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4 Ways To Find Topics For Your Content

4 Ways To Find Topics For Your Content

4 Ways To Find Topics For Your Content

The kind of content you’re going to need will vary and include things like lead magnets, paid products, blog posts, guest posts, newsletter content, video content, social media content and so on. That means you will need to come up with a whole lot of topic ideas for all of this content.

The question is, how do you generate all these ideas? That’s what this checklist will help you do.

Let’s get started…

Step 1: Check Paid Products

Your first step is to look at paid products – especially popular bestsellers – to help you generate topic ideas. One advantage of this method is that you get to multitask. Not only do you get topic ideas, but you also get to do your market research at the same time.

Here’s how to use paid products to generate ideas:

  • Look for bestsellers. You can search for your niche keywords on sites such as ClickBank.com, JVZoo.com, Udemy.com and Amazon.com. Then pay attention to what topics sell well in your niche.
  • Browse tables of contents. The idea here is to look at the tables of contents inside popular products in your niche, as each chapter or section may be a potential topic idea.
  • Check sales letters. Search your competitors’ sites for infoproducts, and then read the sales letters. Each item in the bulleted list is likely a potential topic idea for you.
  • Search Google. Here you search for your niche keywords alongside words such as book, video, membership site, buy, purchase, download and similar. The product as a whole will help you generate topic ideas, plus the table of contents or sales letter will give you even more ideas.
  • Read niche magazines. Check the cover articles first for ideas, as these tend to be the most popular topics. Then read the table of contents to generate even more ideas for your next piece of content.
  • Check PLR content. Go to sites that sell private label rights content – there you should be able to generate dozens of additional ideas for your own content. Bonus: if you hit upon a topic you really like, you can purchase the PLR and use it to create your content.

Important…

Remember, you’re generating IDEAS as you go through all these paid products. In no way will you copy anyone’s work. Rather, you’re just looking for topics to write about (using your own perspective, information and style of teaching).

Step 2: Browse Free Content

The next step is to check free content to generate even more ideas.

Check out these ideas:

  • Check blogs. Each of your competitors’ blogs can help you generate dozens of ideas. Each post is a potential idea, plus each major point within a post can be a separate topic idea.
  • Visit niche groups and forums. Another good place to get ideas is on niche groups (such as Facebook groups) as well as niche forums. View popular posts to get topic ideas. Also check the archives to see what topics come up repeatedly.
  • Browse social media. Check your competitors’ pages on Facebook and Twitter, paying particular attention to posts that get a lot of likes, shares and comments.
  • Visit YouTube. Insert your niche keywords into the search bar, and you’ll likely get dozens of videos in return. Each video is a potential topic idea, plus you can watch the videos to get even more ideas.
  • Check SlideShare.net. Pay particular attention to the most popular presentations.
  • Browse Quora.com. Each question on this site provides a potential topic idea, plus each answer will give you even more ideas.
  • Subscribe to niche newsletters. Each email you receive could give you at one or more potential topic ideas.
  • Check your inbox. Here you check the emails your audience sends to you, such as their questions. Each of these questions is a potential topic idea.
  • Run a Google search. Here you can enter a broad search for your niche keywords and see what comes up. Or you can run specific searches, such as: [niche keywords] FAQ. (Each question and answer is a potential topic idea.)

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Next…

Step 3: Use Keyword Tools

Still another way to uncover topic ideas is to use a keyword tool such as WordTracker.com (or your favorite tool).

Simply enter your niche keywords, and the tool will return dozens of results, each of which is a potential topic idea for you.

Step 4: Check Your Content

You can also generate topic ideas by checking your own content on your blog, social media and other platforms. This is an often overlooked place to find ideas for new or updated content but shouldn’t be overlooked because it can be a real opportunity to find fresh readers.

As always, pay particular attention to popular topics (such as ones that get a lot of comments on your blog).

Then ask yourself these questions:

  • Can you update this piece of content and republish it? Let’s suppose you’ve found an older, outdated piece of content that was popular when you first published it. Can you update the content and re-publish it on your platforms?

For example, if you have a gear list for bloggers that you created five years ago, you can update the list with the latest tools.

  • Can you expand on this content? Let’s suppose you have a short blog article. Can you expand on each point in the article to turn it into a report or other longer piece of content?
  • Can you turn this content into multiple smaller pieces of content? Let’s suppose you have a blog post that shares ten tips. Each of those ten tips is a potential topic idea, meaning you could turn each tip into its own full-length article.
  • Can you change the content into a different format? Let’s say you’ve found a checklist on your blog (like this one). You could expand on it and turn it into a regular article or a report. Or you might turn a text article into a video, or a video into a text article.

Conclusion

If you follow the steps above, you’ll easily create a list of more topic ideas than you have time to write about. And that is a good position to be in!

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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Creating Harmony Between Work And Home Life

Creating Harmony Between Work And Home Life

Creating Harmony Between Work And Home Life

The connection between your work and home life is extremely strong even if it’s almost invisible. Have you ever had a day when you just couldn’t do your best at work because you had some family issues at home?

Or maybe your gym workout wasn’t as good as it normally is because you had a quarrel with your spouse?

We’ve all had times where our emotions affect our work performance… and the reverse holds true too. Work problems can show up as squabbles in the family life too.

We’re not like airtight submarine ballast tanks that operate independently and function normally by shutting out different parts of the tanks if there are leaks.

Human beings are much more complex. Our work life and home life merge in a multitude of ways. The best way to ensure that we are performing optimally will be to harmonize our work and home lives.

Watch Your Diet

You are what you eat. If your diet is high in processed foods and you’re burning the candle at both ends by guzzling caffeinated products constantly, you’ll not be feeling your best.

Good health leads to better work performance and a clean and nutritious diet is crucial to ensuring you are getting all the nutrients you eat. What you eat is just as important as what you do not eat.

It’s easy to let your diet slide and grab whatever food is most convenient rather than what’s best for your health. In many cases, our jobs are sedentary.

This leads to creeping weight gain and before we know it, we’re overweight or obese. This leads to a lack of energy, lower concentration and higher stress.

By cleaning up your diet and eating what’s right for you, you’ll indirectly elevate your work performance to the next level.

Relationships Must Not Be Sour

Avoid arguing or fighting with your spouse constantly. Strife in the home is a vexation to the spirit and it’s difficult to give your best at work when you’re replaying the tense scenarios at home and reliving the negative energy that comes from these types of situations.

Aim for consensus rather than conflict. Communicate with your spouse and family often to ensure that everyone is on the same page. There’ll be fewer occasions where people in the household butt heads.

You’ll have more peace of mind and be happy at the work place, even if you’re working from home.

Late Nights

Late nights can lead to groggy mornings. Sometimes we feel a need to stay up late so that we squeeze in as much life as possible into our day. There’s even a slang for it these days – FOMO, which stands for fear of missing out.

We want to do more work, binge watch as many Netflix shows as we can, party hard and so on – and we want to do it all at once. When you’re young, this is possible.

As you get older, one late night at a pub might leave you feeling groggy for two days. So, it’s best to err on the side of caution and not overdo things.

Go to bed earlier so that you wake up feeling refreshed. You’ll be ready to give your best at work when you’ve had a good night’s rest.

Bad Habits

It goes without saying that negative habits such as alcohol, smoking, etc. can take a toll on your health. Other addictions such as gambling, addiction to pornography, etc. can lead to disastrous consequences at home, which in turn will affect your work adversely.

So, keep an eye on the activities in your life that may come back to bite you. Once you lead a clean lifestyle, you’ll find that there’s harmony at work and at home.

While challenges may crop up, they will be fewer and far between… and much more manageable. This is a good place to be.

Gratitude At Work And Home Provides Peace And Acceptance

There’s a saying that gratitude is the best medicine because it heals your mind, body and spirit and attracts more things in your life to be grateful for.

When you have an attitude of gratitude, it’s almost impossible to be unhappy and discontented. The problem that most people face is that they want to be grateful, but life just gets in the way.

If they have a job and their boss is unreasonable, they hate their job instead of being grateful for being employed. If they’re in good health, they may dislike being a few pounds overweight.

If they’re earning three thousand dollars a month, they envy their neighbor, Bill, who makes 10 thousand dollars a month. It never ends.

Here’s what most people don’t understand – you can be grateful for what you have without forcing yourself to like your current situation.

You may hate your job, but you can be grateful that you have a source of income to pay your bills and put food on the table. Now go ahead and look for a better job.

The same applies to everything else. You don’t have to like the way things are, but you have to accept them and look for the silver lining in the dark clouds.

There are a few ways you can do this.

Practice Mindfulness

Mindfulness helps you live in the moment. If your work at home business isn’t thriving as well as you had hoped, be mindful that you’re at home in comfort.

You don’t need to put up with a daily crowded commute. You’re still making money and that’s good. Now ask yourself what else you could be doing to take your income to the next level.

Be mindful at all times and watch your thoughts. Every single time a negative thought creeps in, replace it with something you’re grateful for. This one habit alone can be a life-changing one.

Keep A Gratitude Journal

One excellent way to establish gratitude as a habit will be to keep a gratitude journal. Many successful people write down three things that they’re grateful for every single day.

This action helps you focus on what is good in your life. It aligns your thinking towards positivity. This is crucial to having a healthy and happy mindset.

An attitude of negativity will only make things worse and your constant setbacks and bad luck will be a self-fulfilling prophecy that only keeps you in a hellish prison of your own mind.

Keep a gratitude journal. It’s a key to a kingdom of riches that await you.

Be Grateful For Your Challenges

Even when times are challenging, seek to find something to be grateful for. You’ve just started a new exercise regimen to lose weight and your legs ache?

That’s fine. At least you have a pair of legs that work. It’s just a matter of time till they get stronger. See… this simple shift in thinking motivates you to do better rather than hate yourself for letting your health slide.

Help Others

Here’s a hard truth – there will ALWAYS be people worse off than you. It could be financial worries, emotional turbulence, health issues, etc. We’re all fighting our own battles, but some definitely have it harder than others.

By lending an ear to those in need and doing what you can to help them, you’ll feel empowered and happy that you were able to assist someone else. There’s immeasurable power in helping your fellow man.

It not only helps them, but it helps you too. You’re never be totally broken, if you are able to help someone else… and if you can help them, you can help you.

And this knowledge will keep you going even when times are bad.

The pointers above are just the tip of the iceberg. Many books have been written on the power of gratitude and there are so many practices from journaling to yoga intentions to much more where gratitude is used to elevate you to the next level.

Do your research and make gratitude at work and at home a part of your life.

Whatever you want in life will require discipline to achieve and maintaining a healthy work life balance is a small part of that. And if you want to know more about harnessing the power of self-discipline, then check out the featured resource below for a free report; download, read it and take action 🙂

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4 Steps To Set Your Content Goals

4 Steps To Set Your Content Goals

4 Steps To Set Your Content Goals

Before you sit down to write a single word on your next piece of content, you need to set a goal for the content.

That way, you can craft the content around achieving that goal.

How do you set these goals? That’s what you’re about to find out.

Let’s get started…

Step 1: Consider The Big Picture

 

Before you pick a goal for an individual piece of content, you’ll want to first review your overall goals for your business and your content strategy. That way, you can ensure that your individual pieces of content do indeed support your overall goals.

Ask yourself these questions:

  • What do I hope to accomplish with my overall content strategy?
  • Who do I want to help with my business and content?
  • What type of content will best help me achieve this goal?
  • Where should I post this content?

In other words, you want to determine who you will help and how you will help them.

For example, your overall business (and content) purpose might be to help single moms live balanced, empowered lives (while generating income for yourself).

 The key here is that you need to be specific with your goals.

For example, what kind of help will your business provide for these single moms?  How many sales do you want to make? How much time can you invest in this endeavor?

Pick measurable, specific and realistic goals for best results.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Then move on to the next step…

Step 2: Determine The Goal For This Content

Now that you’ve got a good understanding of your overall goal (i.e., your business and content strategy), you need to decide the goal for the specific piece of content you’re about to create. For example, do you want this content to:

  • Generate traffic? If so, how? (E.G., SEO? Viral Traffic? Other?)
  • Build your list?
  • Presell a product?
  • Get people to join a contest?
  • Encourage people to join a webinar?
  • Get people to fill out a form (such as a quote form)?
  • Get people to call your business?
  • Establish your expertise?
  • Build your brand?

And similar. Select your goal, and then move on to the next step…

Step 3: Select Content That Fits Your Goal

Now that you know your goal, your next step is to determine the best content format to achieve that goal. For example:

  • How to/tutorial.
  • Tips list.
  • Single tip.
  • Opinion article.
  • Resource/gear list.
  • Checklist
  • Worksheet
  • Template
  • Swipe
  • Planner
  • Video
  • Audio
  • Live content (webinar).
  • Meme
  • Comic
  • Infographic
  • Product review.
  • Product comparison.
  • Case study.
  • Motivational story.
  • Direct ad.
  • Search engine optimized content.

And similar.

Example #1: If your goal is to generate viral traffic on social media, you’d likely select a short piece of content such as a meme, tip or quick video.

Example #2: If your goal is to presell a product, then there are two approaches: 

  1. Direct sales approach. Here you use a promo piece of content, such as a product review or comparison. 
  1. Indirect sales approach. Here you create “useful, yet incomplete” content. For example, if you’re selling a weight-loss course, then you might offer five weight-loss tips. The content is genuinely useful, but it’s incomplete because it doesn’t completely solve the reader’s entire problem. You can then point them to the course for additional help.

TIP: Be sure to pick a topic that also helps you achieve your goal. You may need to do some market research to be sure this is a topic that your audience really wants.

Pick the format and topic that best fit your goal, and then move on to the next step.

Step 4: Craft Content Around Your Goal

Now that you’ve decided on a goal, format and topic, you can start creating your content.  Be sure that you structure your entire content around achieving your goal.

Example #1: If you’re looking to generate sales from your free content for a paid offer, then your free content should include the benefits of the paid offer.

 Example #2: If you’re looking to build your expertise, then be sure your content is “fresh” – it should include a unique angle/approach to the topic, and/or unique tips or other information that people can’t find anywhere else.

 NOTE:  Please keep in mind that no matter what the goal is for your business, the goal for your audience is always to provide useful content that will help them solve their problems, reach their goals and/or enjoy their interests.

No matter what your goal is, you’ll want to end the content with a call to action (CTA).

Your CTA should have the following parts for best results:

  1. Tell people what to do.
  2. Tell people how to take that step.
  3. Give people a good reason to act now.

A good reason to act now may take multiple forms:

  1. When there is a (real) limited time only offer that would provide additional paid help to your audience. E.G., “This offer ends soon, so grab your copy right now…”
  2. When there is a built-in deadline that is important to the audience. G., “And do it now, because your wedding day will be here faster than you think…”
  3. When there is a legitimate danger to the audience if they don’t act quickly. E.G., “Don’t become a victim who gets scammed or robbed – find out how to protect yourself from con artists and thieves when you travel overseas…”

For example, here is a CTA for joining a list:

 Your next step is simple: click here to join the mailing list in order to get “Part 2” of this article. And do it now while you can still get this valuable information for free.

Let me share with you a few other templates you can swipe and use:

Purchase a Product:

If you liked these five tips, then you’re going to love getting your hands on the complete guide to [achieving some result]. Click here to get your copy – and be sure to use coupon code [insert coupon code] to save [$ amount]. But hurry and order now, because this offer expires [insert when it expires].

Join a Contest:

How would you like to win [describe two or three of the top prizes]? It’s easy to enter – just [describe how/what to do]. Click here to enter for your chance to win – and hurry, because this contest ends soon.

Share this Content:

If you loved this content, then you’re going to want to share the smiles with your friends. Click here to share it on Facebook, because you know your friends are going to love this as much as you did.

NOTE:  A quick word about “urgency” … while there is no doubt that you can forcefully call people to action with manipulation and get higher conversions, please don’t do this.  Rather than attempting to talk people into something they don’t really need by pushing their internal “fear of missing out” button, give them a compelling reason to make an intelligent decision to buy your product if it’s something they actually need.

Now, let’s wrap this up…

Conclusion

Some marketers push out content just to fill space. Don’t do that. Instead, create content that helps you achieve a goal. You can get started doing this with your very next piece of content by utilizing what you just learned inside this checklist.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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Use Past Mistakes To Build A New Success Mindset

Use Past Mistakes To Build A New Success Mindset

Use Past Mistakes To Build A New Success Mindset

Every single decisions matters. Every choice you have made in your life has led you to the point you’re at now.

And when I say that you are probably thinking of all those big choices you made. The choice to go into a certain career for instance, the choice to move to a certain part of town and the choice to marry a certain person. Change any of those pivotal moments and everything would be different.

But what about those smaller choices? And what about the choices you make all the time, simply through inaction. When you choose not to look for other work, when you choose not to challenge the system.

And when you choose to ignore the nagging voice inside that is telling you: there’s more to life than this.

It’s scary stuff because it means that no moment in your life is inconsequential. But it’s also incredibly liberating – right now, you have a million choices open to you and you can take any of them. But how to know what to do?

Make A Map Of Failure

If there’s anything you’re unhappy with in your life, then chances are that you got there by making certain choices and decisions. These are your failures, and you are now bearing those scars in your daily life.

Many of us will accept our lot in life and accept these mistakes and thus continue to live a life less satisfying.

But what if we change this approach? What if instead, we take those things we’re unhappy with and we vow to learn from them – to not make those mistakes again.

Did you get to the point of being unhappy in your work by not speaking up and going after a raise? By not looking for work elsewhere? By not taking the chance to go after your dream?

Are you unhappy with your financial situation because you chose not to budget? Or because you chose to take out a loan for something you didn’t need – something that didn’t help you on your path to success?

Don’t feel bad about these mistakes – just recognize them for what they are. And knowing that, use the opportunity to head out there and really make a difference – to embrace the life that you want.

Next time the opportunity comes up – take it. And don’t fail to speak up: start telling people what you want. Want to fix your finances? Come up with a budget and stick to it.

It’s not too late, if you are able to learn from those mistakes!

Use Your Daily Goals To Help Develop A Success Mindset

We have all heard of setting goals to get ahead in life; it is espoused by pretty much every self-help or personal development guru out there.

And goals are important as they act as a destination that you are working towards. If you don’t do that, you can wander through life aimlessly and wonder why you haven’t achieved anything!

So, with that being said, what is your goal in life?

For some it is to get into shape. For some it is to get rich. For others, it is to see the world.

There is no right or wrong answer to the question because what is important for one person will be unimportant for another.

Now what is your daily goal?

This is a very different concept but actually the daily goal is far more important than the overarching goal – at least if you really want to achieve the things that you’re dreaming of. And why is that?

Goals are often too vague

The big issue is that for many of us, our goals are much too broad and much too vague. Even if you have a ‘specific target’ like losing 5 stone in a year, this is still much too broad and vague.

Losing that amount of weight is not entirely within your control. There’s lots you can do to increase or decrease your chances of success and of course you’re mostly responsible… but there are other factors at play here too like your health and like your metabolism.

What’s more, is that having a goal that is that far away can actually make it all too easy to cheat. You know you have a year to lose the weight, so what does it matter if you eat a bit of cake today?

And it makes it easy to get disheartened too – when you get 6 months in and realize that you’re actually heavier than you were before.

Daily goals fix all that

But daily goals fix all that. Start with a vision – a very abstract vision of what you want – and then break that down into the smallest possible steps that you can execute every day or every week.

In the case of losing weight, your goal might be to eat no more than 1,800 calories a day, or to go for at least a 10-minute run every day. That’s a small goal but it’s perfect for sticking to because it is completely within your control.

If you don’t manage to run just that little bit, then you only have yourself to blame. There are no excuses to be made – it’s pass or fail. But at least tomorrow you can try again.

And guess what? If you keep accomplishing those smaller daily goals, they eventually add up. Eventually, you manage that big goal.

Focussing on the small, achievable goal directly in front of you is a great way to get to your destination. They also serve as milestones, and you can look back during your journey to see how far you have come and this can be especially helpful if you are struggling for motivation.

It is important to enjoy the journey and not just the destination or you will be missing out on so much. To know more about enjoying the journey take a look at this premium training here at a very affordable price.

And the same goes for every other type of objective too. The best way to earn money is to build a business a little every day. And the best way to write a novel, is to write a page every night!

As you probably already know, having a strong mindset is critical to any attempt to finding your goals and staying focused on them, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 😊

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5-Step Content Creation

5-Step Content Creation

5-Step Content Creation

If you’re an infoproduct creator, online marketer, blogger, author or other online business owner, then you’re going to need to create ongoing content to serve your audience.

Whether you’re creating free content, paid content, short content, long content or anything in between, this 5-step ‘checklist’ will serve as an overview of the overall steps you will need to complete.

Of course, not just any content will do. It needs to be GOOD content – something useful, something engaging, and something your audience wants.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

How do you create this sort of in-demand, helpful content? By following this simple five-step process:

  • Step 1: Choose a Topic
  • Step 2: Create Your Outline
  • Step 3: Craft Your Content
  • Step 4: Call Readers to Action
  • Step 5: Convey Benefits

Let’s walk through the steps…

Step 1: Choose A Topic

In order to choose a topic, you need to do the following:

  1. Pick your goal. For example, do you want your readers to buy a product when they’re done reading? Join a mailing list? Register for a webinar? Share your content? Take action on what they just learned? Make progress toward their desired outcome? Pick one primary goal and then move on to the next step.
  2. Select an in-demand topic. Here you need to do your market research to figure out what your audience wants. A good way to do this is to find out what they’re already buying. If people are buying products on a topic, they’ll likely be interested in reading about them on your blog or elsewhere.

TIP: Go to marketplaces such as ClickBank.com, Amazon.com and JVZoo.com and search for your niche keywords – then check what topics are selling well.

  1. Choose the right format. What sort of content best fits your needs? A how-to article, a FAQ, a tips article, etc.?

Let me share with you a typical example…

You’re selling a dieting guide. You do your market research and find out that people are really interested in getting rid of belly fat. You then choose to create an article such as “10 Tips for Boosting Your Metabolism to Burn More Belly Fat.”

Next…

Step 2: Create Your Outline

Your next step is to outline and organize the talking points for your content. How you do this depends on what content format you chose.

Here are three different outlines to use:

  1. Chronological outline, which is for step-by-step content. This works for how-to tutorials, case studies and other similar process-oriented pieces.
  2. Complexity outline, which is when you order content from easiest to more difficult. This works for content in the form of tips, FAQs and other list-oriented pieces.
  3. Categorical outline, which is where you group information by categories. For example, if you create an article with social media marketing tips, you might create three groupings: Twitter, Facebook and LinkedIn.

The key here is to…

Create as detailed of an outline as possible, which will make the writing easier.

You’ll want to first brainstorm information you’d like to include in your content and then research the topic to pick up extra talking points.

Once you’ve got a detailed outline in place, then move on to the next step…

Step 3: Craft Your Content

Now you need to craft your content in a way that keeps people engaged and naturally leads to your call to action.

  • First, let’s talk about creating engaging content. Avoid stuffy “textbook style” content or trying to impress people with your big words. Instead, create content that an 8th or 9th grader could easily read and use a friendly tone as if you were speaking to a friend.
  • Secondly, provide at least one piece of unique content if possible. Share a unique tip or just present the information in a unique way. Take a look at this lesson as an example, where I’ve used alliteration – each of the five steps of this process starts with the letter “C.”
  • Finally, develop your content to lead to the CTA (call to action). For example, if you’re preselling an offer, then create content that’s useful (to help solve part of a problem), yet incomplete (so that you can promote a related paid offer for additional help).

Let me give you a couple of examples of this last point….

  1. An article sharing dieting tips is useful, but readers need to purchase the paid offer (a diet guide) to get the full details on how to lose the weight and keep it off.
  2. An article providing an overview of the steps for writing a sales letter is useful, but readers need to purchase the copywriting course to get in-depth training for each of the steps mentioned.

Step 4: Call Readers To Action

In Step 1, you chose a goal for your content. Now you need to encourage people to take your desired action by inserting a call to action. This is where you tell people what to do next.

E.G., “If you liked these tips for burning belly fat, then you’re going to want to download this free set of fat-burning meal plans and recipes. This set makes it both easy and delicious to lose weight! Click here to claim this offer now…”

Step 5: Convey Benefits

Your final step is to convey the benefits of your content by creating an appealing title that promises help for solving a problem, reaching a goal or enjoying an interest.

For example:

  • [Number] Secrets of [Getting a Benefit]. E.G. “3 Secrets for Rapid Fat Loss – Even If You’re Over 40.”
  • How to [Get a Benefit] In Just [Short Amount of Time or Small Number of Steps]. G., “How to Double Your Conversion Rate With a Five-Minute Tweak.”
  • [Number] [Type of] Tips for [Getting a Benefit]. G., “17 Homeschooling Tips for Transforming Your Kitchen Table Into a Fun and Effective Learning Environment.”

NOTE:  Be sure to be truthful in your titles, offering “hope, not hype.”

Conclusion

These five basic steps will help you create just about any kind of content that you can use to generate traffic, build relationships, presell offers, and generate direct sales as you provide real help for your audience’s wants and needs.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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