As I mentioned in my previous post, one of the best things you can do to expand your business is to start a YouTube channel.
It’s the most popular video-streaming service boasting massive online traffic, and constant streaming services – and ultimately, it will maximize exposure and help your brand become recognized within your market.
And if you can get YouTube monetization enabled, you can even make some extra cash right inside YouTube itself.
By the way, if you are serious and want to take your video marketing to the next level, check out the Video Marketing Insider. This is a premium level membership that contains training and software to make the most of YouTube and any video marketing and is highly recommended. You can check it out here.
So, let’s look at four more ways to get your YouTube channel more views and subscribers.
Be Consistent And Add Variety
Now it’s time to determine the types of marketing videos that you want to create.
Keep in mind that you need a good balance of variety while still sticking to your overall theme. The last thing you want is to confuse subscribers who are used to finding one type of content on your channel with a whole other thing.
On the other hand, viewers enjoy a variety of video content, and there are different ways that you can produce quality content while still sticking to your theme and brand.
Depending on the type of channel you are planning to create, you’ll be able to offer a variety of content.
For example, if your channel is being created to promote other products and services, consider creating case-study style videos that highlight the progress your existing customers have made.
You could easily mix those types of videos in with product highlight videos, product review videos and even unboxing videos if you sell physical products.
Another type of marketing video is a How-To, DIY, or Tutorial. This is a good idea for when you want to demonstrate to potential buyers exactly how to use one of your products.
If your company sells home furnishings, then a How-To video about how to arrange furniture is a great way to showcase your products and educate the consumer.
Another good marketing video idea is a Listicle. These are especially popular for when you have several points to cover.
For example, a baking company may want to create a listicle video that discusses their most popular bakery treats. They can go over each dessert they offer, and then next to it on the screen list, promote an event that it would be ideal for.
And for practically any type of company, a funny, behind-the-scenes, candid video is sure to engage viewers. Show some bloopers from videos you’ve created, how you come up with video ideas, and anything else that helps viewers see the human side of your business.
For example, a telecommunications company could shoot a video of their customer service department. In between shots of representatives helping customers, some employees could be shown having fun. This is a great way to humanize your company and connect with your audience on a deeper level.
Understand Your Audience
In order to both maintain and grow your YouTube audience, it’s imperative that you know all about your current viewers and overall market. You’ll want to be able to create a visual snapshot of who your average customer is.
In truth, market research should begin long before you create your YouTube channel. The more you know about your target audience, the easier it will be to create engaging content that they’ll be interested in.
When you’re inside of your YouTube admin panel, head on over to the Analytics tab.
This is going to give you a tremendous amount of information concerning your content and the type of visitors you’re getting as well as what they are spending time watching.
On this page, you will find:
View Counts– the number of times your videos are being watched;
Average Watch Time– how long people stay on each video;
Revenue Generated– money earned;
Interaction Rate– physical engagements with content.
Pay close attention to the demographics section as well, because this will tell you:
Location in the world that your videos are being played;
Age range of viewers;
Gender of viewers.
Use this information to help your channel grow by knowing who your market is and what they want from you.
For example, make sure that your videos are being watched where you primarily offer your services. If they aren’t, then think about marketing video ideas that can help localize your content.
Depending upon the type of company you own, you’ll want to make sure that the age group and genders it’s meant for are also watching your content. If they aren’t, then come up with some new marketing videos that target these specific groups.
Once you review all the available information, head on over to the comments section on each of your videos. Take some time to see what kind of comments your videos are getting and reply to ones that will help educate your viewers and promote your channel.
And finally, the YouTube Community profile is a fairly new feature that’s starting to become quite popular. It’s basically a timeline for you to post and interact with your followers.
This is where you’ll want to post pictures that are relative to your channel, polls that will help you understand your audience, and even some fun, engaging content.
Know Your Competition
Just like your business does in the real world, you should keep tabs on your competitors on YouTube. Not only can they help you better understand your audience, but you’ll be able to find inspiration from the successful channels in your market.
Set some time aside each week to review a handful of top channels in your niche.
Pay attention to the videos that receive both the highest and lowest number of views. Watch them yourself and pay attention to the different elements included in the video as well as the general style.
- What are they doing that you aren’t doing?
- How could they improve their videos?
- What did you personally enjoy?
- What did you personally dislike?
All this information will help you improve, as well as shape your content so that it will likely appeal to most your market.
Never copy someone else’s content! Just use them as a case-study and as inspiration for your own content ideas.
And just as you do for your own videos, take time to scroll through their comments. See how viewers respond, both negatively and positively. Perhaps someone has even referenced your brand in these comments.
Take notes of their descriptions and titles, what keywords they use, and see if you can apply it to your own content.
Learn From Your Favorite Channels
Another great way to learn about YouTube success is during your downtime, when you can relax and watch videos from some of your own favorite channels.
These aren’t the channels of your competitors, we’ve already covered that. This is when you spend some time in off-market channels, meaning that you’re studying how other channels outside of your niche are increasing engagement and driving in traffic.
Just because they aren’t in your niche doesn’t mean you can’t learn something valuable from them.
In fact, it’s quite the opposite. By studying other markets outside of your own, you’ll likely be able to generate fresh, new ideas that your own niche hasn’t yet seen.
You’ll also begin to see a pattern based on the content style that people are more excited about as well as how the channel owner chose to produce that content and in what formats (candid, professional, how-to style, etc.)
So, the next time you watch a video from one of your favorite creators, ask yourself a few questions.
For example, what about this video is holding my attention? Remember that YouTube is all about clicking, clicking, and clicking.
If this is a channel that you’ve been subscribed to for a while, then what keeps you coming back? Is it the graphics, variety of videos, tone, style, or something else?
Look at the techniques they use to keep viewers returning day after day. Perhaps they include giveaways, fun facts, candid interviews, or live streaming sessions. Are any of these something that you can do on your own channel?
Get those creative juices flowing!
If you want to know more about setting up your YouTube channel the right way, check out the featured resource below for an expanded version of this article covering 11 tips; download, read it and take action 🙂