How To Use Video In Marketing

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Video In Marketing

In the old days, just about everything online was based on text and images. It wasn’t because people weren’t interested in watching video; it was simply a matter of the slow streaming and download speeds that were common at the time made them virtually impossible to watch without the dreaded buffering ruining the experience.

It could take several hours to download a single movie, or 10-20 minutes to download a music video and the vast majority of people just don’t have the patience to wait that long.

But times have changed a lot over the last few years and if you aren’t using video as a part of your marketing strategy then you are seriously missing out!

These days, smooth streaming is possible in many areas of the world because download speeds are getting faster all the time. It’s now possible to stream full HD videos with little to no buffering in a large portion of the world.

Now that internet speeds have made this possible, video has quickly taken over as the type of media that most people prefer to consume online.

Even websites which previously focused primarily on text or image content have now moved toward video, including Facebook, Twitter, Instagram, and more.

You may be wondering if video could even be helpful for your business.

Perhaps you’re in a market that doesn’t usually make use of videos often but does that mean that you should ignore it?

Absolutely not, and it may just make you stand out from your competitors if there is a lack of video in your niche.

The truth is, just about any market you can think of can benefit from the use of videos.

For example, think about a local paint contractor. You might think the company would have no use for video, but this is one way such a company could actually stand out from the crowd.

Most people in similar businesses just post photos of their work on their websites and social media, but videos could increase their business in many ways.

For example, using videos could:

  • Show their work in a much more detailed way than you can with simple photos
  • Bring in additional traffic through SEO and posting videos to various video sharing and social media sites
  • Attract search engine traffic, since videos tend to rank more quickly and easily than other content
  • Present your content in a more effective way than other types of content

Almost any type of website can benefit from the use of video.

Restaurants can use it to show the sizzle of the steaks they serve. Professionals who offer a service can use it to demonstrate their abilities.

Retail websites can show how well their products work, or how high the quality of their material is. Tutorial websites can create lessons that make it easier for students to learn.

Creating Videos

Video In Marketing

Videos can enhance nearly every site, but a lot of people are worried that it’s too hard to create videos.

However, that simply isn’t the case any more. You can use basic tools which are free or very cheap, such as Screencast-o-matic to record basic videos.

And if you have a webcam, you can record both your screen and yourself at the same time.

In fact, these days creating simple videos is not much harder than sending an email or posting on a blog. If you already have a blog or website, you are definitely capable of making videos.

There are plenty of services that make it easy to create videos, including:

Animoto >>

Vidnami (Content Samurai) >>

Rocketium >>

Doodly >>

These services will have you cranking out all sorts of videos from sexy animated videos to doodle and whiteboard videos in next to no time at all.

Of course, you can use these videos for social media, sales pages and for delivering course material. The possibilities are endless.

Editing Videos

Video Marketing

And you will probably want to edit videos too and this is where Camtasia comes in.

Camtasia is a very powerful and user-friendly tool to make editing you videos a cinch.

And if you want to master Camtasia, you should really take a look at Camtasia Mastery as it is an incredibly comprehensive video training course taking you through all the editing options and tricks to make the most out of Camtasia.

Once you have created your videos you will be able to use them in all sorts of marketing campaigns and strategies that can really increase brand awareness, build authority and boost sales.

Finally, let’s look at some ways to use videos profitably — how to really make the most out of your videos.

Here are a few great ideas for ways to incorporate video onto your websites:

  • Think about uploading your sales videos to YouTube. This could give you the added benefit of getting additional traffic from YouTube and search engines.
  • Do roundups of similar types of videos. You could make a blog post with several different videos, all focused around a specific topic. For example, you could title your video, “5 Ways to Draw Trees” and embed five different video tutorials, describing each one.
  • Film yourself or someone else using your product in order to demonstrate how easy it to use, how well it works, etc.
  • Approach a topic from two opposing viewpoints, including one or two videos from each side in order to represent both points.
  • Use video to demonstrate something that might be difficult to understand with text or images.
  • Use video to show examples of what you can do, in order to get clients to hire you.
  • Have a video pop up asking visitors to follow you on social media, subscribe to your email list, visit your sponsor, or take some other action.

The best way to use video is explained in a fantastic training called Video Marketing Insider and this is quite simply the best course on video marketing that I know and the creator is constantly adding and updating the content.

Plus you also get access to a number of softwares when you sign up so I suggest you check out Video Marketing Insider as soon as possible.

If you want to dive a bit deeper, then there are another couple of posts that you may find useful which cover the benefits of video in marketing in more detail and you can find part 1 here and part 2 here.

OK, there you have it. A quick overview of why you should be using video in your business and a few tips on how to incorporate them. Now get recording…

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