Get Your Free Report On How To Develop A Strong Mindset...
Just enter your details in the form below and we'll send you the free report which expands upon this article.
Just enter your name and email below to get instant access!
Tips
10 Daily Habits Of Successful People
10 Daily Habits Of Successful People
Having big goals for your life is exhilarating, exciting… but it can also be utterly terrifying, even paralyzing. If you create daily habits to optimize certain aspects of your life, however, you’ll create a sturdy foundation to take risks from. They add a sense of reliability to your day so no matter how many risks you take, your habits will always be there to depend on and will help you to stay grounded and focused.
It may be tempting to try to develop multiple habits at once, but that could be a recipe for failure; a bit like multitasking, the idea appears to be sound but in reality, it simply doesn’t work!
We can look to successful people for clues on how they have managed to rise to the top. They have developed many habits, from proper eating to self-care. Let’s look at ten examples of daily habits you can use in your life.
Take a look at the list and if you like the look of a particular habit, try to incorporate it into your daily life. But you need to focus on one habit at a time.
Focus on creating and building one habit for at least a month before trying to incorporate another one. This should give you enough time to make the habit become ingrained, so you don’t have to work on it so much. Only then should you consider adding another. Just remember that creating good daily habits takes time.
If it takes longer than a month, that’s fine. Some habits will take longer to build than others. Just stick with it until it becomes a habit. You need to be committed to this or it won’t work.
OK, let’s look at the ten habits now to give you some ideas on what you can use to start experiencing life at the next level.
Sleep
The body needs proper sleep to function, and it should be around 7 to 8 hours a night. Healthy daily habits are a solid foundation to build your life around to give you energy to perform and to enjoy life.
Amazon founder Jeff Bezos believes that it best not to set an alarm clock but to wake up naturally.
This can be accomplished by telling yourself what time you want to wake up in the morning and constantly getting up at the same time.
Repetition
Sidney Crosby is considered to be one of the top hockey players in the world. He attributes his ability to do repetitive drills consistently as one of the reasons for his success.
He has gotten to the point where he can do amazing things with a puck without even thinking about it because he has drilled it so much.
When you have a new habit you want to install, you can succeed by doing the habit repeatedly day in and day out until it is entirely natural.
Reading
Reading and learning new skills go together.
When you build a reading habit around self-development and ensure you read that topic every day, you will have greater success.
Major investor Warren Buffett credits his consistent habit of reading financial newspapers daily with much of his success.
Reflection
Apple founder Steve Jobs used morning reflection to build his computer company into a powerhouse.
He started by asking himself a straightforward question that you can use, “if today was my last day on earth, would I want to be doing what I am doing today?”
Steve Jobs found that if he answered negatively for a few days in a row, that meant he needed to change something. Make morning reflection a habit to start your day with.
Self-care
Self-care is a habit we all need. When we take care of ourselves, we can put our best foot forward and take care of our families.
Tesla founder Elon Musk insists on showering upon waking up. He says that he just doesn’t feel right if he showers later in the day. Showering first thing allows you to clear brain fog.
It is also a time to practice gratitude sayings since you are getting ready to excel in your world.
Meditation
Oprah Winfrey is another very successful person who does not use an alarm clock because they jar her awake.
She is a big believer in the habit of morning mediation as well.
This is part of her daily routine. When you do morning meditation, you begin your workday focused and with clarity.
Observe
Walmart is everywhere, at least it seems that way. Sam Walton started the Walmart stores, and he had a success habit that served him well.
Sam was known to carry a recorder with him to keep a record of everything he observed in a day.
He understood that trying to rely on his memory alone would not work. In this daily habit, you could use a notebook or a micro recorder. This habit is great for everyone but is a stand out for entrepreneurs and creative people.
You will see many things throughout the day that you could put into your creative work.
Gratitude
Richard Branson is a famous entrepreneur, and his main company is called Virgin. Richard believes in the daily habit of gratitude for all that he has.
When you wake up in the morning, you can start by being grateful for a new day, a unique opportunity to shine. Be grateful for even the smallest things in your life.
You can even write these things down in a gratitude journal so you can read them whenever you want to give you a boost and to put things into perspective.
Lists
Benjamin Franklin was notorious for making lists.
He made lists of things to do in the day to help other people and lists of values he should adopt to avoid bad habits.
Lists can be great for many things. One good habit is to make a short to-do list before you go to bed, simply stating what your top 3 priorities will be upon waking up.
Visualization
Tony Robbins has been motivating people for many years. He has a very specific habit of starting his day. Each tiny habit is connected, and you will see major success if you follow this habit:
- He practices breathing for one minute
- He expresses gratitude for three minutes
- He experiences connection for three minutes
- He visualizes for three minutes
As you can appreciate, a lot of this is dependent on the way you think and if you want to know more about developing a good mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊
3 Quick Tips To Boost Creativity And Focus
3 Quick Tips To Boost Creativity And Focus
Creativity is sometimes a difficult process to capture, and you can’t force it.
When you are trying to get into the creative flow, it can sometimes be difficult to get ‘into the zone’ and get the creative juices flowing.
If you have ever experienced this, and I suspect everyone reading this has at some time or another, don’t despair or (even worse) give up. This is just the nature of creativity.
That being said, there is always a way to dial in your focus and get the best creative work out of you, from devising the optimal workspace to choosing the right tools and even whether it is a good idea to collaborate with others on a particular project and we are going to look into these options right now. Use them to boost your creative thinking to get things done.
Create A Workspace That Helps You With Creativity And Focus
The environment that you choose to work in can have a significant impact on your performance. The way your workspace looks and feels and how it’s set up can completely change your ability to work well, both creatively and normally.
In order to get the most out of your work, you need to make your workspace as comfortable and well designed as possible. For a great negative example of a workspace, look at the typical cubicle.
It’s a copy-paste design that’s easily manufactured and highly efficient to build, but is absolutely awful to work in. Plain, bland, neutral colors in an area that looks nearly identical to everyone else’s, with very little in terms of customization.
This type of space will stifle your creativity for sure, and may not even be the best place to focus for some people. The first thing you’ll want to do when creating your own workspace is think about the aesthetics and décor you select.
It may seem unimportant, but if you’re going to be spending hours upon hours in this same place each day, you’re going to want it to look nice. Get comfortable furniture for you to use.
So many office chairs are uncomfortable, so get yourself a nice, ergonomic chair that you can stand to sit in for hours at a time. Additionally, get yourself a top-quality desk that fits your space well and has everything you need, from drawer space to the right height to fit your personal build and preferences.
Don’t shy away from putting up decorations. Don’t just go for the typical office motivational posters but put up stuff that you actually like the look of. Some people might put up some floral designs, while others might prefer a more old-style wood design.
Whatever you choose, just make sure it’s something that you like. Finally, you should stock it up with technology that you need and will use – items that make the place more comfortable to work in.
Get your computer and monitor set up, and maybe even a phone charging station. For creative designers, have a drawing tablet set up that you can work with. You can even include amenities like a mini fridge that might not be directly related to work, but still make the place nice (and convenient) to work in.
The idea is for you to create an atmosphere that you really don’t mind spending time in, because if you hate your office space, you’re definitely going to lose your focus and stifle your creativity.
Choose Tools Wisely So Focus Doesn’t Interrupt Creativity
Technology and the tools we use to boost our productivity are usually discussed in tandem, and for good reason. Technological advancements have made productivity go through the roof, allowing people to communicate and work faster than ever before.
However, this is a double-edged sword. Along with all of the productivity-focused advancement, there are also a ton of instant entertainment options available, which could throw you off.
Choose your tools wisely in order to better focus while you’re working. For example, if you’re a graphic designer, and you use a tablet to do your work, such as an iPad, you’ll know that it’s not just a device for drawing and designing.
Rather, it can instantly access movies, TV shows, social media, and more. If you’re easily distracted, then you’re left with a tool that can instantly allow you to distract yourself, if you so choose.
If you can instead do your design work with the simple pencil and paper, and later on transfer it to your photo editing program of choice by scanning it, then you won’t be distracted during the creative design process.
The final touches of it can be done using technology, but all of the meat of it can be made without distractions with the bare essentials. Another example would be a writer using a laptop.
Sure, it has things like Word on it that you can use to work, but it of course has the internet, which can quickly suck you in if you’re not careful to avoid distractions.
In this case, writing out something long like a book or something would be a bit much to ask using paper and pen, but you could possibly have a separate work laptop, one that’s disconnected from the internet so that you don’t run the risk of getting distracted.
Sometimes it doesn’t even need to be all of the outside distractions of technology. Even the programs themselves that you use for work can be distracting to some extent if you’re interested in them enough.
For example, someone who is new to Photoshop might be quite intimidated when they open it up and are presented with so many different options. You could spend hours upon hours going through all of the different options, settings, and tools in that program, but instead you need to focus on your work and be productive.
If a program of that calibre is intimidating and distracting, try using a more basic one that you can use to focus.
Collaboration Is Distracting Compared To Solo Creativity Sessions
Having people to work with on creative projects can be both a blessing and a curse. While it’s true that others can provide you with additional insight and more inspiration than you originally had, it can also harm your creativity in two main ways.
First, it provides you with a crutch to get used to, and second, it muddles your original vision when you’re constructing something masterfully. When it comes to using others as a crutch, this is a common occurrence if you work with people consistently.
If you’re no longer used to working on your own, you can become overly reliant on others to bring their ideas to the table so that you can adapt and mould them into your own.
Without your own sense of raw creativity, when you start to work on your own, you’re going to feel a little bit lost. What tends to be more common though, is other people’s ideas intruding on your own, and muddling your vision of your work.
It might seem a bit pretentious to claim that you work best on your own, because you don’t want other people’s ideas interfering, but sometimes it’s very true. If your vision isn’t complete when other people start to comment on it, it can veer you off from your original completed concept that would’ve been better than what they steered it towards.
Commentary and suggestions are welcome after the fact in order to adapt your idea to better suit your needs, but that should come after the initial draft, so to speak. It’d be like if you were writing something, and someone behind your back started throwing out words while you were mid-sentence.
It’s going to throw you off and make you either mess up, lose track, or go in a different direction. There are many different ways that your vision can become blurred from other people’s input.
One very common one is through social media. Posting work-in-progress items online opens up a floodgate to the masses, allowing them to throw in whatever off hand comments and critiques they might have, which can really get in your head and make you second guess yourself.
Another common way this happens is in person. While you’re working, people might walk by and make suggestions or criticisms, and while they may or may not mean well, it can still be very distracting and very frustrating to deal with.
As you can appreciate, a lot of this is dependent on the way you think and if you want to know more about developing a good mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊
6 Proven Copywriting Techniques That Work
6 Proven Copywriting Techniques That Work
If you’re wondering why your landing pages aren’t making you as much money as you had hoped for, you might be using common landing page copywriting techniques the wrong way.
If that’s you, read on to find out how to increase your marketing conversion rate simply and effectively.
This is not just a ‘copywriting for beginners’ post, and you aren’t going to learn how to become a world class digital copywriter in the space of a few minutes!
The best marketers are experts in direct response copywriting and there are a few tried and tested techniques that can help you to tweak your sales and landing pages to make them convert better. And isn’t that the point of so-called conversion rate marketing? To optimize conversions and thus sales.
While the six copywriting techniques we’re about to cover have been proven to work, too many marketers use them in a way that cancels out their otherwise potent conversion power.
This is a real shame because your landing page could be raking in larger profits if you only paid closer attention to how you implement these proven techniques.
The good news is that once you become aware of how badly you may be implementing these techniques, you can quickly fix them.
The key is to become aware that you’re using them the wrong way in the first place.
1: Tell A Story To Personalize Your Landing Page’s Value
Storytelling is one of the most powerful landing page copywriting techniques you can use. Not only do you pull your reader into the scenario your offer addresses, but you also create emotional urgency with your offer.
Once emotionally engaged, chances are much higher that your viewer would enter his or her email address or make a purchase.
Awesome, right?
Well, sadly, too many marketers tell stories that are simply worthless.
They are duds.
They seem too good to be true. They show extreme conditions. They simply fail to convert.
What went wrong?
The stories most marketers tell in their landing pages fail to focus on putting a human face on the problem the reader is facing.
Instead, these low converting landing pages tend to present almost ‘too good to be true’ situations.
If you want your landing page stories to convert, take the most probable circumstances faced by your target audience members and base your stories on these.
These realistic stories are more believable because more of your audience members can relate to them.
2: Use A Question As A Header Title For Your Landing Page
Questions are very powerful ‘centering’ devices because they draw your prospects attention to one central concept or a small set of concepts. Questions help narrow and define the problems and situations your offer addresses.
If a question is well-defined, it is easier to present your solution and it is easier for the prospect to see the value in your solution.
Sadly, too many marketers use a header question that has little to do with the questions their target audience members care about the most. For example, the question focuses on cost when most users are actually interested in saving time.
To fix this problem, figure out the primary concern of your target audience members and pose relevant header questions.
3: Change Your Font To Emphasize Key Points Of Your Pitch
When you’re talking to somebody, you normally change your tone of voice when you are trying to emphasize certain things. By the same token, text in bold or italics or larger, ‘special’ fonts tend to be noticed more.
The problem here is that too many marketers overuse these font changes. They use them so much that the reader is confused or reads the text like the formatting isn’t even there.
To maximize the impact of special fonts when emphasizing key points in your landing page text, make sure you use them SPARINGLY.
Keep special fonts to a minimum so when you do emphasize certain words, they truly STAND OUT.
4: Use Testimonials From Happy Customers
One of the most powerful selling tools you can use is social proof. People are more likely to buy whatever you are offering if they see that other people have had positive experiences with what you’re selling.
Pretty simple, right?
In fact, this is so simple that you’d think this would be hard to screw up.
Wrong. Marketers actually blow this all the time.
The key problem is RESTRAINT.
Steer clear of using overly positive testimonials that they look fake. People are very suspicious of overly positive testimonials. ‘Over the top’ recommendations make them skeptical.
Make sure you only use REAL testimonials on your landing page.
Real testimonials are grounded in reality. This means there’s a mix of both positive and not-so-positive elements in the testimonials.
Above all else, use testimonials from happy customers who got results that are not outliers.
Otherwise, your testimonials might seem too good to be true and won’t carry much weight with people you’re trying to convince.
5: List Out The Benefits Of What You’re Promoting
One of the most common, yet powerful, copywriting tips you’ll ever come across is to write out benefits of your product, not features.
People buy based on benefits, not features. Benefits solve their problems. Benefits are easier to understand. Features, on the other hand, tend to degenerate into so much sales talk and technical jargon.
Sadly, too many marketers list SO MANY BENEFITS, they flood their prospects with information. This data overflow leads to, you guessed it, lower conversions.
Your landing page shouldn’t read like a laundry list or check list. Instead, it should be focused on a very small set of benefits which were strategically selected to appeal to your target readers. To figure out which benefits to focus on, ask your target audience members.
Of course, you need to cross reference this information with the landing pages of your competitors to make sure you’re operating in the right ballpark.
6: Link Your Call To Action With The End Result Your Target Customers Want
One of the most useful copywriting conversion tricks you could ever learn involves pairing a call to action to a specific benefit the reader wants.
For example, instead of relying on the tired and weak “Click Here” try using “To finally get rid of the high costs and headaches of random outsourcing, enter your email here to take your labor sourcing results to the next level!” See the difference?
People buy because they are looking for solutions. By pairing the action you want people to take with the benefit they are looking for, you increase the likelihood they will take that action. Clear, right?
Well, marketers tend to blow this technique when they end up listing a ton of benefits with the call to action. Not only does this result in horrible run on sentences, this dilutes the conversion power of your call to action.
The reader is simply too confused to take any action at this point.
The solution?
Focus on one central benefit and pair that with the conversion action.
This is quite risky because your target audience might be looking for a number of benefits instead of just one.
This is where split testing comes in. Test different landing pages with different action-tied benefits and see which pages produce the best results with your traffic.
Don’t Be A Victim Of ‘Proven’ Landing Copywriting Techniques
Make no mistake about it, the landing page copywriting techniques we’ve just covered can turn your landing pages into quick winners.
However, you have to use them the right way. Avoid the common implementation pitfalls outlined and truly take your landing page conversion rates to the next level!
If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be further forewarned. Download, read it and take action 😊
Ten Tips To Set Your Mind Up For Success
Ten Tips To Set Your Mind Up For Success
I’m sure that you all know that the way you think can have a dramatic impact on how you live your life. Developing a growth mindset should be a priority if you really want to get the best out of life.
Want to give your mindset a kick up the backside and put it into 5th gear?
These ten tips will help you shift your paradigm into a success mindset.
Here goes…
1 View failure as a learning opportunity
Don’t view failure as a crushing defeat but rather as a chance to learn and to come back stronger!
2 View obstacles as challenges
Likewise, try to view problems as challenges to be overcome. This will just make your victory all the sweeter.
3 Don’t choose between two things
When trying to choose between two things that you really want, the best answer is always to find a way that you can make them both happen.
4 Don’t let others define your success
Too many of us have one set view of what success looks like and we struggle to see it in any other way.
Success is doing whatever it is that makes you happy. Don’t worry if that just so happens to make other people raise their eyebrows!
5 Invest in yourself
Investing in yourself is the most important way to start achieving more. This is the best way to spend money and the best way to spend time. Develop your skills, buy a suit and fix that hair!
6 Act like you’ve already won
Acting like you’ve already won is the best way to empower yourself to be stronger and more successful. When you do this, you give off an aura of success that makes others gravitate to you!
7 Know yourself
Know yourself and be honest about what you want, who you are and what your strengths and weaknesses are.
8 Avoid toxic people
Avoid the people in your life who are constantly telling you what you can’t do, who are making you feel bad about your dreams…
9 Surround yourself with positive people
Likewise, surround yourself with positive people and surround yourself with people who share your vision and can help it grow!
10 Do what you are most passionate about
The simplest way to be successful in life, is to put more effort it. That means being willing to get up earlier, to work harder and to work smarter toward that goal.
But this shouldn’t feel like work. Why? Because it should be something that you absolutely love. Spending your life working hard on something you don’t care about is a waste and when you find your passion, you’ll find it unlocks boundless energy and enthusiasm.
These ten tips should come in really handy to set up your mind for success, but can this stuff really help you change your life? Let’s find out…
Change Your Mindset, Change Your Life
A lot of people claim they know the secret to success. They will claim it is motivation, ambitiousness, positivity, conscientiousness and all sorts of other abstract nouns.
However they are missing the true vital ingredient, the real key that will get you started on the road to success to begin with: desire.
If you want to be successful, especially as a business owner, you need that entrepreneurial mindset that will set you on fire to do whatever it takes to succeed, and to enjoy the process too.
It Comes From Within
It is obvious really, but if you are going to be successful in any area of your life then you need to want to be successful and develop a positive mindset and attitude. It does not matter how hard working you are, how much time you spend at work, but if you do not particularly want to climb to the top it just will not happen.
Anything along these lines is a competition essentially, and if you do not truly desire success then you’ll still be going against a whole lot of people who do. You cannot really have motivation without desire, but even if you could, where would you be directing that motivation?
It is desire that will help you keep your eye on the prize and act as the motivator as you put in more time after work or come up with complex plans on how to woo the guy/gal of your dreams. And the more you desire something the more you’ll work to get it.
And as you do you’ll find that you subconsciously even help to navigate through the mire of challenges and that the world just kind of steps out of the way.
Of course not all desire will work. Firstly your desire needs to be realistic, and secondly your desire needs to be concrete. A desire to fly for example probably is only going to end with disappointment unless you are from Krypton, and a desire to ‘be more successful’ is an abstract aim that’s really quite subjective.
How To Find Your Desire
Some people though do not seem to have any desire at all however, and these people can be quite aimless in their lives. They aren’t going to progress because they do not know how they want to progress, and they do not know what they want from life.
The thing is though, everyone has something they want, it is just a matter of finding out what it is.
If you are struggling to know what your desire is, then think of your life now as it is. Now think of how it could be improved. Now think of how your life would look if you had everything the way you want it. That’s pretty desirable right?
Maybe you have got a big house and kids, or a small house and great artistic job, or you are a movie star, or a high-flying businessman. Now you know what your desires are, write them down and break them down into smaller steps and priorities. Suddenly you have direction and motivation. Good luck!
So now you are changing your destiny by harnessing the power of your mind. Everything is going well until you start running into criticism and the way you deal with that is really important.
How To Turn Negative Feedback Into Positive Results
Having a success mindset means taking risks and it means putting yourself out there. It means taking chances and being willing to fail.
And when you do all that, you’ll find that sometimes you do fail. Sometimes people laugh at you. Sometimes you lose a lot of money.
And this can hurt a lot. Sometimes, it feels as though you will never be successful, and that other people seem to have it all figured out. But let’s take a step back for a moment.
Because most of the successful people you know and most of the successful people in the media were unsuccessful at some point. And they have been in exactly the same position as you – having tried and failed.
The only difference between those people and the ones you never hear about, is that they got back up, they shrugged off the criticisms and they went for it anyway.
And if you dig a little deeper, nearly every ‘success story’ is actually made up of a thousand little failures, rejections and humiliations. Look at JK Rowling who had her book rejected countless times before it made her into one of the richest people on the planet. Look at Arnold Schwarzenegger who was told that he could never be a movie star with his thick accent and physique.
And yet.
The key to remember is that you’re at a point in your story where there’s challenge and upheaval but if you take this in your stride, it will actually make you stronger.
When you receive criticisms from others, what do you do? Do you curl up in a ball and cry about it? Or do you decide that you’re going to learn from their critique and take it on board. Next time, they won’t be able to make that same criticism!
And when you fail and lose your money, do you give up on starting your own business? Or do you make a note of everything that you did wrong and then endeavour not to make those same mistakes again?
This is the difference between successful people and the rest of us. You must start developing a success growth mindset today. And look at it this way: if you treat every single failure as a chance to get better, then every single time you try, you will slightly increase your chances of winning big.
And that means that if you continue trying, the odds will eventually be stacked in your favor!
If you want to more about developing a good mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊
Podcasting Basics For Beginners
Podcasting Basics For Beginners
Podcasting is the relay of information through audio. Rather than read an article or watch a video, your target audience will listen to your pre-recorded “internet radio show” as you provide content on topics of interest to them.
Once your podcast is recorded, it can be broadcast to a wider audience in a number of ways. It can be listed in directories so it can be discovered and listened to. It can also be broadcast to other websites and listened to anytime, anywhere, by people who subscribe to your podcast.
Podcasts are available via a service known as RSS (Real Simple Syndication). When they subscribe to your podcast, they will receive the latest files right in their RSS feed reader. Other websites in your niche can also embed your feed into their site so their audience can listen to it too.
Understanding Podcasting Terminology
It is important to understand key podcast terms if you wish to create a podcast of your own.
* Podcast – A series of recording audio programs, usually published on a regular schedule, such as once a week.
* Podcatcher – Software which detects each new podcast you publish and delivers it to your subscribers.
* RSS (Real Simple Syndication)– A way to share files with your target audience, or allow others to publish your content, or syndicate it, at their site.
* Aggregator – An aggregator, or RSS aggregator, collects RSS feeds. It will deliver podcasts and other contents you subscribe to. Feedly and Feedbin would be two good examples of RSS aggregators.
* Channel – A series of podcasts. Think of it as a radio station that can be listened to any time by people who subscribe to your channel.
* Enclosure – The file for the podcast. It is enclosed in a reader in order to be listened to.
* Metadata – The most important information about the podcast, so it can be discovered by readers and search engines. It will usually include title, recording artist, file format and so on.
* ID3 – ID3 is a metadata specification that allows information to be added to MP3 files. Commonly, items like track title, artist, album and track number are placed within ID3 “tags” that identify the type of data. It helps your podcast get discovered in locations like iTunes.
* iPod – The popular digital audio player from Apple. The word “podcast” comes from the combination of the words “iPod” and “broadcast”.
* Juice – Juice is a free program that automatically downloads new shows when they become available and synchronizes them with your iPod or other digital audio player. Formerly known as “iPodder”.
* Item – A single show in your podcasting channel. It should be metatagged, preferably with ID3 tags.
* iTunes – iTunes is Apple’s multimedia store and software, which will allow you to buy, or access or subscribe for free, a range of content such as music, videos, TV shows and podcasts. It links to a directory of podcasts and acts as a podcatcher by allowing users to subscribe to podcasts and delivering them to their iPod or other player.
When you upload your content on iTunes, metatags for it will be created, making it discoverable to those interested in your topic or niche.
* MP3 – MP3 (MPEG-1 Audio Layer-3) is the standard format for podcast files. The format compresses the data into a very small file while still maintaining sound quality.
Now that we’ve covered the basics about podcasting, it might be time to think about adding a podcast to your marketing mix. So let’s now look at how you can grow your audience after you have started your podcast.
How To Grow Your Audience For Your Podcast
Once you have decided to launch a podcast, the next main concern for most people is how to grow an audience for it. Your growth and marketing plan should actually be built right into the podcast.
- Give it a strong, interesting name
It needs to appeal to your niche and be searchable on sites and aggregators.
- Create strong titles for each podcast
Every podcast should have a keyworded name, not just numbers, to tell people what to expect and to make it more discoverable.
- Write enticing teaser copy
Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to want to listen.
- Be consistent
Set a schedule of regular podcasts so people know what to expect. It’s a big commitment, but it’s the only way to keep an audience coming back for more and telling others about it.
- Tell your lists
If you have email marketing lists, send an email to invite them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.
- Social media
Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.
- Forums, discussion boards and groups
Post information on your podcast on niche-related areas on the internet where your target audience will congregate.
- Your blog
Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.
- Be a guest blogger
Guest blog: that is, give free content to one or more blogs related to your niche. Use the link back they should give you to point to you podcast subscription page.
- Be a guest on other podcasts
Grow your audience by being a guest on high-profile niche blogs. In this way, you will get a chance to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange and ask the guest to share the URL once the podcast has been created. Or offer them a copy they can use as is on their podcast feed once you have finished editing it.
- Help a Reporter Out
The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.
- Issue a press release
Tell the world you have a new podcast with the help of a press release. Chances are that journalists interested in your niche or looking for interesting information to pass along to your readers, will be happy to pick up your story and share it. There are free and paid press release distribution services which can help you spread the word.
- Blogger outreach
Blogger outreach is similar to issuing press releases, only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.
Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned, and you should soon have an ever-growing audience of eager listeners.
Are you going to add podcasting to your business? It’s definitely something worth considering.
Of course, a podcast is only a small part of any online business; the primary concern is to get visitors to your business and then to convert them from visitors into buyers.
If you want to know more about converting visitors into buyers, check out the featured resource below for a free Conversion Boost report; download, read it and take action 😊
