Building A Strong Success Mindset Pt 4

In the first post in this success mindset for entrepreneurs series, you learnt about the importance of believing in yourself and you can find that post here

And, in the second post you learnt about testing your ideas to ensure that they are worthy, and that post is here

And in the third post you learnt about learning from your mistakes, and that post is here

In this final part of the series, we will look at focusing on your customers and building a team around you to help you to have the success you desire.

Focus On Your Customers

The customer is always right. That’s a truism of customer service, but it’s just as important when planning for success.

In the last chapter, you learned that one of the main reasons start-ups fail is because they fail to focus on the customer. But you’re not going to make that mistake!

Why You Should Focus On What Customers Want/Need

Your customers are the life’s blood of your business. If they’re not happy, your business will fail. It’s that simple.

It doesn’t matter what critics of your company and products say. If your customers are happy and satisfied, you’ll make money.

Think about James Carville’s famous sign during Bill Clinton’s presidential campaign. It read, “It’s the economy, stupid.” It was a reminder that the campaign’s voters – its customers – were worried about the economy. Keeping their focus on the community helped make the campaign a winning one.

Creating A Great Start-To-Finish Experience

A customer’s experience with you starts when they first learn about your company or product and continues for as long as they use your product.

Customers who’ve received top-notch support remember it. They’ll mention it to their friends.

Tip: Use Perkzilla to grow your audience. It’s a unique rewards platform you can leverage to grow your audience, get more social love, and increase your sales.

Providing Value

What’s the secret to attracting customers? VALUE.

Before anybody spends their money on your product, they’re going to want to know that it’ll deliver on its promises. You can make them feel better about that by offering clear value to them even before they buy.

Delivering value triggers a mental glitch called Reciprocity. When you give customer something for free – even if it’s information – they’re more likely to feel obligated to buy from you.

Of course, value must come from your product as well. It includes the quality of the product, its usefulness, its longevity, and its price.

Becoming An Authority

People look up to authority figures. You can prove your authority by doing what we just talked about – delivering value to your customers.

But authority is more than that. It’s about showing that you’re a reliable and knowledgeable source of information. On social media, it means delivering original content that’s informative and actionable. It may also mean curating content from industry publications and authorities and sharing it with your own take on the topic.

Tip: Use PLR (Private Label Rights) to get high-quality lead magnets you can repurpose to attract your target audience, grow your list, and generate leads.

For coaching PLR go to Coach Glue

For Marketing Video PLR go to Video PLR Licencing

For Personal Development PLR go to Tools For Motivation

Customer Support

Customer support starts when a customer first visits your website. You should think about what kind of support your customers need and how you’ll deliver it.

In the old days, support was mostly in person or on the phone. Today, you may want to think about:

• Email support
• Chat support
• Chatbots
• Self-service options
• FAQ
• Social media support

You’ll need to test various options to figure out what’ll work for your audience. Remember that a lot of companies are merging social media with support and consider doing the same.

Next, we’ll talk about the fifth and final step to success: building your success team!

Building Your Success Team

If you want to be successful, you can’t go it alone. There’s a temptation to do that, of course. Wearing every possible hat might save you a little money. But in the end, it’ll cost you more in time (and sanity) than the alternative.

Why You Shouldn’t Try To Do Everything

You might have a lot of skills. Perhaps you’re a great innovator with excellent communication skills. Maybe you’ve dabbled in accounting and flirted with marketing.

No matter how good you are, you’re not equally good at everything. If you try to do the things you’re not so great at, you might wind up settling for a less-than-perfect result.

Not only will you be able to do a better job at the things that ONLY you can do, you’ll also be able to live a balanced and productive life – and that’s part of success.

Tips For Building A Team

The idea of building a team can be an intimidating one, particularly if you’re thinking that you need to hire people and deal with taxes and insurance.

The good news is that you don’t need to do those things unless you want to. Lots of companies outsource tasks as needed without hiring full-time or even part-time people.

You may decide to hire someone full time. Keep in mind, though, that there are plenty of tasks you can outsource to freelancers. Using sites like Upwork makes it easy to find virtual assistants and team members.

The Importance Of Delegation

How do you know what to do yourself and what to delegate? Delegation is an essential skill. You know you can’t do everything, but it can be difficult to let go of the things you’re accustomed to doing even when you have help.

Here are some questions to help you learn how to delegate. About each task, ask:

• Can I teach someone else to do it?
• Is there anything that I’m unable to teach?
• Is my personal input required?
• Do I have someone on my team who’s capable of learning how to do it?

Unless the task absolutely requires your input and skills, it should be open to delegation. Yes, you’ll need to spend some time training your staff or freelancers to do the task to your standards. You’ll probably end up fielding a few questions and possibly, correcting a few mistakes.

It can also be helpful to take an inventory of your team’s skills. They might have abilities you don’t know about yet!

As you can appreciate, changing the way you think can have a huge impact on your life, and if you want to know more about developing an inspirational mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊

Building A Strong Success Mindset Pt 3

In the first post in this series, you learnt about the importance of believing in yourself and you can find that post here

And, in the second post you learnt about testing your ideas to ensure that they are worthy, and that post is here

Next, we will look at the importance of learning from your mistakes. This is a key skill to master because mistakes can quickly paralyse you and stop any momentum you had going.

What’s Your Inner Critic Saying About You?

The key to success is taking that annoying, critical voice in your head and turning it into something positive. That might seem impossible, but I promise – you can do it. It all starts with listening to that little voice.

You see, a lot of times you might simply dismiss it – or let it stop you without really listening to it.

It might even tell you that you’re stupid. Write it down. Don’t read it over again. Just record it and put it away. You’ll probably think about it during the day but try not to dwell on it.

Understanding Your Inner Critic

Are you ready to get to the heart of what your inner critic is trying to tell you?

Pull out that notebook from yesterday and read over what you wrote. Think about how you felt and what immediately came to mind.

I’m willing to bet it’s negative. Maybe even hurtful.

Ultimately, it’s trying to protect you – even though it might not seem like it a lot of the time.

Your job today is to look at what that voice says and figure out what it really MEANS.

For example, if your inner critic tells you that you shouldn’t try to start a business because you’ll fail, there are two ways to look at it:

1. Your inner critic has no faith in your ability or skills, and wants you to give up;

or –

2. Your inner critic is really consumed with the fear of failure and wants to protect you.

Which of those two do you think is the most likely? I’ll save you the suspense. It’s the second one.

How are these thoughts and feelings impacting your business? And more importantly, how can you mute that critic so you can focus on your strengths and what you bring to the table?

Learning From Your Mistakes

Every cloud has a silver lining – and so does every mistake. It’s a bit cliché to say that mistakes are learning opportunities, but the fact that it’s a common saying doesn’t make it untrue.

Just like failure, mistakes show us who we are. We all make them. It’s what you do with them that marks the difference between success and failure.

Why Start-Ups Fail

It’s not easy to get a start-up off the ground. When start-ups fail, it can be for any one of several reasons. Here are some of the most common:

• Not focusing on customers and solving their problems
• Lack of focus
• Scaling too quickly
• Not building a success team

We’ve already talked about focusing on customers. If you do that, you’ll be halfway to success because you won’t be thinking about yourself, you’ll be thinking about your audience.

Scaling is something that can send any entrepreneur into a tailspin. Allow your business to grow organically and scale only when you’re ready.

We’ll talk about how to build a success team later – but suffice to say, you can’t do everything yourself!

Reframing Mistakes as Opportunities

Nobody likes making mistakes. It’s no fun to be wrong. But every successful entrepreneur needs to get comfortable with it – and learn to see mistakes as opportunities.

What happens when you mess up? If you pay attention, you can learn something! Everything you learn now will help you with your next goal.

When you make a mistake, take a deep breath and ask:

What can I learn from this?

Then, once you’ve identified it, use the lesson to create your next opportunity. Once you get in the habit of doing it, it’ll be easy.

Tightening Goals

We already talked about SMART goals. When you don’t achieve a goal, it’s easy to feel disheartened. Often, it’s just a sign that your goal was too big.

When you set goals for yourself, take every long-term goal and break it down into the smallest possible steps. Focus on what you want and narrow your goals to help you achieve it. You’ll be far more likely to get where you want to go if you have tight, achievable goals.

How To Find The Lessons In Experiences

Everything you experience is a lesson. When you make a mistake or fail, it’s natural to be upset.

Take time to be upset. But then, step back. Ask what you did wrong, and what you would do differently next time.

If you lack information, go find it. Read, study, talk to other people in your industry – and then take what you’ve learned to heart and use it in the future.

Split Testing

One of the best ways to refine your goals and fine-tune your products is with split testing. Split testing involves taking content or an ad campaign and testing different versions until you get the best results.

Tip: Use Genius Lander to tap into the powerful A.S.P.A formula to turn your landing pages into lead-generating powerhouses.

Creating Your Plan B

It’s always a good idea to have a Plan B. If your first idea doesn’t work, what will you try next?

There’s no shame in having a back-up plan. In fact, part of the reason that successful people become successful is that they have a back-up plan!

Coming up next, we’ll talk about how to keep focused on your customers, so you don’t get off track, so until next time…

As you can appreciate, changing the way you think can have a huge impact on your life, and if you want to know more about developing an inspirational mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊