Online Marketing Business

How To Build A Business, Sell It And Retire In The Next 5 Years!

Are you willing to work like crazy for 5 years (give or take) so you can retire?

If so, I’ve got a business plan for you. And I don’t care if you’re 20 or 70 – this can work.

One note before we get started: Anything that you either can’t do, don’t want to do or don’t have time to do, you outsource.

If you’re going to actually, really, truly retire in 5 years, taking this from zero to a 7-figure payday, then you need to get work done FAST.

And in many cases that’s going to mean outsourcing some of this.

Oh yes, did you notice how I covertly slipped that “7 figure payday” in there? I’m serious about that. Doing what I’m about to lay out for you, you can indeed retire in about 5 years with about 7 figures.

Your results may vary – in fact, they might be a whole lot better than that, I don’t know.

Let’s get started:

Step 1: Select Your Niche

What I’m about to propose isn’t rocket science. It’s not even new. But it is profitable, and here’s the key: You can do this in parallel, meaning instead of doing just ONE of what I’m outlining, you do several.

I recommend 3 – 5 of them.

What you’re going to do is build an entire business from the ground up, with an eye on selling it.

That’s right – the entire time you’re doing this, you have your exit strategy in mind.

It’s sort of like someone marrying for money, knowing they’re going to be asking for a divorce in 5 years. The money is a sure thing, they just have to put in the time and work.

Okay, that was maybe a bad analogy, but you get the point.

If you put in the time and do the work, you will get the money.

You’re going to choose a very popular and not too broad topic. For example, weight loss for busy women, dating for men, traffic generation for online marketers, etc.

It needs to be a topic that has plenty of interested people willing to buy plenty of products, and of course there needs to be plenty of affiliate products continually coming into the market.

Step 2: Setup A Sales Funnel

Now that you’ve got your topic, you’re going to build a sales funnel.

Run a free offer on a squeeze page to get subscribers and place a couple of products in your funnel for them to buy.

Maybe you’ve got a $7 report and a $37 video course, or whatever.

These should be quality products that YOU own. And yes, they can be built around PLR, or you can outsource, etc.

For your high-ticket offer, create a membership site and drip feed content into it. Your goal is to get lots of people into that membership site.

I know what you’re thinking – thus far I haven’t told you anything new, except for the fact that you’re doing all of this with an eye to selling it.

Yet who does this? Very few people, but those who do end up with BIG paydays.

Do everything under a pen name. Make no mistake – EVERYTHING must be under your pen name.

And for each of these businesses that you build, you need a different pen name.

Okay, you’ve got a squeeze page to capture names, a funnel with a low-priced product, a mid-priced product and a membership site.

Step 3: Setup A Blog

Now you need a blog. Get a great logo, excellent branding and make it look super professional. Do NOT skimp on the branding and logo.

Post on the blog at least a couple of times a week, preferably more.

Link from the blog to your free and paid products.

Make each upsell in your funnel a stand-alone product, too, and promote those on your blog.

Promote affiliate products to your list to make some good money as you go along.

By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Step 4: Write A Book!

Now write a book. See? I told you there was work involved. You can use content from your blog to create your book, or hire someone, or just write it yourself.

Link from inside the book to a squeeze page to capture more subscribers.

Get a great book cover. I mean a cover that looks like it should be on the New York Times bestseller list. Don’t skimp on this, either.

Put your book on Amazon and get your subscribers to review it for you. Yes, the book is under your pen name, too.

Don’t worry too much about promoting the book. Your real motivation here is to build credibility. A book on your topic with your pen name on it looks AWESOME when you put the thumbnail at the TOP of your blog.

Wow! You (your pen name, actually) are an EXPERT.

Cross-promote from any existing lists you have to get more people onto your new blog and get more subscribers there.

If you create a big product such as a $200 – $1000 course, get affiliates to promote it. Or get affiliates to promote your memberships site.

Your goal is to build your list BIG, make some nice income along the way, and put together a very professional looking business which you then sell for six or seven figures.

Rinse And Repeat!

If you do this simultaneously in 3 to 5 different niches, you will have an AWESOME retirement in about 5 years or so.

What I recommend: Start in ONE niche and get everything into place. Hire someone to write the blog posts for you and do some promotion.

Now that you know everything that is involved, take some of the profits from your first site / list / business and those profits to outsource a lot of the work in your second, third, and fourth businesses.

You see where this is going. Five years of hard work, along with rolling some of your profits back into the business, and you then get to sell them.

Sites like these that have products, big lists and a BOOK sell for a healthy six figure income. Sometimes even seven figures. Apiece. And you’re going to have 3, 4, maybe 5 of them.

Remember to keep everything separate on each site. Separate hosting. Separate autoresponders. Separate everything. This makes it super easy to turn control over to someone else when the time comes.

Turnkey online business are always in demand. From a buyer’s perspective, they pay a big chunk of money but then they get a guaranteed stream of income. All the buyer has to do is continue what you started.

You can even turn over your outsourcers to the buyer if they don’t want to do the work themselves, and often they won’t. For them it’s an investment in their future. For you it’s a major payday and a plane trip to the islands.

One more thing… if you would like to continue to make a nice, easy income after you sell your sites, then I recommend you promote your own personal site to the folks on these lists you’re building.

For example, your pen name is Jon Smith. Your real name is Abby Jones. Jon Smith often recommends Abby Jone’s product or blog or freebie to his readers.

Thus you get people subscribed to your list, too, who get to know you, not just your pen name.

You retire, and you can continue to send out emails promoting affiliate products.

So not only do you get a big payday – you also get some large lists of your own that you can continue to promote products to.

Remember – 5 years of hard work, and then you can retire.

No job in the world, that I know of, offers you a retirement plan like that.

How To Launch A Product To Your Own Email List

We all know that having your own list is the holy grail of online marketing and there are numerous articles on this site (such as here and here).

Once you have an email list, it is important to nurture it and provide value to your subscribers before bombarding them with offers.

Unfortunately many marketers go for the bombardment approach and quickly burn through subscribers and they wonder why they have people continually unsubscribing and have to relentlessly try to replace them; the classic churn and burn model!!

There is no problem marketing to your list, but you must always have their best interests at heart and treat them the same way that you would want to be treated by a marketer.

Once you have built that rapport, feel free to offer appropriate affiliate offers that would benefit your readers.

And, hopefully you may also have your own products and services that you can put in front of them.

And this is also a way of launching a new product or even relaunching one of your previous products or services.

Let’s say you’re reopening a membership for a limited time, or you’re launching a product just for your list.

And by the way, this is a great way to test the waters on a product and see how well it converts. Once you go through this sequence, you’ll then be able to tell future affiliates what you did and how well it converted.

Okay, so you’ve got a product you’re going to be offering to your list for a limited time – let’s say three days.

After the three days, either the product is no longer available, or the price goes up.

Yes, there is nothing wrong with offering special deals to your own list on your own product. In fact, I think it’s a great idea, because people on your list should be rewarded with special deals no one else can get (hint hint!)

In this example you’re going to be sending out a total of 6 emails. Yes, you could do 5, or 7, or… but I’ve found this sequence works well, so it’s what I do. Your mileage may vary. 😊

I suggest you write all 6 of your emails ahead of time, and here’s why:

First, you can schedule them and forget them. Nice.

Second, you can see if the entire sequence flows and makes sense.

Third, you won’t forget to write and send one of the emails (I learned that one the hard way) because they’ve already been written and scheduled.

Your first email will go out the day BEFORE your launch, and it will say something like, “Watch your email tomorrow for a very special limited time offer for my subscribers ONLY. I think you’re going to love it!”

This first email is low key, short, fun, and only sells them on watching for the next email.

On the day of the launch, you’ll send out two emails, one first thing in the morning and one in the evening.

How much selling you do is up to you. Generally, if you’ve got a great sales page, then you should be mostly selling them on clicking that link.

But if the sales page is lacking, then you can do product selling right there in the email.

The first email of the first day of the launch gives all the great reasons to buy, only abbreviated. I like my sales page to do the heavy lifting.

The second email of that first day tells them how the launch is going, how many people are buying… that sort of thing.

Yes, it’s written ahead of time, so yes, you now know one of my secrets – I’m guessing how well it will be going when I write it. 😊

On the next day you should send one email in the middle of the day to remind them that this offer isn’t going to last, and to remind them of the big benefit they’ll get from the product.

On the final day you should send two emails. The one in the morning says something like, “Last 24 hours.”

The one in the evening says, “Last chance, last email.”

You will probably get a LOT of your sales from that final email. In fact, that subject line, “Last chance, last email” gets more opens than any of the other five. Some people ignore the first 5 emails, open that sixth one and buy.

The power of FOMO (Fear Of Missing Out) is very strong in people so don’t underestimate it!

I’ve used this same sequence of 6 emails many times because it’s effective. It works. And it gives me plenty of sales which I can then show to affiliates to get them to come on board and do their own launches.

As mentioned earlier, I recommend you make a special offer that is available only to your own list, but that doesn’t necessarily mean a special price. It could mean a special bonus that only they get. That way your affiliates can offer it at the same price point to their lists, too.

One more thing: If you’re only working with a handful of affiliates, you can make a special page for each one that says, “Special deal for Jane Smith’s subscribers only.”

I’ve found that using this technique boosts conversions by about 10%, depending on the offer and the list.

The thing is to not do this kind of thing all the time or you may end up annoying your readers.

Some marketers do these sorts of “crush campaigns” all the time and it just causes the readers to get angry and unsubscribe and you then need to keep replenishing your list.

Isn’t it much better to actually nurture and help your readers to succeed? They will appreciate you so much more and you can then build a tribe of people who will follow you and buy repeatedly from you and this is the best way to do business as you are building a brand reputation.

By the way if you are interested in building your brand the right way, you can grab a free report called Brilliant Branding by clicking on the featured resource below. If you do download it, please read it and take action and good luck 😊

Time Management: 3 Steps To Multiply Time And Profits

When you hear the word entrepreneur, your first thought might be Richard Branson, Jeff Bezos, Daymond John or Susie Ma. These are high level entrepreneurs that saw opportunities to solve problems and make a lot of money. They built capital, created products and services, that are unique and became very wealthy.

The ideas in this article are some of the ways high level entrepreneurs succeed. Have no doubts that if you are a new entrepreneur or even a solo business owner-putting these seven time management ideas to work…will advance your business to new levels.

Some of the ideas can be incorporated immediately, while the others, such as the ones with software or apps…will require a bit of research and decision making.

Set Your Business Goals

Are you 100% clear on what your business goals are? You need to get your new business off to a flying start. Or if you have been in business for awhile and there have been issues, it may be due to not seeing things, crystal clear.

Consider having a self-improvement goal as part of your business goals. Self-improvement will strengthen the other areas of your goal setting. Get a mentor or a coach who has the experience in the areas of self-confidence, self-esteem or creating a new mindset around achieving success in business.

You need to set income goals and keep track of everything. The most basic thing is having monthly, quarterly and annual income goals. If you want to be a high functioning, successful entrepreneur, think about tracking everything daily in a special spreadsheet. You could have a daily income goal and keep track of every dollar that comes in and what you spend on your business daily.

Stop your internal negative dialogue. When you have lofty business goals, sometimes you end up talking yourself out of something that if you stuck to it…would be ultimately successful.

Hannibal saw the mountains and basically said, “we will either find a way or make one. Leading thousands of soldiers and elephants over a mountain range, Hannibal had an extremely positive mental image of himself.

Have a great idea for something that will make you $10K a month? If you start to balk, just take the first few actions and as you see success, put your foot on the accelerator and get up to speed.

Internal negative dialogue or “stinky thinking” as it is also called, destroys dreams and ambition. You can overcome that and build an awesome business.

Define The Tasks That Will Help You Achieve Those Goals

When you have a business idea and want to either start it or add it to your existing business…you need to define your tasks. This is where you put on your strategic thinking hat and write out the who, what, where of what the tasks are. Questions to ask are things like:

Who will help you? Do you have a team already that has the skills to get the new business up and running, then turn it into profit?
What exactly is the business? Make a business plan. Add mind maps.
Where will you conduct this business. Decide if you have enough space. Do you need to upgrade?
How long will it take to get this business off the ground?

When you are a solo venture, the tasks will be slightly different. Let’s look at the example of someone who runs a social media business for a medium size start-up.

Some of the tasks for this person to reach their goals might be:

Getting traffic to their website, to gain new clients.
Getting new testimonials constantly to show they are on top of their game.
Studying and trying new methods to gain followers for their customers.
Learning the best of copywriting to create awesome Twitter/Tumbler/Facebook posts for their customers.
Creating lists for different tasks and tracking everything from sales, expenses, cold calls for new business and new supplies for the home office.

Writing out the tasks and adding time to complete dates will help save time and achieve your goals.

Plan

There should be an action plan with clear time frames, deadlines and who should complete those tasks. Use project management tools as Asana, Basecamp or Trello.

Everyone needs a plan. And the entrepreneur always creates the best plan, while putting together an amazing team. It is a case of knowing the strengths and weaknesses of the team members.

With that knowledge, you can decide the best person for a task, set the deadlines, the goals and of course the rewards. With technology today, project management tools help the entrepreneur keep everything on track. Let’s look at three outstanding tools now.

A) Asana allows you to assign projects and then see on the righthand side of the app, who has the project and what stage they are currently in, such as just started or completed. You can chart your course for smooth sailing through the entire project. In Asana, there is a feature called, “Timeline,” where you can see the flow of work and where it is being passed to the next team member for their actions. There are over 100 items you can integrate into Asana, such as emails and all pertinent files.

B) Basecamp works in the same way and has features to remind people when a task is overdue. One thing that bogs any business down, is endless meetings. With Basecamp, it eliminates the need for time wasting meetings as everyone on the team can log-in and see where the project is at.

Basecamp states that 59% of meetings have been cut out by its users. Basecamp is simple to use and there is no steep learning curve, so anyone can jump right in. Basecamp is great for multiple projects, since you can pull them up all onto one screen and see the status.

All conversations on inline and this elimates that annoying re: factor you get in traditional emails. Cut down on the number of apps you normally used in projects, because in Basecamp, all notifications are in one spot.

C) Trello works on a board system, where all aspects on your projects are listed on individual cards that you can glance at. You can view a card like, “research,” and jump in with a comment or attach a file that will assist in the research end of the project. If your team is already using apps, you can incorporate those right into the Trello card to maximize productivity.

Check out the apps that you feel will power your business by clicking the link below:

https://asana.com/

https://basecamp.com/

https://trello.com/

OK, there are 3 steps you can use to multiply time and profits. However, there are 4 more and if you want to get all 7 in a handy report, then click on the featured resource below to download a free report that you can read at your leisure 🙂

How Often Should You Email Your Subscribers?

All marketers will know that building an email list should be your number one priority when starting out in any kind of online business. If you ask any marketer what they would do if they had to start again, most will invariably say that they would start to build their list from day one and wish they would’ve done this the first time around.

This is because an email list is an asset you own, unlike the many social media platforms that you may be on who can shut you down without any notice at all.

So, after you have started to build your list what then? Well, you email them on a regular basis with useful help, tips and advice. You should also try to entertain them and open up to them and show them the real you rather than a business persona.

This opening up builds the know, like and trust factor that will make them more likely to buy from you again and again.

The key is to be yourself and don’t try to fake it. They want to know about you and your perspective on things or they wouldn’t have signed up.

You can also send them offers that you may think they will be interested in but the key here is not to promote everything under the sun (especially poor quality products that you haven’t personally invested in).

They want to know that you have their best interests at heart and that you don’t just think of them as a commission on a sale!

So, now you have an email list and have started to write to them; great.

The next question is, “How often should you email your list?”

Believe it or not, this is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you.

You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.

On the other hand, many other marketers feel that you shouldn’t swamp your list with emails or they’ll get fed up and unsubscribe. So, they mail less often… but they make good money too.

So who is right? How often do you mail out?

The truth is that there is no right or wrong answer to this question. It depends on several factors ranging from the people on your list to the type of marketer that you want to be. We’ll look at a few tips below and they’ll shed light on how frequently you should mail.

The Golden Rule

The golden rule is that you should do unto others as you’d want others to do unto you. If you do not mind receiving several emails from marketers promoting products every single day, you’d probably have no qualms mailing your list daily or even several times a day.

However, if you prefer getting one email every 3 or 4 days from a marketer and daily emails seem like too much for you, you can choose to email every 3 or 4 days.

You’ll feel better about yourself… and this will reflect in your emails.

You’ll also attract subscribers who prefer fewer but better emails. It’s of vital importance that you do what’s right for you and your list.

If several people on your list tell you that they prefer fewer emails, then mail less frequently. You must have a ‘feel’ for your list.

What Type Of Marketer Do You Want To Be

There are two types of marketers when it comes to email marketing. One type follows the ‘Churn and Burn’ method of email marketing.

Basically, they release products constantly and use traffic generation methods such as solo ads and paid ads to build their list.

They then hammer this list with emails promoting offer after offer after offer. This can be very effective and they may make thousands of dollars doing it.

However, they’ll burn out their list quick and this explains why they keep having to add new subscribers to the list.

The second type of marketer sends fewer emails to the list and he or she is more concerned about building a relationship and rapport with the list. The focus is on repeat customers and the long term value of the customer.

Their goal here is to build a business and not sacrifice long term profits for short term rewards.

Providing value and helping their list is put ahead of short term profits. They treat their subscribers as people and not cash cows.

Both methods are just as profitable… and ultimately, you should choose one that you’re comfortable with.

Do You Have Something To Sell?

If you feel like you have something to sell to your subscriber that will be of value to them, cast aside your hesitation and mail away. Just make sure you exercise due diligence and check the product out first.

Never make the mistake of blindly promoting a product that you don’t have a clue about. Like they say, trust takes years to earn and seconds to break.

A good practice to follow will be to always have a link to something a subscriber can buy. Even when you’re sharing information and providing value to your list, there should always be one link in your email that will take them to your store or a product that they could buy.

Curious subscribers will click on the links and you will make sales. So, even if your emails are purely helpful content, do find a way to add a link or two subtly within the email that could lead to sales. After all, you are a marketer and you do need an income to keep your business going.

At the end of the day, the best way to know how often you should email your list is to self-reflect on your business goals and to do what is comfortable for you. Monitor your email open rates, click through rates and unsubscribes. With these stats you’ll have all the information you need to figure out just how often your list wants to hear from you.

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.

Breaking Goal Setting Down To Maximize Success

How do you move a mountain? One shovelful at a time. It’s a cute saying, but how many of us grab the shovel and start frantically banging away at the mountain, trying to whittle it down through sheer brute force?

It’s easy to get overwhelmed by the size of the mountain. It’s easy to get frustrated and angry because the challenge seems insurmountable.

That’s why so many ideas to help change your life fail—the frustration gives us an out, a way to rid ourselves of something so vast. It’s an open invitation for defeatism and defeatist thinking.

So how do you move a mountain? You make it into a series of tasks. You have the end goal; now you have to make your timeline. The catch is – you need to make it backward. You need to start with the year-long goal first and then slice it into 12 parts (one for each month).

Then slice each of those into four sections (one for each week) and then each of those into seven (one for each day). See the pattern?

Let’s look at this in a little more detail:

Figure Out Your Big Year-Long Goals

Although it might not be the whole mountain that you’re looking at, your yearly goal should be BIG. At least big enough to be a little scary.

There is wisdom in the expression that “it’s only the frightening things that keep us interested.”

What’s big enough to be a little bit frightening without taking you off into the world of outright terror? What will challenge you this year?

Most of our big goals run into a few general categories.

Career. Are you looking for a new job or a promotion? Do you want to leave a low-paying job and get something with a better future or more in line with what you like to do? Is there something you’ve always wanted to do that would boost your career significantly (like gaining certification or additional training) but that you’ve never taken the time to do? Now might be the time.
Heath and fitness. Many people make goals to get “healthy.” The problem with that this kind of goal is not measurable. “Healthy” can mean many things to different people. Does “healthy” mean losing weight? Not necessarily. It could be exercising more. It could be eating better and less junk food. It could mean making sure you get enough sleep at night. Be specific in your goal. Ask yourself how it can be measured and quantified.
Fun. This goal is also rather vague. What do you consider to be “fun?” For some, a day at the beach would be fun, for others, it would boring. Often “fun” is used as a placeholder for some activity that involves being alone or alone with a significant other. Think about times in the past that you considered ‘fun.’ What were the elements in common? Create a goal then that incorporates those elements. If fun is your goal, be specific about what fun means to you.
Relationships. This goal often arises in several parts. Sometimes we want to have a relationship, whether friendship or romantic, that we don’t already have. Or it might be we want to strengthen an existing relationship. Ask yourself where in your relationships you need the most help. Remember that you might need to enlist the cooperation of the person you’re having the relationship with to succeed here. Resolving to spend more time with a person only works if they’re likewise interested in spending more time with you.
Giving. Donating to your favorite charity is the most obvious goal in this category, but it might be that you’d like to take your commitment to the cause a little deeper this year. Consider giving your time and talent to your community. But don’t forget that giving time to your family also counts here. Often we become so caught up in work and the pressure to earn money and support the family, that we sacrifice the time we could be spending with them. Re-evaluate where you give your time, and then consciously choose where you want to spend it.

Instead of making a New Year’s resolution, sit down for an hour or so and daydream about this time next year. What do you want this year to look like at the end of it? Who do you want to be in this year? Be specific. And don’t worry about “how.” That part comes later. Just figure out the “what” for now.

Decide what you can reasonably do in a month. If you’re taking a rock here and there from the mountain, it will never look any different. You need to concentrate on one small part at a time. Go back to that year-long goal and pick something that you can realistically do in a month.

Now, schedule a re-occurring appointment with yourself once per month to reflect on the progress you’ve made so far on this goal. Look at the long-term plan, the mountain you’re going to move (because you are going to push it), and fix what you can accomplish in the next 30 days. Write that down too.

Take the mountain out in monthly chunks. If your overall goal is to change your career, one month might involve learning a new skill set, say a programming language. The next month might be getting real-world experience by designing and building a website for a charity for free, just as a demonstration project.

Break That Down Into Weekly Goals

This time, the re-occurring meeting with yourself is once each week. It can be a shorter meeting, about 15 – 20 minutes to plan out some steps you can take to get closer to your goal in the next seven days.

Write these down. For example, using the idea of working toward a change in careers, week one might be researching the best programming languages to study and which ones are in highest demand. Week two might be working through the first half of the book or video course you have on learning the language, while week three would be finishing the book and making some test programs, and so on.

Maybe you won’t have a finished web page or object-oriented database interface by the end of the week, but you’re making progress to get you there.

Now you’re ready to look at the wheelbarrow full of rocks. In the morning, jot down your to-do list for the goal you have in mind. Following the previous example, you might be doing the next three lessons in the language tutorial, finding a server to create pages on, or learning how to create that database.

Dividing the mountain into successively smaller and smaller pieces makes it easy to see how daily goals become weekly become monthly become annual goals, and moving the mountain suddenly becomes doable. If nothing else, it removes the overwhelming initial fear of trying.

This type of planning is flexible and powerful. Instead of saying, “I am moving that mountain,” all you’re saying is “I have a wheelbarrow full of rocks to put over there.” You still have the scary, impressive goal to aim for, but you’ve made it manageable. It’s now broken into bite-sized chunks that you can handle on a day to day basis.

Take control. No one will care about your goals like you will. The timeline here is yours, so take ownership of it. Our calendars control too many of us, instead of us being in control of our calendars.

One final note: Do you know someone that cannot make a move without checking their calendar? Are you one of them? If so, you might be begrudging the time set aside for contemplation each week or each month to get caught up on the progress. Don’t. It’s your schedule, and the end goal is worth the time. If that weren’t the case, you wouldn’t have gotten this far.

You have work/school/kids to work around your schedule. That’s understandable. Few of us do not have a full dance card. But isn’t achieving this beautiful far-flung dream worth skipping an hour of TV each week? What if you sacrificed that time you’d spend playing that game on your phone, or checking Facebook?

Prioritize the time in your week/month by the core values you have. How important is this goal? Where does it rank against the other items in your to-do list? Spending time with the family might be more critical, but maybe spending time vacuuming isn’t.

This fact is especially important for children. Trying to achieve a balance between work and family, and still finding time for some self-investment is a delicate thing. Remember that word – this is an investment. You are investing time and energy and even money into your future. Keep in mind; the payout will benefit you as well as your family.

While this tool is a form of time management, it’s a different type. It’s counting down, making the goal smaller and smaller instead of planning. You’re planning backward – to go forward. Stay the course, and those yearly goals won’t know what hit them!