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Want to write the perfect email for your list?
There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand.
Let’s take a look at some of them…
I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true, and the fact is that the human psyche loves stories.
We have evolved over thousands of years with a culture of storytelling, and we find it very engaging and very persuasive.
How has it helped you? Or how has it helped someone you know? How did you feel during that process?
Set the scene and get people engaged – this is far less dry than simply talking in facts and figures.
It’s important that the tone of your messages match the tone and the nature of your business. However, it should also match the medium – which in this case is the email of course.
At the same time, by writing a more personal message (using the recipient’s name, making sure to use a regular letter structure), you’ll be more likely to reach the primary inbox and therefore to actually get read!
Try not to put any distance between yourself and your audience; make them feel as though you are speaking with them directly.
The objective of any good email should be to provide value. That might be in the form of a tip, or it might mean that you are providing entertainment.
Either way, you need to make sure that your audience feel glad that they took the time to open your message and read it.
That way, they’ll be more likely to do the same again next time!
In other words, your messages should be efficient and to the point – you don’t want to take up your audience’s time!
If you want to learn more about writing emails that make money, check out this post here.
OK, now you’ve crafted an email that people will want to read. The next hurdle is to actually to get your email into the Inbox and specifically their Primary Inbox. Let’s look at some ways to help you to do that…
One of the biggest challenges for email marketers over the years has always been beating the spam filter.
Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to gain attention.
The good news is that there are strategies you can use to combat both these issues. Read on…
One of the first and most important tips for avoiding the spam box is to make sure you avoid using the kinds of words and phrases that computers associate with spam.
Hopefully that last one isn’t something you would be writing about anyway!
Many email autoresponders will have a built-in check and will give your email a spam score before you add it to your automation or broadcast list so make use of it. I use Active Campaign and know this definitely has this useful feature.
If you want to get into the main inbox, then it is not enough to ‘not look like spam’ – you now need to also ‘look like a personal message’.
To do this, you should take advantage of the feature in your autoresponder that allows you to use the recipient’s name in the message.
Likewise, try to structure your message more like a conventional email. That means saying ‘Dear [Name],’ and ending with ‘Best regards,’.
That means avoiding using too many hyperlinks – keep it to just one – and it means avoiding using big images.
The most important thing to do though, is to make sure that you are focussing on delivering great value over time. If you do this, then people will open your messages and they will actually read them.
This will help to improve your ‘sender reputation’, which in turn will mean you don’t get blacklisted.
And while you’re at it, why not ask your readers to ‘whitelist’ your messages and add them to the main inbox? Sometimes the best solutions are the simplest ones! You should ask them this in the very beginning of your first email to them and hopefully they will do this.
By using a reliable email autoresponder, you are much more likely to hit the Inbox. Yes, you have to abide by their rules and many platforms frown on affiliate marketing, but as long as you are primarily focused on providing value to your readers, you should be fine.
Don’t be pushy and try to hard sell in every email or you could find yourself in hot water with your provider.
But there is nothing wrong with providing good value and then recommending something that can help them to implement what you have taught them.
I find this soft sell much more compelling in the long run and it shows that you are trying to provide something that genuinely helps your readers and that is the key to any good business. If you want to know more about writing good email copy, check out this post.
And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊