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Copywriting
How To Write Compelling Email Subject Lines That Get Opened
The most important part of any email that you are going to send is your subject line.
That’s because if your subject line fails to pique your subscribers’ interest, the body of your email is unlikely to be opened, let alone read or clicked on, and this is not the mark of a successful email marketing campaign, is it?!?
That’s why you’ll want to spend some time developing interesting subject lines that will entice your audience to open your email.
Here’s how to go about it…
Identify The Advantages Of Your Particular Email
In your subject line, you need to pique the readers curiosity. To put it another way, what is the single most important benefit that the recipient will receive if he receives your email? That is what should be in the subject line.
For example, is the reader going to be learning a simpler and quicker way to do something? Will they be given a free tool? Will customers receive a special bonus or perhaps a discount if they purchase a paid offer?
Use a subject line that isn’t clickbait in any way. The topic must be both incredibly appealing and completely related to the email’s content.
Make A List Of Enticing Subject Lines
Now that you know what your major benefit is, come up with as many possible subject lines as you can that include this benefit.
You might want to include some sort of social proof within your subject lines in addition to highlighting any advantages.
Finally, just like with landing-page headers, you can leverage your email headline to pique people’s interest and increase open rates.
For example, you can reveal an unexpected benefit in the subject line, or simply use phrases like “hidden” “secret” or “discover” to pique interest.
In some circumstances, a simple question may pique people’s interest enough to prompt them to click, for example: “Can you housetrain a mature rescue dog in only 48 hours?”.
The question is compelling because many people believe housetraining a more mature rescue dog would be extremely difficult, yet this email subject line claims it could be accomplished in as short as 48 hours. People will be intrigued enough that they will be inclined to click.
To get started, you can use the following templates:
- The quickest and most convenient way to [get a benefit]. For example, The Fast and Easy Method to Lose 10 Pounds.
- Do you make these [kind of] errors? Are you committing these pricey home-buying blunders, for example?
- Is there anyone else interested in [a benefit]? Who else would like a free cat trick-training video, for example?
- The most effective approach to [achieve a benefit]. E.G., The most effective method for getting into medical school (it’s not what you may be thinking).
- [Obtain a benefit] [without having a specific item or doing a difficult task]? E.G., Is it possible to get a $100,000 job without having a college diploma?
- Take advantage of this [limited] time flash sale to save [amount or percent]! For example, during this 24-hour flash sale, you can save 50%!
Create A Compelling Subject Headline
Now that you’ve devised a rough draught of your subject headline, you should perform the following so that you can refine and improve it:
Keep It Brief
Long email subject headlines are usually truncated by the majority of email clients. While the number of characters varies, it is usually between 60 – 65. As a result, create brief subject lines that attract attention in a few words.
Consider Making It Your Own
Most email applications allow you to personalise your emails by inserting the recipient’s first name in the subject line. While you don’t want to overdo it, mentioning the recipient’s forename every now and then might have a major influence.
For example:
- John, do you think you’re at risk of having a severe heart attack?
- Suzy, here is a dog-training suggestion for you.
- With this unique deal, Jane, you may save 25%…
Write A Congruent Preview
Most email programmes allow receivers to preview the first few lines of an email without having to open it. As a result, make sure the first couple of lines of your paragraph work hard to grab the reader’s attention, and keep it!
For example, you may start your email with a tale, making sure to select language that will pique the interest of any recipient who is still reading the sample.
E.G., “When I first looked inside my PayPal account, I couldn’t believe what I saw…”
Make Use Of A Swipe File
Having a swipe file of effective subject lines that have piqued your curiosity from other people is a good idea. Then you will be able to search through your files for ideas.
For example, in your email, you might see a topic like this: Who else wants to get abs that are tighter in just a few minutes per day?
This is the basic concept for that topic line: Who else [wishes for a specific result] in a [relatively short timespan]?
You can use it as a starting point for your own topic:
Who else wants to quadruple their conversions in 10 minutes?
- Start by subscribing to a few good newsletters both within and beyond your niche to build your swipe file. You could even create a separate email address to receive these messages. Then you can create a folder in which you can save the strongest subject lines that grabbed your interest.
- Sales letter headlines can be examined as well, as they follow the same general formula as your email subject lines. The biggest distinction is that sales letter headlines are usually longer, so you’ll have to concentrate on shorter ones.
- Finally, you can check out swipe files that other individuals have amassed (whether free or paid). For example, you can look up “email subject line swipe files” on Google.
And finally…
Test Everything
To increase your open rates, you should always be testing your subject lines. You can test personalisation (with or without), open rates (with or without icons), punctuation (e.g., with question mark, without question mark, no punctuation at all), and, of course, different subject lines.
Conclusion
You’ve just learned how to write great email subject headlines that grab people’s attention and get them to read your messages. Make a commitment to test and track all of your subject lines in order to figure out which ones get the best reaction.
As you can see, having good subject lines are in integral part of your overall email marketing strategy, so use them wisely.
If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
How To Make A Popup That Benefits Opt-Ins Rather Than Hurting Them
When most people think about popup windows, they have a bad association.
That’s because we’ve all dealt with popup windows that won’t close, popup windows that act like “whack a mole,” with many windows popping at the same time, and other annoying situations.
As a result, you may believe that you should not subject your website users to popups.
You are correct – you really should NOT subject your visitors to irritating popups because they will undoubtedly reduce your opt-in rates.
However, a well-timed and polished popup benefits both your visitors and your opt-in rates, therefore you should start employing them.
So, how can you design a useful, beneficial popup? That is the focus of this article.
Using popups is an important part of your overall email marketing strategy and shouldn’t be overlooked.
Let’s get this party started…
Step 1: Stay Away From Tricks Or Annoyances
The first thing you should do is prevent any type of popup that tries to fool or annoy users. To that purpose, stay away from the following:
- Numerous popups showing on the same page. (Let’s be honest, one is more than enough.)
- Popups that generate a new one every time the previous one is closed.
- Inability to close popups
- Popups that are virtually impossible to close, such as those with small close buttons and ones that can only be closed by using something like the “esc” key.
And similar ploys. Remember, your purpose is to serve individuals by offering them something useful through the popup. You want users to appreciate your popup rather than be so angry that they swear never to return to your site again!
Step 2: Write Your Popup’s Copy
You must now decide what will be displayed in your popup. This would best be a concise piece of writing that encourages individuals to sign up to your mailing list.
To that purpose, you can design your popup copy using the guidelines from this lesson.
The difference is that this content will be even shorter, consisting of a headline, along with a few perks, and a call-to-action in addition to your opt-in form.
The key to creating a successful popup is to link it directly to the material that the visitor was just browsing.
This means that both the sales text and the lead magnet or other opt-in offer are directly relevant to what the visitor was viewing.
To clear things up for you, let’s look at a couple of quick examples:
Example 1: If someone is viewing a blog post about weight loss, your popup could give them even more weight loss ideas by offering them a free report or newsletter.
Example 2: If someone visits a dog training sales page, you could give them a free video on dog training and maybe even a discount on the product or service they were looking at.
Step 3: Decide On The Appearance
The next part is to figure out how and when your popup should appear.
In terms of timing, you have a few options:
- Showing up as soon as anybody visits your page.
- Showing after a certain amount of time (for example, 30 seconds after someone arrives on the page).
- Showing on the exit or with the exit intent (this means that it appears if the visitor is going to leave your page).
Important…
You should generally avoid popups that show as soon as a visitor reaches the page.
They haven’t even had a chance to read the page/post to see what it’s about, thus any popup box will be quickly closed, most likely without even glancing at it, because they want to find out what the main page is all about.
When it will appear depends on whatever it is you’re giving away and where it appears on the page.
If you’re using a popup box on a sales page, for example, you would be better off using an exit intent popup box.
You can keep the sales page’s focus on buying a product this way, but if they decide to leave without buying, you can employ the popup box to encourage them to sign up to your email list.
The design of your popup is the second factor to consider. There are several options here as well. Just make sure the prospect can easily close the popup box if they want to.
- The main screen is darkened by a lightbox type popup, allowing visitors to focus on the popup. The lightbox also nearly fills the whole screen, so it’s hard for the reader to overlook it.
- The standard popup, which is a smaller window that will appear above or below the main page, is another alternative.
- Another alternative is the slider style popup in which the popup can slide in from either the top, bottom, or either side of the screen. This popup is slightly different from the rest, and it’s meant to grab your attention.
It’s a pretty good idea to perform some testing to determine which styles your visitors respond to the most in order to figure out which one is best for you.
This brings us to the final phase…
Step 4: Monitor And Test
Testing and tracking your popup windows is the only real way to know for certain what affects your opt-in rate the most. To this end, you should put the following to the test:
- The text that will appear in your popup (your headline, any benefits and your call-to-action).
- The interior design of your popup as a whole (e.g, images, font, color etc.).
- What you’re selling — this should be dependent on what the viewer was just looking at, you can provide different kinds of lead magnets.
- The popup’s appearance and location.
Even if your shiny, new popup appears to be performing well, tracking and testing is a smart idea because you could probably boost your response rate a whole lot more.
Check that you are able to track conversion data if you’re utilizing a separate piece of software to design your popups. I highly recommend Thrive Leads.
Split testing is the only surefire way to know how effective your email marketing campaign is, and how to optimize it further for even better results.
Conclusion
Popups, as you’ve just learned, can be extremely advantageous to your online business and well-received by your target demographic.
Here’s a quick rundown of how to make a successful popup:
- Decide what you’ll offer inside the popup. Make sure the lead magnet is tailored to the information the visitor is seeing.
- 2.Write the popup’s copy.
- Select the popup’s details, such as its timing and look.
- Make a commitment to testing and tracking in order to increase response rates.
Remember to try to build popups that help rather than hinder your conversions!
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
6 Product Types You Can Promote As An Affiliate Blogger
A common question that comes up for affiliate bloggers is…
“What kind of products or services should I actually promote?”
Of course, this is dependent on your niche. The short answer is that you should promote things that your readers actually want, and hopefully, need!
Products that help to solve issues, elicit an emotion (recalling a memory, making others laugh, etc.), or that meets a need are the best ones to promote.
Yes, items that people just “want” are also excellent choices, but if you want your site to rock out the sales, focus on the aforementioned.
Sticking with products that have worked for you, that you’ve tested for yourself, that come from reputable brands, and that are evergreen (unless you have a seasonal blog) are also good “rules of thumb” to follow.
All of the information I’ve given you thus far is useful in general, but now let’s speak about specific product types.
Services Offering Recurring Commissions
This is listed first because I want you to go find as many of these as you can. Being an associate for items that pay recurring commissions is fantastic because you sell it once and get paid again and again. This is the closest thing to passive income you can get.
Now, depending on your niche, you will be able to find these types of products and how many there are, but for most niches, you should have at least a few possibilities. Because certain niches have numerous alternatives, you could have several of these functioning for you at the same time. Consider having three, four, five, or more of these programmes paying you every month.
People tend to pay for services longer than any other form of recurring product you might promote, therefore services are the ideal option for this.
Make a list of all the services you think that individuals in your niche would want to use. You may also do a Google search for “your niche + service” to find some that you might not have considered.
Once you’ve compiled your list, look for affiliate networks that offer those services and start promoting them on your site.
Membership Sites Offering Recurring Commissions
I just got you all pumped up about recurring commission affiliate programmes, so let’s move on to another type of programme. The membership type.
Again, depending on your niche, this may or may not be a possibility for you, but you can find these by searching on Google for “your niche + membership site or “your niche + membership.”
Look to see whether they offer affiliate programmes that you may join once you’ve found them. If you don’t see anything that indicates they do, simply contact the site’s owner and inquire. Many will likely say yes!
Find as many as you can and start promoting them for many recurring income streams.
Digital Products
This is my favourite type of product to promote because the commissions are usually the highest. Whereas a lot of physical products (which we’ll speak about next) pay extremely small commissions (like 1% to 5%), digital products can pay you anywhere from 30% to 100% of the transaction in some niches.
Ebooks, software, courses, pintables, and other types of downloadable products are types of digital products.
Return to Google and begin searching for digital products in your niche. Look for all of the product kinds I described above, and then check if any of them offer affiliate programmes.
You can uncover a number of these types of products to promote as an affiliate in a lot of niches.
Books
Even in this digital age, many people like to hold a physical book in their hands and read it. If you have written a blog post about a particular topic, see if there is a book about it that you can recommend.
This can be as simple as going to Amazon and doing a topic search. Then simply grab your Amazon Associates link for it and include it as a tip for additional reading in your posts.
This is a terrific strategy for popular topics for which you want to develop content but can’t find a product to promote and profit from as an affiliate.
Physical Products
Because there are so many physical things out there, and so many affiliate programmes for them, this is a really broad product category.
Only promote physical products that you have personally used and liked, or that have benefited you in some way. There’s no need to promote a tangible product merely for the sake of promoting it when there are so many other options available.
Although it is not a requirement, recommending things that you have used and enjoy will almost certainly earn you more money.
There are now a number of affiliate marketplaces where you can look for physical products. ShareASale, CJ Affiliate, and the ever-popular Amazon Associates programme are just a few examples.
Do a quick search on these or go back to Google, and you’ll find that there are many options to choose from.
Food
One thing that we all have in common is that we all eat food, and most of us enjoy eating, therefore this is an excellent product to market.
Aside from obtaining your Amazon Associates connection for different sorts of food you write about or recommend, many businesses now offer cooked food delivered to your door, food boxes with everything you need to cook, shopping boxes, and speciality food boxes.
If you’re not in the food niche, this is an often-overlooked type of product to promote as an affiliate, but you’d be surprised how well you can work your affiliate links into this type of product.
So there you have it! As an affiliate blogger, there are just six ideas of products you can promote. Although not every product type may be available to you due to the type of niche you’re in, you should always be on the lookout for new things to promote in order to keep the money coming in from your site!
Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊
How To Set Up A Landing Page That Gets New Subscribers
You have a fantastic lead magnet on your hands. You provide your subscribers with helpful, engaging content. All you have to do now is inform your leads about the advantages of joining your mailing list. Setting up a landing page is one approach to achieve this (also known as a lead page or opt-in page).
Your landing page functions as a mini sales page, since it persuades visitors to subscribe to your mailing list.
The better your page is at achieving this aim, the quicker you’ll build your list (and the more money you’ll make). As a result, you can understand how crucial this step is in the email marketing process.
Let’s have a look at how to do it step-by-step…
Design A Professional Page
While the majority of this lesson focuses on writing sales copy for your landing page, we can’t overlook the page’s overall design.
If your page has a shabby, “cheap” appearance, your visitors will presume your newsletter is similarly shabby and inexpensive. That’s why you need a professional, clear design that offers a strong first impression.
As an example, look at this sales page…
https://www.earncome.com/content-creation-u/.
The design is simple, yet professional, and it doesn’t detract from the message on the page.
It’s not a problem if you’re not a designer. If you want, you can hire someone. Alternatively, you might use a content management system like WordPress.org, which offers thousands of professional designs (many of which are absolutely free).
Brainstorm The Benefits
The next step is to come up with a list of all the advantages that a subscriber will receive if they join your mailing list. To put it another way, you want to come up with as many reasons as possible for someone to join your list.
Here are some questions to consider when brainstorming these advantages:
- What kind of lead magnet do you send to your subscribers?
- What are the advantages of using a lead magnet?
- What kind of information do you send to your subscribers?
- What are the advantages of this information?
- Are there any other benefits to being a subscriber? (Perhaps they get special discounts on popular items.)
Move on to the next step once you’ve learned about all the benefits…
Profile Your Audience
To write copy that truly connects with your target audience, you must first understand who they are, what they want, and how they think and feel. You can get this information by looking at demographics, monitoring niche conversations on social media and other platforms, and surveying your target group.
You can get this information by looking at demographics, monitoring niche conversations on social media and other platforms, and surveying your target group.
For example, what is the average age and gender of your target audience? Where do they call home? What are their most pressing niche issues? What are they looking for? What niche-relevant hopes and worries do they have? The more you learn, the easier it will be to write high-response copy that talks directly to your target market.
This leads us to the following step…
Put Together Your Copy
Now that you’ve figured out who your target market is and what you’re selling, it’s time to put it all together in a sales letter.
NOTE: This page does not have to be very long. A headline, a brief introduction, a list of benefits, and a call to action are usually sufficient. Let’s have a look at these pieces…
Headline
Create an engaging headline that highlights one to three of the most compelling reasons to join your mailing list.
For example:
- Now You Too Can Discover the Secrets of Getting Rid of Unsightly Belly Fat – This Free Video Shows You How!
- To Every Allergy Sufferer Who’s Absolutely Dreading the Upcoming Pollen Season: Discover the Natural Way to Get Rid of Itchy Eyes, Sneezing and that Runny Nose — Get Your Free Report to Enjoy Instant Relief!
Next…
Opener
Then, in a few phrases, add a short opening that expands on what you’re offering and/or describes the problem you’re fixing.
Example:
“It’s not fun to be miserable all of the time because of your allergies.” You have swollen eyes and cheeks. People frequently ask whether or not you are crying. And your eyes itch so badly that it’s all you can think about at times.
The good news is that you can start feeling better right now. It doesn’t matter whether you’ve tried every over-the-counter medication. It makes no difference if prescribed medications haven’t helped you. What you’ll learn in this free report will revolutionize the way you think about allergies – and will change your life for the better!”
List of Benefits
You’ll want to share a bulleted list of your top perks after the opener. You have the option of sharing five to ten benefits.
Include statements that pique the readers’ interest in the benefits they’re receiving wherever possible. You can accomplish this by informing visitors of the advantage but not telling them HOW they will receive it. Going against popular belief regarding the benefit will make people curious to know more.
For example, many individuals assume that when they’re on a weight-loss regimen, they need to experience hunger, rumbling stomachs, cravings, feeling deprived, and so on. You can make people curious by telling them that they can reduce weight without these negative consequences. The use of phrases like “secrets,” “find,” and “reveal” will pique people’s interest in the benefit.
For example: “You’ll learn the secrets of safe and effective weight loss – even if you eat a luscious piece of chocolate cake every day!”
Here’s another example: “Are you making a costly copywriting mistake that might be taking thousands of dollars from your bottom line every year? Find out on page 33!”
Call to Action
At this moment, your visitor is eager to join your mailing list. Along with your email opt-in form, you must now include a call to action.
E.G., “Fill out the form below and click submit to get instant access to [the main benefit, lead magnet, or whatever else you want]:”
Conclusion
You know you have a fantastic lead magnet and a fantastic newsletter for your subscribers, but they have no idea.
Your lead page is where you can tell your audience about your free offer and how they can gain immediate access to your lead magnet in exchange for an email address.
Just keep in mind that your sales copy should be informative and cheerful, with no hype, strongarm tactics, psychological techniques, or anything else. Your goal should be to assist your audience rather than to “deceive” them.
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
15 Tips To Convert Your Traffic
If you have read this post, you’ve now got traffic coming in, which is great. Now you need to make the most of that traffic, which means persuading visitors to take a specific action.
The idea here is that converting your traffic creates more benefits and help for your audience, while generating more profit for your business.
To that end, this part is going to show you how to start to optimize conversions on your website, in your ads, and within your email campaigns.
Let’s get right to it…
Get The Basics In Place
Let’s start by making sure you’ve got the basics down, and you’re using optimization best practices.
Understand The Conversion Basics
The first thing you need to understand is that conversion optimization isn’t based on just one factor. Instead, it’s about optimizing multiple factors.
Here’s what you need to put into place:
- You must have the right (targeted) audience.
- You need to have something this audience is interested in/wants.
- You need to craft compelling content or copy to persuade this audience.
- You need to build trust and overcome objections.
- You need to be sure you’re creating a user-friendly experience.
- You need to follow up with your audience.
- You need to build good relationships so that your audience trusts you.
- You need to test and track so that you know exactly what works and what doesn’t.
We’ll cover these exact issues in detail throughout this article.
Set Clear Goals
Each piece of content or each page of your website should have one clear goal. If you try to point your audience towards taking multiple steps, they’re going to get overwhelmed or confused.
You want to keep it simple. One goal per page, and everything on that page is designed to help the visitor take the desired action.
11 Examples Of Actionable Goals
There are a variety of ways you can convert your visitors to have them take a specific action.
Here are examples of the types of goals you might set for your content:
- Join a list in order to get a lead magnet.
- Buy a product.
- Start a free trial.
- Begin a low-cost trial.
- Upgrade a membership.
- Purchase an upsell/cross-sell on an order form.
- Fill in a form (e.g., to request a free quote).
- Call a telephone number.
- Register for a webinar.
- Register for a contest.
- Share a link/piece of content.
This isn’t an exhaustive list, as you may have specific actions you want your audience to take.
Remember, however, that you should pick just ONE primary goal for each piece of content (or for each page on your website).
Remember That Less Is More
Sometimes marketers have one clear goal (such as “buy a product”), but they still give too many options. For example, they might give the prospect the option to buy Product A or Product B or Product C.
If you want better conversions, then tighten your focus. Pick one specific action, limit the options within that action, and then focus the content on getting the visitor to take that specific action (e.g., buy Product A).
Be Realistic With Conversion Rate
In addition to setting content goals (the action you want your users to take), you also need to select your metrics and set goals around those metrics.
For the purposes of this article, the one metric we’re most concerned about is the conversion percentage.
Or in other words, for every 100 people who visit a page on your site or see a piece of content, how many people take action?
The key here is that you need to be realistic with your conversions.
For example, you can’t expect a 20% conversion rate on a $100 product with a cold audience. For this example, your conversions are more likely to be around 2% — more for warm audiences, better sales copy, and so on.
Be realistic so that you don’t get disappointed. But at the same time, always strive to do better and increase those conversions using the tips and ideas you’ll learn in this article.
Find Out What Your Audience Wants
You can have all the other pieces in place as far as conversion optimization, but if you aren’t giving your audience what they want, then your conversions will suffer.
That’s why you need to do your market research in order to determine:
- What your audience is already buying.
- What topics interest them.
- What they want (that may not exist in the market yet).
Which brings us to the next point…
Five Ways To Find Out What Your Audience Wants
Take these steps to do your market research:
- Search marketplaces such as ClickBank.com, Udemy.com, JVZoo.com and Amazon.com to see what your audience is already buying.
- Check your competitors’ sites directly to see what they’re selling.
- View ads in your niche to see what your competitors are paying money to advertise.
- Survey your audience to find out what they want.
- Use keyword tools to see what your audience is searching for in the search engines.
Take note that while you should use all these methods in order to get as much insight as possible, the best way to find out what your audience wants is to see what they’re already buying.
Three Market Research Tools To Use
As you do your research, you’ll want to utilize these tools:
- A keyword tool such as WordTracker.com.
- The Google Trends keyword tool which will tell you if your product/topic is evergreen.
- A tool such as BuzzSumo.com or ContentStudio which lets you know what type of content is currently trending.
Next…
Three Tips For Conducting Surveys
A survey can help you get better insight into what your audience wants. Follow these tips:
- Be sure you’re surveying a targeted audience.
- Craft neutral questions (not leading questions).
- Keep your survey short in order to gather more responses.
Next…
Understand Who Your Audience Is
The more you know about your audience, the easier it will be to craft offers and content that really resonate with them. Finding out what they’re already buying will help you select the right offers.
However, learning about who your audience is – from their basic demographics to their hopes, fears and desires – will help you create content that makes each prospect feel as if you’re speaking directly to them.
If you can forge this sort of connection with every piece of content, you’ll see your conversions rise.
Spend Time Observing Your Audience
One way to learn more about your audience is to spend some time observing them, talking to them, and even becoming a part of the target market. You can:
- Talk to them offline at places like meet ups (meetup.com) or other places they congregate.
- Watch their conversations online in niche forums, blogs and Facebook groups.
- Do what they do in any given day to better understand their challenges/frustrations as well as their triumphs.
For example, if you spend time talking to dog owners or viewing their online conversations, you may find that many small dog owners struggle with a pet that seems to “rule the roost” despite the small size.
That tells you that you can create products and content that address these issues, but you can also speak directly to these dog owners in a way that will resonate with them
(e.g., “It seemed so simple – you were going to clip your dog’s nails, but the next thing you, know his lip was up, and he’s snarling at you…”).
Research Demographics
Another way to learn more about your audience is to research their demographics using Google.
For example, you’d search for “dog owner demographics” or “demographics of people with diabetes.” Then make note of:
- Gender
- Age
- Location
- Income
- How much they spend in the niche.
- Marital status.
- Kids or no kids.
- Highest education level obtained.
- Jobs
- Hobbies
… And anything else you can dig up.
Be sure to use reputable sources of information only, such as those coming from universities, news organizations and professional research organizations (such as Pew Research).
Set Yourself Apart From Your Competitors
When a prospect lands on your page, they’re going to be wondering why they should do business with you instead of your competitor.
If you want the sale, the subscriber, or some other conversion, then you need to give your visitor a reason.
A good way to do this is to develop a USP (unique selling point), which is the unique benefit your prospects will get by doing business with you. It’s what makes your offer or business different and better than that of your competitors.
Here’s a real-life example: Papa John’s pizza rolled their USP into the slogan, “Better ingredients, better pizza.” While other competitors (such as Domino’s Pizza) set themselves apart based on the speed of delivery (30 minutes or less), Papa John’s set themselves apart based on taste.
12 Ways To Develop An USP
Here are the different ways you can set yourself apart from your competitors:
- High price.
- Low price.
- Value
- Strong guarantee.
- Excellent customer support/service.
- Fast delivery.
- Unique delivery or format.
- Special bonus.
- Your unique qualifications for teaching an info product.
- Unique benefits of your product.
- Being the “first” or original in some category.
- Unique way the product is made.
This is not an exhaustive list – you’ll want to do some brainstorming on your own to determine what makes your business and your offers unique.
Be sure to research your competitors to see what USP they’re using so that you don’t pick the same one. You’ll also want to pick a USP that your prospects really value.
Don’t Trick Your Audience
You don’t need to strongarm your audience, use psychological tricks, use click bait or do anything else to trick or manipulate your audience into taking action.
If you’ve got a targeted audience, you put a desirable offer in front of them, and you explain this offer by sharing benefits, then you’ll naturally get the conversions you desire.
On a related note…
Remember This Key
Your reputation is one of your most valuable assets, and it has a big impact on your conversions.
If you’ve got a great reputation in your niche, you’ll always produce better conversions than those who have poor reputations.
That’s why you want to protect your reputation by avoiding the tricks mentioned above, being honest with your audience, and always promoting high-quality offers that will really help them.
So, you will now be hopefully be generating more traffic to your website, and converting that traffic into either leads and/or buyers. For your convenience, you can get all the tips mentioned in both posts in a single handy detailed report; just click on the featured resource below, download, read it and take action 🙂
