Webinars

How To Make Your Audience Love Your Webinars And Live Events

There is more to hosting a webinar than simply having one. You need to ensure that it’s fun, informative and useful too. When people go to a webinar, they know that they’ll get a sales pitch eventually. But what makes them come back is the actual content outside of the sales pitch.

Plus, if they choose to purchase due to your sales pitch, the product must be fabulous. If you offer your audience amazing promises, you need to live up to them.

There are many types of webinar software that you can choose for your webinar marketing, and the one you choose will depend on personal preference mainly.

Webinar platforms vary greatly in price and features, and it pays to think ahead as to what your needs may be in the future if your business starts to grow; will your business include webinar training or are you simply using a webinar for marketing purposes? All these factors will help you to decide which platform is best for you.

Once you have your ideal platform, you need to focus on the content so let’s look at some ways to make your webinars shine and make people want to sign up for your products or services.

* Make It Educational – Every webinar should offer a message that educates the audience on something they need to know and can put into action right away. If the message is informative and gives them something they can do without even buying your offer, they’ll want to see more from you and may eventually buy your products or use your services.

* Keep the Message Clear – If your message isn’t crystal clear to your audience, they may leave your webinar confused. You don’t want that to happen. You want your audience to be able to digest the information in an understandable way.

* Be Entertaining – While you’re getting them the information, it’s important to also not make it boring. Be lively and entertaining. Share a story that they can relate to. Show your humanity to them and they’ll want to know more.

* Pick an Awesome Topic – This is really the most important part of the webinar. Your topic should be something that makes your audience excited to learn more. In order to choose the right topic, you need to match your expertise with what your audience needs.

* Give Attendees a Special Gift – Approximately 75 percent of the people who sign up for your webinar will not attend. But you can boost attendance if you give those who attend something no one else will get. Make it something people will talk about.

* Host It at the Right Day and Time – Knowing your audience will also help you know the perfect day and time to host your webinar. You may ultimately choose to host more than one in order to cover all the bases.

* Create an Awesome Information Page – This is not a sales page, but instead a page that lets those who have signed up for your event know what exactly will happen at the event. You can mention the freebies you’ll be giving away during the webinar and the information you’ll cover more in depth.

* Follow Up – When someone signs up for the webinar you should have an autoresponder set up to immediately thank them for signing up, sharing the information page and other information that will encourage them to attend the webinar live.

* Send Reminders – Sometimes people do not attend the webinar live simply due to forgetting. Some webinar systems have the ability to set up reminders, but even if it doesn’t you can set them up with the autoresponder system.

You can work diligently to make the webinar a success, but if you don’t include these factors you may not have that many attendees. Understanding who your audience is and what they need is your first step to ensuring that all your webinars resonate with your audience. The more your events solve problems for your audience, entertain them and wow them, the more likely they are to come back.

Of course, digital events aren’t the only way to reach your audience. You can also go in person to local events, and these can be used to network with potential business partners or to find new customers.

Here are a few pointers to keep in mind when attending a live event.

Do’s And Don’ts At Local Events

Building your business with networking is important, but you need to make sure you do it right.

To ensure that you do it correctly and don’t make common mistakes, here are the dos and don’ts of networking at local events.

This list is by no means exhaustive, but it gives you some idea of local event etiquette!

Networking Do’s

* Thoroughly practice your thirty-second elevator pitch. You need to get this down so you can get all of the points out that you need to express to people in just thirty seconds. It should be second nature, so when you meet people on the fly you can tell them what you’re all about.

* Social media is great, but so are face-to-face meetings. When your online contacts are in the area, plan time to meet face to face. Attend regular meetups in your area as well. Those face-to-face meetings are great for making connections.

* Have a good handshake. A handshake says a lot about a person. Make it a good, firm handshake.

* Always have your business cards at the ready. You really never know when you’re going to meet someone, so be sure you carry business cards with you at all times.

* If you make a promise, then be sure that you follow through on it. Follow up with the people that you meet. This is going to build those relationships you made nice and strong.

* Keep in touch. Have regular meetings with your network and be sure to offer them your assistance when asking for their help on something. If you’re having an event, then invite the people in your network too.

* Ask for help. If you’re looking to expand your business, then you need people to help you get the word out. Make sure you ask your network to help you out with spreading the word on whatever you’re working on or whatever you need help with.

* Set goals. Having measurable goals in your networking will help keep you on track and get your business where you want it to be on a specific timeline.

* Be grateful. Saying thank you to your contacts will go a long way in showing your appreciation for what they have done for you.

* Find ways to give back to your network. This is a great way to show appreciation, but it also builds those relationships even stronger when you can help out those who have helped you. No one wants to feel used, so that’s why it’s so important to give back.

Networking Don’ts

* Hard sell. If it’s the first-time meeting someone, then you shouldn’t do a hard sell on your product. This should be a time of getting to know you and what you are all about, not about getting money out of someone for your product.

* Monopolize the time talking about yourself. You should be finding out about the person you’re meeting rather than telling them all about you. If you show interest in the other person, then they will be more interested in you as someone who listens.

* Drink too much. Give yourself a two-drink maximum when you’re networking. It will make sure that you are coherent when you talk, and that you don’t say anything you later wish you hadn’t.

What networking advice do you have for local events?

OK, there are some handy hints to maximise your efforts in both local in-person events and webinars and I hope they were useful to you.

Any type of webinar or sales presentation relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

How To Build A Sales Pitch Into Your Webinars

Are you presenting a product or service to a potential client or an audience of potential clients?

The main point of any sales presentation is to make the sale, but the focus of the presentation is the audience.

How can you accomplish both in one shot? We are going to give you a few hints in that area.

Sell, Sell, Sell!

When salesmen have quotas, the customer can become lost in the sauce. Remember door-to-door salesmen? They didn’t have PowerPoint presentations or big event halls with a stage to speak to their prospective clients.

They honed a few basic skills that made the sale for them. As a business owner or a manager for a company, knowing the importance of new business as well as the importance of client needs can translate into sales with the right formula.

Being prepared for anything (even big fat Nos) actually makes your job a lot smoother and simpler. Sometimes it isn’t what you know but how you convey what you know to your target audience.

Building Your Presentation Around Your Sales Pitch

If you want to make the sale, you need to catch the attention and emotion of the customer from the first word, picture, or slide.

* Do your homework – The key to engaging a customer is to know who they are. What do they need that your product can provide? What are their immediate needs? Who else has the potential to meet those needs? It is not inappropriate to ask a potential client or customer some questions that would help you prepare for them. But, you will have to do some digging on your own as well to get what you need.

* Know your product – What aspects of your product’s capabilities speak to the needs of the client or customer? This is how you tailor a presentation to the specific need of the audience. Choose one feature that can solve the issue they are currently having and use that as the topic of your presentation.

* Make the presentation about the customer – When you begin by discussing your company or product, the talk focuses on you. Instead, use words and imagery to show the benefits of the product to customers. It’s all about meeting their needs, not your revenue.

* Tell a story – It goes without saying that it needs to be a relevant story. Relay a time when your product was used by a past customer, and the positive outcomes. Choose a story whose outcomes are also the desires of the current audience. Show empathy towards your audience.

* Listen to the customer – Ask questions and wait for the response. Show that you are listening. Move your presentation in a direction that highlights the need expressed in their responses.

* Don’t forget the call to action – The deal is not sealed until you tell the audience what you want them to do. Some will say yes right away, and others will need time. Create a follow-up strategy to keep them interested until they say yes.

On the part of the customer, a good sales pitch will instil confidence in your ability to meet their needs.

Do’s And Don’ts Of Selling Your Products During Your Webinar

There are four P’s of marketing: Product, place, price, and promotion. Using this marketing mix will result in a much better result than just focusing on one thing.

Today, one of the ways in which you can market your business is to host webinars and a solid webinar marketing strategy should be a part of any online business.

There are a number of webinar platforms including GoToWebinar, WebinarJam, Demio and EasyWebinar and there has been a rise in popularity of Zoom webinar due to the increase in working from home.

But remember that there is a difference between promotion and marketing. Marketing encompasses all the different aspects of marketing, whereas promotion is just one aspect.

If you want to know more about using webinars, check out this free training here

Here’s how you can promote and sell your products during your webinar without making it too sales focused.

* Create a Short Informative Sign-Up Page – One way to promote products to your audience is to promote on the backend, and the way you do that is to collect email address information when your audience signs up for your webinar. Your title should be compelling and explain exactly what the webinar will provide to your audience.

* Get the Format Down for the Webinar – Your personal story should be first, no more than five or ten minutes. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message.

Deliver useful, relevant, and actionable content for the next 20 minutes, teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.

* Add Scarcity to Your Offer – You can’t make the offer too open ended, or people will sit on it and wait and maybe never act. Give them a time limit but include a lot of value in the offer, such as a special breakout Q & A session for fast acting buyers happening just a few days from now. That will help your audience make their decision.

* Describe the Products Completely – Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses too. This is your “sales page”, and you want to give them everything, including overcoming any objections they might have to buying.

* Send Buyers Directly to Checkout Page – When you’ve already made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page so that it’s faster and they will buy right then instead of reading the sales page again. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.

* Follow Up – You’d be shocked at how many people give many webinars and do not follow up with their audience after the event. Most of your sales are likely to happen in the days after the webinar. You may have one or two who take advantage of the fast action bonuses, but you’ll have more buy after the event if you follow up.

Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.

Webinars are one of the best forms of marketing that your business has ever seen. But they only work if you learn how to do them correctly, by not being afraid to make your offer in a real, genuine way to the audience. If you’ve given them a lot of great free content and whetted their appetite well enough, they’ll be relieved to get the offer.

Webinars

How To Make Your Audience Love Your Webinars And Live Events

How To Make Your Audience Love Your Webinars And Live Events

Do’s And Don’ts At Local Events

Networking Do’s

Networking Don’ts

How To Build A Sales Pitch Into Your Webinars

How To Build A Sales Pitch Into Your Webinars

Sell, Sell, Sell!

Building Your Presentation Around Your Sales Pitch

Do’s And Don’ts Of Selling Your Products During Your Webinar

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