As I said in my last post, you simply MUST be using video in your marketing because if you’re not using video yet, you’re losing customers, clients and revenue.
So how can you use more video in your business? And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
Here are five more tips to get you started in the right direction:
Here are a few tips for doing just that:
If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.
Enable embedding on your video to increase the likelihood of receiving inbound links.
Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how https://developers.google.com/webmasters/videosearch/sitemaps
Use tags for the relevant keywords. Write full descriptions and add a unique title.
Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful.
Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it.
Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.
Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product.
Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire.
Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product.
Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product.
Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.
Just remember that your videos should be 90-95% great content and just 5-10% sales.
Video is incredibly powerful so any page that uses video well should convert better.
Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.
The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer and try to inject a little humor.
Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.
I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers.
And his sales are through the roof. Why? Because people love him and trust him.
So, there are 5 more “secrets” to make your video marketing more profitable. Now you have 10 of these secrets to boost your video marketing efforts, so go out and get video marketing.
And don’t forget to check out Video Marketing Insider:
When I thought about writing this article, I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet.
So how can you use more video in your business?
And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
And if you want to learn how to use the power of Camtasia to really make your videos pop then take a look at this video here (don’t worry, it is free! 🙂
Here are five tips to get you started in the right direction:
Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.
Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices. It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time. But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?
I guarantee those videos will be watched and shared among the chiropractic community. You’ll establish massive credibility. And of course, you can politely refer them to your website at the end of each video.
These videos won’t sell your course for you. But what they will do is make it far easier to get the sale.
Think of it as romancing the client…
First you take them out on a date or two or three…
And THEN you close the sale.
Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.
One stat says that 20% of viewers will click away from a video within the first 10 seconds. Now you’ve got to ask yourself – why would they do that? They came to watch something, yet they leave almost immediately.
There could be a few reasons:
Think about movies back in the 50’s, 60’s and even 70’s – they all had long boring intros filled with lots of credits and no action.
When it comes to writing fiction, teachers often tell their students to lop off the first page or two, because they’re usually full of long, boring intro stuff to set up the first scene. But when you lop that off and start with the action, BOOM – the reader is captivated.
Videos are the same way. Start with the good stuff and let it just get better from there.
Your video might be to inform and instruct, but that doesn’t mean you have to sound like a boring, stuffy college professor.
Find ways to inject fun and humor into your presentations. This doesn’t mean to inject knock-knock jokes that have nothing to do with the topic at hand. Instead, find the humor in what you’re teaching or talking about. It’s always there, you just need to look for it.
Now I know that when you get in front of a camera if you’re like most people you get nervous. And when you get nervous, you might not be able to find the humor in anything, except perhaps your own nervousness.
Three things I can tell you – if you practice beforehand in front of a friend, you’ll be surprised at the funny things that come to mind. Go ahead and try your humor on your friend and listen to their feedback. They’ll tell you which one’s parts and which to leave out.
Second, when you’re filming, continue to think of the camera as your friend. You’re just having a friendly conversation, regardless of whether it’s you on camera or you’re using slides.
Third, have fun. If you’re having fun, then the viewer will likely have fun as well.
No one really likes someone who is perfect, or even someone who comes across as perfect. That’s why it’s okay to make mistakes on camera.
If you are nervous or if you do something wrong, just acknowledge it and move on. For example, you drop something you were showing the viewer. Laugh, pick it up, make a joke about your nerves or your butterfingers or whatever, and move on.
It’s a funny thing when we admit to the audience that we’re human and we can laugh at our own foibles – the audience begins to like us more, and they root for us, too. I even know people who purposely make a mistake or do something clumsy, just so they can get the audience on their side.
It’s a truly effective technique when done right.
As an extension of the last point, use yourself as an example of what not to do. Let’s say you’re teaching dating tips. You want to tell the viewers what not to do.
Instead of saying, “You should never, ever do this or that because it just annoys the other person,” say this:
“I was once on a date and I made the dumbest mistake possible. What happened was…”
And then go on to tell a story about yourself doing something stupid or wrong or whatever. Notice that now instead of lecturing the viewer, you are sharing a valuable story about how you goofed up.
This does a couple of things…
It teaches the viewer in a way they will remember, because people remember stories much better than lessons. And it’s yet another opportunity to show just how human you are and make the audience like you even more.
So, there are 5 secrets to make your video marketing more profitable. I will do a follow-up with 5 more “secrets” so until then, go out and get video marketing.
And don’t forget to check out Video Marketing Insider:
Whether or not you created or curated the content for your website – YOUR #1 goal was to attract and retain readers. Getting and keeping readers is the name of the game! It doesn’t matter if you use your website to sell your own products and services, or if you sell affiliate products. It doesn’t even matter if you profit from advertisers like Google Adsense.
All of the content you utilize will help you attract new readers – but without a retention strategy (even if your content is awesome) it will be difficult to get your readers to come back again and again. There is simply too many other distractions on the internet to build a following of loyal readers without implementing a proven readership retention strategy.
There are many proven readership retention strategies that you can choose from, which will prompt first time readers to come back to your website again and again.
I’d like to discuss one of those strategies in greater detail today…
Even before social media, bloggers and marketers learned to harness the relationship building power of “The List” to grow their audience and profits.
A simple “What’s New!” email from you sent out to a vast list of subscribers will boost the exposure of any new article on your website exponentially! You surely follow some of your own favorite topics – thanks to reminders sent via emails that are sent to your inbox.
Everyone does!
For example, I like to follow the progress of the “Solar Impulse” – the record-breaking solar powered airplane. I first learned about “Solar Impulse’s website” via a news article and was intrigued by the team’s solar powered flight endeavors. However, after not hearing anything about them for quite some time after they crossed the continental US I began to wonder what was happening to the team. HAD THEY CRASHED?
Worried, I did a quick Google Search, but I could not remember the name of the plane. Google search sent me in a million different directions – and it was only by chance that I discovered their website again. http://www.solarimpulse.com/
THAT EXACT SAME THING COULD HAPPEN TO A FAN OF YOUR WEBSITE! ONLY THEY MAY NEVER FIND YOUR WEBSITE AGAIN!
Thankfully, now I am signed-up to the Solar Impulse newsletter. Now, I can keep track of these aviation pioneers in my spare time by opening and clicking on their latest link at my leisure – from my inbox! I have revisited their website many times since then – all thanks to their email reminders!
However, you may find that collecting email addresses from first-time readers – is no walk in the park! For example, I rarely give my email address to anyone because I don’t like getting spam any more than you do!
There has to be a very good reason for me to give away my email address. You probably feel the same way – and agree that most people do also.
That is why most successful websites will offer something special to potential subscribers (a bribe) just for signing up to their list. If you create the perfect bribe, you’ll have no problem attracting subscribers – and your list will grow like the weeds in my backyard!
What is the perfect bribe? It’s anything people believe is worth giving you, their personal email address to get! It could be…
However, you are not done – once you have created the perfect bribe. You also need a system that…
Most importantly, this system needs to work INSTANTANEOUSLY and AUTOMATICALLY!
If you make people wait to receive the gift they have been promised, you can bet they will not readily become your #1 fan! That’s why to collect emails you must use an AUTOMATIC landing page system. Once upon a time, I would hire a graphic designer and together we would code an automatic landing page system from scratch. …Or I would buy an off-the-rack landing page software to create the landing page system. However, since the advent of HTML5 and with more and more people using different devices like phones, tablets, etc. to visit my landing pages – I’m finding it increasingly difficult make these pages work properly. That’s why I was delighted to discover the online landing page app:
Landing Page Monkey’s landing pages…
Why not visit the “Demo” link at the website link I’m giving you below to see some of the example landing pages that this app has created. warr.us/LandingPageMonkey
While you’re at that website looking at demo pages, why not grab some of the giveaways they are offering? If you do, then you can watch how the entire process works and get a bunch of awesome gifts! In addition, while you are collecting all of those gifts it will help you to realize how you could have landing pages just like these awesome working examples! You’ll also see how these landing pages could help you build your list automatically!
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Working out upsells, cross-sells, and downsells might seem like a lot of work. For sure, it takes time to set everything up properly, but once you do it will be truly simple.
As you know, upselling will make your business more profitable by encouraging your customers to buy the more expensive item over the less expensive item that you sell. But what are some of the ways this can be accomplished?
Also, you want to give them a chance right from the start to turn down that offer and buy right now. Don’t be mean to them about it. Use straightforward anchor text so they know where to click depending on what they want to do.
The other way you can do it is to let them make the entire purchase including paying. Then, you can market the upsell to them either on the download page or via email autoresponder. If you do it on the download page, let them know where their product is, but that they have one chance to upgrade their order for just an “additional” cost. If they upgrade, send them directly to a download page without further delay.
If you choose, you can send the same offer via the autoresponder emails that you send to buyers. But, give them just a short time to upgrade to the larger version of your product or service.
One final point about upsells is that it’s important to keep in mind that you don’t want the upsell price to be out of their range. You’ll need to know your audience to know that information but in general, you don’t want to sell them a product for $27 dollars and then upgrade it to $450 dollars. That’s too big of a difference.
A downsell is not something you really want to make a habit of offering, therefore consider how you might need to offer a downsell to keep a customer. There are a couple of reasons to use downselling – cart abandonment and clicking away from the sales page.
To provide a downsell opportunity you need to have the right technology installed. For example, you might use Leadpages.net to set up a pop-up that is shown to the customer when they click away or abandon the cart.
There are several ideas of what to offer:
Your item should be either free or considerably less expensive than the first product. It should also relate very closely to the more expensive product. The reason you need to do this is because you’ll get them into your sales funnel by getting them on your email list. There you can educate, inform, and persuade them toward your other products and/or services.
Another way you can handle downsells is to install a special pixel on your website and run Facebook ads directed toward retargeting/remarketing the people who abandoned carts, visited your site and didn’t sign up for anything or buy anything. Remarket to them via the Facebook ads using a free offer or very low-cost offer to get them into your funnel.
You can offer them the same types of offers as in the pop-up. But, it will feel even more personal due to it showing up when they’re not even on your site. They’ll see it every time they get on Facebook until you stop the ad from running.
Probably the most popular form of making other offers is cross-selling. Some people call it upselling but it’s not. It’s offering purchases in addition to the chosen item, not instead of. The items should be related to the first purchase and either the same price or less expensive, with one exception. This is a good time to offer an “I’ll do it for you” option which will, of course, be more expensive.
Make the cross-sell laser targeted, such as software to help them follow your instructions in the info product. Or, a “done-for-you” option for what you’re teaching them how to do, such as a private label report that they can use as their own.
For example, when you click on a product to buy a pressure cooker in Amazon, you’re given recommendations of what to buy with it. Usually, it’ll be more lids, parts, or cookbooks for this item. You can do the same type of thing regardless of whether your product is physical or digital.
The best place to start is to go over your product funnel and your customers’ buying cycle. Ensure that you have all the right types of content and products to meet your customers’ needs and desires. Then get the technology set up that you need set up so that you can automate everything that’s possible to automate – other than direct one-on-one contact with your customers.
When you start using upsells, cross-sells, and downsells, you’ll find that you increase your profits by at least twice. Some people report even more improvement. Why? Because you’ll increase your customers’ lifetime value, improve customer relationships, differentiate yourself from other brands, enhance customer engagement, build brand loyalty, and build a bigger and stronger audience ready for any new products you offer.
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There are a lot of sellers who are using upselling techniques in ways that simply make customers mad. You don’t want to do that. You want your customers to feel good about their purchase. Follow these tips to ensure that you use the techniques effectively.
The truth is, in many ways selling is just mathematics with some persuasive writing thrown in. If you’ve convinced someone to buy, it’s now time to offer them more. Because they’re in a buying frame of mind when they click “add-to-cart”, it’s best not to just toss them aside. Instead, you want to get more out of the relationship and offer them more as well. It’s a win-win situation.
While upselling and its cousins have been around for ages, some people do take offense at it and think it’s some sort of scam. You can avoid that impression by knowing when you should not make any additional offers to your customer.
In the final post in this series, we’ll look at some of the tools that you can use to simplify all of this and how to upsell and downsell successfully…
