Tutorial

How To Earn 5 Income Streams From One Newsletter

While everyone else has a free e-newsletter or even a paid online newsletter, you might consider going in the opposite direction and having a PRINT newsletter.

You can use a mailing service to print and mail the newsletter for you, making it a hands-off operation once you send them your new issue and updated mailing list.

Formatting the issue is something you can hire out.

Even writing the articles can be outsourced if you don’t want to do it yourself.

But why would you want to do a print newsletter?

You can charge more because it has a higher perceived value than an online newsletter, regardless of your niche.

You have increased credibility. It might not be right, but the fact is a print newsletter is generally going to be viewed as more authoritative than an online newsletter, especially if your target market is older.

With a printed newsletter, you are in their mailbox. You’re on their kitchen table. You’re on the coffee table in the living room or the nightstand in the bedroom. You are in your customer’s homes, and while I don’t know all the psychology behind this, I do know that when they can hold your product in their hands, your customers become much more bonded to you than if you’re simply words on a screen.

Refunds are lower or even non-existent. The act of having to mail the newsletter back to you (the publisher) to get a refund is more work than most people are willing to do. And I know of print newsletter publishers who charge anywhere from $47 a month to $299 a month and do not allow refunds once an issue ships.

How do you make money with a printed newsletter?

You can use any one of these methods or a combination.

1: Subscription Fees

Of course you can make money by charging for subscriptions. Determine what it costs to print and ship, what it costs to obtain a new customer and how long you expect the average subscriber will stay with you.

You can charge more for certain niches, such as highly specialized areas (think fields such as science and engineering) as well as almost any type of investing or how to make money niche. You can likely charge even more if your newsletter is for businesses rather than individuals.

Then again, you can also publish and mail your newsletter for free and still make plenty of money, as I’ll cover in a bit.

2: Charging For ‘Ride-A-Longs”

Since your newsletter will likely go out in an envelope, there’s no reason why you can’t add in some ride-a-longs.

These are completely separate fliers, brochures and sales cards or sales letters from other businesses who want to target your customers.

When you build up sufficient subscribers in the right niche, you can make even more money from your ride-a-longs than you do from subscriptions.

3: Charging For Ads

Another option is to sell ads inside your newsletter. Again, you’ll want to have a sufficient number of subscribers to make it worthwhile for your advertisers.

Anyone looking to target your prospects will be a good candidate, as long as they are not in direct competition with you.

It’s even possible to send out your newsletter for free and still make a hefty profit if you do some or all of the following: Target the right readers, charge for ads, charge for ride-a-longs and/or sell your own products via the newsletter.

4: Selling More Products

The added visibility and enhanced credibility a printed newsletter creates will naturally lead to more sales.

And it doesn’t hurt that when your customer is holding your newsletter in their hands, you have no online competition for their attention. Think about selling from a website – you are in direct competition with every other website on the internet for that person’s attention.

At any moment they can click over to Facebook, YouTube, Reddit or whatever. But when they are reading the sales letter you included with your newsletter, they’re not clicking away. They’re READING the sales letter.

You can advertise your products in your newsletter and in your own ride-a-longs. You can also write newsletter articles that make it super easy to recommend your own solution.

Even when promoting a new launch online, who are your subscribers most likely to buy from? The person who sends them a newsletter in the mail each month, that’s who.

You might also create a special inner circle of your paid newsletter subscribers. This inner circle gets special offers and deals your other list members don’t get – just another perk of subscribing.

5: Get Offered More JV Deals And Publicity Opportunities

The enhanced visibility and credibility of a printed newsletter can also result in getting more offers from fellow marketers to do guest posting, be a guest on podcasts and even do profitable joint venture deals.

One printed, paid newsletter publisher I know tells the story of someone subscribing to his newsletter using an alias.

This person was a paid subscriber for 7 months before revealing he was a high level online marketer (8 figures) and wanted to strike a JV deal. That one deal resulted in a very large payday for the newsletter publisher.

And when you approach others with JV deals, it’s much easier to get a yes when you can say you are the publisher of a newsletter.

6: Get More Clients

Do you perform a service of some type? Coaching perhaps? Consulting? Freelance marketing for non-internet businesses? Whatever it is, you can use your printed newsletter to gain more customers.

Credibility. Knowledge. Trust-worthiness. Being the EXPERT. These are the perceptions your prospects will have of YOU because you are the author of the newsletter they read each month for help, tips, news and advice.

Place an invitation in each newsletter for them to contact you for a consultation. If you don’t hear from them after 3 or 4 issues, call them and remind them of who you are. “Oh yes, I get your newsletter!”

Tell them you’re calling to see how they’re doing and if you can help. They will be flattered. This isn’t a sales call because they know you and like you already.

Know, like and trust. Almost nothing can build that faster than continuous communication of awesome advice in your printed newsletter and an offer to help them. Find out what their current #1 headache is and help them solve it, and you’ll have a client for life.

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Are You More Efficient Working From Home?

Working at home gives people the flexibility to be at home, while still being able to collect a paycheck. But, does working at home automatically make you get more done?

Many people dream of being able to stumble out of bed and begin their workday. They argue that since they don’t have the commute, they can start right away and essentially work during the time others would be using to commute.

The argument is that it’s less stressful not to have that commute hanging over them.

Being able to spend more time with your family is another benefit people associate with working from home. You can be home when your kids come home from school. You’ll be able to go their afterschool activities such as sports games.

People who work at home learn that it has unintended challenges associated with it. For instance, while it’s nice to be around your family, are they letting you get your work done? Are you spending too much time with your family that is taking away from your responsibilities to your job?

You need to work with your family to set up boundaries. This means you should dedicate a space like an office that you use to work. When you are in the office, your family needs to understand that interruptions are off limits, unless it’s an emergency.

You will also need to handle interruptions by neighbors that may visit. While many of your neighbors will be commuting to work, there are more people working from home today.

This increases the chances that some of your neighbors are working from home as well. It’s tempting when you see them outside, to see what they are up to, etc. It’s okay to do this once in a while, but don’t let it interrupt your job.

Job burnout can happen just as easily when working from home as it does when you commute to the office. In fact, companies may expect more of you when you work at home and your time is going to be more scrutinized.

You may end up working more hours even when you factor in the lack of commuting. Your boss may be inclined to call you up after work hours and ask you to handle some tasks.

If they do this to all employees, then you may not be able to do much to change that. However, if they are singling you out because you work at home and they believe this gives them permission to call upon you, this may be something you need to handle.

So, as you can see, there are some disadvantages to working from home too. However, if you are working from home, it pays to stick to a routine and be organized and the following tips may help.

9 Tips To Help You Stay Organized

Being organized should be a way of life and second nature to you.

That way it’s a habit rather than a chore. Of course it takes time and effort to create the habit in the first place but once you’ve achieved it you want to stay that way.

These nine tips will help you to stay organized every day with very little effort or fuss.

Check In

Start your day by checking your schedule and your to do list.

It may be that you’ve thought of something you need to add.

Prioritize your to do list so that you tackle the important items first.

Plan

As well as your to do list you should plan your day.

Include calls, meetings, chores and goals. You can use pen and paper, a planner (a bullet journal is ideal) or a planning app.

Don’t forget to include scheduled breaks. Make sure to include time for friends and family.

The F.A.R. Rules

The F.A.R. Rules are essential for helping you to stay organized. They apply equally to your personal life as your business.

File it – if it’s important and needs to be kept (either in paper or electronic form) then file it immediately.

Act on it – if something needs to have action taken for example, paying a bill or making a call, then do it immediately. Then either file or recycle it.

Recycle it – whether it’s junk mail or papers and items you’ve finished with, recycle it immediately once it’s no longer needed.

These rules applies to emails as well as paperwork. By following them you can keep your inbox under control.

Digital Aids

At times technology can be a distraction but there are some items that can help you become and stay productive.

However, choose your devices and solutions with care so that you don’t create more of a problem for yourself.

You may decide that an app to monitor your health and fitness would be a good idea to keep you on track with your goals.

There are also menu planning apps, scheduling, time and project management, as well as household organization apps.

Track

To be successful with your organization skills you need to track and monitor your progress. What’s working and what’s not?

Be prepared to make changes and adjustments to how you do things.

Just because one method of organizing your closet doesn’t work for you it doesn’t mean that another won’t.

Trash It

Don’t keep things for the sake of it.

If it’s not useful or necessary, then throw it out. If you are keeping it then remember to put it away.

That way you keep your surroundings free from clutter and distractions.

Identify

Keep a track of what works for you and keep on doing it.

If something hasn’t been successful then identify what needs to be changed and do it that way the following day.

5 Minute Review

Just like you started your day, end your day with a five minute review.

Celebrate your accomplishments and cross off everything you’ve achieved from your to do list. Remove any inessential or unimportant tasks that are still remaining.

Whatever is left should be added to the next day’s list.

To Do List

Create your to do list for the following day. Include any important tasks that you didn’t complete that day and only important items that need to be done.

Try and limit your list to 10 items or less so that you don’t feel overwhelmed or end the day with a list of unaccomplished items.

Becoming and staying organized doesn’t happen overnight and it does require regular effort. However, you can stay on track by following these nine tips. You can be organized every day with a little planning, time and effort.

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Online Marketers: One Simple Shift That “Guarantees” Success

It’s my opinion that any online marketer – regardless of niche – who doesn’t do the following is essentially hiking up a rocky mountain barefoot when s/he could be taking the ski lift.

Online marketing boils down to this: We either create our own products or choose affiliate products, and then we spend our precious time, energy and money getting people to BUY those products.

But only a relatively small percentage of marketers make the one simple shift that will catapult them to success.

I’m going to focus on product creators here but this applies to affiliate marketing as well.

Normal Product Launch

Here’s the traditional launch a product method:

You get an idea for a product.
You do some research and you believe this product will sell well.
You create the entire product.
You create the entire sales funnel that will sell the product, including squeeze page, upsells, downsells, sales page, product delivery page, affiliate page, etc.
You line up affiliates and convince them to promote your launch.
You launch and you make sales and you don’t sleep for a week because of all the customer service requests and affiliate hand holding necessary.
Then you pay affiliate commissions, pay affiliate bonuses, pay your web designers and copywriters and all of that if you haven’t already.
You’re exhausted. And this didn’t make the kind of money you thought it would, so you…
…start over with a new product and new sales funnel.
You do this as quickly and as often as you can without going insane.
Idea – product – funnel – affiliates – launch – repeat.
You realize you’re working 60 hours a week.

Sound familiar?

“New” Product Launch

Let’s add a twist:

You get an idea for a continuity product like a membership, newsletter or software as a service.
You do research to confirm this product will likely sell well.
You create just a small portion of the product if it’s informational – about one month of content. If it’s software, you outsource the creation of it (unless you’re a coder, which you’re probably not, so let someone else do it for you).
You create a page to offer either a free or $1 trial of the product. You could create an entire funnel, but you’re lazy so you just create the one page.
You drive traffic (free or paid) and you get your initial members.
You continue to get paid on those sales every single month.
You see which traffic methods are working and you keep using those.
You regularly update the product.
You continue to get trial members, many of which continue on as full paying members.
You may or may not use affiliates – that’s totally up to you.
This same membership sells for years. YEARS. Because you keep updating it.
Life is good. You know how much money you will make next month. You work 10-20 hours a month.
You’re not breaking your own spirit by continually having to create new products. There is no way you would ever get a ‘real’ job again.

The Power Of Residual Income

This second scenario can be just a small launch, perhaps to your own list just to see if it’s going to sell well. You don’t have to sweat the 101 things that go along with a huge launch because this isn’t a: “Sell it hard and get out fast.” kind of thing. You’re selling this membership, newsletter or SAAS for months or years to come, and earning residual income, too.

You can start a membership site in a week and buy enough traffic to see if it’s a winner. If not, tweak it and try again, or get a better idea. You’re not out much money or time. (A full-blown launch can cost you hundreds of hours and a small fortune in copywriting, page design, affiliate contests and so forth.)

You’re essentially giving away initial access, so affiliates are optional. Fancy sales copy is optional. If you’re offering the right product to the right audience at the right price (free or $1) then selling just got a whole lot easier.

And it’s residual. $10 a month. $20 a month. $47 a month. You pick the price. You get 200 new trial members the first week and 100 stick with you – you can do the math. You get 200 new trial members every single week for 52 weeks and half of those stay in the membership for several months – you can do the math.

Yes, there is attrition. But if you’re offering the right newsletter or membership or software, that attrition rate can be surprisingly low. Think of a software someone needs to run their business. Are they going to cancel? Not unless you stop updating.

Think of a newsletter or membership that gives them the crucial info they need to succeed (business or personal, doesn’t matter). Are they going to cancel? No way.

I love products that pay residual income.

I sell my own and I sell other people’s residual products as an affiliate.

My reasoning is simple: Why work myself to death to create products that only pay me one time when I can create products that pay me over and over again? And these are products that I can keep selling for years to come.

Consider this: Do you want to do 2 to 4 major product launches each year? I know guys who do one per month. It’s crazy.

Or do you want to have maybe 1 or 2 products that you can continually sell for years that happen to bring you residual income, too?

Residual income might well be considered the 8th wonder of the business world. When you’re earning residual income, you have income security with LESS work than if you did a big fancy launch every 2 to 6 months.

Do you know what it takes to do a big launch? It’s exhausting. And when it’s over and the affiliates are paid and the bonuses are paid and all the expenses are handled, you realize that even though the launch went great (assuming it didn’t flop) you still didn’t make as much money as you thought you would.

Which is why you see marketers doing one big launch after another after another. It’s work and frankly it’s not fun.

If you wonder why so many ‘big name’ marketers come and go after a few years, this is the reason.

Be kind to yourself and work smart. Sell products with residual income.

Of course, to be able to sell anything you need to be skilled at copywriting and there are good and bad ways to do this. To learn about some of the common pitfalls to avoid when copywriting, check out the featured resource below to gat a free report; download, read it and take action 🙂

Setting Goals: Making Behavior-Based Goals Work For You

Nearly everyone knows about the importance of setting goals to achieve anything in their lives, but how many actually do it?

The problem is that we hear it so often that we tend to take it for granted and don’t really realise their effectiveness.

There are many different types of goals that you can use; SMART goals, DUMB goals and behavior based goals to name a few.

In this particular post we are going to focus on behavior based goals.

The easiest way to demonstrate the incredible effectiveness of behavior-based goals work when used in tandem with outcome-based goals is to give you a short narrative of someone utilizing both.

To that end, let’s say we have a man named Dan who owns his own business and wants to secure three or four new clients each month in order to increase his business revenue.

Up until recently, Dan has relied heavily on word-of-mouth for advertising, and he’s done okay. In order to step it up a notch, he realizes he’ll have to do things he’s not very comfortable doing – things like attending networking events and cold-calling on businesses. Doing things that he’s not used to doing will call into play his self-discipline.

Dan is also aware that he is going to need to do these things repeatedly and consistently in order to secure the new business that will grow his business. For Dan, the fear of keeping his business at the same level, year after year, is more painful than stretching his skills to do the things he needs to do to secure that business growth.

In this situation, business growth is the quantifiable outcome-based goal. Increasing self-discipline and consistency are two of Dan’s behavior-based goals.

The outcome-based goal is the end-all-be-all goal. It’s the prize possession, the pot of gold at the end of the rainbow.

But the habit-changing behavior-based goals are what will ensure Dan gets to the end of this particular rainbow (and beyond).

By strengthening his own self-discipline practice and learning to do things over and over again in a more consistent manner, he can accomplish things like attending networking events and giving out handshakes and business cards.

He’ll be able to sit down at his phone, and cold call businesses who likely need his services, and set up meetings with decision makers.

By combining the outcome-based goal with a few behavior-based goals, Dan has a much greater chance of actually achieving all of these. In turn, he will have developed his positive habits and skill sets, and that will serve him not only for this particular goal but in many different areas of his life, for many different goals.

Hopefully, this short narrative will have shown you the beauty of combining these two valuable ‘goal-setting and achieving’ techniques. Utilizing them both, your chances of success are much greater than using one of them alone.

Another way to increase the effectiveness of any goal setting strategy is to add rewards along the way.

Rewards will motivate you to keep going when you reach a particularly tough obstacle (and this will happen, guaranteed, and it also helps you to actually enjoy the journey to reaching your goal which so many people miss.

By the way, if you want to know more about enjoying the journey then check out Enjoy The Journey. It is a premium training that will show you how to embrace the process and enjoy life’s journey when working towards a goal. Check it out here.

So let’s take a closer look at how you can pair rewards and behavior based goals to dramatically increase your chances of success.

Rewards And Behavior-Based Goals

Even when you are focusing on behavior-based goals, you want to start out by creating a goal that is more of a “big picture” – the end-of-the-rainbow scenario. One creative way to do this is to visualize what it is you want or need to come up with a picture that represents to you the outcome.

Practice bringing up this picture in your mind and get all of your senses involved. What types of sensory effects does this picture create for you? The more you can involve your entire brain in the process, the more realistic the big-picture goal will be.

When you’ve solidified your end goal, turn your attention to what types of actions you’ll need to take in order to secure that goal in your future.

What kinds of skills and habits will you need to form, or build, and of these, which seem inherently more difficult to you, being the unique person that you are?

One of the scientifically proven ways to increase your success in achieving your goals is by giving yourself small rewards along the way. With regard to behavior-based goals, this might mean setting a goal where you practice a new habit for seven days, and if you succeed in that, you give yourself a small reward.

This process is much more realistic than simply setting a goal and expecting to motivate yourself through the time, energy, and work that it will take to achieve that goal. You are much more apt to keep your momentum if you know that, periodically, you’ll reward yourself for a job well done.

Rewarding yourself often will work in your favor, and will help you keep up the ambition and drive to reach the end goal, as well as keep up the positive habit changes while you’re getting there.

Sometimes half the fun of goal-setting is not only visualizing the end goal but thinking of creative ways to give yourself rewards along the way. Some people enjoy monetary rewards, and others might be more motivated by taking some time just for themselves in a favorite quiet place. One person might want a night out on the town, while another might reward themselves with learning a new skill. To each their own but utilizing a reward system while continuing to develop behavior-based goals can work in all areas of one’s life, whether it is business, relationships, health, or personal development!

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Is Mobile Advertising The Best Way To Market Your Products?

Mobile advertising has joined keyword driven from internet advertising as a strong choice for small or larger businesses looking to get solid return on their investments.

As with Internet advertising, mobile advertising has the ability to target potential customers utilizing keywords and geographic location, adding key advantages of location and time-of-day feedback from mobile devices.

Ads on mobile applications are the new way of marketing your products. The Smartphone generation thinks it is more accessible to whirl through the Internet. People in this generation spend nearly more than seven hours on their mobile phones. This makes advertising on mobile apps more beneficial; thus, they can reach a wider scope of customers.

Advertisers have shown strong demand for mobile marketing for many years. Your business can benefit from advertisements that go directly to the customer’s phones, but your business will need to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium.

Some main benefits of using mobile apps for advertising are as follows.

1. Accessibility

Smartphones have a profound advantage as an advertising medium that they are almost always within the reach of their users. No other media has the potential to connect with as many customers compared to smartphones.

Most people who use mobile phones keep them handy throughout the day. This means that the advertisers can reach potential customers wherever they are with no issue of location.

Mobile app ads follow people wherever they go and do not depend on a single location, since today smartphones are used everywhere, and so ads are broadcasted all over the globe and there are multiple mobile advertising networks to choose from.

2. Target Markets Via. Phone Numbers

This empowers the advertisers to select prospects who have demonstrated interest in their products or services.

Through this advantage mobile ad targeting is more accurate than keyword-driven online advertising, as desktop and laptop users often delete their cookies.

They can reach their targeted customers through their personal contact numbers.

This can benefit the advertisers of having direct contact with their customers, they will have the ability to communicate well with customers and gain quick feedback.

3. Cuts Costs For Business

Compared to television, radio or magazines, advertising on mobile apps is more accessible and cheap. It does not require much cost to advertise on mobile apps. It’s a cheap way to reach maximum consumers worldwide through a decent range of mobile advertising platforms.

Mobile advertising costs a fraction of what television and radio ads cost. This interprets that the advertisers can reach more people with less money.

They can afford to send repeat messages or send new messages to remind customers of what you are offering. The advertisers can try out mobile ads for effectiveness before moving the ads to more expensive mediums.

4. Location Feedback

Advertisers can engage potential clients in relevant conversation based on their location information e.g. Restaurants and retailers who can profit from mobile ads that converse with customers in their geographic area.

Often many customers assume marketers will use their proximity and environmental data to engage them through their mobile devices.

5. Persuasive Advertising

Through mobile app advertising consumers can easily find any product they want. The mobile apps that have ads are visually much more persuasive than informative ads which are given through newspapers, magazines or billboards.

Consumers will be more curious through mobile app ads and can access what the product offers just by one click.

The marketers will benefit since people will be attracted towards their product more easily and with less time taken for their product to go worldwide.

6. Fraud Protection

Any carriers can audit usage and click to call can easily be verified.

Fraud detection is easier when compared to desktop advertising. This lessens the chances of any negative feedback from the customers.

Also it reduces the risk for the advertisers.

7. Simple To Use

Advertising through mobile apps will make it easier for marketers to access their customers, for example getting their feedback or any possible questions from the customers.

It gives a wider range of customers who can reach to their service easily. In comparison with PC and laptop, mobile app adverts are easy to work with.

They provide more convenience to marketers. Instead of having to wait until they log on to the internet with a computer, as long as you have your phone, a decent signal and enough data, you are good to go.

8. Measurement Will Become Easy

Advertisers can easily see how many people have seen their advertisement this will make it easy for them to identify how to enhance or spread their ads even more.

Later on, the marketers can work out how much more advertising is required and how they can make their ad campaigns more successful.

They can also identify how much more customers they should target.

9. Intimacy

Mobile users have grown accustomed to using their phones for personal messages and conversations. If you tailor your mobile advertising messages to the expectations of mobile users, you can convey a sense of intimacy.

Forming relationships with customers helps you get repeat business.

You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers.

Mobile device owners tend to use them for their most personal and emotional interactions. They expect to be entertained and impressed with the offerings of mobile advertisers but are wary of those who overstep the boundaries of propriety and intrude on their personal lives.

Advertisers who respect the trust of mobile clients are poised to reap the benefits of the special access they cultivate.

Mobile ads are more beneficial for any business. To gain better recognition and reach a wide range of customers with limited facilities is a real boon to any business owner.

If you’re a new business mobile advertisement will be a bit of a no-brainer option. Even for larger businesses this form of advertisement will be very effective because larger firms will be able to achieve greater expansion as and when required.

So, for better results for your business, start displaying your products on mobile ads if you haven’t done so yet. I’m sure you’ll be pleasantly surprised with the results.

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