Do you know what an ego booster testimonial is?
It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!”
It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith.
But does it sell his stuff? Generally, no.
So how do you write a great testimonial, and more importantly, how can you use them to boost sales in your business?
Here are 10 tips to do just that:
Use Ego Booster Testimonials Sparingly
If they’re the only ones you have right now, then they’ll have to do for now.
Most people won’t like testimonials like these and will probably not believe them anyway and if you use them too much it could even put people off.
So, you really need to work on getting better testimonials that actually convert.
Focus on results-based testimonials
Results based testimonials are really powerful. Here is an example of one:
“After using the xyz product, my conversions increased by 4% and my overall sales increased by $32,958 in three months.”
Which is exactly what you want, by the way.
Got Plain Text Testimonials? Add Photos
A photo of a face – regardless of how pretty or not pretty it might be, can increase the likelihood of your testimonial being read by as much as 80%.
Plus, it adds credibility that your testimonial is real.
Don’t underestimate the power of seeing the person behind the testimonial; we are social creatures and seeing faces will definitely make readers more likely to believe them.
Use Big Numbers
If you’ve got a testimonial that uses numbers, then feature those numbers as a big, bold headline. For example:
32,955 3X $26,598
Additional Visitors Conversions More Income
“After implementing just one traffic technique that Josh taught me, I got 32,955 more visitors in one month, three times as many conversions, and made an extra $26,598 for the month.”
Add Headers And Footers To Your Video Testimonials
Video testimonials are great, but… not everyone watches them. And of those who do watch, not everyone watches the whole thing.
For example, “I didn’t have a clue how to get started, but thanks to XYZ program I can now get almost any page to rank in Google.”
Then at the bottom of the video, you might give more information, such as, “George was struggling to rank his pages, but then he took the XYZ course and followed the simple steps. See how he did it here ->”
That last bit can be a link to a sales page or blog post, unless of course this testimonial is already on a sales page.
Place Links In Any Testimonial Not On The Sales Page
If your testimonials aren’t on a sales page, then link at the bottom of the testimonial to a page that gives samples, and write something like this:
“Click to see a sample of what Joe is talking about ->”
You see, you can use testimonials anywhere; why not place one in the footer of your emails or website?
Use Your Amazon 5 Star Ratings
If your book – or any of your products – are on Amazon, then use your 5 star ratings and reviews on your sales pages as well.
For example, you might have a Kindle book on how to get traffic, and you sell an entire course on traffic, too.
Be sure to emphasize that while the book has great info and awesome reviews, your course has ten times as much info as the book.
Use Product Pictures From Your Customers
If your customers have sent you pictures of them using your product, then by all means place these photos on your sales page.
Some people record unboxing videos and put them on YouTube so others can see what they are getting.
You may think this is mainly suited to physical products, but this can also be done with digital products where viewers are shown around the members area etc.
Compare Your Product To Others
Comparison reviews can work great if you’re in a competitive market, especially if you create a chart comparing the features and ratings of your product versus others.
Also, don’t be too negative when talking about competitors products as this can cause you problems if they find out about it, so just stick to the facts if you do decide to use this.
Don’t Forget To Screenshot Testimonials
Your customers might have great things to say about you on social media or through text messages. Simply take screenshots of these compliments and post them as testimonials.
To take a screenshot on Windows, press the PrtScn button. Or to capture just the active or foremost window, press Alt+PrtScn.
On a Mac, press Shift-Command-4.
How Do You Get All These Testimonials?
It’s simple really. All you have to do is ask! That’s it!
Send out a survey to each of your product buyers to see what they thought. When you get back positive responses, ask if you can use them as testimonials.
For the really enthusiastic customers, ask if they will do a recording for you.
Think outside the box and you will see that there are many ways to use testimonials to boost sales and to increase authority status so start gathering them now.