email marketing strategy

There’s Never Been A Better Time To Learn Email Marketing

13th November

By Jason Daly

There's Never Been A Better Time To Learn Email Marketing

Email marketing is one of the most important tools in a digital marketer's toolkit. It's a great way to stay in touch with your customers and prospects, and to build relationships with them.

However, email marketing is also one of the most challenging tools to use effectively. If you're not careful, you can quickly become overwhelmed by the sheer volume of email messages in your inbox.

That's why it's important to learn how to use email marketing effectively. In this blog post, we'll share some email marketing tips that will help you get the most out of your email marketing campaigns.

1. The Benefits Of Email Marketing

Email marketing is one of the most popular and effective ways to reach your customers and promote your business. It is a direct marketing tool that allows you to send messages to customers and prospects through email.

Email marketing can be used to promote your products or services, build customer loyalty, or simply keep in touch with your customers.

It is an effective way to reach your customers because it is a direct form of communication. You can send messages to customers and prospects through email, which means they are more likely to see and read your message.

It is also an affordable way to reach your customers. It is a cost-effective way to reach a large number of people with a message that is tailored to their needs.

Email marketing is a flexible way to reach your customers. You can send messages to customers at any time, which means you can reach them when they are most likely to buy from you. You can also use email marketing to target specific customers. For example, you can send messages to customers who live in a certain area or who have made a purchase from you in the past.

Email marketing is a great way to build customer loyalty. When you send messages to customers, they can feel appreciated and valued. This can lead to repeat business and referrals. Email marketing can also help you stay in touch with your customers. You can send messages to customers to update them on new products, services, or promotions. You can also use email marketing to thank customers for their business.

Email marketing is an easy way to get started with direct marketing. You can use email marketing to reach a large number of people with a message that is tailored to their needs. Email marketing is an affordable way to reach your customers. It is a flexible way to reach your customers. And, email marketing is a great way to build customer loyalty.

2. The Types Of Email Marketing

Now, we all know that email marketing is a great way to stay in touch with our customers and promote our businesses. But did you know that there are actually a few different types of email marketing? Let's take a closer look at the different types of email marketing, so you can decide which one is right for your business.

Newsletters

Newsletters are a great way to keep your customers up-to-date on all the latest news and information about your business. You can use newsletters to announce new products or services, share special offers, or just give your customers an update on what's going on with your business.

Announcements

Announcements are a great way to let your customers know about special events or promotions that you're running. You can use announcements to let your customers know about sales, new products, or even special events that you're hosting.

Special Offers

Special offers are a great way to entice your customers to buy from you. You can use special offers to give your customers discounts on your products or services, or even give them free shipping or a free gift with purchase.

No matter what type of email marketing you choose, make sure you're providing your customers with valuable content that they'll want to read. Keep your emails short and to the point, and make sure you're offering your customers something that they'll find valuable.

3. How To Create An Email Marketing Campaign

Now, before you start blasting out emails to your entire list, there are a few things you'll need to do to get started. In this next section, we'll walk you through everything you need to know about how to create an email marketing campaign, from start to finish.

Planning Your Campaign

Before you start designing your emails or sending out any messages, you'll need to take some time to plan your campaign. This includes figuring out your goals, who your target audience is, and what kinds of things you want to promote.

When you're planning your campaign, it's important to keep your goals in mind. What do you want to accomplish with your email marketing campaign? Do you want to generate leads? Drive sales? Increase brand awareness?

Whatever your goal is, make sure you have a plan in place to help you achieve it. Having a plan will make it easier to track your progress and see if your campaign is successful.

Once you know your goals, you'll need to identify your target audience. Who do you want to reach with your campaign? What kinds of things are they interested in? What's the best way to reach them?

Answering these questions will help you determine the best way to design your campaign and what kinds of content to include.

Designing Your Emails

Now that you know who you're targeting and what you want to accomplish, it's time to start designing your emails. When it comes to email design, there are a few things you'll need to keep in mind.

First, you'll need to make sure your email looks good on all devices. People will be reading your email on their phones, tablets, and computers, so you'll need to make sure it looks good on all of them.

Second, you'll need to make sure your email is easy to read. Use short paragraphs, clear headlines, and bullet points to make your email easy to scan.

Finally, you'll want to include a call to action in your email. What do you want people to do after they read your email? Click through to your website? Sign up for your newsletter? Download your ebook?

Make sure your call to action is clear and easy to find. The last thing you want is for people to read your email and then not know what to do next.

Sending Your Emails

Now that you've designed your email, it's time to send it out. But before you hit the send button, there are a few things you'll need to do to make sure your email gets delivered.

First, you'll need to add a subject line to your email. This is what people will see when they receive your email, so make sure it's something that will grab their attention.

Second, you'll need to add your sender information. This includes your name, your email address, and your company's logo.

Finally, you'll need to add a signature to your email. This is a short message that people will see when they receive your email. It's a great way to let people know who you are and how to get in touch with you.

Once you've added all of this information, you're ready to hit the send button. But before you do, double check everything to make sure everything is correct. Then, sit back and wait for the responses to start rolling in.

4. How To Measure The Success Of Your Email Marketing Campaign

If you're like most entrepreneurs, you're always looking for ways to improve your bottom line. And if you're not, you should be.

One of the best ways to do this is to focus on your email marketing campaign. After all, email is still one of the most effective marketing channels available, with a return on investment that far exceeds most other channels.

But how do you know if your email marketing campaign is really successful? The answer is simple: you need to track your results.

Fortunately, there are a number of ways to do this. Here are three of the most important metrics you should be tracking:

Open Rate

Your open rate is the number of people who open your email divided by the number of people who receive it.

Ideally, you want your open rate to be as high as possible. This means that your subject line and From line are effective and that your list is actively engaged.

There are a number of ways to improve your open rate, including segmenting your list, personalizing your emails, and using engaging subject lines.

Click-Through Rate

Your click-through rate is the number of people who click on a link in your email divided by the number of people who receive it.

Ideally, you want your click-through rate to be as high as possible. This means that your email content is relevant and interesting to your subscribers and that they're actually clicking on the links you're sending them.

There are a number of ways to improve your click-through rate, including using compelling calls to action, sending targeted emails, and making it easy for subscribers to find what they're looking for.

Conversion Rate

Your conversion rate is the number of people who take the desired action divided by the number of people who receive your email.

Ideally, you want your conversion rate to be as high as possible. This means that your email is effective at getting people to take the desired action, whether that's signing up for your newsletter, buying your product, or filling out a form.

TIP:

There are a number of ways to improve your conversion rate, including offering a discount or free shipping, using a powerful call to action, and making it easy for people to take the desired action.

By tracking these three metrics, you'll be able to see how successful your email marketing campaign is and make necessary adjustments to improve your results.

Conclusion

Email marketing is an important tool for any business. It can help you reach a wider audience, build customer relationships, and increase sales. But it's important to learn how to do it right. Otherwise, you could end up wasting time and money on a campaign that doesn't work.

There are a few things you need to keep in mind when you're creating an email marketing campaign. First, you need to choose the right type of email for your goals. There are several different types of email, each with its own strengths and weaknesses.

Second, you need to create a campaign that is targeted to your audience. You can't just send out a generic email and expect people to respond. You need to segment your list and send emails that are relevant to them.

Finally, you need to measure the success of your campaign. This can be done by looking at things like open rate, click-through rate, and unsubscribe rate. By understanding these metrics, you can adjust your campaign to make it more successful.

Email marketing can be a great way to reach more customers and increase sales. But it's important to learn how to do it right. Otherwise, you could end up wasting time and money on a campaign that doesn't work.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck

Nurture Your Email List And Build Strong Relationships

Email Marketing

16th October 2023

By Jason Daly

Nurture Your Email List And Build Strong Relationships

You must take the time to get to know your subscribers in order to develop a mailing list that will be both high-quality and return a high ROI (Return On Investment).

This will make sure that your target market continues to be a part of your list, spreads the word about you, and makes purchases from you.

Some users will inevitably unsubscribe at some point. And that's fine. Use these tips and tactics to manage your email list and establish relationships in order to attract new subscribers and maintain the satisfaction of your current ones.

Email Welcome And Newbie Series

The first message sent to new subscribers sets the tone. It demonstrates your appreciation and value for them. It also establishes reader expectations and begins the process of establishing a genuine relationship.

Begin by writing a welcome email with your audience's needs in mind. Explain how membership benefits them.

Your welcome email is your best opportunity to build trust in the developing relationship because 90% of your subscribers will open it.

Congratulate And Appreciate Them – When you send your first, welcome email, congratulate them on taking that important first step toward learning more and implementing significant changes in their lives. They need to believe that you have their backs throughout the process and that you'll use your knowledge to help them succeed further.

Referring to new subscribers as members—as in "team members,” where everyone is significant and collaborates with one another—can help them feel a connection to you and your brand.

Deliver Any Promised Downloads– Deliver the download link you promised. Cut to the chase and provide the link near the top of the page and again at the bottom in your P.S.

New subscribers don't want to read a load of stuff before you give them access to their "goodie."

The free gift will hopefully persuade people to follow other actions that you may ask of them.

Manage Their Expectations – The advantages of being a member can be mentioned in your welcome email. Tell them roughly how often and what kind of emails they can expect to receive. The majority of your material should be placed in-between links or calls to action.

Avoid sending new subscribers an excessive number of emails all at once. Give them a day or so instead, then begin a series of spaced-out "newbie" emails. You don't want them to quit before they get off to a solid start.

Be Yourself – Your emails should reflect your personality. If you have an unique sense of humor, display it while remaining professional. That is the secret to establishing relationships.

Readers are drawn to your website and subscribe to your list because they find something appealing in the text or in your tone or style.

You might unintentionally "hide" something that would draw even more people to you when you "conceal" personality traits.

Be Crystal Clear – Inform members of how to carry out the tasks you have for them. For instance, mention it in the guidelines if you want them to do a survey so you can get to know them better.

If you offered a freebie, be sure to include detailed instructions on how to download it. And give them specific instructions if you want them to join your online group.

Be Social – Describe the social networks you use to your new subscribers. Include this message in your "newbie" email campaign. It's a good method to inform them and ask them to develop a closer relationship with you.

The social atmosphere appears more relaxed. Give the social media links and describe the procedures for liking the page and/or joining the group.

Make It Easy To Get In Touch – Do not exclude your contact information from your emails. You want others to be able to reply to you by simply clicking reply.

Make it straightforward for visitors to use your website's contact forms and to ask questions. Your audience will feel important and cared about if you are accessible to them.

The automatic emails in the "newbie" series are just as crucial as your welcome email. Spend some time creating a welcome email that contains the crucial information that is required right away.

Use these 7 suggestions to assist you continue to strengthen your relationship and trust in your follow-up conversations.

Segmenting Your List

There are sub-segments inside each target market. The more you can divide up your audience, the better. When someone signs up for information about a certain subject or solution, segmentation begins at that point.

For instance, social media marketing is a subset of the larger niche of marketing. Because the advantages are highly tailored to the need of that subset of subscribers, segmented or niched down lists receive more opens and clicks.

Personal Demographics – Your list can be segmented if you know the demographics of your audience. Considerations for demographics include things like income, sex, age, geography, etc. Company position, academic performance, and business sector may be useful information for B2B audiences.

Quiz Results – Quizzes and surveys may be entertaining as well as a great source of information. For instance, you could utilize a quiz to direct customers to the appropriate offer if you offer different tiers of services or goods.

This will categorize them based on their response and, eventually, the type of information or subniche.

Email Click-through’s – Based on the links that they click your subscribers will tend to segment themselves. Concentrate on the ones who occasionally take action. Get harder with those who choose not to read or act.

If they are not affiliates, you can take them off the list or just change their accounts to "don't email."

This makes room for somebody who actively contributes or engaged.

Geography – If you want to accomplish certain things with someone from a certain area, use the geo-location demographic. You might pick a specific city or state, for instance. You can increase the number of replies to local events by geotargeting some offers.

Buying Behavior – It's important to add subscribers to a "customer list" or "product list" once they purchase your product so they won't continue to receive offers to buy products they already own. This also helps in advancing them to the next step in your sales funnel.

Spending Behavior – It is very useful to segment based on spending habits. Let's imagine your offer is a high-ticket item, and some individuals ordered it. They should be moved to your product list and placed on a price-based list for customers who buy expensive items, such as "systems."

Where They Are In The Buying Cycle – Every customer follows a basic purchasing cycle, which looks somewhat like this.

The achievement of results based on the purchase decision involves awareness, competition evaluation, risk mitigation, and decision-making.

Knowing where your subscriber is in the cycle will make it easy to decide what kind of content to provide, such as a downsell of the item or a comparable but cheaper product.

How They Interact With Your Website – Based on how they use your website, you can segment your audience. Give your website visitors a variety of options, such as freebies, low-ticket offers, and more.

Depending on whether your autoresponder offers this feature, each decision they make can move them to the appropriate list.

Personal Interests – Knowing the individual interests of your audience will enable you to offer more appropriate options as well as interesting, relevant examples and stories. Ask them to tick a box designating an interest, which will cause them to be added to a particular autoresponder series based on the interest picked. Make certain that these interests relate to your specific niche.

Conclusion

Utilize the technologies in your autoresponder to segment your list. Some let you create a single, large list and use tags to divide it into different groups based on the way users join up, what they buy, and other activities.

Some autoresponders need you to build a list for each event and then use various methods to add people to the list. Regardless, segment your market and invest in the best technologies you can.

Some of the best choices are Active Campaign, AWeber and Getresponse.

complete-beginners-guide-to-list-building-post

The Complete Beginners Guide To List Building

Email Marketing

2nd October 2023

By Jason Daly

The Complete Beginners Guide To List Building

Email list building can be a daunting task for even the most experienced online marketer. Where do you start? What's the best way to grow your list? And how do you make sure people actually want to hear from you?

In this complete beginners guide, we'll answer all of those questions and more. You'll learn everything you need to know about email list building, from the basics of how to get started, to more advanced tips and tricks for growing your list quickly.

So whether you're just getting started with email marketing, or you're looking for ways to take your list building to the next level, this guide will definitely help you.

The Benefits Of Building An Email List

If you're like most people, you probably have a love-hate relationship with email. You love getting messages from friends and family but hate getting bombarded with marketing messages and spam. However, there is one type of email that can be both useful and enjoyable: email lists!

An email list is a list of email addresses that you can use to send messages to multiple people at once. You can use email lists for a variety of purposes, such as staying in touch with friends and family, sharing news and updates, or promoting your business or website.

There are many benefits to building an email list, including:

Reach a wider audience: With an email list, you can reach a larger number of people with your message than you would if you were just sending individual emails.

Save time: Sending emails to a list is much faster than sending individual emails, which can save you a lot of time.

Create a more targeted message: When you send emails to a list, you can be more specific and targeted with your message than you would be if you were sending a general email to everyone in your address book.

Increase your chances of getting your message read: When you send an email to a list, it's more likely that at least some of the recipients will open and read your message than if you just sent a general email.

Reach people who might not be on your social media: Not everyone is on social media, but almost everyone has an email address. By building an email list, you can reach people who might not be on social media.

Building an email list is a great way to reach a wider audience, save time, create a more targeted message, and increase your chances of getting your message read. If you're not already using email lists, start building one today!

The Different Types of Email Lists

Email lists are a great way to keep in touch with your customers and prospects. But did you know that there are different types of email lists? Here’s a quick rundown of the different types of email lists and how you can use them to your advantage:

Prospect email list. A prospect email list is a list of people who you think might be interested in your products or services. These are people who have either visited your website or have signed up for your newsletter.
Customer email list. A customer email list is a list of people who have already purchased your product or service. This is a great list to use for upsells, cross-sells, and special offers.
Engagement email list. An engagement email list is a list of people who have interacted with your brand in some way. This could be people who have subscribed to your blog, followed you on social media, or even just visited your website.
Partner email list. A partner email list is a list of people who you have a business relationship with. This could be other businesses in your industry, suppliers, or even joint venture partners.
Lead email list. A lead email list is a list of people who have expressed interest in your product or service but have not yet made a purchase. This is a great list to use for nurture campaigns and special offers.
Subscriber email list. A subscriber email list is a list of people who have signed up to receive your email newsletter. This is a great list to use to stay in touch with your audience and build relationships.
Email list segment. An email list segment is a sub-list of people within your main email list. This could be people who live in a certain area, people who have purchased a certain product, or people who have subscribed to your blog.
VIP email list. A VIP email list is a list of people who are your most loyal fans and customers. This is a great list to use for special offers, exclusive content, and VIP events.
Suppression list. A suppression list is a list of people who have opted out of receiving your emails. This could be people who have unsubscribed from your list, people who have marked your emails as spam, or people who have bounce back.

Email lists are a great way to keep in touch with your audience. But it’s important to understand the different types of email lists and how to use them. By segmenting your lists, you can ensure that you’re sending the right message to the right people at the right time.

How To Build An Email List The Right Way

As we have seen, email marketing is one of the most effective ways to connect with customers and promote your business. But how do you get started? In this section, we’ll show you how to build an email list from scratch.

The first step is to find an email marketing service provider like Active Campaign, Get Response, or AWeber. These providers will give you the tools you need to collect email addresses and send out messages.

Once you’ve signed up for a service, it’s time to start collecting email addresses. There are a few ways to do this:

Add a sign-up form to your website: Include a form on your site that allows visitors to subscribe to your email list. Make sure the form is prominently placed and easy to find.

Add a sign-up form to your Facebook page: You can use a Facebook app to add a sign-up form to your page. This is a great way to collect email addresses from people who are already interested in your business.

Include a sign-up link in your email signature: Every time you send an email, include a link to your email sign-up page. This is a simple way to collect email addresses from people you already have a relationship with.

Run a contest or giveaway: Offer a prize to people who sign up for your email list. This is a great way to collect a lot of email addresses quickly.

Run a contest or giveaway: Offer a prize to people who sign up for your email list. This is a great way to collect a lot of email addresses quickly.

Once you’ve collected a few hundred email addresses, it’s time to start sending out messages. The first step is to segment your list into different groups. This will allow you to send more targeted messages to each group.

For example, you might segment your list by:

Location
Interests
Age
Gender

Once you’ve segmented your list, you can start creating email campaigns. An email campaign is a series of messages that you send to a group of people.

For example, you might create a campaign to promote a new product. This campaign might include a series of messages that introduce the product, explain its features, and offer a discount to people who buy it.

Email campaigns are a great way to boost sales and build relationships with your customers.

Now that you know how to build an email list, it’s time to get started. Start by signing up for an email marketing service and then start collecting email addresses.

Tips For Effective Email List Building

Email list building is a key element of digital marketing, and when done correctly, can result in a significant return on investment (ROI).

There are a number of ways to build an email list, but not all methods are created equal. In order to maximize the return on your investment, it’s important to choose the right strategies and tactics for your business.

Here are a few quick tips for effective email list building:

1. Use A Lead Magnet

A lead magnet is an incentive that you offer potential subscribers in exchange for their email address.

It could be a free e-book, report, webinar, or even just a coupon code.

The key is to offer something that your target audience will find valuable.

2. Create A Landing Page

A landing page is a stand-alone web page that is designed to capture email addresses.

It should have a strong headline, a brief description of what’s being offered, and a call-to-action (CTA) that encourages visitors to sign up.

3. Use Pop-Ups

Pop-ups are effective at capturing email addresses, but they can also be annoying if they’re not done right.

Use pop-ups sparingly and make sure they’re relevant to the content on the page.

4. Host A Contest

People love free stuff, so hosting a contest is a great way to get people to sign up for your email list.

Just be sure to promote the contest through your social media channels and other marketing channels to get the most exposure.

5. Add A Sign-Up Form To Your Website

Make it easy for visitors to sign up for your email list by adding a sign-up form to your website.

Place the form in a prominent location, such as the sidebar or footer, and use an attention-grabbing headline.

6. Use Social Media

Social media is a great way to promote your email list and drive traffic to your landing pages and website.

Use hashtags, post updates, and run ads that link to your sign-up forms.

7. Partner With Other Businesses

Partnering with other businesses is a great way to reach a new audience and grow your email list.

You can partner with complementary businesses to co-promote your products or services, or you can cross-promote each other’s email lists.

Building an email list is a great way to connect with potential customers and grow your business. By using the tips above, you can create an effective email list-building strategy that will produce results.

How To Keep Your Email List Healthy

We all know the importance of building and maintaining a healthy email list. A healthy email list is essential to the success of any online business. But what does it mean to have a healthy email list? And how do you keep your email list healthy?

There are a few key things to keep in mind when it comes to keeping your email list healthy.

First, you need to make sure that you are only sending emails to people who have opted in to receive them. This means that you need to have a way for people to sign up for your email list, and you need to make it easy for them to do so.

Second, you need to make sure that you are sending emails that are relevant to your audience. This means that you need to segment your list so that you are only sending emails to people who are interested in what you have to say.

Third, you need to make sure that you are providing value in your emails. This means that your emails should be informative, helpful, and engaging. If you are just sending a bunch of sales pitches, people are going to quickly get tired of receiving your emails and they will opt out.

Fourth, you need to make sure that you are respecting your subscribers’ time and attention. This means that you should not be sending too many emails, and you should not be sending emails that are too long.

If you are sending too many emails, people will start to feel like they are being bombarded and they will opt out. If you are sending emails that are too long, people will not read them, and they will also opt out.

Fifth, you need to make sure that you are giving people an easy way to opt out of your emails. This means that you need to have an unsubscribe link in every email that you send. This will allow people to opt out if they no longer want to receive your emails.

Sixth, you need to make sure that you are keeping your email list up to date. This means that you need to regularly clean your list to remove inactive subscribers. An inactive subscriber is someone who has not opened or clicked on an email from you in a long time.

Finally, you need to make sure that you are monitoring your email list health. This means that you need to track your open rates, click-through rates, and unsubscribe rates.

If you see that your open rates are declining, this means that people are no longer interested in receiving your emails.

If you see that your click-through rates are declining, this means that people are not finding your emails helpful or interesting.

If you see that your unsubscribe rates are increasing, this means that people are no longer wanting to receive your emails.

Keep these things in mind, and you will be well on your way to keeping your email list healthy!

The Do’s And Don’ts Of Email List Building

Your email list is one of the most important aspects of your online business, yet it is often one of the most overlooked. Why? Because it can be time-consuming and, quite frankly, a little bit boring.

But if you want to be successful with your online marketing efforts, you need to have a high-quality email list.

And there are a few things that you need to keep in mind when you're building your email list. Here are a few do's and don'ts with regards to email list building:

Do's

But if you want to be successful with your online marketing efforts, you need to have a high-quality email list.

And there are a few things that you need to keep in mind when you're building your email list. Here are a few do's and don'ts with regards to email list building:

Make sure that you have a good lead capture form on your website. This is the first step in getting people onto your list.
Make sure that you're offering something of value in exchange for someone's email address. This could be a free report, an ebook, or something else that is valuable to your target market.
Use an email service provider that allows you to segment your list. This way, you can send more targeted emails to your list, which will result in higher conversion rates.
Use an email marketing software that allows you to automate your email marketing. This way, you can set up your email marketing to run on autopilot, and you'll never have to worry about it again.
Test, test, test! Always be testing different things with your email list, such as different subject lines, different types of content, and different calls to action. The only way to know what works best is to test it out.

Don'ts

Don't buy an email list. These lists are usually filled with bogus email addresses, and you'll just end up wasting your time and money.
Don't send out mass emails to your entire list at once. This will just annoy people, and they'll likely unsubscribe from your list.
Don't spam your list with sales pitches. No one likes to be constantly bombarded with sales emails, so make sure that you're sending out valuable content that your subscribers will actually want to read.
Don't forget to segment your list. This is one of the most important things that you can do for your email list.
Don't forget to test, test, test! Always be testing different things with your email list, so that you can constantly improve your results.

If you follow these do's and don'ts, you'll be well on your way to building a successful email list.

Wrapping Up: The Benefits Of An Email List

If you don't have an email list for your business, you're missing out on a lot of potential customers. Email lists allow you to reach a group of people who are interested in what you have to say.

They're also a great way to build relationships with potential and current customers.

Email marketing can help you increase brand awareness, build trust, and generate leads. They're also a great way to stay in touch with customers and create loyalty.

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How To Write Emails That People Will Read

You’re one step closer to having your subscribers open and read your emails if you’ve written a strong subject line. Now you must actually write an email that grabs your followers and keeps them on the edge of their seats.

How do you go about doing that? By following these suggestions, techniques, and ideas, of course…

Begin With The End In Mind

Before you even write your first word in any email marketing campaign, think about what your readers should do when they reach the end, such as maybe clicking a link to buy something. You can then create an email that is centered on this ultimate goal.

Having a strong call to action is critical in your emails. This may not just be to buy something; it can be to direct them to a blog post etc.

Also, don’t be too pushy; it’s ok to do that occasionally, but you’re much better doing a soft sell, and just recommending something that will help them to accomplish their goals.

Write A Gripping Opener

If the opening few lines of an email don’t grab the reader’s attention, they’ll move on to the next one. As a result, your introduction is crucial in capturing and maintaining the reader’s interest. Here are a few good ways to check your email…

Use Stories

People are more likely to be emotionally engaged by stories, which keeps them reading and makes your material more memorable.

E.g. Let’s say you’re sending an email outlining how to prevent frequent job interview blunders. Instead of diving right into the errors, tell a tale about one of the worst interviews you ever did. This type of story doesn’t just make your content more interesting to read, but it also helps to develop rapport with your readers.

Ask Probing Questions

Asking a question is another method to start your email. The idea is to pose a question that isn’t either a yes or no answer, or one which you already know the answer to.

E.G. If you’re writing to an audience that needs to lose weight, you may ask, “Do you hate shopping for swimsuits?” But only ask that question IF you’re confident your audience will reply with “yes”.

Another form of question is one that prompts individuals to consider something. This works especially well if the question elicits an emotional response, such as the one below. “How would you react if your dog went missing when being looked after by a dog walker?”

Describe A Common Problem

Another technique to begin your email is to demonstrate to your readers that you are aware of their issue. Consider the following scenario:

Imagine something like this…

You put a lot of effort into this product. You believed you had done everything correctly. To develop the sales copy, you even recruited a leading copywriter.

Despite this, you didn’t notice a single sale when you first opened your payment processing account. Not a single sale .

What happened and why?

Next…

Create A Sense Of Anticipation

If you’re sending a “how to” or other informative email, you may tell readers what they’ll learn if they keep on reading. The goal is to create a sense of anticipation in order to keep people intrigued.

E.G. “You’re about to learn a simple, yet really effective, approach to enhance your metabolism”. And it doesn’t require depriving yourself of food, exercising for hours every day, undergoing some strange “cleanse,” or taking medications…”

Maintain Reader Interest Throughout The Email

If you have a compelling introduction, your readers will be interested — at least for the time being. Now it’s up to you to keep them interested; any email marketing strategy will only be successful if people actually open and then read your emails!

Follow these pointers…

Incorporate A Conversational Tone Into Your Writing

As if you’re writing to a dear friend, keep the same friendly, conversational tone throughout.

Marketing emails shouldn’t look like marketing emails, so simply write to your friend or family member.

Also, think about the types of emails you open regularly; why do you open those and not the others?

Make Sure Your Content Is Simple To Read

Use short sentences and paragraphs and make sure there is plenty of white space. Remember that a lot of your readers will probably be reading all of their emails on a mobile phone or similar small device.

Introduce Cliffhangers

This is where you develop excitement and intrigue about what’s to come.

E.G., “In a moment, I’ll reveal my approach for acquiring 1000 new email subscribers each month.” However, first…”

Write With Entertainment In Mind As Well As Education

Your purpose is to teach your readers while also entertaining them so they will continue to read. To that purpose, add a little light comedy and tell a story to hold people’s attention.

Don’t be too dry and formal unless your audience expects that. People want to see your personality come through in your emails, so don’t just be a boring cookie cutter email writer.

Proofreading, Polishing, And Formatting

The last step is to review your email to ensure that it is free of spelling, grammatical, and factual problems. You should have someone else proof your email for the best results, as they will be able to identify any flaws that you may have overlooked.

Then you’ll want to polish the material so that it reads easily, that everyone can understand it, and that it’s detailed enough for your readers to act upon. You can also cut out anything that isn’t absolutely necessary here; be ruthless with your editing. Your readers are busy people, therefore if your email is packed with fluff and filler, they will unsubscribe.

One final note: While we would like every subscriber to read every word of our emails, we understand that this isn’t always the case. This is why you should write for skimmers.

The goal is to make the most crucial elements of your email stand out so that any skimmers will still be able to grasp the gist.

You can use the following to draw attention to key points:

Bolding, especially using headings and/or sub-headings
Using italics
Highlighting
Underlining
Using different fonts, sizes and colours
Images that can include important text.
Captions to point out important text.
Bulleted lists (like this one 😊).

Bear in mind that the opening and last paragraphs of an email are commonly read by skimmers, so make sure to include essential information in those parts.

Second, utilise the highlighting methods mentioned above sparingly. You don’t want to over-bold, italicise, underline, highlight, or otherwise emphasise everything, otherwise it will appear that nothing is essential.

NOTE: Take a look at the lesson you’re reading right now for an example of how to do it correctly. I’ve used tools like bulleted lists and headings to highlight key sections of text, which aids skimmers without making the information look cartoonish or overdone.

Conclusion

Take a few seconds to think about how you’ll engage readers with your next email now that you know how to create compelling content. Make a plan for how you’ll apply the advice you’ve just received.

E.G. If you’re going to tell a narrative, WHAT kind of story can you tell? WHAT kind of questions can you ask?

If you’ve already written an email, use this article as a simple checklist to ensure that the content is interesting. Is the information convenient to read on a small device like a mobile phone, for example? Did you manage to elicit an emotional response from your audience? Did you create excitement for what’s to come later in the email?

How To Write Compelling Email Subject Lines That Get Opened

The most important part of any email that you are going to send is your subject line.

That’s because if your subject line fails to pique your subscribers’ interest, the body of your email is unlikely to be opened, let alone read or clicked on, and this is not the mark of a successful email marketing campaign, is it?!?

That’s why you’ll want to spend some time developing interesting subject lines that will entice your audience to open your email.

Here’s how to go about it…

Identify The Advantages Of Your Particular Email

In your subject line, you need to pique the readers curiosity. To put it another way, what is the single most important benefit that the recipient will receive if he receives your email? That is what should be in the subject line.

For example, is the reader going to be learning a simpler and quicker way to do something? Will they be given a free tool? Will customers receive a special bonus or perhaps a discount if they purchase a paid offer?

Use a subject line that isn’t clickbait in any way. The topic must be both incredibly appealing and completely related to the email’s content.

Make A List Of Enticing Subject Lines

Now that you know what your major benefit is, come up with as many possible subject lines as you can that include this benefit.

You might want to include some sort of social proof within your subject lines in addition to highlighting any advantages.

Finally, just like with landing-page headers, you can leverage your email headline to pique people’s interest and increase open rates.

For example, you can reveal an unexpected benefit in the subject line, or simply use phrases like “hidden” “secret” or “discover” to pique interest.

In some circumstances, a simple question may pique people’s interest enough to prompt them to click, for example: “Can you housetrain a mature rescue dog in only 48 hours?”.

The question is compelling because many people believe housetraining a more mature rescue dog would be extremely difficult, yet this email subject line claims it could be accomplished in as short as 48 hours. People will be intrigued enough that they will be inclined to click.

To get started, you can use the following templates:

The quickest and most convenient way to [get a benefit]. For example, The Fast and Easy Method to Lose 10 Pounds.
Do you make these [kind of] errors? Are you committing these pricey home-buying blunders, for example?
Is there anyone else interested in [a benefit]? Who else would like a free cat trick-training video, for example?
The most effective approach to [achieve a benefit]. E.G., The most effective method for getting into medical school (it’s not what you may be thinking).
[Obtain a benefit] [without having a specific item or doing a difficult task]? E.G., Is it possible to get a $100,000 job without having a college diploma?
Take advantage of this [limited] time flash sale to save [amount or percent]! For example, during this 24-hour flash sale, you can save 50%!

Create A Compelling Subject Headline

Now that you’ve devised a rough draught of your subject headline, you should perform the following so that you can refine and improve it:

Keep It Brief

Long email subject headlines are usually truncated by the majority of email clients. While the number of characters varies, it is usually between 60 – 65. As a result, create brief subject lines that attract attention in a few words.

Consider Making It Your Own

Most email applications allow you to personalise your emails by inserting the recipient’s first name in the subject line. While you don’t want to overdo it, mentioning the recipient’s forename every now and then might have a major influence.

For example:

John, do you think you’re at risk of having a severe heart attack?
Suzy, here is a dog-training suggestion for you.
With this unique deal, Jane, you may save 25%…

Write A Congruent Preview

Most email programmes allow receivers to preview the first few lines of an email without having to open it. As a result, make sure the first couple of lines of your paragraph work hard to grab the reader’s attention, and keep it!

For example, you may start your email with a tale, making sure to select language that will pique the interest of any recipient who is still reading the sample.

E.G., “When I first looked inside my PayPal account, I couldn’t believe what I saw…”

Make Use Of A Swipe File

Having a swipe file of effective subject lines that have piqued your curiosity from other people is a good idea. Then you will be able to search through your files for ideas.

For example, in your email, you might see a topic like this: Who else wants to get abs that are tighter in just a few minutes per day?

This is the basic concept for that topic line: Who else [wishes for a specific result] in a [relatively short timespan]?

You can use it as a starting point for your own topic:

Who else wants to quadruple their conversions in 10 minutes?

Start by subscribing to a few good newsletters both within and beyond your niche to build your swipe file. You could even create a separate email address to receive these messages. Then you can create a folder in which you can save the strongest subject lines that grabbed your interest.
Sales letter headlines can be examined as well, as they follow the same general formula as your email subject lines. The biggest distinction is that sales letter headlines are usually longer, so you’ll have to concentrate on shorter ones.
Finally, you can check out swipe files that other individuals have amassed (whether free or paid). For example, you can look up “email subject line swipe files” on Google.

And finally…

Test Everything

To increase your open rates, you should always be testing your subject lines. You can test personalisation (with or without), open rates (with or without icons), punctuation (e.g., with question mark, without question mark, no punctuation at all), and, of course, different subject lines.

Conclusion

You’ve just learned how to write great email subject headlines that grab people’s attention and get them to read your messages. Make a commitment to test and track all of your subject lines in order to figure out which ones get the best reaction.

As you can see, having good subject lines are in integral part of your overall email marketing strategy, so use them wisely.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing strategy