Benefits Of Video Marketing Pt2 (5 Secrets Of Highly Lucrative Video Marketing)
As I said in my last post, you simply MUST be using video in your marketing because if you’re not using video yet, you’re losing customers, clients and revenue.
So how can you use more video in your business? And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
Here are five more tips to get you started in the right direction:
6: Optimize your videos for search in Google AND YouTube
Here are a few tips for doing just that:
If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.
Enable embedding on your video to increase the likelihood of receiving inbound links.
Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how https://developers.google.com/webmasters/videosearch/sitemaps
Use tags for the relevant keywords. Write full descriptions and add a unique title.
7: Educate your audience
Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful.
Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it.
Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.
8: Make the most of social proof from existing customers
Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product.
Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire.
Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product.
Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product.
9: ALWAYS add a call to action!
Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.
Just remember that your videos should be 90-95% great content and just 5-10% sales.
10: Add a video to your landing pages
Video is incredibly powerful so any page that uses video well should convert better.
Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.
The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer and try to inject a little humor.
Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.
I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers.
And his sales are through the roof. Why? Because people love him and trust him.
So, there are 5 more “secrets” to make your video marketing more profitable. Now you have 10 of these secrets to boost your video marketing efforts, so go out and get video marketing.
And don’t forget to check out Video Marketing Insider: