Online Marketing Business

How To Write A 5 Star Kindle Book

Let’s say you want to write a Kindle book.

And further, let’s say you want to make sure it gets 5 star reviews and makes you a very nice, juicy, residual income.

Here’s how you might do exactly that:

First, choose a BIG niche that sells really well.

When you’re talking about Kindle, you’re talking about VOLUME. After all, a $2-4 profit on a book means you’ve got to sell a lot of books to make real money.

Selling a lot of books means you need a big money-making niche – something like:

Food / cooking
Self-development
Relationships
Making money
Diet / weight loss
Health / fitness

You can’t go wrong with any one of these niches.

Now then, narrow your niche down to a specific topic. For example, you might narrow down “Diet and weight loss” to “How to lose belly fat after 40.”

Forget about reinventing the wheel – it takes too much time and it’s too risky. Instead, you’re going to improve the wheel.

Go to Amazon and search for all the belly fat and fat loss books, especially the ones tailored for people over 40.

You’re interested in anything in this sub-niche that is selling under the Kindle Bestseller rank of 20,000.

Why? Because of they’re under 20,000, then they’re likely selling about 10-15 books per day or more.

What – that doesn’t sound like a lot? Okay, let’s do some quick math:

If a book has a profit of $3 per sale, and is selling 15 copies per day, then that’s $45 per day.

Okay, I know that’s not going to make you rich, but think about this: At $45 per day, times 30 days, is $1,350 per month… Residual…

…As in, you publish the book once and get paid over and over again.

Increase the price or increase the sales and your profits go up.

Look, I can’t tell you how many copies you will sell, but if you do what I’m about to suggest, and you do it once a month, in a year you can have 12 residual revenue streams from 12 books.

Multiply 12 times $1,350 and see what that is per month.

Now do I have your interest?

Okay, back to your research…

You’re going to find these books in your subniche that are ranking under 20,000 and you’re going to read the reviews – especially the five star and one star reviews.

Make a list of everything people love about each book, and everything they hate.

For example, the list of things people love might be:

Great motivation, made me want to start losing the fat immediately
Liked the diet examples
Enjoyed the tips, especially the ones about exercise

And things people didn’t like might be:

Not enough sample exercises
Not enough resources – where are we supposed to find the things the author recommended?
Too many typos – should have edited it better.

Write down all of that.

Now then, you’re going to keep what the customers liked, and improve what they didn’t like.

NO PLAGIARIZING, by the way.

You’re going to write your own book – or outsource it – with specific instructions on what to include.

That’s right – you don’t even need to write it yourself. Just give your instructions on what to include and how to write it to an outsourcer and let them handle it for you.

Your book will contain everything people love about the other books, and everything improved about what they didn’t like about the other books.

Do this and there is no reason for people to give you negative reviews, which is important.

As you know, Amazon reviews are HUGELY important.

Your book will eventually get more sales than the books it is modeled on as you get more and more positive reviews.

Meaning your income should surpass that of your competitor’s books.

Now then, rinse and repeat for your next book, and the next, and…

WAIT! Two more things…

First Impressions Count

First: Your book cover must be so mesmerizing that it STOPS Amazon customers in their tracks.

Everyone is busy. They’re skimming. They’re in a hurry. And there are hundreds of books in your category.

If your cover doesn’t stand out, and I mean STAND OUT – then the battle is lost.

You can have the greatest book ever written, but if the cover stinks then you will get few sales.

Here’s what to do: Find a great Kindle cover designer on Fiverr. You might need to pay more than $5 – it’s worth it.

Ask them to make your title(s) BIG and BOLD.

Remember, on Kindle a lot of people are looking at titles on their smart phones. If the titles are small, they can’t read them.

Ask for high resolution graphics, because people associate higher resolution with higher quality.

Second Thing:

Get Some Reviews

Now, when I say reviews, I mean REAL reviews.

Some people might tell you to get fake reviews from Fiverr or review exchange groups, but don’t do it.

Amazon has gotten smart about these things and they are cracking down.

Instead, ask your friends, family, acquaintances and so forth for real, legitimate reviews.

Also, place an email opt-in page with a nice freebie at the beginning and end of your book. This will build you an email list of readers.

ASK your readers (politely) for reviews.

What About Promotion?

Good question. Here’s how to do a killer promotion that gets your book ranking high on Kindle:

So far you’ve got a great book, a captivating cover, genuine reviews – you’re already ahead of 98% of the other books on Kindle.

The only thing left for you to do is shoot your rankings up on Amazon.

Here’s what you do…

Enroll In KDP Select

Promote your book on as many promotion sites as you can find. There are all kinds of Facebook groups dedicated to free Kindle books.

Set your book on a free promotion through KDP Select.

Your goal is to get your book downloaded like crazy in spikes, because this is what catches Amazon’s attention and gets your book ranking higher.

Also, if you have a series of books (HINT HINT) then link all of your books together. As soon as one KDP Select promotion is over, set the second book on promotion and so forth. This will cross-promote your books and your sales should see a compound effect.

Continue the above, along with building your lists (remember you’re placing an offer to get on your list inside your books.) Whenever you publish a new book, let your list know. Let them download it for free during the KDP Select promotion, and ask them to leave reviews.

Rinse and repeat and repeat and repeat…

If you really want to scale this, you’ll hire someone to act as project manager and you’ll start publishing multiple books per week, outsourcing everything.

Yes, this is a six, or maybe seven figure business if you stick with it.

And you thought we were just going to talk about writing a single Kindle book…

…okay, if you only want to do ONE book for now, make it a great one and tie it in with something else you’re doing.

For example, if you’re a coach or consultant or provide services, let your book be your ambassador and show the world that YOU are the expert.

It makes for a much better and more effective business card than a little slip of paper with your name and phone number on it.

The sky’s the limit, so have fun and become a best-selling author THIS month before you put it off any longer.

Have An Unbeatable Opt In Offer

Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then the word blog such as “insomnia blog” or “dog training blog.”

Now look and see what, if any, opt in boxes you see on the blog. If it’s a good blog marketer (and not just some random person blogging about their personal life), they’ll have a subscriber area.

As you go through the page 1 SERP (search engine results page) links, notice the difference between opt in forms that simply say, “sign up for updates” or “sign up for the free newsletter” and those that address the visitor’s urgent problems.

Here’s a stark contrast you can see as an example. On one website the opt in form looks like this:

But land on a different insomnia site and the results are much different:

Wow! On this one you’re promised the newsletter, but also a FREE Sleep Starter Kit you can use TONIGHT.

There’s a big difference in who is addressing the visitor’s urgent issue of being sleep deprived.

Another site, located at http://www.insomnialand.com/blog, promises a free sleep training kit and says you’ll be sleeping better within 2 weeks.

So the problem with bland opt in offers is that they don’t address the visitor’s problems with any urgency – and they don’t entice people enough to fork over the name and email details.

So what can you offer that sets you apart from other marketers in the same niche?

Find Out What Your Niche Needs

One of the worst offenses to your visitors is to offer them something they don’t even need. When you think of need, dig down deep. Dig where it hurts – where they feel desperation.

Instead of “How to Have Pretty Skin,” touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”

Be specific about the problem.

Add a sense of urgency to the mix.

It’s not enough to offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.

If you don’t have a list at all yet and you don’t know what they need; start researching. Where do you look? First, turn to forums. This is where people routinely go when they need advice from others in the same predicament.

You can go to Google and type in the niche and the word forum and visit a myriad of forums to see what people need. So here’s a great example: http://www.psychforums.com/insomnia – when you go there, you don’t even need to go into the threads to get some great opt in report ideas for insomnia, such as:

Natural Insomnia Remedies
How to Fix a Messed Up Sleep Schedule
How to Sleep When You Don’t Feel Tired
A Beginner’s Guide to Curing Insomnia

Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people will often comment and discuss their needs – especially if the post doesn’t answer all of their questions.

For instance, if you see a comment that talks about the difference between insomniacs and perpetual thinkers, that could spark the idea for you to create a report called “Do You Really Have Insomnia?” where you differentiate between someone having sleep problems and someone whose mind won’t shut off.

Another place to look and see what people need in any niche is through keyword tools. There are free and paid tools. Ubersuggest is a free option. Just type in your niche and you can see what people want to know.

Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:

Insomnia cures for depression
Insomnia cures during pregnancy
Natural insomnia cures

Deliver Value They Would Gladly Pay For

For many marketers, their big mistake isn’t in coming up with an idea. They mess up when they fail to provide value. You see, this is your very first impression with a potential new subscriber.

You want to go above and beyond and wow your audience with what you over deliver to them. So when you sit down to start planning your opt in offer, think of it as a paid offer.

You want to give away a whole course. Something where they download it or access it and can’t believe you just gave that away. This will do more than just appease a new audience – it will have them sharing it with others.

When you finish creating your opt in offer, put a price on it. In fact, you might even create a page somewhere online where you’re selling it for that price. That way you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”

But don’t skimp on the information. Your subscribers will know if you’re trying to dupe them.

They want true value, and if you prove yourself the first time, chances are they’ll turn into rabid, loyal subscribers form that point on.

It will also help you increase conversions whenever you do put a product out in the marketplace. Your readers will be thinking, “Wow, if s/he gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”

Beat The Competition

You want to be the best you can be at all times with your business. But you also want to make sure you’re better than the other guy. Always one step ahead of him and outperforming his offer.

So that means competition spying time! Go through the same steps you did when you were first checking out the offers for your niche on page one of this report. Make notes about what offers are already out there.

The best way to one up the competition is to get on their list. Go through their system and be a subscriber so that you can experience the pros and cons this other marketer has to offer.

Look at every detail of their opt in freebie. How big is it? Is it broad, generic information or detailed and specific? Do they have poor spelling and grammar? Do they have blatantly wrong information?

Make notes of everything you like and dislike and keep those handy whenever it’s time to create your own offer. So for example, if one insomnia expert said in his report, “have good sleep hygiene,” but he didn’t expand on what that meant, you make sure you do in your report.

Make your opt in offer longer, meatier, and more informative than the competition. Another way to do it better to be very cutting edge with your information.

So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:

https://www.healthline.com/health/how-to-go-back-to-sleep

You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.

Offer Multiple Formats For Your Prospective Subscribers

Many marketers have nothing to offer. Just updates. That’s the worst type of opt in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check in.

Here are some of the formats you can choose to offer for your new subscribers:

Email Series

These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:

7 Day Diet Plan
2 Week Sleep Improvement Course
365 Day Stress Relief Tips

Short Report

Like this report, you can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!

Membership Access

Give someone access to something exclusive – a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.

Audio File

Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone – or even you being interviewed by someone else!

Video File

A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don’t have to worry about streaming speed.

Split Test Your Offers

Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.

See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you’re offering them as a freebie.

OK, there are 5 thing that you can do to create an unbeatable opt-in offer. If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building.

10 Ways To Use Testimonials To Boost Sales

Do you know what an ego booster testimonial is?

It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!”

It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith.

But does it sell his stuff? Generally, no.

Prospects who read testimonials like that either think they’re written by a friend, or they simply have nothing to do with the product at hand.

So how do you write a great testimonial, and more importantly, how can you use them to boost sales in your business?

Here are 10 tips to do just that:

Use Ego Booster Testimonials Sparingly

If they’re the only ones you have right now, then they’ll have to do for now.

Most people won’t like testimonials like these and will probably not believe them anyway and if you use them too much it could even put people off.

So, you really need to work on getting better testimonials that actually convert.

Focus on results-based testimonials

Results based testimonials are really powerful. Here is an example of one:

“After using the xyz product, my conversions increased by 4% and my overall sales increased by $32,958 in three months.”

Your audience is going to be putting themselves in the shoes of this person, and thinking they can get results like that, too.

Which is exactly what you want, by the way.

Got Plain Text Testimonials? Add Photos

A photo of a face – regardless of how pretty or not pretty it might be, can increase the likelihood of your testimonial being read by as much as 80%.

Plus, it adds credibility that your testimonial is real.

Don’t underestimate the power of seeing the person behind the testimonial; we are social creatures and seeing faces will definitely make readers more likely to believe them.

Use Big Numbers

If you’ve got a testimonial that uses numbers, then feature those numbers as a big, bold headline. For example:

32,955 3X $26,598

Additional Visitors Conversions More Income

“After implementing just one traffic technique that Josh taught me, I got 32,955 more visitors in one month, three times as many conversions, and made an extra $26,598 for the month.”

Add Headers And Footers To Your Video Testimonials

Video testimonials are great, but… not everyone watches them. And of those who do watch, not everyone watches the whole thing.

So here’s what you can do to make sure people get the most important point out of the video… place that point above the video itself.

For example, “I didn’t have a clue how to get started, but thanks to XYZ program I can now get almost any page to rank in Google.”

Then at the bottom of the video, you might give more information, such as, “George was struggling to rank his pages, but then he took the XYZ course and followed the simple steps. See how he did it here ->”

That last bit can be a link to a sales page or blog post, unless of course this testimonial is already on a sales page.

Place Links In Any Testimonial Not On The Sales Page

If your testimonials aren’t on a sales page, then link at the bottom of the testimonial to a page that gives samples, and write something like this:

“Click to see a sample of what Joe is talking about ->”

You see, you can use testimonials anywhere; why not place one in the footer of your emails or website?

Use Your Amazon 5 Star Ratings

If your book – or any of your products – are on Amazon, then use your 5 star ratings and reviews on your sales pages as well.

For example, you might have a Kindle book on how to get traffic, and you sell an entire course on traffic, too.

Don’t be afraid to use your 5 star reviews for your book on your course sales page.

Be sure to emphasize that while the book has great info and awesome reviews, your course has ten times as much info as the book.

Use Product Pictures From Your Customers

If your customers have sent you pictures of them using your product, then by all means place these photos on your sales page.

Prospects love to see customers using and loving your product because it makes them feel better about buying it themselves.

Some people record unboxing videos and put them on YouTube so others can see what they are getting.

You may think this is mainly suited to physical products, but this can also be done with digital products where viewers are shown around the members area etc.

Compare Your Product To Others

Comparison reviews can work great if you’re in a competitive market, especially if you create a chart comparing the features and ratings of your product versus others.

Then again, if you’re in a market where buyers are unlikely to know about the other product unless you tell them, you might want to forgo this one.

Also, don’t be too negative when talking about competitors products as this can cause you problems if they find out about it, so just stick to the facts if you do decide to use this.

Don’t Forget To Screenshot Testimonials

Your customers might have great things to say about you on social media or through text messages. Simply take screenshots of these compliments and post them as testimonials.

Every time you see something positive about you and your products, take a screenshot and save it to a folder just for that purpose.

To take a screenshot on Windows, press the PrtScn button. Or to capture just the active or foremost window, press Alt+PrtScn.

On a Mac, press Shift-Command-4.

How Do You Get All These Testimonials?

It’s simple really. All you have to do is ask! That’s it!

Send out a survey to each of your product buyers to see what they thought. When you get back positive responses, ask if you can use them as testimonials.

You might need to condense what they say – simply rewrite it without changing the meaning and get their okay on it.

For the really enthusiastic customers, ask if they will do a recording for you.

Think outside the box and you will see that there are many ways to use testimonials to boost sales and to increase authority status so start gathering them now.

Affiliate Marketing: Which Niche?

If you are just starting online, then one of the quickest ways to start making money is to get into affiliate marketing.

This business model doesn’t rely on you having your own products to sell, but rather you are promoting other people’s products and you get a commission for each sale made.

This way you can quickly send traffic to an affiliate offer and start making money.

Of course, the first thing you need to do is to decide on the niche that you are wanting to operate in.

The Best Way For Affiliate Marketers To Choose A Niche

When it comes to affiliate marketing, there are many ways for affiliate marketers to choose a niche. It’s important that you put some thought and research into your niche before you put your time and effort into it.

The first thing you should consider is choosing a niche that you feel passionate about.

With affiliate marketing it’s best to be writing and working in an area daily. If you don’t enjoy what you’re doing, chances are slim that you’ll stick to it for very long.

If you choose something that isn’t going to make you happy to wake up and work each morning, then you’re in a bad position before you even get started. Over time, if you don’t enjoy what you’re doing, you’ll get bored.

Eventually you may even feel depressed and hate what you’re doing. This is the exact opposite of what you want to experience in your work life. Make sure you have the ability to dig in to your niche forever.

Next, you need to look at the longevity of the niche. You’ll want to avoid something that’s considered a fad and will be obsolete before you start making any money.

With affiliate marketing, it will take some time to begin making substantial income, even though initial commissions can be seen right away.

Once you’ve built up a niche, you want to be able to keep it going for a long period of time. So, make sure your choice isn’t something that will be here today and gone tomorrow. You want your hard work to pay off long-term.

It’s also important to think about profitability. Is what you want to promote going to make money? After all, you’re turning to affiliate marketing to make a steady (and rising) income.

Do your homework and find out how many people will be interested in what you’re promoting.

You also need to consider promotion options. In your niche, what kinds of products can you promote? Can you promote a book that will sell in your niche? Can you promote tangible items or digital products?

A membership site related to your niche is also a possibility to consider. These are all things to think about as you’re choosing your niche before you put in a lot of time and energy.

When you choose a niche that interests you and has a wide variety of products that you can promote, you’ll have more success in the long run.

Now, once you’ve considered all the above and decided on a niche, there is another consideration to think about: do you decide to stay in a broad niche with a larger target audience or do you drill down into a sub-niche which will be narrower and have a smaller audience but thy will be much more targeted. There are pros and cons for both so let’s dive in…

Should Affiliate Marketers Choose A Broad Or Narrow Niche?

Whenever affiliates are just starting out, or questioning the direction they already took, they start wondering if a broad or narrow niche is the best way to go.

There’s actually no right or wrong answer, but you have to know how to tackle the two different strategies.

If you go with a broad niche, it means you have to have fantastic organization of the sub-niches. It’s very possible to do, but it will take time to rank well in the search engines for the broad spectrum of topics.

So, let’s say you decided to tackle the children’s toy niche. You could have a general toy site, but you’d still need to organize the content into things like toys based on age, gender, materials, brands, indoor versus outdoor, etc.

Or you could go with a narrow approach in your niche. This makes it really easy for you to rank quicker with an authority site.

For example, TopToysfor1YearOldGirls.com that was fully focused on toys for this age and gender would probably become an authority site rapidly for those searching for that topic.

Either way you choose – broad or narrow – you can work your way back over time. So, if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.

If you choose a narrow niche, like the one listed above, you could branch out and create a bunch of narrow sites and then eventually link them to a main site.

For example, you could create a TopToysFor2YearOldGirls.com, 7-year olds, 13-year olds, etc. Once complete, you could then create a main “TopToysForGirls.com” site that linked them all together.

Don’t worry if you’ve started out the wrong way because eventually, your goal is to have complete domination in a niche. You have to look at this from a long-term perspective, not what will help you make the most amount of money in 30 days.

The great thing about both niches is that you can search for keywords that will help guide you in the type of content that you want to create.

Over time, you may want to move from free keyword tools to the paid versions that give you more information about the kind of edge you can expect to have over the competition if you rank well for them.

Pick whichever strategy you feel more comfortable with right now – broad or narrow – and then if you want to move into a new direction, you can do that without any problems down the road.

7 Ways To Increase Your Conversion Rate NOW

1000 prospects come to your site or sales page. 1% of them buy a $50 product. You’ve made $500.

You invest 2 days trying a few different ways to increase your conversions, and 3 are successful. You only increased your conversions by 1%, yet you’ve doubled your income, selling 2% of the prospects who come to your sales page.

Now for every 1000 prospects, you make $1,000.

And you send 1000 prospects a day, meaning…

Well, I’ll let you play with the numbers. The point is, even a 1% bump in conversions can mean a significant pay raise for you.

Yet so many marketers never bother to do any of the things I’m about to suggest.

Why? I suppose it’s one of those things they’ll “get around to” but they never do.

So here’s what I recommend: If you don’t want to do any of the following, then OUTSOURCE it. We wrote an entire article on the importance of outsourcing elsewhere in this edition, so I won’t harp on it here.

Let’s get started on boosting your conversions:

1: Create A Compelling And Clear Value Proposition

Your value proposition can be the number 1 element that determines if people will bother to read more on your page.

And it’s also the main thing you need to test.

The less known your company is, the better your value proposition needs to be.

In a nutshell, your value proposition clearly states:

How your product solves the customers’ problem or improves their situation (relevancy)
Delivers specific benefits (quantified value)
Tell why they should buy from you instead of your competition (unique differentiation)

Here’s an example from Prey: https://www.preyproject.com/

Rest Safe – We’ve Got Your Back

Prey lets you track and find your phone, laptop or tablet.

Protect what you care for and it’s free.

I could do an entire article on creating a compelling value proposition – and I’ll do exactly that in a future post for you.

2: Perform A/B Testing

You create two alternative versions of your page, each with a different headline / color scheme / call to action etc.

You do a split test to see which one works better. When you find out what converts better, then you test something else.

Generally you only want to test one element at a time – otherwise, it just get confusing.

The more elements you test, the higher you can boost your conversions.

Things to test: Headline, page layout and navigation, the offer itself, using different media (such as a video) and even a radical change if you think you might want to start over.

You can use Google Optimize if you’re looking for a free A/B tester, or Optimizely if you want more options.

3: Set Up A Proper Sales Funnel

Sometimes your conversions are taking a hit because you’re asking for the signup or the sale too soon in the process.

If people are still in ‘browsing’ mode, they might not be psychologically ready to subscribe or buy.

The general rule is, the more expensive or complicated the product is, the more time people need before they are ready to commit.

If you’re looking to improve conversions on a squeeze page that only asks for their email address, your focus should be on improving the reason why they would want to sign up. Making your offer more compelling – something that will immediately spark their desire – should do it.

But if you’re selling a product, it’s possible that you need to do more to build trust, develop a relationship and prove your expertise.

Remember, the longer and deeper the relationship with the prospect, the more likely they are to buy from you.

4: Address Objections Before They Arise

No matter what you’re selling or how much you’re selling it for, there will be objections.

If I tried to sell $100 bills for $1, there would be objections (and you know what they are.)

Of course, since you can’t hear prospects speak their objections, you’ve got to know in advance what can kill your sale so you can make what you might call, ‘preemptive strikes’ on the objections.

Make a list of all the possible concerns your prospects might have.

And then address each one of those in your presentation / webpage / sales funnel.

5: Build Trust

People won’t buy from you if they have no need for your product, if they have no money to buy your product, if they’re not in a hurry, and if they don’t trust you.

There’s not a lot you can do about the first 2 items on that list.

You can create urgency by limiting the number of products to be sold or the duration of your sale.

But trust is a big factor you can definitely use to increase conversions.

So what makes people trust your website?

Several things:

You’ve got citations and testimonials clearly visible.
You’re endorsed by well-known people in your niche.
You’ve got a physical address and maybe even a photo of your office.
If you or your business has relevant credentials, you’ve got them displayed.
You’ve got clear, easy to find contact information that includes a phone number.
Your site looks professional – not something a kid whipped up on his Intel 486 in the 1990’s.
Your site contains plenty of useful information.
You update your site’s content often. If your latest blogpost is from 2016, you’ve got a problem.
You show restraint with hype, blinking banners (please don’t!) ads, popups and such.
You have zero or nearly zero errors (when it comes to trustworthiness, one error is forgivable, two aren’t.)

6: Stop Trying To Sound Smart

If I were to give you a value proposition that reads like this…

“Revenue-focused sales automation and marketing effectiveness solutions unleash collaboration throughout the revenue cycle,”

…would you have a clue what I was talking about?

Because I sure don’t. It’s not useful to the person reading it, unless your goal is chase them off of your page. Then I suspect it’s highly effective.

Don’t use fancy or complicated language – instead, write the way people speak.

Just remember, clarity if key. If they don’t understand exactly what you’re saying, they’re not going to convert.

7: Remove All Distractions

Your goal is to get people to focus solely on the action you want them to take and nothing else. Take a look at your page for anything that might divert the visitor away from what you want them to do. Minimize distraction, unnecessary product options, links and extraneous information.

Get rid of sidebars and big headers if they’re not helping your prospect take the desired action. Remove irrelevant images, or replace them with images that help you make the sale.

And ask yourself if there is anything else you can remove that is not contributing to the conversion.

Increasing your conversion rate isn’t hard, but it does take effort…

Effort that will be well-rewarded in increased sales and revenues long after you’re done making the necessary changes.