Copywriting

Copywriting For Beginners

Common Elements In Highly Converting Sales Copy Part 2

copywriting

This post is a continuation of looking into the common elements present in highly converting sales copy (you can see the first post here). In it we looked at the headline, storyline, sub-headlines, testimonials, and statistics to increase confidence.

Now lets’s continue and firstly let’s look at using media such as video and images.

Using Images And Videos In Your Copy

Sticking to text alone in your sales copy will be a big turn off for most prospective customers. Big, long blocks of text look boring and overwhelming. People have short attention spans now, so you need to break that text up with images and videos.

You can use stock photo sites like iStockPhoto or DepositPhotos to break up the text. If you want to use free stock photo sites you can check out Pixabay, Pexels or Unsplash, but if you can afford to pay for your images ,they will be better and more unique.

For example, if you’re in a section where the sub-headline and storyline are discussion frustration for diet failures, you might want to use an image of a man or woman feeling frustrated in front of a plate of food or on a weight scale.

You might have a before and after picture of yourself after using your diet and fitness plan. Or a photo of you sitting on a Lamborghini showing off your earnings. Make sure your image isn’t clickable because it might take the customer off of the sales page.

With video, keep it short if you’re using it to break up the text sales copy. You don’t want to have five 20-minute videos on the page. Just keep it under 3 minutes each. Sometimes, it might require more, such as if it’s a demo of a software.

Don’t have the videos auto-play. Some marketers do prefer this, but most consumers don’t. If they have their volume up and they’re at work or somewhere quiet, and suddenly your sales page starts blaring, they’ll leave quickly.

When you host your video, make sure you eliminate as many click out options as possible. For example, if you host on Vimeo, it automatically defaults to make the Vimeo logo clickable, your name, the title of the video, and more clickable – all taking your customer away from the sales copy.

Strategic Bullet points To Help Clear Up Confusion

copywriting 101

Bullet points are a blessing to most consumers who are short on time and who want to just get a quick rundown of what your product can do for them. The benefits are what many marketers focus on with their bullet points.

They work the same way your image and videos do in terms of helping break up big blocks of text, even though they are also text-based. They’re usually lists, or short, punchy sentences as opposed to lengthy paragraphs.

But you can also include pain points as bullet points. For example, you might have a sentence that says, “Wouldn’t you love to…” and then have bullet points addressing their pain points – stop having to shop in plus sized stores, avoid the shame and embarrassment of swimsuit season, etc.

Another way to strategically use bullet points is to have a rundown of what all is included in your product. You can say, “In this bundle, you’ll get…” and then go into detail about what all is included, such as – a 38-page PDF guide, 10 checklists, 5 videos you can refer to whenever you need them, and so on.

A Guarantee Can Close The Deal

Copywriting For Beginners

A guarantee can be both an image and text explanation. You can get stock photos that say “Money Back Guarantee 100%” or instead of 100%, they may say 7 days, 30 days, 90 days and so on.

Some might go one step further and says “Double your money back” or “Lifetime” guarantee. You don’t have to use a stock image or banner to showcase your guarantee, though.

You can use bold text and a note that simply explains your guarantee (or lack thereof if you decide not to offer one). The main thing you need to do is remember which guarantee you chose and abide by it.

Don’t offer a 60-day no questions asked guarantee if you’re going to harass your customer about why they want a refund and then refuse to give it to them. When you do this, word gets around and it could even put your accounts on various platforms at risk.

Create A Call To Action To Guide Them To The Finish Line

sales copy

Authentic urgency is lacking in the online marketing industry. Too many unethical sellers use false urgency to try to get a sale. Instead, create real urgency and scarcity because in future launches, people will know not to wait.

With your call to action, you want to give them a short reiteration of what they’ll get or what they’ll miss out on if they do or don’t buy your product. This is a great time to add a reminder of 1-2 pain points, because that’s the whole reason they arrived on your sales page in the first place.

Never expect people to automatically know to click the buy button, download now, and get started. You have to state it and guide the customer through every step along the way.

Working With Buy Button Options

copywriting

With buy buttons, you have the option to use a button that a platform provides for you – like PayPal, Warrior Plus or JVZoo. But you can also download and use a button of your choosing.

Make sure if you’re using a platform-based buy button that you either use one without a guarantee on the button or that their guarantee matches what you’re offering.

For example, on JVZoo, there’s a button option that says 100% satisfaction guaranteed, so it would need to match what you want to stand behind.

If you want to have a bit more freedom, you can use a payment processor such as Thrivecart and this is probably more advantageous in the long run.

As far as placement, some people only put one buy button at the very bottom of the page, while others place them throughout the sales copy. You may want to have it at the bottom with a countdown timer right above it, showing when the launch pricing or sale ends.

The Importance Of A Simple Post Script And Signature Area

copywriting 101

Somewhere at the bottom, make sure you have a digital signature along with your image. People like to know who they’re buying from. You can either upload your real signature or create one from a variety of fonts online.

There are Post Scripts (P.S. and P.P.S.) at the bottom of almost every sales page. This is below the buy button and below your signature and image. Believe it or not, some people bypass the entire sales page and head straight to the postscripts to see how you sum up your offer.

A good way to craft them is to use the first P.S. to restate the main benefits and what’s included. Use the second P.S. to reiterate the sense of urgency and what happens if they miss out on this great deal.

OK, so there you have the most common elements in highly converting sales copy. Add these to your sales pages and you should see immediate results!

And remember, if you want to have great results writing highly converting copy, you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

copywriting
Continue Reading
copywriting 101

Common Elements In Highly Converting Sales Copy Part 1

copywriting

When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.

Not everyone’s sales letters will look identical. Some may use testimonials, while others don’t. Some may employ the use of video on the page, while others stick to text and images.

The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.

Creating Your Main Headlines

sales copy

When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”

This was used in a variety of niche markets, such as “Who else wants to earn six figures working 4 hours a week?” Or, “Who else wants to shed 25 pounds in 30 days?” You’ll see this in many swipe files people share online for effective sales copy because it works with consumers.

Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.

You can also find free swipe files online that you can tweak.

What Will Your Storyline Contain?

copywriting 101

After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.

You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.

Your storyline will continue throughout the sales letter, sprinkled in after sections of sub-headlines, Bullet points, testimonials, and more. It should be a mix of your story and theirs.

With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.

Drilling Down Into Specifics with Sub-headlines

Copywriting For Beginners

While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.

Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.

But you don’t put all of that into one main headline. It gets discussed in increments throughout your sales copy. Same with weight loss – the benefits might be getting rid of shame and embarrassment, fitting into new clothes, regaining mobility, improving their health and so on.

When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.

Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.

Using Testimonials in Your Sales Copy

copywriting

Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.

You should be networking with other marketers and even your customers so that when the time comes to launch your products, you have some people to go to with an advanced copy who can give feedback and provide testimonials for your sales page.

If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.

Gather Your Statistics To Boost Confidence In Your Product

sales copy

Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.

Not only can you use this in your copy, but also in eBooks, articles, emails, on social networks and in infographics. So conducting your statistical research early on can support your messages many times.

For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.

Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).

One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.

Having statistics shows the consumer that you know the niche. It’s an advanced method of sharing information other than your personal preferences about what’s right. Having numbers to back you up is powerful.

We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

copywriting
Continue Reading
convertri

Is Convertri Really As Good As They Say It Is?

convertri

Over the past couple of years, more and more experienced and successful online marketers have been singing glowing praises of Convertri.

Many are even saying that they made the switch from ClickFunnels to Convertri because it’s faster and easier to use. Not to mention the cheaper price tag.

But the question remains… is it really as good as they say it is?

To answer this question, we’ll need to look at some of Convertri’s most impressive features and decide if it’s really worth your time and money.

Let’s take a look at what they are.

Page Hosting And Accelerated Pages

convertri review

Convertri hosts your pages for you on their servers. This is one reason why their pages have blazing fast load times. Any marketer will tell you that it’s a constant challenge to get your pages to load as fast as possible.

Speed is crucial to maintaining the interest of the visitor and getting the sale. Speed increases conversions and Convertri truly understands this.

The strongest point of Convertri is that it’s faster than almost all of the other funnel builders on the market.

This benefit alone is tipping the scales in its favor and seeing more and more marketers ditching other more established brands and choosing Convertri as their funnel builder of choice.

Page Editor

convertri vs clickfunnels

Unlike other popular page builders which are block based, Convertri uses a full free-form editor.

All you need to do is drag and drop elements and customize your sales page to look just the way you want it to.

That makes it extremely easy to design a page quickly and even newbie marketers will get the hang of this software quickly. Very little thinking required, and a ton of flexibility.

Number Of Pages / Funnels

convertri

With Convertri’s monthly plan, you get 500 pages and 50 funnels. ClickFunnels which costs almost double only gives you 100 pages before you need to upgrade your plan. That makes Convertri cheaper and definitely more value for money.

Beginner marketers who are not making much money online because they’ve just started may find themselves in the red with ClickFunnels’ pricing.

Convertri, however is more affordable and the newbie marketer will be able to pay for it more easily. All they’ll need is about 5 sales a month at $10 each to cover this cost.

This is definitely achievable and less intimidating. This investment will pay for itself.

Mobile-Specific Pages

convertri review

Another unique point about Convertri is that it allows for mobile-specific pages.

What that means is you can customize your pages to look exactly the way you want for mobile devices and it will NOT affect the way the pages look on the laptop or a PC.

The mobile pages don’t affect the web-ready pages and vice-versa.

ClickFunnels and Leadpages use a forced responsive version. So, you don’t have much control over how your mobile responsive pages will look and there’s a chance they may look less than awesome.

You’re better off with Convertri here.

Professional Templates

convertri vs clickfunnels

Convertri provides a wide selection of templates for you to use for your sales pages, download pages, etc.

Other page builders offer this too. Convertri is just as good as the rest in this regard.

And on the monthly plan templates are added every to your account every month.

Custom Domain

convertri

Like other popular funnel builders, you can add your own domain to Convertri, and it will look like the pages are on your domain but are actually hosted on Convertri’s fast servers.

This may appear gimmicky but is important for branding purposes.

It is easy to set up and there is always the support team if you get stuck and they are really responsive.

Funnel Planner

convertri review

Convertri has a visual planner that can be used to plan your funnel easily.

You’ll be able to see all the components in your funnel at a glance. Move them around, edit them, remove some, add some, etc… it’s all so easy because you can see the entire funnel as a whole.

Unlike planning on paper or seeing mind maps, Convertri’s visual display makes it simple and uncomplicated. We’ve not seen this in other funnel builders.

Active Facebook Group

convertri vs clickfunnels

Convertri has excellent support and an active Facebook group where almost four thousand members hang out and interact.

You can offer suggestions, exchange tips and even find many useful ideas here.

Many suggestions have been taken into consideration from this active community and implemented in the software.

The developers are constantly improving on it and actually listen to the users’ ideas and suggestions.

Page Importer

convertri

With this feature, you’ll be able to import any page online and with some modifications, get your Convertri page to look very similar. This makes it a breeze to replicate all your older pages on other sites.

If you’re importing someone else’s page, do get permission from them… or at the very least, use their page as inspiration and change up all the content so that your page is unique and doesn’t bear any resemblance to their page.

Whatever the case, this page importer feature will save you a ton of time.

Page And Funnel Cloning

convertri review

You’ll be able to clone pages and funnels in seconds. This will allow you to leverage past efforts and save you a ton of time.

You’ll only need to change up required details and you’ll have a brand-new sales page that’s still uniform with the other pages in the funnel.

Other funnel builders like ClickFunnels, Leadpages, Instapage and Unbounce offer this feature too.

Pop Ups & Exit Intent

convertri vs clickfunnels

Another excellent feature is the pop ups and exit intent that’s provided in Convertri.

If you’re using a page builder like Optimize Press, you’ll need to get a separate pop-up script or plugin and sync it all to work smoothly. Ain’t nobody got time for that!

With Convertri, everything can be done in seconds and you’ll have no problems building your list easily.

Pop ups may be annoying but they work so this is an invaluable tool in your marketing arsenal regardless of what you may think of them; be led by the data!

WordPress Integration

convertri

Yes, Convertri integrates with WordPress too.

So, you can install the Convertri plugin on your site and get it to display your Convertri pages on your blog.

That’s a lot of ‘yours’ in one sentence, but you get the point 😃

 One Click Upsells

convertri review

With Convertri, customers who have purchased your front-end product will be able to purchase your upgrade/upsell product with just one click.

This easy step will improve conversions because it makes buying easy for the customer. Just one click. Easy peasy!

This is shown to increase conversion rates and is far superior to PayPal. Just connect to your Stripe account and you are good to go. This can also save you money on standalone carts (although they will offer more flexibility; Thrivecart is a great one to go for if you’re in the market for an affordable cart)

SSL

convertri vs clickfunnels

The good ol’ green padlock that everyone was so concerned about a year or two ago is a piece of cake with Convertri. SSL, also known as secure socket layer, is displayed on all Convertri pages without you having to do much at all.

The secure pages will inspire confidence in potential customers, and they’ll buy from you without worry. Unlike ClickFunnels, you’ll not need to fumble with manual Cloudflare integration.

Convertri makes everything easy for you so that you can focus on the selling. After all, making money online is all about the selling and not the tech stuff that goes on behind the scenes, no matter how smart or advanced it is.

Selling is key, and Convertri helps you every step of the way. Quietly working in the background but delivering pages lightning fast (or close to it), with all the features you need to get the sale.

The features mentioned in this article is just a handful of the many features available. You can see all the other wonderful features that Convertri has by clicking on the link below.

This is probably one of the best funnel builders on the market and you can’t go wrong with it. Give it a test drive and you’ll be glad you did.

>> Check Out Convertri Here<<<

Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

copywriting
Continue Reading
Landing Pages

3 Types Of Affiliate Marketing Landing Pages

Affiliate Marketing

As an affiliate, your job is to connect buyers and sellers. You’re a middleman. That means you have the power to decide where you send the visitor when they click on your links.

Of course, you will already have picked your niche and found a hungry market, right? If not, you can find out more down below 😊

When you’re out on the social networking sites like Twitter, Facebook, Instagram or Pinterest, you will be linking the readers to a specific landing page.

The landing page is the initial place your traffic goes to – and there are different strategies involved in courting them to a sale.

Product Sales Page

Landing Pages

The first place you can send someone is directly to the product. You can grab an affiliate link to your favorite product, go directly onto Instagram or Facebook, and write a short review with your thoughts.

You can do it in a shorter sense on Twitter. With Pinterest, you could write a blurb that gets them to click through.

But this strategy isn’t something you can build a long-term business on. It offers some benefits, but nothing that allows you to comprehensive conversions over time. For that, you’ll want to send them to your blog or squeeze page.

Blog Post Page

Affiliate Marketing Niche

A blog landing page allows you to really go into depth on a subject with a product review that exhaustively answers all questions or doubts that the person may have.

It puts them in your environment, where they’re also exposed to other posts and ads you have on your site.

Make sure you have an opt-in form on this page so you can grow your email list, and embedded links to various offers in your post. If these links are to affiliate products, you can ‘pre-sell’ the product in the article and then they will be much more likely to buy the product when they get to the sales page.

Squeeze Page

Niche Marketing

A squeeze page doesn’t give you as much opportunity to convert the visitor into a sale right at that specific moment in time, but it does give you the ability to court the customer for weeks and months (if not years) afterward.

As stated in the previous section, an even better combination is to use an opt in form on your blog, so that you have the ability to give your comprehensive review and collect the contact information of your visitors.

The blog post page and squeeze page are examples of bridge pages in affiliate marketing and they are critical to your ongoing success because the biggest drawback to affiliate marketing is that you don’t get to build a list of prospects and/or buyers; these will be exclusive to the product vendor whose product(s) you are sending traffic to.

So, ideally you would never send traffic direct to the affiliate product sales page, but to some kind of bridge page where you can capture their details before you send them to the sales page.

That way you are building your list and maybe getting some nice affiliate commissions into the bargain 😊

Of course, the key to your online success is always testing and tracking. You want to see which of these landing pages delivers better results for you and then ramp up those efforts.

Then, once you find the one(s) that have the best returns for you traffic-wise, you want to take those pages and split test them to see if you can boost conversions by tweaking small elements to the page.

That might include colors, headlines, order buttons, text versus graphic links, and more. There are tools you can get to actually track it for you and rotate the pages for you automatically.

So, you know where to send traffic to, but do you know the best niches to target with affiliate marketing? Let’s take a look…

What Are The Top Affiliate Marketing Niches?

Affiliate Marketing

The top niches aren’t specific to affiliates versus product creators.

They’re all going to be the same. But some allow affiliates to make more money because they combine tangible and digital opportunities.

Bear in mind that all these can be further split up into sub-niches and the further you drill down into a niche, the more targeted your audience will be, albeit a smaller audience.

Dating

Relationships are one of the top niches online – people wanting to meet compatible matches and people wanting to save their existing relationships.

But there aren’t as many tangible items you can promote in this niche. It’s primarily info product related.

But this isn’t really a problem as there are some very good products or courses out there that you can promote if you are thinking about going into the dating niche

Money

Money is a similar niche that primarily has digital info product courses available to promote.

But keep in mind that these two top niches have courses online that pay out a nice amount per sale – and plenty of people searching for them online.

You can target people wanting to save money, people wanting to get out of debt (not the best if they are suffering with this) or those wanting to make money (could be online or offline).

Diet

Diet is a sub-niche of the health and fitness niche and is one that’s evergreen in nature, suitable for both genders and many age groups – plus it offers a bevy of opportunities to sell both digital and tangible items.

There are many online digital courses to help with weight loss, and many of them cater to a specific audience, like baby boomers or women.

On the tangible side, you could promote many things in the diet niche on sites like Amazon. You could do a review of an info product course and then pair it with tangible promotions for things like treadmills, elliptical machines, DVD exercise sets, Kettlebells, supplements and more.

Personal Development

Self-help is a popular niche. People are looking for more mindset advice – stress relief, for example.

You can pair an info product course promotion with the promotion of items like soothing candles, supplements, stress-busting gadgets, and even massage technology.

There is also the option to find coaching programs in this niche which will inevitably sell for a much higher price and therefore higher commissions for you.

Insomnia

Insomnia is a popular niche. Sleep disorders are very common and there are both digital and tangible products available for you to promote on your site.

Along with a digital course, think of tangibles like better bedding, soothing CDs, sleep masks, white noise machines, sleep supplements, and more.

A review site would be a great idea for many of these items; write a review, send traffic to the article and link out to the product(s).

Coffee

Coffee and other gourmet foods are popular.

When you have someone who is an enthusiast for coffee, they’ll spend top dollar on a variety of things – from courses teaching them about the topic to special tangible items like coffee grinders, brewers, beans, and more.

The coffee niche has exploded in recent years so this is one to definitely look into if you are interested in this kind of niche.

Parenting

Parenting is a popular niche, too. This is a niche where moms and dads like to get advice on raising their kids, but they also have many tangible items to buy like nursery furniture, toys, educational items, clothes and more.

It is also an evergreen niche because people will always be having kids!

Once again, it may be good to drill down a bit deeper such as pregnant moms, single moms, bringing up teenagers etc.

Pets

Pets are great affiliate niches – and you can specialize in one that you enjoy – dogs, cats, and tropical fish being the most popular.

You can buy both info products on things like how to care for tropical fish – and tangible items like fancy aquariums, fish food and tank décor.

And let’s face it, most pet owners are fanatical about them; some probably treat them better than their kids 😄

Homeware

Household items are a big niche – and this goes for both indoor and outdoor.

Homeowners are always buying like blenders, vacuums, lawnmowers, sheds, gardening supplies and more.

They also buy info products to go with them, like how to grow tomatoes – and you could sell everything from the seeds to the pots they grow in!

If you want to know more about affiliate marketing, then check out the featured resource below for a free report; download it read it and take action 😊

affiliate marketing
Continue Reading
Income Streams

How To Earn 5 Income Streams From One Newsletter

residual income

While everyone else has a free e-newsletter or even a paid online newsletter, you might consider going in the opposite direction and having a PRINT newsletter.

You can use a mailing service to print and mail the newsletter for you, making it a hands-off operation once you send them your new issue and updated mailing list.

Formatting the issue is something you can hire out.

Even writing the articles can be outsourced if you don’t want to do it yourself.

But why would you want to do a print newsletter?

You can charge more because it has a higher perceived value than an online newsletter, regardless of your niche.

You have increased credibility. It might not be right, but the fact is a print newsletter is generally going to be viewed as more authoritative than an online newsletter, especially if your target market is older.

With a printed newsletter, you are in their mailbox. You’re on their kitchen table. You’re on the coffee table in the living room or the nightstand in the bedroom. You are in your customer’s homes, and while I don’t know all the psychology behind this, I do know that when they can hold your product in their hands, your customers become much more bonded to you than if you’re simply words on a screen.

Refunds are lower or even non-existent. The act of having to mail the newsletter back to you (the publisher) to get a refund is more work than most people are willing to do. And I know of print newsletter publishers who charge anywhere from $47 a month to $299 a month and do not allow refunds once an issue ships.

How do you make money with a printed newsletter?

You can use any one of these methods or a combination.

1: Subscription Fees

Income Streams

Of course you can make money by charging for subscriptions. Determine what it costs to print and ship, what it costs to obtain a new customer and how long you expect the average subscriber will stay with you.

You can charge more for certain niches, such as highly specialized areas (think fields such as science and engineering) as well as almost any type of investing or how to make money niche. You can likely charge even more if your newsletter is for businesses rather than individuals. 

Then again, you can also publish and mail your newsletter for free and still make plenty of money, as I’ll cover in a bit.

2: Charging For ‘Ride-A-Longs”

online newsletter

Since your newsletter will likely go out in an envelope, there’s no reason why you can’t add in some ride-a-longs.

These are completely separate fliers, brochures and sales cards or sales letters from other businesses who want to target your customers.

When you build up sufficient subscribers in the right niche, you can make even more money from your ride-a-longs than you do from subscriptions.

3: Charging For Ads

residual income

Another option is to sell ads inside your newsletter. Again, you’ll want to have a sufficient number of subscribers to make it worthwhile for your advertisers.

Anyone looking to target your prospects will be a good candidate, as long as they are not in direct competition with you.

It’s even possible to send out your newsletter for free and still make a hefty profit if you do some or all of the following: Target the right readers, charge for ads, charge for ride-a-longs and/or sell your own products via the newsletter.

4: Selling More Products

Income Streams

The added visibility and enhanced credibility a printed newsletter creates will naturally lead to more sales.

And it doesn’t hurt that when your customer is holding your newsletter in their hands, you have no online competition for their attention. Think about selling from a website – you are in direct competition with every other website on the internet for that person’s attention.

At any moment they can click over to Facebook, YouTube, Reddit or whatever. But when they are reading the sales letter you included with your newsletter, they’re not clicking away. They’re READING the sales letter.

You can advertise your products in your newsletter and in your own ride-a-longs. You can also write newsletter articles that make it super easy to recommend your own solution.

Even when promoting a new launch online, who are your subscribers most likely to buy from? The person who sends them a newsletter in the mail each month, that’s who.

You might also create a special inner circle of your paid newsletter subscribers. This inner circle gets special offers and deals your other list members don’t get – just another perk of subscribing.

5: Get Offered More JV Deals And Publicity Opportunities

online newsletter

The enhanced visibility and credibility of a printed newsletter can also result in getting more offers from fellow marketers to do guest posting, be a guest on podcasts and even do profitable joint venture deals.

One printed, paid newsletter publisher I know tells the story of someone subscribing to his newsletter using an alias.

This person was a paid subscriber for 7 months before revealing he was a high level online marketer (8 figures) and wanted to strike a JV deal. That one deal resulted in a very large payday for the newsletter publisher.

And when you approach others with JV deals, it’s much easier to get a yes when you can say you are the publisher of a newsletter.

6: Get More Clients

residual income

Do you perform a service of some type? Coaching perhaps? Consulting? Freelance marketing for non-internet businesses? Whatever it is, you can use your printed newsletter to gain more customers.

Credibility. Knowledge. Trust-worthiness. Being the EXPERT. These are the perceptions your prospects will have of YOU because you are the author of the newsletter they read each month for help, tips, news and advice.

Place an invitation in each newsletter for them to contact you for a consultation. If you don’t hear from them after 3 or 4 issues, call them and remind them of who you are. “Oh yes, I get your newsletter!”

Tell them you’re calling to see how they’re doing and if you can help. They will be flattered. This isn’t a sales call because they know you and like you already.

Know, like and trust. Almost nothing can build that faster than continuous communication of awesome advice in your printed newsletter and an offer to help them. Find out what their current #1 headache is and help them solve it, and you’ll have a client for life.

If you want to know more about increasing conversions in your business, check out the featured resource below to grab a free report which will teach you how to boost your conversion rate. Download, read it, and take action 🙂

Niche Marketing
Continue Reading