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This post is a continuation of looking into the common elements present in highly converting sales copy (you can see the first post here). In it we looked at the headline, storyline, sub-headlines, testimonials, and statistics to increase confidence.
Now lets’s continue and firstly let’s look at using media such as video and images.
Sticking to text alone in your sales copy will be a big turn off for most prospective customers. Big, long blocks of text look boring and overwhelming. People have short attention spans now, so you need to break that text up with images and videos.
You can use stock photo sites like iStockPhoto or DepositPhotos to break up the text. If you want to use free stock photo sites you can check out Pixabay, Pexels or Unsplash, but if you can afford to pay for your images ,they will be better and more unique.
For example, if you’re in a section where the sub-headline and storyline are discussion frustration for diet failures, you might want to use an image of a man or woman feeling frustrated in front of a plate of food or on a weight scale.
With video, keep it short if you’re using it to break up the text sales copy. You don’t want to have five 20-minute videos on the page. Just keep it under 3 minutes each. Sometimes, it might require more, such as if it’s a demo of a software.
Don’t have the videos auto-play. Some marketers do prefer this, but most consumers don’t. If they have their volume up and they’re at work or somewhere quiet, and suddenly your sales page starts blaring, they’ll leave quickly.
When you host your video, make sure you eliminate as many click out options as possible. For example, if you host on Vimeo, it automatically defaults to make the Vimeo logo clickable, your name, the title of the video, and more clickable – all taking your customer away from the sales copy.
Bullet points are a blessing to most consumers who are short on time and who want to just get a quick rundown of what your product can do for them. The benefits are what many marketers focus on with their bullet points.
But you can also include pain points as bullet points. For example, you might have a sentence that says, “Wouldn’t you love to…” and then have bullet points addressing their pain points – stop having to shop in plus sized stores, avoid the shame and embarrassment of swimsuit season, etc.
Another way to strategically use bullet points is to have a rundown of what all is included in your product. You can say, “In this bundle, you’ll get…” and then go into detail about what all is included, such as – a 38-page PDF guide, 10 checklists, 5 videos you can refer to whenever you need them, and so on.
A guarantee can be both an image and text explanation. You can get stock photos that say “Money Back Guarantee 100%” or instead of 100%, they may say 7 days, 30 days, 90 days and so on.
You can use bold text and a note that simply explains your guarantee (or lack thereof if you decide not to offer one). The main thing you need to do is remember which guarantee you chose and abide by it.
Don’t offer a 60-day no questions asked guarantee if you’re going to harass your customer about why they want a refund and then refuse to give it to them. When you do this, word gets around and it could even put your accounts on various platforms at risk.
Authentic urgency is lacking in the online marketing industry. Too many unethical sellers use false urgency to try to get a sale. Instead, create real urgency and scarcity because in future launches, people will know not to wait.
Never expect people to automatically know to click the buy button, download now, and get started. You have to state it and guide the customer through every step along the way.
With buy buttons, you have the option to use a button that a platform provides for you – like PayPal, Warrior Plus or JVZoo. But you can also download and use a button of your choosing.
For example, on JVZoo, there’s a button option that says 100% satisfaction guaranteed, so it would need to match what you want to stand behind.
If you want to have a bit more freedom, you can use a payment processor such as Thrivecart and this is probably more advantageous in the long run.
As far as placement, some people only put one buy button at the very bottom of the page, while others place them throughout the sales copy. You may want to have it at the bottom with a countdown timer right above it, showing when the launch pricing or sale ends.
Somewhere at the bottom, make sure you have a digital signature along with your image. People like to know who they’re buying from. You can either upload your real signature or create one from a variety of fonts online.
A good way to craft them is to use the first P.S. to restate the main benefits and what’s included. Use the second P.S. to reiterate the sense of urgency and what happens if they miss out on this great deal.
OK, so there you have the most common elements in highly converting sales copy. Add these to your sales pages and you should see immediate results!
And remember, if you want to have great results writing highly converting copy, you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.
The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.
When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”
Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.
You can also find free swipe files online that you can tweak.
After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.
You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.
With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.
While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.
Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.
When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.
Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.
Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.
If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.
Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.
For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.
Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).
One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.
We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
Over the past couple of years, more and more experienced and successful online marketers have been singing glowing praises of Convertri.
Many are even saying that they made the switch from ClickFunnels to Convertri because it’s faster and easier to use. Not to mention the cheaper price tag.
But the question remains… is it really as good as they say it is?
Let’s take a look at what they are.
Convertri hosts your pages for you on their servers. This is one reason why their pages have blazing fast load times. Any marketer will tell you that it’s a constant challenge to get your pages to load as fast as possible.
Speed is crucial to maintaining the interest of the visitor and getting the sale. Speed increases conversions and Convertri truly understands this.
This benefit alone is tipping the scales in its favor and seeing more and more marketers ditching other more established brands and choosing Convertri as their funnel builder of choice.
Unlike other popular page builders which are block based, Convertri uses a full free-form editor.
That makes it extremely easy to design a page quickly and even newbie marketers will get the hang of this software quickly. Very little thinking required, and a ton of flexibility.
With Convertri’s monthly plan, you get 500 pages and 50 funnels. ClickFunnels which costs almost double only gives you 100 pages before you need to upgrade your plan. That makes Convertri cheaper and definitely more value for money.
Convertri, however is more affordable and the newbie marketer will be able to pay for it more easily. All they’ll need is about 5 sales a month at $10 each to cover this cost.
This is definitely achievable and less intimidating. This investment will pay for itself.
Another unique point about Convertri is that it allows for mobile-specific pages.
The mobile pages don’t affect the web-ready pages and vice-versa.
ClickFunnels and Leadpages use a forced responsive version. So, you don’t have much control over how your mobile responsive pages will look and there’s a chance they may look less than awesome.
You’re better off with Convertri here.
Convertri provides a wide selection of templates for you to use for your sales pages, download pages, etc.
And on the monthly plan templates are added every to your account every month.
Like other popular funnel builders, you can add your own domain to Convertri, and it will look like the pages are on your domain but are actually hosted on Convertri’s fast servers.
It is easy to set up and there is always the support team if you get stuck and they are really responsive.
Convertri has a visual planner that can be used to plan your funnel easily.
Unlike planning on paper or seeing mind maps, Convertri’s visual display makes it simple and uncomplicated. We’ve not seen this in other funnel builders.
Convertri has excellent support and an active Facebook group where almost four thousand members hang out and interact.
You can offer suggestions, exchange tips and even find many useful ideas here.
The developers are constantly improving on it and actually listen to the users’ ideas and suggestions.
With this feature, you’ll be able to import any page online and with some modifications, get your Convertri page to look very similar. This makes it a breeze to replicate all your older pages on other sites.
Whatever the case, this page importer feature will save you a ton of time.
You’ll be able to clone pages and funnels in seconds. This will allow you to leverage past efforts and save you a ton of time.
Other funnel builders like ClickFunnels, Leadpages, Instapage and Unbounce offer this feature too.
Another excellent feature is the pop ups and exit intent that’s provided in Convertri.
If you’re using a page builder like Optimize Press, you’ll need to get a separate pop-up script or plugin and sync it all to work smoothly. Ain’t nobody got time for that!
Pop ups may be annoying but they work so this is an invaluable tool in your marketing arsenal regardless of what you may think of them; be led by the data!
Yes, Convertri integrates with WordPress too.
That’s a lot of ‘yours’ in one sentence, but you get the point 😃
With Convertri, customers who have purchased your front-end product will be able to purchase your upgrade/upsell product with just one click.
This is shown to increase conversion rates and is far superior to PayPal. Just connect to your Stripe account and you are good to go. This can also save you money on standalone carts (although they will offer more flexibility; Thrivecart is a great one to go for if you’re in the market for an affordable cart)
The good ol’ green padlock that everyone was so concerned about a year or two ago is a piece of cake with Convertri. SSL, also known as secure socket layer, is displayed on all Convertri pages without you having to do much at all.
The secure pages will inspire confidence in potential customers, and they’ll buy from you without worry. Unlike ClickFunnels, you’ll not need to fumble with manual Cloudflare integration.
Selling is key, and Convertri helps you every step of the way. Quietly working in the background but delivering pages lightning fast (or close to it), with all the features you need to get the sale.
The features mentioned in this article is just a handful of the many features available. You can see all the other wonderful features that Convertri has by clicking on the link below.
This is probably one of the best funnel builders on the market and you can’t go wrong with it. Give it a test drive and you’ll be glad you did.
>> Check Out Convertri Here<<<
Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
As an affiliate, your job is to connect buyers and sellers. You’re a middleman. That means you have the power to decide where you send the visitor when they click on your links.
Of course, you will already have picked your niche and found a hungry market, right? If not, you can find out more down below 😊
The landing page is the initial place your traffic goes to – and there are different strategies involved in courting them to a sale.
The first place you can send someone is directly to the product. You can grab an affiliate link to your favorite product, go directly onto Instagram or Facebook, and write a short review with your thoughts.
But this strategy isn’t something you can build a long-term business on. It offers some benefits, but nothing that allows you to comprehensive conversions over time. For that, you’ll want to send them to your blog or squeeze page.
A blog landing page allows you to really go into depth on a subject with a product review that exhaustively answers all questions or doubts that the person may have.
Make sure you have an opt-in form on this page so you can grow your email list, and embedded links to various offers in your post. If these links are to affiliate products, you can ‘pre-sell’ the product in the article and then they will be much more likely to buy the product when they get to the sales page.
A squeeze page doesn’t give you as much opportunity to convert the visitor into a sale right at that specific moment in time, but it does give you the ability to court the customer for weeks and months (if not years) afterward.
As stated in the previous section, an even better combination is to use an opt in form on your blog, so that you have the ability to give your comprehensive review and collect the contact information of your visitors.
So, ideally you would never send traffic direct to the affiliate product sales page, but to some kind of bridge page where you can capture their details before you send them to the sales page.
That way you are building your list and maybe getting some nice affiliate commissions into the bargain 😊
Of course, the key to your online success is always testing and tracking. You want to see which of these landing pages delivers better results for you and then ramp up those efforts.
Then, once you find the one(s) that have the best returns for you traffic-wise, you want to take those pages and split test them to see if you can boost conversions by tweaking small elements to the page.
That might include colors, headlines, order buttons, text versus graphic links, and more. There are tools you can get to actually track it for you and rotate the pages for you automatically.
So, you know where to send traffic to, but do you know the best niches to target with affiliate marketing? Let’s take a look…
The top niches aren’t specific to affiliates versus product creators.
Bear in mind that all these can be further split up into sub-niches and the further you drill down into a niche, the more targeted your audience will be, albeit a smaller audience.
Relationships are one of the top niches online – people wanting to meet compatible matches and people wanting to save their existing relationships.
But this isn’t really a problem as there are some very good products or courses out there that you can promote if you are thinking about going into the dating niche
Money is a similar niche that primarily has digital info product courses available to promote.
You can target people wanting to save money, people wanting to get out of debt (not the best if they are suffering with this) or those wanting to make money (could be online or offline).
Diet is a sub-niche of the health and fitness niche and is one that’s evergreen in nature, suitable for both genders and many age groups – plus it offers a bevy of opportunities to sell both digital and tangible items.
On the tangible side, you could promote many things in the diet niche on sites like Amazon. You could do a review of an info product course and then pair it with tangible promotions for things like treadmills, elliptical machines, DVD exercise sets, Kettlebells, supplements and more.
Self-help is a popular niche. People are looking for more mindset advice – stress relief, for example.
There is also the option to find coaching programs in this niche which will inevitably sell for a much higher price and therefore higher commissions for you.
Insomnia is a popular niche. Sleep disorders are very common and there are both digital and tangible products available for you to promote on your site.
A review site would be a great idea for many of these items; write a review, send traffic to the article and link out to the product(s).
Coffee and other gourmet foods are popular.
The coffee niche has exploded in recent years so this is one to definitely look into if you are interested in this kind of niche.
Parenting is a popular niche, too. This is a niche where moms and dads like to get advice on raising their kids, but they also have many tangible items to buy like nursery furniture, toys, educational items, clothes and more.
Once again, it may be good to drill down a bit deeper such as pregnant moms, single moms, bringing up teenagers etc.
Pets are great affiliate niches – and you can specialize in one that you enjoy – dogs, cats, and tropical fish being the most popular.
And let’s face it, most pet owners are fanatical about them; some probably treat them better than their kids 😄
Household items are a big niche – and this goes for both indoor and outdoor.
They also buy info products to go with them, like how to grow tomatoes – and you could sell everything from the seeds to the pots they grow in!
If you want to know more about affiliate marketing, then check out the featured resource below for a free report; download it read it and take action 😊