Strategies For Increasing Conversions

How To Increase Conversions (3 Simple Tricks That Can Massively Increase Conversions)

As I have stated in numerous articles and videos, many people believe they have a problem with traffic, but I believe that the actual issue lies in converting that traffic.

Just think about this:-

If you have the same offer with the same amount of traffic but you double conversions, then you’ve effectively just doubled your sales and profits, too.

So, how do you do that you might ask?

Well, here are 3 simple tricks that can massively increase conversions:

1: What’s In A Name? Everything

You pour your heart and soul into a blog post, article – even an entire book – and nothing happens.

No one reads it. No one comments. No one shares it on social media. No one buys your book.

Yet the content is excellent, it’s well-written and it’s entertaining.

You know that people SHOULD be reading it.

So how do you fix it?

9 times out of 10 it’s as simple as changing the title.

That’s right – relaunch with another title and see if you don’t do a whole lot better.

I know of one fellow (retired now) who spent his career finding under-appreciated books, buying the rights and re-titling and re-releasing them.

He made a fortune doing this before the Internet blew up.

So, go back and find your content that didn’t do as well as it should. Polish it off, do any necessary updating, and most of all give it a new title that is irresistible.

You just might just have a new best seller on your hands. This always comes down to testing and if you know that the content is good but it isn’t selling, start by doing this simple hack and see if the title sparks off a flood of sales; you may be surprised!

2: Stop Being So Bossy!!!

BUY THIS! DO THAT! DO IT NOW! CLICK HERE!

“This is the greatest so-in-so ever and you will fall in LOVE with it, even though you don’t even know what the heck it is yet…”

Let’s face it – in the name of brevity and enthusiasm we tend to tell our customers what they should be doing and how they should be doing it.

We have their best interests at heart – don’t they see that?

Actually, no they don’t. And that is a problem.

Imagine someone standing on the other side of the room from you.

They’re screaming at you that you should do what they say.

What’s your reaction?

My reaction isn’t fit to print, so I won’t but I’m sure you get the idea!

Now imagine that same person smiles at you across the room, walks over, extends their hand and introduces themselves.

Next, they start talking about this problem they have. That’s funny, it’s the same problem you have. And they sound just like you. They even have the same thoughts about the problem, the same worries and fears that you have.

How do you feel? Like you just met a kindred spirit perhaps? It’s a completely different experience for you, the “customer.”

They invite you to walk with them, and without even thinking, you are right there with them, side by side, going for a short walk.

By the end of the walk, they’ve shown you how they solved their problem. You’re elated. There is a solution! You ask if you can buy the solution and they graciously sell it to you.

What just happened?

Instead of feeling like someone was trying to command you to buy something, you voluntarily bought it because you wanted it.

All because they came over to where you were, talked to you in your own words and then walked with you to the solution.

That’s how truly great sales work. You don’t shout from the rooftops or across the room.

Instead, you go to where they are. You feel what they’re feeling, say what they’re thinking, and become a kindred spirit. Then you gently guide them to where you want them to go.

Show them that you understand their problems, have been through it and have a solution for them. Believe me, if you use this technique in all of your sales materials I guarantee your conversions will at least double, if not triple; it is that powerful.

3: Go For The Big Ticket Sales

Why do you suppose you see so many $10 products, and so few $10,000 products?

It seems like it would be harder to sell a $10,000 product.

But what’s easier – selling 1000 $10 products, or just ONE $10,000 product?

Odds are, it’s going to be much easier to sell one big product than 1,000 small ones. BUT there is a large element of trust involved in persuading someone to spend such a large amount of money in one go and this puts many marketers off as it just seems like too much hard work.

The good thing about that means that there is less competition in the high-end marketplace.

And you will also find that somebody willing to invest that kind of money is a much better customer overall unlike many low value customers who nowadays seem to expect everything for $10!

Take a look at Jon Chow as an example. If you don’t know who John is, he is an extremely successful blogger.

John Chow opted to sell the big products and it paid off big time. In just 2 years, he grew his blog from $0 in revenue to more than $40,000 per MONTH.

To do this, he worked a whopping 2 hours per day.

And he didn’t even do his own selling. Instead, he licensed a phone team to sell big ticket items for him.

If you want to sell big ticket products, I would highly suggest hiring or licensing a professional phone team. They’re going to be able to convert prospects at a much higher rate than you can through online marketing.

Offer a free product that totally ROCKS to get the prospect’s information.

Work on building that relationship and let your phone team do the rest.

And in two years? If you follow in John’s footsteps, maybe you can be making $40,000 a month as well.

These are three very different methods that all have the same end goal – to increase your conversions on everything you sell. Use them wisely and the sky is the limit!

7 Essential Strategies For Increasing Conversions

Increasing Conversions Through Engagement

If you want to maximize sales, you need to focus on one primary component of your entire sales funnel and that is in improving visitor engagement!

So, why is visitor engagement so important?

Think of it this way; visitor engagement is probably the strongest indicator as to how a potential customer feels about you, your product or brand.

The more you engage with your visitors, the easier it will be to build brand loyalty and make your vistors feel valued.

And when you manage to do that, these vistors will turn into paying customers who will buy all your products and devote more time and money to you! They’ll decide to choose you over the competition, and they’ll buy from you again and again.

Here are just a few powerful strategies that you should be using to increase engagement on your website:

Combine Action with Rewards

Rewards and incentives such as giveaways, coupons, and bonus products add extra value to a customer’s purchase which will positively impact visitor engagement.

One easy way to set up a reward-style program is to use something like Perkzilla (warr.us/PerkZilla)

PerkZilla is a smart way of grabbing attention, engaging visitors and boosting clicks and sales just by rewarding customers who take action.

Offer Time-Sensitive Coupons & Discounts

You can also offer special discounts and time-sensitive coupon codes in order to combine the use of urgency with making people feel special. This can be a powerful motivator as many people suffer from FOMO (fear of missing out) so by adding a sense of urgency, you are tapping into that fear.

Offer Early Bird Discounts

Reward those who purchase in the early stages of your product launch with the lower pricing or added bonuses.

Tip: You can do both of these tasks easily with a great tool called Conversion Gorilla (warr.us/ConversionGorilla)

Create a NO-RISK Low Cost Front-End Offer

A low cost, front-end offer is the easiest way to engage visitors and transform them into customers because you’re giving them an opportunity to test out your product and get to know your brand without a lot of upfront cost or investment.

In other words, there is no risk to them for simply giving your company a try.

Personalize Your Outreach

Build stronger relationships with your audience by creating marketing campaigns based on location, traffic sources or social media platforms. This used to be virtually impossible

but increasingly clever technology is making these things achievable.

People love receiving personalized offers or being addressed by name or location. It will help you stand out!

Add Visual Magnets To Your Sales Process

Consider integrating infographics or videos into your content so it stands out. Anything you can do to be different that will capture attention quickly is important.

These are just a few ways to improve your customers on-site experience. Can you think of a few more? By doing this you can engage your prospects and hopefully turn them into buyers.

Carry this practice over into you sales pages and you will see an increase in your conversion rate, guaranteed. And talking of sales pages, let’s have a quick look at them whilst we are here 🙂

By the way, if you want to learn more conversion boosting tips, grab my free report here.

How To Test Your Sales Page For Maximum Conversions

Split testing is a way of gauging the effectiveness of specific elements on a sales page or within a sales funnel to improve conversion rates. The idea is that you test ONE element at a time, and run a split testing campaign long enough for both pages to generate an equal number of visitors (or “hits”).

You need to get into the habit of split testing your sales pages so that you have a clear idea as to what’s working and what needs tweaking.

Just a simple change can significantly increase conversion rates but without testing your copy so that you can determine areas that need strengthening, you won’t know what that change should be and this could be the difference between a profitable campaign and a failure; it is that important!

You can literally split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. And you don’t have to just split your sales pages either. You can also split test your email messages, auto-responder follow-ups, and even your blog! If it can be created, it can be tested 🙂

By split testing your pages you will quickly see just what draws your visitors in and what simply pushes them out to the next website. By analyzing this information, you can make little (or big) changes that will boost conversion and send your profits through the roof!

The easiest way to split test your pages is to sign up with a great tool such as Split Test Monkey (warr.us/SplitTestMonkey), which is a powerful tool that takes the grunt-work out of split testing.

Split Test Monkey works for everyone. If you’re trying to grow an email list you’ll be able to use Split Test Monkey to boost your subscriber rates and grow your list faster by testing your landing pages, from the lead magnets to the color of your sign-up buttons.

Here’s an example of a basic split testing campaign:

You create two WebPages, with two different headlines.
You call them SalesPage-1.html and SalesPage-2.html

You then direct people to both pages equally, so that both pages are receiving the same number of hits. You let it do its job for a reasonable amount of time (usually 7-10 days) or until each page has received a specific number of visitors (2000, 4000, etc).

The objective is to have a clear snapshot of which page is preforming best based on conversion rates.

Once you’ve established which page is out-performing the other, you change another element of the “winning” page and comparatively test it against a different component (another area of your sales page, such as your bullet points, opt-in box, placement of graphics, etc).

And here is why split testing is so incredibly important to your business (in case you are still unsure!):

Let’s say that your sales letter is currently converting only one sale out of every 100 visitors you receive.

Let’s pretend that you are selling a low-end product for $20.00.

If only one visitor out of 100 purchases your product, your conversion rate would be 1%.

Now, let’s say you start split testing your sales pages. Perhaps you change the headline so it’s more catchy and instantly your conversion rate increases by .25%.

Now you are generating 5 sales a day for every 400 visitors to your site. You would end up earning $100.00 per day instead of $80.00.

You continue to split test your pages, this time changing the graphics so they load faster and aren’t so cluttered on the page, or you shift your copy so that the first paragraph is directly above the fold.

This increases your conversion rate yet again, this time by .75%.

With just a few small changes you have boosted your conversion rate up by 1% and you are able to turn two visitors out of every 100 into a sale.

Your earnings would have literally doubled!

Sometimes even the smallest, minor changes within a split testing campaign can cause a tremendous boost in revenue, and all with very little work involved! Just don’t forget to test only ONE element at a time, or you won’t know which element is giving you the biggest conversion boost.

That’s it for this post; I hope you found it useful. Now go and create some engaging content for your visitors and sales pages (and don’t forget to test, test, test)!