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How To Build A Sales Pitch Into Your Webinars
How To Build A Sales Pitch Into Your Webinars
Are you presenting a product or service to a potential client or an audience of potential clients?
The main point of any sales presentation is to make the sale, but the focus of the presentation is the audience.
How can you accomplish both in one shot? We are going to give you a few hints in that area.
Sell, Sell, Sell!
When salesmen have quotas, the customer can become lost in the sauce. Remember door-to-door salesmen? They didn’t have PowerPoint presentations or big event halls with a stage to speak to their prospective clients.
They honed a few basic skills that made the sale for them. As a business owner or a manager for a company, knowing the importance of new business as well as the importance of client needs can translate into sales with the right formula.
Being prepared for anything (even big fat Nos) actually makes your job a lot smoother and simpler. Sometimes it isn’t what you know but how you convey what you know to your target audience.
Building Your Presentation Around Your Sales Pitch
If you want to make the sale, you need to catch the attention and emotion of the customer from the first word, picture, or slide.
* Do your homework – The key to engaging a customer is to know who they are. What do they need that your product can provide? What are their immediate needs? Who else has the potential to meet those needs? It is not inappropriate to ask a potential client or customer some questions that would help you prepare for them. But, you will have to do some digging on your own as well to get what you need.
* Know your product – What aspects of your product’s capabilities speak to the needs of the client or customer? This is how you tailor a presentation to the specific need of the audience. Choose one feature that can solve the issue they are currently having and use that as the topic of your presentation.
* Make the presentation about the customer – When you begin by discussing your company or product, the talk focuses on you. Instead, use words and imagery to show the benefits of the product to customers. It’s all about meeting their needs, not your revenue.
* Tell a story – It goes without saying that it needs to be a relevant story. Relay a time when your product was used by a past customer, and the positive outcomes. Choose a story whose outcomes are also the desires of the current audience. Show empathy towards your audience.
* Listen to the customer – Ask questions and wait for the response. Show that you are listening. Move your presentation in a direction that highlights the need expressed in their responses.
* Don’t forget the call to action – The deal is not sealed until you tell the audience what you want them to do. Some will say yes right away, and others will need time. Create a follow-up strategy to keep them interested until they say yes.
On the part of the customer, a good sales pitch will instil confidence in your ability to meet their needs.
Do’s And Don’ts Of Selling Your Products During Your Webinar
There are four P’s of marketing: Product, place, price, and promotion. Using this marketing mix will result in a much better result than just focusing on one thing.
Today, one of the ways in which you can market your business is to host webinars and a solid webinar marketing strategy should be a part of any online business.
There are a number of webinar platforms including GoToWebinar, WebinarJam, Demio and EasyWebinar and there has been a rise in popularity of Zoom webinar due to the increase in working from home.
But remember that there is a difference between promotion and marketing. Marketing encompasses all the different aspects of marketing, whereas promotion is just one aspect.
If you want to know more about using webinars, check out this free training here
Here’s how you can promote and sell your products during your webinar without making it too sales focused.
* Create a Short Informative Sign-Up Page – One way to promote products to your audience is to promote on the backend, and the way you do that is to collect email address information when your audience signs up for your webinar. Your title should be compelling and explain exactly what the webinar will provide to your audience.
* Get the Format Down for the Webinar – Your personal story should be first, no more than five or ten minutes. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message.
Deliver useful, relevant, and actionable content for the next 20 minutes, teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.
* Add Scarcity to Your Offer – You can’t make the offer too open ended, or people will sit on it and wait and maybe never act. Give them a time limit but include a lot of value in the offer, such as a special breakout Q & A session for fast acting buyers happening just a few days from now. That will help your audience make their decision.
* Describe the Products Completely – Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses too. This is your “sales page”, and you want to give them everything, including overcoming any objections they might have to buying.
* Send Buyers Directly to Checkout Page – When you’ve already made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page so that it’s faster and they will buy right then instead of reading the sales page again. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.
* Follow Up – You’d be shocked at how many people give many webinars and do not follow up with their audience after the event. Most of your sales are likely to happen in the days after the webinar. You may have one or two who take advantage of the fast action bonuses, but you’ll have more buy after the event if you follow up.
Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.
Webinars are one of the best forms of marketing that your business has ever seen. But they only work if you learn how to do them correctly, by not being afraid to make your offer in a real, genuine way to the audience. If you’ve given them a lot of great free content and whetted their appetite well enough, they’ll be relieved to get the offer.
Any type of webinar or sales presentation relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
Is Affiliate Marketing Good For Beginners?
Is Affiliate Marketing Good For Beginners?
There are so many things to learn in the world of online marketing. Beginners can easily become overwhelmed by all of the various business models, tools, and courses they can learn from and implement.
Affiliate marketing is perfect for beginners to embrace because it cuts down on the learning curve substantially. Instead of having to learn everything about online marketing from a soup to nuts perspective, you can simply chop off the product creation elements and pick up with the post-creation promo strategies.
All you need is to find an offer with a good affiliate program. And there are many affiliate platforms in many niches; what about the Amazon affiliate program, or for more digital products, what about Warrior Plus, Clickbank or JVZoo?
You can get started without a website; you simply need your affiliate links to the offer(s) you are promoting. This is a big blessing to many beginner affiliate marketers who want to set up some promotions, but don’t yet know the ins and outs of domains, hosting and blog setup details.
You don’t need to learn product creation skills. The hassle of product development, automated delivery to the customer, and subsequent customer service issues is very draining to someone who is a beginner online.
You will need to learn niche research skills. If you choose a niche that you enjoy or are passionate about, it will make the niche research portion very enjoyable. You’ll want to tackle this aspect of affiliate marketing like an adventure – where you’re always discovering new information and sharing it with your audience.
You’ll want to understand SEO (Search Engine Optimization) if you have a site of your own. Some affiliates do start out with their $10 or so domain and under $10 a month hosting account – just so they won’t have to do this step later.
When you start out this way, or really even if you’re using free platforms, you’ll want to learn the very basic steps associated with SEO. That means understanding keywords and using them in your content creation to attract the right people to your affiliate offers.
Mastering the art of reviews will serve you well as an affiliate. Forget about being a professional writer. Just being casual in your conversations online is what helps buyers trust you and be willing to part with their money.
Beginners do very well in affiliate marketing if they keep their ethics intact. Sometimes, desperation for a quick income can cause you to compromise your beliefs. But if you do that, you’ll shoot yourself in the foot because you’ll be building a reputation as a scammer instead of a leader.
Don’t be afraid to ask for help as an affiliate whenever you get stuck. There are many people online who are willing to explain things and hold your hand through the newbie stage of affiliate marketing.
Ongoing Affiliate Marketing Training
Learning affiliate marketing is not something that happens after you read one blog post, or buy one course, or absorb and implement a video tutorial. It’s an on-going process that evolves over time.
You want to think of affiliate marketing as a continuing education system where you’re always learning, always bettering, and always improving your conversion rates. And that will help your earnings soar.
Learn from a wide variety of people. Yes, over time you’ll have your favorite teachers to learn from – but it’s important t see what kind of golden nuggets other instructors can share that might resonate well with you.
Tackle different styles of affiliate marketing. If you’re only in tangible marketing, why not try to learn how to add digital affiliate marketing to the mix – or vice versa? Or if you’re only using Amazon, why not figure out how to add Commission Junction?
Learn how to advance and tweak your strategies. Never just stick with a beginner’s mindset. You want to learn how to really click with your visitors. So let’s say you feel like you know how to write a product review.
You might be doing just fine with it. But wouldn’t you like to add more conversions, regardless? Who wouldn’t? So learn about how to connect with customers, how to build trust with an audience, and so on. Really expand your learning process to the outer edges.
Test the results of more than one method. Don’t stick with making comparison tables in blog post after blog post – even if it’s working for you. Branch out and learn other methods, like top 10 lists for example.
Understand that the web changes. What may have worked to get you traffic and sales two years ago could be highly obsolete today. You want to keep your pulse on the market and see how trends have evolved.
When video marketing hit the scene, it was an incredible edge some affiliates had over their text-only affiliate competitors because they were able to build trust quickly and easily – and reach more prospects because of YouTube.
Try to invest in several different styles of teaching. A downloadable course is one method. But have you looked into affiliate marketing memberships where you can interact with other affiliates and share strategies?
Or how about paying for a few sessions with an affiliate marketing mentor or coach? That way they could specifically analyze your efforts and help you make headway with your promotions and profits.
Evaluating Info Products For Possible Promotions
If you’re an affiliate marketer who wants to promote digital information products for a commission, then you have to go about it carefully if you want the highest conversion rate with the least amount of refunds.
You want to protect your blog readers and list subscribers from making a worthless purchase, so evaluating the products and reviewing them the right way is important. There are three things you can do to get good results.
Dig around into the product seller’s reputation. Before you buy, you want to know whether the product owner is one of the good guys, or one of the shady marketers.
Sending your customers to buy from someone who doesn’t practice ethics is like sending a lamb to slaughter. They trust you. So make sure you’re looking out for them.
Don’t just read the sales copy to see how you feel about this seller, start digging around online. Look at things like IM Report Card and various forums where anyone has reviewed one of their past products.
If they’re engaging in forums or on their blog, make sure you look to see how they treat people and how they act. Are they someone you’d want to send a good friend or family member to learn from?
You might even test the waters yourself by emailing the marketer to ask a question. How they handle customer service issues could affect your decision on whether or not to promote their products.
Don’t ask for a review copy – buy the product. Sometimes, getting a review copy can make some affiliates feel like they’re obligated to say good things about the product. You want to give an unbiased review, so buying it frees up your conscience.
Another reason to buy it is so that you can go through the process and share what it was like to your readers. Did you encounter any upsells, downsells or one time offers? Did you get immediate access to the product after paying?
Do an implementation review, not just a sales copy review. Too many affiliates simply read the sales copy and report on what the product is. If you want better conversions, then you need to put the product to the test!
Start by reviewing why you decided to buy this product, what you did or didn’t like about the sales copy and buying process, and then share your experience (not the product details) on what it was like to use the product for your own business.
If you want to know more affiliate marketing, then check out the featured resource below for a free Affiliate Marketing Machine report which complements this post perfectly; download, read it and take action 😊
How To Write Emails That Get Read
How To Write Emails That Get Read
Want to write the perfect email for your list?
There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand.
That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that can help you to get a better response.
Let’s take a look at some of them…
Write A Story
I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true, and the fact is that the human psyche loves stories.
We have evolved over thousands of years with a culture of storytelling, and we find it very engaging and very persuasive.
So instead of writing about how X technique is highly effective generally, instead frame this discussion as your own personal account.
How has it helped you? Or how has it helped someone you know? How did you feel during that process?
Set the scene and get people engaged – this is far less dry than simply talking in facts and figures.
Be Personal
It’s important that the tone of your messages match the tone and the nature of your business. However, it should also match the medium – which in this case is the email of course.
Emails are inherently more personal and less formal than other forms of marketing because they’re being read in a personal inbox.
At the same time, by writing a more personal message (using the recipient’s name, making sure to use a regular letter structure), you’ll be more likely to reach the primary inbox and therefore to actually get read!
Try not to put any distance between yourself and your audience; make them feel as though you are speaking with them directly.
Provide Value
The objective of any good email should be to provide value. That might be in the form of a tip, or it might mean that you are providing entertainment.
Either way, you need to make sure that your audience feel glad that they took the time to open your message and read it.
That way, they’ll be more likely to do the same again next time!
As well as providing value though, you should also seek to make sure you are providing value in the shortest space of time.
In other words, your messages should be efficient and to the point – you don’t want to take up your audience’s time!
If you want to learn more about writing emails that make money, check out this post here.
OK, now you’ve crafted an email that people will want to read. The next hurdle is to actually to get your email into the Inbox and specifically their Primary Inbox. Let’s look at some ways to help you to do that…
How To Avoid The Spam Filter And Get Into The Primary Inbox
One of the biggest challenges for email marketers over the years has always been beating the spam filter.
The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content.
Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to gain attention.
The good news is that there are strategies you can use to combat both these issues. Read on…
Language
One of the first and most important tips for avoiding the spam box is to make sure you avoid using the kinds of words and phrases that computers associate with spam.
This is similar to the way that Google looks for keywords, except this time the keywords are a bad thing. Examples of words to avoid include things like ‘buy’, ‘free’, ‘discount’, ‘hurry’ and ‘Viagra’.
Hopefully that last one isn’t something you would be writing about anyway!
Many email autoresponders will have a built-in check and will give your email a spam score before you add it to your automation or broadcast list so make use of it. I use Active Campaign and know this definitely has this useful feature.
Structure
If you want to get into the main inbox, then it is not enough to ‘not look like spam’ – you now need to also ‘look like a personal message’.
To do this, you should take advantage of the feature in your autoresponder that allows you to use the recipient’s name in the message.
Likewise, try to structure your message more like a conventional email. That means saying ‘Dear [Name],’ and ending with ‘Best regards,’.
Plus, you also need to avoid including elements that a client will associate with a promotional image or that will make you look less like a genuine correspondence.
That means avoiding using too many hyperlinks – keep it to just one – and it means avoiding using big images.
Sender Reputation
The most important thing to do though, is to make sure that you are focussing on delivering great value over time. If you do this, then people will open your messages and they will actually read them.
This will help to improve your ‘sender reputation’, which in turn will mean you don’t get blacklisted.
And while you’re at it, why not ask your readers to ‘whitelist’ your messages and add them to the main inbox? Sometimes the best solutions are the simplest ones! You should ask them this in the very beginning of your first email to them and hopefully they will do this.
Your reputation isn’t just your own, but also the email autoresponder service you use, and this is why it is probably best to stay away from most self-hosted solutions.
By using a reliable email autoresponder, you are much more likely to hit the Inbox. Yes, you have to abide by their rules and many platforms frown on affiliate marketing, but as long as you are primarily focused on providing value to your readers, you should be fine.
Don’t be pushy and try to hard sell in every email or you could find yourself in hot water with your provider.
But there is nothing wrong with providing good value and then recommending something that can help them to implement what you have taught them.
I find this soft sell much more compelling in the long run and it shows that you are trying to provide something that genuinely helps your readers and that is the key to any good business. If you want to know more about writing good email copy, check out this post.
And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
6 Proven Copywriting Techniques That Work
6 Proven Copywriting Techniques That Work
If you’re wondering why your landing pages aren’t making you as much money as you had hoped for, you might be using common landing page copywriting techniques the wrong way.
If that’s you, read on to find out how to increase your marketing conversion rate simply and effectively.
This is not just a ‘copywriting for beginners’ post, and you aren’t going to learn how to become a world class digital copywriter in the space of a few minutes!
The best marketers are experts in direct response copywriting and there are a few tried and tested techniques that can help you to tweak your sales and landing pages to make them convert better. And isn’t that the point of so-called conversion rate marketing? To optimize conversions and thus sales.
While the six copywriting techniques we’re about to cover have been proven to work, too many marketers use them in a way that cancels out their otherwise potent conversion power.
This is a real shame because your landing page could be raking in larger profits if you only paid closer attention to how you implement these proven techniques.
The good news is that once you become aware of how badly you may be implementing these techniques, you can quickly fix them.
The key is to become aware that you’re using them the wrong way in the first place.
1: Tell A Story To Personalize Your Landing Page’s Value
Storytelling is one of the most powerful landing page copywriting techniques you can use. Not only do you pull your reader into the scenario your offer addresses, but you also create emotional urgency with your offer.
Once emotionally engaged, chances are much higher that your viewer would enter his or her email address or make a purchase.
Awesome, right?
Well, sadly, too many marketers tell stories that are simply worthless.
They are duds.
They seem too good to be true. They show extreme conditions. They simply fail to convert.
What went wrong?
The stories most marketers tell in their landing pages fail to focus on putting a human face on the problem the reader is facing.
Instead, these low converting landing pages tend to present almost ‘too good to be true’ situations.
If you want your landing page stories to convert, take the most probable circumstances faced by your target audience members and base your stories on these.
These realistic stories are more believable because more of your audience members can relate to them.
2: Use A Question As A Header Title For Your Landing Page
Questions are very powerful ‘centering’ devices because they draw your prospects attention to one central concept or a small set of concepts. Questions help narrow and define the problems and situations your offer addresses.
If a question is well-defined, it is easier to present your solution and it is easier for the prospect to see the value in your solution.
Sadly, too many marketers use a header question that has little to do with the questions their target audience members care about the most. For example, the question focuses on cost when most users are actually interested in saving time.
To fix this problem, figure out the primary concern of your target audience members and pose relevant header questions.
3: Change Your Font To Emphasize Key Points Of Your Pitch
When you’re talking to somebody, you normally change your tone of voice when you are trying to emphasize certain things. By the same token, text in bold or italics or larger, ‘special’ fonts tend to be noticed more.
The problem here is that too many marketers overuse these font changes. They use them so much that the reader is confused or reads the text like the formatting isn’t even there.
To maximize the impact of special fonts when emphasizing key points in your landing page text, make sure you use them SPARINGLY.
Keep special fonts to a minimum so when you do emphasize certain words, they truly STAND OUT.
4: Use Testimonials From Happy Customers
One of the most powerful selling tools you can use is social proof. People are more likely to buy whatever you are offering if they see that other people have had positive experiences with what you’re selling.
Pretty simple, right?
In fact, this is so simple that you’d think this would be hard to screw up.
Wrong. Marketers actually blow this all the time.
The key problem is RESTRAINT.
Steer clear of using overly positive testimonials that they look fake. People are very suspicious of overly positive testimonials. ‘Over the top’ recommendations make them skeptical.
Make sure you only use REAL testimonials on your landing page.
Real testimonials are grounded in reality. This means there’s a mix of both positive and not-so-positive elements in the testimonials.
Above all else, use testimonials from happy customers who got results that are not outliers.
Otherwise, your testimonials might seem too good to be true and won’t carry much weight with people you’re trying to convince.
5: List Out The Benefits Of What You’re Promoting
One of the most common, yet powerful, copywriting tips you’ll ever come across is to write out benefits of your product, not features.
People buy based on benefits, not features. Benefits solve their problems. Benefits are easier to understand. Features, on the other hand, tend to degenerate into so much sales talk and technical jargon.
Sadly, too many marketers list SO MANY BENEFITS, they flood their prospects with information. This data overflow leads to, you guessed it, lower conversions.
Your landing page shouldn’t read like a laundry list or check list. Instead, it should be focused on a very small set of benefits which were strategically selected to appeal to your target readers. To figure out which benefits to focus on, ask your target audience members.
Of course, you need to cross reference this information with the landing pages of your competitors to make sure you’re operating in the right ballpark.
6: Link Your Call To Action With The End Result Your Target Customers Want
One of the most useful copywriting conversion tricks you could ever learn involves pairing a call to action to a specific benefit the reader wants.
For example, instead of relying on the tired and weak “Click Here” try using “To finally get rid of the high costs and headaches of random outsourcing, enter your email here to take your labor sourcing results to the next level!” See the difference?
People buy because they are looking for solutions. By pairing the action you want people to take with the benefit they are looking for, you increase the likelihood they will take that action. Clear, right?
Well, marketers tend to blow this technique when they end up listing a ton of benefits with the call to action. Not only does this result in horrible run on sentences, this dilutes the conversion power of your call to action.
The reader is simply too confused to take any action at this point.
The solution?
Focus on one central benefit and pair that with the conversion action.
This is quite risky because your target audience might be looking for a number of benefits instead of just one.
This is where split testing comes in. Test different landing pages with different action-tied benefits and see which pages produce the best results with your traffic.
Don’t Be A Victim Of ‘Proven’ Landing Copywriting Techniques
Make no mistake about it, the landing page copywriting techniques we’ve just covered can turn your landing pages into quick winners.
However, you have to use them the right way. Avoid the common implementation pitfalls outlined and truly take your landing page conversion rates to the next level!
If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be further forewarned. Download, read it and take action 😊
Podcasting Basics For Beginners
Podcasting Basics For Beginners
Podcasting is the relay of information through audio. Rather than read an article or watch a video, your target audience will listen to your pre-recorded “internet radio show” as you provide content on topics of interest to them.
Once your podcast is recorded, it can be broadcast to a wider audience in a number of ways. It can be listed in directories so it can be discovered and listened to. It can also be broadcast to other websites and listened to anytime, anywhere, by people who subscribe to your podcast.
Podcasts are available via a service known as RSS (Real Simple Syndication). When they subscribe to your podcast, they will receive the latest files right in their RSS feed reader. Other websites in your niche can also embed your feed into their site so their audience can listen to it too.
Understanding Podcasting Terminology
It is important to understand key podcast terms if you wish to create a podcast of your own.
* Podcast – A series of recording audio programs, usually published on a regular schedule, such as once a week.
* Podcatcher – Software which detects each new podcast you publish and delivers it to your subscribers.
* RSS (Real Simple Syndication)– A way to share files with your target audience, or allow others to publish your content, or syndicate it, at their site.
* Aggregator – An aggregator, or RSS aggregator, collects RSS feeds. It will deliver podcasts and other contents you subscribe to. Feedly and Feedbin would be two good examples of RSS aggregators.
* Channel – A series of podcasts. Think of it as a radio station that can be listened to any time by people who subscribe to your channel.
* Enclosure – The file for the podcast. It is enclosed in a reader in order to be listened to.
* Metadata – The most important information about the podcast, so it can be discovered by readers and search engines. It will usually include title, recording artist, file format and so on.
* ID3 – ID3 is a metadata specification that allows information to be added to MP3 files. Commonly, items like track title, artist, album and track number are placed within ID3 “tags” that identify the type of data. It helps your podcast get discovered in locations like iTunes.
* iPod – The popular digital audio player from Apple. The word “podcast” comes from the combination of the words “iPod” and “broadcast”.
* Juice – Juice is a free program that automatically downloads new shows when they become available and synchronizes them with your iPod or other digital audio player. Formerly known as “iPodder”.
* Item – A single show in your podcasting channel. It should be metatagged, preferably with ID3 tags.
* iTunes – iTunes is Apple’s multimedia store and software, which will allow you to buy, or access or subscribe for free, a range of content such as music, videos, TV shows and podcasts. It links to a directory of podcasts and acts as a podcatcher by allowing users to subscribe to podcasts and delivering them to their iPod or other player.
When you upload your content on iTunes, metatags for it will be created, making it discoverable to those interested in your topic or niche.
* MP3 – MP3 (MPEG-1 Audio Layer-3) is the standard format for podcast files. The format compresses the data into a very small file while still maintaining sound quality.
Now that we’ve covered the basics about podcasting, it might be time to think about adding a podcast to your marketing mix. So let’s now look at how you can grow your audience after you have started your podcast.
How To Grow Your Audience For Your Podcast
Once you have decided to launch a podcast, the next main concern for most people is how to grow an audience for it. Your growth and marketing plan should actually be built right into the podcast.
- Give it a strong, interesting name
It needs to appeal to your niche and be searchable on sites and aggregators.
- Create strong titles for each podcast
Every podcast should have a keyworded name, not just numbers, to tell people what to expect and to make it more discoverable.
- Write enticing teaser copy
Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to want to listen.
- Be consistent
Set a schedule of regular podcasts so people know what to expect. It’s a big commitment, but it’s the only way to keep an audience coming back for more and telling others about it.
- Tell your lists
If you have email marketing lists, send an email to invite them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.
- Social media
Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.
- Forums, discussion boards and groups
Post information on your podcast on niche-related areas on the internet where your target audience will congregate.
- Your blog
Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.
- Be a guest blogger
Guest blog: that is, give free content to one or more blogs related to your niche. Use the link back they should give you to point to you podcast subscription page.
- Be a guest on other podcasts
Grow your audience by being a guest on high-profile niche blogs. In this way, you will get a chance to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange and ask the guest to share the URL once the podcast has been created. Or offer them a copy they can use as is on their podcast feed once you have finished editing it.
- Help a Reporter Out
The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.
- Issue a press release
Tell the world you have a new podcast with the help of a press release. Chances are that journalists interested in your niche or looking for interesting information to pass along to your readers, will be happy to pick up your story and share it. There are free and paid press release distribution services which can help you spread the word.
- Blogger outreach
Blogger outreach is similar to issuing press releases, only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.
Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned, and you should soon have an ever-growing audience of eager listeners.
Are you going to add podcasting to your business? It’s definitely something worth considering.
Of course, a podcast is only a small part of any online business; the primary concern is to get visitors to your business and then to convert them from visitors into buyers.
If you want to know more about converting visitors into buyers, check out the featured resource below for a free Conversion Boost report; download, read it and take action 😊
