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If you are a blog owner, you should post articles and other content on your blog regularly. How often you should post depends on your niche and your following.
You need to keep track of your visitors, where they are navigating to on your blog and how often they return. You do this by getting subscribers. Keep track of the percentage of subscribers and un-subscribers and this will be an indicator of how often to post to your blog.
If you notice there are a lot of people who unsubscribe from your blog on a daily basis, this is usually an indicator you are posting too much.
Keep an eye on this for a while and change the frequency at which you post to your blog. Not posting often enough is usually the problem blog owners have though.
Another problem bloggers run into is creating content that is intriguing and “draws a reader in” to want to read more. Sometimes it is hard to think of ways to do this and bloggers continue to just post information about their niche, products, or services.
You are supposed to do this, but there are other techniques to grab a reader’s attention. For instance, you want the blog to be personable and write in such a way it is like you are talking to the reader.
You can write a story of something that happens to you each day, or a current event that is happening in the world.
You also write it as if it just happened. This will make the content seem very current.
All you really need to do at this point is create a bunch of stories of events in your life and have them scheduled to post on your blog.
You can also schedule them to be announced on your social media accounts.
The best results come from having your content scheduled a week or more ahead of time. It is recommended to create about seven to ten articles beforehand.
Then when you are ready and have content prepared and edited, schedule the dates they should be posted. WordPress has a feature where you can do this.
But just posting to one blog may limit your audience. There are many other people who use other blog software such as Blogger. It is a good idea if you only have WordPress to have a blogger account.
Having more than one blog can seem like a chore; however, there are a variety of tools out there to help you keep both filled with content.
You will find some tools that can be set up to post to each blog simultaneously. You also have plugins in WordPress that will allow you to do this as well. It cuts down the time it takes to post to all of your accounts separately.
Now that you have this established and set up, you will find you need to let people know you are posting to your blog and also let some people know that you have a blog in the first place.
Using tools and plugins available on the web and on WordPress can do this. There are tools when you make a blog post, it will automatically Tweet the announcement or update your status on Facebook.
Nothing is exactly automatic, but there are tools out there, which allow you to schedule your posts ahead of time. So as you plan your business and what you are going to write, you can add these posts to a tool and schedule the date and time you want people to see it.
On a side note, you want to schedule the times to reflect the time of day at which most people will see your posts.
Always remember, people want instant gratification. Depending on your view, some people believe there is no way to have it while others know there is.
You want to be the person who always finds a way to satisfy this part of our nature as humans. Those are the people who see much success as in sales increases, more fans, and even more ideas.
You will also notice you have more time on your hands to create awesome content your fans will love.
Remember that planning ahead of the game will allow for the smoothest experience running your own business.
Being consistent and updating everything from your blog to your social media accounts on a regular basis pays off handsomely in the end.
You will shortly begin to realize how often to post to your account by the number of fans you gain and even the amount you lose. And once everything is set up to work for you, you will see how well it pays off.
If you’re an Internet marketer who teaches Internet marketing to others, it’s important to help the readers of your blog learn how to adapt to a blogging ritual seamlessly.
Blogging is one of those tasks that many new marketers jump into without understanding how it works. They know they need to blog (because all of the top successful marketers do), and maybe for a few days – or even weeks – they stick to it religiously.
They sit there staring at the screen, unable to decide what they’re going to blog about. Sometimes they start swiping other people’s content because they don’t want to lose the momentum of posting daily.
They might grab something from an article directory or buy some PLR content and use it as is. This is where they start getting lazy, not because they want to be, but because they’re simply lost on what topic to discuss.
Others don’t want to neglect their blog – but the formidable task of trying to juggle a myriad of Internet marketing items on their to do list prevents them from getting to their blog – they’ve backburnered it and soon it’s forgotten and stagnant.
You can host a blog challenge for your readers that will help them in any niche! Whether they’re marketing bloggers, or they have a blog on gardens, insomnia, or dating – your challenge will help them take action, stay committed and view you as a leader.
OK, let’s crack on…
You should be able to listen to your subscribers and see some common themes among them when they come to you with blog problems. If you don’t have subscribers yet (that you know of since many are lurkers), then you might have to read other blog comments or look in forums to see what issues people have.
Finding topics is a common problem for many bloggers. People sit there staring at their screen, or they go to someone else’s blog to see what they’re talking about.
They key is to help them learn how to find topics – how to dig up new slants and fresh ideas and give commentary on them.
Making an engaging connection is a big deal – and so many marketers falter with this. Everyone wants to see blog comments or get emails about how amazing their blog post was!
Monetizing their blog post could be an issue. You wouldn’t believe how many bloggers are sitting there wondering why their blog isn’t making money, when the only problem is, they forgot to add links!
Consistency is probably the number one problem, though. People get sidetracked and for some reason, their blog – what should be their “home on the ‘net” – is what usually suffers.
Hosting a blog challenge is a great way to get a ton of branding for your blog, as well as traffic and comments for it, too. You want to go into this well-prepared, not floundering right alongside your readers – they’re expecting you to guide them!
First, announce the date ahead of time. Get everyone geared up to participate. Have them sign up – either simply by announcing their participation in the comments section of your blog, or by having them sign up to your email autoresponder list.
Let them know what the basic challenge will be. Create a list of rules, but don’t make it so stringent that people feel like labeling themselves failures. You want to inspire them and encourage them to keep going even if they miss a blog post.
Map out your helpful blog posts that you’re going to create along the way. You will be blogging daily to give tips and ideas, share your own entry to the challenge, and create a space for them to discuss it and encourage each other.
Some people might want you to create a forum for the discussions. Keep it on your blog. As the host of the challenge, your blog will benefit from the traffic and conversations taking place.
Give them any tools and tutorials you think they’ll need. If your blog challenge is to have them get comments, then you might steer them towards something like Disqus and give a tutorial on how that works.
This is not only a good way to be a leader, but it can help you make affiliate sales of certain links for people’s blogs, like paid plugins or WordPress themes, for example.
As the host, it’s your job to support the people who are following you and participating in your challenge. Now if you have hundreds of people, it might be more difficult – in that case, you can just encourage people to support each other.
Allow them to share their blog post link. You can let them leave it in the actual comment as a live link, use a tool like Disqus, or just have their name hyperlinked to their website.
Leave a comment for them to show them they have traffic and encourage comments and sharing by others. By the time the challenge is over, they will have a thriving community – many will stay and at the very least, it shows search engines and new visitors that this person has an active blog!
Check in with those who stray. When everyone signs up, make a list of the name and email of the people participating. If you notice someone falling by the wayside, shoot them a friendly email of support. Sometimes they just need to be nudged.
Blogging isn’t just about text blog content, although that is the most prevalent for of blogging that there is.
You can host a challenge that urges participants to get used to multiple media formats.
This will get people out of their comfort zones, but it will help them learn how to cater to many of their subscribers across the board. When the challenge is finished, they’ll be able to use more than one format and switch things up for their audience.
Because affiliate marketing can be so profitable through the use of a blog platform, it’s important that you help your readers learn how to master this.
For your affiliate blogging challenge, have some guideline steps like this:
These kinds of details will help them from getting stuck trying to decide between one product and another. It also gives them guidance on the structure of the blog post.
These are fantastic challenges to do on your blog. The concept of this challenge is pure 100% quality. You’re asking your readers to create blog posts that knock the socks off of their readers.
This isn’t about monetizing the exact blog post – but it can result in increased income because they gain a loyal following. This is definitely one you’ll want to give them time to map out a couple of weeks ahead of schedule.
The goal here is to make sure they have their social networking buttons working. You want their visitors Tweeting, Google + sharing and Facebook sharing these blog posts because they’re that good.
Curation is a buzzword in marketing circles, but it’s a fantastic way to build a blog readership! First, you need to explain to your readers what curation means. You don’t want them getting confused and swiping other people’s content and plagiarizing it.
Curation is when you act similar to how a museum curator acts – gathering pieces to represent a concept as a whole. The curator then provides commentary about the pieces to pull it all together.
They can curate a video from YouTube, a news story, or an audio file quote. Make sure they understand that it’s not about sharing someone else’s work – it’s about adding their own insight about that work and giving the original creator credit with a link.
Curation doesn’t always have to be positive. It can be a negative curation, where they’re showing poor examples of something. Just make sure they understand they might get some heat for this from the first author.
This is a good twist, but only if everyone is in the same niche. If you’re teaching other marketers, then this would be a viable possibility. If you have one in the gardening niche, another in dating and one in smoking cessation, this won’t work.
Everyone in the challenge would write about that topic. It’s interesting to see what slants people have on issues. So for instance, you might have these on your list:
Whatever topic you want to choose – see what the slants turn out to be after they are published. Don’t tell them what to write, just give them the basics. Your group will love being in these blog challenges and seeing their productivity soar!
By the way, if you want to know more about blogging the right way, why not check out the featured resource below for a free blogging report. Download, read it and take action 😊
If there’s one mantra that every beginner marketer needs to repeat every single day, it’s this – “I only make money when I sell!”
It’s a simple truth, and yet, it’s often forgotten by marketers who miss the point as they bog themselves down with a myriad of inane details which are part and parcel of running an online business – but are not the MAIN THING.
They check off all the required boxes except the one which puts money in their pockets – selling.
They fail to keep ‘selling’ at the forefront of their minds and end up failing miserably at it. Now what they have are blogs with lots of content, but which are about as useful as a one-legged man at an ass-kicking contest.
The secret to avoiding this problem will be to monetize your blog effectively. You have to sell, sell and sell some more to be profitable. How else will you make money?
Even if you’re displaying sponsored content on your blog, you’re still selling space on it for ads to appear.
Now, there are many monetization methods with varying degrees of efficacy. But ultimately, someone has to buy something (or click on an ad) for you to actually see money landing in your bank account.
And that’s what this article is all about. You’re going to learn 5 ways to transform your blog into a money-making machine with traffic pulling content that works round the clock for you.
This is probably the easiest monetization method of the lot because all you’ll be doing is selling other people’s products and collecting commissions from the sales you generate.
Once you’re registered with these platforms, it’s just a matter of adding your affiliate links (on your blog) to RELEVANT products in your niche.
There must be congruence with your niche and the products you’re recommending. You wouldn’t want to promote a herpes cream on a toy blog just because the cream has a high pay-out.
Ideally, you should promote a mix of both tangible and digital products. It’ll also be wise to promote products on different platforms. This will ensure that all your eggs are not in one basket.
Far too many bloggers rely entirely on Amazon Associates (with its paltry commission rates). Then they see their earnings dry up overnight if Amazon bans them from the platform.
Unfortunately, this happens all the time and the affiliates are not even given a reason as to why they were banned. The sheer indignity of it all.
Diversify, diversify, diversify.
This is a highly lucrative way to generate an income from your blog. It’s more technical because you’ll need to set up a sales page, funnel, etc. You’ll also need to create a product and have good sales copy so that your sales conversions are high.
All this may seem like a lot of work… and it is… but the rewards are great.
You could do a lot of it yourself by using page/funnel builders such as Thrive Themes (now part of Thrive Suite), ClickFunnels, Optimizepress, Convertri etc. These types of software will help you immensely because they’re relatively simple and intuitive to use.
The truth is that you don’t need to do it all. The good news is that you can outsource the different parts of the process to freelancers on sites like Fiverr and/or Freelancer… while you only focus on what you’re good at…
… and when it’s all completed, you just put the moving parts together and VOILA! Your very own Frankenproduct that you can sell on your blog.
When you’re creating and selling your own products, you’ll have a lot more flexibility and be in control of:
It’s more work, but it’s also more freedom from a business standpoint… and exponentially more profit, if you’re good at it.
This is similar to the earlier point, but now you’re selling physical products. You’ll need a store with a shopping cart that calculates shipping and so on. This is slightly more complicated because you’ll need to fulfil the orders.
There are several options here and you’ll need to do your research and see which method is best for your business. You don’t want to end up in a situation where you’re making lots of sales but the post office has become your second home.
It looks like no online marketing article can ever be complete without paying homage to email marketing – and that’s because it really does work. Unlike social media marketing which can be blocked by your audience, most people check their emails – and you want to show up there… to sell!
Yes! Don’t forget the selling… but always remember to deliver value in your emails. You’ll have to find the right balance here.
The easiest way to do this will be to use software like Thrive Leads (now part of Thrive Suite) or Conversion Gorilla to display opt in forms, pop ups, scroll mats and so on. This is a fantastic software that most marketers will benefit from.
Another excellent plugin is Post Gopher. It allows your site visitors to download your blog posts as PDFs which they can read later – in exchange for their emails.
Now it’s just a matter of connecting your opt in form to a reliable autoresponder platform like Active Campaign and you’re good to go.
Active Campaign is one of the best autoresponders in the business and is one of the most powerful autoresponders out there for the price, and has powerful tagging and automation tools. As an alternative you could also check out Aweber.
All tech talk aside, just ensure that you have a way to collect emails on your blog and you have an autoresponder sequence in place to nurture the audience on your list.
Because you need to sell, sell, sell! That’s why!
This point was saved for last because it has one downside.
As long as you’re providing a service which requires your direct involvement, you’ll be trading your time for money… which in itself places an invisible ceiling on your earnings, unless you have special royalty/commission arrangements in place with those who hire you.
Common examples of services are content writing, copywriting, graphic design, video creation and so on. These are time-consuming tasks. You could make top dollar, but ultimately, it’s still a job and not passive. But it’s your call.
Alternatively, you could be a middleman and use service arbitrage to sell services that others deliver. You’ll charge a higher rate and hire a cheaper freelancer to do the job for you.
You’ll then deliver that job to the person who hired you and you’ll pocket the difference. Of course, you’ll need to ensure that the freelancer did a good job before delivering the work, so that your reputation is intact.
Arbitrage is perfectly legal and people do it all the time.
In conclusion, the 5 methods above are really ALL you need to make six or even seven figures with your blog/s. You can apply 2 or 3 of the methods above and skyrocket your income in a couple of months.
Start working on them today… and remember to… SELL SELL SELL!
Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.
Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.
The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.
To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.
With an increased ranking, more web users will see your website and possibly visit it.
If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.
Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.
Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.
All you need to do is create a fan page and then get people to join it.
Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.
This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.
Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com
A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.
Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.
As you build your authority on a forum, more people will be curious to find out what you are offering.
Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.
To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.
Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com
Media releases are particularly effective at getting people to check out what you are offering.
To increase the effectiveness of press releases, create them regularly and submit them to different news websites.
Get in touch with popular bloggers and ask whether you can submit a blog post.
This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.
People love winning things, and a contest of any kind will receive a lot of attention.
YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.
Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.
After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.
If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.
So, you have decided that you want to make money online and want to start with blogging. That’s great but do you know what type of blog you should be creating if you want to monetise it?
And if you have an existing business, why not incorporate a blog into that too to boost your earnings 😊
There are several different types of blogs out there. Not all will earn you money… and even those that you think will generate an income, might not – if you commit a few cardinal errors.
This article will shed light on a few types of blogs and what you can do with them. Instead of pigeonholing the blogs into specific categories, it’s important that you view them based on their income-generating possibilities rather than the purpose for which they’re built.
OK, let’s crack on…
These types of blogs have very low income-generating potential. Generally, they’re nothing more than online ramblings where you write about your thoughts and feelings on what’s going on in your life, etc.
For example, a lady who has a personal blog may decide to write about make-up tips and so on and start promoting cosmetics, skin care products, etc. It’s possible – but difficult to make money with this type of blog.
These are the most common types of blogs which are created to target a specific audience. If you wish to do affiliate marketing or sell your own products, you’ll want to create these niche blogs.
It’s important to get an umbrella domain for the market while you niche down. What does that mean?
Let’s assume you wish to create a blog on ‘homemade dog food’, buying a domain that’s too closely related to the niche such as DogFoodZone.com will stifle your growth. What if you wish to blog about dog training in future?
Instead, you may buy a domain such as HealthyPaws101.com (this domain is probably taken, but you get the idea).
Well, with the HealthyPaws101 domain, you can start blogging about puppy training. It will be a new category on your blog. As time goes by and you start going deep into each different and related category, you’ll have an authority site.
This is how authority sites are built. They’re just a niche sites that grew big.
These sites are similar to personal blogs, but they have a purpose here. Let’s assume you’re overweight and decide to go on a weight loss journey. So, you start a blog to journal your progress and let people know what you’re doing.
When you have progress, you can share what tools and methods you’re using. If you’re following a program such as P90X, and losing weight, you can share your affiliate link to the Beachbody website and make commissions when others sign up.
Herein lies the crux of this type of blog – You MUST be making progress and succeeding for people to trust you.
It doesn’t matter if it’s an online marketing blog or a keto blog or even a calisthenics blog. You MUST have results for people to trust you. Your success and progress will spur them to trust your journey and do what you’re doing – and buy what you’re using.
These are blogs with different topics that you’ll curate content from different sites.
Beginners would do well to steer clear of these types of sites. You’re better off targeting one niche and building a brand and an audience.
Similar to curation, but you’ll be vetting the different guest posts and only posting what’s relevant to your niche. This is more of a technique than a type of blog per se. Some blogs are totally made up of guest posts… while others have lots of content created by the blog owner and the guest posts are also thrown into the mix.
You’ll need to decide if you need guest posts to supplement your content marketing efforts or if you’d rather have a blog where all content is proprietary (with no need for outbound links).
Besides these types of blogs, there are blogs that are dedicated to teaching… or the pursuit of a certain lifestyle, etc.
The profitability of a blog is dictated by its ability to sell. You’ll do that with affiliate links, product links, ads, and also build a list that you can re-market to in future.
While you don’t need all these components in place, you definitely need the list building and the links that translate to sales. Your blog only makes money when people buy from or through you.
Create a blog that people love because of its value… and they’ll trust you and buy whatever you recommend.
“Successful blogging is not about one time hits. It’s about building a loyal following over time.” – David Aston
If you are reading this post, you must already realise that affiliate marketing is one of the quickest and most lucrative ways to start an online business.
But it isn’t always as straightforward as it seems and we’re going to look at a couple of affiliate marketing strategies that you can use to boost your effectiveness as an affiliate marketer and these are based around the concept of SEO (search engine optimisation).
This may sound like affiliate marketing for beginners, but I reckon most would benefit from these 2 tips.
Sound good? Let’s dive right in…
As an affiliate marketer, you want to learn the best ways to use keywords to help build your business. But if you don’t have any experience working with keywords, it can be a little confusing.
These helpful tips should assist you in being able to learn the best keywords and how to use them. First, you need the right tools to help you gather the best keywords.
If you’re just starting out, there are some great free and paid keyword tools you can use. One of the good free ones is Google AdWords. You can also use tools like Wordtracker, SEMrush, SpyFu, Ubersuggest, Wordze or Keyword Discovery.
Some of these have all free access, some free but limited usage offers and others are paid.
The Google AdWords Keyword Tool is very easy to use. When you pull up the screen, type the word or phrase you’re thinking of using on your website or blog. For example, if you’re selling acne products, you’d type the word acne in the box where you list the word or phrase.
When the words come up, you’ll see: acne, cystic acne treatment, adult acne treatment, best acne treatment, etc. The tool will show you if the competition is high, medium or low and what the volume of global and local monthly searches is.
One helpful tip is that you also want to cover other terms people would use to search for acne. To get other words people might be using, you can pull up an online thesaurus and type in acne.
You’ll get a response of: blemishes, pimple, skin inflammation etc. – and you can put those words in the keyword tool and see how they rank.
These are words that people use when they’re looking for something but aren’t completely sure what they want. For example, someone might type in the keyword ‘shoes.’
When you’re doing keyword research, you also want to look for exact matches. An exact match is how it sounds. Your keyword or keywords exactly match what someone has typed into the search engine.
For example, if someone types in ‘black lamp’ and you have that as your keyword, it will lead them to your website or blog or ad.
While ‘play guitar’ is an example of a keyword phrase, an example using longtail keywords would be ‘learn how to play guitar’ or ‘how to play guitar notes’ or ‘how to play guitar for kids’ etc.
Longtail keywords are important because you can get more traffic because you rank well – and you’ll end up with higher conversions.
OK, now let’s look at some ways to optimise your site with some basic SEO settings and we’ll assume that you are using WordPress to build your blog or website.
Some affiliates set up a blog and create lots of content – without ever learning the ins and outs of search engine optimisation. As a site owner, whether you have your own products or promote someone else’s, it’s important that you know SEO.
Make sure the settings allow search engines to index you. Inside the dashboard, you have the option to block access to your site by the search engines. This is under Settings and Privacy, so do a quick check to see if it’s set up correctly.
In the Writing category under Settings, go to the bottom where it says Update Services. Find a good up-to-date Ping list and paste those URLs into this area. That helps other sites know when you have new content.
Categorize your blogs and deliver a good navigation system. When a visitor lands on your website, you want it to be sticky. Sticky means they stay around for awhile, not clicking out after they read one blog post.
Go to the Settings section again and click on Permalinks. You want this option to be Post Name. This means that after your domain and the word blog, the URL will have the name of the post, like this: yourdomain.com/blog/keyword-relevant-blog-title.
Use both broad and longtail keywords in your posts and pages. Some affiliates make the mistake of trying to rank for the broadest keywords in their niche, like “health” or “diet.” It’s much easier to rank well in search engines when you use longtail keywords.
A longtail keyword phrase would be something like this: “the best diet after pregnancy.” Over time, as your blog becomes an authority figure, you may find that you’re also ranking for the broad terms as well.
Use a Google sitemap plugin. This plugin helps Google have quick access to a sitemap, rather than you having to manually create a sitemap that helps guide their robots or spiders around your domain.
Consider an SEO optimiser plugin to give your blog a boost. There are many plugins that help you maximize your blog posts on autopilot. Do some research and see what works best for your needs.
Are you willing to work like crazy for 5 years (give or take) so you can retire?
If so, I’ve got a business plan for you. And I don’t care if you’re 20 or 70 – this can work.
One note before we get started: Anything that you either can’t do, don’t want to do or don’t have time to do, you outsource.
And in many cases that’s going to mean outsourcing some of this.
Oh yes, did you notice how I covertly slipped that “7 figure payday” in there? I’m serious about that. Doing what I’m about to lay out for you, you can indeed retire in about 5 years with about 7 figures.
Your results may vary – in fact, they might be a whole lot better than that, I don’t know.
Let’s get started:
What I’m about to propose isn’t rocket science. It’s not even new. But it is profitable, and here’s the key: You can do this in parallel, meaning instead of doing just ONE of what I’m outlining, you do several.
I recommend 3 – 5 of them.
What you’re going to do is build an entire business from the ground up, with an eye on selling it.
That’s right – the entire time you’re doing this, you have your exit strategy in mind.
It’s sort of like someone marrying for money, knowing they’re going to be asking for a divorce in 5 years. The money is a sure thing, they just have to put in the time and work.
Okay, that was maybe a bad analogy, but you get the point.
If you put in the time and do the work, you will get the money.
It needs to be a topic that has plenty of interested people willing to buy plenty of products, and of course there needs to be plenty of affiliate products continually coming into the market.
Now that you’ve got your topic, you’re going to build a sales funnel.
Run a free offer on a squeeze page to get subscribers and place a couple of products in your funnel for them to buy.
Maybe you’ve got a $7 report and a $37 video course, or whatever.
These should be quality products that YOU own. And yes, they can be built around PLR, or you can outsource, etc.
I know what you’re thinking – thus far I haven’t told you anything new, except for the fact that you’re doing all of this with an eye to selling it.
Yet who does this? Very few people, but those who do end up with BIG paydays.
Do everything under a pen name. Make no mistake – EVERYTHING must be under your pen name.
And for each of these businesses that you build, you need a different pen name.
Okay, you’ve got a squeeze page to capture names, a funnel with a low-priced product, a mid-priced product and a membership site.
Now you need a blog. Get a great logo, excellent branding and make it look super professional. Do NOT skimp on the branding and logo.
Post on the blog at least a couple of times a week, preferably more.
Make each upsell in your funnel a stand-alone product, too, and promote those on your blog.
Promote affiliate products to your list to make some good money as you go along.
Now write a book. See? I told you there was work involved. You can use content from your blog to create your book, or hire someone, or just write it yourself.
Link from inside the book to a squeeze page to capture more subscribers.
Put your book on Amazon and get your subscribers to review it for you. Yes, the book is under your pen name, too.
Don’t worry too much about promoting the book. Your real motivation here is to build credibility. A book on your topic with your pen name on it looks AWESOME when you put the thumbnail at the TOP of your blog.
Wow! You (your pen name, actually) are an EXPERT.
If you create a big product such as a $200 – $1000 course, get affiliates to promote it. Or get affiliates to promote your memberships site.
Your goal is to build your list BIG, make some nice income along the way, and put together a very professional looking business which you then sell for six or seven figures.
If you do this simultaneously in 3 to 5 different niches, you will have an AWESOME retirement in about 5 years or so.
What I recommend: Start in ONE niche and get everything into place. Hire someone to write the blog posts for you and do some promotion.
You see where this is going. Five years of hard work, along with rolling some of your profits back into the business, and you then get to sell them.
Sites like these that have products, big lists and a BOOK sell for a healthy six figure income. Sometimes even seven figures. Apiece. And you’re going to have 3, 4, maybe 5 of them.
Remember to keep everything separate on each site. Separate hosting. Separate autoresponders. Separate everything. This makes it super easy to turn control over to someone else when the time comes.
Turnkey online business are always in demand. From a buyer’s perspective, they pay a big chunk of money but then they get a guaranteed stream of income. All the buyer has to do is continue what you started.
You can even turn over your outsourcers to the buyer if they don’t want to do the work themselves, and often they won’t. For them it’s an investment in their future. For you it’s a major payday and a plane trip to the islands.
For example, your pen name is Jon Smith. Your real name is Abby Jones. Jon Smith often recommends Abby Jone’s product or blog or freebie to his readers.
Thus you get people subscribed to your list, too, who get to know you, not just your pen name.
You retire, and you can continue to send out emails promoting affiliate products.
So not only do you get a big payday – you also get some large lists of your own that you can continue to promote products to.
Remember – 5 years of hard work, and then you can retire.
No job in the world, that I know of, offers you a retirement plan like that.
Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then the word blog such as “insomnia blog” or “dog training blog.”
As you go through the page 1 SERP (search engine results page) links, notice the difference between opt in forms that simply say, “sign up for updates” or “sign up for the free newsletter” and those that address the visitor’s urgent problems.
Here’s a stark contrast you can see as an example. On one website the opt in form looks like this:
But land on a different insomnia site and the results are much different:
Wow! On this one you’re promised the newsletter, but also a FREE Sleep Starter Kit you can use TONIGHT.
There’s a big difference in who is addressing the visitor’s urgent issue of being sleep deprived.
Another site, located at http://www.insomnialand.com/blog, promises a free sleep training kit and says you’ll be sleeping better within 2 weeks.
So what can you offer that sets you apart from other marketers in the same niche?
One of the worst offenses to your visitors is to offer them something they don’t even need. When you think of need, dig down deep. Dig where it hurts – where they feel desperation.
Instead of “How to Have Pretty Skin,” touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”
Be specific about the problem.
Add a sense of urgency to the mix.
It’s not enough to offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.
You can go to Google and type in the niche and the word forum and visit a myriad of forums to see what people need. So here’s a great example: http://www.psychforums.com/insomnia – when you go there, you don’t even need to go into the threads to get some great opt in report ideas for insomnia, such as:
Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people will often comment and discuss their needs – especially if the post doesn’t answer all of their questions.
For instance, if you see a comment that talks about the difference between insomniacs and perpetual thinkers, that could spark the idea for you to create a report called “Do You Really Have Insomnia?” where you differentiate between someone having sleep problems and someone whose mind won’t shut off.
Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:
For many marketers, their big mistake isn’t in coming up with an idea. They mess up when they fail to provide value. You see, this is your very first impression with a potential new subscriber.
You want to give away a whole course. Something where they download it or access it and can’t believe you just gave that away. This will do more than just appease a new audience – it will have them sharing it with others.
When you finish creating your opt in offer, put a price on it. In fact, you might even create a page somewhere online where you’re selling it for that price. That way you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”
But don’t skimp on the information. Your subscribers will know if you’re trying to dupe them.
It will also help you increase conversions whenever you do put a product out in the marketplace. Your readers will be thinking, “Wow, if s/he gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”
You want to be the best you can be at all times with your business. But you also want to make sure you’re better than the other guy. Always one step ahead of him and outperforming his offer.
So that means competition spying time! Go through the same steps you did when you were first checking out the offers for your niche on page one of this report. Make notes about what offers are already out there.
Look at every detail of their opt in freebie. How big is it? Is it broad, generic information or detailed and specific? Do they have poor spelling and grammar? Do they have blatantly wrong information?
Make notes of everything you like and dislike and keep those handy whenever it’s time to create your own offer. So for example, if one insomnia expert said in his report, “have good sleep hygiene,” but he didn’t expand on what that meant, you make sure you do in your report.
So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:
You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.
Many marketers have nothing to offer. Just updates. That’s the worst type of opt in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check in.
Here are some of the formats you can choose to offer for your new subscribers:
These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:
Like this report, you can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!
Give someone access to something exclusive – a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.
Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone – or even you being interviewed by someone else!
A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don’t have to worry about streaming speed.
Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.
See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you’re offering them as a freebie.
OK, there are 5 thing that you can do to create an unbeatable opt-in offer. If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building.
There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.
These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.
It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.
This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.
Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.
Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.
Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.
The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.
Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.
So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.
The price of the products you’ll be promoting and selling will indicate potential profitability.
Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.
When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.
Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.
If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.
It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.
Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.
Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.
Are there others advertising in your niche?
If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.
These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.
“If you want to learn to swim, jump into the water.” – Bruce Lee
Any online marketer worth his/her salt would have heard the line, “The money is in the list.” It has been repeated ad nauseam and still thousands of beginner marketers are clueless as to how to build a list.
To make matters more burdensome, most autoresponder software companies charge a monthly fee for their services. So, this is a recurring cost that must be recouped quickly to keep the beginner marketer in the green.
When you’re first starting out on your blog, you’ll not need to build a list. You should first track the amount of traffic on your website. The moment you’re getting 50 to 100 unique visitors to your blog daily, it’ll be time to sign up for an autoresponder. This will buy you some time if your budget is tight.
A freemium is a gift that you’ll give away for free in exchange for an email address. The freemium could be a short report, or a 3-part video training or a checklist, etc. What you give away has to be of value and congruent to the niche you’re in.
You can either outsource the job or create one yourself from scratch. Alternatively, you may use private label rights (PLR) content and rebrand it. This will allow you to create a product with your branding quickly while maintaining quality.
Once your lead magnet is ready, you’ll need to create a landing page for it. You can do a quick Google search for ‘best landing page examples’ to get an idea to model. You may wish to get a cover image done for your freemium on Fiverr.com.
After your landing page is complete and looks great, you’ll want to sign up with an autoresponder like Active Campaign or Aweber, and embed the sign up form on your landing page. Most of these software have video tutorials to guide you. So, don’t get put off by the ‘tech stuff’.
Once the form is embedded, you’re well on your way to collecting leads and building a list.
In this case, Rome will be your landing page and this is something that you own.
To mitigate the risk, you’ll want links from these social media entities pointing to the landing page on your blog. In this way, you’ll be able to siphon traffic from these high traffic sites and build a list of subscribers who wanted your freemium. Now you have some degree of control and your own asset.
One of the best tools you can use to build a list on your blog is Thrive Leads. The software has options for you to create a non-intrusive scroll mat that allows readers to sign up. Besides the scroll mat, there are also sticky bars and pop up options for you.
Thrive Leads is designed to help you get as many subscribers as possible from your blog. It’s a worthwhile investment that will reap dividends many times over.
This is one of those techniques that’s annoying to some people, but highly effective nonetheless. You’ll need to use a content locking plugin to execute this method. If you have Thrive Leads, you can use it too, with a few tweaks.
Basically, you’ll have an interesting and highly valuable blog post where you share some insider information. Somewhere around the center of the post (preferably the most interesting part), you’ll insert the content blocker.
Some readers may get put off and close the page, while others will sign up. Whatever the case, you’ll know that those who signed up are truly interested in what you have to say and you’ll be building a list of highly targeted subscribers.
By now you’ll realize that building a list on your blog is a piece of cake if you have traffic coming in. All you need to do is insert forms for them to sign up to your list (in a variety of ways). With the versatility of Thrive Leads, a good landing page and a value-driven freemium, and a solid autoresponder, you’ll be able to build a list of targeted and interested subscribers in just a matter of time.
Drops make an ocean. So, get started today and in a few months from now, you’ll have an email list that trusts you and buys the products you recommend. This is where you’ll find the money in the list i.e. the saying should more accurately be “The money is in the customer list.”