email marketing tips

Is Your Website User-Friendly For List Building?

Is Your Website User-Friendly For List Building?

Is Your Website User-Friendly For List Building?

When growing your list, remember that gaining more traffic is not the only goal. Attracting highly targeted traffic, full of people who want and need what you’re offering, is the goal. Therefore, you need to develop a list-growing strategy that uses tactics that focus on your goal: Building and Growing a Responsive List, because when you have that responsive list, using email for marketing becomes much easier.

The following tactics will ensure that when someone joins your list they really do want the information you’re providing and will likely turning into a paying customer if you’ve matched your freebie opt-in offers to the right audience and with the idea of promoting specific products and or services to them.

So, let’s build that traffic and ensure that you have a great list that will respond to every email marketing campaign you send them.

First and foremost, everything begins and ends with your website. If your website doesn’t look great, work fast, and doesn’t work on all devices you are likely missing out on numerous opportunities to connect with potential customers.

  • Develop a Responsive Website – Using a responsive template is simple today but if you add images, always double check to make sure they resize and are positioned correctly on the screen. You can check by using Browserling.com, as well as your own mobile device, and other tools.
  • Brand Your Website – You don’t want your audience to be confused when they visit your website. Keep your branding the same throughout your online real estate, from social media to your website, and everything in between. You can do this by using logos, fonts, colors, etc., to develop your branding so everything matches.
  • Make it Easy to Contact You – You don’t want someone to have to dig around your website to find a way to contact you. Make it very easy by placing the contact info at the top and bottom of your site, as well as in the sidebar (if you have one). Visitors should be able to contact you easily, when needed.
  • Create Simple Navigation – The rule of thumb with navigation is that less is more. Plan your navigation in advance to help create the right setup. Use labels on the navigation links that adequately identify what they’ll find there. Make sure your primary navigation stands out. This menu is usually at the top of every page of your website. Always link the logo to the home page so no one gets lost.
  • Ensure it Loads Fast – A slow loading site is a traffic killer. In most cases, if your site takes longer than .8 seconds to load people will leave. Consider using a content delivery network (CDN). Use the right image formats and sizes, browser caching, fewer plugins, enable compression, the right web host, and more.

When you create the website, it’s important to consider your audience because that’s who is going to use it most. Are they tech challenged? What colors do they like? What do they expect when they come to your site?

Making their wants and needs top priority helps to ensure you build a user-friendly website that people want to visit.

Know Your Audience & Your Competition

Before you start building or changing your site, get to know your target audience and your competition. You can only make informed decisions if you are well informed. It’s hard to create products, services, or content for your target market, if you don’t know what they want and need.

The same is true about your competition. It’s hard to compete if you don’t know who your competition is, as well as what they’re doing right and wrong.

  • Conduct Research – There are many ways to do research. You can look at the analytics you already have, but you can also do research using government databases such as the United States Census Bureau to compile information about your audience. Not only should you study your audience, study your competitors too.
  • Develop Customer Personas – This involves creating a profile of your ideal customer. Find an image of how your imagined customer looks. In the profile, include personality traits, education, family life, career, income, and other details needed to develop content, products, and services.
  • Monitor Social Comments – Whether a comment is on a blog or on social media networks, finding comments from your audience can help you learn more about them. Engagement on social media within groups is usually more trustworthy because they tend to ask honest, straight forward, questions.
  • Conduct a Survey – When you know your competition well, you can develop a survey, which targets that audience. This helps you discover what they want and need. You can use Facebook Ads to market the survey, which lives on your website. Learning about your competitor’s audience can help you, if you have the same or a similar target market.
  • Engage Often – The more you engage with your audience the better. Keep your email open to replies, invite questions, and answer questions, as they come. The more open you are the more open they will be. This is especially true if they feel you truly listen and appreciate their input.

Your audience can teach you a lot about your business. You may think you know something, but even if you are part of your audience’s demographics, what you experience is subjective.

That’s why you need to look at the data, pay attention to what your competition is doing, and keep your ear to the ground, regarding your entire industry to stay on top of what’s coming next.

Participate On Social Media

Social media can be very beneficial, as you build your opt-in traffic and mailing list. Since you need to be “social” and build relationships anyway, you may as well get the most out of your efforts. Let’s look at how you can use social media to drive traffic and grow your mailing list.

  • Build a Facebook Group – Social media is the perfect place to build a community. Create a niche group, where you can promote your freebies, content, and products. Link your business page and your related group. In your profiles, include a link to your website and/or your main opt-in page. In your group, get the group’s thoughts on your “new” website content and discuss the nuances. You’ll also want to do live events. Weekly live events can really boost traffic to your business page, the group, your website, and your mailing list.
  • Monitor Comments – Don’t allow comments to go unnoticed. Sometimes you only need to acknowledge that you read it. Other times, you should respond in more depth. Try to keep everything positive and be yourself. Being authentic on social media is important to building trust. Answering questions and linking to your “helpful resource” allows you to establish your expertise and build trust.
  • Share Your Freebies – Share your freebies directly or indirectly in your group. Indirect sharing might be done via sharing blog posts, where the opt-in is. Members only items may be added directly to the group area. Every page of your website should offer a way to share the content blurb and link.
  • Engage Your Audience – Post questions and information that makes your audience think. On Facebook or YouTube, use Live Q & A events to engage with your audience. Post polls, quizzes, and other interactive information help to encourage engagement.
  • Use Amazing Visuals – Social media posts with visuals get more response than social media posts without images. Use the right type of visual to get your audience’s attention and make the post more interesting to your target market.
  • Make Content Shareable – Everything you post needs to be easy to share. Don’t restrict sharing. In fact, ask people to share your content and thank them when they do. Sometimes a little reminder is all that’s needed to get people involved.

The more active you are on social media the more you’ll see the traffic to your website, but the action needs to be purposeful. That means you need to plan the content you put on social media just as you plan the content that goes into your blog, email messages, and newsletters.

I hope these list building and email marketing tips have been useful. If you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Simple Email Marketing Tips

Simple Email Marketing Tips

Simple Email Marketing Tips

Email marketing is an effective form of online marketing, but there are ways to get the most out of it. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.

By using these tips for good email marketing, you can let people know that you are a legitimate company at just a glance, and they will therefore feel safer about opening your messages.

Giving your autoresponder service provider a heads up on your intention to use their platform for any type of affiliate marketing campaign is the first of the marketing secrets that you should think of and remember to do before sending out that first message.

Many autoresponder services frown upon affiliate marketing as it can come across as spammy but if the main purpose of the message is to educate or entertain and then offer them something related to help them it should be fine. If in doubt, ask them before you start sending anything.

Be respectful enough of those who will be receiving your email messages to use their names to greet them in your message. This secret to email marketing does add some work to creating a marketing campaign, but it will get you further than an impersonal and unprofessional, “hey you.”

Send your email messages in HTML and PLAIN formats so that those receiving them can choose to view your marketing message in the format they prefer. Yet another of the secrets to email marketing that is very effective in getting more people to at least open and look at your message.

Never use dollar signs anywhere in your messages. Not the subject line, and not in the message body. People have come to associate the presence of dollar signs in the subject or message body with SCAM emails and will delete them instead of opening and reading them. Many ISPs also have filters that will block emails containing dollar signs in the subject line of the message.

Even if your email marketing message containing dollars signs were to make it past an ISP filter and someone were to open it up, this is insulting and not necessary to provoke interest in your website. People understand what money is without pictures or symbols of it.

As another strategy, it is best to avoid sending your marketing messages during the holidays. This secret is in sharp contrast to the suggested techniques of other styles of internet marketing, but during the holidays people are more apt to be online for shorter amounts of time and many stay away from their inboxes because they feel an obligation towards messages from family and friends, and we all know that at this time of year people just don’t have the extra time to invest financially or even just investing their time, in other people’s ventures.

Use double opt in for cold traffic. Many people will give a fake email address jut to get a freebie, but if you force them to confirm their email address before they get the freebie, you can avoid this and remove any email addresses that don’t confirm their address.

This also helps those who may have simply typed in their email address incorrectly; they can try again and confirm their details to get their gift.

Another secret to is to provide a concise path for those receiving and interested in your offer to follow in order to complete desired purchases or receipt of offered materials.

Your email marketing message should have a link to where these purchases, downloads, subscriptions, or whatever it is that you are offering can be completed or a way for these to be completed directly from your email.

Most of these secrets to email marketing are simple yes, but they are very effective when used in email marketing.

How To Market Effectively Without Becoming Spam

The best way to effectively carry out marketing without becoming a spammer is through Email-marketing. Email marketing is a very popular practice and technique that can be used to advertise your business to prospective customers.

Apart from using email for marketing, you can also use it to engage customers by making your emails as personal as you can. If you use this strategy correctly, you will develop a good relationship with your customers and get their interests.

In this section we have outlined the various ways on how to market effectively without ending up in spam.

Send Emails to people who know you and your products.

Sending emails to people who know you and your products is the first effective way on how to market effectively without becoming spam.

Anyone who is aware of the reason he or she decided to join your email list will not receive your email as spam.

Therefore it is vital to only mail people who are familiar with your products because those who are not familiar with your product will receive it as spam and delete it and this will be a waste of your time and resources.

Avoid overwhelming your customers with Marketing Emails.

Sending out hordes of marketing emails to your customers can be boring, therefore focus more on one topic per email.

The topics should be followed by a short copy which can entice your customers to click on it and read through and this way your customers will be happy because they wouldn’t be overwhelmed by too much information.

And don’t be all marketing; don’t be afraid to reveal stuff about you as this will help to create a bond between you and your readers.

 Do not bug your customers with ‘Buy now!’ Emails.

Your email subscribers are already aware that you want to make sales therefore do not annoy them with abhorrent ‘Buy Now’ messages but instead try building a steady relationship with them and present yourself in a professional manner.

This has proved to be one of the best ways one can use to market effectively without becoming a spammer.

Always focus on what your reader wants, and if you have something that can help them, then feel free to mention it as a soft offer, rather than ramming it down their throats so you can make a quick buck.

Do not use too many images in your emails.

Most people who use emails usually block the graphics thus sending them emails with many images will only hinder them from getting the information you are trying to pass to them.

Apart from missing out on the major information, too many images activate junk mail filter which becomes present in email programs, preventing your messages from ever been seen.

They can also slow down email loading, just as they do with a website, and we all know that attention spans are at an all-time low!

Give your customers the choice of accepting a certain number of mails per day.

This is another effective way one can use to market effectively without becoming spam because giving your customers more choices will improve your marketing and make it more rewarding.

Allow your subscribers to choose the number of emails they will be receiving together with the intervals at which the emails are sent.

For anyone who is looking for suitable ways on how to market effectively without becoming known as a spammer, the above-mentioned methods will be ideal for their marketing strategy.

However, when using this email marketing strategy, do not forget to include an Unsubscribe link in your emails because your goal is for customers to choose whether they want to keep receiving your mails or not.

And, if you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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How To Sell Via Email

How To Sell Via Email

How To Sell Via Email

Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term!

Most of us can’t afford to wait months or years until we start selling and so sooner or later, you will need to try promoting something that people will want to buy.

The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about selling through email marketing and making as many conversions as possible!

The Structure

A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stands for:

  • Awareness
  • Interest
  • Desire
  • Action

The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You ned to start here then before you try and get them to really want whatever it is that you’re selling.

This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.

This is the same strategy that many film studios will use when they release ‘teaser trailers’. We often don’t see enough to be excited by the film yet, but we’ve seen just enough to be aware that it exists.

Interest comes through repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It’s when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.

The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!

Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock!

Using Value Proposition And More Techniques To Promote Your Mailing List

Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales.

Whatever you end up using your mailing list for though, you first need to encourage people to sign up in the first place. This can be easier said than done, especially as most people are dubious about giving out their personal details.

After all, most of us get enough spam as it is!

Here is some advice that can help you to get around that objection and grow your list nevertheless.

Sell The Value Proposition

The value proposition is the thing that makes your list worthwhile and the thing that will make it stand out. This is not simply the sum of its parts. A value proposition cannot be ‘getting lots of free emails’ but rather it is what those emails do for the reader.

For example, if your mailing list is about fitness, then the value proposition comes from the fact that your messages will help the readers to lose weight and build muscle, thereby becoming more attractive, more confident and more successful.

Value propositions work because they are what provide the ‘emotional drive’ behind your product. This is the hook and it’s what will get your potential buyers daydreaming about what life could be like when they sign up.

So, sell this vision in your copywriting and make sure that your audience knows just what an exciting opportunity this is and how it is going to improve their lives.

Use The Right Incentive

An incentive is a freebie that you will give away in exchange for people signing up to your mailing list. Very often, this will be something like an ebook or a report.

What’s important here, is to make sure that your incentive is something that will attract people and get them to sign up when they were otherwise on the fence – but not something that will be too valuable and encourage people to sign up who otherwise wouldn’t have been interested at all.

Otherwise, you will end up with subscribers who are only there to get the free gift. Not only that, but if you give away something like an ebook or online course entirely for free, then you will actually undermine the value of the things you sell later on.

Top 4 Ways To Improve Your Sender Reputation

Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain.

Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate.

If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages that will get through to your audience will go down significantly.

So how do you prevent this from happening? How do you keep your sender reputation in the black? Here are some powerful strategies:

‘Warm Up’ Your Ip

One advanced technique that many people aren’t aware of, is to ‘warm up’ their IP address.

This means that you’re going to give your emails the best start possible and the way you’ll do that, is by starting out with a very small mailing list that is filled with only your most engaged fans (and maybe even some friends and family!).

When you do this, you’ll build up some positive ‘credit’ as it were, and this will then help make your address more resilient against future negative influences.

Keep Friends And Family Involved

This is one reason it can be a good idea to invite your friends and family onto your mailing list.

What’s more is that if you keep them there subsequently, you’ll then have at least a few opens and reads guaranteed.

This is a good way to avoid a scenario where you get zero opens and every little bit helps!

List Hygiene

List hygiene simply means that you are looking after your mailing list by removing the contacts that never read a single one of your messages or that always bounce.

This is a simple matter of logging into your Autoresponder and deleting those users, but it will make a big difference.

Double Opt-In

Finally, it is crucial that every single email list these days use a double opt in.

This means that your new subscribers will need to confirm their email address via a confirmation message and that in turn ensures that the email address is real and also that the recipient checks it often and that they really are interested in signing up.

These small changes can make a massive difference to your deliverability, so get started right away!

And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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email marketing tips

7 Ways To Write Great Email Copy

email copy

Email marketing has overcome dozens of challenges and competition over the years and still remains one of the most effective solutions for businesses when there’s need to reach the customers directly.

Whether you’re a B2B or B2C marketer, being able to reach your customers through email makes it easier to create interest and generate more leads, not to mention revenue.

A well-written plain email can yield better results than a complex, highly decorated email with dozens of bells and whistles.

When managing email marketing, keep in mind that creating fancy emails won’t get you leads: if the emails are devoid of well-written content, subscribers will lose interest and unsubscribe from your list.

So how exactly do you write engaging and compelling marketing email? It’s actually not that complicated: you only need to observe a few copywriting practices and use them when drafting the email.

Next time you sit down to draft a message, consider these 7 tips and ask yourself whether your email meets these requirements.

Write Short, Clear And Compelling Subject Lines

email marketing

Half the job of drafting good email copy is nailing the subject line.

This is important because the subject line is the first thing your subscribers see before they open the email and they wouldn’t bother reading the email if the subject line doesn’t pique their interest.

Keep the following in mind when crafting subject lines:

  1. Actionable language generates the desired effect. Actionable language doesn’t necessarily describe verbs -though they help. Actionable words tell the recipient what they can do with the information provided. For instance a subject line that reads “Take Mom To Brunch” is bound to pique interest.
  2. Personalize if possible. Highly segmented emails always have better open rates. This would explain why the best email copy is the one you write to ONE person. Find a way to personalize the subject line and then work on providing relevant content to the recipient.
  3. The subject line needs to be clear first, then you can worry about making it catchy. If after drafting the subject line, you find that you can make it funny, cute, catchy, whimsical or whatever, then by all means, go for it. But never sacrifice clarity in order to add some entertainment value.

Ask Questions And Try To Convey A Sense Of Urgency

email marketing tips

When you ask questions in the subject line you effectively pique your subscribers’ interest and get them to read the email.

One way to do this is to include time-sensitive promotions or some deadline they could miss.

Even when working with a limited number of words you can still convey urgency by making it sound as is everyone is attending the event so the readers feel as if they’ll get left out.

Appeal to The Subscribers’ Self Interest

email copy

At the end of the day, the customers only care about services and products in the context of their specific needs. As a way to address this, your copy should go beyond explaining the features of what you’re selling, and explicitly describe all the benefits of the product or service.

Remember features tell, but benefits sell.

Imagine you’re selling an onion on your sales copy, and so you start out describing what an onion is, its special features and so on.

This information will have answered the “what”, instead of “how” and “why” the subscriber should purchase the onion. If however you explained the benefits thereof, such as how the onion could spice up a recipe, or how it lowers calorie content, the reader will be interested.

Use Design Effectively

email marketing

Most sales emails contain some form of design and that can enhance the message but try to support the message in the email- not detract from it.

Effective design makes it easy and fun for readers to engage with the content. It may contain neat and visible social media icons and use clear prompts and simple buttons to guide the reader through the text.

Use design sparingly if you don’t have enough experience with it.

Several elements can make the purpose of design backfire on you: for instance, all capitalized or bolded text, white typing done over a over light background- which makes it difficult to read text, or a tiny call to action.

Support your message with a captivating photo, good color contrast and clear call to action.

Deliver What Your Subject Line promises

email marketing tips

It is absolutely crucial for your email message to deliver what the subject line promises.

If your readers don’t get what they’re promised, click-through rates will tumble and over time you won’t have any open rates to speak of.

Make sure the message body doesn’t disappoint and you should have significantly high open and click-through rates.

Draft A Compelling Message

email copy

So now that you have that catchy subject line and you’ve grabbed the reader’s attention, how do craft copy that will keep them engaged, informed and ready to click?

Several issues have to be considered here:

  1. Establish relevancy. It takes more than a catchy name tag for your email to yield results: you have to start by establishing relevancy, so they have a reason to read the material.
  2. Write in the second person. This ensures you orient the copy towards the recipient, as opposed to yourself. A typical sales copy contains numerous instances where the words “you” and “yours’” are used.
  3. Be brief. In cases where you know plenty about the topic, you might be tempted to shove in an entire life story into the copy, but don’t. Few people read marketing emails word for word; so find a way to summarize whatever information you have to offer and allow the reader to quickly scan the document and still get the most important information.

Pump Up Your CTA With Actionable Language

email marketing

Yes even emails have calls-to-action! Or at least the good ones do; and its up to you to make sure to include a button-effective call to action.

This means using language that is clear and succinct, and that is action-oriented. Keep in mind though, not all email clients will render you fancy HTML copy, and not all recipients will choose to display them.

You may rely on plain text with a clear, perhaps hyper-linked call to action so your readers do something about the information offered.

Ultimately you want the reader to click on your call to action so it might not matter how many images or bolded words you have, if they don’t lead to clicks, they’re not being used properly.

If you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Email List Building

Boost Your Email Open Rates With Integrity

email marketing

You may have heard marketers say, “Email marketing is dead…” or email deliverability rates are low these days. The list of complaints are many and by all appearances, it seems like email marketing is getting tougher now because more and more subscribers are wary and jaded.

Marketing emails are viewed skeptically, and subscribers are much more discerning now. Yet, there are a handful of marketers who excel at email marketing. They have high open rates, high click through rates and their emails get them a ton of sales and commissions.

So, how do they do it?

The answer is simple. They have a good relationship with their list, and they have a good-sized list. The best way to build your list fast will be to retain your current subscribers as you add more to the list. If each email you send gets many unsubscribes, it will be an uphill task.

Ultimately, you need to be an honest and transparent marketer who is unique enough to stand above the noise. This is crucial to building trust and getting you noticed by your subscriber.

Once you can achieve these 2 goals, getting people to open your emails and buy your products or the products you recommend will be a breeze.

Use the 5 pointers below to boost your open rates by winning your list over with your personality.

Promote Only What You Believe In

email marketing tips

This is a HUGE factor when it comes to building trust with your list. You should always promote or sell products that are of high-quality and will get the buyer their money’s worth.

Too many marketers these days tend to promote every product under the sun just so that they can get commissions. In the short run, this may work… but over time, their list will stop trusting them and the sales will dry up faster than a wet towel in the Sahara Desert.

Do your research on the product, the product creator, the price, the pros and cons, etc. This will allow you to give an honest review of the product and if it’s something that you wouldn’t buy… do NOT recommend it.

This is a real problem in the Internet Marketing and Make Money Online niches so don’t get sucked into these unethical practices because your reputation is very difficult to get back once it has been sullied.

Show Them You’ve Purchased The Product

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This is one of the best ways to inspire your list to buy the product you’re recommending. Even if you received a review copy or a complimentary gift in return for a promotion, go ahead and buy the product if you like it.

Take a screenshot of your purchase and display it in your email to show that you actually forked out money for it. This will show that you too have skin in the game and you’re truly recommending something that you believe in.

Of course, you can only truly review a product that you actually have access to! This is why using video is so powerful when doing a review.

Don’t believe me? Just take a look at the popularity of unboxing videos for physical products.

If it’s a digital product, show people around the members area and look around the product; this will give your subscribers confidence that you actually know the product you are promoting.

Test Out The Product If You Can

email marketing

This is a natural continuance of the previous point because you won’t be able to test it if you don’t have access to it!

Test the product out and see if it works. It doesn’t matter if it’s perfume or some ‘make money online’ (MMO) eBook that promises profits.

Make sure that you test the product out and see the results for yourself. Do you like it? Does it deliver on its promises? Is it worth the money?

If the answer is yes to all of the above questions, then you can promote it knowing full well that it’s good. Do not blindly pass off the claims on the sales copy as gospel when doing a review.

Don’t Contradict Yourself

email marketing tips

This is very common among online marketers who promote products in the MMO niche.

On one day they may be praising a particular YouTube video ranking software and saying that it’s the ‘last one you’ll ever need.’ A week later, when a new but similar video ranking software is released, they’ll promote this like it’s the best thing you’ll ever need.

Your subscribers can see through these shenanigans. Do not contradict yourself in your emails. If you’re promoting a software that is really good, then you should get a copy of it yourself and try it out.

You can then share your knowledge and tips with the list and show them the results you got from using the software.

You’re supposed to promote and also help your subscribers learn to use what they buy. You can create tutorial videos, blog posts. etc. to guide them.

You are limited by your own imagination as far as delivering value goes. That’s what a wise marketer would do instead of pushing every piece of junk that hits the market.

Finding Your Voice

Email List Building

As a marketer, you’ll need to stand out from the rest. There are many ways to do this. You could use photos of yourself in your emails or have an attractive personality that comes across in your emails. A sense of humor or brutal honesty or links to videos that you’ve made will help your readers get to know you better.

The key to being unique is to let your personality shine. Do not try to fake it till you make it or act like an authority who is pulling in six figures a month, if you’re not even close. The age-old dating advice of just being yourself applies here too.

If you can practice these 5 tips and make them second nature to your email marketing, your open rates will skyrocket, and your subscribers will look forward to your emails.

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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