If you’re like most online marketers – especially info product creators – you need a whole lot of content to keep your business moving forward. Not only do you need content for your products, but you also need content for your newsletters, blogs, videos, social media accounts and more.
You need content to…
In other words…
You need a lot of content to maximize the benefit for your audience and the profit for your business.
So, what’s the solution? Private label rights (PLR) content.
This is content you license from others, which gives you the rights to modify the content, put your name and brand on it, and then either give it away or sell it.
So, how do you make the most of PLR content? That’s what you’re about to find out inside this article. We’ll cover all of the essential information in the following four stages…
By the time you finish this article, you’ll know exactly how to profit from PLR as you use it to make a difference in the lives of your audience and make money for your business.
So let’s jump in…
Until you realize the potential for using PLR content, you’ll be unlikely to actually use it.
In other words, you’ve got to see how PLR content can be a good fit for your business:
It’s a tool for doing what you’re already going to do faster, easier (and even) better.
Are you tracking with that?
PLR doesn’t add to your current workload; it takes from your current workload. It gives you a shortcut for all of your content-related business-building tasks.
If you know how, when, and where to use it.
That’s what this first stage is all about. It’s a primer that unveils foundational ways to use PLR in your business to speed up and simplify your workload without sacrificing quality. In fact, if you choose your PLR wisely, it will actually even increase the quality of your content.
Need ideas of ways to use PLR? Keep reading…
Sometimes PLR buyers purchase PLR first (perhaps because a good deal landed in their inbox), and then they have to decide what to do with it.
That’s backwards.
Instead, what you want to do is first make the decision about how you want to use PLR and THEN look for PLR content that suits your needs.
Don’t start with someone else’s PLR; start with the needs of your business. Otherwise, one of two things is likely to happen…
If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely get distracted away from your plan to add something else to your “to do” list. If it doesn’t help you further down the road you plan to travel, it’s simply a detour from where you want to go.
If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely put the content aside for “future use” with every intention to do something with it later. Only “later” oftentimes never comes at all. The PLR becomes forgotten or outdated or un-needed.
Bottom line: start with what you need, and then find PLR to meet your need.
As you start trying to figure out how to use PLR (by starting with your needs), ask yourself these questions:
Create a big list based on your current needs and future needs. You’ll want to focus the most on purchasing PLR content that meets your current needs.
For example, if you’re already blogging a few times per week and posting on social media daily, then purchase content for these purposes.
NOTE: If you plan to start doing something new (i.e. blogging) in a few months, then wait until that time to look for appropriate PLR.
Think short-term rather than long-term.
Now let’s start looking at the different ways to use PLR content…
You can create just about any type of paid product out of PLR content. The key here is to look for large packages of content – that way, you can create an entire sales funnel out of the content. Your sales funnel might include:
You can even purchase multiple large packages of content to create multiple sales funnels quickly and easily.
TIP: Look for one or two PLR providers whose content you really like and stick with purchasing from them. This way the content will be consistent and will require few tweaks to seamlessly fit together in style, format, and quality.
The more offers (free, frontend, foundational, finishing) you have built into your business, the better.
This gives you…
Buying PLR is an instant way to supply the content for these various types of products to insert into your sales funnels.
At this point, you may be getting excited about all the different ways you can use PLR. But before you start using PLR, you need to obtain that PLR.
Next step…
Find potential sources of PLR, and then evaluate the content to be sure you’re getting high-quality materials from a reputable vendor.
Read on to find out how to do it…
There are a variety of ways and places to find PLR, including:
NOTE: Your Google searches should include your niche keywords (such as “dog training”) alongside: PLR, PLR content, Private label rights, private label rights content, PLR eBooks, PLR reports, PLR articles, PLR courses, best PLR, PLR sellers, PLR vendors and so forth.
Before you even think about purchasing PLR content, read the license carefully to be sure you can use the content in the way you want to use it.
Don’t assume that everyone’s definition of PLR is the same. Because it is most assuredly not the same.
Read each term of the license to be sure of what you can and cannot do with the content. Choose only the PLR that will meet your needs by allowing you to use the content in the way you intend.
As you’ll discover later in this guide, you can and should tweak PLR content to make it unique.
However, what you don’t want to do is purchase PLR content that requires a lot of tweaking up front just to make it usable.
As such, ask yourself these questions:
For example, if the content makes references that date it, you’ll likely want to tweak it to make it evergreen.
Sidebar: As long as there are just a few of these references, it’s an easy fix when you edit. What you want to avoid is PLR content that relies heavily on personal references.
Here’s the goal; look for PLR content that you can edit slightly for personalization to make it uniquely yours without having to do massive re-writes.
Next…
Turning your PLR content into something unique doesn’t need to be difficult. Check out the following ideas and insights for dozens of ways to make your content unique…
One easy way to make your content more unique is to do two things:
Your introduction should build anticipation for what’s coming. Be sure to build anticipation for any new content that you added, which will further set your content apart.
For example, if you added a set of meal plans to a diet guide, then let readers know those meal plans are inside the content. E.G., “You’ll also get a full month’s worth of fat-busting meal plans plus recipes to make weight loss quick, easy and delicious. 😊”
Most of the PLR content you purchase is going to be fairly generic. You can make it unique (and make it appeal to a specific segment of your audience) by niche-ifying it.
Example #1: If you purchased PLR to a dog training book, you could tweak the content to turn it into a book about training poodles.
Example #2: If you purchased PLR to a gardening guide, you could tweak it to turn it into an organic gardening guide.
You can also niche-ify content so that you take information intended for the “masses” and make it specific for your smaller niche…
Example #3: If you purchased PLR to a time management course, you could tweak it to turn it into a time management for home educators course.
Example #4: If you purchased PLR to a dieting guide, you could tweak it to turn it into a diet guide for internet marketers.
In this case, all you’d need to do is add in a few specific examples, use niche language and custom tailor the existing content for the intended audience.
If you have a fairly unique writing style (voice), then it’s a good idea to tweak the content to match that voice. This provides continuity across all your content for your readers.
Example #1: If you don’t tend to use slang but the content you purchase does use slang, then rewrite those sentences.
Example #2: If you tend to write short sentences and the content consists of much longer sentences than you’d normally write, rewrite it to match your own style.
Here you’ll find miscellaneous tips and tricks for making the most of your PLR and optimizing your profits.
Most of the PLR content you purchase is going to be text content. However, you’ll want to look for licensing rights on other types of content such as:
This will give you two key benefits…
Let me illustrate that second point…
Example #1: If you purchase PLR to photos and illustrations, you can use them to improve the design and enhance the information of your other text-based content.
Example #2: If you purchase PLR to an App, then you can combine it with text-based content to create a unique bundle / package.
Next…
Once your content is tweaked and done, then it’s time to proof and polish. Use this mini checklist of questions to help you complete this step:
Next…
You may notice that some of your PLR content comes formatted in “standard” ways.
For example, a PLR article has an introductory paragraph, then three to five longer paragraphs in the body of the article, and then it closes with a concluding paragraph.
In order to make your content more user friendly – especially for those who skim the content – you’ll want to format it for easy readability. This includes:
OK, there are some ways that you can leverage PLR content to grow your online business. This is not an exhaustive list but gives you some ideas; don’t be afraid to get creative when using your PLR content, because that will help you to stand out.
As mentioned in the article, a great way to use PLR is to create your own products and if you want to know more about creating a profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊
When you sell products online, a great way to get the word out about your offerings is to have an army of people behind you. These people will represent your brand, refer your brand, and encourage people to buy your brand.
You can end up with loyal customers, who will eventually do that for free. But if you want to hurry it along incentivizing people by recruiting affiliates who will make a percentage of sales to help you promote is the best way to accomplish that.
An affiliate is someone who is a salesperson for you. The great thing about an affiliate is that you do not have to pay them unless they make a sale.
The way it works is that by using specialized software, that keeps track of sales for each individual affiliate, the affiliate posts links to your sales pages, and when a sale is made via their link, they get the percentage promised for that individual sale.
If you are selling something that causes you to use personal time, you may want to lower the percentage. If you’re selling something that is a digital product that has already used time, you can give a larger percentage.
So, in short, an affiliate is a salesperson who earns a percentage of the price from every single sale that they make using their special link.
The best way to make a profit on anything is to sell a lot of it and being that you’re only one person you can only tell so many people about your offerings.
But imagine if you could double, triple, or quadruple yourself by getting other people to spread the word about your offerings? Wouldn’t you do it? The cost of having an affiliate program is minimal.
It’s also less expensive than other types of marketing such as placing ads, and what’s most important, if you plan it right, it really works.
These reasons are great reasons to find affiliates to promote your products. The main point to take away is that you can sell more products with other people doing the work for you than you can sell on your own.
While giving out a percentage of profits might seem painful at first, it’s really one of the least expensive options to improve sales.
Now that you know you want an affiliate program, you need to find affiliates. Finding affiliates is a combination of simply asking people and letting interested parties know about your program.
In addition, you can encourage people to be an affiliate by offering excellent products, top-notch customer service, and a by offering generous commission.
Finding and recruiting affiliates is only part of starting an affiliate program. Now you need to make your affiliate offer worthy, appealing and timely. Plus, the more unique your offer is, the more affiliates you’ll recruit.
If you really want to get the best affiliates, then you need to make affiliate worthy offers. Make smart affiliates want to promote everything you have because they know that you provide a great product, good customer service, and amazing creatives for them to use to market your programs.
Keep in mind, you will not have any stats to show, but as time progresses, you will. As soon as you have this information, start sharing it.
Some statistics are more important to share than others. If you just consider what’s important to you about your affiliate program it’ll be easy to see what you need to share.
Anything you can let them know at a glance is important to share. You can offer more in-depth information as well, but the information right up front should include what they need to know to figure out if your product is what they want to promote to their audience.
Once you recruit affiliates, it’s also important to keep them happy. Happy affiliates will be more likely to promote your products.
They may even tell other people about you too.
That’s why developing relationships, communicating, and following up with your affiliates is so important.
In business one of the most important things you’re going to do aside from creating amazing products that your audience needs, is building mutually beneficial relationships with other people.
To help you build your affiliate relationships, here are a few things you want to do.
Finally, the most important thing of all is to follow up. Even if affiliates contact you infrequently, make sure that you do contact them. Connect, encourage, and connect more. Always deliver top-notch services, products, and tools.
A variety of tools and software can be used to recruit affiliates. Consider all the things you need to do – keep track of people, your products, affiliates’ commissions, and payouts. You also need to be able to give them marketing materials easily. Try these tools and you’ll do great.
Finding tools that will help you run your affiliate program will give you more time to create products that your affiliates can promote. Much of the work that you put in up front will pay off later when your affiliate program seems to run itself and you’re raking in the money.
The best things to do are to figure out what affiliate software to use, get it setup, and then build relationships. Build relations with your own audience and with potential super affiliates.
Make your affiliate program the best you can. Offer great commissions, excellent marketing resources, and deliver an amazing product to become successful.
The reason is that you own that, someone else owns the networks. But they are a good place to begin while you build up your affiliate army.
Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊
Any online marketer (regardless of experience) will often say that one of the biggest mistakes they’ve made is spending money on digital products which are hyped up – but just don’t work.
In fact, the ‘make money online’ scene is awash with so many low-quality info products and rehashed courses that one could almost consider it the norm.
The average decent person just getting started in the business struggles to come to terms with the fact that many unscrupulous marketers will sell products that are built on false promises and untested theory.
And if you are a beginner just finding your foot in the online business world, the power of FOMO (Fear Of Missing Out) and Shiny Object Syndrome are really difficult things to ignore, but these things can (and will) cost you time and money.
Many business owners develop a business with a genuine desire to help their customers, but the ‘make money online’ internet marketers are a definite exception to this.
Just wrapping one’s head around this fact is a monumental feat. But yes, many marketers will take your money and take you for a ride – but only if you let them.
Not all are bad, but you must do your due diligence to avoid those that are unscrupulous and selling you vapourware. Find the good marketers and stick with them, and generally stay away from marketplaces like JVZoo, WarriorPlus and Clickbank because the vast majority of products sold there are low quality and the platforms are not doing a very good job of policing what is being sold on their platforms.
So, if you wish to steer clear of these scams and save your money, here are a few pointers to take note of BEFORE you buy any digital products/training.
This is the MOST important point of the lot. Join a few Facebook groups dedicated to online marketing and ask around there. Very often, you’ll find people mentioning bad experiences they may have had with the vendor.
You’ll also want to see what other products the vendor has created.
Very often, the vendor’s friends will be promoting the product and telling you what you want to hear… or they may be part of a ‘back-scratching cabal’ where everyone praises everyone else in the group just to appear legit.
You need to be sharper than that. Do your research on the vendor thoroughly.
The next step will be to take a logical, unemotional approach to the sales page. Very often, sales copy is designed to play on your emotions – to hook you in with the promise of quick and easy money – without any work on your part.
You’re told about ‘push button profits’ and ‘million-dollar loopholes’… and you end up believing that it’s really possible for you to be making 5 figures a month within 2 weeks.
Really?
Do you really believe that?
Doesn’t that sound too good to be true?
Yes, it does… and it is.
Almost all of these hyped up products do not work
They’d be laughing all the way to the bank. Not trying to get you to buy their products. Do not be misled by their fancy sales pages and sugar-coated sales copy. The brighter the picture, the darker the negative.
Making money online is hard work – and anyone who tells you otherwise has something to sell you.
When you’re on a sales page, go ahead and try closing the page. If you see a pop-up box suddenly appear and it’s offering you a discount of a few dollars, that’s a sure sign that the product is best avoided.
This is not generosity on the vendor’s part. It’s a last ditch attempt to hook you in. Don’t eagerly grab the product just because you got $3 off and think you got a deal.
You didn’t. You really didn’t. You got scammed.
If you stopped for a second to think about it, you’d realize that people who didn’t try closing the page wouldn’t have gotten the discount and would have paid more for the product.
Does that seem legitimate to you? After all, you could have been one of them.
If that doesn’t sit right with you… then do you think the product will be any better than the disreputable tactics on the sales page?
Sure, there are attention-grabbing income stats on the sales page – but whose stats are these and where are they coming from?
So many questions… so few answers.
See, it’s these questions that you should be asking yourself before you buy any product. You need to be a cynic par excellence.
This is NOT one area where you want to be overly optimistic. Scan the sales page like a hawk. Ask around about the vendor.
Exercise due diligence before buying. You could spend years and thousands of dollars spinning your wheels and going nowhere – trapped in a vicious cycle of buying products that are all foam and no beer.
Or you could stop buying products on a whim and proceed cautiously. There’s no need to kiss so many frogs to find a prince.
There are many good products out there that will help you in your online marketing. You just need to ask around for recommendations. If you follow the pointers in this article, you’ll most probably make an informed decision.
Caveat emptor.
If you want to learn about creating your own profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊
Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen.
If you approach content creation in a linear fashion, it will take you much longer because you’ll constantly be switching between tasks.
For example, writing and editing are 2 different processes. If you edit as you write, your creative process will be jarred, and you’ll not achieve a state of ‘flow’ which is what most writers strive for.
The best way to stay organized and speed up content creation will be to batch your tasks. Below you’ll find 7 tasks to batch.
Batching is basically grouping similar tasks and doing them all at one go. It’s almost as if you’re in an assembly line at a factory repeating the same task over and over.
This will not only increase your speed, but you’ll find it easier to focus on the task too. You won’t need to constantly go back and forth between tasks.
That’s when the speed truly builds up and you’ll make up for lost time and more. Now let’s see how to batch your tasks.
Content creation generally revolves around 5 tasks:
You do NOT want to do them all in one day. So what you’ll do is decide what task you’ll do for the day. Ideally, you’ll want to complete all the work associated for a specific task before moving on to the next one.
For example, you might decide to spend Monday and Tuesday doing research. Wednesday may be for outlining. And from Thursday to Saturday, you’ll write like a maniac.
On Saturday, you’ll edit and proofread what you wrote… and on Sunday, you’ll publish the content.
This is just a general idea. Decide for yourself what you’ll do each day and only focus on that task.
The next step will be to decide WHEN you’ll do the work. You don’t want to adopt a haphazard approach to content creation – or you’ll never get the job done.
Decide on a time block when you’ll begin and end the task. For example, you may decide to do your research from 9am to 11am. That’s fine. Just make sure you stick to it.
The best way to overcome this problem will be to sit down at your desk at the specified time, whether you like it or not… and give yourself just 2 minutes to write. Anyone can do that.
You’ll realize that once you start, most of the time you’ll keep going. Use this technique and you’ll trick your mind into being less resistant to the task at hand.
In step #3, you’ll do ALL the research you’ll need for you to write later on.
This is especially important for non-fiction. Keep your research notes organized so that you can refer to them easily.
Remember to create a customer avatar of your ideal prospect; this way you can write all your content in a way that is incredibly appealing to him or her and you will be much more likely to get them to take a particular action (you are adding a call-to-action in your content, right?).
Having an outline will increase your writing speed exponentially. Of course, your outlines will be based on the research you’ve done.
Make a list of the points you’ll cover and so on. Even if you’re typing on a computer, having your outlines written on paper in front you is recommended.
In this way, you can glance at your outline as you type rather than switching between tabs and so on.
This is where the pedal hits the metal, and the rubber meets the road. Once your outlines are all ready, start writing your content.
There’s a saying – “Write drunk. Edit sober.”
So when you write, just let your thoughts and words flow. Don’t be overly concerned about typos, etc. The goal is to get the content written.
Even if you’re creating content for infographics, social media posts, sales copy, etc. this principle will apply. Write first… and churn out ALL the content that you need to complete!
Once all your content is done, it’s time to edit the content and fix the errors such as spelling/grammar mistakes, sentence construction issues, typos, etc.
This may seem an onerous task, but it can have a significant impact on the final piece of content, so can’t be overlooked.
This is the most fun part of the lot. You’ll either be publishing the content on your blog or turning it into a digital product to sell. You might have other plans for it, but the principle stays the same.
Publish your content when it’s all completed. A common mistake beginners make is to create 1 piece of content, do all the steps above… publish it… and then run off to repeat the process with the next piece of content.
Can you even imagine how tiring and time consuming that will be?
By now you’ll realize that while batching your tasks seems to be a more delayed approach, it’s actually faster when you look at the big picture.
Adopt the pointers in this article and you’ll be a lean, mean, content creating machine.
If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free detailed blogging report; download, read it and take action 🙂
As useful and as popular as list building is, there is a chance of having some problems when not used properly.
In this article, let’s look at 10 things you should not do:
List building is an ongoing effort. The process might be getting from A to B, but it hardly ever ends, because your mailing list needs to keep growing over time. You can’t just create a mailing list with your first contacts and then just set them up for your newsletter.
What you really look for when you build a mailing list is to keep the influx of new subscribers coming, engaging them, and making them bring new people. You have to reinvent what you do with your mailing list from time to time and care for it. After all, this is your business!
You just can’t set up an offer to give something free for signing up to your mailing list as a method to lure in prospects, because you’ll end up with a mailing list full of people deleting your messages after having got what they wanted from it.
One of the key words that successful marketers, salesman and saleswomen alike use for closing a deal is the word YOU. Subscribers already gave exclusivity by granting you access to their inboxes. What they want is for you to talk to THEM individually.
What you have to do is sell in a personal manner, even if you’re forwarding a promotional sales message to your 20,000 subscribers. Don’t just talk about the product and the market. Talk about how YOU can benefit from getting what YOU are being offered.
Let’s face it, if you don’t own a product, you’ll be perceived as less trustworthy, as far as marketing efforts go. If you just focus on selling products and nothing else, especially if those products are from a third party, you’ll be end up being seen as another internet marketing robot.
Don’t get me wrong; affiliate marketing is a great online business model, but you will be much better off in the long run by creating your own product and then having affiliates promoting your offer to their lists!
This is a big no-no. Never, ever buy email databases. An email address coming from a mailing list for hire is surely receiving lots and lots of unwelcomed emails on a daily basis. If you send them an email without them knowing who you are, your message will get dumped as spam along with the others.
If they’re receiving unknown email for the first time, they will see you as an invasive, untrustworthy source of spam. They will block you and trash you in front of other prospects, so this practice will not pay off, even in the short term.
Don’t just go to a website or social media site and take email addresses and start mailing them without permission (and, yes, people will do this). Remember that a mailing list is built upon the interest and trust of prospects, and by sending them unsolicited correspondence is just out of touch with that fact.
Just like with email addresses taken from a mailing list that you bought, you’ll end up blocked and with a bad reputation, plus with ever tightening laws on data privacy, it is illegal. Try not only to be careful, but to completely avoid these kinds of practices.
This is kind of an obvious and valid point, but companies and individuals alike tend to forget that people don’t like to be inundated with email.
It is good to engage your subscribers with news, offers and contests, but there’s a fine balance of how many times a day you should message your subscribers.
Of course, this will depend on the kind of activities and products that you promote, and we recommend keeping newsletters limited to a daily basis, mailing offers and promotions two times during the day and mailing contests at random intervals.
Remember that not messaging enough can turn out to be as bad as messaging too much. You can end up losing subscribers and worst of all, customers, to the competition.
It’s all about balance and emailing daily or every other day should be fine. You may want to send a couple more if you are promoting a launch but do this sparingly.
This is also something that some marketers and especially business owners without enough marketing guidance end up being guilty of, emailing the wrong kind of information.
This pitfall can be as simple as promoting poorly selling items, thinking it would sell, or by promoting the wrong kind of content to the wrong audience. Therefore, it is important to know who you are targeting certain email content to.
This churn and burn model is an awful way to conduct business, because you are constantly needing to find new subscribers to replace those that are leaving because you are not providing value!
Instead, try offering value and building a tribe; it’s much easier to keep someone on your list once they’re on it!
One of the most prevalent, yet most harmful practices in email marketing today is making email a one way communications channel. What this means is that companies use it to message customers and prospects, but not offering them a way to communicate back.
This is bad for business, because if customers feel that they don’t have an effective way to directly communicate with a company, they might start looking elsewhere. Remember, that email is not only about advertising, but also about communicating with your clients.
Another mistake is the reliance on auto responders. Auto responders send out an automated response to an inquiry or complaint from a customer, and then another one until the inquiry is resolved. As a business, you have to think twice about how this makes somebody think about your business ethics.
Don’t get me wrong; autoresponders are an amazing email marketing tool, but they need to be used correctly.
This is obvious, of course, but it is too often used as a cheap way for attracting prospects. You use a call to action to join your mailing list to enter a contest to get a big, sometimes unrealistic, prize.
While it is true that this sometimes works, it isn’t long term. If prospects don’t receive your promised prize, they forget about you as easily as they enlisted to your mailing list.
Also, most careful and educated prospects won’t just fall into this, so please don’t resort to underhand tactics as they aren’t sustainable long term, and you will get a bad reputation as one to be avoided.
If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊
