, they tend to be clunkier and the pages load slower. They also have a yearly support fee that you’ll need to fork out money for if you need support.
Leadpages costs slightly less, but the pages don’t load quite as fast as Convertri. The editor is also not as easy to use as Convertri’s drag and drop page builder and is very limited compared to the other options available to you.
To conclude, Convertri is one of the best investments a beginner marketer could make in their business. It will increase your sales, make your marketing processes much easier and if you ever have problems, they have excellent support too.
It may not be the cheapest option but is the best and if used well, it will become an investment rather than an expense and will more than pay for itself.
Do check it out and leverage this powerful platform to launch your own successful online business.
>>> See Convertri In Action Here <<<
Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
Using Upsells And Backend Sales To Increase Profits
Once you have managed to persuade someone to buy one of your products or services, you should have a good sales funnel in place to try to increase the minimum order value (MOV) as this will make it much easier to be profitable if you are going to use paid traffic.
Your front-end offer should allow you to break even with any ad spend; this means that you are acquiring customers for free.
Then your sales funnels work to add profit to your business.
So, let’s look at a couple of components of a sales funnel which can have a big impact on your profit margins; upsells and backend offers.
Giving More Value with One Time Offers
One time offers are a great way to increase the money you make from each offer. You can get people to agree to purchase a product from you at a lower price that’s only available right that second, making the sale a bit easier.
This is a good way to increase the amount of your sale since they’re already in buying mode. A One Time Offer is shown right after the customer clicks the Buy button. But before they checkout, the OTO is presented for them to consider.
One time offers are a very good way to give customers more value. It’s less expensive than the product would normally be, giving your customers the opportunity to grab another great deal from you while they already have their credit card out.
Another great way to offer additional value is to trade OTOs with other marketers. For example, if you have a product that complements another marketer’s product (and vice versa), then each of you would present the other’s products to your customers as the OTOs, either sharing the revenue or giving the owner 100% in exchange for a reciprocal arrangement.
If you can’t find someone who will JV with you on an OTO offer, you can try to find someone with an affiliate program who will allow you to offer their product as an OTO at a discount. Simply tell them you expect a good volume of sales and you’d like to offer their product at a slight discount.
You probably won’t be able to land a deal like this unless you can prove you can do a large volume of business, because it would mean setting up a special sales page (or at least setting up a coupon code that could be easily tracked with your affiliate ID).
The best OTOs are usually very difficult to say no to. They offer exceptional value at a very special price. There are three separate types of one time offers. One is usually an upgrade to the first product, such as a more comprehensive version of it.
The second could be a coaching program that takes the ideas of the product and offers them in a one-on-one coaching system. And the third could be a turnkey solution that goes along with the product you sold. For example, if you’ve sold an eBook about making money with AdSense, you could offer a package of AdSense templates as the OTO.
Membership sites can also have OTOs. When someone joins your membership site, you could offer them an upgrade to a higher access level. Let’s say you have two access levels – silver and gold.
The silver level typically costs $50 per month, and the gold level costs $100 per month. You could offer anyone who joins at the silver level an upgrade to gold for only $25 more, at $75 per month – a $25 savings from the normal gold level price. You can also offer one-on-one coaching as an OTO for membership sites. Since memberships are already a monthly fee, coaching is a perfect complement to many membership sites.
Make sure you test your one time offers just like you test any part of your sales copy or site performance. Replace the offers and see which ones convert better and then tweak that offer until it performs as well as it can.
Have A Plan for Your Backend Sales
Every good marketer knows how important it is to increase the lifetime value of the customer. It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard. The cost of acquiring new customers can be high but getting more money out of existing customers won’t cost you a penny.
Building a backend to your business isn’t hard but without one, you’re limiting your financial potential. A backend is how you continue selling to an existing customer. Let’s say you sell an eBook on how to make money blogging.
Your eBook could discuss what a blog is, how to set one up, and how to make money from it. Your backend sales could come from affiliate items (if you don’t feel like taking the product creation route again) or a new eBook, membership site, or video/audio package you sell.
Whenever you first start selling online, always think of complementary topics you can tack on as a backend. For our example, your backend sales could be about social networking on other networks like Instagram, Twitter etc..
After they’ve begun seeing success, your backend sales could focus on more paid methods of marketing, such as AdWords. You progress your offers with your audience like steppingstones, moving from the first logical starting point to a more advanced stage.
Plop your offers right into your autoresponder system and it’ll automatically cater to the needs of your subscribers the longer they stay on your list. Another common way to add a backend onto a product is to offer personal coaching.
Personal coaching can be expensive, sometimes costing thousands of dollars per month. A lot of marketers offer this as a backend strategy, giving them the potential to significantly increase the return on their investment (ROI) of acquiring the prospect.
If you take care to create backend offers that add value to their needs and which are of top quality, they’ll continue buying from you. If you promote anything and everything just for the sake of cashing in, they’ll lose trust in you.
Your backend sales strategy isn’t all done just through your autoresponders. You can put links to backend products on your “thank you” pages. And don’t forget that each product can act as a backend item for another one. So, you might start with an eBook about WordPress and then use a blogging eBook as your backend item for the customer.
Just make sure you don’t set yourself up for limited profits by using a single product without implementing a backend strategy that will work to increase your ROI repeatedly. You’re building a business, not dabbling in a few hit or miss sales.